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Compete to Win in 2021: Marketing for Mortgage Brokers and Real Estate Agents

August 14, 2023January 23, 2020 by Ray Cole

Updated 1/13/2021

Helping consumers with one of their largest purchases is a big deal. Whether your role is to help them find a home or to secure the financing for it, they must be able to remember you when they are serious about buying a home. Mobile Copywriter provides marketing for mortgage brokers and for real estate agents to compete for more business in 2023.

Improve Your Local Visibility

If prospective buyers have to stumble upon your name or website to locate you, 2023 will be a difficult year for your business.

Competing against thousands of remote workers who are also seeking to connect with local customers will increase the marketing challenges for sales professionals.

Unless a referral is provided, a home buyer will contact the most recognized real estate agent or mortgage lender in her community.

Brand awareness builds trust.

Therefore, when a home buyer begins to recognize a loan officer’s presence online or via social media posts, opportunities for engagement increases.

With top Google rankings for high-value keywords, a home buyer could visit a real estate agent’s website or blog to gain more information.

Note: A top Google ranking is needed for increased visibility, as most web-based users will not venture toward the second page search engine results.

According to Hubspot, 75 percent of web-based users never go beyond the first page search engine results.

Borrowers can also review a mortgage broker’s profile on social media, and decide whether to share some of the content or to become a follower.

When done correctly, this is very powerful. Having thousands of local social media followers could lead to an envious amount of closed transactions and more money in your pocket.

Recognize Your Marketing Challenges

Selling more real estate or closing more mortgage loans is easier when you follow a proven routine. Your daily habits will largely determine the level of success that you obtain.

In an industry where it’s so important to keep up with existing clients and to build engagement with new clients, a few extended meetings or phone calls could impact your regular schedule.

Getting the word out about your business is time consuming. However, marketing for mortgage brokers and for real estate agents is required to consistently attract prospective clients.

Shown below are a few things that could derail your scheduled tasks.

Unexpected office visits
Sales meetings
Extended conversations
Multiple house calls
Automobile problems
Family emergencies
Health issues
Depleted marketing reserves

Hire a Copywriter for Marketing Help

Outsourcing important tasks that are necessary to grow your business will give you more time to focus on customer support and selling.

Our affordable copywriting services for real estate agents and for mortgage brokers are designed to generate free leads versus relying upon an expensive pay-per-lead strategy.

Many sales professionals have been advised to perform marketing activities, such as social media, direct mail, blogging, newsletters, web design, mobile, SEO, Google ads and Facebook ads.

We provide marketing help for real estate agents and for mortgage brokers who are too busy to consistently perform the above activities.

When you hire a copywriter for marketing help who provides blogging, social media support, SEO services and press releases at affordable rates, you retain more of your time to devote toward other productive activities.

With more time to close mortgage loans or to sell more homes, you can compete to win in 2023.

Get more details about working with the best content creator for real estate agents and for mortgage loan officers today.

Use the blue button below to tell Mobile Copywriter what you need.

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3 Tips to Rank a Mortgage Website on the First Page of Google

December 11, 2019 by Ray Cole

Mortgage brokers and loan officers can generate more business with a stronger online presence. While attracting more website traffic and home buyer leads is a major goal for most lending professionals, few companies are maximizing the opportunity to generate free inbound traffic. Mobile Copywriter shares some of the best tips to rank a mortgage website on the first page of Google.

Reduce the Clutter on Your Website

A cluttered website often fails to provide a path for visitors to follow.

This generally causes a visitor to bounce around various areas of your website or to perform another search engine query.

Maintaining a clean website that provides concise details for readers can increase the time that a visitor spends on your top web pages.

Removing oversized graphics and images that take too long to load can also improve your website metrics.

Tip: Fast loading websites will typically rank higher than a similar site that loads slowly.

Google will only showcase websites that are properly optimized to provide fast

results for users on its first page search engine results.

Create High-Quality Content for Your Mortgage Blog or Website

Throwing content onto your website to see if your traffic spikes or tanks is a bad idea.

Every piece of content that is created for your blog, website, social media profile or a press release must be outstanding.

Yes, you should aim for perfection.

Why?

Because, you are competing against millions of search engine results from other mortgage companies with similar goals.

Taking additional time to carefully craft anything that you want to publish will generally separate your website from the average mortgage company.

Within your content, you must write and display content that is relevant to the topic that resulted in the visitor’s arrival to your website.

High-quality content will consist of proper grammar and a unique voice.

When a mortgage company website contains information that may be found on any lender’s website, it generally becomes more difficult to rank on the first page of Google.

For instance, the best financial writers and bloggers will struggle to rank above Bankrate’s website for the keyword phrase — mortgage calculators.

Similarly, Bankrate does not compete against our top Google ranking for the keyword phrase — mortgage website content.

Tip: Create phenomenal content for your blog or website to generate more organic traffic, build engagement with readers and to obtain free mortgage leads.

Hire a Mortgage Copywriter for SEO Services

When you are undecided about mortgage marketing ideas or the best ways to grow a mortgage business, an SEO copywriter that specializes in the financial industry will create content that highly resonates with borrowers and meets the highest compliance standards.

The best use of your time will be allocated toward closing loans and growing your mortgage origination volume.

If writer’s block keeps you from consistently fueling your website with high-quality content, your borrowers and prospective clients may be engaged via competitors who are determined to close more mortgage loans in 2020.

Also, you should avoid cheap article writing services and web designers who outsource various content creation tasks to freelancers who lack a significant amount of mortgage industry knowledge and experience.

If ranking on the first page of Google was as easy as many marketers proclaim, everyone would avoid paid advertising and wait for organic traffic to flow toward a marketing funnel or toward a mortgage website.

