Business

Discover SEO Tips to Successfully Increase Website Traffic – Post #455

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Increase Website Traffic

Learning to increase website visibility is a valuable skill.

However, entrepreneurs are generally stretched too thin to put in additional hours toward mastering the craft.

SEO tips from Mobile Copywriter provide immediate benefits to help influence a website’s traffic.

What are the Benefits of Search Engine Optimization?

Essentially, SEO provides a compass for Google and for Bing to find content within a website that a user is seeking to discover.

Website owners who understand the power of this concept will have opportunities to take immediate actions — before the competition does.

Ranking number one on Google has benefits.

First, when millions of online users are able to see a website at the top of the search results for certain keywords, brand recognition for the website or company substantially improves.

Second, a website that is ranked number one by Google will typically receive more traffic than the other search results shown on the page.

Third, more traffic usually leads to more revenue.

A business that is dedicated to providing value for its customers should strive to get found online by nearby customers.

Therefore, a vibrant local SEO strategy will help a company get the word out to prospective buyers within the marketplace.

Increase Website SEO

While improving SEO is much easier said than done, small business owners can discover SEO tips that eliminate a lot of wasteful actions.

However, with some subtle adjustments and a lot of relative content, it is possible to generate greater levels of visibility online and more website traffic.

Shown below are several SEO tips to help increase visibility for a new website or for an aged website.

SEO Tips

SEO Tip #1. Use original content — exclusively.

SEO Tip #2. Exclude information that is not relative to the title of the page.

SEO Tip #3. Link to internal web pages with similar content.

SEO Tip #4. Create a keyword density of 2 percent or less.

SEO Tip #5. Insert images and videos to improve the user experience for website visitors.

SEO

Hundreds of SEO tips are used by experts to increase website traffic.

However, with a focus on quality website content, a small business can experience a huge lift in the search engine rankings.

Mobile Copywriter helps business owners with affordable Internet marketing solutions that generate free leads and increases online sales.

Contact us today about implementing content marketing strategies to get found online.

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Copywriter Uses SEO to Generate Qualified Leads Online – Post #454

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SEO

 

 

Search engine optimization is the best way to obtain qualified leads online. When everything within a marketer’s tool belt seems to stall, a competitive business owner might begin to experiment with various promotions and strategies to increase online sales. Although, a small business rarely has an unlimited budget to waste money on paid advertising campaigns. Mobile Copywriter helps local business owners achieve a higher return on investment with affordable SEO copywriting services.

What is Search Engine Optimization?

SEO Chart

 

 

SEO logically streamlines web page content for search engines to quickly find relative information for a user’s online query.

For instance, imagine going to a local grocery store to find pet food. However, the retailer did not post a shopping directory or numbered aisles that contained a summary of featured items.

On an initial visit, this could be a very daunting and time-consuming experience. Although, asking for help from an employee within the store could provide a faster solution.

Next, imagine if canned pet foods are located on the same shelf as canned vegetables. A bad user experience would exist for first time visitors.

Interestingly, getting a website found online is far more complex than the aforementioned scenario.

 

Why?

 

Well, most items are labeled in a grocery store, and help should be available to find items that are in stock.

A website that is not properly optimized will be harder for online shoppers to find than a specific item within a grocery store.

Novice and advanced website designers routinely omit items that are necessary for a small business website to get found on Google.

Shown below are some of the items that a properly search engine optimized web page will include:

  • An amazing headline
  • Headings
  • Subheadings
  • Authoritative content
  • Keywords
  • Phrases
  • Title tags
  • Meta tags
  • Meta description
  • Page speed
  • Page breaks
  • Images
  • Image description
  • Image links
  • Internal links
  • External links
  • Sufficient word count
  • Proper punctuation
  • Exceptional grammar
  • Relevant content

According to the U.S. Small Business Administration, SEO services can increase a website’s visibility online.

 

Why Hire a Copywriter for SEO Versus a Content Writer?

 

Get Found Online SEO

The decision to hire a content writer or a copywriter largely depends on a company’s use for creative materials. So, what should a small business owner consider before hiring an experienced content writer or a professional copywriter.

