Mortgage

Content Marketing Strategies to Increase Loan Officer Salaries – Post #416

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Loan Officer Salaries

 

Updated 11-8-2018

 

Hourly pay rates or annual salaries are typical for many professional jobs. However, mortgage loan officers rarely work traditional banking hours from 9 to 5. Using the power of digital marketing, it is possible to increase loan officer salaries with high-quality website content.

Who is Responsible for Increasing Loan Officer Salaries?

The answer may largely depend on a company’s compensation structure. Salaried loan officers might receive minimal bonuses and commissions. Mortgage professionals who are paid on a commission-only basis could receive a generous level of compensation for funded transactions.

According to the Bureau of Labor Statistics, loan officers had median earnings of $63,650 in 2016. With earnings that are more than 30 percent above median pay rates in the United States, loan officer salaries may provide a comfortable lifestyle for motivated professionals.

In a nutshell, loan officers must hustle to make huge earnings in the mortgage industry. Professionals who roll up their sleeves to do whatever it takes to find new applicants and referral sources are bound to exceed the production levels of unmotivated order takers.

Owing the responsibility for personal production is a top characteristic among originators with the highest loan officer salaries. So, it is wise to avoid waiting for fancy television commercials, mail campaigns or telemarketers to generate mortgage leads. For loan officers who want to take control of their earnings, vibrant content marketing strategies offer winning solutions.

Best Content Marketing Ideas to Skyrocket Loan Officer Salaries

Content is king! It allows companies and individuals to build trust and relationships with prospective customers. High-quality content writing can attract targeted mortgage leads for purchase and refinance transactions. Shown below are ideas that can skyrocket loan officer salaries with professional content writing.

  • Web page content
  • Weekly blog posts
  • Press releases
  • Social media networking

While some lenders and loan officers will attempt to create their own content, it is not advisable. The best results in any profession are usually performed by an expert.

For instance, an experienced loan processor or an underwriter could probably write a home loan for a new mortgage applicant. However, it’s probably not the best use of a processor’s time, and some specific options or disclosures may be overlooked.

The same logic is applicable for content that is used to market a website. When other companies are competing to get found online, it makes sense to have a content marketing expert handling the assignment.

There is no reason to have a beautiful website that does not generate Internet leads. Companies that are not generating website traffic and Internet leads are clearly using the wrong content marketing strategy.

The best content marketing strategies add higher visibility and brand awareness for small business websites. Copywriters are skilled in content creation methods that entice readers to pick up the phone or to fill out a contact form on a company’s website.

Working with a copywriter who understands how to promote content in ways that are search engine friendly can quickly increase loan officer salaries.

 

Connect with more home buyers today!

 

Contact Mobile Copywriter for website content and article writing services that are designed to generate more website traffic and more Internet leads.

 

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Building a Purchase Mortgage Lead Strategy – Post #415

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Purchase Mortgage Lead

 

Now is a great time to work as a mortgage loan originator. Having a giant box that is filled with the very best prospects would enable a lending professional to effortlessly close an abundance of home loans. Forming a solid purchase mortgage lead strategy is the ideal way to connect with local home buyers.

Reasons to Build a Purchase Lead Strategy

Helping a family secure financing for one of the largest purchases that will appear on their credit report has its rewards. Mortgage loans that close on time without any major hiccups could enable a loan originator to land a client for life, and the added benefit of receiving unlimited referrals. Let that sink in for a moment! A job well done could lead to future introductions that may each provide thousands of dollars in additional earnings.

When a prospective borrower receives a mortgage pre-approval, places a deposit on a sales contract and begins packing, the show is in motion. Barring some strange occurrences, most transactions should sail through the closing of escrow.

Closed purchase transactions are instantly funded. Unlike a refinance transaction, there is not a rescission period. It’s a done deal! The excitement level for a client who is getting the keys to a new place to call home is usually more sentimental than the feeling that a borrower gets when receiving a check for a portion of their home equity.

Reaching home buyers who need financing is a challenge for many originators. However, in nearly every market, consumers are searching online for the ideal home to buy and for the money to finance it. A purchase mortgage lead strategy will supply a loan originator with targeted buyers to contact.

Hiring a Copywriter to Build a Purchase Mortgage Lead Strategy With Content Marketing

Loan originators can build a larger fanbase and a huge blog subscriber list with content marketing. Making connections with people is the best way to form a purchase mortgage lead strategy. Unlike online ads, people may connect with a loan originator who provides valuable information, helpful tips and ways for home buyers to save money.