Hiring an experienced mortgage copywriter to write content for your blog or website will result in increased brand awareness, free inbound leads and more closed transactions for your mortgage business.

Tip: Avoid sales calls from marketing professionals who want to rank your business on the first page of Google. Instead, perform some due diligence of your own. Search for the specific services that you need, such as affordable mortgage copywriters, increase website traffic for a mortgage company, hire a mortgage copywriter or mortgage content writers to find out who has the skills to rank for the services that are being offered.

Want to close 20 additional loans or more in 2020?

As the best content creators for the mortgage industry, Mobile Copywriter will help you exceed your sales goals.

Are you ready?

Bonus Tip: 10 Reasons to Hire a Copywriter

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Rank in the Organic Search Engine Results to Get Mortgage Leads for Free

October 22, 2019 by Ray Cole

Obtaining high-quality mortgage leads for free is possible for local loan originators. Knowing how it is done can enable mortgage professionals to close more loans and to earn more money.

Whether you are a loan originator, a mortgage broker or a local home lender, Mobile Copywriter has the ultimate marketing system for you to generate free mortgage leads on autopilot.

Free Mortgage Leads From Organic Search Engine Results

Let’s face it, many originators want to use social media to obtain mortgage leads for free. However, competing originators who are using similar tactics for lead generation are targeting the same prospects.

Why rank in the organic search engine results?

Organic search engine results provide helpful information for prospects who are “searching” online for a home mortgage loan.

The best mortgage-lead generation strategies involve helping borrowers who are looking for support versus cold-calling a prospect to determine if a home loan is needed.

What’s interesting is that many mortgage professionals think that a prospective borrower will perform a search on Facebook or Twitter for a mortgage loan.

Moreover, when a borrower performs a Google voice-initiated search for mortgage rates or for a local mortgage loan, results will appear from companies nearby that rank at the top of the organic search engine results.

Guess who won’t receive any of those leads?

You!

If your website does not appear at the top of Google’s search engine results pages (SERPs), you will lose thousands of dollars to companies with premier rankings.

Everyday, borrowers in every city are performing a search for the best mortgage rates, for first time home buyer tips and for details about refinancing.

Your website must appear on the first page of Google for mortgage terms in your geographic location.

For instance, if you are the king of VA IRRRL loans in Texas, it won’t matter if your website does not appear on page #1 of Google.

Working with an SEO copywriter is the best way to ensure that authoritative content is keyword optimized to improve your website ranking in Google’s organic search engine results pages.

Evergreen Content Creation Can Generate Free Mortgage Leads for Years

If you consistently place Facebook ads or social media posts, you are aware that folks who stop paying for leads or who stop posting on social media will fade into the wind, whenever their activity declines.

Although, solid content creation can retain a top search engine ranking for many years.

A simple Google search for anything related to “mortgage content writing,” “mortgage blog writer,” “generating free mortgage leads,” “targeted Internet leads” or thousands of other keyword terms that we rank for, on page one of Google, will reflect content that was written between one and five years ago.

Crafting high-quality content that obtains evergreen strength takes more time and it’s generally more expensive, but you pay for it once, and you have an opportunity for the content to drive targeted mortgage leads to your website for several years.

Does Your Current Content Creation Work?

Perhaps, you are not building enough engagement with your website visitors.

Maybe, your website traffic is low.

Your website traffic-to-conversions ratio is bad.

If any of the above are true, your current content strategy is flawed.

Quality content creation must be intentional.

You cannot risk adding subpar content to your blog or your website and expect Google to place it at the top of its search engine results.

If you read a lot of our content, you know that Google is the best reference source in the world for authoritative information online.

While Google also sells advertising space, the advertisers who spend the most money are placed above or below the best organic search engine results that Google shares for free with web-based users.

We have written this article to appear in the top of the SERPs when a user searches for “organic mortgage leads” or for “free mortgage leads.”

Many writers strive to achieve the same, however, it might be attempted without providing enough relevant details and the value that we are aiming for you to receive.

Google recognizes this, too.

Therefore, we routinely create content with the expectation that readers and Google will enjoy our information.

Your content creation team should achieve similar results, or you can outsource the tasks to dedicated article writing professionals.

Hire an SEO Copywriter to Get Mortgage Leads for Free

Whether, you offer very low mortgage rates or terms that are slightly above average, you can compete against the best brokers or lenders in the business with stellar inbound lead generation methods.

As borrowers who need money today are searching for financing to buy a home in your area, there is no reason that you should lose local mortgage leads to firms with a larger advertising budget.

If you are facing a myriad of challenges to retain a pipeline of free mortgage leads, you are urged to make a change.

There is no formidable argument for obtaining a first page ranking, at the top of Google’s organic search engine results.

It’s free!

Check out where you currently stand.

Perform a Google search with your optimal keywords and your city in the search bar to see if your website appears on page one of Google.

For instance, perform a Google search, such as “reverse mortgage loans San Diego,” “low-rate home loans New Jersey,” “mortgage pre-approval Miami FL” or “mortgage loans Kansas City.”

If your website does not appear on page one of Google, you need help!

We are here to help you with mortgage marketing strategies that work.

Think about it….

It’s not the borrower with the best credit score who will know to pick up the phone to call you about refinancing his high-interest rate credit cards.

The prospect who reads your blog or a local renter who wants to buy a home might trust the information that you routinely provide.

The consistent engagement or a top search engine ranking could result in you receiving daily Internet leads.

Hiring an SEO copywriter will not only improve your website rankings in the Google SERPs, but your website visitors will also respond more favorably to call-to-actions that guide them to call you or to fill out your contact form.

Compete to win!

You deserve it.