Generally, a content writer provides informational web page content, eBooks, newsletters and blog posts at affordable rates.

A copywriter will use a series of compelling words to reach a reader’s pain points and encourage him to follow certain call-to-actions.

Copywriting should be earmarked toward sales-oriented marketing strategies.

Therefore, copywriters are recommended for the vast majority of business owners who are trying to figure out how to generate qualified leads online.

Copywriters who specialize in search engine optimization are capable of providing more value to small business owners than generalists who are not focused on producing content marketing collateral to increase inbound leads and online sales.

How Long Does it Take to Generate Qualified Leads With SEO Content?

 

When a small business owner or a marketing manager wants to calculate the ROI for a specific promotional strategy, it is wise to inquire about the expectations for qualified leads.

Many online marketers will promise a certain number of leads per day, make ridiculous claims or guarantee first page Google and YouTube rankings within hours.

The truth is, it is difficult to provide any credible answer without testing and experimentation. Sure, past performances and results from similar industries may be useful, however, every website is unique.

Lead generation will depend on a variety of factors, such as a website’s visibility in the search engines, content quality, content frequency and the marketing strategies that are implemented.

Mobile Copywriter uses the top SEO copywriting strategies to help small business owners increase website traffic and online sales. Use the button below to get more details about affordable ways to connect with targeted prospects via the Internet.

 

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5 Content Writing Ideas to Immediately Grow Your Small Business – Post #453

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Content Writing Ideas

1/27/2024

Entrepreneurs frequently dream about the quickest ways to increase online sales.

Want to know why?

Well, sales growth for a small business is proportionately tied to more revenue.

And, more revenue equals more money!

According to the Small Business Administration, funding is important for your small business.

However, your business can experience massive growth with a stronger connection to people who need your products and services.

Using your website, social media and various digital marketing strategies, your business can generate an unlimited amount of local Internet leads.

Mobile Copywriter shares proven content writing ideas to help you rapidly grow your small business.

Get Found Online With Content Writing Ideas

For several decades, copywriters have used long-form content to tell a story that resonates with readers, touches certain pain points and guides readers toward a call-to-action.

Advertising agencies typically hired copywriters to create content for sales letters, brochures, billboard messages and for a variety of printed advertisements.

These days, consumers spend an enormous amount of time online.

Visibility on desktop computers and mobile devices is a must for entrepreneurs who are serious about growing a small business.

On any type of device, content writing provides the best way for a small business to get found online.

Since Google chronologically ranks website content according to quality, it is wise to only add authoritative information to a company’s blog or website.

 

Content Writing SEO Chart

Content Writing for Search Engine Optimization

In a nutshell, search engine optimization aims to publish content in a manner that complies with Google’s best practices.

Webmasters and copywriters who focus on search engine optimization can increase the opportunity for a small business website to get found on the Internet.

Therefore, content writing that stands head-and-shoulders above the rest will ultimately rank on the first page of Google.

Small business owners who are well versed in SEO and content writing should take a few hours each week to create materials that website visitors will enjoy reading.

If a busy schedule prevents a small business owner from generating fresh website content, a professional SEO writer is highly recommended for the task.

Similar to buying cheaply made products or tools, growth-oriented business owners should avoid hiring cheap content writing services for search engine optimization.

Although, working with an experienced SEO professional could result in more local Internet leads for small business owners.

 

Write Weekly Blog Posts

Writing high volumes of authoritative content provides plenty of information for readers to absorb.

Posting insightful content each week can build engagement with readers who return to a small business website to get valuable tips.

On an annual basis, weekly blog posts can add 52 fresh pieces of content for a growing website. Stay ahead of the competition with frequent content contributions.

Entrepreneurs who are short on time or ideas can hire content writing experts to craft high-quality blog posts.

 

Content Writing High Quality

Create Original Website Content

Some business owners who want to immediately grow online sales for a service-based company will hire cheap article writing services or article spinners to create low-cost content.

However, original website content is needed to command search engine attention from Google, Yahoo and Bing.