We use a 7-Step Process for Content Marketing Success that is a set-it and forget-it way for loan originators to generate free Internet leads. A variety of methods are used to attract inbound leads via high-quality content. Our web page content, blog posts, press releases and social media posts are designed to build website traffic, reader engagement, Internet leads and online sales for mortgage professionals.

Contact Mobile Copywriter today for more information about local marketing help for small business owners.

 

Mortgage Marketing Strategies to Make Over $100,000 Per Year – Post #408

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Mortgage Marketing Strategies

Updated 2-15-2022

 

Loan originators have opportunities to earn more than six-figures per year. However, many originators are content with minimal earnings and job security. Mobile Copywriter is on a mission to share mortgage marketing strategies that help loan originators make over $100,000 per year.

Is it Possible for Average Loan Originators to Earn Over $100,000 Annually?

Absolutely. With dedication and persistence, a mortgage loan originator can consistently earn six figures. Rather than merely dreaming about larger commissions checks or about regulations that can hamper production, loan originators can focus on mortgage marketing strategies to close more business.

According to earnings data from 2020, the average loan officer salary was $63,960.

By the numbers, a loan originator would need to have average earnings of $25,000 per quarter or earnings of $8,334 per month to reach $100K annually. While the earnings may seem out of reach, a motivated loan originator could hit these figures with ease.

Reaching $25,000 in earnings for one quarter would require closing $2,500,000 in business for commissioned loan officers (assuming a 1 percent rate of commission). For loan officers who earn a salary and a commission, reaching $25,000 in earnings for one quarter would require closing less than $3,200,000 in business (assuming a .50 percent rate of commission and a base salary of $3,000 per month).

Based on an average loan size of $250,000, a loan officer who only receives commission would need to close 10 loans per quarter. An ideal mix of closings might resemble 3 loans closed in month number one, followed by 4 closings in month number two and 3 loans closed in month number three.

In exchange for a base salary, a loan officer who receives a lower commission rate would need to close 13 loans per quarter (based on the above example). The ideal mix of closings might resemble 4 loans closed in the first month, followed by 4 loans closed in the second month and 5 loans closed in the third month.

With a sufficient amount of daily leads, a loan originator who submits a new deal each day will grow his pipeline by 20 loans per month (excluding weekends). That amounts to 60 new loans per quarter. However, with only half as much production (30 loans originated per quarter), closing 10 to 13 loans per month is still a very manageable task.

Hiring a Copywriter for Mortgage Marketing Strategies to Get Free Leads

Copywriters can create content to generate free inbound leads. Using website content, blog posts and press releases, a copywriter can design compelling materials that motivate prospective borrowers to take action. We use a 7-Step Process for Content Marketing Success that increases website traffic and builds engagement with local home buyers.

Effective mortgage marketing strategies deliver insightful tips and valuable information that readers enjoy. With a social media marketing strategy and search engine optimized copywriting, a loan originator will be able to close more business. Make the decision today to hire a mortgage copywriter for targeted leads. Our system helps loan originators obtain an abundant supply of targeted Internet leads.

Earning more than six-figures per year as a mortgage loan originator is achievable with a profitable mortgage marketing strategy.

With enough time to focus on closing deals versus prospecting for borrowers who need funds to purchase a home or to refinance a an existing home loan, a professional mortgage loan officer can crush her sales goals.  

Generating low-cost mortgage leads is a process that takes time to cultivate or everyone would get free inbound calls all day.

The largest mortgage lenders in the USA are spending millions of dollars every month on television ads, Facebook marketing and Google ads.

The aforementioned mortgage marketing strategies stop working the second that competing companies submit higher advertising bids or a company’s ad spend gets reduced.

Mortgage leads may even slow down from some of the strongest referral partners.

It is important to remember that six-figure annual earnings will require a consistent supply of fresh leads that have not been cherry picked by other mortgage loan officers.

Using  mortgage marketing strategies to build your brand and trust via local borrowers is a long-term solution that will pay dividends for years.

Loan officers who self-generate their leads are responsible for ensuring that certain targets are met.

Take control with proven mortgage marketing strategies! 

Make the decision to exceed $100,000 without the tedious review of dead end leads or poor quality Internet leads.

