3 Amazing Marketing Tips That You Need for More Website Traffic

August 14, 2023September 3, 2020 by Ray Cole

Increasing website traffic is easier said than done. Whether your company sells items to local businesses or to consumers, getting in front of your ideal audience is very important. Small businesses can use proven marketing tips for more website traffic that ultimately results in high-quality sales leads.

About Website Marketing

A powerful website marketing strategy can enable you to connect with more people.

Your competitors have websites with the same capabilities.

Effective promotional strategies and marketing tips separate successful online businesses from companies that fail at Internet marketing.

Vibrant website marketing strategies will increase your company’s visibility online.

Make Web Page Updates More Frequently

Imagine going into a retail store that never changed anything.

You would probably become bored, and begin to shop at nearby stores that offer flashy banner promotions, holiday decorations and new displays that are relevant to its products.

My friend, in the online world, it’s infinitely more difficult to maintain engagement with website visitors.

Therefore, it is vital that you provide fresh website content for your visitors to view.

Create Informative Blog Posts That Readers Will Adore

Blogging is an ideal way to reach a larger audience and to maintain your engagement with your existing blog subscribers.

With a regular blog posting schedule, you can provide valuable insight that your audience looks forward to reading.

Hot Marketing Tip: Your website traffic will increase as readers return to view and share interesting content that you post onto your blog.

Hire an SEO Copywriter to Build a Marketing Website

Some websites are not properly designed to get attention online.

Hiring a copywriter with the best search engine optimization skills can ensure that your website is loaded with call-to-action content and it’s visible online.

We use a 7-Step Process for Content Marketing Success that leverages your strengths so that local customers can find your website on Google’s search results.

Connect with Mobile Copywriter today to learn about helpful content strategies to increase sales for your business.

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Does Your Marketing Strategy Include SEO Copy? Post #476

August 14, 2023May 14, 2020 by Ray Cole

SEO copy provides the optimal amount of web page content for your website. When search engine optimized content is eloquently created, website visitors are more likely to become buyers. Mobile Copywriter applies cutting-edge digital marketing strategies that increase website traffic for small businesses.

Email Marketing

Small business owners can obtain a favorable open rate and more conversions with SEO copy.

With an engaging email letter that speaks toward a customer’s needs, your response ratio and your sales revenue could soar.

Getting started with an email marketing campaign is a wise investment that enables you to quickly reach out to your subscribers.

Landing Pages

If you want to realize the highest return on your marketing costs, a well-designed landing page can outperform a standard web page.

Great for ecommerce and for business owners who sell products online, landing pages with SEO copy are created to compel readers to take action.

Without a website, some entrepreneurs use Facebook Ads and Google Ads to drive traffic to a landing page that is equipped with a buy now button.

Blogging

Sure, your blog writing can feature generic content. A lot of business owners and professional service providers write their own blogs.

Although, the savings from writing your own blog could result in missed opportunities.

Why?

When SEO copy is included within all of your blog posts, your content will rank higher in the search engine results.

As it becomes easier to find your blog online, your subscriber list will continue to grow.

Experienced SEO copy writers are recommended for crafting marketing collateral that will be used toward growing your business.

Press Releases

A press release that mentions a newsworthy topic is a great way to obtain a shareable piece of content for your audience.

While a press release does not provide a tremendous amount of SEO value, it can contribute toward your off-page SEO strategy.

Enhance your marketing initiatives with a cleverly-written press release to remain better connected with your target market.

Website SEO Copy

A website marketing strategy is very important for your business. Without a plan, you would endlessly wish for any type of traffic to land on your website.

However, website SEO copy should be designed to attract targeted prospects that result in free Internet leads for your business.

Using a subtle approach to guide prospective customers toward a marketing funnel or to a marketing outline, such as the one shown on the web page below could be a game changer for your business.

Ultimate Low-Cost Website Marketing System

SEO marketing activities will enable more people to find your website in Google’s search engine results.

Contact Mobile Copywriter for copywriting support to get found online in Google’s search engine results much faster.

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Compete to Win in 2021: Marketing for Mortgage Brokers and Real Estate Agents

August 14, 2023January 23, 2020 by Ray Cole

Updated 1/13/2021

Helping consumers with one of their largest purchases is a big deal. Whether your role is to help them find a home or to secure the financing for it, they must be able to remember you when they are serious about buying a home. Mobile Copywriter provides marketing for mortgage brokers and for real estate agents to compete for more business in 2023.

Improve Your Local Visibility

If prospective buyers have to stumble upon your name or website to locate you, 2023 will be a difficult year for your business.

Competing against thousands of remote workers who are also seeking to connect with local customers will increase the marketing challenges for sales professionals.

