Business

7 Free Google Tools for Small Business

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Free Google Tools

Updated 5/14/2024

Google business tools are amazing.

Budget-friendly resources help small businesses save money. 

If it seems like your company pays for too many expenses, there are 

no-cost marketing and management tools that you can get today. 

Check out these free Google tools for small businesses that you can start using.

About Free Google Tools  

Google offers dozens of free tools for its users.

You can use Google’s tools for creative, managerial, marketing, educational and entertainment purposes.

Once you create a Google user account, you can explore many free tools from the world’s largest search engine.

Check out some free Google tools for small business and tools for webmasters.

Gmail

According to Google, Gmail is the largest email service in the world.

More than 1.5 billion active users enjoy its secure email service.

Cloud-based support enables users to access Gmail from any web browser.

Get Gmail:  https://mail.google.com/mail/

Google Voice

Your incoming and outgoing phone calls are free with Google Voice. 

Users also enjoy text messaging, voicemail and caller identification features.

VOIP technology enables users to access Google Voice via desktop and mobile devices.  

Get Google Voice: https://voice.google.com/

Google Calendar

If you’re using Gmail and Google Drive, you’ll have access to Google Calendar, too.

Basic features are included in the free version, however, a premium version is available.  

Your scheduled events may be seamlessly synced with your mobile devices. 

Get Google Calendar: https://calendar.google.com/

Google Docs

Google Docs is a word processor that enables users to create and edit content online.

This free tool automatically saves changes and enables users to share documents online.

With an Internet connection, Google Docs may be accessed from any location.

Get Google Docs: https://docs.google.com/

Google Chrome

Developed by Google, Chrome is a secure web browser that gets updated automatically.

It’s available for desktop and mobile users.

Google Chrome was designed for greater web browsing experiences.

Get Google Chrome: https://www.google.com/chrome/

Google Business Profile

Showcase your business on the world’s largest search engine.

With a Google Business Profile, you can build your brand and get discovered faster.

You can add photos, your logo, products, services, promotions and your contact information for customers who want to find your location, phone number or your website. 

Get Google Business Profile: https://www.google.com/business/

Google Search Console

Google offers this free service to help you understand your website’s appearance within its search results.

You can review, troubleshoot and receive tips to fix items that impact your website rankings. 

Get Google Search Console: https://search.google.com/search-console/about

Use Free Google Tools for Your Business

If you have used some of the above-mentioned tools from Google, you’re probably aware of the performance, maintenance and security features that Google provides.

Mobile Copywriter uses and recommends all of the 7 free Google tools for business that are shared in this article.

We’ve used most of these free Google tools to save money on operating expenses for the past 11 years.

Based in York, PA, Mobile Copywriter offers professional marketing services online.

Contact us today about building your brand, getting found online faster and getting more customers.

B2B Copywriting Secrets for Digital Marketing Success

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Digital Marketing Success

Marketing success is achievable with B2B copywriting tips.

Without overcomplicating the process, smart business owners will win.

Using some basic digital marketing principles can 10x your sales revenue.

Let’s get right into it…

You’ll need to:

  • Reach key decision makers
  • Use engaging content to attract your ideal customers
  • Answer questions for the most stubborn pain points
  • Provide a useful lead magnet
  • Follow up promptly
  • Create an onboarding system
  • Deliver impeccable goods and services
  • Maintain a consistent connection with customers

While, you’ve probably applied some of these online marketing strategies 

before, the secret for B2B sales success is to frequently use all of the 

above items to maximize your conversion ratio and to decrease your 

customer acquisition costs (CAC).

Build Brand Awareness via Sales Copy and Content Marketing  

Sure, your logo and corporate images are used for recognition and to help 

customers identify your company.

Brand awareness places a stamp on your business that customers should 

notice, such as your company’s mission and values. 

But beyond the visuals, sales copy and digital marketing provide 

opportunities to speak directly with your audience. 

Whether, you’re using short-form copy or long-form content to engage with 

prospective customers, the right words can improve your digital marketing 

success.

Work More Efficiently via B2B Automation  

Your tech stack may be used to improve your workflow.

Tools for appointment setting, email marketing and managing a customer’s 

profile can greatly enhance your productivity. 

