Getting Found Online in Google’s Search Engine Results – Post #420

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Google's Search Engine Results

 

Consumers and B2B companies rely on authoritative search engine results. When surfing the Internet for helpful tips, local restaurants, mortgages or term life insurance, web-based users want to quickly receive a variety of reliable resources. Google’s search engine results are the best assortment of recommended websites for specific keywords.

Why a Small Business Should Get Found Online in Google’s Search Engine Results?

Whenever someone needs to find something online, they simply, “Google it.” In addition to its massive branding efforts and its online advertising business, Google is the leading platform that delivers free search engine results.

According to recent data from Comscore, Google receives approximately two thirds of the search requests in the United States. Microsoft was reported to receive nearly 20 percent of the search engine requests in the U.S, followed by Yahoo with roughly 10 percent of the search requests.

Small businesses should be visible where prospective buyers are hanging out, and with two thirds of web-based users initiating Google searches, it makes a lot of sense to get found online via Google’s search engine results pages (SERPs).

Ranking on the First Page of Google’s Search Engine Results

Now, more than ever, small businesses need to concentrate on building brand awareness and search engine visibility. Retailers from many industries are beefing up their web presence to get connected with as many shoppers as possible. Service industry giants are pushing to increase their market share, too.

Besides the spaces for paid advertisements, Google’s first page will only accommodate 10 organic (free) spaces. Content is king. Google constantly reshuffles its rankings to display the websites with the most authoritative content.

More than 90 percent of web-based users rely upon Google’s first page search engine results, and surfers rarely click onto additional Google SERPs. Knowledge of this should motivate small business owners to get found online via Google as fast as possible.

Hiring Copywriters for Ranking in Google’s Search Engine Results

Ranking on the first page of Google for popular keywords can change the trajectory for a company with flat online sales. For instance, the owner of a private airline would have an extremely difficult time trying to get found online for terms such as “lowest airfares” or “airfare rates.” However, copywriters who specialize in search engine optimization would be able to perform keyword research to find the most appropriate terms to get found on Google.

Many small business owners waste a great deal of time and money hoping to receive higher search engine rankings. Working with experienced SEO copywriters could enable a local business to generate more website traffic, more local leads and more online sales.

Contact Mobile Copywriter today to inquire about digital marketing strategies for small and mid-size businesses.
 

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Branding Agencies or SEO Copywriters for Professional Content Marketing – Post #419

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Branding Agencies

Getting found online is important for companies that desire more visibility. As online recognition grows, a small business will generate more website traffic. SEO copywriters are typically more affordable than most branding agencies.

Why Hire Copywriters for Search Engine Optimization Versus Branding Agencies?

A small business could hire an article writing service to obtain high-quality content. The info could be sent to a branding agency for marketing purposes. However, hiring a copywriter could achieve both of the services under the same roof. Additionally, sales copy and call-to-action content may be created in-house, too.

Best of all, content that is created by an SEO copywriter will have a greater chance of being found online.

Hiring a Branding Agency or Copywriters for Keyword Research

Branding agencies often employ a variety of creative specialists who excel at film productions, video editing and televised commercials. Content is king, and copywriters know how to use it to get readers to take action. SEO experts are also going to use keyword tools and a variety of metrics to perform keyword research for local businesses.

Many web designers and branding agencies will outsource their keyword research tasks and content creation assignments to professional article writing services. Working with copywriters who use powerful words to compel readers to pick up the phone or to complete a content form online could lead to more website traffic for a small business owner.

Content Marketing via SEO Copywriters or Branding Agencies

A branding agency typically has the resources to start a content marketing campaign. Some branding agencies may complete certain types of content in-house, while other firms might send the assignment to a reliable content writer. For less money than it costs to hire a branding agency, copywriters can craft materials that strengthens relationships with web-based readers.
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Marketing for Qualified Sales Leads – #Post #418

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Sales Leads

 

Finding customers to call can consume a lot of time for a professional sales representative. Speaking with the wrong customers could be a waste of time, too. Quality time that is allocated toward marketing for qualified sales leads may result in more closed transactions.

Why Qualified Sales Leads are Used by Top Performers

If every customer contact resulted in a closed sale, an order taker could probably close many of the same transactions. Everyone knows that sales is largely a numbers game. However, instead of working with a hundred prospects to achieve a one percent closing ratio, it makes more sense to shoot for a 10 to 20 percent closing ratio via qualified sales leads.

Top sales reps seem to have a unique process for weeding out the tire kickers. Ironically, top performers will spend a limited amount of time with customers who are not qualified to make a purchase. By spending a higher percentage of their working hours with qualified buyers, top sales reps should have more closed deals than sales reps who are shuffling through a generic list of Internet leads.