Unless a referral is provided, a home buyer will contact the most recognized real estate agent or mortgage lender in her community.

Brand awareness builds trust.

Therefore, when a home buyer begins to recognize a loan officer’s presence online or via social media posts, opportunities for engagement increases.

With top Google rankings for high-value keywords, a home buyer could visit a real estate agent’s website or blog to gain more information.

Note: A top Google ranking is needed for increased visibility, as most web-based users will not venture toward the second page search engine results.

According to Hubspot, 75 percent of web-based users never go beyond the first page search engine results.

Borrowers can also review a mortgage broker’s profile on social media, and decide whether to share some of the content or to become a follower.

When done correctly, this is very powerful. Having thousands of local social media followers could lead to an envious amount of closed transactions and more money in your pocket.

Recognize Your Marketing Challenges

Selling more real estate or closing more mortgage loans is easier when you follow a proven routine. Your daily habits will largely determine the level of success that you obtain.

In an industry where it’s so important to keep up with existing clients and to build engagement with new clients, a few extended meetings or phone calls could impact your regular schedule.

Getting the word out about your business is time consuming. However, marketing for mortgage brokers and for real estate agents is required to consistently attract prospective clients.

Shown below are a few things that could derail your scheduled tasks.

Unexpected office visits
Sales meetings
Extended conversations
Multiple house calls
Automobile problems
Family emergencies
Health issues
Depleted marketing reserves

Hire a Copywriter for Marketing Help

Outsourcing important tasks that are necessary to grow your business will give you more time to focus on customer support and selling.

Our affordable copywriting services for real estate agents and for mortgage brokers are designed to generate free leads versus relying upon an expensive pay-per-lead strategy.

Many sales professionals have been advised to perform marketing activities, such as social media, direct mail, blogging, newsletters, web design, mobile, SEO, Google ads and Facebook ads.

We provide marketing help for real estate agents and for mortgage brokers who are too busy to consistently perform the above activities.

When you hire a copywriter for marketing help who provides blogging, social media support, SEO services and press releases at affordable rates, you retain more of your time to devote toward other productive activities.

With more time to close mortgage loans or to sell more homes, you can compete to win in 2023.

Get more details about working with the best content creator for real estate agents and for mortgage loan officers today.

Use the blue button below to tell Mobile Copywriter what you need.

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3 Tips to Rank a Mortgage Website on the First Page of Google

December 10, 2024December 11, 2019 by Ray Cole

Updated 12/10/2024

Mortgage brokers and loan officers can generate more business with a stronger online presence.

While attracting more website traffic and home buyer leads is a major goal for most lending professionals, few companies are maximizing the opportunity to generate free inbound traffic.

Mobile Copywriter shares some of the best tips to rank a mortgage website on the first page of Google.

Reduce the Clutter on Your Website

A cluttered website often fails to provide a path for visitors to follow.

This generally causes a visitor to bounce around various areas of your website or to perform another search engine query.

Maintaining a clean website that provides concise details for readers can increase the time that a visitor spends on your top web pages.

Removing oversized graphics and images that take too long to load can also improve your website metrics.

Tip: Fast loading websites will typically rank higher than a similar site that loads slowly.

Google will only showcase websites that are properly optimized to provide fast

results for users on its first page search engine results.

Create High-Quality Content for Your Mortgage Blog or Website

Throwing content onto your website to see if your traffic spikes or tanks is a bad idea.

Every piece of content that is created for your blog, website, social media profile or a press release must be outstanding.

Yes, you should aim for perfection.

Why?

Because, you are competing against millions of search engine results from other mortgage companies with similar goals.

Taking additional time to carefully craft anything that you want to publish will generally separate your website from the average mortgage company.

Within your content, you must write and display content that is relevant to the topic that resulted in the visitor’s arrival to your website.

High-quality content will consist of proper grammar and a unique voice.

When a mortgage company website contains information that may be found on any lender’s website, it generally becomes more difficult to rank on the first page of Google.

For instance, the best financial writers and bloggers will struggle to rank above Bankrate’s website for the keyword phrase — mortgage calculators.

Similarly, Bankrate does not compete against our top Google ranking for the keyword phrase — mortgage website content.

Tip: Create phenomenal content for your blog or website to generate more organic traffic, build engagement with readers and to obtain free mortgage leads.

Hire a Mortgage Copywriter for SEO Services

When you are undecided about mortgage marketing ideas or the best ways to grow a mortgage business, an SEO copywriter who specializes in the financial industry will create content that highly resonates with borrowers and meets the highest compliance standards.

The best use of your time will be allocated toward closing loans and growing your mortgage origination volume.

