Mortgage Keywords Archives Mortgage Keywords

Powerful SEO Strategies Used by Mortgage Marketing Companies

March 25, 2024July 30, 2022 by Ray Cole

Updated 3/25/2024

Mortgage marketing companies provide promotional fuel to help brokers and lenders close more loans.

Whether the goal is to increase brand awareness or to close more loans, it’s wise to follow a proven method.

Mobile Copywriter reviews powerful SEO strategies that are used by mortgage marketing companies to get more leads.

Best Mortgage Keywords

While mortgage brokers, lenders, loan officers and experienced writers can create content for a mortgage website, it’s the research that separates generalists from mortgage SEO specialists.

Lending professionals are usually too busy to put in the time that’s required to stay up to date on the latest SEO strategies.

Therefore, usage is above average for popular keywords that are widely used, which is a common mistake.

SEO specialists will conduct research to locate the best mortgage keywords that align with a mortgage company’s goals, location and types of products that are offered.

Careful consideration toward the search volume for specific mortgage keywords is also important.

Mortgage marketing companies that focus on the best mortgage keywords will give their clients more opportunities to dominate the search engine results.

Unique Mortgage Content

Brokers and lenders have tried a variety of strategies to close more mortgage loans.

Some mortgage marketing companies offer brokers and lenders shareable types of content.

Lending professionals can negatively impact their brand while circulating content that other competitors are sharing.

Coke, Pepsi or Budweiser would never share content that competitors are using.

Sharing cheap content is not wise for brokers, lenders or small business owners.

However, unique mortgage content helps brokers and lenders build an authentic brand.

Google has search engine spiders that crawl throughout the Internet to find original content that is helpful for its readers.

Websites that contain duplicate content from another creator could receive ranking penalties.

Therefore, lending professionals should write original content or hire an SEO copywriter to create unique mortgage content.

Mobile Copywriter uses SEO strategies and article writing services to attract search engines and to keep readers engaged.

Our mortgage marketing ideas are designed to increase website traffic and to help loan officers get more home buyer leads.

Mortgage Marketing Companies Write Great Headlines

Great headlines are used to attract more search engine clicks.

Content that is visible online has an opportunity to direct traffic toward a mortgage website.

Mortgage companies can get found online with great headlines and informative blog titles.

SEO Strategies for Mortgage Companies

The best mortgage marketing companies use SEO strategies to generate targeted leads.

Using on-page and off-page SEO strategies for USA-based mortgage companies can drive more website traffic and local leads.

Working with professional SEO strategists will save you time and money.

Hire a professional copywriter to obtain high-quality mortgage leads today!

Connect with Mobile Copywriter for creative website content and for call-to-action sales materials.

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Marketing Mortgage Loans When Interest Rates are Rising

August 14, 2023February 7, 2022 by Ray Cole

Mortgage lending professionals provide financing and tips that enable families to borrow money for a home. However, certain economic climates can change a borrower’s prospective toward the housing market. Mobile Copywriter shares helpful tips for marketing mortgage loans when interest rates are rising.

Rising Interest Rate Environment

Interest rate adjustments are useful as a hedge against inflationary pressures.

Although, home buyers typically view rising interest rates as a bad sign for the mortgage market.

Buyers are often consumed with the thought about higher rates leading to larger monthly mortgage payments.

Lending professionals who are marketing mortgage loans as interest rates are rising must continuously keep borrowers informed about the benefits of securing affordable home financing.

Educating Home Buyers

Home buyer education is essential for first-time purchasers and for repeat buyers.

Mortgage brokers, lenders and real estate agents who provide exceptional value for home buyers might also notice higher sales revenue.

Informing borrowers about the current interest rate conditions and the advantages of securing a rate lock to know exactly what their long-term mortgage payments will be should provide some positive insight among home buyers.

Using certain strategies to offset a higher mortgage payment could be helpful, too.

For instance, instead of making a down payment that is larger than the required amount for a loan approval, a borrower might be able to pay off a $3,500 credit card balance.

If paying off the credit card eliminates a $60 monthly payment, it may now be easier to afford a mortgage payment that has increased by $50, as a result of rising interest rates.

Advising a borrower who is seeking a loan approval to refrain from credit inquiries, late payments or from opening new accounts should also be viewed as prudent financial tips.

Additionally, any opportunity to increase a borrower’s credit score might help her obtain a lower mortgage interest rate.

Marketing Mortgage Loans to Homeowners

When mortgage rates are ultra low, many loan originators are thrilled to tout the cheapest rates of the week.

