Content Marketing Archives - Small Business Copywriter

Generate More Leads and Online Sales With SEO Marketing

July 19, 2024July 10, 2024 by Ray Cole

Unique marketing strategies provide profitable methods to increase online revenue.

Whether you want to target B2B, B2C or e-commerce channels, you must stand out from the crowd.

You can exponentially grow your business with the power of SEO marketing.

What is SEO Marketing?

SEO marketing combines the power of content writing, copywriting and search engine optimization to lead web-based users, Google and other search engines to find specific webpages.

So, when a search is performed for “best mortgage rates in California” or “HVAC repair Tampa,” Google provides its best search engine results for the query.

With properly researched SEO keywords and high-quality content, a webpage can appear at the top of Google’s search engine results.

The majority of web-based users will select one of Google’s top three results.

However, ranking at the top of Google for valuable keywords requires a solid SEO marketing strategy.

In essence, a website with greater visibility than competing sites will largely attract more organic traffic (Free traffic).

Promoting webpages to appear at the top of Google’s search engine results pages (SERPs) is the ultimate goal of SEO marketing.

Top search engine rankings enable people who are searching for your products or services to find your business online, which increases your opportunities to attract more website traffic, inbound leads and more online sales.

Learn more about SEO marketing to grow your business.

Which is Better – SEO or SEM?

Generally, there are two ways for a business to get found online.

Search engine marketing (SEM)
Search engine optimization (SEO)

SEM enables business owners with a decent marketing budget to compete against other advertisers.

SEO empowers business owners to generate inbound traffic from strategically written content.

Therefore, you can generate leads and sales with copy that motivates website visitors to buy from you without spending a fortune on pay-per-click ads.

What Are the Benefits of SEO Marketing

Once you understand the benefits of SEO marketing, you’ll wonder why you didn’t get started much sooner.

The ability for your online business to obtain more attention from prospective buyers and from Google is priceless.

Check out some of the benefits of SEO marketing below:

Additional website traffic
Free leads
Greater brand awareness
Evergreen content strategies
Lower customer acquisition costs (CAC)
Targeted inbound visitors
Enhanced return on investment (ROI)
Improved credibility
Long-term strategy / game plan
Cheaper than pay-per-click (PPC)
Measurable results
Increases local visibility

Which Businesses Need SEO Help?

All businesses need to incorporate SEO marketing strategies.

Your business is at a disadvantage without SEO services.

Competitors in your industry are working to penetrate the top 10 search engine results that appear on Google’s first page.

Your competitors will ignore you if your website does not appear on the first page of Google.

Similarly, if your website is shown on page two or three of Google, your concentration would be to reach page one of Google.

To rank on the first page of Google, you’ll need digital marketing services and SEO marketing to accelerate your goals.

Mobile Copywriter offers SEO help for businesses who want to dominate local competitors.

Reach out today to inquire about SEO marketing strategies to fill your funnel, increase your pipeline and to stuff your bank account with recurring deposits.

Contact Mobile Copywriter for more details.

B2B Copywriting Secrets for Digital Marketing Success

December 13, 2024September 26, 2023 by Ray Cole

Marketing success is achievable with B2B copywriting tips.

Without overcomplicating the process, smart business owners will win.

Using some basic digital marketing principles can 10x your sales revenue.

Let’s get right into it…

You’ll need to:

Reach key decision makers
Use engaging content to attract your ideal customers
Answer questions for the most stubborn pain points
Provide a useful lead magnet
Follow up promptly
Create an onboarding system
Deliver impeccable goods and services
Maintain a consistent connection with customers

While, you’ve probably applied some of these online marketing strategies

before, the secret for B2B sales success is to frequently use all of the

above items to maximize your conversion ratio and to decrease your

customer acquisition costs (CAC).

Build Brand Awareness via Sales Copy and Content Marketing

Sure, your logo and corporate images are used for recognition and to help

customers identify your company.

Brand awareness places a stamp on your business that customers should

notice, such as your company’s mission and values.

But beyond the visuals, sales copy and digital marketing provide

opportunities to speak directly with your audience.