With B2B automation, your sales team can seamlessly operate and save 

time on a variety of repetitive tasks.

Bridge the Gap Between Content and Sales

According to the Content Marketing Institute, “59% of marketers say 

creating content that appeals to different stages of the buyer’s journey is a 

challenge.”

Therefore, sales and marketing should collaborate to create amazing 

content for use throughout the buyer’s journey.

Optimal writing for your B2B audience and call to action copy will help you

generate more leads.

Ultimately, you’ll close more sales and earn more money.

Contact Mobile Copywriter today about growth-oriented marketing strategies.

Landing Page Captures Millions of Leads 

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Landing Page - Marketing Strategies

Updated 5/14/2024

Landing page copywriters will help you get new customers for your business.

While some business owners have a few targets that’ll determine their success level, there’re others who are dreaming big, and seek exponential sales growth.

Copywriting for landing pages requires specialized skills.

A landing page copywriter from Mobile Copywriter will deliver priceless benefits for your small business.

What is a Landing Page?

A landing page is a single page that’s used for a specific marketing purpose.

Used among large and small businesses, a landing page is created to invoke action.   

Unlike a web page, where visitors can find a ton of details about a company’s products or services, a landing page features less information.

As premium digital marketing assets created by a copywriter, landing pages with call to action content can ignite a company’s online sales and a variety of marketing goals.  

The best landing pages for lead generation are designed to capture a person’s contact information.

Additionally, landing pages are used for guiding readers to subscribe to a newsletter, receive email messages or to opt-in for a promotional offer.

Therefore, basic details are displayed for items that a reader has shown an interest in.

We found that this definition further explains landing pages.

Hire A Copywriter For Landing Pages

Why Should a Copywriter Create a Landing Page?

Powerful marketing tools can create unlimited possibilities for a company’s online sales.

With a professionally designed landing page, a small business can project the appearance of a larger company.

Since a single page is promoted, viewers are largely unable to tell if the offer stems from a large or a small business — unless the domain name for the landing page is an extension of the main website or a recognized brand.

Cleverly crafted landing pages feature emotional triggers for an immediate call to action that usually occurs before a user begins to research the company.

Whether a link from an advertisement or content marketing materials were used to direct the reader toward a landing page, you can quickly generate targeted traffic, more leads and sales online.

How Online Marketing Generates Leads Quickly?

Having a landing page is one of the best marketing tools for local business owners.

Copywriters are hired to write compelling content that encourages viewers to take action.

When a customer’s contact information is provided via a contact form, business owners can quickly email helpful content or promotional details.

This is an excellent way to reduce a company’s customer acquisition costs, build brand awareness and to increase online sales.

Work with experienced copywriters who will help you reach your sales and marketing goals.

We use online marketing strategies that’ll propel your website sales much higher.

Let’s get more website traffic for your business and more leads for your sales team.

Inquire today about hiring a landing page copywriter who could help you generate millions of free inbound leads.

Will Landing Page Copywriters Get You More Customers?

The greatest offer is invaluable if it’s only seen by a few people.

You need attention-grabbing copy that’ll entice your audience to lean into your offer.

With great copy via a landing page copywriter, you will have more opportunities to maximize your online sales.

So, it’s up to you to take action, first.

Contact us about creative call-to-action copy that increases your online sales today.

Based in York, PA, Mobile Copywriter has helped small business owners throughout the USA with digital marketing strategies for more than 11 years.

Within a few weeks, your business could be generating inbound leads from organic content or via paid ads.

Contact Mobile Copywriter for more leads and sales online.

Mobile Copywriter Blog Writing Services for Small Business 

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Mobile Copywriter Blog Writing Services

Blog writing services provide marketing support for small business owners.

Local companies use weekly blog posts to reach more customers.

Small businesses hire Mobile Copywriter for blog writing services that attract high-quality sales leads.

Hiring a Freelance Writer or Mobile Copywriter for Blogging Services?

Your goals will determine whether you should work with a freelancer or a copywriter.

For generic content or researched information that describes your products and services, a freelance writer may provide just what you need.

However, if you want your blog to generate hundreds of leads and recurring online sales, Mobile Copywriter will craft valuable content that encourages readers to contact you. 

