Content Writing Archives - Small Business Copywriter

Rank in the Organic Search Engine Results to Get Mortgage Leads for Free

October 22, 2019 by Ray Cole

Obtaining high-quality mortgage leads for free is possible for local loan originators. Knowing how it is done can enable mortgage professionals to close more loans and to earn more money.

Whether you are a loan originator, a mortgage broker or a local home lender, Mobile Copywriter has the ultimate marketing system for you to generate free mortgage leads on autopilot.

Free Mortgage Leads From Organic Search Engine Results

Let’s face it, many originators want to use social media to obtain mortgage leads for free. However, competing originators who are using similar tactics for lead generation are targeting the same prospects.

Why rank in the organic search engine results?

Organic search engine results provide helpful information for prospects who are “searching” online for a home mortgage loan.

The best mortgage-lead generation strategies involve helping borrowers who are looking for support versus cold-calling a prospect to determine if a home loan is needed.

What’s interesting is that many mortgage professionals think that a prospective borrower will perform a search on Facebook or Twitter for a mortgage loan.

Moreover, when a borrower performs a Google voice-initiated search for mortgage rates or for a local mortgage loan, results will appear from companies nearby that rank at the top of the organic search engine results.

Guess who won’t receive any of those leads?

You!

If your website does not appear at the top of Google’s search engine results pages (SERPs), you will lose thousands of dollars to companies with premier rankings.

Everyday, borrowers in every city are performing a search for the best mortgage rates, for first time home buyer tips and for details about refinancing.

Your website must appear on the first page of Google for mortgage terms in your geographic location.

For instance, if you are the king of VA IRRRL loans in Texas, it won’t matter if your website does not appear on page #1 of Google.

Working with an SEO copywriter is the best way to ensure that authoritative content is keyword optimized to improve your website ranking in Google’s organic search engine results pages.

Evergreen Content Creation Can Generate Free Mortgage Leads for Years

If you consistently place Facebook ads or social media posts, you are aware that folks who stop paying for leads or who stop posting on social media will fade into the wind, whenever their activity declines.

Although, solid content creation can retain a top search engine ranking for many years.

A simple Google search for anything related to “mortgage content writing,” “mortgage blog writer,” “generating free mortgage leads,” “targeted Internet leads” or thousands of other keyword terms that we rank for, on page one of Google, will reflect content that was written between one and five years ago.

Crafting high-quality content that obtains evergreen strength takes more time and it’s generally more expensive, but you pay for it once, and you have an opportunity for the content to drive targeted mortgage leads to your website for several years.

Does Your Current Content Creation Work?

Perhaps, you are not building enough engagement with your website visitors.

Maybe, your website traffic is low.

Your website traffic-to-conversions ratio is bad.

If any of the above are true, your current content strategy is flawed.

Quality content creation must be intentional.

You cannot risk adding subpar content to your blog or your website and expect Google to place it at the top of its search engine results.

If you read a lot of our content, you know that Google is the best reference source in the world for authoritative information online.

While Google also sells advertising space, the advertisers who spend the most money are placed above or below the best organic search engine results that Google shares for free with web-based users.

We have written this article to appear in the top of the SERPs when a user searches for “organic mortgage leads” or for “free mortgage leads.”

Many writers strive to achieve the same, however, it might be attempted without providing enough relevant details and the value that we are aiming for you to receive.

Google recognizes this, too.

Therefore, we routinely create content with the expectation that readers and Google will enjoy our information.

Your content creation team should achieve similar results, or you can outsource the tasks to dedicated article writing professionals.

Hire an SEO Copywriter to Get Mortgage Leads for Free

Whether, you offer very low mortgage rates or terms that are slightly above average, you can compete against the best brokers or lenders in the business with stellar inbound lead generation methods.

As borrowers who need money today are searching for financing to buy a home in your area, there is no reason that you should lose local mortgage leads to firms with a larger advertising budget.

If you are facing a myriad of challenges to retain a pipeline of free mortgage leads, you are urged to make a change.

There is no formidable argument for obtaining a first page ranking, at the top of Google’s organic search engine results.

It’s free!

Check out where you currently stand.

Perform a Google search with your optimal keywords and your city in the search bar to see if your website appears on page one of Google.

For instance, perform a Google search, such as “reverse mortgage loans San Diego,” “low-rate home loans New Jersey,” “mortgage pre-approval Miami FL” or “mortgage loans Kansas City.”

If your website does not appear on page one of Google, you need help!

We are here to help you with mortgage marketing strategies that work.

Think about it….

It’s not the borrower with the best credit score who will know to pick up the phone to call you about refinancing his high-interest rate credit cards.

The prospect who reads your blog or a local renter who wants to buy a home might trust the information that you routinely provide.

The consistent engagement or a top search engine ranking could result in you receiving daily Internet leads.

Hiring an SEO copywriter will not only improve your website rankings in the Google SERPs, but your website visitors will also respond more favorably to call-to-actions that guide them to call you or to fill out your contact form.

Compete to win!

You deserve it.

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Increase Online Sales Without Expensive Facebook Ads

August 16, 2019 by Ray Cole

Lead generation activities are needed for a business to maintain a consistent level of online sales. However, entrepreneurs are frequently torn between the costs of pay-per-click ads and social media advertising. Mobile Copywriter helps businesses increase online sales without expensive Facebook ads.

Use a Sales Funnel to Get More Internet Leads

As copywriters, we understand many of the issues that a buyer is thinking about during the sales process. Having a way to repeatedly engage with prospective customers is the key to online marketing success.

Therefore, it is a great idea to offer a lead magnet, giveaways, limited-time offers and other incentives for a visitor to make an immediate decision to opt-in, to purchase or to subscribe for a specific item.

A sales funnel provides subtle assistance that keeps the process ushering along for a marketer. With a quality sales funnel, a business can obtain more Internet leads.

Explore Content Marketing Instead of Expensive Facebook Ads

Every marketer knows that Facebook is a powerful platform that has billions of monthly users. With such an extensive network of friends, family members and associates, Facebook would appear to have the perfect environment for online selling.

It does!

And, many entrepreneurs operate a business exclusively on Facebook.

However, as Facebook’s popularity grows, so does the cost to advertise in front of millions of online viewers.

Marketers can use a variety of tools and resources via Facebook’s Ad Manager.

Affordable content marketing strategies provide a method to increase online sales without expensive Facebook ads.

Content is the bridge between a marketer and a consumer. Imagine the relationship that an entrepreneur may be able to build by answering a buyer’s concerns along the journey.

Nearly every item that a consumer purchased for the first time required a pitch, a demonstration, a story or a commercial.

So, whether a consumer views a Facebook ad or products on a website, a delicate amount of content will be needed to persuade the viewer to take some sort of action.

Hire SEO Copywriters for Content Writing to Increase Online Sales

Generating more revenue online is an important goal for many entrepreneurs. Although, building targeted website traffic, engaging with potential buyers and creating call to action content takes more time than most business owners might expect.