Whether, you’re using short-form copy or long-form content to engage with

prospective customers, the right words can improve your digital marketing

success.

Work More Efficiently via B2B Automation

Your tech stack may be used to improve your workflow.

Tools for appointment setting, email marketing and managing a customer’s

profile can greatly enhance your productivity.

With B2B automation, your sales team can seamlessly operate and save

time on a variety of repetitive tasks.

Bridge the Gap Between Content and Sales

According to the Content Marketing Institute, “59% of marketers say

creating content that appeals to different stages of the buyer’s journey is a

challenge.”

Therefore, sales and marketing should collaborate to create amazing

content for use throughout the buyer’s journey.

Optimal writing for your B2B audience and call to action copy will help you

generate more leads.

Ultimately, you’ll close more sales and earn more money.

Contact Mobile Copywriter today about growth-oriented marketing strategies.

23 Free Digital Marketing Tools for Content Creators

July 19, 2024October 20, 2022 by Ray Cole

Digital marketing services provide creative support for local, national and global businesses. With an experienced creative team, a company can improve its brand awareness and generate more sales online. Mobile Copywriter shares 23 free digital marketing tools for content creators in the U.S.

Free Digital Marketing Tools

Freelancers and corporate marketing departments use a variety of digital marketing tools to design unique images, videos and copy.

Content creators use the power of digital marketing technology to educate, entertain and inspire people online.

Check out 23 of the best digital marketing tools shown below.

Canva
Hubspot
Buffer
Google Trends
UberSuggest
BuzzSumo
Google Keyword Planner
Hemingway
Sumo
WordPress
SendGrid
Grammarly
Link Explorer (MOZ)
Google My Business
Zoho CRM
Mailchimp
Screaming Frog SEO Spider
Google Docs
Trello
HotJar
Typeform
Google Search console
Medium

Create Content With Free Digital Marketing Tools

Small business owners and companies that need low-cost resources to build engagement with audiences online can use digital marketing tools for content creators.

The free versions mentioned above provide an economical way to market a business online.

However, most of the digital marketing tools offer premium features for a monthly fee.

Copywriters who create content for article writing services, blog posts, newsletters and for web pages will be able to design basic and advanced images.

For outreach, digital marketers can use free tools for email marketing and social media to build engagement with subscribers.

Google offers a variety of free tools that web developers or content creators can use to gain more website traffic and visibility online.

As a creative agency, Mobile Copywriter uses many of the digital marketing tools shown above.

Let us know about other high-quality digital marketing tools for content marketing professionals.

Reach out today to hire copywriters or to work with amazing content creators.

Contact Mobile Copywriter for more information.

Powerful SEO Strategies Used by Mortgage Marketing Companies

March 25, 2024July 30, 2022 by Ray Cole

Updated 3/25/2024

Mortgage marketing companies provide promotional fuel to help brokers and lenders close more loans.

Whether the goal is to increase brand awareness or to close more loans, it’s wise to follow a proven method.

Mobile Copywriter reviews powerful SEO strategies that are used by mortgage marketing companies to get more leads.

Best Mortgage Keywords

While mortgage brokers, lenders, loan officers and experienced writers can create content for a mortgage website, it’s the research that separates generalists from mortgage SEO specialists.

Lending professionals are usually too busy to put in the time that’s required to stay up to date on the latest SEO strategies.

Therefore, usage is above average for popular keywords that are widely used, which is a common mistake.

SEO specialists will conduct research to locate the best mortgage keywords that align with a mortgage company’s goals, location and types of products that are offered.

Careful consideration toward the search volume for specific mortgage keywords is also important.

Mortgage marketing companies that focus on the best mortgage keywords will give their clients more opportunities to dominate the search engine results.

Unique Mortgage Content

Brokers and lenders have tried a variety of strategies to close more mortgage loans.

Some mortgage marketing companies offer brokers and lenders shareable types of content.

Lending professionals can negatively impact their brand while circulating content that other competitors are sharing.

Coke, Pepsi or Budweiser would never share content that competitors are using.

Sharing cheap content is not wise for brokers, lenders or small business owners.