While the cost for cheap article writing might be associated with fiscal responsibility, wise business owners will remember that Google issues penalties for attempts to artificially obtain an edge within its search engine results pages.

Write Helpful Social Media Content

While you have the ability to reach thousands of like-minded individuals for free, use the opportunity to provide your followers with valuable content.

Instead of spamming your audience with promotions to get more followers or to sell branded t-shirts, it is wise to offer helpful tips that could solve a variety of problems.

Connect with Mobile Copywriter to order content writing services that will keep readers returning to your website for valuable information and to improve your website rankings online.

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Inbound Mortgage Leads – Mortgage Marketing – Post #450

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Mortgage Leads

2/10/2024

Inbound mortgage leads are generated without paying for purchase or refinance leads.

Although, the costs for mortgage marketing has remained expensive for companies that are not using content marketing strategies to obtain free leads.

Mobile Copywriter helps brokers and lenders obtain low-cost mortgage leads.

Why do Inbound Mortgage Leads Provide Higher Closing Ratios?

Consumers who want to buy a home or borrow money will perform an online search for local mortgage companies.

Interestingly, mortgage marketing professionals know how to capture the attention of a consumer who wants to get specific types of search results from Google.

Because of the instantaneous results that’re provided for information that a consumer is searching to find, inbound mortgage leads will naturally generate a higher conversion ratio than direct mail or display ads.

When outbound promotions are conducted to gain brand awareness or to obtain responses from prospective buyers, marketing professionals have historically desired to make a connection with roughly one percent of the viewers.

Let that sink in for a moment!

When better options exist, it’s unwise to rely on a marketing strategy that 99 percent of the potential viewers will ignore.

Generating inbound mortgage leads from home buyers who need financing is the best way for a loan officer to maintain a full pipeline of borrowers to assist.

Real Time Mortgage Leads

Internet marketing agencies may be hired to generate live transfer leads.

Mortgage companies will receive live transfer leads in real time.

While live transfer leads are generally going to consist of exclusive mortgage leads, the cost to receive leads in real time is quite expensive for mortgage companies with a limited marketing budget.

Getting real time mortgage leads will often cost more than $100 per call.

However, some brokers and lenders are willing to pay more money upfront to receive an instant connection with a prospective borrower.

Inbound mortgage leads are generated for far less money than live transfer calls.

Brokers and lenders that are able to get low-cost mortgage leads are likely to realize a higher return on investment.

Use Web Content That is Optimized for Marketing a Mortgage Website

So, what’s the best way to get affordable mortgage leads?

Typically, an improvement in on-page search engine optimization will increase website traffic for local mortgage companies.

Hiring an SEO mortgage website specialist could result in a better organic search engine ranking.

Many mortgage websites are not properly optimized to rank on the first page of Google.

Generally, mortgage companies are spending money via Google Adwords to generate home buyer and refinance leads or creating high-quality content to rank on the first page of Google and other search engines.   

With a higher organic search engine ranking, mortgage professionals will have more opportunities to obtain inbound mortgage leads.

Targeted mortgage marketing strategies enable brokers and lenders to receive leads from borrowers who are seeking to buy a home, refinance or to get a reverse mortgage.

Hire Mortgage Content Writers

Mobile Copywriter is the premier SEO mortgage website content creation and marketing company for local brokers and lenders.

Make the decision today to hire mortgage content writers for blog content, press releases, web page content, mortgage website updates and for other article writing services.

Your competition will get leads that you’re missing out on.

Get a larger slice of your local market with a strategy to generate inbound mortgage leads.

Use the blue button below to contact us today about strategies to get found online via consumers who are looking to get approved a home loan.

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5 Clever Ways to Increase Online Sales – Post #449

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Increase Online Sales

Updated 8/13/2023

Website marketing strategies for small business owners are often met with various levels of success.

However, entrepreneurs who are using proven methods to increase website traffic will have the best opportunities to get local Internet leads.

Mobile Copywriter uses a reliable content creation process to help its clients increase online sales.

1) Create an Awesome About Page

Before making an online purchase from an unknown enterprise, a consumer is likely to review website information that provides some background details about the company.

