Generate Leads Online: Tips for Mortgage Brokers to Close More Loans – Post #460

Generate Leads Online To Grow Mortgage Business.

Consumers should know that mortgage brokers provide personalized service. An excellent banker will offer great service, too. But, as you are aware, a mortgage broker is compensated for shopping the marketplace to find competitive rates.

When a consumer understands that a bank has a limited amount of products and fewer mortgage interest rates than a broker has to compare, you should never have an empty pipeline. Mobile Copywriter uses the best content marketing strategies and search engine optimization tips for mortgage brokers to generate leads online.

Why Should You Generate Leads Online?

Generate Leads Online With Digital Marketing Strategies.

With a robust digital marketing strategy, you can generate free mortgage leads online. When you begin to receive free Internet leads, your profit per loan will skyrocket.

Many small and mid-sized mortgage brokerage firms will make the mistake of trying to create user-generated materials (their own) to compete against lenders who spend millions of dollars each month to leap over the competition.

Shopping for a mortgage loan is a big deal for borrowers who need money to buy a home or to refinance. While some borrowers might look to Reddit, Facebook or Twitter to ask their social media contacts about getting the best mortgage rates online, most people will perform a Google search to find local lending professionals.

Ranking on Google for high-value keywords in your market area is imperative to closing more loans. You should generate leads online because it’s where the vast majority of your prospective borrowers will begin their search for a home loan.

Are the Best Mortgage Rates From a Bank or a Mortgage Broker?

Best Mortgage Rates From A Bank Or Mortgage Broker?

Bankers use an array of marketing collateral to keep their customers informed, such as brochures, flyers and banner displays within a branch. Even with higher rates than a broker might have to offer, a banker may be able to encourage a borrower to apply for a mortgage loan.

Although, brokers can deliver a ton of value by simply educating consumers about a variety of lending options. The key is to engage and to build trust with prospective borrowers before a banker does.  

It is wise to explain to a borrower that every bank can set its rate for a 30-year fixed-rate mortgage. However, the consumer must also understand that it could take a considerable amount of time to find and to research hundreds of lenders to locate the best mortgage interest rates online.

Once a consumer understands how difficult it is to view every available loan option, your job as a mortgage broker is to eliminate the consumer’s pain points. In fact, when a consumer knows that most bankers are issuing retail rates and that you are shopping nationwide to obtain the best wholesale rates for their needs, you will generate more leads and close more mortgage loans online.

Grow Mortgage Business With Inbound Leads

Grow Mortgage Business With Free Inbound Leads.

As your brand and your influence grows online, you can attract more borrowers toward your mortgage website. Using the best digital marketing strategies for mortgage brokers, you can generate free Internet leads.

When borrowers are looking for home loans on Google, mortgage websites that are properly search engine optimized will generate the most local Internet leads.

SEO mortgage marketing strategies are ideal for growing a lending business that dominates local competitors.

Working with SEO copywriters who improve search engine rankings online is the surest path to get found on Google. As targeted website traffic increases for your business, you will get more inbound mortgage leads.

Contact Mobile Copywriter today for mortgage marketing ideas to take your company to the next level.

Get Info

3 Ways to Quickly Generate Free Mortgage Leads

Generate Free Mortgage Leads

3/5/2024

Free mortgage leads will improve your bottom line.

Fresh mortgage leads create excitement for hungry loan officers.

Getting a daily supply of highly targeted mortgage leads could prevent you from cherry-picking through aged contacts.

Digital marketing strategies offer excellent ways to generate free mortgage leads online.

How to Get Mortgage Leads Free?

Let’s explore ways to generate mortgage loan leads without paying for an exhausted list of names.

As a mortgage broker, loan officer or a lender, you need a steady supply of Internet leads.

Whether you want to generate purchase leads or refinance leads, these 3 methods can help:

  1. Engage with borrowers before they’re shopping for a home mortgage loan.
  2. Build your brand to stay top-of-mind with your audience.
  3. Use content marketing strategies to drive traffic toward your website.

Create SEO Content for Your Mortgage Website

Visibility is the fastest path toward writing and closing more mortgage loans.

However, you must have a way for prospective borrowers to find you online.

Mortgage businesses that generate a ton of free Internet leads are easy to discover on Google via targeted keyword phrases.

To get found online in the local search results, your website must be optimized to attract borrowers who are searching for mortgage services in your area.

Creating search engine optimized content for your website can improve your site’s ranking on Google.

With SEO content on your website, you will be able to generate free mortgage leads faster than your competitors who are not using the best SEO strategies to get found online.

Free Mortgage Leads – FHA, Conventional and VA Loans

You can generate free mortgage leads for all types of home loans.

Using content marketing strategies to reach more borrowers could help you build your business.

Whether you specialize in FHA mortgage loans or VA mortgage loans, it’s imperative to get the

word out to prospective borrowers and to your referral partners.

Consistent marketing messages will help you get free mortgage leads.

Write Engaging Content for Your Mortgage Blog Every Week

According to the Social Media Examiner website, Internet users average four hours per day online, read approximately 10 blogs per day and spend about 25 percent of their web-based time on blogs and social media.

Amplifying your reach is a lot easier with weekly blog posts.

Google uses robots to constantly scan the World Wide Web for authoritative pieces of content that relate to search phrases that web-based users are eager to find.

Weekly blog posts also increases your opportunity to generate free mortgage leads online.

Ideally, you should aim to consistently inform or to entertain your blog readers.