Copywriters who specialize in search engine optimization will use software and tools for keyword research that improves a website’s ranking on Google and Bing.

High-quality content writing that helps a website gain greater visibility is a major step toward making more online sales without using Facebook ads to grow a small business.

Deciding to hire SEO copywriters for content writing services online is the smartest way to stand out against the competition.

Contact Mobile Copywriter today about affordable SEO services, article writing to sell online and about strategies to improve brand awareness for a small business.

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Content Creation That Generates Free Mortgage Leads Post #465

October 12, 2023July 11, 2019 by Ray Cole

Mortgage Leads Can Generate More Business With High-Quality Content Creation.

Updated 10/12/2023

Exclusive mortgage leads provide an opportunity for loan originators to make more money.

However, free mortgage leads enable brokers and lenders to earn a higher return on each closed home loan.

Mobile Copywriter explores the best content creation methods that generate free mortgage leads for loan originators.

Are Mortgage Leads Really Free?

Yes! It’s possible to generate free mortgage leads.

Although, some initial efforts are needed upfront to avoid an ongoing outlay of cash.

Free mortgage leads can stem from relationships that a loan officer builds with referral partners, such as real estate agents, home builders, accountants, financial planners, credit improvement services and home improvement companies.

High-quality article writing services can create mortgage content that drives organic traffic or free Internet leads to a search engine optimized website.

Building Trust to Generate Free Mortgage Leads

Mortgage professionals rarely receive multiple leads during an initial encounter with a new referral source, as the prospect may already have outlets for placing easy loan files and outlets for submitting challenging mortgage applications.

To attract business from referral sources, a loan officer has to determine what type of financing is routinely needed for a potential client.

Additionally, the referral source would need to feel confident that a mortgage loan officer can provide adequate funding, attractive rates and the ability to close on time.

Unfortunately, brokers and lenders will rarely attract mortgage leads with just a shiny website.

A lot of high-quality content will be needed to cover information that borrowers are seeking to discover.

When a website has a limited amount of search engine optimized content, paid advertising, retargeting and pay-per click ads are often used to generate leads.

However, the ROI for paid ads will generally be much lower than the earnings from free mortgage leads.

Prospective borrowers are frequently using Google to locate information about buying a home or refinancing.

As the world’s most authoritative search engine, consumers are aware that Google provides high-quality results for topics, such as real estate, insurance, title information and for mortgage lending.

Obtaining Mortgage Leads Online

While every website will have some content for visitors to read, most mortgage businesses will not be viewable to prospective borrowers.

Sure, most mortgage websites are indexed to appear within Google’s free search engine results.

But, it’s where the website appears that matters most.

Here is the logic!

There are plenty of places that a borrower could search for a mortgage loan online.

However, Google is the most trusted resource for obtaining general or important information online.

Therefore, users are fairly confident in the results that Google has selected to appear on the first page of its search engine.

So confident, that it’s easy to believe that the first five out of ten results that are shown on the first page of Google will typically receive the most website traffic.

Appearing on the bottom half of Google’s first page search results is still fairly respectable, as a user might see something that is worth clicking onto.

Having a meta description that partially addresses a user’s search engine query could result in a visit to the website.

When a website appears beyond the first page of Google for top-level mortgage keywords, many opportunities are lost.

Essentially, users trust that Google has placed the best results near the top its first page.

Again, Google’s organic search engine results are free.

So, appearing within Google’s top results for valuable mortgage keywords and for long-tail keyword phrases is among the best ways to get found online.

Why Create Content for a Mortgage Website?

Imagine visiting a website that displayed limited or outdated content.

It would create a rather poor user experience.

Almost as bad, is when a visitor lands on a web page to see the same information month-after-month.

Eventually, the user will search online for fresh website content that provides helpful information.

Creating content that users enjoy reading could lead to frequent website visits.

Also, readers might follow a mortgage blog or a newsletter via real simple syndication updates.

An RSS feed is a great way to build engagement with raving fans.

Search engine visibility is also an important reason to create content for a mortgage website.

In fact, competitive mortgage companies who aim to rank at the top of Google to attract mortgage refinance leads, VA IRRRL mortgage leads, exclusive mortgage leads, FHA mortgage leads, reverse mortgage leads, purchase money leads or home buyer leads will hire the best SEO copywriters for content creation.

When a potential borrower begins to shop for a home loan, mortgage lenders and brokers who want to generate local Internet leads must get found online within Google’s top search engine results.

Therefore, content writers with mortgage industry experience are recommended for blog posts, press releases and for web page content that drives more traffic and leads toward a mortgage website.

Writing Blog Posts for a Mortgage Website

Mortgage blog posts are regularly needed to keep prospective borrowers informed with topics, such as local housing issues, national housing issues, benefits of buying a home versus renting, low-rate loan programs, loans for first time home buyers, debt consolidation, advantages of getting a reverse mortgage and ways to improve credit scores.

Additionally, properly crafted blog posts can help readers find a mortgage website online. Using the right keywords, phrases, images and a variety of SEO elements within a weekly blog post can improve the search engine visibility for a mortgage website.

Although, stuffy content and certain types of lengthy prose will cause readers to quickly leave a website. Powerful content writing for a mortgage blog will keep readers engaged and provide a ton of value.

Frequent blog posts provide an excellent way to increase website traffic, to engage with borrowers and to generate free mortgage leads.

How many words should a blog post contain?

When creating content for a blog post, a writer should add a minimum of 200 words.

Ideally, a blog post should have at least 300 words.

Google ranking factors indicate a preference for blog posts with 200 words or more.

Writing Press Releases for a Mortgage Company

Press releases enable mortgage companies and other small businesses to share newsworthy content with media outlets.

When a mortgage firm wants to announce the opening of a new location, new products, new services or other important information, a press release is a great vehicle for spreading the word.

Also, a press release offers great opportunities for branding and for attracting local customers.

We create press releases that mortgage companies can publish on their website, share on social media or send to existing customers via email.

Writing Web Page Content for Free Mortgage Leads

Web page content gives visitors informative details about specific products and services.

When content is written with the reader in mind, a business owner should notice that visitors are staying on the page for longer time frames.

While more content gets absorbed when visitors are on a web page for extended durations, additional benefits may be realized for SEO purposes, too.

Search engines reward websites that keep readers engaged for longer periods than competing sites are able to achieve.

Therefore, writing website content that excites, informs or entertains visitors is important for a company that wants to generate free mortgage leads.

Hire a Copywriter for Content Creation

Whether a web page or a blog post has 300 words, 1,000 words or more than 2,000 words, a reader’s attention must be captured within about eight seconds.

Note: This blog post has more than 2,200 words.

Before reaching a call-to-action that invites the reader to pick up the phone, fill out a contact form or to subscribe to a newsletter, the content must immediately resonate with the reader.

Deciding to hire a copywriter is wise for most mortgage professionals.

Why Hire a Copywriter?

Because, a lot of details that seem very basic requires some out-of-the-box foresight.

