Free Internet leads provide a cost effective way for loan officers to find new purchase and refinance deals. Whether employed at a bank or at a local mortgage company, lending professionals can find opportunities to increase their monthly production volumes. Targeted mortgage loan officer leads are ideal for connecting with home buyers who are searching online for competitive financing programs.
Use Inbound Marketing Strategies to Generate Mortgage Loan Officer Leads
Local mortgage companies and loan officers may try a variety of methods to generate new leads. However, many lending professionals are still using outbound strategies to generate mortgage leads. Popular outbound strategies often consist of cold calling, direct mail campaigns, telemarketing and billboard advertising. A few nationally recognized mortgage lenders spend a ton of money on radio and television ads, too.
Inbound marketing strategies provide low-cost methods to generate mortgage loan officer leads via modern technology. Using web page content, blog posts, press releases and social media are ideal ways to generate inbound phone calls that may result in mortgage loan officer leads with higher conversion ratios. Inbound marketing enables loan officers to speak with borrowers who are seeking a mortgage loan versus using outbound methods to hunt for lending opportunities.
Inbound marketing strategies are used to maximize a loan officer’s time and earnings. Connecting with five or more prospects each day who are looking for a home loan could results in a pipeline that is full of new loan applicants. Additionally, inbound marketing produces free Internet leads.
Hire a Copywriter For Search Engine Visibility And Reader Engagement
Fortune 500 companies hire copywriters to create sales oriented materials that gets buyers to notice a brand and its value. Copy is also created to persuade consumers to try certain products and services. Mortgage industry professionals can also hire a copywriter to improve their website’s search engine visibility. Mortgage companies with the strongest web presence are more likely to attract prospective borrowers. Therefore, it makes sense to hire the best copywriter for mortgage loan officer leads.
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Hourly pay rates or annual salaries are typical for many professional jobs. However, mortgage loan officers rarely work traditional banking hours from 9 to 5. Using the power of digital marketing, it is possible to increase loan officer salaries with high-quality website content.
Who is Responsible for Increasing Loan Officer Salaries?
The answer may largely depend on a company’s compensation structure. Salaried loan officers might receive minimal bonuses and commissions. Mortgage professionals who are paid on a commission-only basis could receive a generous level of compensation for funded transactions.
According to the Bureau of Labor Statistics, loan officers had median earnings of $63,650 in 2016. With earnings that are more than 30 percent above median pay rates in the United States, loan officer salaries may provide a comfortable lifestyle for motivated professionals.
In a nutshell, loan officers must hustle to make huge earnings in the mortgage industry. Professionals who roll up their sleeves to do whatever it takes to find new applicants and referral sources are bound to exceed the production levels of unmotivated order takers.
Owing the responsibility for personal production is a top characteristic among originators with the highest loan officer salaries. So, it is wise to avoid waiting for fancy television commercials, mail campaigns or telemarketers to generate mortgage leads. For loan officers who want to take control of their earnings, vibrant content marketing strategies offer winning solutions.
Best Content Marketing Ideas to Skyrocket Loan Officer Salaries
Content is king! It allows companies and individuals to build trust and relationships with prospective customers. High-quality content writing can attract targeted mortgage leads for purchase and refinance transactions. Shown below are ideas that can skyrocket loan officer salaries with professional content writing.
Web page content
Weekly blog posts
Press releases
Social media networking
While some lenders and loan officers will attempt to create their own content, it is not advisable. The best results in any profession are usually performed by an expert.
For instance, an experienced loan processor or an underwriter could probably write a home loan for a new mortgage applicant. However, it’s probably not the best use of a processor’s time, and some specific options or disclosures may be overlooked.
The same logic is applicable for content that is used to market a website. When other companies are competing to get found online, it makes sense to have a content marketing expert handling the assignment.
There is no reason to have a beautiful website that does not generate Internet leads. Companies that are not generating website traffic and Internet leads are clearly using the wrong content marketing strategy.
The best content marketing strategies add higher visibility and brand awareness for small business websites. Copywriters are skilled in content creation methods that entice readers to pick up the phone or to fill out a contact form on a company’s website.