However, unique mortgage content helps brokers and lenders build an authentic brand.

Google has search engine spiders that crawl throughout the Internet to find original content that is helpful for its readers.

Websites that contain duplicate content from another creator could receive ranking penalties.

Therefore, lending professionals should write original content or hire an SEO copywriter to create unique mortgage content.

Mobile Copywriter uses SEO strategies and article writing services to attract search engines and to keep readers engaged.

Our mortgage marketing ideas are designed to increase website traffic and to help loan officers get more home buyer leads.

Mortgage Marketing Companies Write Great Headlines

Great headlines are used to attract more search engine clicks.

Content that is visible online has an opportunity to direct traffic toward a mortgage website.

Mortgage companies can get found online with great headlines and informative blog titles.

SEO Strategies for Mortgage Companies

The best mortgage marketing companies use SEO strategies to generate targeted leads.

Using on-page and off-page SEO strategies for USA-based mortgage companies can drive more website traffic and local leads.

Working with professional SEO strategists will save you time and money.

Hire a professional copywriter to obtain high-quality mortgage leads today!

Connect with Mobile Copywriter for creative website content and for call-to-action sales materials.

I Need Content

Triple Your Sales With the Ultimate Content Marketing System

August 14, 2023April 14, 2021 by Ray Cole

Amazing promotional methods provide opportunities to connect with your ideal customers. Whether you offer the best local services or you sell high-quality products, people need to know about you. Mobile Copywriter uses the ultimate content marketing system to help small business owners generate more sales online.

Why is Content Marketing Needed for Sales Success?

Sales success hinges on the ability to convert warm or cold leads into paying customers. Business owners who primarily work online or remotely will not have the same engagement that a face-to-face sales presentation offers.

Effective content marketing showcases valuable information that prospective customers will consider on their path toward making a decision to buy.

The sales cycle will take time to develop from the initial customer contact through the point that a closed sale occurs.

That is why the process is called content marketing versus content selling.

As prospective buyers repeatedly recognize your brand, tips or products that will solve their problems, you will get more opportunities to build your business.

So, unless you are making outbound cold calls or paying for some form of advertising, you may be hoping that customers find out about your product and services online or via word-of-mouth.

Hope and wishful thinking are unlikely to build your company’s revenue.

High-impact messaging that resonates with your readers will fill your inbox with warmer leads.

Content that is created, shared, posted and emailed online can lead to increased website traffic and inquiries for your products.

Sales success online begins when you are able to provide solutions that will solve the problems that your audience needs.

Your competitors may be offering similar products or services, and they will be trying to get more online sales, too.

Therefore, a strong content marketing system can help you increase your online sales.

Content Marketing System for Small Business Owners

Small business owners are constantly facing new challenges, obstacles and missions that seem impossible.

When you are trying just about everything to find a way to survive, a lot of other items may appear more important than marketing a small business.

With the ultimate content marketing system, your business will have a superior edge above your competitors.

If you are tired of spending thousands of dollars per year for online marketing or local Internet ads, there is a better way to obtain targeted leads.

Multiply Your Sales With Savvy Content Marketing Ideas

A driving ambition to triple your sales revenue should be aligned with a proven formula.

Again, wishful thinking and unproven promotional methods will cost you a lot of time and money.

Mobile Copywriter uses organic inbound marketing strategies that are designed to quickly drive free Internet leads toward your website.

I Need Content

Best SEO Company for Mortgage Marketing

August 14, 2023February 23, 2021 by Ray Cole

Closing mortgage deals will provide generous rewards for lending professionals. Pipeline management separates average producers from top mortgage originators. Mobile Copywriter is the best SEO company for mortgage marketing that generates targeted leads.

Organic Search Engine Marketing Services

Search engine marketing (SEM) often relates to paid forms of exposure.

However, organic search engine marketing services use inbound promotional methods to attract free Internet leads.

Ranking near the top of Google’s SERPs can eliminate the need for paid advertising.

Professional Mortgage Marketing

Mortgage marketing online is dominated among a handful of companies with an enormous amount of money.