The mortgage lenders and brokers with record-breaking origination volumes are typically posting engaging content on a daily basis.

Mortgage professionals who are not submitting a regular supply of content for a blog or a website will notice less online traffic from new visitors, and they are less likely to generate free Internet leads.

The reason is very simple!

Google provides the best search results that are available for its users.

Mortgage companies that create a website or a blog without frequently upgrades will fall off of Google’s radar.

Now, Google will not make a website vanish, intentionally.

Competitors who are submitting high-quality blog posts each week will submit at least a dozen (12) pieces of content for Google to rank within its search results every quarter (3 months).

So, if you add one blog post per month, you are only providing Google with 3 pieces of content per quarter to consider.

Therefore, your competitors who are fiercely trying to connect with borrowers before you do are providing Google with four times as much content (400% more).

Quality is certainly more important to Google and to your website visitors than quantity.

In most cases, a mortgage competitor that has similar content to yours with more frequent contributions will outpace you in search engine rankings, website traffic and lead generation.

Content creation requires time for research, writing, editing and crafting quality messages.

When you dominate your local area for valuable keyword terms, you’ll get mortgage leads for free.

Hiring a copywriter is a great way to generate free mortgage leads via informative blog posts.

Connect with a mortgage expert at Mobile Copywriter today!

Generate Free Mortgage Leads With Social Media Marketing

Social media appeals to people with all sorts of interests.

Building relationships is largely what social media is all about.

As a mortgage lender or a mortgage broker, social media is perfect for building your brand.

So, whether you engage in social media marketing on Facebook, Instagram, Twitter, LinkedIn or Pinterest, you have unlimited opportunities to increase brand awareness for your mortgage business.

Additionally, social media networks are great places to get free mortgage leads.

At the moment, social media networks are free.

However, that could change one day, as several popular online newspapers that were free, now require a subscription for information that’s hot off of the press.

But, unlike newspapers and other types of printed advertisements, you can instantly publish content about your mortgage company.

Social media followers who need to buy a home or to refinance could obtain information about your mortgage company within your profile.

Therefore, adding a link to your website or providing a phone number to contact you are also quick ways to generate free mortgage leads via social media.

According to HubSpot, social media marketing improves lead generation and sales results because you are directing promotions toward people who decided to follow you.

Loan Officers Can Generate Free Mortgage Leads

Some mortgage companies expect loan officers to generate free mortgage leads from a variety of referral partners.

Loan officers can seek referrals from real estate agents, accountants, home builders and other professionals who frequently engage with consumers.

So, instead of paying online advertisers a hefty sum each month, loan originators can use content marketing strategies to get mortgage leads for free.

Our content helps loan officers engage in warm conversations with motivated buyers.

The process enables a loan officer to quickly establish rapport with people who want to buy a home or to refinance.

Using our materials to generate free mortgage leads will help you stuff your pipeline with borrowers who are eager to close.

Consider the Benefits of Free Mortgage Leads


Your website is an electronic storefront.

With thousands of mortgage companies competing to reach local borrowers, your website must be visible on the first page of Google.

Your website needs to build trust with potential customers and it needs to generate free mortgage leads 24 hours per day.

Mobile Copywriter provides professional blogging services, press releases, social media support and SEO for mortgage companies.

Our digital marketing strategies are used to help mortgage brokers and mortgage lenders dominate local competitors, when they generate free mortgage leads.

Hiring a professional copywriter is recommended for brokers and lenders who want to implement free mortgage lead generation strategies.

Still wondering how to get mortgage leads free?

As people who are curious about financing the cost of a home begin to search for answers online,

brokers and lenders who provide helpful home buying tips will generate mortgage loans for free.

The secret sauce to closing more mortgage loans begins with a pipeline of motivated borrowers.

Brokers who provide solutions for borrowers with a low down payment or self-employment income

that is difficult to prove should generate free mortgage leads on autopilot.

We create content that helps lending professionals get mortgage leads free of charge.

When borrowers are calling in for specific details about lending products, loan officers can take the

time that is necessary to properly assist them versus rushing to find more prospects.

Are you ready to quickly increase your share of the local mortgage market?

Learn more about our process to generate residential and commercial mortgage leads free.

Reach out to Mobile Copywriter about content marketing strategies to generate mortgage loan leads.

Expedite methods to generate free mortgage leads now!

Contact Mobile Copywriter today about SEO copywriting services to maintain a full pipeline of borrowers who are anxious to get a mortgage loan online.

Get Info

19 Ways to Increase Online Sales in 2019

Online Sales Tips for 2019

Create a Plan for Internet Marketing Success 

Building a website that generates a lot of traffic is an entrepreneurial dream. Getting a fantastic traffic-to-sales conversion ratio would be great, too. In order to make it happen, a reliable marketing strategy is needed to increase online sales in 2019.

When a larger market share is desired, a business owner will need a plan that encourages website visitors to make an online purchase.

With an Internet marketing strategy in place, an entrepreneur will have opportunities to cultivate relationships that lead to more online sales versus a website owner who favors a transactional sales method.

Keep in mind that savvy shoppers are probably going to visit several websites before deciding to buy a product or to order local services.Therefore, we have provided a helpful list of 19 ways to increase online sales in 2019.