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Generate Mortgage Leads While Mortgage Rates Are Low

August 14, 2023October 16, 2019 by Ray Cole

Updated 3-5-2020

Mortgage rates are shopped online to find the best deal. Unfortunately, many home buyers are not aware that the lowest displayed rate does not always equal the lowest cost or the best mortgage terms. Mobile Copywriter provides the best mortgage marketing ideas to help brokers and lenders close more loans.

Using Mortgage Rates to Get the Best Mortgage Leads

Mortgage professionals who can sell borrowers via the lowest rates in the marketplace should have an easy path toward lead generation.

However, a broker or a lender with pricing that is a quarter-point above the best mortgage rates available can certainly compete to win.

Here are a few ways to compete against price:

Lower overall costs (rate & price combination)
Excellent customer service
Solid customer reviews
Local office presence
Mortgage marketing strategies

Build Brand Awareness for a Mortgage Company

Local brand awareness is one of the best ways for a mortgage company to generate free mortgage leads. When a borrower is ready to obtain financing to buy a home, she may reach out to a mortgage company that is recognized in her area.

A mortgage business with a strong brand has conveyed reliability, trust and value in the market that it serves.

Some mortgage companies are largely known from promotions that display low mortgage rates in print and online.

Although, mortgage professionals who cannot compete on price alone may use other methods to grow a mortgage business and to reach more prospects.

We provide the best content creation strategies and mortgage marketing ideas to connect with prospective borrowers before the competition does.

Content Writing Services to Generate Mortgage Leads Online

With the right marketing system, it is easy to maintain a pipeline of borrowers who need financing for a home.

Doesn’t everyone use a marketing system?

No!

Every mortgage company has different goals, different leadership and a different path toward success.

Every borrower does not get the same mortgage rates.

Each borrower has a different credit score.

Each borrower has a preferred method of consuming information.

Some borrowers might prefer television, radio, social media or perusing the search engines.

As digital marketing professionals, we help mortgage companies connect with borrowers who use various social media platforms and search engines.

Knowing where borrowers are spending time is an important metric for mortgage marketing professionals.

We created a content marketing system that engages borrowers to connect with a mortgage company more frequently.

Whether using fresh web page content, article writing services, blog posts, press releases or social media posts, our goal is to help mortgage professionals attract a larger supply of local Internet leads.

When borrowers are frequently guided toward a mortgage company’s website, the probability that some of the visitors will inquire about mortgage rates increases.

Borrowers are repeatedly visiting a mortgage company’s website because the content is informative and it answers specific questions about the lending process.

Loan officers who have built a significant amount of trust with local borrowers can sell credibility and reliable services versus a company that only competes on the lowest mortgage rates.

As the best copywriters for mortgage companies, we provide affordable SEO services, web design, hosting, website content, article writing, blog posts, press releases, call-to-action copy and social media marketing support.

Our content marketing services are used among brokers and lenders who offer affordable mortgages rates that lead to affordable homeownership opportunities.

Search engine optimized content helps improve a mortgage broker’s or a lender’s website for keywords that borrowers are using to find financing for a home loan.

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Best Local SEO Services to Rank a Small Business Online

October 1, 2019 by Ray Cole

Local SEO services are not just for the biggest or the best corporations.

When an edge is needed to compete against larger firms,

search engine optimization can level the playing field.

Mobile Copywriter uses the best local SEO services to help a small

business rank online.

Why Online Ranking Matters?

In most endeavors, the early bird gets the worm. In terms of online sales opportunities, websites that appear before other sites in the local search engine results typically receive more visibility and more traffic.

Websites that rank for the top local keywords will attract targeted visitors for popular products and services, which could lead to higher sales conversions.

Therefore, a company that appears on page two of Google or worse, is largely surrendering business to competitors who rank on the first page of Google.

Best Local SEO Services for Ranking a Small Business on Google

Small business owners are typically too busy to maintain a website that is search engine optimized to retain premier Google rankings or to generate free Internet leads.

Working with the best local SEO services can provide a business owner with some competitive advantages that are shown below.

Get found online faster
Above average return on investment
Inbound lead generation strategies
Frequent reporting
Keyword research
Competitor analysis
Premium web page content
Scheduled blog posts
Favorable linking methods
Affordable SEO rates
High-quality citations
Backlinking strategies
Google My Business optimization
Map improvements
Media attention
Social media integration
Technical website enhancements
Better search engine rankings

Local search engine optimization is ideal for businesses that aim to attract customers who are within a certain service area.

For instance, a company that offers mortgage loans in California might work with an SEO service to create a strategy for attracting home buyers within the state or buyers who reside in certain counties.

While, a dentist in Miami might target prospective patients within a 30-mile radius of his dental practice, a dentist in Tampa might market toward pediatric patients in a specific neighborhood.

Either way, working with an experienced SEO company is the best way to maximize funds that are earmarked for online marketing.

Affording the Best Local SEO Services

Entrepreneurs who shop for SEO services will find that many experienced firms charge between $80 per hour and $200 per hour. Monthly SEO rates typically range between $500 and $2,000 per month.

As with everything else, a company will charge more money for the time spent toward delivering high-quality services.

To get a company started with basic SEO services, some SEO firms charge $300 per month or less.

However, when using the $100 per hour rate that experienced SEO companies are likely to charge, this would equal about three hours per month of actual work.

Most entrepreneurs would never ask a staff employee to only show up for three hours per month, because a limited number of hours would probably take too long to produce meaningful results.

But, paying $2,000 per month for roughly 15 to 20 hours of SEO services might be a bit expensive for some small enterprises.

A more affordable price of $1,000 per month for SEO services could secure about 10 hours of work for a local business.