Lenders and mortgage brokers with smaller budgets are largely unable to compete against the firms who continuously roll out national advertising campaigns that appear online and on television.

Although, there is great news for mortgage professionals who want to obtain a fair share of their local markets.

Professional mortgage marketing gives a local mortgage company a fighting chance against out-of-state firms who are taking a lot of loans and money from the community.

Time is of the essence for mortgage professionals to make a commitment toward success.

Avoiding cheap content providers and hiring the best SEO company for mortgage marketing will help brokers and lenders realize higher sales volumes.

SEO Lead Generation

A shortage of quality mortgage leads can result in low pipeline levels.

When business begins to fade, loan originators will typically pick up the phone to prospect for people who might need a home loan.

With the right SEO lead generation strategies, loan originators can focus on closing deals versus hunting for folks who could use low-rate financing for a home loan.

An SEO copywriter who specializes in lead generation for financial services should be consulted for a local marketing campaign.

Hire SEO Company to Increase Brand Awareness

Branding aims to help consumers instantly recognize a company.

Mortgage brokers and lenders can hire an SEO company to improve search engine rankings, which can increase a website’s visibility and brand awareness.

When prospective borrowers frequently see a local mortgage company appearing in the search engine results, a request for a home loan might be made online.

Get More Business With Local SEO Services

Competition for local mortgage leads is intense in most areas of the United States.

Therefore, smart lending professionals will avoid do-it-yourself promotional projects to acquire local leads.

While the market is hot, now is the time to work with a mortgage marketing professional to get more business.

Ranking at the top of Google for extremely valuable keywords via mortgage SEO can result in more leads, additional closed sales and more money!

As the best SEO company for mortgage marketing, we can help improve your search engine rankings and a variety of on-page SEO metrics.

Contact Mobile Copywriter today for faster mortgage marketing results.

Starting or Saving a Business in 2020?

August 14, 2023November 11, 2020 by Ray Cole

Business in 2023 creates unique challenges for many entrepreneurs. Whether you are trying to start a business with a limited budget or having staffing problems, you are not alone. Millions of business owners are enduring unprecedented financial hurdles that began after the Covid-19 pandemic. Help is available for entrepreneurs who are starting or trying to save a business in 2023, and beyond.

Lower Monthly Sales

Social distancing has negatively impacted some of the nation’s largest industries, such as travel, entertainment, hospitality, merchandising, medical and agricultural enterprises.

Your business can find customers online via digital marketing strategies versus using traditional promotional methods that deliver lower monthly sales.

A higher return on investment may be realized with helpful website information, blog content, article writing services, press releases and explainer videos.

Content Marketing Support to Grow a Business in 2023

Consumers are finding more ways to locate valuable resources from home.

However, a lot of necessary services cannot be ordered online from Walmart or Amazon.

A strong local marketing campaign can build brand awareness for a local firm.

For instance, an auto parts store or a fitness center would benefit from content marketing support for local businesses.

Sharing specific details about your company’s products and services might attract some new customers and additional sales.

If you are facing some challenging experiences in your business, help is just a click away.

As the economy continues to flounder, now is best the time to take immediate action toward branding and marketing your company.

With a reduced amount of face-to-face interactions, B2B firms and retailers are noticing fewer sales. Less sales for a business that operates on relatively tight margins could lead to unpleasant conditions.

Therefore, content marketing strategies are essential for entrepreneurs who are starting or working to save a business in 2023.

The Internet provides opportunities to reach local shoppers and buyers from global locations. Entrepreneurs who use creative methods to engage with targeted prospects will be able to cost-effectively generate more sales online.

Create Content That Motivates Customers to Buy With Help From A Copywriter

The largest brands in the world hire copywriters to create call-to-action content, and you can, too.

Although, brainstorming to create the most attractive Super Bowl ad might be out of your current budget, local marketing opportunities are much more affordable.

For less money per month than you would spend on Facebook advertising, local search engine optimization strategies are ideal ways to generate targeted Internet leads.

Hire a copywriter to create content for a local business.

Mobile Copywriter helps small business owners and Fortune 500 companies get found online via competitive keywords and SEO strategies.