Using Content Marketing Strategies to Generate Qualified Sales Leads

In many industries, sales representatives are using the same methods to get Internet leads. Instead of buying leads that have been sold to multiple insurance companies, mortgage companies and real estate firms, a sales rep can use content marketing strategies to generate qualified sales leads that have a higher probability of converting.

Content enables sales reps and small businesses to connect with local consumers. When consumers are given helpful information and actionable tips, there is a good chance that the provider will receive a phone call when certain products and services are needed.

Copywriters can produce high-quality content to obtain qualified sales leads. We provide the best content writing and marketing strategies for small businesses.

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Mortgage Loan Officer Leads – Post #417

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Loan Officer Leads

 

Free Internet leads provide a cost effective way for loan officers to find new purchase and refinance deals. Whether employed at a bank or at a local mortgage company, lending professionals can find opportunities to increase their monthly production volumes. Targeted mortgage loan officer leads are ideal for connecting with home buyers who are searching online for competitive financing programs.

Use Inbound Marketing Strategies to Generate Mortgage Loan Officer Leads

Local mortgage companies and loan officers may try a variety of methods to generate new leads. However, many lending professionals are still using outbound strategies to generate mortgage leads. Popular outbound strategies often consist of cold calling, direct mail campaigns, telemarketing and billboard advertising. A few nationally recognized mortgage lenders spend a ton of money on radio and television ads, too.

Inbound marketing strategies provide low-cost methods to generate mortgage loan officer leads via modern technology. Using web page content, blog posts, press releases and social media are ideal ways to generate inbound phone calls that may result in mortgage loan officer leads with higher conversion ratios. Inbound marketing enables loan officers to speak with borrowers who are seeking a mortgage loan versus using outbound methods to hunt for lending opportunities.

Inbound marketing strategies are used to maximize a loan officer’s time and earnings. Connecting with five or more prospects each day who are looking for a home loan could results in a pipeline that is full of new loan applicants. Additionally, inbound marketing produces free Internet leads.

Hire a Copywriter For Search Engine Visibility And Reader Engagement

Fortune 500 companies hire copywriters to create sales oriented materials that gets buyers to notice a brand and its value. Copy is also created to persuade consumers to try certain products and services. Mortgage industry professionals can also hire a copywriter to improve their website’s search engine visibility. Mortgage companies with the strongest web presence are more likely to attract prospective borrowers. Therefore, it makes sense to hire the best copywriter for mortgage loan officer leads.

Contact Mobile Copywriter today about obtaining high-quality content to get found online.

Content Marketing Strategies to Increase Loan Officer Salaries – Post #416

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Loan Officer Salaries

 

Updated 11-8-2018

 

Hourly pay rates or annual salaries are typical for many professional jobs. However, mortgage loan officers rarely work traditional banking hours from 9 to 5. Using the power of digital marketing, it is possible to increase loan officer salaries with high-quality website content.

Who is Responsible for Increasing Loan Officer Salaries?

The answer may largely depend on a company’s compensation structure. Salaried loan officers might receive minimal bonuses and commissions. Mortgage professionals who are paid on a commission-only basis could receive a generous level of compensation for funded transactions.

According to the Bureau of Labor Statistics, loan officers had median earnings of $63,650 in 2016. With earnings that are more than 30 percent above median pay rates in the United States, loan officer salaries may provide a comfortable lifestyle for motivated professionals.

In a nutshell, loan officers must hustle to make huge earnings in the mortgage industry. Professionals who roll up their sleeves to do whatever it takes to find new applicants and referral sources are bound to exceed the production levels of unmotivated order takers.

Owing the responsibility for personal production is a top characteristic among originators with the highest loan officer salaries. So, it is wise to avoid waiting for fancy television commercials, mail campaigns or telemarketers to generate mortgage leads. For loan officers who want to take control of their earnings, vibrant content marketing strategies offer winning solutions.

Best Content Marketing Ideas to Skyrocket Loan Officer Salaries

Content is king! It allows companies and individuals to build trust and relationships with prospective customers. High-quality content writing can attract targeted mortgage leads for purchase and refinance transactions. Shown below are ideas that can skyrocket loan officer salaries with professional content writing.

  • Web page content
  • Weekly blog posts
  • Press releases
  • Social media networking

While some lenders and loan officers will attempt to create their own content, it is not advisable. The best results in any profession are usually performed by an expert.

For instance, an experienced loan processor or an underwriter could probably write a home loan for a new mortgage applicant. However, it’s probably not the best use of a processor’s time, and some specific options or disclosures may be overlooked.

The same logic is applicable for content that is used to market a website. When other companies are competing to get found online, it makes sense to have a content marketing expert handling the assignment.