Taking the time to create an “About” page could enable website visitors to gain greater levels of insight toward a company’s industry experience, accolades, knowledge, values and its mission.

Since consumers prefer to buy from trusted companies, it’s a wise idea to write an awesome “About” page that helps to build brand awareness and to increase online sales for a local business.

2) Use a Conversational Tone to Engage With Website Visitors

Compelling content that provides valuable information for website visitors may lead to higher levels of user engagement and substantially increase online sales.

So, rather than using terms that a reader will need to research to understand, content creators are advised to employ a conversational tone.

In some industries, it is rather easy to explain and to share information.

For instance, many writers in the fashion industry, sports or the entertainment industry have very few reasons to use overly technical terms to impress website visitors, blog readers or social media followers.

Generally, a basic overview of certain topics can keep website visitors engaged online.    

However, in other industries, many readers are confused by content that appears on websites for certain services, such as personal finance (mortgage loans, insurance, investments, auto financing, taxes, banking) law, education, health, dentistry and a variety of home contractors (plumbers, HVAC, professional cleaners, electricians).

Simplifying website content into information that is easy to consume is the best way to increase engagement with online shoppers.

We help local business owners dispense healthy chunks of content that website visitors enjoy. It’s the best way to ensure that website visitors are eager to return to review and to share valuable content.

3) Add Call-to-Action Copy to Increase Online Sales

On a sales floor, it is common knowledge that asking for the sale increases the probability of closing the deal.

Online, it is more important to ask for the sale. Because, in-person sales are largely closed on the buyer’s emotional state.

When shopping online, buyers typically visit several websites to gather information about a specific product or a service.  

Solving a problem or providing information that helps website visitors is the fastest way to increase online sales. 

Call-to-action copy subtly guides website visitors toward a phone number, a contact form, a lead magnet or another item to obtain an immediate response.

Content writing that simply adds a “buy now” button to solicit a purchase will rarely work.

However, when compelling forms of content align with information that users are searching for online, business owners will realize increased engagement with website visitors.

 

4) Post Consistent Types of Content Toward a Targeted Audience

Companies that operate within a particular niche are encouraged to post content that relates to specific products or services.

Deviating away from the types of content that attracted readers to a website can lead to lower levels of trust and poor user experiences.  

When a user performs a Google search with specific keywords or a phrase, it’s imperative to ensure the information that a user is seeking is present on the specific results page where the user is directed.

Keep in mind, the majority of all web pages that don’t contain keywords or search phrases will not appear within favorable search engine rankings, anyway.   

Search engine optimization experts refer to a term that is known as Latent Semantic Indexing or LSI.

The process is a mathematical analysis of similar terms that relate to the main keywords on a website.

The targeted audience for a mortgage broker might occasionally search for the term “private money” versus “mortgage lender” “home loans” or local mortgage broker.”

Entrepreneurs who consistently add valuable content that readers are searching for can expect to build an audience that regularly consumes and shares specific information. 

Additionally, the enhanced engagement should help increase online sales for small and mid-sized businesses.

5) Refresh Stale Web Pages With Search Engine Optimized Content for Mobile Users

It is important to create content that is easy to scan for users who are constantly on the go.

Mobile marketing in 2023 requires companies to provide concise details for users who want a quick overview of specific products and services.

Therefore, the creation of blog posts and web page content with more than 2,000 words is likely to become a practice from the past for marketers who aim to increase online sales via mobile users. 

Marketers and small business owners should know that Google largely frowns on websites that display stale, duplicated, irrelevant and thin forms of content.

Conversely, the search engine giant periodically rewards websites (via higher search positions) that are frequently adding high-quality content for web-based users to discover.

Aside from paid advertising, content that is search engine optimized is the easiest to find online. It is important to remember that mobile users have surpassed the amount of daily desktop users.

Therefore, it pays for nearly every type of business to get found online via mobile search engine results.

Among the best ways to get found in mobile search is to hire an experienced content writer or an SEO copywriter who knows how to increase website traffic for local businesses.