The best local SEO services will require time and dedication to obtain solid gains within the search engine rankings.

Anyone who thinks that lasting overnight results are capable under Google’s watch is mistaken or misinformed.

Using white hat (favorable) search engine optimization methods are recommended to avoid website ranking penalties that could make it virtually impossible for consumers to find a company’s site online.

Hiring SEO Copywriters to Rank a Small Business Online

Competitive keywords can present ranking challenges for small business owners. Entrepreneurs who rely upon free resources, such as social media, free small business websites and free blogging services to save money will often lose a lot of time and online sales.

Think about it.

Even an aggressive driver would be overmatched by a Nascar professional.

Most entrepreneurs would also struggle to achieve top-level Google rankings for competitive keywords, when competing against the best local SEO services.

What’s interesting is that many entrepreneurs turn to a web designer to obtain high-quality website content.

Website content creation and web design are totally different skill sets.

While content is king, it is not created equally among digital marketing specialists.

So, who should a small business owner hire for SEO services?

Many web design firms will hire a content writer to create website content.

Copywriters are tasked with writing copy that sells.

Sales copy, which is generally used in B2B marketing campaigns and B2C promotions can increase revenue for local businesses.

When hiring an SEO copywriter to handle local SEO services, a business can work with a creative specialist who blends copy writing services with search engine optimization skills.

Blending copywriting and SEO may result in a winning combination for local business owners.

Lead Generation for a Small Business Website

When a small business website is ranked on the first page of Google, there is a good chance that it will receive visits from users who are searching for specific products or services.

Visibility is the key to online marketing success.

Without appearing on the first page of Google, a small business website will struggle to get found online.

Reaching the first page of Google is achieved by outbidding pay-per-click advertisers for various keywords or by ranking in the organic (free) search engine results for targeted keywords.

Essentially, business owners must pay to play in the PPC world of Internet lead generation.

However, organic Internet leads may be generated for free when a website attracts visitors via a first page Google ranking.

Paying for ads that appear at the top of Google’s search results or creating high-quality content that outranks other competitors for a slot on Google’s first page are the only ways to appear on page number one for the world’s best search engine.

So, the process is very easy to understand for business owners who want to pay for each visitor who clicks onto a website advertisement.

Although, if a website owner stops pouring money toward paid ads, the traffic will come to an immediate halt. This result would also cutoff the company’s lead supply from prospective website visitors.

Working with the best local SEO services to get a small business website ranked on the first page of Google can provide a better long-term solution.

Amazing website content will standout above generic articles or blog posts.

The Internet is filled with poorly written content.

An excessive amount of average content appears online, too.

Think about this!

A business owner who want to appear on the first page of Google to get free Internet leads with low-quality content will be waiting for a very long time.

As the most trusted search engine for online resources, Google works extremely hard to place the best results on its first page.

Therefore, putting anything that is less than high-quality content onto a business website or a blog will likely result in a waste of time and money.

Small business owners who are focused on lasting results are encouraged to hire the best local SEO services for ranking on Google.

Exceptional content creators obtain premier search engine rankings, which can provide more opportunities to generate Internet leads for a small business website.

Best Local SEO Services for B2B Marketing Campaigns

Business-to-business marketing strategies aim to provide a solution for a company that needs certain products or services.

Sharing insightful tips to help improve a company’s efficiency is a great way to connect with decision makers.

For instance, a merchant processing firm that provides additional security features or offers a lower discount rate then a business current pays could capture the attention of C-suite executives.

When local SEO services are used to improve a website’s ranking on Google, there is a better chance that prospective customers will discover the company online.

Business to Consumer Marketing Campaigns

The competitive nature for most consumer niches is brutal. If a local business is looking for the best way to connect with consumers, it is important to remain highly visible.

A small business can use online marketing campaigns to build brand awareness with consumers.

The best digital marketing strategies will aim to increase engagement with consumers. This would entail developing ways to keep consumers informed and entertained.

When a consumer repeatedly notices that a small business provides value and answers to specific questions, a company may become a trusted resource that a consumer contacts for more information or to make a purchase.

Business to consumer marketing campaigns can eliminate the thought about a company being a fly-by-night outfit.

Since a consumer will not make a purchase until she feels a certain comfortable level with a business, it is a prudent idea to focus on brand awareness.

Hiring the Best Local SEO Services for Content Writing and Copywriting

A business that is competing to win will need more attention than its competitors.

However, to get found online via the free search engine results of Google’s first page, a small business website will need content and search engine optimization that is superior to other firms.

Many elements, such as web page content, blog posts, backlinks, citations, researched keywords, competitor research and other factors are components that frequently result in a company’s online sales success or failure.

Small business owners are generally too involved in day-to-day activities to properly manage online marketing tasks.

Some business owners have smartly outsourced part of the workload to a web designer, article writing service, copywriter, freelancer or a social media service.

Typically, a piece of the puzzle is missing when a service provider offers limited support. A business might end up with an attractive website that generates very little traffic.

Hiring a full-service content creation and SEO company can level the playing field for a small business.

Mobile Copywriter is the best local SEO service for financial firms and for small business owners who need article writing services, blog posts, press releases, content creation and search engine optimization to get found online.

Reach out to us to inquire about the best methods to gain online authority for a mortgage business, loan officer branding, insurance company leads, copywriting for real estate agents and to reach more customers via the first page of Google.

Now is the time!

Get a larger share of the local market and generate inbound Internet leads.

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Help Home Buyers Discover the Power of a Mortgage Calculator

September 11, 2019 by Ray Cole

First-time home buyers are usually overwhelmed by the amount of information that is needed to secure a mortgage loan. Interestingly, many buyers think that finding a home that also checks the important boxes for their spouse would be the most challenging part of the process. Lending professionals can help home buyers discover the power of a mortgage calculator and other useful details.