While focused on closing more mortgage loans this month and in the upcoming months, a loan originator should be working on sales activities.

Calling new leads, following up with borrowers, answering any concerns, reaching out to referral sources, staying up-to-date on new products, participating in industry events and seeking ongoing training are some of the activities that a successful loan officer should routinely perform.

A copywriter might spend more time crafting a title for a blog post than a loan originator takes to write half of the words for a blog post.

Additionally, a copywriter will perform some keyword research to find the best mortgage keywords and the most useful keyword phrases for mortgage SEO strategies.

Since many loan officers are sharing details that are easy to find on any competing website, a blog post might largely go unnoticed amongst 4 million other blog posts that are published every day.

Therefore, a proven content marketing system should be used to determine an ideal way to seamlessly integrate very valuable mortgage keyword phrases into a blog post, a web page or into a press release.

It’s a great idea to hire a copywriter for lead generation support.

Generate Exclusive Mortgage Leads With SEO Copywriting

Mortgage marketing executives and sales managers generally intend to present a strong brand that meets the financing needs for most local consumers.

Although, the ability to spread the word to borrowers in competitive regions is very difficult without search engine optimized website content.

For many years, loan officers have understood the value of exclusive mortgage leads.

Due to the time and the work that’s involved to generate exclusive mortgage leads that are organic (Free Mortgage Leads), Internet marketing companies receive constant inquiries.

However, to get any type of free Internet marketing leads that are exclusive, a unique approach is required.

A content marketing strategy to get mortgage leads online is what separates exclusive mortgage leads from generic Internet leads.

SEO copywriting delivers powerful information that consumers are searching to find on the world’s best search engine — Google!

When a mortgage website is authoritative and provides answers to questions that prospective borrowers are asking, loan originators will be able to generate exclusive mortgage leads much faster.

SEO copywriting is used for generating free mortgage leads from borrowers who respond to call-to-actions that are relevant to specific search engine queries.

Content Marketing Ideas for Mortgage Lead Generation

Loan officers and mortgage brokers are constantly competing against other mortgage companies to obtain more business.

Although, lending professionals who maintain a connection with prospective borrowers will win over the long term.

The days of simply spending money to buy mortgage leads online are dwindling.

Shown below are some of our most powerful content marketing ideas for mortgage lead generation.

Consistently adding fresh website content.
Posting informative blog content at least one time per week.
Linking relevant content to new articles.
Sharing helpful content with social media followers.
Linking images and videos to written content.
Create call to action content that readers will value.
Using email to generate leads from targeted prospects.

Focusing on Local Internet Leads

Instead of casting an extremely wide net to search for mortgage leads, brokers and lenders can generate a lot of business from borrowers who are nearby.

With the ability to get found online when a borrower searches for specific keyword phrases, a mortgage website could generate more local Internet leads.

Some borrowers who prefer to work with local lending experts may become repeat customers or send referrals from other prospects with similar goals.

A stronger local presence can help a mortgage company increase its brand awareness within the community, too.

We help mortgage lenders and mortgage brokers generate free Internet leads with compelling copy that gets website visitors to take immediate actions.

Proven Content Creation Methods to Grow a Mortgage Business

In many ways, the mortgage business is similar to other industries.

Customers expect reliable services that are delivered as promised and on time.

However, the timeline from the initial point of contact to a completed transaction is longer than it takes for most industries, such as an auto repair service or for tax preparation services.

Creating content that answers a reader’s search query has proven to engage borrowers more than information that is too complex.

For instance, most consumers do not want to read content that resembles an auto repair manual or to understand the nuances of the tax code.

When consumers are satisfied with the search engine results for certain home lending queries, brokers and lenders will be able to grow a mortgage business more efficiently.

Working with a premier content creation company that is ranked among the best article writing services in the US is an asset for online funnel marketing strategies and for effective mortgage marketing ideas.

Mobile Copywriter helps mortgage professionals generate free mortgage leads with SEO copywriting and content marketing strategies.

We write mortgage content that meets the highest compliance standards.

Our content gives readers valuable insight that ultimately aims to increase a company’s authority online and to build engagement with website visitors.

A borrower should not randomly pick a lending professional to handle such a large financial transaction.

Lending professionals should also refuse to work with mortgage content writers who are not experienced within the industry and who are not ranked on the first page of Google.

Contact Mobile Copywriter today about article writing services and search engine optimization strategies to generate more website traffic from targeted prospects.

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Hire Copywriting Services USA for SEO Content

March 17, 2024April 15, 2019 by Ray Cole

Hire SEO Copywriters

Hire Copywriting Services USA To Get Found Online For Mortgage And Financial Products.

Updated 3/15/2024

SEO content provides a search engine optimized style of writing that increases a website’s visibility online.

The best content writing platforms for business owners aim to increase engagement with website visitors.

Mobile Copywriter offers high-quality support for companies that need call-to-action content and desire to hire copywriting services USA.

Need Articles?

Your competition is using articles, SEO website content, email marketing, press releases and frequent blog posts to keep website visitors informed.

When you are counting on inbound traffic to provide leads for your sales team, be sure to pay for the best content writing services that you can afford versus contacting cheap content writing services.

Thinking About Hiring A Cheap Article Writing Service?

Before hiring a cheap article writing service, you should take the time to learn about content creation.

Once you understand how long it takes to craft content that has lasting value, you will probably want someone else to handle the task.

Why?

Because in most cases, you will spend too much time on research, learning SEO and developing a process to consistently create content for your website.

Additionally, you will know that hiring a cheap article writing service to produce content that is intended to resonate with your core audience is a bad idea.

For starters, article writers who are working for low pay must quickly churn out your content to move onto additional assignments to make a reasonable living.

Cheap article writing services often outsource a variety of tasks to companies that are based overseas.

It is a huge mistake for business owners who pay thousands of dollars to create a website to expect high-quality content writing from cheap article writers.

When you want to order content writing of 500 to 2,000 words for your blog or website, you typically get what you pay for among writers who are paid $40 or less to produce informative materials that people will read.

Oftentimes, cheap content writing platforms will hurt a website’s branding, traffic and engagement with readers more than it helps.

And, why pay less for article writing services that you will expect to increase online sales for your business or your company’s brand awareness than you might spend on lunch?

Professional content writing costs are an investment that delivers measurable profit levels for small business owners.

Therefore, if you want to build a solid website presence, you are encouraged to avoid hiring cheap article writing services.

SEO Content Marketing To Increase Online Sales.

Why it is Better to Hire Copywriting Services USA?

Working with the best copywriters in the USA will give your business a strategic advantage.

Cheap blog writers and cheap article writing services may pad your content with meaningless details to make more money on a per-word-basis.

However, experienced copywriters strive to create content that thoroughly covers the topic in a manner that is extremely concise.

Your website visitors will prefer to read about specific details without encountering a ton of fluff.

Remember, your website visitors care very little about what you want to say.

The visitor’s intent is to locate information on your website that answers a specific search query that drove them to your site.