When writer’s block keeps you from consistently fueling your website with high-quality content, your borrowers and prospective clients may be engaged with competitors who are determined to close more mortgage loans in 2025.

Also, you should avoid cheap article writing services and web designers who outsource various content creation tasks to freelancers who lack a significant amount of mortgage industry knowledge and experience.

If ranking on the first page of Google was as easy as many marketers proclaim, everyone would avoid paid advertising and wait for organic traffic to flow toward a marketing funnel or toward a mortgage website.

Hiring an experienced mortgage copywriter to write content for your blog or website will result in increased brand awareness, free inbound leads and more closed transactions for your mortgage business.

Tip: Avoid sales calls from marketing professionals who want to rank your business on the first page of Google. Instead, perform some due diligence of your own.

Search for the specific services that you need, such as affordable mortgage copywriters, increase website traffic for a mortgage company, hire a mortgage copywriter or mortgage content writers to find out who has the skills to rank for the services that are being offered.

Want to close 50 additional loans or more in 2025?

As the best content creators for the mortgage industry, Mobile Copywriter will help you exceed your sales goals.

Are you ready?

Bonus Tip: 10 Reasons to Hire a Copywriter

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Rank in the Organic Search Engine Results to Get Mortgage Leads for Free

October 22, 2019 by Ray Cole

Obtaining high-quality mortgage leads for free is possible for local loan originators. Knowing how it is done can enable mortgage professionals to close more loans and to earn more money.

Whether you are a loan originator, a mortgage broker or a local home lender, Mobile Copywriter has the ultimate marketing system for you to generate free mortgage leads on autopilot.

Free Mortgage Leads From Organic Search Engine Results

Let’s face it, many originators want to use social media to obtain mortgage leads for free. However, competing originators who are using similar tactics for lead generation are targeting the same prospects.

Why rank in the organic search engine results?

Organic search engine results provide helpful information for prospects who are “searching” online for a home mortgage loan.

The best mortgage-lead generation strategies involve helping borrowers who are looking for support versus cold-calling a prospect to determine if a home loan is needed.

What’s interesting is that many mortgage professionals think that a prospective borrower will perform a search on Facebook or Twitter for a mortgage loan.

Moreover, when a borrower performs a Google voice-initiated search for mortgage rates or for a local mortgage loan, results will appear from companies nearby that rank at the top of the organic search engine results.

Guess who won’t receive any of those leads?

You!

If your website does not appear at the top of Google’s search engine results pages (SERPs), you will lose thousands of dollars to companies with premier rankings.

Everyday, borrowers in every city are performing a search for the best mortgage rates, for first time home buyer tips and for details about refinancing.

Your website must appear on the first page of Google for mortgage terms in your geographic location.

For instance, if you are the king of VA IRRRL loans in Texas, it won’t matter if your website does not appear on page #1 of Google.

Working with an SEO copywriter is the best way to ensure that authoritative content is keyword optimized to improve your website ranking in Google’s organic search engine results pages.

Evergreen Content Creation Can Generate Free Mortgage Leads for Years

If you consistently place Facebook ads or social media posts, you are aware that folks who stop paying for leads or who stop posting on social media will fade into the wind, whenever their activity declines.

Although, solid content creation can retain a top search engine ranking for many years.

A simple Google search for anything related to “mortgage content writing,” “mortgage blog writer,” “generating free mortgage leads,” “targeted Internet leads” or thousands of other keyword terms that we rank for, on page one of Google, will reflect content that was written between one and five years ago.

Crafting high-quality content that obtains evergreen strength takes more time and it’s generally more expensive, but you pay for it once, and you have an opportunity for the content to drive targeted mortgage leads to your website for several years.

Does Your Current Content Creation Work?

Perhaps, you are not building enough engagement with your website visitors.

Maybe, your website traffic is low.

Your website traffic-to-conversions ratio is bad.

If any of the above are true, your current content strategy is flawed.

Quality content creation must be intentional.

You cannot risk adding subpar content to your blog or your website and expect Google to place it at the top of its search engine results.

If you read a lot of our content, you know that Google is the best reference source in the world for authoritative information online.

While Google also sells advertising space, the advertisers who spend the most money are placed above or below the best organic search engine results that Google shares for free with web-based users.

We have written this article to appear in the top of the SERPs when a user searches for “organic mortgage leads” or for “free mortgage leads.”

Many writers strive to achieve the same, however, it might be attempted without providing enough relevant details and the value that we are aiming for you to receive.

Google recognizes this, too.

Therefore, we routinely create content with the expectation that readers and Google will enjoy our information.

Your content creation team should achieve similar results, or you can outsource the tasks to dedicated article writing professionals.