Point Borrowers Toward Helpful Mortgage Resources

Giving borrowers an abundance of insightful tips will help a loan originator develop more relationships. While some lending experts might believe that too much information could get a borrower into trouble, the exact opposite is true.

Educating a borrower about helpful mortgage resources shows that a loan officer is willing to share knowledge and tips about the home financing process.

When a borrower has a sufficient amount of information, he could be more comfortable with the decision to move forward with a specific mortgage company.

Transparency is the best path, as a borrower who does not receive enough support might perform a Google search that directs her to another mortgage lender.

With a mortgage calculator, a home buyer can solve a variety of basic equations.

Teach Home Buyers How to Use a Mortgage Calculator

While the process should seem straight forward, taking a few minutes to educate a borrower about the best ways to use a mortgage calculator might be appreciated.

Explaining to a borrower how to input various terms, loan amounts and interest rates will be helpful when performing mortgage calculations.

Additionally, a loan officer could tell a borrower where to find mortgage interest rates other than a 30-year loan term.

It is also a prudent idea to ensure that a borrower who wants to refinance knows how to use a mortgage calculator, too.

Perhaps, a borrower is undecided between a 30-year fixed-rate mortgage loan and a 15-year fixed-rate home loan. Knowing how to perform some basic mortgage calculations could empower a borrower to compute various monthly payments.

Provide Value for Prospective Borrowers

While the goal for an originator is to submit a completed loan application that has a high probability of becoming a funded transaction, some occasional hand holding may be required.

Mortgage professionals who provide a substantial amount of value for borrowers might receive referrals and online testimonials. Remember, whether a loan transaction was favorable or unpleasant, a borrower will share her home-buying experience with others.

Taking the time to answer any questions that a borrower has, providing some financing tips and helping buyers discover the power of a mortgage calculator could result in more closed transactions.

Mobile Copywriter provides content creation and digital marketing services to help lending professionals generate free mortgage leads. We also offer affordable web design, mortgage calculators and the best landing page funnel content for loan officers.

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What is SEO Doing for Your Business? Post #467

October 30, 2019September 6, 2019 by Ray Cole

Search engine optimization improves the chances that a website will be discovered for certain keywords. Whether a company focuses on B2B marketing strategies or B2C promotions, skilled SEO services can help a local business get found online. Knowing what SEO is doing for your business helps you make sense of the investment.

Mobile Copywriter offers affordable copywriting services for small business owners who need to increase website traffic and online sales with proven SEO strategies.

What is SEO?

Search engine optimization is a strategic method toward improving a website’s visibility on Google, Yahoo, Bing and other search engines.

Google holds the most valuable real estate online.

Therefore, ranking on the first page of Google is the goal for competitive business owners.

SEO specialists diligently work to improve website rankings for small business owners.

Research has shown that websites ranking within the first three search engine results will receive the highest portion of traffic for most web-based queries.

SEO produces organic search engine results, which are also known as free search engine results.

When a website can generate free Internet leads with keywords that are valuable for its niche, a business may be able to avoid paying for expensive pay-per-click ads.

Why is SEO Needed to Increase Online Sales?

In sales, a company with the most leads usually closes more transactions than its competitors (not always true – based on quality).

Using SEO is a major advantage, as a business can generate targeted Internet leads.

For instance, a web-based user who performs a search for reverse mortgage leads or for term life insurance, will instantly get millions of results from Google.

If the user clicks onto one of the results that are displayed on the first page of Google, the website has a new visitor who could result in a quality Internet lead or even better, a new customer.

This would be more difficult to accomplish without using SEO.

In fact, a well optimized website makes it easier for search engine spiders to crawl throughout each page.

Helping Google and website visitors understand what a website is about can increase a variety of metrics, such as visibility and time spent on a site.

Without SEO, Google and other search engines would rank websites according to popularity (backlinks) or via random search engine results.

Does Every Business Need SEO Services?

SEO helps websites compete for higher search engine rankings.

Every business will not need SEO.

Businesses that are operated offline may not require or rely upon website traffic.

For instance, a street vendor or an outdoor performer may not want to invest in a website. The bulk of sales for these types of entrepreneurs may stem from high volumes of physical traffic versus web-based traffic.

According to a survey that Clutch conducted in 2018, 36% of small businesses operate without a website.

Although, a website presence should be visible for most business.

Today, a prospective customer can use her smartphone to quickly perform some due diligence on a local business.

A quick online search via Yelp could reveal whether a street vendor has a bad reputation for selling poor quality items.

SEO services can help a small business improve its local branding and marketing strategies.

Get an affordable lead generation website that is search engine optimized to compete for more business — Today!

Should I Invest in SEO Services?

While many businesses are generating a lot of money with a search engine optimized website, some entrepreneurs are not convinced that SEO is a great option.

Here are some of the beliefs about SEO:

It’s a fad
Too expensive
Hard to understand
Mystical
Not required for online success
Doesn’t build relationships (such as social media)
Takes too long to work
Must pay an expensive agency for results
Google can change the rules at any time
Not worth the cost

SEO experts pay attention to comments from Google. Recently, the search engine giant mentioned that it uses more than 200 ranking factors to determine where to rank a website within its SERPs (search engine results pages).

Most real estate agents, insurance representatives, mortgage professionals and small business owners are too busy to consistently create authoritative content that their audiences are searching Google to find.

Hiring an SEO copywriter is an investment toward obtaining home buyer leads, insurance leads online and free mortgage leads.

What is SEO Going to Cost a Small Business?

SEO services will typically cost a small business between $500 and $2,000 per month. Hourly rates for will generally range between $75 and $200 per hour.