Nearly anyone can write content for a personal website.

Although, income-generating enterprises who want to surpass the top website results on the first page of Google’s search engine should hire a copywriting professional who is also an SEO expert.

Copywriters are assigned creative tasks to help businesses of any size with getting prospective customers to take action.

Content that moves a prospect to call your business or to place an order on your website is more valuable than content that causes visitors to click away from the page.

Therefore, hiring experienced copywriting services will help you reach your goals much faster.

Get Found Online With SEO Content

Search engine optimization strategies that are used toward content creation can help a website get found online faster.

Hire an SEO content writer to outrank local competitors.

While SEO strategists wrestle with A/B testing to determine whether backlinks or content writing is more effective for getting found online, SEO content will always be the long-term winner.

Sure, authoritative links will signal a vote of support from websites with various levels of strength, however, it’s content that largely attracts readers and keeps them engaged on the page.

Among the best ways to get found online is to hire a copywriter with experience in your niche.

Some copywriters specialize in helping small business owners attract more traffic toward an ecommerce website or help companies improve brand awareness.

We are driven to remain the top copywriting service to hire for mortgage companies and insurance firms that desire more website traffic or to get found online.

Considerations

A record number of businesses that fail to maximize online marketing are closing every year.

Greed, cheap marketing strategies and unproven SEO methods are often to blame.

Making the decision to modestly grow your business online can provide an abundance of high-quality leads and more closed sales.

Hire a SEO content writer or an experienced copywriter to crush the competition.

Contact Mobile Copywriter today for help with the best digital marketing strategies for business owners who want to dominate local website traffic.

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3 Ways to Quickly Generate Free Mortgage Leads

April 18, 2024March 22, 2019 by Ray Cole

3/5/2024

Free mortgage leads will improve your bottom line.

Fresh mortgage leads create excitement for hungry loan officers.

Getting a daily supply of highly targeted mortgage leads could prevent you from cherry-picking through aged contacts.

Digital marketing strategies offer excellent ways to generate free mortgage leads online.

How to Get Mortgage Leads Free?

Let’s explore ways to generate mortgage loan leads without paying for an exhausted list of names.

As a mortgage broker, loan officer or a lender, you need a steady supply of Internet leads.

Whether you want to generate purchase leads or refinance leads, these 3 methods can help:

Engage with borrowers before they’re shopping for a home mortgage loan.
Build your brand to stay top-of-mind with your audience.
Use content marketing strategies to drive traffic toward your website.

Create SEO Content for Your Mortgage Website

Visibility is the fastest path toward writing and closing more mortgage loans.

However, you must have a way for prospective borrowers to find you online.

Mortgage businesses that generate a ton of free Internet leads are easy to discover on Google via targeted keyword phrases.

To get found online in the local search results, your website must be optimized to attract borrowers who are searching for mortgage services in your area.

Creating search engine optimized content for your website can improve your site’s ranking on Google.

With SEO content on your website, you will be able to generate free mortgage leads faster than your competitors who are not using the best SEO strategies to get found online.

Free Mortgage Leads – FHA, Conventional and VA Loans

You can generate free mortgage leads for all types of home loans.

Using content marketing strategies to reach more borrowers could help you build your business.

Whether you specialize in FHA mortgage loans or VA mortgage loans, it’s imperative to get the

word out to prospective borrowers and to your referral partners.

Consistent marketing messages will help you get free mortgage leads.

Write Engaging Content for Your Mortgage Blog Every Week

According to the Social Media Examiner website, Internet users average four hours per day online, read approximately 10 blogs per day and spend about 25 percent of their web-based time on blogs and social media.

Amplifying your reach is a lot easier with weekly blog posts.

Google uses robots to constantly scan the World Wide Web for authoritative pieces of content that relate to search phrases that web-based users are eager to find.

Weekly blog posts also increases your opportunity to generate free mortgage leads online.

Ideally, you should aim to consistently inform or to entertain your blog readers.

The mortgage lenders and brokers with record-breaking origination volumes are typically posting engaging content on a daily basis.

Mortgage professionals who are not submitting a regular supply of content for a blog or a website will notice less online traffic from new visitors, and they are less likely to generate free Internet leads.

The reason is very simple!

Google provides the best search results that are available for its users.

Mortgage companies that create a website or a blog without frequently upgrades will fall off of Google’s radar.

Now, Google will not make a website vanish, intentionally.

Competitors who are submitting high-quality blog posts each week will submit at least a dozen (12) pieces of content for Google to rank within its search results every quarter (3 months).

So, if you add one blog post per month, you are only providing Google with 3 pieces of content per quarter to consider.

Therefore, your competitors who are fiercely trying to connect with borrowers before you do are providing Google with four times as much content (400% more).

Quality is certainly more important to Google and to your website visitors than quantity.

In most cases, a mortgage competitor that has similar content to yours with more frequent contributions will outpace you in search engine rankings, website traffic and lead generation.

Content creation requires time for research, writing, editing and crafting quality messages.

When you dominate your local area for valuable keyword terms, you’ll get mortgage leads for free.

Hiring a copywriter is a great way to generate free mortgage leads via informative blog posts.

Connect with a mortgage expert at Mobile Copywriter today!

Generate Free Mortgage Leads With Social Media Marketing

Social media appeals to people with all sorts of interests.

Building relationships is largely what social media is all about.

As a mortgage lender or a mortgage broker, social media is perfect for building your brand.

So, whether you engage in social media marketing on Facebook, Instagram, Twitter, LinkedIn or Pinterest, you have unlimited opportunities to increase brand awareness for your mortgage business.

Additionally, social media networks are great places to get free mortgage leads.

At the moment, social media networks are free.

However, that could change one day, as several popular online newspapers that were free, now require a subscription for information that’s hot off of the press.

But, unlike newspapers and other types of printed advertisements, you can instantly publish content about your mortgage company.

Social media followers who need to buy a home or to refinance could obtain information about your mortgage company within your profile.

Therefore, adding a link to your website or providing a phone number to contact you are also quick ways to generate free mortgage leads via social media.

According to HubSpot, social media marketing improves lead generation and sales results because you are directing promotions toward people who decided to follow you.

Loan Officers Can Generate Free Mortgage Leads

Some mortgage companies expect loan officers to generate free mortgage leads from a variety of referral partners.

Loan officers can seek referrals from real estate agents, accountants, home builders and other professionals who frequently engage with consumers.

So, instead of paying online advertisers a hefty sum each month, loan originators can use content marketing strategies to get mortgage leads for free.

Our content helps loan officers engage in warm conversations with motivated buyers.

The process enables a loan officer to quickly establish rapport with people who want to buy a home or to refinance.

Using our materials to generate free mortgage leads will help you stuff your pipeline with borrowers who are eager to close.

Consider the Benefits of Free Mortgage Leads

Your website is an electronic storefront.

With thousands of mortgage companies competing to reach local borrowers, your website must be visible on the first page of Google.

