Internet-Leads Archives - Small Business Copywriter

SEO Copywriting for Mortgage Refinance Leads

August 24, 2024July 11, 2022 by Ray Cole

8/24/2024

Mortgage refinance leads are easy to obtain.

However, top loan originators prefer to generate high-quality mortgage refinance leads.

Mobile Copywriter helps brokers and lenders discover low-cost methods of SEO copywriting to obtain exclusive mortgage refinance leads.

Best Mortgage Refinance Leads

When mortgage interest rates are favorable, a homeowner might want to refinance for a better mortgage rate or to obtain a shorter loan term.

Loan originators will need to connect with homeowners who are seeking to refinance.

Copywriters create call to action content that helps lenders generate the best mortgage refinance leads.

Search Engine Optimized Articles for Mortgage Leads

Mortgage refinance leads and purchase money leads are often obtained from list brokers who sell them to loan originators.

List brokers gather information about homeowners and home buyers to form a database of names to sell.

The mortgage leads are frequently sold to multiple loan officers.

Yes, that is correct!

List brokers repeatedly sell the same database of names to as many as 10 different lending professionals.

Selling mortgage refinance leads to so many people seems like a highly unethical way to operate a business.

Content creation is a wise way for marketing managers to generate exclusive mortgage leads for the entire team.

Using SEO copywriting to build engagement with readers via call-to-action content is a better way to generate mortgage leads.

Search engine optimized articles, web page content and blog posts are designed to attract attention from Google, Yahoo and Bing.

Recognition from the major search engines is very important.

The best products, services or high-end websites are meaningless if free website traffic and free Internet leads are not received because a company’s website is not highly visible.

Here is the thing!

There is plenty of buzz about search engine marketing and paid Facebook advertisements because it takes far more skill to obtain a website ranking on the first page of Google with content writing.

SEO Copywriting Costs for Exclusive Mortgage Leads

The costs for SEO copywriting will vary among creators.

A general ballpark for an experienced writer who is proficient in search engine optimization may range between 25 cents and one dollar per word.

For instance, at 50 cents per word, 500 words of SEO copywriting would cost $250.

With one closed mortgage loan, a broker or a lender would realize an astronomical ROI.

Consider a professionally written blog or an article that pulled in an exclusive mortgage lead, which resulted in a $5,000 deal. The return on investment, based on SEO copywriting costs of $250 would be a whopping 2,000 percent.

Now, that ROI is based on just that one closed loan.

SEO copywriting is based on evergreen content that could attract more leads for the same blog or article for many years.

The investment in SEO copywriting costs will continue to attract website visitors and exclusive mortgage leads long after a broker or a lender stops paying for Facebook ads.

Brokers and lenders who publish dozens of high-quality SEO articles that provide valuable content for website visitors could result in a pipeline that is constantly filled with exclusive mortgage leads.

Search engine optimized content gives users an edge over competitors who are not optimizing website information for Google and local prospects.

Google ranks Mobile Copywriter among the best SEO copywriting companies for mortgage brokers and mortgage lenders.

Contact Mobile Copywriter today about content creation services to dominate the competition!

I Need Content

5 Organic Lead Generation Tips to Get More Customers

August 26, 2024December 9, 2020 by Ray Cole

Updated 8/26/2024

Getting more customers without spending any money on marketing requires a unique skill.

After all, if no effort was needed, whatsoever, all businesses would have mountains of cash.

Fortunately, there are ways to generate leads and to get more customers with organic marketing methods.

Mobile Copywriter offers lead generation tips to get more customers online.

About Organic Internet Leads

Free Internet leads are also known as organic leads.

What is the difference between pay-per-click and SEO?

Pay-per-click offers paid methods to obtain Internet leads from search engines, social media platforms and other web-based properties.

SEO leads are generated from search engines for free.

To better understand how to generate SEO leads, a marketer should picture a farmer who will put in the work to harvest plenty of fruits and vegetables.

At first, a farmer would need a decent foundation.

Therefore, the soil would be prepped for planting.

Next, the farmer would sow specific seeds to grow desirable items.

Along the way, the proper methods to nurture the crops would be followed.

Regular intervals of water would also be added to ensure growth and to maintain freshness.

Occasionally, a herbal pesticide may be needed to keep critters away.