Mobile Copywriter helps local business owners obtain more Internet leads from website visitors who are searching online for specific products and services.

The bulk of our clients are mortgage, insurance and legal professionals.

However, we also help a variety of contractors, entertainers and small business owners who want to build stronger relationships with local prospects.

Connect with Mobile Copywriter today for small business marketing success. 

Use the “Get Info” button below to contact us now for search engine optimized content that motivates website visitors to make an online purchase.

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Hire Website Content Writers to Generate Mortgage Leads

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Writing Articles

Internet advertising and digital marketing strategies are helping lending professionals earn more money online. Although, companies with extensive promotional budgets are crushing many local mortgage brokers and mid-sized lending firms.

Mobile Copywriter levels the playing field with the creation of professional website content to generate mortgage leads. Now, there is no reason to repeatedly lose business to larger competitors with deeper pockets.

Why Hire Content Writers for Lead Generation?

In the years ahead, mortgage companies that maintain frequent engagements with prospective borrowers will consistently close more business. So, why should local brokers and lenders hire professional content writers? Similar to the reasons that a first time home buyer should seek representation from a licensed real estate expert versus pursuing for-sale-by-owner properties, a lending expert should want to hire the best copywriters to create content for mortgage lead generation.

Sure, it’s fairly second nature for lending professionals to interpret rate sheets and investor guidelines, however, it takes a different skill set to craft topics about financial content that will retain the attention of website visitors.

Having just a few precious seconds to engage with readers who are searching for a loan to buy or to refinance a home, mortgage lenders can outsource their article writing services to professional copywriters who can eloquently guide readers toward a call-to-action. Besides, hiring content writers or a professional copywriter will save lending specialists a ton of time.

Hire Copywriters to Generate Mortgage Leads With SEO Content

Search engine optimized website content increases the probability that a local mortgage company might get found online. Since many of the results that appear on Google’s first page are already search engine optimized, it is wise to hire the best SEO copywriters to create website content and to craft informative blog posts.    

Who does not not want to rank at the top of Google’s search engine results page? Companies are scrambling to maintain their search engine rankings that generate hundreds of free mortgage Internet leads. We specialize in creating professional mortgage content that increases visibility online for local brokers and lenders who are aiming to rank on the first page of Google, Yahoo and Bing.

Cost for SEO Copywriting Services

SEO content for mortgage companies is very cost effective. Our annual costs to create search engine optimized website copy is typically recouped with just one or two closed loans. When compared to the costs for pay-per-click leads, search engine marketing, online advertising and direct mail campaigns, hiring SEO copywriting experts is a much better value.

In addition to gaining top search engine rankings for small businesses, a stronger level of engagement is achieved when website visitors are sticking around to consume more content. The amount of time that the average reader spends on a website is a factor that Google uses toward its ranking factors. For instance, a website where visitors are typically hitting the back button or clicking away within eight seconds will not fare well in Google’s search engine ranking. While a website that maintains a reader’s attention for 30 seconds to several minutes or more will usually gain higher page ranks than inferior sites.

While no one outside of the Silicon Valley headquarters knows the precise reason that Google will improve or demote a website’s ranking, it is reasonable to expect that the search engine giant will prominently display results that provide informative and enjoyable content for other users. Therefore, beyond the relatively low cost for SEO copywriting, it is very wise to hire the best SEO copywriters for mortgage professionals.           

Sales managers and company executives should know that a mortgage website that does not appear on Google’s first page of local search results for valuable keywords and long-tail keyword phrases are losing business to nearby competitors. While there is usually enough business for most mortgage companies to find a way to survive, when a prospective borrower clicks onto a lender’s website that shows up on the first page of Google, opportunities are lost for brokers and lenders with website rankings that appear beyond page one of the world’s most popular search engine.

In most areas of United States, thousands of local searches are performed everyday for mortgage related terms. Companies that excel at mortgage marketing will be poised to connect with more website users who are searching for a home loan.    

Order Content Writing Services for Mortgage Lead Generation

A healthy supply of mortgage leads can result in more closed loans. Loan officers who are consistently closing deals will be happier about showing up for work. When a lending team is fired up about reaching certain monthly goals, a mortgage company might realize stronger profits.