Blog Increases Mortgage Sales Volume

August 14, 2023July 22, 2020 by Ray Cole

Loan originators might be shocked to discover that a well-written blog increases mortgage sales. Lenders and brokers who provide valuable content for prospective borrowers are able to generate free mortgage leads. Mobile Copywriter provides search engine optimized content and marketing services to help financial professionals obtain inbound Internet leads.

Blogging for SEO Mortgage Leads

Annoying online ads occasionally prompt a user to click onto a link for certain details.

Think about your experiences, where pop-up ads or links appear. Some of the ads might be crafted in a manner that piques your curiosity, and results in clicks for more information.

However, when you entered specific words to find information that you were searching for, you might have selected one or more of the results that appeared on page one of the Google SERPs (search engine results page).

Blogging is one of the best ways to get SEO mortgage leads. When a user-initiated search is performed, high-quality content that is carefully marketed can appear at the top of Google’s search engine results.

If a home buyer searches for information about getting pre-qualified to purchase a home, results from your blog that rank well in Google might help you generate a new mortgage lead.

A loan officer with a fairly good closing ratio should be able to convert local leads from a mortgage blog that generates consistent profits.

Although, most blogs will never make it to the first page of Google.

When searching for any phrase that relates to mortgage Internet leads, only a few blogs will appear on page one of Google.

While millions of search results are ranked for competitive keywords, Google will only list its ranking of the 10 most relevant pages for the search query.

An engaging blog increases mortgage sales and opportunities for more referrals.

Online Marketing With a Mortgage Blog

A weekly mortgage blog provides an opportunity for brokers and lenders to share helpful tips with readers.

Also, great for loan originators, a mortgage blog is the perfect digital marketing platform to build credibility, authority and trust with local borrowers.

Blogs that become a valuable resource for prospective home buyers might be shared with other borrowers or bookmarked for future visits.

Ideally, a mortgage blog will include a lead capture form that encourages borrowers to get pre-approved for a home loan or to seek help for specific questions.

Blog Increases Mortgage Sales and Website Traffic

As your blog becomes more visible in the search engines for competitive lending terms, you should receive more website traffic from borrowers who are actively searching for mortgage loans.

The easiest deals to close usually stem from people who need to obtain a mortgage loan to buy a house,

Companies with the top Google search engine results in your area for mortgage loans are likely to get inquiries from local borrowers.

Therefore, correctly using your blog to generate free mortgage leads in your area could enable you to dominate your local market.

As the best mortgage article writing service in the USA, Mobile Copywriter offers SEO services and content marketing support to help local websites get found online.

I Need Content

Generate Mortgage Leads While Mortgage Rates Are Low

August 14, 2023October 16, 2019 by Ray Cole

Updated 3-5-2020

Mortgage rates are shopped online to find the best deal. Unfortunately, many home buyers are not aware that the lowest displayed rate does not always equal the lowest cost or the best mortgage terms. Mobile Copywriter provides the best mortgage marketing ideas to help brokers and lenders close more loans.

Using Mortgage Rates to Get the Best Mortgage Leads

Mortgage professionals who can sell borrowers via the lowest rates in the marketplace should have an easy path toward lead generation.

However, a broker or a lender with pricing that is a quarter-point above the best mortgage rates available can certainly compete to win.

Here are a few ways to compete against price:

Lower overall costs (rate & price combination)
Excellent customer service
Solid customer reviews
Local office presence
Mortgage marketing strategies

Build Brand Awareness for a Mortgage Company

Local brand awareness is one of the best ways for a mortgage company to generate free mortgage leads. When a borrower is ready to obtain financing to buy a home, she may reach out to a mortgage company that is recognized in her area.

A mortgage business with a strong brand has conveyed reliability, trust and value in the market that it serves.

Some mortgage companies are largely known from promotions that display low mortgage rates in print and online.

Although, mortgage professionals who cannot compete on price alone may use other methods to grow a mortgage business and to reach more prospects.

We provide the best content creation strategies and mortgage marketing ideas to connect with prospective borrowers before the competition does.