Your website needs to build trust with potential customers and it needs to generate free mortgage leads 24 hours per day.

Mobile Copywriter provides professional blogging services, press releases, social media support and SEO for mortgage companies.

Our digital marketing strategies are used to help mortgage brokers and mortgage lenders dominate local competitors, when they generate free mortgage leads.

Hiring a professional copywriter is recommended for brokers and lenders who want to implement free mortgage lead generation strategies.

Still wondering how to get mortgage leads free?

As people who are curious about financing the cost of a home begin to search for answers online,

brokers and lenders who provide helpful home buying tips will generate mortgage loans for free.

The secret sauce to closing more mortgage loans begins with a pipeline of motivated borrowers.

Brokers who provide solutions for borrowers with a low down payment or self-employment income

that is difficult to prove should generate free mortgage leads on autopilot.

We create content that helps lending professionals get mortgage leads free of charge.

When borrowers are calling in for specific details about lending products, loan officers can take the

time that is necessary to properly assist them versus rushing to find more prospects.

Are you ready to quickly increase your share of the local mortgage market?

Learn more about our process to generate residential and commercial mortgage leads free.

Reach out to Mobile Copywriter about content marketing strategies to generate mortgage loan leads.

Expedite methods to generate free mortgage leads now!

Contact Mobile Copywriter today about SEO copywriting services to maintain a full pipeline of borrowers who are anxious to get a mortgage loan online.

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Copywriter Uses SEO to Generate Qualified Leads Online – Post #454

September 19, 2018 by Ray Cole

Search engine optimization is the best way to obtain qualified leads online. When everything within a marketer’s tool belt seems to stall, a competitive business owner might begin to experiment with various promotions and strategies to increase online sales. Although, a small business rarely has an unlimited budget to waste money on paid advertising campaigns. Mobile Copywriter helps local business owners achieve a higher return on investment with affordable SEO copywriting services.

What is Search Engine Optimization?

SEO logically streamlines web page content for search engines to quickly find relative information for a user’s online query.

For instance, imagine going to a local grocery store to find pet food. However, the retailer did not post a shopping directory or numbered aisles that contained a summary of featured items.

On an initial visit, this could be a very daunting and time-consuming experience. Although, asking for help from an employee within the store could provide a faster solution.

Next, imagine if canned pet foods are located on the same shelf as canned vegetables. A bad user experience would exist for first time visitors.

Interestingly, getting a website found online is far more complex than the aforementioned scenario.

Why?

Well, most items are labeled in a grocery store, and help should be available to find items that are in stock.

A website that is not properly optimized will be harder for online shoppers to find than a specific item within a grocery store.

Novice and advanced website designers routinely omit items that are necessary for a small business website to get found on Google.

Shown below are some of the items that a properly search engine optimized web page will include:

An amazing headline
Headings
Subheadings
Authoritative content
Keywords
Phrases
Title tags
Meta tags
Meta description
Page speed
Page breaks
Images
Image description
Image links
Internal links
External links
Sufficient word count
Proper punctuation
Exceptional grammar
Relevant content

According to the U.S. Small Business Administration, SEO services can increase a website’s visibility online.

Why Hire a Copywriter for SEO Versus a Content Writer?

The decision to hire a content writer or a copywriter largely depends on a company’s use for creative materials. So, what should a small business owner consider before hiring an experienced content writer or a professional copywriter.

Generally, a content writer provides informational web page content, eBooks, newsletters and blog posts at affordable rates.

A copywriter will use a series of compelling words to reach a reader’s pain points and encourage him to follow certain call-to-actions.

Copywriting should be earmarked toward sales-oriented marketing strategies.

Therefore, copywriters are recommended for the vast majority of business owners who are trying to figure out how to generate qualified leads online.

Copywriters who specialize in search engine optimization are capable of providing more value to small business owners than generalists who are not focused on producing content marketing collateral to increase inbound leads and online sales.

How Long Does it Take to Generate Qualified Leads With SEO Content?

When a small business owner or a marketing manager wants to calculate the ROI for a specific promotional strategy, it is wise to inquire about the expectations for qualified leads.

Many online marketers will promise a certain number of leads per day, make ridiculous claims or guarantee first page Google and YouTube rankings within hours.

The truth is, it is difficult to provide any credible answer without testing and experimentation. Sure, past performances and results from similar industries may be useful, however, every website is unique.

Lead generation will depend on a variety of factors, such as a website’s visibility in the search engines, content quality, content frequency and the marketing strategies that are implemented.

Mobile Copywriter uses the top SEO copywriting strategies to help small business owners increase website traffic and online sales. Use the button below to get more details about affordable ways to connect with targeted prospects via the Internet.

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5 Content Writing Ideas to Immediately Grow Your Small Business – Post #453

January 27, 2024July 11, 2018 by Ray Cole

1/27/2024

Entrepreneurs frequently dream about the quickest ways to increase online sales.

Want to know why?

Well, sales growth for a small business is proportionately tied to more revenue.

And, more revenue equals more money!

According to the Small Business Administration, funding is important for your small business.

However, your business can experience massive growth with a stronger connection to people who need your products and services.

Using your website, social media and various digital marketing strategies, your business can generate an unlimited amount of local Internet leads.

Mobile Copywriter shares proven content writing ideas to help you rapidly grow your small business.

Get Found Online With Content Writing Ideas

For several decades, copywriters have used long-form content to tell a story that resonates with readers, touches certain pain points and guides readers toward a call-to-action.

Advertising agencies typically hired copywriters to create content for sales letters, brochures, billboard messages and for a variety of printed advertisements.

These days, consumers spend an enormous amount of time online.

Visibility on desktop computers and mobile devices is a must for entrepreneurs who are serious about growing a small business.

On any type of device, content writing provides the best way for a small business to get found online.

Since Google chronologically ranks website content according to quality, it is wise to only add authoritative information to a company’s blog or website.

Content Writing for Search Engine Optimization

In a nutshell, search engine optimization aims to publish content in a manner that complies with Google’s best practices.

Webmasters and copywriters who focus on search engine optimization can increase the opportunity for a small business website to get found on the Internet.

Therefore, content writing that stands head-and-shoulders above the rest will ultimately rank on the first page of Google.

Small business owners who are well versed in SEO and content writing should take a few hours each week to create materials that website visitors will enjoy reading.

If a busy schedule prevents a small business owner from generating fresh website content, a professional SEO writer is highly recommended for the task.

Similar to buying cheaply made products or tools, growth-oriented business owners should avoid hiring cheap content writing services for search engine optimization.

Although, working with an experienced SEO professional could result in more local Internet leads for small business owners.

Write Weekly Blog Posts

Writing high volumes of authoritative content provides plenty of information for readers to absorb.

Posting insightful content each week can build engagement with readers who return to a small business website to get valuable tips.

On an annual basis, weekly blog posts can add 52 fresh pieces of content for a growing website. Stay ahead of the competition with frequent content contributions.

Entrepreneurs who are short on time or ideas can hire content writing experts to craft high-quality blog posts.