There is no reason to have a beautiful website that does not generate Internet leads. Companies that are not generating website traffic and Internet leads are clearly using the wrong content marketing strategy.

The best content marketing strategies add higher visibility and brand awareness for small business websites. Copywriters are skilled in content creation methods that entice readers to pick up the phone or to fill out a contact form on a company’s website.

Working with a copywriter who understands how to promote content in ways that are search engine friendly can quickly increase loan officer salaries.

 

Connect with more home buyers today!

 

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Building a Purchase Mortgage Lead Strategy – Post #415

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Purchase Mortgage Lead

 

Now is a great time to work as a mortgage loan originator. Having a giant box that is filled with the very best prospects would enable a lending professional to effortlessly close an abundance of home loans. Forming a solid purchase mortgage lead strategy is the ideal way to connect with local home buyers.

Reasons to Build a Purchase Lead Strategy

Helping a family secure financing for one of the largest purchases that will appear on their credit report has its rewards. Mortgage loans that close on time without any major hiccups could enable a loan originator to land a client for life, and the added benefit of receiving unlimited referrals. Let that sink in for a moment! A job well done could lead to future introductions that may each provide thousands of dollars in additional earnings.

When a prospective borrower receives a mortgage pre-approval, places a deposit on a sales contract and begins packing, the show is in motion. Barring some strange occurrences, most transactions should sail through the closing of escrow.

Closed purchase transactions are instantly funded. Unlike a refinance transaction, there is not a rescission period. It’s a done deal! The excitement level for a client who is getting the keys to a new place to call home is usually more sentimental than the feeling that a borrower gets when receiving a check for a portion of their home equity.

Reaching home buyers who need financing is a challenge for many originators. However, in nearly every market, consumers are searching online for the ideal home to buy and for the money to finance it. A purchase mortgage lead strategy will supply a loan originator with targeted buyers to contact.

Hiring a Copywriter to Build a Purchase Mortgage Lead Strategy With Content Marketing

Loan originators can build a larger fanbase and a huge blog subscriber list with content marketing. Making connections with people is the best way to form a purchase mortgage lead strategy. Unlike online ads, people may connect with a loan originator who provides valuable information, helpful tips and ways for home buyers to save money.

We use a 7-Step Process for Content Marketing Success that is a set-it and forget-it way for loan originators to generate free Internet leads. A variety of methods are used to attract inbound leads via high-quality content. Our web page content, blog posts, press releases and social media posts are designed to build website traffic, reader engagement, Internet leads and online sales for mortgage professionals.

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Affordable SEO Rates For Small Businesses – Post #414

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Affordable SEO Rates

Growing a small business is a challenge for many hardworking entrepreneurs. Forging ahead without a clear path to reach a sustainable amount of revenue requires an extraordinary amount of dedication. With affordable SEO rates, a small business can generate more website traffic, Internet leads and online sales.

Why Hire Affordable SEO Services?

Beyond the obvious reasons, affordable search engine optimization services are perfect for small and mid-sized businesses. Instead of hiring a large agency for SEO services, a small business can select low-cost options to concentrate on local sales opportunities.

Wise entrepreneurs can avoid paying the same SEO rates that are geared toward large companies that desire global marketing strategies. Passing on cheap SEO services is generally a good idea. As usual, if it sounds too good to be true, it probably is. Many cheap SEO firms use offshore companies with monthly SEO rates between $99 and $199 per month. Hiring a company with affordable SEO rates is a great idea for small business owners.

Large companies achieve rapid growth by hiring experienced professionals who are worth their weight in gold. For instance, Google and Facebook continue to dominate their competitors by paying top salaries to attract the best talent around. Therefore, business owners who want to outperform their competitors should plan to pay more than the cost of a daily latte to supercharge their company’s online sales.

Affordable SEO services does not mean reduced quality. Small and mid-sized businesses will receive high-quality SEO services that improve local rankings in the search engine results pages (SERPs).

Cost of SEO for Local Businesses

SEO rates vary among SEO services. Entrepreneurs should work with trusted SEO companies that provide results-driven strategies, even if the SEO costs are twice as much. For instance, if an SEO firm charges $1,000 per month and a competing SEO company charges $2,000 per month, an entrepreneur has to determine whether the added $12,000 per year will provide additional benefits.

Entrepreneurs who understand the numbers may better appreciate the impact that increased branding, additional website traffic, more Internet leads and more closed sales will have for their businesses.

There is an opportunity cost for entrepreneurs who are not investing in local SEO strategies. Fortunately, incredible results are achievable via affordable SEO rates.

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Generate Internet Leads With B2B SEO Services – Post #413

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B2B SEO

 

Business-to-business search engine optimization services provide helpful support for local companies. Using a variety of cutting-edge marketing strategies could result in free Internet leads. Moreover, B2B SEO services aim to increase website traffic and online sales for local firms.