Our system generates inbound mortgage leads from prospects who are aggressively searching Google’s results for a mortgage loan to refinance or to buy a house. 

Think about the number of mortgage leads that are needed to meet your expectations.

Request help from us today!

Let us know how many mortgage leads you need to meet your goals. 

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Online Sales Tips to Ignite Your Website Traffic – Post #407

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Online Sales Tips

 

Professional website copy can drive a boatload of targeted leads to your website. Whether you offer mortgage loans, dental services, emergency plumbing services, legal advice or real estate services, additional website traffic can increase your opportunities to generate more leads. Mobile Copywriter provides fast-acting online sales tips for local business owners.

Online Sales Tip #1. Form a Strategy

Decide whether you will focus on social media marketing, search engine marketing, organic website traffic or a combination of methods. Consider whether you will use paid traffic sources, free traffic sources or a combination of the two. We primarily use organic website traffic sources (free traffic) and social media networking.

Knowing where your traffic will come from can enable you to focus on specific tasks.

Online Sales Tip #2. Identify Your Target Market

Target marketing is the best way to connect with your ideal customers. Knowing that your typical customer is a male who works in a professional occupation, between 30 and 55 years old, loves to golf and drives a high-end sports car is valuable information for an exotic automobile repair shop. Armed with a sufficient amount of knowledge, you will know where to channel your marketing efforts, as well as the activities that you should avoid. For instance, you can concentrate in areas that appeal to your ideal buyer versus promoting your services to a very broad market.

Forming a buyer persona will enable you to engage with your ideal customers.

Online Sales Tip #3. Create Shareable Content

Regardless of the marketing strategy that you employ, you can create shareable content that provides value for your audience. Many marketers are obsessed with getting a piece of content to go viral. However, you can build engagement with shareable content that readers enjoy. We help small businesses get found online with search engine optimized copywriting and with online sales tips.

Contact Mobile Copywriter for content marketing strategies to grow your business faster.

 

 

SEO Lead Generation for Mortgage Companies – Post #404

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SEO Lead Generation

 

Mortgage companies have opportunities to obtain targeted Internet leads. With high-quality website content, a lender can reach a lot of local home buyers. Mobile Copywriter provides SEO lead generation services for mortgage lenders and for mortgage brokers.

Why Use SEO Lead Generation Strategies Versus Online Advertising?

Online advertising is quite costly for mortgage companies. Whether a company pays for pay-per-click ads or for display ads, local brokers and lenders will shell out a generous amount of money. If funding dries up for online ads, a mortgage company will not receive more web-based leads. However, with evergreen content that is search engine optimized, a mortgage company can receive leads for many years.

SEO Lead Generation Provides a High Return on Investment

Loan originators and mortgage brokers can use SEO website content to obtain targeted mortgage leads. Compared to the costs of direct mail and online advertising, SEO leads are a bargain. We aim to exceed a 300 percent return on investment for mortgage professionals who use our SEO content strategies.

Using Website Content to Generate SEO Leads

Top article writing services can generate the best SEO leads with engaging website content. When informative content is created that attracts daily website traffic and a steady amount of readers, a mortgage company will receive more inquiries for home loans, refinancing and for reverse mortgage loans. Our website content is optimized to obtain favorable search engine rankings on Google, Yahoo and Bing.

Hire SEO Lead Generation Copywriter to Increase Website Traffic

Local mortgage companies that receive the most website traffic from targeted prospects will close more business than other competitors. Instead of paying an enormous amount of money to buy website traffic, a mortgage lender can hire an SEO copywriter to quickly increase website traffic. Contact Mobile Copywriter for SEO lead generation strategies. Use the blue button below to connect with us today!
 
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Affordable SEO Mortgage Leads for Local Lenders

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SEO Mortgage

Updated 10-30-2019

 

Local lenders can compete to get a larger share of mortgage leads. When a borrower performs an Internet search for purchase money home loans, refinance loans or for a reverse mortgage loan, the most visible mortgage companies are likely to receive a financing inquiry. Mobile Copywriter helps local lenders generate affordable SEO mortgage leads.

Why Should a Mortgage Lender Focus on Local Leads?

Lenders should focus on local leads because home buyers often perform local searches. For instance, a home buyer in Nevada might perform a Google search for mortgage loans in Las Vegas.