Create Original Website Content

Some business owners who want to immediately grow online sales for a service-based company will hire cheap article writing services or article spinners to create low-cost content.

However, original website content is needed to command search engine attention from Google, Yahoo and Bing.

While the cost for cheap article writing might be associated with fiscal responsibility, wise business owners will remember that Google issues penalties for attempts to artificially obtain an edge within its search engine results pages.

Write Helpful Social Media Content

While you have the ability to reach thousands of like-minded individuals for free, use the opportunity to provide your followers with valuable content.

Instead of spamming your audience with promotions to get more followers or to sell branded t-shirts, it is wise to offer helpful tips that could solve a variety of problems.

Connect with Mobile Copywriter to order content writing services that will keep readers returning to your website for valuable information and to improve your website rankings online.

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Mortgage Marketing – Post #452

April 12, 2019May 7, 2018 by Ray Cole

Lending professionals will thrive with branding that resonates with local home buyers and borrowers who want to refinance. However, mortgage lenders and brokers are often competing to originate loans from the same group of prospective borrowers. Mobile Copywriter provides a definitive overview of the best mortgage marketing strategies.

Becoming known as a reputable resource for government, conventional and alternative lending programs can establish a local mortgage company as the go-to resource for buying or refinancing a home.

Our mortgage marketing strategies are helping brokers and lenders build more engagement with prospective borrowers.

Using content creation methods that are designed to gain search engine visibility and to increase website traffic, we help our clients save money by avoiding “hit or miss” advertising methods.

Targeted Marketing Strategies

Instead of recommending massive mailing campaigns or expensive forms of online advertising, we educate our clients on the benefits of content marketing.

When lenders are consistently providing valuable information and resources for borrowers who are in the market for specific services, the opportunities to write more home loans will naturally increase.

Therefore, instead of hoping that buyers are tricked into clicking onto an advertisement just to generate mortgage Internet leads, targeted marketing strategies provide a win-win for lending professionals who truly want to obtain clients for life.

Using a variety of services, such as web content writing for mortgage companies, authoritative blog posts, social media networking and press releases, our clients who are too busy to complete similar tasks are able to receive targeted Internet leads.

Mortgage SEO

Search engine optimization is often viewed as some sort of mysterious art form that has lost its appeal in the world of online marketing.

The confusion typically stems from entrepreneurs who are largely unaware of the benefits of SEO. Perhaps, a small business owner hired an SEO specialist to get a website ranked on the first page of Google, but the process failed.

As the top ranked SEO copywriter for mortgage companies (go ahead and Google it for confirmation), we only use the most reputable online marketing strategies to help improve a website’s natural search engine rankings. The practice is commonly referred to as “White Hat” SEO techniques, which are highly recommended to avoid search engine penalties from Google or Bing.

When properly performed, mortgage SEO will increase the opportunities for a local website to get found online. Although, mortgage marketing managers and loan officers should know that it takes time to rank a blog or a website on the first page of Google for highly desirable terms.

Certain keyword phrases that are deemed as low-hanging fruit might be easier to rank online. But, it could take six months to a year for competitive terms to achieve favorable search engine rankings.

Sure, we have gotten many pages to appear at the top of Google in just a few weeks, however, we do not make the types of guarantees that causes people to lose trust in legitimate SEO techniques.

SEO Copywriting Gets Mortgage Marketing Results

Hiring an SEO copywriter is a great way to maximize a mortgage company’s marketing budget.

Here’s why!

Mortgage professionals are generally too busy to create enough content to consistently feed their pipeline, to remain up-to-date on SEO advancements or to perform A/B tests to gauge what’s working versus what is not.

Our mortgage marketing packages provide weekly blog posts, daily social media actions and periodic press releases. Instead of hiring three or more experienced creative specialists who would expect salaries and benefits of at least $60,000 each (copywriter, social media pro, content writer, editor, digital marketing expert), lending professionals can outsource the tasks to a professional SEO copywriting service.

Submitting informative and concise blog posts will improve the chances that readers will opt-in for certain offers or visit the website again to view future topics of discussion.

In addition to providing stellar search engine optimized web content, copywriters are also known for creating priceless call-to-action materials.

We provide the ultimate combination of services for effective mortgage marketing that builds brand awareness, website traffic, reader engagement, Internet leads and more closed loans.

Connect with us today about obtaining targeted mortgage leads from borrowers who are searching online for local lending services.

Mortgage Website Traffic

Similar to other types of sales, mortgage lending is largely a numbers game. For instance, a mortgage company that gets 1,000 monthly website visitors versus a company that gets 10,000 monthly website visitors will receive far less mortgage leads.

Sure, the traffic sources are vital to generating quality Internet leads. However, companies that are focused on generating organic website traffic via Google’s search engine results will not have to spend thousands of dollars each month on Facebook ads.

Content creation is an excellent way to increase mortgage website traffic for a local broker or for a regional lender.

Competitive mortgage lenders and brokers can work with SEO copywriters to create call-to-action content that encourages website visitors to apply for a home loan or to return to the website for additional information.

So, what types of content will generate free Internet leads for a mortgage website?

Home buying tips

Debt consolidation

Credit improvement

Financing programs

Pre-qualifying

Saving money

Benefits of homeownership

Reasons to hire a professional

Local community involvement

Content Marketing Strategies for a Mortgage Company

The days of creating a piece of content to never touch again are gone, as the Internet provides an expressway for smart marketing professionals to reach a massive amount of folks with content curation strategies.

Shown below are some of the best ways to share content via digital marketing methods.

Web page content

Blog posts

Videos

Podcast

Newsletters

Press releases

Social media

Web Page Content – Visitors rarely land on a mortgage website by accident. When a prospective borrower clicks onto a mortgage website, he is generally seeking information about buying a house or refinancing his current home loan.

With content that references some of the topics mentioned above, a new website visitor may take some time to check out some useful tips. Ideally, the prospective borrower will bookmark the website for a future visit.

Ironically, many mortgage company websites are rarely updated. Therefore, when a prospective borrower returns to a previously visited website for more info, she is likely to go to other mortgage websites that consistently provide fresh web page content.

Blog Posts – While potential borrowers are unlikely to frequently check out a mortgage company’s “About Us” page or its “Services” page, a high number of repeat visits may be made to view helpful blog posts.

As an unbeatable method to stay connected with prospective borrowers, blogging is an excellent way to build a subscriber base that gets a notification when a new blog post is published.

When a mortgage company can retain a borrower’s attention by drawing them toward a branded mortgage website several times a month, a greater level of trust will exist to move the relationship forward. The probability is extremely high for a trusted mortgage lender to receive a phone call when the borrower is ready to apply for a home loan.

Videos – Since a large percentage of consumers love to watch visual content that enables them to follow along, live video presentations and recorded videos are used to cover a wide variety of topics.

In 2018, and beyond, video marketing is projected to become the preferred method for building an audience of raving fans. Viewers can easily subscribe to their favorite channels, and receive a notification when a new video is published.