When properly combined, content creation and content marketing are the best ways to build search engine visibility that helps marketers get more customers.

Hence, optimized content for search engine rankings!

Content that is not optimized often requires outbound marketing efforts to attract attention, such as paid ads, direct mail, cold calling or email marketing.

Organic Internet leads are generated with inbound website traffic that largely stems from evergreen content creation.

Build a Lead Generation Website

Many business owners believe that a new website will equal more sales.

Nothing could be further from the truth.

According to an insightful article that was published via Small Business Trends, the failure rate for ecommerce websites reaches 90% after 120 days.

When the thought about how to get more clients to your business without spending money arises, be prepared for some sleepless nights.

Online marketing is not a complex science.

Proven lead generation tips can help businesses get more customers on autopilot.

Business owners have found a lot of success with content marketing.

With a lead generation website that is search engine optimized, marketers can generate free leads online for a small business.

A website that becomes a lead generation machine reduces the need to create a huge advertising budget for a small business owner.

Hiring a copywriter to build a lead generation website is a great idea.

Rather than overpaying a web designer to create search engine optimized content, a small business owner can outsource the task to an SEO copywriter.

Search engine optimized copywriting can yield more website traffic and organic Internet leads than a marketer might receive from cheap article writers.

Use Google Business Profile for Increased Visibility

Google Business Profile offers free services online.

Users can add details to enhance the visibility for a local business.

Viewers of a Google Business Profile can see a company’s NAP details (Name, Address, Phone Number), hours of operation and information about various products or service offerings.

A Google Business Profile is not completed by Google.

Therefore, creating a Google Business Profile and its content will require a manual process.

Online marketing professionals and SEO copywriters can assist business owners with setting up a Google Business Profile.

Having a Google Business Profile is among the best lead generation tips for local business owners.

It creates an advantage over companies that do not have a Google Business Profile.

The professional appearance adds credibility, trust and brand recognition for a local business.

All of these items are helpful for companies that are trying to get found online.

When a local search is performed for optimized keywords, a Google Business Profile may appear in the upper-right corner of the page for the top Google result.

Also, a Google Business Profile should appear when a search is performed for a company’s name.

Without a Google Business Profile, a company will miss out on one of the best free lead generation tools.

Create Evergreen Website Content With Relevant Keywords

Website content that is relative to a company’s products and services should contain valuable information for visitors to read.

Routinely adding new gems and nuggets will provide fresh website content for readers to review.

Failing to update stale web pages could cause visitors to quickly bounce away to a more informative website.

Copywriters and SEO content writers create website copy that provides valuable tips for readers.

While using high-quality content writing to build engagement with website visitors, a business can generate leads that result in more customers.

Selecting the right keywords for content creation will help a business generate targeted Internet leads.

Optimize Website Content for Mobile Search

Appearing in the top mobile search results can increase sales for a local business. According to Statista, 50 percent of web traffic worldwide stems from a mobile search.

Shoppers who are planning to make a local purchase will frequently search for products, services or food on a mobile device.

Businesses with the best products and services may not get the largest share of the market if shoppers are unable to find a company online via a mobile search.

Websites that are optimized for mobile search can attract more leads and sales from local customers.

One of the best lead generation tips is to maintain an optimized website for mobile search.

Share Blog Posts and Videos on Social Media Networks

After hiring the best SEO copywriter in the USA to create engaging website content and informative blog posts, distribution is required to reach prospects who did not visit a company’s website to see the information.

Content marketing is where the real work begins after digital assets are created.

Social media platforms are ideal places to share a company’s content with followers who are interested in many of the same topics.

Ideally, other viewers and social media followers will share a company’s tips and insights across a variety of platforms.

Blog posts and videos may be used to generate more customers online.

Best Lead Generation Tips

Using the best lead generation tips could result in more sales and higher revenues.

We offer a variety of blogging packages and content marketing packages to help local business owners earn more money online.

Mobile Copywriter is a digital marketing firm that helps businesses attract Internet leads via a proven content marketing system.

Get Info

Rank in the Organic Search Engine Results to Get Mortgage Leads for Free

October 22, 2019 by Ray Cole

Obtaining high-quality mortgage leads for free is possible for local loan originators. Knowing how it is done can enable mortgage professionals to close more loans and to earn more money.