Want more sales?

Reach out to Mobile Copywriter about blog writing services today!

Will Mobile Copywriter Post Blogs on my Website?

Absolutely!

Some small business owners prefer to post their own content after Mobile Copywriter has written an engaging blog post that’ll compel readers to sign up for a newsletter or to make an immediate purchase.

Although, we’ll post your blog on your website with proper case form, HTML subheadings and internal website links – for free.

Saving you time and money!

How Can You Expand Your Reach With Quality Marketing Services?

Beyond just having search engine optimized blog posts on your website, our marketing services will help you share your content online.

Combining digital marketing strategies, such as email marketing, article marketing, social media marketing and press releases, we offer services to expand your brand and your earnings, too.

What are you waiting for?

Millions of new blogs are created each day.

You can stay ahead of the crowd and in constant contact with your audience.

This keeps your business top of mind when a reader is ready to make a purchase.

With a great conversion rate, your profits will exceed your costs.

So, what were you waiting for?

Contact Mobile Copywriter today about digital marketing services that helps you get more customers.

Copywriter Email Marketing Tips for Higher Open Rates

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Email Marketing Tips

An offer that doesn’t get much attention will hurt your email open rates and your conversion rates.

Whether, you operate a brick and mortar location or an online business, a successful email marketing campaign can improve your sales revenue.

As the Senior Copywriter for Mobile Copywriter, I am often asked about copywriter email marketing tips that’ll command higher email open rates.

Follow along and use the tips below to get more clicks from your email subscribers.

Write a Powerful Subject Line

While you’re probably already writing creative email subject lines, if you’re not getting enough clicks from folks on your email list, there’s room for improvement.

For starters!

Think like a copywriter!!!

Every company needs copy and great content to get customers to take timely actions.

Whether you use amazing word play or promotional pricing to sell more products and services, your offer must be read to get more sales from email marketing.

Here’re some characteristics of a powerful subject line:

  • Contains less than 7 words
  • Highlights reader’s pain points
  • Invokes curiosity
  • Time sensitive
  • Features a call-to-action

  1. Contains less than 7 words: Save the meat and potatoes for the article without sharing all of the details in the subject line.
  2. Highlight’s reader’s pain points: When skimming email messages, a reader will notice topics that are top of mind.
  3. Invokes curiosity: An email message that reads, “Open me for the secret to your problem” will raise a few eyebrows and nudge readers to view the details.
  4. Time sensitive: A specific time frame or a countdown timer pressures readers to decide quickly – before it’s too late.
  5.  Features a call-to-action: An invitation, suggestion or instruction to proceed can subtly guide a reader to take the next step toward your offer.

Email Marketing Ideas for Better Open Rates

You might have tried hundreds of methods toward obtaining better email open rates.

Although, you can use a variety of email marketing ideas to get more views, reader engagement and sales conversions.

Asking a question within the email subject line can increase your email open rates.

Mentioning the reader’s name is powerful, too. For instance, if the subject line reads:

“David this free offer expires in 24 hours,” there’s a greater probability that more readers will open the email message versus subject lines without the recipient’s name.

This email message seems more important because you took the time to personalize the email subject line.

You can use email marketing ideas that lean into a reader’s pain points.

For instance, you can write an email subject line that reflects something similar to this:

Best solutions for “Pain Point”

Using hot email marketing ideas can rapidly improve your email open rates.

Share Copywriter Email Marketing Tips  

Your friends will thank you in advance for email marketing tips that work.

Proven email marketing strategies save business owners valuable time and money.

Mobile Copywriter recently helped a client achieve a 42% email open rate, which more than doubled the result of most email marketing agencies.

Need an effective email marketing campaign that delivers more leads and more sales, you can reach out to us today via the blue contact button below.

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Get More Leads and Sales With Online Marketing 

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Marketing For More Business Leads And Sales

Updated 2/27/2024

Easy ways to make money online sounds good, but it’ll take some work to get there.

Today, your business is trying to grab attention from your competitors with similar goals – to get to the customer first!

Mobile Copywriter shares how you can get more leads and sales with online marketing.

Why do You Need Online Marketing for Leads and Sales?