Podcasts – As a digital audio file, subscribers can listen to recorded topics of interest. According to Search Engine Land, podcasts may be used to build credibility, authority and search engine rankings.

Newsletters – Monthly or quarterly newsletters may be used to provide a variety of details that readers might find useful.

Press Releases – a mortgage company can hire a copywriter to create informative press releases. While a press release is not a mortgage marketing method that improves SEO, the opportunity for social sharing, media attention and brand awareness makes this a viable way to get the word out about major announcements or upcoming events.

Social Media – Today’s mortgage marketing professionals are aware of the power of social media networking. It provides an excellent forum to educate, entertain and inform a community of followers about a variety of topics.

Many reciprocal benefits are realized via social media, as helpful tips and services may be received from a variety of followers. Social media networks, such as Facebook, Twitter, LinkedIn, Google+ and Pinterest are excellent platforms for mortgage firms.

Generate Free Mortgage Marketing Leads

Mortgage brokers and small mortgage companies often discover that lead generation is very expensive. Some of the largest mortgage companies in the country are spending millions of dollars each month toward paid advertising that makes it difficult for local mortgage firms to compete.

However, our promotional strategies are helping local originators generate free mortgage leads. Therefore, without a huge budget for pay-per-click leads, display ads, social media advertising, direct mailing costs or telemarketing campaigns, we help our clients dominate their markets for local Internet leads.

Our 7-Step Process for Content Marketing Success helps brokers and lenders obtain exclusive leads for purchase, refinance and for reverse mortgage loans.

Hire Copywriters for Call-to-Action Mortgage Marketing Strategies

While every company hopes that each website visitor will complete an online application for a mortgage loan, the reality is quite different.

A borrower might review three or more websites before selecting a mortgage company to work with.

Companies that provide an enormous amount of value will probably notice that a fair amount of repeat visitors have returned to their websites. Although, it’s actionable types of content that moves the prospect toward becoming a customer.

Mortgage brokers and sale managers can hire copywriters to create content marketing strategies that motivate website visitors to pick up the phone or to submit their contact information via a contact form.

Content Marketing Costs for a Mortgage Company

So, how much money should a mortgage company spend per month for content marketing? The actual answer will vary according to the number of loan originators that a company employs and the company’s average conversion-to-leads ratio.

Affordable content writing services for mortgage companies are worth their weight in gold — regardless of price.

Why? Because ranking on the first page of Google for highly desirable keywords will enable a mortgage company to get more Internet leads than companies that are shown on page two or beyond.

Cheap article writing services and content marketing services might charge $50 per article or $200 per month, while professional article writing services might charge $200 per search engine optimized article or $1,000 per month.

Like everything else, the supply and demand for high-quality content writing that generates website traffic and Internet leads will cost more than generic information that is quickly produced.

Here is why the costs for an exceptional content marketing system for mortgage companies is a no-brainer.

Using an average loan amount of $200,000, a mortgage company would gross $3,000 with a loan origination fee of one and a half points.

Mortgage companies with content marketing costs of $1,000 per month would recoup their costs with just one loan per quarter.

Ideally, a local mortgage company that generates daily Internet leads via digital marketing could easily close 4 or more loans per month to realize an ROI that is more than 10 times the cost of content creation and marketing services.

Increasing Brand Awareness for a Local Mortgage Company

In an age where consumers are using their smartphone and laptops to search for everything online, mortgage companies need to have a strong local presence to compete against larger lenders.

Consumers know that Google has displayed the websites with the most authoritative content at the top of their local search engine results pages.

Frequently appearing on the first page of Google, in social media and in press releases are excellent ways to build trust and brand recognition with local customers.

Mortgage companies can get the word out about a new office or recent developments by hiring experienced copywriters for increasing brand awareness.

Considerations

Storytelling that shares bite-sized chunks of information may be used to provide an endless amount value for readers who initially land on a website via a specific keyword search, such as “Copywriter PA” or “Copywriter Mortgage Content.”

We help mortgage companies that are eager to close more FHA, conventional, VA, USDA and reverse mortgage loans.

Contact Mobile Copywriter for mortgage website content that dominates local search engine results.

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5 Clever Ways to Increase Online Sales – Post #449

August 13, 2023February 13, 2018 by Ray Cole

Updated 8/13/2023

Website marketing strategies for small business owners are often met with various levels of success.

However, entrepreneurs who are using proven methods to increase website traffic will have the best opportunities to get local Internet leads.

Mobile Copywriter uses a reliable content creation process to help its clients increase online sales.

1) Create an Awesome About Page

Before making an online purchase from an unknown enterprise, a consumer is likely to review website information that provides some background details about the company.

Taking the time to create an “About” page could enable website visitors to gain greater levels of insight toward a company’s industry experience, accolades, knowledge, values and its mission.

Since consumers prefer to buy from trusted companies, it’s a wise idea to write an awesome “About” page that helps to build brand awareness and to increase online sales for a local business.

2) Use a Conversational Tone to Engage With Website Visitors

Compelling content that provides valuable information for website visitors may lead to higher levels of user engagement and substantially increase online sales.

So, rather than using terms that a reader will need to research to understand, content creators are advised to employ a conversational tone.

In some industries, it is rather easy to explain and to share information.

For instance, many writers in the fashion industry, sports or the entertainment industry have very few reasons to use overly technical terms to impress website visitors, blog readers or social media followers.

Generally, a basic overview of certain topics can keep website visitors engaged online.

However, in other industries, many readers are confused by content that appears on websites for certain services, such as personal finance (mortgage loans, insurance, investments, auto financing, taxes, banking) law, education, health, dentistry and a variety of home contractors (plumbers, HVAC, professional cleaners, electricians).

Simplifying website content into information that is easy to consume is the best way to increase engagement with online shoppers.

We help local business owners dispense healthy chunks of content that website visitors enjoy. It’s the best way to ensure that website visitors are eager to return to review and to share valuable content.

3) Add Call-to-Action Copy to Increase Online Sales

On a sales floor, it is common knowledge that asking for the sale increases the probability of closing the deal.

Online, it is more important to ask for the sale. Because, in-person sales are largely closed on the buyer’s emotional state.

When shopping online, buyers typically visit several websites to gather information about a specific product or a service.

Solving a problem or providing information that helps website visitors is the fastest way to increase online sales.

Call-to-action copy subtly guides website visitors toward a phone number, a contact form, a lead magnet or another item to obtain an immediate response.

Content writing that simply adds a “buy now” button to solicit a purchase will rarely work.

However, when compelling forms of content align with information that users are searching for online, business owners will realize increased engagement with website visitors.

4) Post Consistent Types of Content Toward a Targeted Audience

Companies that operate within a particular niche are encouraged to post content that relates to specific products or services.

Deviating away from the types of content that attracted readers to a website can lead to lower levels of trust and poor user experiences.

When a user performs a Google search with specific keywords or a phrase, it’s imperative to ensure the information that a user is seeking is present on the specific results page where the user is directed.