The above SEO costs will vary among competitors, as some firms might offer lower or higher rates.

Costs should not be the main factor when hiring an a company to increase a website’s visibility online.

SEO specialists with more than five years of experience often charge higher rates. However, paying cheaper rates could mean working with a service provider with less experience.

Ultimately, SEO is an investment that can provide a stellar return via website traffic that stems from valuable keywords.

Can I Order Services Online?

Yes!

Ordering affordable SEO services online is a great way to get the ball rolling in the right direction. Working with an experienced team can lead to faster results than a do-it-yourselfer has time to dedicate toward learning search engine optimization.

Our SEO services online are available for Pennsylvania businesses in York, Harrisburg, Lancaster, Philadelphia and Pittsburgh.

Mobile Copywriter also offers nationwide services for small businesses, mid-sized business and for Fortune 500 companies.

When Should I Get SEO for My Website?

Whether a business offers local services or it offers products for sale, SEO is an important feature within competitive industries.

Ideally, SEO elements should be added before a website goes live. For a website that was launched prior to adding SEO, we can still optimize it to appear more favorably in the local search engines.

Working with industry experts will help a business website get found online via Google, Yahoo and Bing much faster than competitors without search engine optimized content.

Business Support Services

Professional content creation and marketing services are available for business owners who are seeking to dominate local search engine leads.

We provide solutions for small business owners who are struggling to generate more organic website traffic, local Internet leads and more first page search engine rankings.

Contact Mobile Copywriter for high-quality website content and for online marketing services.

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Increase Online Sales Without Expensive Facebook Ads

August 16, 2019 by Ray Cole

Lead generation activities are needed for a business to maintain a consistent level of online sales. However, entrepreneurs are frequently torn between the costs of pay-per-click ads and social media advertising. Mobile Copywriter helps businesses increase online sales without expensive Facebook ads.

Use a Sales Funnel to Get More Internet Leads

As copywriters, we understand many of the issues that a buyer is thinking about during the sales process. Having a way to repeatedly engage with prospective customers is the key to online marketing success.

Therefore, it is a great idea to offer a lead magnet, giveaways, limited-time offers and other incentives for a visitor to make an immediate decision to opt-in, to purchase or to subscribe for a specific item.

A sales funnel provides subtle assistance that keeps the process ushering along for a marketer. With a quality sales funnel, a business can obtain more Internet leads.

Explore Content Marketing Instead of Expensive Facebook Ads

Every marketer knows that Facebook is a powerful platform that has billions of monthly users. With such an extensive network of friends, family members and associates, Facebook would appear to have the perfect environment for online selling.

It does!

And, many entrepreneurs operate a business exclusively on Facebook.

However, as Facebook’s popularity grows, so does the cost to advertise in front of millions of online viewers.

Marketers can use a variety of tools and resources via Facebook’s Ad Manager.

Affordable content marketing strategies provide a method to increase online sales without expensive Facebook ads.

Content is the bridge between a marketer and a consumer. Imagine the relationship that an entrepreneur may be able to build by answering a buyer’s concerns along the journey.

Nearly every item that a consumer purchased for the first time required a pitch, a demonstration, a story or a commercial.

So, whether a consumer views a Facebook ad or products on a website, a delicate amount of content will be needed to persuade the viewer to take some sort of action.

Hire SEO Copywriters for Content Writing to Increase Online Sales

Generating more revenue online is an important goal for many entrepreneurs. Although, building targeted website traffic, engaging with potential buyers and creating call to action content takes more time than most business owners might expect.

Copywriters who specialize in search engine optimization will use software and tools for keyword research that improves a website’s ranking on Google and Bing.

High-quality content writing that helps a website gain greater visibility is a major step toward making more online sales without using Facebook ads to grow a small business.

Deciding to hire SEO copywriters for content writing services online is the smartest way to stand out against the competition.

Contact Mobile Copywriter today about affordable SEO services, article writing to sell online and about strategies to improve brand awareness for a small business.

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Content Creation That Generates Free Mortgage Leads Post #465

October 12, 2023July 11, 2019 by Ray Cole

Mortgage Leads Can Generate More Business With High-Quality Content Creation.

Updated 10/12/2023

Exclusive mortgage leads provide an opportunity for loan originators to make more money.

However, free mortgage leads enable brokers and lenders to earn a higher return on each closed home loan.

Mobile Copywriter explores the best content creation methods that generate free mortgage leads for loan originators.

Are Mortgage Leads Really Free?

Yes! It’s possible to generate free mortgage leads.

Although, some initial efforts are needed upfront to avoid an ongoing outlay of cash.

Free mortgage leads can stem from relationships that a loan officer builds with referral partners, such as real estate agents, home builders, accountants, financial planners, credit improvement services and home improvement companies.

High-quality article writing services can create mortgage content that drives organic traffic or free Internet leads to a search engine optimized website.

Building Trust to Generate Free Mortgage Leads

Mortgage professionals rarely receive multiple leads during an initial encounter with a new referral source, as the prospect may already have outlets for placing easy loan files and outlets for submitting challenging mortgage applications.

To attract business from referral sources, a loan officer has to determine what type of financing is routinely needed for a potential client.

Additionally, the referral source would need to feel confident that a mortgage loan officer can provide adequate funding, attractive rates and the ability to close on time.

Unfortunately, brokers and lenders will rarely attract mortgage leads with just a shiny website.

A lot of high-quality content will be needed to cover information that borrowers are seeking to discover.

When a website has a limited amount of search engine optimized content, paid advertising, retargeting and pay-per click ads are often used to generate leads.

However, the ROI for paid ads will generally be much lower than the earnings from free mortgage leads.