  1. Update “About Us” Page – A confident business owner will have plenty to say about the quality of his services. Prospective buyers are looking for trusted resources prior to risking money via the Internet. An “About Us” page that reflects quality, experience and credibility could greatly influence a buyer’s purchasing decision.
  2. Add Fresh Website Content – It’s a huge mistake to create website content that does not receive frequent updates. When a website visitor returns to find the same content month-after-month, she may begin to look elsewhere to find fresh website content. Search engines, such as Google and Bing are always crawling the web to locate high-quality content that will benefit online users. Stale content is similar to yesterday’s news. Therefore, maintaining fresh website content is essential toward building a stronger engagement with visitors.
  3. Publish Scheduled Blog Posts – Many of the most authoritative websites will publish multiple articles per day. However, a business owner can remain connected with his audience by simply publishing at least one blog post per week. Blogging is an excellent way to attract new customers to a local business.
  4. Get a Website – Recent estimates indicate that many businesses do not have a website. According to a CNBC survey, nearly half of all businesses within the United States are operating without a website. While some entrepreneurs are making daily sales via alternative platforms, social media networks and ecommerce sites, a company-owned website is recommended for building long-term brand awareness. Additionally, in 2019 and beyond, entrepreneurs need to acquire a mobile website to maximize their opportunities with online shoppers.
  5. Accept Online Payments – An entrepreneur who plans to increase online sales needs a seamless way to securely process credit card and debit card payments.A secured payment platform that displays “HTTPS” at the far left of the web browser indicates that a web page is secured. This gives consumers confidence to enter personal and financial details.
  6. Build an Email List – Building and nurturing an email list is a very valuable way to stay connected with prospective customers. An email list is among the best resources and the fastest methods that an entrepreneur can use toward scaling a business.
  7. Increase Page Speed – Google delivers fast search engine results. Therefore, web pages that take too long to load will be omitted from its first page search engine results. Visit Page Speed Insights to run a page speed test.
  8. Promote Items on Social Media – While Facebook, Twitter, Pinterest and Instagram offer advertising services, users can share posts that highlight various products and services. Currently, social media posts are free, which enables marketers to enjoy no-cost promotions. Although, a sparse amount of promotional posts are recommended to prevent being viewed as a spammer.
  9. Display Customer Reviews – Buyers will make purchases more frequently with trusted businesses. Reading online reviews from previous buyers can encourage a new customer to make a purchase.
  10. Respond to Inquiries Promptly – Prior to making an online purchase, a customer might have a question. Merchants who follow up quickly may be able to answer any questions or concerns, before a customer changes her mind or visits another online store.
  11. Get Found Online – Visibility on Google, Yahoo and Bing are essential to generating more online sales. If your website does not appear near the top of the search engine results for popular keywords, buyers are likely to make a purchase from a company that is shown on Google’s search engine results page (SERPs).
  12. Increase Brand Awareness – A creative marketing strategy may be used to help customers recognize your business more often. An identifiable logo, images, colors or a slogan could help consumers remember your brand. For instance, if you performed a Google search for basketball shoes and you were not familiar with the top two search engine results, but Nike was the third result, you might click onto Nike’s page link because you recognize and trust the brand
  13. Improve SEO – Search engine optimization aims to help a website increase its organic visibility. When a user performs a web-based search, she will notice that web pages with paid advertisements and web pages without ads appear on the first page of Google’s SERPs. The web pages with advertisements are promoted by Google and billed to the web page marketer when a link is clicked by a web page visitor. As you improve SEO, your website benefits from organic page rank increases that are free of promotional ads. Ranking on the first page of Google without having to incur hefty advertising costs can save a business a bundle of cash.
  14. Run Online Ads – Regardless of certain superficial claims that are made by search engine optimization specialists, SEO takes several months or longer to realize some noticeable results. A paid online marketing strategy via Google or Facebook could enable your ads to appear today.
  15. Offer Discounted Products or Services – Giving consumers an opportunity to save money on desirable items could certainly improve the probability that you will increase online sales in 2019. Why! Because, consumers love deals that are irresistible.
  16. Use Lead Magnets – A large percentage of online shoppers are unlikely to make a purchase on an initial visit to your website. Some of the visitors may never return to your website. A lead magnet, such as a free eBook or a newsletter will require the visitor to enter his email address. Thereafter, you can stay in touch with email content that strengthens your brand and your trust with the consumer.
  17. Set up Retargeting Services – By using codes or pixels that appear on your website, you can send promotional ads from Google, Facebook and other marketing services to visitors who previously landed on one or more of your web pages. As a user is searching for specific items online, your ads may continuously appear for certain search results. This approach can also improve your brand awareness with prospective buyers.
  18. Add a Chatbot – When a consumer lands on your web page, a chatbot can deliver automated responses for a user’s inquiries. Perhaps, the customer has a question about the size or color of a specific item that a chatbot can quickly answer. An expeditious customer service process frequently increases online sales.
  19. Create a Call-to-Action – While some users are constantly perusing the web to burn some time, buyers who are considering certain items to purchase might land on your website today. Encouraging a buyer to purchase an item now or to contact you right now for more information will trigger some impulsive actions. Simply asking for the sale or demonstrating a willingness to provide more value if necessary could help you grow your business in 2019.

Mobile Copywriter provides content marketing, SEO, blog posts and web page content to help companies get found online via Google search engine results.

Get Info

Generate Home Buyer Leads With SEO Copywriting Services

Home Buyer Leads

Connecting with home buyers before the competition can lead to increase sales for real estate professionals. Whether a buyer is searching for a single-family home or for an investment property, your name should be highly visible in the search engines. With the best SEO copywriting services for real estate experts, you can generate home buyer leads online.