Our system is designed to generate fresh mortgage internet leads via organic marketing strategies versus live transfer leads or other costly mortgage lead acquisition methods.

Companies that are driven to engage in mortgage marketing that achieves more brand awareness and online inquiries will be able to close more loans. Deciding to order content writing services for mortgage lead generation is the first step toward success.

Next, it is wise to set a monthly mortgage marketing budget that encompasses original content creation, search engine optimization and social media promotion.  

Mortgage companies with a robust marketing strategy can obtain a health amount of local Internet leads. Hiring cheap article writing services to create website content rarely produces top search engine rankings. When low-quality content writers fail to produce engaging content that results in more online leads, mortgage marketing managers will usually opt for pay-per-click ads that appear at the top of the search engines.

Hiring affordable SEO Copywriters to create persuasive content that compels readers to inquire about financing to buy or to refinance a home is a cost-effective way to grow a local mortgage company.

We use search-engine friendly methods to help mortgage websites and small businesses get found online. When a prospective client is performing a web-based search to find a mortgage loan, competitive brokers and lenders will want to receive the call.

Contact Mobile Copywriter to generate purchase money leads with search engine optimized content that sells.

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Lead Generation Ideas for Financial Companies – Post #447

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Lead Generation Ideas

Updated 6-9-2019

Financial firms provide valuable services that are needed in local communities. Whether your company lends money to consumers or helps consumers save money, your success is largely determined by brand awareness and quality services. Mobile Copywriter offers proven lead generation ideas to help financial companies attract more website traffic.

Use Lead Generation Ideas for Increased Visibility

Branding is necessary for nearly every type of business. However, financial firms are encouraged to stay in front of their ideal customers via the Internet. Unlike many brick and mortar businesses, financial firms are rarely located in the most popular shopping centers. While there are some exceptions, many financial companies are situated in office buildings, regional call centers or away from the most travel streets.

Without a continuous advertising campaign or word-of-mouth referrals, a financial company is less likely to expand its sales revenue. In order to make a purchase or to subscribe for your services, prospective buyers must be aware that your company offers items that they are seeking. Implementing proven lead generation ideas could enhance the online visibility for your firm.

Engaging With Targeted Prospects is Among the Most Powerful Lead Generation Ideas

When customers are able to find your website online, it is important to offer useful content that informs, entertains and engages your audience. Visitors who are able to quickly discover helpful details on your website might spend more time reading your content. By avoiding the use of boring and repetitive details, your website visitors may return to obtain additional tips.

Interestingly, many small business owners believe that the mere presence of a website is proof of their desire to engage with new and existing customers. The same analogy could be argued among entrepreneurs who believe if you start a business, customers will naturally appear.

A different approach is needed to standout from the crowd. Your website could feature a basic video about some of your product and services. Perhaps visitors will find a ton of answers to frequently asked questions on your website. Alternatively, your website could offer downloadable content, such as a newsletter or a free lead magnet.

Maintaining your creativity to develop powerful lead generation ideas is essential toward subtle engagements with online shoppers.

Create Visual Assets to Form Lead Generation Ideas for People to Share

People are often compelled to share high-quality content with friends, family members and social media followers. By using images, videos, slides, infographics and other types of content, you can spread your message via visual assets. With so many folks who use and share information online, there are infinite possibilities for your content to go viral.

However, financial companies will need to a lot more than a few flashy pictures to build engagement with prospective clients. While a picture could be worth a thousand words, it pays to include a story that enables readers to follow along. For instance, you are probably aware that videos and television commercials require verbal content to truly connect with people.

The same logic should be applied for mortgage companies, insurance firms, accountants, tax preparers, merchant processing companies and local lenders that are searching for lead generation ideas to attract new clients. Instead of posting images and financial charts that the average consumer does not understand, you can create content that encourages prospective buyers to call your company for more details.

Hire a Copywriter for Lead Generation Ideas

If you are like most financial specialists and small business owners, you simply do not have the time that it takes to create new website content, blog posts, press releases and social media content to build engagement with your targeted audience.