Content Writing Services to Generate Mortgage Leads Online

With the right marketing system, it is easy to maintain a pipeline of borrowers who need financing for a home.

Doesn’t everyone use a marketing system?

No!

Every mortgage company has different goals, different leadership and a different path toward success.

Every borrower does not get the same mortgage rates.

Each borrower has a different credit score.

Each borrower has a preferred method of consuming information.

Some borrowers might prefer television, radio, social media or perusing the search engines.

As digital marketing professionals, we help mortgage companies connect with borrowers who use various social media platforms and search engines.

Knowing where borrowers are spending time is an important metric for mortgage marketing professionals.

We created a content marketing system that engages borrowers to connect with a mortgage company more frequently.

Whether using fresh web page content, article writing services, blog posts, press releases or social media posts, our goal is to help mortgage professionals attract a larger supply of local Internet leads.

When borrowers are frequently guided toward a mortgage company’s website, the probability that some of the visitors will inquire about mortgage rates increases.

Borrowers are repeatedly visiting a mortgage company’s website because the content is informative and it answers specific questions about the lending process.

Loan officers who have built a significant amount of trust with local borrowers can sell credibility and reliable services versus a company that only competes on the lowest mortgage rates.

As the best copywriters for mortgage companies, we provide affordable SEO services, web design, hosting, website content, article writing, blog posts, press releases, call-to-action copy and social media marketing support.

Our content marketing services are used among brokers and lenders who offer affordable mortgages rates that lead to affordable homeownership opportunities.

Search engine optimized content helps improve a mortgage broker’s or a lender’s website for keywords that borrowers are using to find financing for a home loan.

I Need Content

Increase Online Sales Without Expensive Facebook Ads

August 16, 2019 by Ray Cole

Lead generation activities are needed for a business to maintain a consistent level of online sales. However, entrepreneurs are frequently torn between the costs of pay-per-click ads and social media advertising. Mobile Copywriter helps businesses increase online sales without expensive Facebook ads.

Use a Sales Funnel to Get More Internet Leads

As copywriters, we understand many of the issues that a buyer is thinking about during the sales process. Having a way to repeatedly engage with prospective customers is the key to online marketing success.

Therefore, it is a great idea to offer a lead magnet, giveaways, limited-time offers and other incentives for a visitor to make an immediate decision to opt-in, to purchase or to subscribe for a specific item.

A sales funnel provides subtle assistance that keeps the process ushering along for a marketer. With a quality sales funnel, a business can obtain more Internet leads.

Explore Content Marketing Instead of Expensive Facebook Ads

Every marketer knows that Facebook is a powerful platform that has billions of monthly users. With such an extensive network of friends, family members and associates, Facebook would appear to have the perfect environment for online selling.

It does!

And, many entrepreneurs operate a business exclusively on Facebook.

However, as Facebook’s popularity grows, so does the cost to advertise in front of millions of online viewers.

Marketers can use a variety of tools and resources via Facebook’s Ad Manager.

Affordable content marketing strategies provide a method to increase online sales without expensive Facebook ads.

Content is the bridge between a marketer and a consumer. Imagine the relationship that an entrepreneur may be able to build by answering a buyer’s concerns along the journey.

Nearly every item that a consumer purchased for the first time required a pitch, a demonstration, a story or a commercial.

So, whether a consumer views a Facebook ad or products on a website, a delicate amount of content will be needed to persuade the viewer to take some sort of action.

Hire SEO Copywriters for Content Writing to Increase Online Sales

Generating more revenue online is an important goal for many entrepreneurs. Although, building targeted website traffic, engaging with potential buyers and creating call to action content takes more time than most business owners might expect.

Copywriters who specialize in search engine optimization will use software and tools for keyword research that improves a website’s ranking on Google and Bing.

High-quality content writing that helps a website gain greater visibility is a major step toward making more online sales without using Facebook ads to grow a small business.

Deciding to hire SEO copywriters for content writing services online is the smartest way to stand out against the competition.

Contact Mobile Copywriter today about affordable SEO services, article writing to sell online and about strategies to improve brand awareness for a small business.

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