When nationally known lenders are trying to dominate the United States for virtually every mortgage keyword, a local lender would be wise to concentrate in states where the company holds a license to originate mortgage loans.

However, if a mortgage company is only licensed in New Jersey, a lender can form a strategy to generate targeted mortgage leads from nearby cities and counties.

Thousands of prospective buyers are typically within a 20 mile radius of local mortgage companies. Using a creative way to engage with borrowers could enable a local lender to receive an abundance of mortgage Internet leads.

Additionally, borrowers who live near a local mortgage company might decide to schedule a meeting with a loan officer.

The opportunity to engage face-to-face could enable a loan officer to establish better relationships with borrowers and to copy documents that are needed for faster financing approvals.  

Get Affordable SEO Mortgage Leads With Content Marketing

Creating and marketing high-quality website content is the best way to generate affordable SEO leads. When mortgage companies hire copywriters to create search engine optimized content, a number of positive signals may be realized. SEO content can increase website traffic, Internet leads and closed loans for a local mortgage company.

SEO services often charge local mortgage companies thousands of dollars per month to run a marketing campaign that is designed to generate more business. Cheap content writing services generally provide worthless blog posts and web page content for mortgage companies. Our affordable SEO copywriting services are perfect for mortgage companies that want to attract local mortgage leads.

Contact Mobile Copywriter for help with mortgage marketing or with promoting a small business.
 
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Mortgage Company Marketing to Promote the Best Home Loan Rates

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Mortgage Company Marketing

Updated 4/19/2019

Low-rate mortgage loans provide favorable financing for first time home buyers. Knowing how to promote home loans online could enable a local lender to close more deals. Mobile Copywriter has the best mortgage company marketing system to generate Internet leads.

Why Use a Mortgage Company Marketing System?

Using a proven system to promote popular mortgage programs and attractive interest rates will help a local lender generate daily Internet leads. Instead of jumping from one promotion to the next, a sales manager can implement a mortgage company marketing system that pulls in fresh leads for loan originators.

Promoting a Mortgage Company Without Good Interest Rates

Can a lender with marginal interest rates compete against mortgage companies with the best interest rates?

Yes!

Mortgage rates vary among home lenders. Mortgage companies who provide excellent service, a fast closing process and valuable information for home buyers can build relationships with borrowers, in spite of having above-average interest rates.

Get Organic Internet Leads for a Local Mortgage Company

Local mortgage companies are often competing against regional and national mortgage lenders. Without an enormous marketing budget or traffic via a retail bank, a local mortgage company can use content marketing strategies to generate organic Internet leads.

Free search engine results are also known as organic rankings. Working with a copywriter who specializes in search engine optimization is the best way to get organic Internet leads for local home buyers.

A variety of mortgage marketing ideas may be used to generate organic leads. Working with copywriters who help local businesses reach the first page of Google is recommended.

Hiring a Copywriter for Mortgage Company Marketing

Multiple strategies should be used to spread the word about a mortgage company with great interest rates. After all, lenders who stay in front of prospective borrowers may eventually get a call to provide financing for a new home. Our copywriting system for mortgage companies uses web page content, blog posts, press releases, social media, landing pages and lead generation websites to engage with local home buyers.

For best results, hire a copywriter who has more than 20 years of mortgage marketing success!

Contact Mobile Copywriter for organic Internet leads and for website content to close more sales online.

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Close More Home Loans With Targeted Mortgage Leads

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Targeted Mortgage Leads

Updated 2/10/2024

Targeted mortgage leads will connect you with local home buyers.

So how can a mortgage professional compete against thousands of hungry loans officers within the same state?

Targeted mortgage leads from Mobile Copywriter provide a lifeline for loan originators who are eager to ramp up their sales production.

Why Should a Home Lender Use Targeted Mortgage Leads?

Prospective home buyers rely upon search engines to find local lenders for financing.

However, when a borrower searches for a mortgage loan, it is quite possible to get results for companies that specialize in reverse mortgages.

For instance, if your company specializes in FHA loans for first time home buyers, but after performing a quick Google search, your company’s website does not appear on the first page of Google.

Other companies in the area may be called for a purchase money mortgage loan.

A company that specializes in conventional loans might receive phone calls from borrowers about government-backed loan products.

Do you think the companies that receive FHA mortgage loans or VA mortgage loans will turn those borrowers away?

Probably not.

Some attempts to close the borrower with a less competitive interest rate may be made, unless the borrower shops for more attractive terms.