You may have thought about ways to hire an experienced content writer at $60,000 per year, plus a host of benefits, however, it is much cheaper and more effective to hire a copywriter who specializes in SEO.

Our SEO strategies are achieved using tested methods that are search-engine friendly. Using our services will save your company a lot of money. When your website ranks on the first page of Google with keywords that describe products and services that your company sells, you can generate free Internet leads.

Hire a copywriter for insurance companies and for mortgage companies to gain a larger share of local sales. Our unique skill set enables us to obtain first page search engine rankings on Google, Yahoo and Bing.

Based in York, PA, Mobile Copywriter is an Internet marketing firm that saves its clients thousands of dollars in online advertising costs. Contact us today to inquire about ways to grow your business much faster.

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Website Marketing Ideas for the Holidays – Post #446

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Website Marketing Ideas

 

Consumer spending substantially increases during the holidays. Smart business owners will use targeted promotional methods to build engagement with prospective buyers. Mobile Copywriter provides powerful website marketing ideas to help entrepreneurs build brand awareness and online sales for the holidays.

Why Enhance Your Website Marketing Ideas?

Businesses that are visible in areas where consumers are looking for gifts, home improvements, hair salons, automotive services, insurance, personal loans, travel, HVAC repairs, commercial cleaning and other items or services are more likely to generate additional holiday sales.

With a vibrant website marketing formula, a small business can dominate local sales during peak promotional periods. However, it is important to appear within the top search engine rankings for items that are in demand. For instance, it will be difficult to receive a lot of online sales for products that consumers are not trying to find via the Internet.

Enhancing your company’s website marketing initiatives could lead to more opportunities for your firm to get found online.

Focus on Website Marketing Ideas to Rank on the First Page of Google

Google’s search engine is the most authoritative resource for locating just about anything online. Therefore, your website should appear on the first page of Google for products and services that your firm markets online.

Many of your competitors may be aiming to get found online via Google, too. Search-engine friendly marketing strategies can increase your opportunities to improve brand recognition, gain more website traffic and to grow your online sales for the holidays.

Ranking on the first page of Google is not easy for most small businesses. Competition from local, regional and national advertisers often squeezes small businesses out of the upper echelon of Google’s top search engine rankings.

Hire a Copywriter for Website Marketing Ideas That Commands Attention

If your online promotional methods are not reaching the intended audience, you can hire a copywriter to develop website marketing ideas that features unique call-to-action strategies.

With attention-grabbing content that engages readers to consume more information on your website, you will have greater opportunities to build customer relationships and online sales.

When deciding to hire a copywriter online, you are encouraged to work with a search engine optimization specialist who can help your website reach the first page of Google.

While a small business owner should be cautious of SEO companies that promise specific search engine rankings, you may be able to get found online for keywords and phrases that are relevant to niche.

Contact Mobile Copywriter about the best SEO services for increasing website traffic and online sales.

 

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Lead Generating Ideas to Get More Website Traffic and Online Sales – Post #445

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Lead Generating Ideas

 

Marketing tips to get found online could be a step in the right direction for a local business. Using a variety of search-engine friendly promotional strategies can increase website traffic and sales conversions for entrepreneurs who may have become frustrated with online marketing. Mobile Copywriter offers lead generating ideas to improve brand awareness and earnings for small business owners.

Are Lead Generating Ideas Difficult to Implement?

No. However, on the surface, many creative tasks appear hard to perform. For instance, a video editing professional might be able to revise certain types of footage within a day, while a novice could spend more than a week on the same project.

It is recommended for a company to focus on its core strengths and to outsource certain tasks to an expert. Taking consistent action is the differentiator among companies that attract a lot of Internet leads versus firms that are struggling to get website traffic and local sales online.

Best Lead Generating Ideas for Small Business Owners

A lot of small business owners are constantly looking for the best lead generation tactics to find prospective customers. Generally, content marketing and online advertising are the best ways to generate leads online.