Keep in mind, the majority of all web pages that don’t contain keywords or search phrases will not appear within favorable search engine rankings, anyway.

Search engine optimization experts refer to a term that is known as Latent Semantic Indexing or LSI.

The process is a mathematical analysis of similar terms that relate to the main keywords on a website.

The targeted audience for a mortgage broker might occasionally search for the term “private money” versus “mortgage lender” “home loans” or local mortgage broker.”

Entrepreneurs who consistently add valuable content that readers are searching for can expect to build an audience that regularly consumes and shares specific information.

Additionally, the enhanced engagement should help increase online sales for small and mid-sized businesses.

5) Refresh Stale Web Pages With Search Engine Optimized Content for Mobile Users

It is important to create content that is easy to scan for users who are constantly on the go.

Mobile marketing in 2023 requires companies to provide concise details for users who want a quick overview of specific products and services.

Therefore, the creation of blog posts and web page content with more than 2,000 words is likely to become a practice from the past for marketers who aim to increase online sales via mobile users.

Marketers and small business owners should know that Google largely frowns on websites that display stale, duplicated, irrelevant and thin forms of content.

Conversely, the search engine giant periodically rewards websites (via higher search positions) that are frequently adding high-quality content for web-based users to discover.

Aside from paid advertising, content that is search engine optimized is the easiest to find online. It is important to remember that mobile users have surpassed the amount of daily desktop users.

Therefore, it pays for nearly every type of business to get found online via mobile search engine results.

Among the best ways to get found in mobile search is to hire an experienced content writer or an SEO copywriter who knows how to increase website traffic for local businesses.

Mobile Copywriter helps local business owners obtain more Internet leads from website visitors who are searching online for specific products and services.

The bulk of our clients are mortgage, insurance and legal professionals.

However, we also help a variety of contractors, entertainers and small business owners who want to build stronger relationships with local prospects.

Connect with Mobile Copywriter today for small business marketing success.

Use the “Get Info” button below to contact us now for search engine optimized content that motivates website visitors to make an online purchase.

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Hire Website Content Writers to Generate Mortgage Leads

September 19, 2019January 30, 2018 by Ray Cole

Internet advertising and digital marketing strategies are helping lending professionals earn more money online. Although, companies with extensive promotional budgets are crushing many local mortgage brokers and mid-sized lending firms.

Mobile Copywriter levels the playing field with the creation of professional website content to generate mortgage leads. Now, there is no reason to repeatedly lose business to larger competitors with deeper pockets.

Why Hire Content Writers for Lead Generation?

In the years ahead, mortgage companies that maintain frequent engagements with prospective borrowers will consistently close more business. So, why should local brokers and lenders hire professional content writers? Similar to the reasons that a first time home buyer should seek representation from a licensed real estate expert versus pursuing for-sale-by-owner properties, a lending expert should want to hire the best copywriters to create content for mortgage lead generation.

Sure, it’s fairly second nature for lending professionals to interpret rate sheets and investor guidelines, however, it takes a different skill set to craft topics about financial content that will retain the attention of website visitors.

Having just a few precious seconds to engage with readers who are searching for a loan to buy or to refinance a home, mortgage lenders can outsource their article writing services to professional copywriters who can eloquently guide readers toward a call-to-action. Besides, hiring content writers or a professional copywriter will save lending specialists a ton of time.

Hire Copywriters to Generate Mortgage Leads With SEO Content

Search engine optimized website content increases the probability that a local mortgage company might get found online. Since many of the results that appear on Google’s first page are already search engine optimized, it is wise to hire the best SEO copywriters to create website content and to craft informative blog posts.

Who does not not want to rank at the top of Google’s search engine results page? Companies are scrambling to maintain their search engine rankings that generate hundreds of free mortgage Internet leads. We specialize in creating professional mortgage content that increases visibility online for local brokers and lenders who are aiming to rank on the first page of Google, Yahoo and Bing.

Cost for SEO Copywriting Services

SEO content for mortgage companies is very cost effective. Our annual costs to create search engine optimized website copy is typically recouped with just one or two closed loans. When compared to the costs for pay-per-click leads, search engine marketing, online advertising and direct mail campaigns, hiring SEO copywriting experts is a much better value.

In addition to gaining top search engine rankings for small businesses, a stronger level of engagement is achieved when website visitors are sticking around to consume more content. The amount of time that the average reader spends on a website is a factor that Google uses toward its ranking factors. For instance, a website where visitors are typically hitting the back button or clicking away within eight seconds will not fare well in Google’s search engine ranking. While a website that maintains a reader’s attention for 30 seconds to several minutes or more will usually gain higher page ranks than inferior sites.

While no one outside of the Silicon Valley headquarters knows the precise reason that Google will improve or demote a website’s ranking, it is reasonable to expect that the search engine giant will prominently display results that provide informative and enjoyable content for other users. Therefore, beyond the relatively low cost for SEO copywriting, it is very wise to hire the best SEO copywriters for mortgage professionals.

Sales managers and company executives should know that a mortgage website that does not appear on Google’s first page of local search results for valuable keywords and long-tail keyword phrases are losing business to nearby competitors. While there is usually enough business for most mortgage companies to find a way to survive, when a prospective borrower clicks onto a lender’s website that shows up on the first page of Google, opportunities are lost for brokers and lenders with website rankings that appear beyond page one of the world’s most popular search engine.

In most areas of United States, thousands of local searches are performed everyday for mortgage related terms. Companies that excel at mortgage marketing will be poised to connect with more website users who are searching for a home loan.

Order Content Writing Services for Mortgage Lead Generation

A healthy supply of mortgage leads can result in more closed loans. Loan officers who are consistently closing deals will be happier about showing up for work. When a lending team is fired up about reaching certain monthly goals, a mortgage company might realize stronger profits.

Our system is designed to generate fresh mortgage internet leads via organic marketing strategies versus live transfer leads or other costly mortgage lead acquisition methods.

Companies that are driven to engage in mortgage marketing that achieves more brand awareness and online inquiries will be able to close more loans. Deciding to order content writing services for mortgage lead generation is the first step toward success.

Next, it is wise to set a monthly mortgage marketing budget that encompasses original content creation, search engine optimization and social media promotion.

Mortgage companies with a robust marketing strategy can obtain a health amount of local Internet leads. Hiring cheap article writing services to create website content rarely produces top search engine rankings. When low-quality content writers fail to produce engaging content that results in more online leads, mortgage marketing managers will usually opt for pay-per-click ads that appear at the top of the search engines.

Hiring affordable SEO Copywriters to create persuasive content that compels readers to inquire about financing to buy or to refinance a home is a cost-effective way to grow a local mortgage company.

We use search-engine friendly methods to help mortgage websites and small businesses get found online. When a prospective client is performing a web-based search to find a mortgage loan, competitive brokers and lenders will want to receive the call.

Contact Mobile Copywriter to generate purchase money leads with search engine optimized content that sells.

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