Hire an SEO Copywriter to Get Mortgage Leads for Free

Whether, you offer very low mortgage rates or terms that are slightly above average, you can compete against the best brokers or lenders in the business with stellar inbound lead generation methods.

As borrowers who need money today are searching for financing to buy a home in your area, there is no reason that you should lose local mortgage leads to firms with a larger advertising budget.

If you are facing a myriad of challenges to retain a pipeline of free mortgage leads, you are urged to make a change.

There is no formidable argument for obtaining a first page ranking, at the top of Google’s organic search engine results.

It’s free!

Check out where you currently stand.

Perform a Google search with your optimal keywords and your city in the search bar to see if your website appears on page one of Google.

For instance, perform a Google search, such as “reverse mortgage loans San Diego,” “low-rate home loans New Jersey,” “mortgage pre-approval Miami FL” or “mortgage loans Kansas City.”

If your website does not appear on page one of Google, you need help!

We are here to help you with mortgage marketing strategies that work.

Think about it….

It’s not the borrower with the best credit score who will know to pick up the phone to call you about refinancing his high-interest rate credit cards.

The prospect who reads your blog or a local renter who wants to buy a home might trust the information that you routinely provide.

The consistent engagement or a top search engine ranking could result in you receiving daily Internet leads.

Hiring an SEO copywriter will not only improve your website rankings in the Google SERPs, but your website visitors will also respond more favorably to call-to-actions that guide them to call you or to fill out your contact form.

Compete to win!

You deserve it.

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Generate Mortgage Leads While Mortgage Rates Are Low

August 14, 2023October 16, 2019 by Ray Cole

Updated 3-5-2020

Mortgage rates are shopped online to find the best deal. Unfortunately, many home buyers are not aware that the lowest displayed rate does not always equal the lowest cost or the best mortgage terms. Mobile Copywriter provides the best mortgage marketing ideas to help brokers and lenders close more loans.

Using Mortgage Rates to Get the Best Mortgage Leads

Mortgage professionals who can sell borrowers via the lowest rates in the marketplace should have an easy path toward lead generation.

However, a broker or a lender with pricing that is a quarter-point above the best mortgage rates available can certainly compete to win.

Here are a few ways to compete against price:

Lower overall costs (rate & price combination)
Excellent customer service
Solid customer reviews
Local office presence
Mortgage marketing strategies

Build Brand Awareness for a Mortgage Company

Local brand awareness is one of the best ways for a mortgage company to generate free mortgage leads. When a borrower is ready to obtain financing to buy a home, she may reach out to a mortgage company that is recognized in her area.

A mortgage business with a strong brand has conveyed reliability, trust and value in the market that it serves.

Some mortgage companies are largely known from promotions that display low mortgage rates in print and online.

Although, mortgage professionals who cannot compete on price alone may use other methods to grow a mortgage business and to reach more prospects.

We provide the best content creation strategies and mortgage marketing ideas to connect with prospective borrowers before the competition does.

Content Writing Services to Generate Mortgage Leads Online

With the right marketing system, it is easy to maintain a pipeline of borrowers who need financing for a home.

Doesn’t everyone use a marketing system?

No!

Every mortgage company has different goals, different leadership and a different path toward success.

Every borrower does not get the same mortgage rates.

Each borrower has a different credit score.

Each borrower has a preferred method of consuming information.

Some borrowers might prefer television, radio, social media or perusing the search engines.

As digital marketing professionals, we help mortgage companies connect with borrowers who use various social media platforms and search engines.

Knowing where borrowers are spending time is an important metric for mortgage marketing professionals.

We created a content marketing system that engages borrowers to connect with a mortgage company more frequently.

Whether using fresh web page content, article writing services, blog posts, press releases or social media posts, our goal is to help mortgage professionals attract a larger supply of local Internet leads.

When borrowers are frequently guided toward a mortgage company’s website, the probability that some of the visitors will inquire about mortgage rates increases.

Borrowers are repeatedly visiting a mortgage company’s website because the content is informative and it answers specific questions about the lending process.

Loan officers who have built a significant amount of trust with local borrowers can sell credibility and reliable services versus a company that only competes on the lowest mortgage rates.

As the best copywriters for mortgage companies, we provide affordable SEO services, web design, hosting, website content, article writing, blog posts, press releases, call-to-action copy and social media marketing support.

Our content marketing services are used among brokers and lenders who offer affordable mortgages rates that lead to affordable homeownership opportunities.

Search engine optimized content helps improve a mortgage broker’s or a lender’s website for keywords that borrowers are using to find financing for a home loan.