Content marketing is a great strategy for a company with limited funds for online ads. Without having a trunk of advertising money, time and patience are needed to build brand awareness for a local business. After a local business has established a trusted presence on Google, Yahoo and Bing, consumers may be willing to spend more time learning about services that are offered to resolve certain needs.

Although, a company typically needs a large supply of content to get found online, it only makes sense to upload high-quality website content. Companies that immediately try to ambush website readers with content that is too thin or too promotional are often viewed as spammy service providers.

Online advertising often receives mixed reviews among small business owners. While some companies experience a massive amount of success, other business owners are losing the online advertising battle against more experienced marketers. Online advertising tools, such as Google’s Keyword Planner and Facebook’s advertising filters are helpful for lead generating ideas.

Shown below are several ways that local businesses are generating Internet leads:

  • Content Writing
  • Video Marketing
  • Webinars
  • Blogging
  • Press Releases
  • Podcasts
  • Social Media Networking
  • Pay-Per-Click Ads
  • Display Advertising
  • Retarget Marketing
  • Sales Pages
  • Actionable Funnels

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Lead Generation Ideas for More Website Traffic and Online Sales

Using several lead generation ideas could markedly increase a company’s website traffic. High-quality content that captivates website visitors to learn about local solutions to solve a problem could generate more online sales for small businesses.

Contact Mobile Copywriter for faster ways to get found online with content marketing.

 

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Writing Articles to Increase Website Traffic – Post #444

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Writing Articles

 

Article writing services provide helpful ways for a local company to increase website traffic. When products or services are promoted online, a local company can share search-engine friendly content that readers love to discover. Internet marketing professionals recommend writing articles to increase website traffic and to get found online faster.

Why Writing Articles Will Increase Website Traffic for a Small Business?

Professionally written web articles that are search engine optimized can secure premier rankings on Google. Content that gets a lot of visibility has a higher probability of generating website traffic versus content that does not rank well in the search engines.

Some companies could write more than five articles and blog posts each day without breaking into the top 10 pages of Google’s search engine results. A competitor that employs an experienced digital marketing team may have the ability to create a single piece of content each month that ultimately ranks well in the search engines. So, where is the reassurance that writing articles for a content marketing strategy will ever work for a small business?

There is not a guarantee that a business of any size will have success with content creation or local marketing. However, business owners can hire a copywriter online to generate inbound marketing leads versus employing and entire team of creative professionals.

Outsourcing certain content creation tasks to an expert could enable a company to focus on sales and customer service. It is a prudent idea to hire SEO copywriters who are writing articles for mortgage companies, insurance firms, real estate agent, dentists, plumbers, HVAC contractors and other small businesses.

Working with SEO copywriters who can create content that is search-engine friendly is a great way to increase website traffic ahead of competitors who are trying to do-it-themselves.

Writing Articles to Get Found Online Can Increase Website Traffic

Contrary to popular belief, web content that fails to go viral could still make a meaningful impact with a targeted audience. Although, for desktop computer users and for mobile users to locate a company’s content, it is extremely important to get found online for targeted keywords and keyword phrases. Anyone can start writing articles that sound good. However, writing articles to get found online is a completely different story.

Hiring a copywriting expert is the best way to increase a company’s visibility online. In fact, small and medium-sized businesses that enlist the services of a professional copywriter will save time and money. While there is not a race toward the top of local search engine rankings, companies that get found online sooner than other competitors may increase website traffic, generate Internet leads and obtain online sales in a shorter time frame.

Why SEO Copywriters are Writing Articles Online for Small Business Owners

Article writing success takes time and patience to obtain profitable business results online. Typically, a small business owner will not have the time to allocate toward article writing for the long haul. When it comes to making the decision about what to write, when to write and where the writing will have the most rewards, many small business owners are not prepared to create a consistent wave of content every week.

SEO copywriters can write articles and content for web pages, blog posts, social media posts, press releases and for newsletters. Busy entrepreneurs can hire copywriters who are writing articles online that are designed to increase awareness, build trust and generate leads for local businesses.

Contact Mobile Copywriter today to get found online in local search engine results, such as Google, Yahoo and Bing. Use the blue button below to request content creation and marketing support.

 

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