Prospective borrowers are frequently using Google to locate information about buying a home or refinancing.

As the world’s most authoritative search engine, consumers are aware that Google provides high-quality results for topics, such as real estate, insurance, title information and for mortgage lending.

Obtaining Mortgage Leads Online

While every website will have some content for visitors to read, most mortgage businesses will not be viewable to prospective borrowers.

Sure, most mortgage websites are indexed to appear within Google’s free search engine results.

But, it’s where the website appears that matters most.

Here is the logic!

There are plenty of places that a borrower could search for a mortgage loan online.

However, Google is the most trusted resource for obtaining general or important information online.

Therefore, users are fairly confident in the results that Google has selected to appear on the first page of its search engine.

So confident, that it’s easy to believe that the first five out of ten results that are shown on the first page of Google will typically receive the most website traffic.

Appearing on the bottom half of Google’s first page search results is still fairly respectable, as a user might see something that is worth clicking onto.

Having a meta description that partially addresses a user’s search engine query could result in a visit to the website.

When a website appears beyond the first page of Google for top-level mortgage keywords, many opportunities are lost.

Essentially, users trust that Google has placed the best results near the top its first page.

Again, Google’s organic search engine results are free.

So, appearing within Google’s top results for valuable mortgage keywords and for long-tail keyword phrases is among the best ways to get found online.

Why Create Content for a Mortgage Website?

Imagine visiting a website that displayed limited or outdated content.

It would create a rather poor user experience.

Almost as bad, is when a visitor lands on a web page to see the same information month-after-month.

Eventually, the user will search online for fresh website content that provides helpful information.

Creating content that users enjoy reading could lead to frequent website visits.

Also, readers might follow a mortgage blog or a newsletter via real simple syndication updates.

An RSS feed is a great way to build engagement with raving fans.

Search engine visibility is also an important reason to create content for a mortgage website.

In fact, competitive mortgage companies who aim to rank at the top of Google to attract mortgage refinance leads, VA IRRRL mortgage leads, exclusive mortgage leads, FHA mortgage leads, reverse mortgage leads, purchase money leads or home buyer leads will hire the best SEO copywriters for content creation.

When a potential borrower begins to shop for a home loan, mortgage lenders and brokers who want to generate local Internet leads must get found online within Google’s top search engine results.

Therefore, content writers with mortgage industry experience are recommended for blog posts, press releases and for web page content that drives more traffic and leads toward a mortgage website.

Writing Blog Posts for a Mortgage Website

Mortgage blog posts are regularly needed to keep prospective borrowers informed with topics, such as local housing issues, national housing issues, benefits of buying a home versus renting, low-rate loan programs, loans for first time home buyers, debt consolidation, advantages of getting a reverse mortgage and ways to improve credit scores.

Additionally, properly crafted blog posts can help readers find a mortgage website online. Using the right keywords, phrases, images and a variety of SEO elements within a weekly blog post can improve the search engine visibility for a mortgage website.

Although, stuffy content and certain types of lengthy prose will cause readers to quickly leave a website. Powerful content writing for a mortgage blog will keep readers engaged and provide a ton of value.

Frequent blog posts provide an excellent way to increase website traffic, to engage with borrowers and to generate free mortgage leads.

How many words should a blog post contain?

When creating content for a blog post, a writer should add a minimum of 200 words.

Ideally, a blog post should have at least 300 words.

Google ranking factors indicate a preference for blog posts with 200 words or more.

Writing Press Releases for a Mortgage Company

Press releases enable mortgage companies and other small businesses to share newsworthy content with media outlets.

When a mortgage firm wants to announce the opening of a new location, new products, new services or other important information, a press release is a great vehicle for spreading the word.

Also, a press release offers great opportunities for branding and for attracting local customers.

We create press releases that mortgage companies can publish on their website, share on social media or send to existing customers via email.

Writing Web Page Content for Free Mortgage Leads

Web page content gives visitors informative details about specific products and services.

When content is written with the reader in mind, a business owner should notice that visitors are staying on the page for longer time frames.

While more content gets absorbed when visitors are on a web page for extended durations, additional benefits may be realized for SEO purposes, too.

Search engines reward websites that keep readers engaged for longer periods than competing sites are able to achieve.

Therefore, writing website content that excites, informs or entertains visitors is important for a company that wants to generate free mortgage leads.

Hire a Copywriter for Content Creation

Whether a web page or a blog post has 300 words, 1,000 words or more than 2,000 words, a reader’s attention must be captured within about eight seconds.

Note: This blog post has more than 2,200 words.

Before reaching a call-to-action that invites the reader to pick up the phone, fill out a contact form or to subscribe to a newsletter, the content must immediately resonate with the reader.

Deciding to hire a copywriter is wise for most mortgage professionals.

Why Hire a Copywriter?

Because, a lot of details that seem very basic requires some out-of-the-box foresight.

While focused on closing more mortgage loans this month and in the upcoming months, a loan originator should be working on sales activities.

Calling new leads, following up with borrowers, answering any concerns, reaching out to referral sources, staying up-to-date on new products, participating in industry events and seeking ongoing training are some of the activities that a successful loan officer should routinely perform.

A copywriter might spend more time crafting a title for a blog post than a loan originator takes to write half of the words for a blog post.

Additionally, a copywriter will perform some keyword research to find the best mortgage keywords and the most useful keyword phrases for mortgage SEO strategies.

Since many loan officers are sharing details that are easy to find on any competing website, a blog post might largely go unnoticed amongst 4 million other blog posts that are published every day.

Therefore, a proven content marketing system should be used to determine an ideal way to seamlessly integrate very valuable mortgage keyword phrases into a blog post, a web page or into a press release.