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Best Local SEO Services to Rank a Small Business Online

October 1, 2019 by Ray Cole

Local SEO services are not just for the biggest or the best corporations.

When an edge is needed to compete against larger firms,

search engine optimization can level the playing field.

Mobile Copywriter uses the best local SEO services to help a small

business rank online.

Why Online Ranking Matters?

In most endeavors, the early bird gets the worm. In terms of online sales opportunities, websites that appear before other sites in the local search engine results typically receive more visibility and more traffic.

Websites that rank for the top local keywords will attract targeted visitors for popular products and services, which could lead to higher sales conversions.

Therefore, a company that appears on page two of Google or worse, is largely surrendering business to competitors who rank on the first page of Google.

Best Local SEO Services for Ranking a Small Business on Google

Small business owners are typically too busy to maintain a website that is search engine optimized to retain premier Google rankings or to generate free Internet leads.

Working with the best local SEO services can provide a business owner with some competitive advantages that are shown below.

Get found online faster
Above average return on investment
Inbound lead generation strategies
Frequent reporting
Keyword research
Competitor analysis
Premium web page content
Scheduled blog posts
Favorable linking methods
Affordable SEO rates
High-quality citations
Backlinking strategies
Google My Business optimization
Map improvements
Media attention
Social media integration
Technical website enhancements
Better search engine rankings

Local search engine optimization is ideal for businesses that aim to attract customers who are within a certain service area.

For instance, a company that offers mortgage loans in California might work with an SEO service to create a strategy for attracting home buyers within the state or buyers who reside in certain counties.

While, a dentist in Miami might target prospective patients within a 30-mile radius of his dental practice, a dentist in Tampa might market toward pediatric patients in a specific neighborhood.

Either way, working with an experienced SEO company is the best way to maximize funds that are earmarked for online marketing.

Affording the Best Local SEO Services

Entrepreneurs who shop for SEO services will find that many experienced firms charge between $80 per hour and $200 per hour. Monthly SEO rates typically range between $500 and $2,000 per month.

As with everything else, a company will charge more money for the time spent toward delivering high-quality services.

To get a company started with basic SEO services, some SEO firms charge $300 per month or less.

However, when using the $100 per hour rate that experienced SEO companies are likely to charge, this would equal about three hours per month of actual work.

Most entrepreneurs would never ask a staff employee to only show up for three hours per month, because a limited number of hours would probably take too long to produce meaningful results.

But, paying $2,000 per month for roughly 15 to 20 hours of SEO services might be a bit expensive for some small enterprises.

A more affordable price of $1,000 per month for SEO services could secure about 10 hours of work for a local business.

The best local SEO services will require time and dedication to obtain solid gains within the search engine rankings.

Anyone who thinks that lasting overnight results are capable under Google’s watch is mistaken or misinformed.

Using white hat (favorable) search engine optimization methods are recommended to avoid website ranking penalties that could make it virtually impossible for consumers to find a company’s site online.

Hiring SEO Copywriters to Rank a Small Business Online

Competitive keywords can present ranking challenges for small business owners. Entrepreneurs who rely upon free resources, such as social media, free small business websites and free blogging services to save money will often lose a lot of time and online sales.

Think about it.

Even an aggressive driver would be overmatched by a Nascar professional.

Most entrepreneurs would also struggle to achieve top-level Google rankings for competitive keywords, when competing against the best local SEO services.

What’s interesting is that many entrepreneurs turn to a web designer to obtain high-quality website content.

Website content creation and web design are totally different skill sets.

While content is king, it is not created equally among digital marketing specialists.

So, who should a small business owner hire for SEO services?

Many web design firms will hire a content writer to create website content.

Copywriters are tasked with writing copy that sells.

Sales copy, which is generally used in B2B marketing campaigns and B2C promotions can increase revenue for local businesses.

When hiring an SEO copywriter to handle local SEO services, a business can work with a creative specialist who blends copy writing services with search engine optimization skills.

Blending copywriting and SEO may result in a winning combination for local business owners.

Lead Generation for a Small Business Website

When a small business website is ranked on the first page of Google, there is a good chance that it will receive visits from users who are searching for specific products or services.

Visibility is the key to online marketing success.

Without appearing on the first page of Google, a small business website will struggle to get found online.

Reaching the first page of Google is achieved by outbidding pay-per-click advertisers for various keywords or by ranking in the organic (free) search engine results for targeted keywords.

Essentially, business owners must pay to play in the PPC world of Internet lead generation.

However, organic Internet leads may be generated for free when a website attracts visitors via a first page Google ranking.

Paying for ads that appear at the top of Google’s search results or creating high-quality content that outranks other competitors for a slot on Google’s first page are the only ways to appear on page number one for the world’s best search engine.