Customers won’t make a purchase from companies they can’t see online or that they’re unfamiliar with.

While visibility is extremely important, it takes trust to close sales online.

For instance, if visibility alone closed sales online, Facebook ads and Google ads would be all that your business needs to get leads and sales online.

However, your online ads may have received many clicks from prospects who didn’t buy your product or services.

You need online marketing to move the prospect toward your landing page or your sales offer.

Ultimately, online marketing is an affordable way to get fresh leads and repeat sales.

You’re Getting Website Traffic – Now What?

Now, you need content that engages the prospect to learn more, request additional information or to make an online purchase.

Within seconds of visiting your website, a prospective buyer is looking for details that led her to you.

At this point, your website becomes an electronic showroom.

Visitors must feel comfortable with the copy and messaging that your site provides – since you’re unable to say anything online, unless of course, you’ve enabled a chat messaging service.

It’s showtime!

Provide Value That’s Relevant to Your Title, Keywords and Tags 

Something important guided each visitor to your website.

You must thoroughly cover the topic to build authority and trust with people who visit your website.

If your article or web page asks a question, it’s vital that you provide a solid answer that enables the prospect to feel confident about you and your products or services.

Going above and beyond the basic details to provide an abundance of value for your website visitors can lead to more traffic, referrals and sales.

Easy Online Marketing Strategies to Increase Your Sales Revenue   

Start by creating content that’s not too witty or offensive to share online.

Use social media marketing to attract and network with likeminded folks.

Consistently publish blog articles to keep your followers updated with helpful information.

Ask your website visitors to subscribe to your website or channel.

Stay connected with your subscribers via email messaging.

Mobile Copywriter will help you build brand awareness and authority to quickly increase your sales leads online.

Get More Leads and Sales Online With Experienced Copywriters

You’re wasting time and money if you keep switching to the next hot thing every few months.

While, we could knock it out of the park on our very 1st sales page, your focus on the long game will pay off in spades, bitcoin or whatever you most desire.

As experienced copywriters, we will create content that engages your followers to take action.

Our brand-building content will generate leads and sales for your team.

As your team connects with targeted prospects, additional leads and sales conversions will increase your revenue.

Do you want more leads and sales to pad your bank account?

Request details about getting more leads and sales online for your business.  

Contact Mobile Copywriter, today!

23 Free Digital Marketing Tools for Content Creators

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Free Digital marketing Tools

Digital marketing services provide creative support for local, national and global businesses. With an experienced creative team, a company can improve its brand awareness and generate more sales online. Mobile Copywriter shares 23 free digital marketing tools for content creators in the U.S.

Free Digital Marketing Tools

Freelancers and corporate marketing departments use a variety of digital marketing tools to design unique images, videos and copy.

Content creators use the power of digital marketing technology to educate, entertain and inspire people online.

Check out 23 of the best digital marketing tools shown below.

  • Canva
  • Hubspot
  • Buffer
  • Google Trends
  • UberSuggest
  • BuzzSumo  
  • Google Keyword Planner
  • Hemingway
  • Sumo
  • WordPress
  • SendGrid
  • Grammarly
  • Link Explorer (MOZ)
  • Google My Business
  • Zoho CRM
  • Mailchimp
  • Screaming Frog SEO Spider
  • Google Docs
  • Trello
  • HotJar
  • Typeform
  • Google Search console
  • Medium

Create Content With Free Digital Marketing Tools

Small business owners and companies that need low-cost resources to build engagement with audiences online can use digital marketing tools for content creators.

The free versions mentioned above provide an economical way to market a business online.

However, most of the digital marketing tools offer premium features for a monthly fee.

Copywriters who create content for article writing services, blog posts, newsletters and for web pages will be able to design basic and advanced images.

For outreach, digital marketers can use free tools for email marketing and social media to build engagement with subscribers.

Google offers a variety of free tools that web developers or content creators can use to gain more website traffic and visibility online.

As a creative agency, Mobile Copywriter uses many of the digital marketing tools shown above.

Let us know about other high-quality digital marketing tools for content marketing professionals.

Reach out today to hire copywriters or to work with amazing content creators.

Contact Mobile Copywriter for more information. 