Now, if your company dominated the first page of the local search engine results for the phrase “FHA Mortgage Loans in California,” your inquiries for financing would increase substantially.

A larger number of inquires will increase your opportunities to submit more mortgage loan applications into your pipeline.

With our strategies to generate an abundance of targeted mortgage leads, you should be able to close more home loans.

Get Targeted Mortgage Leads With SEO Copywriting

Search engine optimized copywriting is enabling local mortgage brokers and lenders to obtain targeted mortgage leads.

Knowing how to connect with your ideal prospect will save time and a lot of money.

We specialize in low-cost mortgage lead generation strategies that produce inbound phone calls or email requests for specific types of home loans.

Don’t let exclusive mortgage leads go to your competitors for another day.

Contact Mobile Copywriter to generate more website traffic and local Internet leads.

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Loan Officer Marketing Ideas to Generate Mortgage Leads Online

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Loan Officer Marketing Ideas

 

Lending professionals are generally delighted to get mortgage leads from quality sources. A robust marketing system may be used to effortlessly generate mortgage leads online. Mobile Copywriter offers loan officer marketing ideas to help mortgage professionals earn more money.

Why Use Loan Officer Marketing Ideas to Build a Solid Pipeline?

Marketing creates opportunities for branding and for communicating with prospective buyers. While loan officers are thoroughly trained on most types of home financing products, many mortgage professionals will try an assortment of marketing ideas to determine what works. Truthfully, originators who throw a few ideas against the wall to see what sticks will get lucky sometimes.

Using proven loan officer marketing ideas will be instrumental toward maintaining consistent levels of production. Merely winging it often leads to a great month for closings that is followed by a month of minimal production. This cycle is frequently perpetuated in the mortgage business. Using some of our loan officer marketing ideas can enable a mortgage professional to crush previous sales goals.

Hire a Copywriter to Create Weekly Blog Posts

Marketing mortgage loans is a necessary function that requires regular follow up. Some loan officers become involved with marketing to the extent that a disproportionate amount of time and energy is left to write new loan applications. Blog posts that are read each week will keep a loan officer’s name and expertise in front of prospective borrowers.

A loan officer can hire a copywriter for mortgage companies to create lead generation content that attracts inquiries from targeted prospects.

Work With Copywriters Who Understand SEO

Copywriters who are experienced in search engine optimization can help local lenders generate mortgage loan leads that have higher conversion rates. Some of the best loan officer marketing ideas require call-to-action content. SEO copywriters are exceptionally skilled at generating leads for mortgage brokers and at helping loan officers generate mortgage leads online.

Contact Mobile Copywriter for content creation strategies that compel readers to take action. Use the blue button below to connect with us today.
 
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Mobile Lead Generation for Local Business Owners

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Mobile Lead

 

Local business owners provide helpful services and convenience for consumers. However, nearby competitors are racing to reach many of the same prospects. Mobile Copywriter helps local business owners with affordable lead generation services.

Why Should a Local Business Concentrate on Mobile Lead Generation?

Consumers and companies of all sizes are driven by mobility. Using a strategy that is geared toward mobile device users is a smart way to obtain local leads. With so many folks who have cut the cord for telephones, computers, printers, games, cable television and other items, competitive business owners can connect with prospective customers via targeted mobile leads.

Mobile technology is likely to stay around for quite some time. Business owners who are able to direct valuable content, promotional items and short videos toward a mobile audience will be way ahead of companies that are less visible.

Mobile Lead Generation Strategies for Local Companies

Ranking in mobile search results is the key to generating free leads. However, some companies may prefer to generate mobile leads via paid traffic sources. We help local companies with affordable mobile lead generation strategies.

It is important to provide concise information for mobile users who are constantly on the go. Mobile users expect to find fast results for local coffee shops, auto insurance rates, pizza delivery, mortgage loans and rental property details. Our company was created with mobile users in mind. Using brief messages that are clear and engaging, we are able to generate mobile leads for small businesses.

Hire Copywriters for Mobile Lead Generation Services

Working with experienced copywriters for mobile search can be a game changer for local business owners. Making the decision to reach beyond desktop computer users could increase a company’s opportunities to land more sales. Our mobile lead generation services are ideal for local firms.

Contact Mobile Copywriter to discuss ways to get found in mobile search results. Use the blue button below to connect with us today.
 

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