So, the process is very easy to understand for business owners who want to pay for each visitor who clicks onto a website advertisement.

Although, if a website owner stops pouring money toward paid ads, the traffic will come to an immediate halt. This result would also cutoff the company’s lead supply from prospective website visitors.

Working with the best local SEO services to get a small business website ranked on the first page of Google can provide a better long-term solution.

Amazing website content will standout above generic articles or blog posts.

The Internet is filled with poorly written content.

An excessive amount of average content appears online, too.

Think about this!

A business owner who want to appear on the first page of Google to get free Internet leads with low-quality content will be waiting for a very long time.

As the most trusted search engine for online resources, Google works extremely hard to place the best results on its first page.

Therefore, putting anything that is less than high-quality content onto a business website or a blog will likely result in a waste of time and money.

Small business owners who are focused on lasting results are encouraged to hire the best local SEO services for ranking on Google.

Exceptional content creators obtain premier search engine rankings, which can provide more opportunities to generate Internet leads for a small business website.

Best Local SEO Services for B2B Marketing Campaigns

Business-to-business marketing strategies aim to provide a solution for a company that needs certain products or services.

Sharing insightful tips to help improve a company’s efficiency is a great way to connect with decision makers.

For instance, a merchant processing firm that provides additional security features or offers a lower discount rate then a business current pays could capture the attention of C-suite executives.

When local SEO services are used to improve a website’s ranking on Google, there is a better chance that prospective customers will discover the company online.

Business to Consumer Marketing Campaigns

The competitive nature for most consumer niches is brutal. If a local business is looking for the best way to connect with consumers, it is important to remain highly visible.

A small business can use online marketing campaigns to build brand awareness with consumers.

The best digital marketing strategies will aim to increase engagement with consumers. This would entail developing ways to keep consumers informed and entertained.

When a consumer repeatedly notices that a small business provides value and answers to specific questions, a company may become a trusted resource that a consumer contacts for more information or to make a purchase.

Business to consumer marketing campaigns can eliminate the thought about a company being a fly-by-night outfit.

Since a consumer will not make a purchase until she feels a certain comfortable level with a business, it is a prudent idea to focus on brand awareness.

Hiring the Best Local SEO Services for Content Writing and Copywriting

A business that is competing to win will need more attention than its competitors.

However, to get found online via the free search engine results of Google’s first page, a small business website will need content and search engine optimization that is superior to other firms.

Many elements, such as web page content, blog posts, backlinks, citations, researched keywords, competitor research and other factors are components that frequently result in a company’s online sales success or failure.

Small business owners are generally too involved in day-to-day activities to properly manage online marketing tasks.

Some business owners have smartly outsourced part of the workload to a web designer, article writing service, copywriter, freelancer or a social media service.

Typically, a piece of the puzzle is missing when a service provider offers limited support. A business might end up with an attractive website that generates very little traffic.

Hiring a full-service content creation and SEO company can level the playing field for a small business.

Mobile Copywriter is the best local SEO service for financial firms and for small business owners who need article writing services, blog posts, press releases, content creation and search engine optimization to get found online.

Reach out to us to inquire about the best methods to gain online authority for a mortgage business, loan officer branding, insurance company leads, copywriting for real estate agents and to reach more customers via the first page of Google.

Now is the time!

Get a larger share of the local market and generate inbound Internet leads.

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Help Home Buyers Discover the Power of a Mortgage Calculator

September 11, 2019 by Ray Cole

First-time home buyers are usually overwhelmed by the amount of information that is needed to secure a mortgage loan. Interestingly, many buyers think that finding a home that also checks the important boxes for their spouse would be the most challenging part of the process. Lending professionals can help home buyers discover the power of a mortgage calculator and other useful details.

Point Borrowers Toward Helpful Mortgage Resources

Giving borrowers an abundance of insightful tips will help a loan originator develop more relationships. While some lending experts might believe that too much information could get a borrower into trouble, the exact opposite is true.

Educating a borrower about helpful mortgage resources shows that a loan officer is willing to share knowledge and tips about the home financing process.

When a borrower has a sufficient amount of information, he could be more comfortable with the decision to move forward with a specific mortgage company.

Transparency is the best path, as a borrower who does not receive enough support might perform a Google search that directs her to another mortgage lender.

With a mortgage calculator, a home buyer can solve a variety of basic equations.

Teach Home Buyers How to Use a Mortgage Calculator

While the process should seem straight forward, taking a few minutes to educate a borrower about the best ways to use a mortgage calculator might be appreciated.

Explaining to a borrower how to input various terms, loan amounts and interest rates will be helpful when performing mortgage calculations.