Get Found Online Using Professional Keyword Research

You have heard that your approach must change to get different results. Furthermore, to surpass other dedicated professionals who also want to get found online, you will need to use some unique marketing strategies.

Experienced search engine analysts who work at the best SEO copywriting services can perform professional keyword research that identifies the best long-tail keywords and phrases for home buyer leads.   

Ranking on the First Page of Google for Home Buyer Leads

Does your website appear on the first page of Google when a search is performed for new homes or for home loans in your area?

Here is where SEO copywriting for real estate agents and for mortgage professionals is important. Most novice sales reps and entrepreneurs will Google their name or their company’s name, in their city to see if their website shows up on page 1 of Google.

And…Tada, it shows up — probably at the top of Google’s search engine results page.

Trouble is, prospective home buyers are not searching for you or your company by name, when the initial action is for a generic search.

Organic search engine reach aims to attract website visitors who are unaware of the services that you provide.

Our SEO copywriting services are designed to improve your website ranking with the ultimate goal of getting your website to rank on the first page of Google.

Full disclosure: The task of increasing web page rankings is very difficult in competitive niches. Otherwise, everyone would throw money toward search engine optimization firms, and expect their sales funnel leads to quickly convert.

Get Targeted Home Buyer Leads Via SEO Copywriting

If you are a buyer’s agent, your target market is for home buyer leads versus new home listings. An SEO copywriting expert can create a compelling story that engages your audience and drives quality leads to your website from highly targeted home buyers.

Targeted Mortgage Leads

Order SEO Copywriting Services Online

Purchasing home buyer leads that you must cold call to spark up a conversation is painful and time consuming. Sending direct mail pieces is just as frustrating, as you are assuming that the phone might ring from inbound calls.

If you are really good or very lucky, approximately two percent of the folks who you reached out to might be receptive to your outbound message.

However, SEO copywriting gives you a superior edge. Every person who is driven to your website via a user initiated search could result in an inbound lead.

Highly targeted inbound marketing leads have a much better chance of converting into closed sales — because, the prospect is seeking information or help.

Your opportunity to generate home buyer leads improves by working with the best SEO copywriter for real estate and mortgage professionals.

Mobile Copywriter provides affordable SEO services to help small business owners increase online sales.

Contact us today so that you can dominate local Internet leads in your market area.   

Get Info

What is Mobile Marketing for Local Business? Post #456

Mobile Marketing For Local Business

At any moment, a consumers may need to make a random purchase. With a quick online search via a mobile device, nearby goods and services may be located. Mobile marketing for local business offers a unique way to stay in front of buyers who are performing a Google search for a specific item.

Mobile Devices

Consumers rely on mobile devices for many tasks.  As a pocket-sized computer, a mobile device, such as a smartphone or a tablet can place phone calls from anywhere. However, gaming, texting and online shopping are fun, too.

Smart marketers who focus on mobile marketing for local business can learn a lot.

Here is why it’s important!

Local buyers will rarely use newspapers to find goods and services.

According to the DigitalGov website, usage and engagement with mobile devices has led developers to focus on “mobile first” strategies.

Content creation for mobile devices will help search engines find local businesses.

A quick Google search may be performed to find just about anything.

Find a Restaurant Near Me

While on the go, a mobile device may be used to find fast food restaurants or fine dining establishments. When a user has the location settings enabled on her mobile device, she can use it to find restaurants that are nearby.

Whether typing or using voice prompts for the device to find a restaurant near me, Google will display a variety of restaurants and the approximate distance to reach the location.

The time to get found online for quality goods and local services has never been better.

Progressive business owners are hiring SEO services and mobile copywriting agencies to boost their visibility in Google’s search results.

Why Mobile Marketing for Local Business is Necessary?

When a consumer has a toothache, time is of the essence to find help fast.

Dentist who get found online before other local competitors will generate more revenue.

If a homeowner has a flooded basement, a local plumber is needed immediately.

For the above situations, a consumer does not have the time to shop around for several days.

Therefore, appearing at the top of Google’s search engine results is essential to the survival of local professionals.

Mobile marketing for local business owners is no longer an option.

To stay top of mind with local prospects, a solid digital marketing strategy is the best way to get a small business website found online.

Mobile Marketing Help

Running a small business has many daily challenges. Staying on top of the latest search engine optimization methods and digital marketing strategies is time consuming for busy entrepreneurs.

So, unless a business sells content marketing services, it generally makes more sense to outsource the tasks to a professional agency or to hire copywriters online who can generate targeted leads.

Ready to appear in local search results?

Want to generate more sales from mobile shoppers?

Mobile Copywriter provides nationwide digital marketing services, SEO, content creation and social media services for small and mid-sized businesses.

Use the blue button below to request help from the best mobile marketing company.

Get Info

Discover SEO Tips to Successfully Increase Website Traffic – Post #455

Increase Website Traffic

Learning to increase website visibility is a valuable skill.

However, entrepreneurs are generally stretched too thin to put in additional hours toward mastering the craft.

SEO tips from Mobile Copywriter provide immediate benefits to help influence a website’s traffic.

What are the Benefits of Search Engine Optimization?

Essentially, SEO provides a compass for Google and for Bing to find content within a website that a user is seeking to discover.

Website owners who understand the power of this concept will have opportunities to take immediate actions — before the competition does.

Ranking number one on Google has benefits.