Real Estate Marketing Tips for Local Sales Agents Post #500

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Real Estate Marketing Tips

Real estate agents provide valuable services for local home buyers and motivated property sellers. Knowing how to market real estate services online can lead to more closed sales. Top real estate marketing tips via Mobile Copywriter will empower sales agents to build a larger customer base.

Increase Brand Awareness With Real Estate Marketing

As a real estate professional, you understand the importance of working with a reputable brokerage.

However, the level of support that real estate agents receive will vary among firms.

You can stand out above the crowd with a more recognizable brand.

Personalize Your Real Estate Website 

Prospective clients will seek assistance, after reviewing several websites within your local area.

A stellar real estate “About Us” page is a great place to highlight your talents, experiences and why local home buyers and home sellers should hire your firm.

Working with copywriters who provide the best real estate marketing tips can help you develop a personalized website that attracts clients on autopilot.

Use High-Quality Images 

When eye-catching photos cause prospective home buyers to perform a double take, it improves the likelihood that additional time will be spent on your website.

High-quality real estate photos and professional videos should be shown for unique interior features and to showcase the bright spots for properties that you are marketing online.     

Additionally, crystal clear images for your website, blog pages and newsletters are also recommended.

Network With Local Service Providers

As a local real estate agent, you can connect with other business professionals who offer services to homeowners. 

For instance, you can network with insurance agents, home remodeling companies, cable television reps, pest control companies, home security reps, appraisers, title company reps and other sales professionals.

Working within a group of professionals who do not compete against you is one of the best real estate marketing tips for generating reciprocal leads. 

Meet Home Buyers at Community-Based Events

Neighborhood events provide a relaxed way to casually meet and greet people in your area. 

Whether you attend a school board meeting or a local wine-tasting event, you may discover opportunities to share your business cards and knowledge of the area with prospective home buyers.

Community-based events that you attend may result in more leads and sales for your business.

Apply Real Estate Marketing Tips in Your Business 

If you are just starting your real estate career or you have many years of experience, a social media presence is recommended.

A social media profile offers a powerful way for you to share information and to connect with your audience.

When the real estate marketing tips above are applied, you can effortlessly build your sales business.

Contact Mobile Copywriter about content marketing services and promotional support.

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15 Ways for Entrepreneurs to Survive a Recession

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Survive A Recession

Failing economic conditions could eventually result in a recession. While good times may be enjoyed for many years, it’s wise to prepare for a reversal of fortunes. Mobile Copywriter shares tips for entrepreneurs to survive a recession.

What is a Recession?   

While there are several interpretations of what a recession means, it usually points toward economic turbulence.

Recession definition – According to Bankrate.com, “a recession is a significant, widespread decline in economic activity lasting more than a few months.”

Economists generally refer to a recession as a decline in the gross domestic product (GDP) for two consecutive quarters.

By definition, a recession indicates that certain industries will face challenging times for six months or more.

Entrepreneurs can use some of the ideas below to survive a recession.

  1. Create a budget that eliminates wasteful spending.
  2. Generate more sales before the recession devastates the economy.
  3. Build emergency funds for rainy days ahead.
  4. Pursue sales from businesses that thrive during a recession.
  5. Use low-cost marketing methods.
  6. Ask for more referrals from satisfied customers.
  7. Seek reciprocal business opportunities from other entrepreneurs.
  8. Embrace social media networks to develop more contacts.
  9. Work later hours or offer weekend support for customers.
  10. Secure funding before it’s needed.
  11. Refrain from acquiring additional debt.
  12. Negotiate for more favorable terms with existing vendors.
  13. Study nearby competitors to offer better deals.
  14. Keep existing customers happy.
  15. Hire a copywriter for call to action content.

Survive a Recession

Surviving a recession may require an entrepreneur to quickly pivot away from a documented business plan.

However, no business or industry should be deemed as recession proof.

Maintaining adequate funding for a company’s cash flow will be instrumental to surviving a recession.

Replacing expensive advertising costs with call-to-action copywriting can generate targeted Internet leads for an entrepreneur who is driven to succeed. 

Contact Mobile Copywriter today to get found online by customers who are searching for specific products and services.

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