Working with a copywriter who understands how to promote content in ways that are search engine friendly can quickly increase loan officer salaries.
Business-to-business search engine optimization services provide helpful support for local companies. Using a variety of cutting-edge marketing strategies could result in free Internet leads. Moreover, B2B SEO services aim to increase website traffic and online sales for local firms.
Why Should a Company Invest in B2B SEO Services?
Competition intensifies each day for local companies. Many of the largest retail stores and neighborhood businesses are losing money to online businesses. With a modest investment, a small business owner can establish a presence to get found online by local buyers.
Businesses that do not appear on the first page of the organic search results for popular products and services are largely invisible to local buyers. While it seems unfair, only 10 website results are displayed in a search engine’s natural rankings that appear on the first page. Getting ranked on the first page of Google, Yahoo and Bing is a major achievement for a small business.
Some entrepreneurs confuse exact-name search results with ranking on the first page of Google. For instance, if a business owner performs a search for the name of his website and it appears on the first page of the search results that is considered an exact-name search result. The whole idea of search engine optimization is to extend a company’s reach to buyers who are simply shopping online for a product or a service.
B2B SEO services work to achieve higher visibility in local search engine results for small businesses. Favorable search engine rankings can enable a company to generate more website traffic and free Internet leads.
B2B SEO to Obtain Local Internet Leads
Small business websites that are properly optimized should get found online quicker and receive more website traffic. Local SEO Services and SEO copywriting companies can prepare a plan that details the strategies to improve online visibility for a small business. A vibrant B2B SEO plan can generate local Internet leads from targeted buyers.
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Small business owners spend an enormous amount of time trying to figure out the best way to increase online sales. Maintaining a strong online presence could enable a local business to get found online. Using top inbound marketing strategies can lead to more opportunities for small businesses.
Why Use Inbound Marketing Strategies to Increase Website Traffic?
With engaging content, entrepreneurs can generate more website traffic with inbound marketing. Free website traffic and sales leads are among the primary benefits of inbound marketing. Rather than using paid advertisements, business owners can use an inbound marketing strategy that saves a lot of money.
Traditional lead generation methods will come to a halt when a company stops paying for advertising or for direct mailing costs. However, inbound marketing uses evergreen content that has the potential to produce local leads for several years.
Inbound marketing strategies that attract web-based users can significantly increase website traffic for a local business. Inbound marketing methods are also ideal for building brand awareness for a small business.
Outsourcing Inbound Marketing Strategies to SEO Copywriters
For an effective inbound marketing plan to work, a company’s content must be highly visible online. Certain content strategies may involve lead generation via social media platforms. However, local businesses might get the best results from search engine optimized copywriting.
SEO copywriters can create unique content that helps a small business website obtain higher rankings in the local search engine results. While some companies may decide to write web page content, blog posts, press releases and social media posts in-house, outsourcing the tasks to a professional will save a local business time and money.
Get Local Leads With Inbound Marketing Strategies
Ultimately, inbound marketing should generate more online sales. With a consistent amount of content, small business owners can use inbound marketing to obtain more local leads. We help local companies get found online with high-quality website content.
Contact Mobile Copywriter today to quickly build brand awareness and more connections with local buyers.
Website content is helpful for building engagements with local buyers. When presenting a basic offer or a lead magnet, landing page content may provide higher conversion rates. Small business owners are hiring freelance copywriters to craft some amazing content for landing pages.
Why Should a Small Business Use Landing Pages?
Landing pages are designed to get more web-based users to opt-in for a specific offer. Unlike a blog post or standard web page content, high-quality landing pages aim to capture a user’s contact information. Freelance copywriters can add compelling content that motivates a user to take action.
Best Ways to Drive Traffic to a Landing Page
While search engine optimization works wonders for most forms of website content, landing pages are frequently used to get a direct response. Small business owners have experienced a lot of success with landing page promotions.
Generally, the page is shared online using free promotional methods via email and social media platforms. Paid advertisements may also be used to send targeted traffic to a landing page.
Why Hire Freelance Copywriters Versus Content Writers for Landing Pages?
Some companies will hire web content writers to create landing page content. Since the bulk of the content should be sales oriented versus informational, a freelance copywriter will be more suitable for the task.