However, in a changing rate environment, where interest rates are frequently moving in different directions, an experienced loan officer should be able to speak candidly with a home buyer.

It is important for borrowers to know that interest rates will fluctuate.

Providing borrowers with details about historical data might provide information that is useful for future planning, such as starting with an adjustable-rate mortgage that is fixed for a one-year term or for a five-year term.

Alternatively, a borrower might want to lock-in a fixed-rate mortgage loan, with the goal of refinancing when market conditions improve.

Higher interest rates provide mortgage marketing opportunities for seasoned loan officers to follow up with borrowers in the future.

Marketing Mortgage Loans to Home Buyers

Mortgage brokers and lenders should be viewed as champions for home buyers, as getting funded is the most important part of the journey.

The housing turmoil that occurred around 2008 has largely caused millennial buyers to delay the thought of homeownership.

Brokers and lenders who are marketing mortgage loans to millennials, first-time home buyers or to previous buyers should highlight the benefits of buying a home.

For instance, lending professionals can reiterate some of the items shown below:

The advantages of buying a home versus renting.
Mortgage interest deductions
Property tax deductions
Long-term payment protection versus uncertainty
Ability to borrow against the equity within the property
Buy with low down payment or no down payment
Property may be left for loved ones
A home may be customized or remodeled versus a rental
Home value may used toward owner’s net worth
A house may be sold for a profit

Mobile Copywriter creates web pages, blog posts, social media posts, email for marketing mortgage messages, press releases, brochures and newsletters. SEO copywriting services and article writing services are also offered to help brokers and lenders generate mortgage leads.

Need help with marketing mortgage loans?

Want exclusive mortgage leads versus sharing paid leads?

We use research to locate the best keywords for marketing mortgage loans online.

Get help with marketing mortgage loans via a mortgage expert who writes call to action copy.

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Blog Increases Mortgage Sales Volume

August 14, 2023July 22, 2020 by Ray Cole

Loan originators might be shocked to discover that a well-written blog increases mortgage sales. Lenders and brokers who provide valuable content for prospective borrowers are able to generate free mortgage leads. Mobile Copywriter provides search engine optimized content and marketing services to help financial professionals obtain inbound Internet leads.

Blogging for SEO Mortgage Leads

Annoying online ads occasionally prompt a user to click onto a link for certain details.

Think about your experiences, where pop-up ads or links appear. Some of the ads might be crafted in a manner that piques your curiosity, and results in clicks for more information.

However, when you entered specific words to find information that you were searching for, you might have selected one or more of the results that appeared on page one of the Google SERPs (search engine results page).

Blogging is one of the best ways to get SEO mortgage leads. When a user-initiated search is performed, high-quality content that is carefully marketed can appear at the top of Google’s search engine results.

If a home buyer searches for information about getting pre-qualified to purchase a home, results from your blog that rank well in Google might help you generate a new mortgage lead.

A loan officer with a fairly good closing ratio should be able to convert local leads from a mortgage blog that generates consistent profits.

Although, most blogs will never make it to the first page of Google.

When searching for any phrase that relates to mortgage Internet leads, only a few blogs will appear on page one of Google.

While millions of search results are ranked for competitive keywords, Google will only list its ranking of the 10 most relevant pages for the search query.

An engaging blog increases mortgage sales and opportunities for more referrals.

Online Marketing With a Mortgage Blog

A weekly mortgage blog provides an opportunity for brokers and lenders to share helpful tips with readers.

Also, great for loan originators, a mortgage blog is the perfect digital marketing platform to build credibility, authority and trust with local borrowers.

Blogs that become a valuable resource for prospective home buyers might be shared with other borrowers or bookmarked for future visits.

Ideally, a mortgage blog will include a lead capture form that encourages borrowers to get pre-approved for a home loan or to seek help for specific questions.

Blog Increases Mortgage Sales and Website Traffic

As your blog becomes more visible in the search engines for competitive lending terms, you should receive more website traffic from borrowers who are actively searching for mortgage loans.

The easiest deals to close usually stem from people who need to obtain a mortgage loan to buy a house,

Companies with the top Google search engine results in your area for mortgage loans are likely to get inquiries from local borrowers.

Therefore, correctly using your blog to generate free mortgage leads in your area could enable you to dominate your local market.

As the best mortgage article writing service in the USA, Mobile Copywriter offers SEO services and content marketing support to help local websites get found online.

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