First, when millions of online users are able to see a website at the top of the search results for certain keywords, brand recognition for the website or company substantially improves.

Second, a website that is ranked number one by Google will typically receive more traffic than the other search results shown on the page.

Third, more traffic usually leads to more revenue.

A business that is dedicated to providing value for its customers should strive to get found online by nearby customers.

Therefore, a vibrant local SEO strategy will help a company get the word out to prospective buyers within the marketplace.

Increase Website SEO

While improving SEO is much easier said than done, small business owners can discover SEO tips that eliminate a lot of wasteful actions.

However, with some subtle adjustments and a lot of relative content, it is possible to generate greater levels of visibility online and more website traffic.

Shown below are several SEO tips to help increase visibility for a new website or for an aged website.

SEO Tips

SEO Tip #1. Use original content — exclusively.

SEO Tip #2. Exclude information that is not relative to the title of the page.

SEO Tip #3. Link to internal web pages with similar content.

SEO Tip #4. Create a keyword density of 2 percent or less.

SEO Tip #5. Insert images and videos to improve the user experience for website visitors.

SEO

Hundreds of SEO tips are used by experts to increase website traffic.

However, with a focus on quality website content, a small business can experience a huge lift in the search engine rankings.

Mobile Copywriter helps business owners with affordable Internet marketing solutions that generate free leads and increases online sales.

Contact us today about implementing content marketing strategies to get found online.

Get Info

Copywriter Uses SEO to Generate Qualified Leads Online – Post #454

 

 

SEO

 

 

Search engine optimization is the best way to obtain qualified leads online. When everything within a marketer’s tool belt seems to stall, a competitive business owner might begin to experiment with various promotions and strategies to increase online sales. Although, a small business rarely has an unlimited budget to waste money on paid advertising campaigns. Mobile Copywriter helps local business owners achieve a higher return on investment with affordable SEO copywriting services.

What is Search Engine Optimization?

SEO Chart

 

 

SEO logically streamlines web page content for search engines to quickly find relative information for a user’s online query.

For instance, imagine going to a local grocery store to find pet food. However, the retailer did not post a shopping directory or numbered aisles that contained a summary of featured items.

On an initial visit, this could be a very daunting and time-consuming experience. Although, asking for help from an employee within the store could provide a faster solution.

Next, imagine if canned pet foods are located on the same shelf as canned vegetables. A bad user experience would exist for first time visitors.

Interestingly, getting a website found online is far more complex than the aforementioned scenario.

 

Why?

 

Well, most items are labeled in a grocery store, and help should be available to find items that are in stock.

A website that is not properly optimized will be harder for online shoppers to find than a specific item within a grocery store.

Novice and advanced website designers routinely omit items that are necessary for a small business website to get found on Google.

Shown below are some of the items that a properly search engine optimized web page will include:

  • An amazing headline
  • Headings
  • Subheadings
  • Authoritative content
  • Keywords
  • Phrases
  • Title tags
  • Meta tags
  • Meta description
  • Page speed
  • Page breaks
  • Images
  • Image description
  • Image links
  • Internal links
  • External links
  • Sufficient word count
  • Proper punctuation
  • Exceptional grammar
  • Relevant content

According to the U.S. Small Business Administration, SEO services can increase a website’s visibility online.

 

Why Hire a Copywriter for SEO Versus a Content Writer?

 

Get Found Online SEO

The decision to hire a content writer or a copywriter largely depends on a company’s use for creative materials. So, what should a small business owner consider before hiring an experienced content writer or a professional copywriter.

Generally, a content writer provides informational web page content, eBooks, newsletters and blog posts at affordable rates.

A copywriter will use a series of compelling words to reach a reader’s pain points and encourage him to follow certain call-to-actions.

Copywriting should be earmarked toward sales-oriented marketing strategies.

Therefore, copywriters are recommended for the vast majority of business owners who are trying to figure out how to generate qualified leads online.

Copywriters who specialize in search engine optimization are capable of providing more value to small business owners than generalists who are not focused on producing content marketing collateral to increase inbound leads and online sales.

How Long Does it Take to Generate Qualified Leads With SEO Content?

 

When a small business owner or a marketing manager wants to calculate the ROI for a specific promotional strategy, it is wise to inquire about the expectations for qualified leads.

Many online marketers will promise a certain number of leads per day, make ridiculous claims or guarantee first page Google and YouTube rankings within hours.

The truth is, it is difficult to provide any credible answer without testing and experimentation. Sure, past performances and results from similar industries may be useful, however, every website is unique.

Lead generation will depend on a variety of factors, such as a website’s visibility in the search engines, content quality, content frequency and the marketing strategies that are implemented.

Mobile Copywriter uses the top SEO copywriting strategies to help small business owners increase website traffic and online sales. Use the button below to get more details about affordable ways to connect with targeted prospects via the Internet.

 

Get Info

 

 

5 Content Writing Ideas to Immediately Grow Your Small Business – Post #453

Content Writing Ideas

1/27/2024

Entrepreneurs frequently dream about the quickest ways to increase online sales.

Want to know why?

Well, sales growth for a small business is proportionately tied to more revenue.

And, more revenue equals more money!

According to the Small Business Administration, funding is important for your small business.

However, your business can experience massive growth with a stronger connection to people who need your products and services.

Using your website, social media and various digital marketing strategies, your business can generate an unlimited amount of local Internet leads.

Mobile Copywriter shares proven content writing ideas to help you rapidly grow your small business.