Additionally, a loan officer could tell a borrower where to find mortgage interest rates other than a 30-year loan term.

It is also a prudent idea to ensure that a borrower who wants to refinance knows how to use a mortgage calculator, too.

Perhaps, a borrower is undecided between a 30-year fixed-rate mortgage loan and a 15-year fixed-rate home loan. Knowing how to perform some basic mortgage calculations could empower a borrower to compute various monthly payments.

Provide Value for Prospective Borrowers

While the goal for an originator is to submit a completed loan application that has a high probability of becoming a funded transaction, some occasional hand holding may be required.

Mortgage professionals who provide a substantial amount of value for borrowers might receive referrals and online testimonials. Remember, whether a loan transaction was favorable or unpleasant, a borrower will share her home-buying experience with others.

Taking the time to answer any questions that a borrower has, providing some financing tips and helping buyers discover the power of a mortgage calculator could result in more closed transactions.

Mobile Copywriter provides content creation and digital marketing services to help lending professionals generate free mortgage leads. We also offer affordable web design, mortgage calculators and the best landing page funnel content for loan officers.

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What is SEO Doing for Your Business? Post #467

May 16, 2026September 6, 2019 by Ray Cole

Updated 5/16/2026

What is SEO – Why SEO is Important?

Search engine optimization improves the chances that a website will be discovered for specific keywords and important details.

Whether a company focuses on B2B marketing strategies or B2C promotions, skilled SEO services can help a local business get found online.

Knowing what SEO is doing for your business helps you make sense of the investment.

Mobile Copywriter provides proven SEO strategies for small business owners who need to generate more leads, increase website traffic and online sales.

What is SEO?

Search engine optimization is a strategic method toward improving a website’s visibility on Google, Yahoo, Bing and other search engines.

Google holds the most valuable real estate online.

Therefore, ranking on the first page of Google is the goal for competitive business owners.

SEO specialists diligently work to improve website rankings for small business owners.

Research has shown that websites ranking within the first three search engine results will receive the highest portion of traffic for most web-based queries.

Obtaining the top ranking in Google’s first-page search engine results is highly-desirable among companies who compete to generate sales leads.

SEO produces organic search engine results, which are also known as free search engine results.

When a website can generate free Internet leads with keywords that are valuable for its niche, a business may be able to avoid paying for expensive pay-per-click ads.

Why is SEO Needed to Increase Online Sales?

In sales, a company with the most valuable leads usually closes more transactions than its competitors.

Using SEO is a major advantage, as a business can generate targeted Internet leads.

For instance, a Realtor or mortgage broker who performs a keyword search for home buyer leads or for term life insurance, will instantly get millions of results from Google.

If the user clicks onto one of the results that are displayed on the first page of Google, the website has a new visitor who could result in a quality Internet lead or even better, a new customer.

This would be more difficult to accomplish without using SEO.

In fact, a well optimized website makes it easier for search engine spiders to crawl throughout each page.

Helping Google and website visitors understand what a website is about can increase a variety of metrics, such as visibility and time spent on a site.

Without SEO, Google and other search engines would rank websites according to popularity (backlinks) or via random search engine results.

This understanding of what SEO is doing for your business provides meaningful details about search engine rankings.

Does Every Business Need SEO Services?

SEO helps websites compete for higher search engine rankings.

Every business will not need SEO services.

Businesses that are operated offline may not require or rely upon website traffic.

For instance, a street vendor or an outdoor performer may not want to invest in a website.

The bulk of sales for these types of entrepreneurs may stem from high volumes of physical traffic versus web-based traffic.

According to a survey that Clutch conducted in 2018, 36% of small businesses operate without a website.

Although, a website presence should be visible for most business.

Today, a prospective customer can use her smartphone to quickly perform some due diligence on a local business.

A quick online search via Yelp could reveal whether a street vendor has a bad reputation for selling poor quality items.

SEO services can help a small business improve its local branding and marketing strategies.

Get an affordable lead generation website that is search engine optimized to compete for more business — Today!

Should I Invest in SEO Services?

While many businesses are generating a lot of money with a search engine optimized website, some entrepreneurs are not convinced that SEO is a great option.

Here are some of the beliefs about SEO:

SEO is a fad
SEO is too expensive
SEO is hard to understand
SEO is mystical
SEO is not required for online success
SEO doesn’t build relationships (such as social media)
SEO takes too long to work
SEO requires an expensive agency for results
SEO rules may be changed by Google at any time
SEO is not worth the cost

SEO experts pay attention to comments and updates from Google.

Recently, the search engine giant mentioned that it uses more than 200 ranking factors to determine where to rank a website within its SERPs (search engine results pages).