It’s a great idea to hire a copywriter for lead generation support.

Generate Exclusive Mortgage Leads With SEO Copywriting

Mortgage marketing executives and sales managers generally intend to present a strong brand that meets the financing needs for most local consumers.

Although, the ability to spread the word to borrowers in competitive regions is very difficult without search engine optimized website content.

For many years, loan officers have understood the value of exclusive mortgage leads.

Due to the time and the work that’s involved to generate exclusive mortgage leads that are organic (Free Mortgage Leads), Internet marketing companies receive constant inquiries.

However, to get any type of free Internet marketing leads that are exclusive, a unique approach is required.

A content marketing strategy to get mortgage leads online is what separates exclusive mortgage leads from generic Internet leads.

SEO copywriting delivers powerful information that consumers are searching to find on the world’s best search engine — Google!

When a mortgage website is authoritative and provides answers to questions that prospective borrowers are asking, loan originators will be able to generate exclusive mortgage leads much faster.

SEO copywriting is used for generating free mortgage leads from borrowers who respond to call-to-actions that are relevant to specific search engine queries.

Content Marketing Ideas for Mortgage Lead Generation

Loan officers and mortgage brokers are constantly competing against other mortgage companies to obtain more business.

Although, lending professionals who maintain a connection with prospective borrowers will win over the long term.

The days of simply spending money to buy mortgage leads online are dwindling.

Shown below are some of our most powerful content marketing ideas for mortgage lead generation.

Consistently adding fresh website content.
Posting informative blog content at least one time per week.
Linking relevant content to new articles.
Sharing helpful content with social media followers.
Linking images and videos to written content.
Create call to action content that readers will value.
Using email to generate leads from targeted prospects.

Focusing on Local Internet Leads

Instead of casting an extremely wide net to search for mortgage leads, brokers and lenders can generate a lot of business from borrowers who are nearby.

With the ability to get found online when a borrower searches for specific keyword phrases, a mortgage website could generate more local Internet leads.

Some borrowers who prefer to work with local lending experts may become repeat customers or send referrals from other prospects with similar goals.

A stronger local presence can help a mortgage company increase its brand awareness within the community, too.

We help mortgage lenders and mortgage brokers generate free Internet leads with compelling copy that gets website visitors to take immediate actions.

Proven Content Creation Methods to Grow a Mortgage Business

In many ways, the mortgage business is similar to other industries.

Customers expect reliable services that are delivered as promised and on time.

However, the timeline from the initial point of contact to a completed transaction is longer than it takes for most industries, such as an auto repair service or for tax preparation services.

Creating content that answers a reader’s search query has proven to engage borrowers more than information that is too complex.

For instance, most consumers do not want to read content that resembles an auto repair manual or to understand the nuances of the tax code.

When consumers are satisfied with the search engine results for certain home lending queries, brokers and lenders will be able to grow a mortgage business more efficiently.

Working with a premier content creation company that is ranked among the best article writing services in the US is an asset for online funnel marketing strategies and for effective mortgage marketing ideas.

Mobile Copywriter helps mortgage professionals generate free mortgage leads with SEO copywriting and content marketing strategies.

We write mortgage content that meets the highest compliance standards.

Our content gives readers valuable insight that ultimately aims to increase a company’s authority online and to build engagement with website visitors.

A borrower should not randomly pick a lending professional to handle such a large financial transaction.

Lending professionals should also refuse to work with mortgage content writers who are not experienced within the industry and who are not ranked on the first page of Google.

Contact Mobile Copywriter today about article writing services and search engine optimization strategies to generate more website traffic from targeted prospects.

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Best Mortgage Websites for Brokers and Loan Officers – Post #464

February 8, 2022June 6, 2019 by Ray Cole

Buying a lead generation website is one of the smartest investments that a commissioned sales representative can make. Instead of splurging for a fancy website that is equipped with flashing elements, unnecessary photos and boring details, loan officers can close more sales with a website that generates targeted leads. Mobile Copywriter builds the best mortgage websites for brokers and loan officers that include search engine optimization features.

Benefits of SEO Mortgage Websites

SEO attributes are used to help search engines understand the details within a mortgage website that are relevant to a user’s search query.

Using the proper on-page SEO elements could enable a mortgage website to get found online faster than competing sites that are not optimized to appear anywhere near the first page of Google.

When a mortgage website is not shown on page one of Google’s search engine results page for popular keywords, free organic traffic will flow to the companies that are reflected on the first page of Google.

SEO is beneficial for website traffic and brand recognition. As free organic website traffic drives targeted borrowers toward a mortgage site, loan officers will have more leads to convert into closed loans.

When a website does not appear within Google’s local SERPs, a paid search engine marketing strategy may be needed to generate pay-per-click leads.

Buy Affordable Mortgage Websites for Lead Generation

A steady supply of mortgage leads is needed to maintain a full pipeline of purchase transactions and refinance deals.

Although, many business owners believe that prospective customers will continuously fill out online requests for financing, after a website is built and launched.

However, the mantra, “if we build it, they will come” is not quite true. Web-based businesses need to understand that traffic is more likely to appear for top-level keyword phrases that are shown on the first page of Google.

Buying a mortgage website that is search engine optimized to grab a larger portion of local leads can significantly improve a company’s bottom line.

Grow Mortgage Business With a Lead Generation Website

Getting a website to generate mortgage leads on autopilot can increase a loan officer’s efficiency. With more time to dedicate toward sales versus prospecting, mortgage professionals can close more loans and earn more money.

When an upbeat environment exists because mortgage managers are providing loan officers with tools to generate free Internet leads, everyone wins!

Contact Mobile Copywriter about affordable ways to grow a lending business with free mortgage leads.

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