Get Found Online With Content Writing Ideas

For several decades, copywriters have used long-form content to tell a story that resonates with readers, touches certain pain points and guides readers toward a call-to-action.

Advertising agencies typically hired copywriters to create content for sales letters, brochures, billboard messages and for a variety of printed advertisements.

These days, consumers spend an enormous amount of time online.

Visibility on desktop computers and mobile devices is a must for entrepreneurs who are serious about growing a small business.

On any type of device, content writing provides the best way for a small business to get found online.

Since Google chronologically ranks website content according to quality, it is wise to only add authoritative information to a company’s blog or website.

 

Content Writing SEO Chart

Content Writing for Search Engine Optimization

In a nutshell, search engine optimization aims to publish content in a manner that complies with Google’s best practices.

Webmasters and copywriters who focus on search engine optimization can increase the opportunity for a small business website to get found on the Internet.

Therefore, content writing that stands head-and-shoulders above the rest will ultimately rank on the first page of Google.

Small business owners who are well versed in SEO and content writing should take a few hours each week to create materials that website visitors will enjoy reading.

If a busy schedule prevents a small business owner from generating fresh website content, a professional SEO writer is highly recommended for the task.

Similar to buying cheaply made products or tools, growth-oriented business owners should avoid hiring cheap content writing services for search engine optimization.

Although, working with an experienced SEO professional could result in more local Internet leads for small business owners.

 

Write Weekly Blog Posts

Writing high volumes of authoritative content provides plenty of information for readers to absorb.

Posting insightful content each week can build engagement with readers who return to a small business website to get valuable tips.

On an annual basis, weekly blog posts can add 52 fresh pieces of content for a growing website. Stay ahead of the competition with frequent content contributions.

Entrepreneurs who are short on time or ideas can hire content writing experts to craft high-quality blog posts.

 

Content Writing High Quality

Create Original Website Content

Some business owners who want to immediately grow online sales for a service-based company will hire cheap article writing services or article spinners to create low-cost content.

However, original website content is needed to command search engine attention from Google, Yahoo and Bing.

While the cost for cheap article writing might be associated with fiscal responsibility, wise business owners will remember that Google issues penalties for attempts to artificially obtain an edge within its search engine results pages.

Write Helpful Social Media Content

While you have the ability to reach thousands of like-minded individuals for free, use the opportunity to provide your followers with valuable content.

Instead of spamming your audience with promotions to get more followers or to sell branded t-shirts, it is wise to offer helpful tips that could solve a variety of problems.

Connect with Mobile Copywriter to order content writing services that will keep readers returning to your website for valuable information and to improve your website rankings online.

Get Info

Mortgage Marketing – Post #452

Lending professionals will thrive with branding that resonates with local home buyers and borrowers who want to refinance. However, mortgage lenders and brokers are often competing to originate loans from the same group of prospective borrowers. Mobile Copywriter provides a definitive overview of the best mortgage marketing strategies.

Becoming known as a reputable resource for government, conventional and alternative lending programs can establish a local mortgage company as the go-to resource for buying or refinancing a home.

Our mortgage marketing strategies are helping brokers and lenders build more engagement with prospective borrowers.

Using content creation methods that are designed to gain search engine visibility and to increase website traffic, we help our clients save money by avoiding “hit or miss” advertising methods.  

Mortgage Marketing

Targeted Marketing Strategies

Instead of recommending massive mailing campaigns or expensive forms of online advertising, we educate our clients on the benefits of content marketing.

When lenders are consistently providing valuable information and resources for borrowers who are in the market for specific services, the opportunities to write more home loans will naturally increase.

Therefore, instead of hoping that buyers are tricked into clicking onto an advertisement just to generate mortgage Internet leads, targeted marketing strategies provide a win-win for lending professionals who truly want to obtain clients for life.

Using a variety of services, such as web content writing for mortgage companies, authoritative blog posts, social media networking and press releases, our clients who are too busy to complete similar tasks are able to receive targeted Internet leads.

Mortgage SEO

Search engine optimization is often viewed as some sort of mysterious art form that has lost its appeal in the world of online marketing.

The confusion typically stems from entrepreneurs who are largely unaware of the benefits of SEO. Perhaps, a small business owner hired an SEO specialist to get a website ranked on the first page of Google, but the process failed.

As the top ranked SEO copywriter for mortgage companies (go ahead and Google it for confirmation), we only use the most reputable online marketing strategies to help improve a website’s natural search engine rankings. The practice is commonly referred to as “White Hat” SEO techniques, which are highly recommended to avoid search engine penalties from Google or Bing.

When properly performed, mortgage SEO will increase the opportunities for a local website to get found online. Although, mortgage marketing managers and loan officers should know that it takes time to rank a blog or a website on the first page of Google for highly desirable terms.

Certain keyword phrases that are deemed as low-hanging fruit might be easier to rank online. But, it could take six months to a year for competitive terms to achieve favorable search engine rankings.

Sure, we have gotten many pages to appear at the top of Google in just a few weeks, however, we do not make the types of guarantees that causes people to lose trust in legitimate SEO techniques.

Mortgage SEO

SEO Copywriting Gets Mortgage Marketing Results

Hiring an SEO copywriter is a great way to maximize a mortgage company’s marketing budget.

Here’s why!

Mortgage professionals are generally too busy to create enough content to consistently feed their pipeline, to remain up-to-date on SEO advancements or to perform A/B tests to gauge what’s working versus what is not.