Most real estate agents, insurance representatives, mortgage professionals and small business owners are too busy to consistently create authoritative content that their audiences are searching Google to find.

Hiring an SEO copywriter is an investment toward obtaining home buyer leads, insurance leads online, small business leads and free mortgage leads.

What is SEO Going to Cost a Small Business?

SEO services will typically cost a small business between $500 and $2,000 per month.

Hourly rates for will generally range between $75 and $200 per hour.

The above SEO costs will vary among competitors, as some firms might offer lower or higher rates.

Costs should not be the main factor when hiring an a company to increase a website’s visibility online.

SEO specialists with more than five years of experience often charge higher rates.

However, paying cheaper rates could mean working with a service provider with less experience.

Ultimately, SEO is an investment that can provide a stellar return via website traffic that stems from valuable keywords.

Can I Order SEO Services Online?

Yes!

Ordering affordable SEO services online is a great way to get the ball rolling in the right direction.

Working with an experienced team can lead to faster results than a do-it-yourselfer has time to dedicate toward learning search engine optimization.

Mobile Copywriter SEO services online are available for local Pennsylvania businesses in York, Harrisburg, Lancaster, Philadelphia and Pittsburgh.

Mobile Copywriter also offers nationwide services for small businesses, mid-sized business and for Fortune 500 companies.

When Should I Get SEO for My Website?

Whether a business offers local services or it offers products for sale, SEO is an important feature within competitive industries.

Ideally, SEO elements should be added before a website goes live.

For a website that was launched prior to adding SEO, we can still optimize it to appear more favorably in the local search engines.

Working with industry experts will help a business website get found online via Google, Yahoo and Bing much faster than competitors without search engine optimized content.

Business Support Services

Professional content creation and marketing services are available for business owners who are seeking to dominate local search engine leads.

Sharing details about the importance of SEO and what SEO is keeps Mobile Copywriter on the cutting edge of search engine ranking solutions.

We provide SEO strategies for small business owners who are struggling to generate more organic website traffic, local Internet leads and more first page search engine rankings.

Contact Mobile Copywriter for high-quality website content and for online marketing services that gains more customers for your business.

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Increase Online Sales Without Expensive Facebook Ads

August 16, 2019 by Ray Cole

Lead generation activities are needed for a business to maintain a consistent level of online sales. However, entrepreneurs are frequently torn between the costs of pay-per-click ads and social media advertising. Mobile Copywriter helps businesses increase online sales without expensive Facebook ads.

Use a Sales Funnel to Get More Internet Leads

As copywriters, we understand many of the issues that a buyer is thinking about during the sales process. Having a way to repeatedly engage with prospective customers is the key to online marketing success.

Therefore, it is a great idea to offer a lead magnet, giveaways, limited-time offers and other incentives for a visitor to make an immediate decision to opt-in, to purchase or to subscribe for a specific item.

A sales funnel provides subtle assistance that keeps the process ushering along for a marketer. With a quality sales funnel, a business can obtain more Internet leads.

Explore Content Marketing Instead of Expensive Facebook Ads

Every marketer knows that Facebook is a powerful platform that has billions of monthly users. With such an extensive network of friends, family members and associates, Facebook would appear to have the perfect environment for online selling.

It does!

And, many entrepreneurs operate a business exclusively on Facebook.

However, as Facebook’s popularity grows, so does the cost to advertise in front of millions of online viewers.

Marketers can use a variety of tools and resources via Facebook’s Ad Manager.

Affordable content marketing strategies provide a method to increase online sales without expensive Facebook ads.

Content is the bridge between a marketer and a consumer. Imagine the relationship that an entrepreneur may be able to build by answering a buyer’s concerns along the journey.

Nearly every item that a consumer purchased for the first time required a pitch, a demonstration, a story or a commercial.

So, whether a consumer views a Facebook ad or products on a website, a delicate amount of content will be needed to persuade the viewer to take some sort of action.

Hire SEO Copywriters for Content Writing to Increase Online Sales

Generating more revenue online is an important goal for many entrepreneurs. Although, building targeted website traffic, engaging with potential buyers and creating call to action content takes more time than most business owners might expect.

Copywriters who specialize in search engine optimization will use software and tools for keyword research that improves a website’s ranking on Google and Bing.

High-quality content writing that helps a website gain greater visibility is a major step toward making more online sales without using Facebook ads to grow a small business.

Deciding to hire SEO copywriters for content writing services online is the smartest way to stand out against the competition.

Contact Mobile Copywriter today about affordable SEO services, article writing to sell online and about strategies to improve brand awareness for a small business.

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