In terms of costs, freelance copywriters typically charge more money than web content writers. However, having the best call-to-action strategist at the helm of a creative assignment could generate a significantly higher return on investment.
Freelance copywriters are tasked with creating persuasive content that moves readers to take action. When a small business owner is paying to drive traffic to a landing page, every additional edge can lead to increased conversions.
Contact Mobile Copywriter for search engine optimized content that gets noticed online. Use the blue button below to connect with us today.
Hiring an SEO copywriter is a great idea for local companies.
Copywriters can perform similar services that are much more affordable for small businesses.
Since high-quality content is one of the most important aspects for obtaining a first page Google ranking, it’s easy to understand why many businesses are hiring Copywriters for SEO services.
Contact Mobile Copywriter to discuss affordable SEO packages.
Connect with us today to get on the path toward more website traffic and online sales.
Loan originators have opportunities to earn more than six-figures per year. However, many originators are content with minimal earnings and job security. Mobile Copywriter is on a mission to share mortgage marketing strategies that help loan originators make over $100,000 per year.
Is it Possible for Average Loan Originators to Earn Over $100,000 Annually?
Absolutely. With dedication and persistence, a mortgage loan originator can consistently earn six figures. Rather than merely dreaming about larger commissions checks or about regulations that can hamper production, loan originators can focus on mortgage marketing strategies to close more business.
By the numbers, a loan originator would need to have average earnings of $25,000 per quarter or earnings of $8,334 per month to reach $100K annually. While the earnings may seem out of reach, a motivated loan originator could hit these figures with ease.
Reaching $25,000 in earnings for one quarter would require closing $2,500,000 in business for commissioned loan officers (assuming a 1 percent rate of commission). For loan officers who earn a salary and a commission, reaching $25,000 in earnings for one quarter would require closing less than $3,200,000 in business (assuming a .50 percent rate of commission and a base salary of $3,000 per month).
Based on an average loan size of $250,000, a loan officer who only receives commission would need to close 10 loans per quarter. An ideal mix of closings might resemble 3 loans closed in month number one, followed by 4 closings in month number two and 3 loans closed in month number three.
In exchange for a base salary, a loan officer who receives a lower commission rate would need to close 13 loans per quarter (based on the above example). The ideal mix of closings might resemble 4 loans closed in the first month, followed by 4 loans closed in the second month and 5 loans closed in the third month.
With a sufficient amount of daily leads, a loan originator who submits a new deal each day will grow his pipeline by 20 loans per month (excluding weekends). That amounts to 60 new loans per quarter. However, with only half as much production (30 loans originated per quarter), closing 10 to 13 loans per month is still a very manageable task.
Hiring a Copywriter for Mortgage Marketing Strategies to Get Free Leads
Copywriters can create content to generate free inbound leads. Using website content, blog posts and press releases, a copywriter can design compelling materials that motivate prospective borrowers to take action. We use a 7-Step Process for Content Marketing Success that increases website traffic and builds engagement with local home buyers.
Effective mortgage marketing strategies deliver insightful tips and valuable information that readers enjoy. With a social media marketing strategy and search engine optimized copywriting, a loan originator will be able to close more business. Make the decision today to hire a mortgage copywriter for targeted leads. Our system helps loan originators obtain an abundant supply of targeted Internet leads.
Earning more than six-figures per year as a mortgage loan originator is achievable with a profitable mortgage marketing strategy.
With enough time to focus on closing deals versus prospecting for borrowers who need funds to purchase a home or to refinance a an existing home loan, a professional mortgage loan officer can crush her sales goals.
Generating low-cost mortgage leads is a process that takes time to cultivate or everyone would get free inbound calls all day.
The largest mortgage lenders in the USA are spending millions of dollars every month on television ads, Facebook marketing and Google ads.
The aforementioned mortgage marketing strategies stop working the second that competing companies submit higher advertising bids or a company’s ad spend gets reduced.
Mortgage leads may even slow down from some of the strongest referral partners.
It is important to remember that six-figure annual earnings will require a consistent supply of fresh leads that have not been cherry picked by other mortgage loan officers.