Our mortgage marketing packages provide weekly blog posts, daily social media actions and periodic press releases. Instead of hiring three or more experienced creative specialists who would expect salaries and benefits of at least $60,000 each (copywriter, social media pro, content writer, editor, digital marketing expert), lending professionals can outsource the tasks to a professional SEO copywriting service.

Submitting informative and concise blog posts will improve the chances that readers will opt-in for certain offers or visit the website again to view future topics of discussion.

In addition to providing stellar search engine optimized web content, copywriters are also known for creating priceless call-to-action materials.

We provide the ultimate combination of services for effective mortgage marketing that builds brand awareness, website traffic, reader engagement, Internet leads and more closed loans.

Connect with us today about obtaining targeted mortgage leads from borrowers who are searching online for local lending services.

Increase Traffic

Mortgage Website Traffic

Similar to other types of sales, mortgage lending is largely a numbers game. For instance, a mortgage company that gets 1,000 monthly website visitors versus a company that gets 10,000 monthly website visitors will receive far less mortgage leads.

Sure, the traffic sources are vital to generating quality Internet leads. However, companies that are focused on generating organic website traffic via Google’s search engine results will not have to spend thousands of dollars each month on Facebook ads.

Content creation is an excellent way to increase mortgage website traffic for a local broker or for a regional lender.

Competitive mortgage lenders and brokers can work with SEO copywriters to create call-to-action content that encourages website visitors to apply for a home loan or to return to the website for additional information.

So, what types of content will generate free Internet leads for a mortgage website?

  • Home buying tips
  • Debt consolidation
  • Credit improvement
  • Financing programs
  • Pre-qualifying
  • Saving money
  • Benefits of homeownership
  • Reasons to hire a professional
  • Local community involvement

Content Marketing Strategies for a Mortgage Company

The days of creating a piece of content to never touch again are gone, as the Internet provides an expressway for smart marketing professionals to reach a massive amount of folks with content curation strategies.

Shown below are some of the best ways to share content via digital marketing methods.

  • Web page content
  • Blog posts
  • Videos
  • Podcast
  • Newsletters
  • Press releases
  • Social media

Web Page Content – Visitors rarely land on a mortgage website by accident. When a prospective borrower clicks onto a mortgage website, he is generally seeking information about buying a house or refinancing his current home loan.

With content that references some of the topics mentioned above, a new website visitor may take some time to check out some useful tips. Ideally, the prospective borrower will bookmark the website for a future visit.

Ironically, many mortgage company websites are rarely updated. Therefore, when a prospective borrower returns to a previously visited website for more info, she is likely to go to other mortgage websites that consistently provide fresh web page content.

Blog Posts – While potential borrowers are unlikely to frequently check out a mortgage company’s “About Us” page or its “Services” page, a high number of repeat visits may be made to view helpful blog posts.

As an unbeatable method to stay connected with prospective borrowers, blogging is an excellent way to build a subscriber base that gets a notification when a new blog post is published.

When a mortgage company can retain a borrower’s attention by drawing them toward a branded mortgage website several times a month, a greater level of trust will exist to move the relationship forward. The probability is extremely high for a trusted mortgage lender to receive a phone call when the borrower is ready to apply for a home loan.

Videos – Since a large percentage of consumers love to watch visual content that enables them to follow along, live video presentations and recorded videos are used to cover a wide variety of topics.

In 2018, and beyond, video marketing is projected to become the preferred method for building an audience of raving fans. Viewers can easily subscribe to their favorite channels, and receive a notification when a new video is published.

Podcasts – As a digital audio file, subscribers can listen to recorded topics of interest. According to Search Engine Land, podcasts may be used to build credibility, authority and search engine rankings.   

Newsletters – Monthly or quarterly newsletters may be used to provide a variety of details that readers might find useful.

Press Releases – a mortgage company can hire a copywriter to create informative press releases. While a press release is not a mortgage marketing method that improves SEO, the opportunity for social sharing, media attention and brand awareness makes this a viable way to get the word out about major announcements or upcoming events.   

Social Media – Today’s mortgage marketing professionals are aware of the power of social media networking. It provides an excellent forum to educate, entertain and inform a community of followers about a variety of topics.

Many reciprocal benefits are realized via social media, as helpful tips and services may be received from a variety of followers. Social media networks, such as Facebook, Twitter, LinkedIn, Google+ and Pinterest are excellent platforms for mortgage firms.

Generate Free Mortgage Marketing Leads

Mortgage brokers and small mortgage companies often discover that lead generation is very expensive. Some of the largest mortgage companies in the country are spending millions of dollars each month toward paid advertising that makes it difficult for local mortgage firms to compete.

However, our promotional strategies are helping local originators generate free mortgage leads. Therefore, without a huge budget for pay-per-click leads, display ads, social media advertising, direct mailing costs or telemarketing campaigns, we help our clients dominate their markets for local Internet leads.

Our 7-Step Process for Content Marketing Success helps brokers and lenders obtain exclusive leads for purchase, refinance and for reverse mortgage loans.

Hire Copywriters for Call-to-Action Mortgage Marketing Strategies

While every company hopes that each website visitor will complete an online application for a mortgage loan, the reality is quite different.

A borrower might review three or more websites before selecting a mortgage company to work with.

Companies that provide an enormous amount of value will probably notice that a fair amount of repeat visitors have returned to their websites. Although, it’s actionable types of content that moves the prospect toward becoming a customer.