Why Should a Company Invest in B2B SEO Services?

Competition intensifies each day for local companies. Many of the largest retail stores and neighborhood businesses are losing money to online businesses. With a modest investment, a small business owner can establish a presence to get found online by local buyers.

Businesses that do not appear on the first page of the organic search results for popular products and services are largely invisible to local buyers. While it seems unfair, only 10 website results are displayed in a search engine’s natural rankings that appear on the first page. Getting ranked on the first page of Google, Yahoo and Bing is a major achievement for a small business.

Some entrepreneurs confuse exact-name search results with ranking on the first page of Google. For instance, if a business owner performs a search for the name of his website and it appears on the first page of the search results that is considered an exact-name search result. The whole idea of search engine optimization is to extend a company’s reach to buyers who are simply shopping online for a product or a service.

B2B SEO services work to achieve higher visibility in local search engine results for small businesses. Favorable search engine rankings can enable a company to generate more website traffic and free Internet leads.

B2B SEO to Obtain Local Internet Leads

Small business websites that are properly optimized should get found online quicker and receive more website traffic. Local SEO Services and SEO copywriting companies can prepare a plan that details the strategies to improve online visibility for a small business. A vibrant B2B SEO plan can generate local Internet leads from targeted buyers.

Contact Mobile Copywriter today for online marketing services.

 

Organic Search Provides the Best Leads for Low-Cost Marketing Strategies – Post #412

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Best Leads

 

Low-cost marketing strategies can save money and increase profits for small businesses. Obtaining a favorable organic search engine ranking can attract more website traffic from local prospects. High-quality website content is needed to generate the best leads online.

Does Pay-Per-Click Provide the Best Leads for a Small Business?

Pay-per-click leads can provide value for companies with a significant marketing budget. If a company converts enough pay-per-click leads, a positive return on investment could encourage an entrepreneur to continue using the strategy.

For small businesses with limited amounts of advertising money, the best leads are obtained for free.

Is Social Media Marketing Guaranteed to Deliver the Best Leads?

A lot of marketers are sold on the benefits of social media promotions. Everyday small business owners are advertising on Facebook, Twitter and LinkedIn to generate local leads. However, some entrepreneurs are making money via social media ads, while a lot of business owners are losing money via social media advertising.

Free Internet leads that enable a small business owner to spend money on other items are the best leads to pursue.

Why Organic Search Provides the Best Leads for Local Businesses?

Organic search engine results are provided via Google, Yahoo and Bing for free. However, it takes time for a small business website to reach the first page of local search results. Since many entrepreneurs are seeking lightening fast results, paid advertising is the chosen path versus building content to generate free Internet leads.

A search engine optimized website could generate a daily supply of leads. More closed deals are possible when a sales rep has access to an unlimited amount of targeted leads. Whether using a smartphone, laptop or desktop computer, an Internet connection enables anyone to perform a web-based search. Many users are conditioned to skip over the paid ads to view the organic search results. Companies that appear in the upper portion of the organic search engine results are most likely to receive inquires from prospective buyers.

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Inbound Marketing Strategies to Get More Website Traffic and Local Leads – Post #411

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Inbound Marketing Strategies

 

Small business owners spend an enormous amount of time trying to figure out the best way to increase online sales. Maintaining a strong online presence could enable a local business to get found online. Using top inbound marketing strategies can lead to more opportunities for small businesses.

Why Use Inbound Marketing Strategies to Increase Website Traffic?

With engaging content, entrepreneurs can generate more website traffic with inbound marketing. Free website traffic and sales leads are among the primary benefits of inbound marketing. Rather than using paid advertisements, business owners can use an inbound marketing strategy that saves a lot of money.

Traditional lead generation methods will come to a halt when a company stops paying for advertising or for direct mailing costs. However, inbound marketing uses evergreen content that has the potential to produce local leads for several years.

Inbound marketing strategies that attract web-based users can significantly increase website traffic for a local business. Inbound marketing methods are also ideal for building brand awareness for a small business.

Outsourcing Inbound Marketing Strategies to SEO Copywriters

For an effective inbound marketing plan to work, a company’s content must be highly visible online. Certain content strategies may involve lead generation via social media platforms. However, local businesses might get the best results from search engine optimized copywriting.

SEO copywriters can create unique content that helps a small business website obtain higher rankings in the local search engine results. While some companies may decide to write web page content, blog posts, press releases and social media posts in-house, outsourcing the tasks to a professional will save a local business time and money.

Get Local Leads With Inbound Marketing Strategies

Ultimately, inbound marketing should generate more online sales. With a consistent amount of content, small business owners can use inbound marketing to obtain more local leads. We help local companies get found online with high-quality website content.
 
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