Using mortgage marketing strategies to build your brand and trust via local borrowers is a long-term solution that will pay dividends for years.
Loan officers who self-generate their leads are responsible for ensuring that certain targets are met.
Take control with proven mortgage marketing strategies!
Make the decision to exceed $100,000 without the tedious review of dead end leads or poor quality Internet leads.
Our system generates inbound mortgage leads from prospects who are aggressively searching Google’s results for a mortgage loan to refinance or to buy a house.
Think about the number of mortgage leads that are needed to meet your expectations.
Request help from us today!
Let us know how many mortgage leads you need to meet your goals.
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Professional website copy can drive a boatload of targeted leads to your website. Whether you offer mortgage loans, dental services, emergency plumbing services, legal advice or real estate services, additional website traffic can increase your opportunities to generate more leads. Mobile Copywriter provides fast-acting online sales tips for local business owners.
Online Sales Tip #1. Form a Strategy
Decide whether you will focus on social media marketing, search engine marketing, organic website traffic or a combination of methods. Consider whether you will use paid traffic sources, free traffic sources or a combination of the two. We primarily use organic website traffic sources (free traffic) and social media networking.
Knowing where your traffic will come from can enable you to focus on specific tasks.
Online Sales Tip #2. Identify Your Target Market
Target marketing is the best way to connect with your ideal customers. Knowing that your typical customer is a male who works in a professional occupation, between 30 and 55 years old, loves to golf and drives a high-end sports car is valuable information for an exotic automobile repair shop. Armed with a sufficient amount of knowledge, you will know where to channel your marketing efforts, as well as the activities that you should avoid. For instance, you can concentrate in areas that appeal to your ideal buyer versus promoting your services to a very broad market.
Forming a buyer persona will enable you to engage with your ideal customers.
Online Sales Tip #3. Create Shareable Content
Regardless of the marketing strategy that you employ, you can create shareable content that provides value for your audience. Many marketers are obsessed with getting a piece of content to go viral. However, you can build engagement with shareable content that readers enjoy. We help small businesses get found online with search engine optimized copywriting and with online sales tips.
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Weekly blog posts will enable a mortgage company and other small businesses to engage with web-based users.
Creating content that will generate targeted leads is extremely possible with search engine optimized blog posts.
We can write and share marketing info that attracts local borrowers for mortgage companies.
Borrowers who look forward to reading insightful blog posts from a local mortgage company may be inclined to request financing for a single-family home or for an investment property.
Hiring a Copywriter to Generate Marketing Info
Copywriters are among a distinct group of writers.
While most writers are hired to complete a basic assignment, copywriters are hired to craft compelling content that sells.
Contact Mobile Copywriter to share marketing info with targeted mortgage prospects.
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Website content that provides helpful information for readers can lead to more website traffic for a small business. Even better is the idea that compelling content can result in more Internet leads and online sales. Mobile Copywriter is among the best article writing services online for web page content, landing pages, blog posts and for press releases.
Why Hire Article Writing Services Online?
Professional article writing services online will take the time to create high-quality website content for entrepreneurs, small business owners and for large corporations. Getting error-free content that attracts readers and search engines to a company’s website could enable an entrepreneur to connect with a larger number of prospective buyers.
Deciding to hire article writing services online is more affordable than adding more employees to a company’s payroll. Additionally, outsourcing certain tasks to writing services online can enable a business owner concentrate on other tasks. Our content creation services are valuable and affordable for small business owners.
Working with writers who understand search engine optimization is also a major benefit. SEO article writing services specialize in creating content that readers and search engines love. Hiring a writing service can ensure that readers are engaged beyond the first paragraph of a blog post or a website article.
Content Marketing is a Lot Easier With Polished Website Articles
While many people are able to take photos, images and videos to share online, content creation is much more difficult to produce. It is the primary reason that content is king. After a company has added high-quality images to a website, a blog or a landing page, content marketing is the next step. A marketer should share the content on a company’s website, social media networks, email and other platforms.
Contact Mobile Copywriter for article writing services online that can quickly skyrocket a company’s sales. Use the blue button below to get connected with us.