Mortgage brokers and sale managers can hire copywriters to create content marketing strategies that motivate website visitors to pick up the phone or to submit their contact information via a contact form.

Purchase Mortgage Lead

Content Marketing Costs for a Mortgage Company

So, how much money should a mortgage company spend per month for content marketing? The actual answer will vary according to the number of loan originators that a company employs and the company’s average conversion-to-leads ratio.

Affordable content writing services for mortgage companies are worth their weight in gold — regardless of price.

Why? Because ranking on the first page of Google for highly desirable keywords will  enable a mortgage company to get more Internet leads than companies that are shown on page two or beyond.  

Cheap article writing services and content marketing services might charge $50 per article or $200 per month, while professional article writing services might charge $200 per search engine optimized article or $1,000 per month.

Like everything else, the supply and demand for high-quality content writing that generates website traffic and Internet leads will cost more than generic information that is quickly produced.

Here is why the costs for an exceptional content marketing system for mortgage companies is a no-brainer.

Using an average loan amount of $200,000, a mortgage company would gross $3,000 with a loan origination fee of one and a half points.

Mortgage companies with content marketing costs of $1,000 per month would recoup their costs with just one loan per quarter.

Ideally, a local mortgage company that generates daily Internet leads via digital marketing could easily close 4 or more loans per month to realize an ROI that is more than 10 times the cost of content creation and marketing services.

Increasing Brand Awareness for a Local Mortgage Company

In an age where consumers are using their smartphone and laptops to search for everything online, mortgage companies need to have a strong local presence to compete against larger lenders.

Consumers know that Google has displayed the websites with the most authoritative content at the top of their local search engine results pages.

Frequently appearing on the first page of Google, in social media and in press releases are excellent ways to build trust and brand recognition with local customers.  

Mortgage companies can get the word out about a new office or recent developments by hiring experienced copywriters for increasing brand awareness.

Considerations

Storytelling that shares bite-sized chunks of information may be used to provide an endless amount value for readers who initially land on a website via a specific keyword search, such as “Copywriter PA” or “Copywriter Mortgage Content.”

We help mortgage companies that are eager to close more FHA, conventional, VA, USDA and reverse mortgage loans.

Contact Mobile Copywriter for mortgage website content that dominates local search engine results.   

Get Info

SEO Mortgage Marketing Strategies to Dominate Local Leads – Post #451

SEO Mortgage Marketing

3/6/2024

Home buyer leads and refinance leads are going to mortgage professionals who are visible online.

Getting in front of prospective borrowers who are looking to obtain an affordable home loan is important to the survival of ambitious mortgage brokers.

Mobile Copywriter uses search engine optimized content and mortgage marketing strategies to help its clients generate local mortgage leads.

Mortgage Marketing With Best SEO Techniques

Wondering what the craze is about search engine optimization and content marketing for mortgage companies?

Shown below are some of the SEO techniques that are used to help mortgage professionals dominate local leads.

Targeted Mortgage Internet Leads

  • Content creation
  • Keyword research
  • On-page linking strategies
  • HTML headings and subheadings
  • Call-to-action
  • Meta descriptions
  • Image links
  • Concise details
  • Page breaks and spacing
  • Grammar and error-free content

Why Should Local Brokers Use SEO Mortgage Marketing to Generate Leads?

While working with mortgage professionals from around the country, we have learned that many loan officers and brokers are focused on global dominance.

However, leaving the tasks of cornering the market to companies with the deepest pockets can enable local mortgage brokers to make more money online.

SEO mortgage marketing strategies are designed to attract targeted Internet leads.

Local brokers and lenders could realize a greater return on investment.

According to a recent survey by Fannie Mae, consumers who engage in purchasing or refinancing transactions will prefer to communicate with lending representatives on the phone or to meet face-to-face.

This should be a clear signal that motivates local lenders and brokers to become more visible online.

Using an analogy, “the early bird gets the worm,” local lending specialists who are able to quickly resolve a borrower’s problems or concerns will have the opportunity to write more mortgage loans and to close more loan transactions.

While raising customer service ratings and opportunities for more referrals, a forward thinking lender can exponentially grow a local mortgage company.

Reaching the first page of Google should be a top priority for brokers and lenders who want to dominate local mortgage leads.

Search engine optimization can increase website traffic for local mortgage companies that are seeking to connect with borrowers who need financing to buy a home or to refinance in specific market areas.

SEO mortgage marketing aims to generate free Internet leads from borrowers who are motivated to conduct business with lending professionals.

Hire SEO Copywriter for Mortgage Marketing Strategies

It is important for a mortgage website to display content that quickly resonates with readers who are searching online to find helpful information about securing funding for a purchase or for a home loan refinance.

The truth is that most readers could care less about all of the programs that are available and the requirements for an approval.

Readers who visit a financial website will largely chunk or scan through certain details to find a portion of information that is relative to the search query that led them to click onto a specific web page.

Lengthy and boring content will cause visitors to bounce from the website to find information that is easy to consume.

As the best SEO content writers for mortgage companies, Mobile Copywriter helps small and mid-sized origination shops compete with the top regional and national lenders.

Working with the best copywriter for the mortgage industry is priceless.

Our clients are consistently ranking for desirable keywords and keyword phrases that are proven to increase website traffic from local borrowers.

Want to rank on the first page of Google and to generate more leads than the competition?

Use the blue button below to get more information today!

Get Info