Whether you are a loan originator, a mortgage broker or a local home lender, Mobile Copywriter has the ultimate marketing system for you to generate free mortgage leads on autopilot.

Free Mortgage Leads From Organic Search Engine Results

Let’s face it, many originators want to use social media to obtain mortgage leads for free. However, competing originators who are using similar tactics for lead generation are targeting the same prospects.

Why rank in the organic search engine results?

Organic search engine results provide helpful information for prospects who are “searching” online for a home mortgage loan.

The best mortgage-lead generation strategies involve helping borrowers who are looking for support versus cold-calling a prospect to determine if a home loan is needed.

What’s interesting is that many mortgage professionals think that a prospective borrower will perform a search on Facebook or Twitter for a mortgage loan.

Moreover, when a borrower performs a Google voice-initiated search for mortgage rates or for a local mortgage loan, results will appear from companies nearby that rank at the top of the organic search engine results.

Guess who won’t receive any of those leads?

You!

If your website does not appear at the top of Google’s search engine results pages (SERPs), you will lose thousands of dollars to companies with premier rankings.

Everyday, borrowers in every city are performing a search for the best mortgage rates, for first time home buyer tips and for details about refinancing.

Your website must appear on the first page of Google for mortgage terms in your geographic location.

For instance, if you are the king of VA IRRRL loans in Texas, it won’t matter if your website does not appear on page #1 of Google.

Working with an SEO copywriter is the best way to ensure that authoritative content is keyword optimized to improve your website ranking in Google’s organic search engine results pages.

Evergreen Content Creation Can Generate Free Mortgage Leads for Years

If you consistently place Facebook ads or social media posts, you are aware that folks who stop paying for leads or who stop posting on social media will fade into the wind, whenever their activity declines.

Although, solid content creation can retain a top search engine ranking for many years.

A simple Google search for anything related to “mortgage content writing,” “mortgage blog writer,” “generating free mortgage leads,” “targeted Internet leads” or thousands of other keyword terms that we rank for, on page one of Google, will reflect content that was written between one and five years ago.

Crafting high-quality content that obtains evergreen strength takes more time and it’s generally more expensive, but you pay for it once, and you have an opportunity for the content to drive targeted mortgage leads to your website for several years.

Does Your Current Content Creation Work?

Perhaps, you are not building enough engagement with your website visitors.

Maybe, your website traffic is low.

Your website traffic-to-conversions ratio is bad.

If any of the above are true, your current content strategy is flawed.

Quality content creation must be intentional.

You cannot risk adding subpar content to your blog or your website and expect Google to place it at the top of its search engine results.

If you read a lot of our content, you know that Google is the best reference source in the world for authoritative information online.

While Google also sells advertising space, the advertisers who spend the most money are placed above or below the best organic search engine results that Google shares for free with web-based users.

We have written this article to appear in the top of the SERPs when a user searches for “organic mortgage leads” or for “free mortgage leads.”

Many writers strive to achieve the same, however, it might be attempted without providing enough relevant details and the value that we are aiming for you to receive.

Google recognizes this, too.

Therefore, we routinely create content with the expectation that readers and Google will enjoy our information.

Your content creation team should achieve similar results, or you can outsource the tasks to dedicated article writing professionals.

Hire an SEO Copywriter to Get Mortgage Leads for Free

Whether, you offer very low mortgage rates or terms that are slightly above average, you can compete against the best brokers or lenders in the business with stellar inbound lead generation methods.

As borrowers who need money today are searching for financing to buy a home in your area, there is no reason that you should lose local mortgage leads to firms with a larger advertising budget.

If you are facing a myriad of challenges to retain a pipeline of free mortgage leads, you are urged to make a change.

There is no formidable argument for obtaining a first page ranking, at the top of Google’s organic search engine results.

It’s free!

Check out where you currently stand.

Perform a Google search with your optimal keywords and your city in the search bar to see if your website appears on page one of Google.

For instance, perform a Google search, such as “reverse mortgage loans San Diego,” “low-rate home loans New Jersey,” “mortgage pre-approval Miami FL” or “mortgage loans Kansas City.”

If your website does not appear on page one of Google, you need help!

We are here to help you with mortgage marketing strategies that work.

Think about it….

It’s not the borrower with the best credit score who will know to pick up the phone to call you about refinancing his high-interest rate credit cards.

The prospect who reads your blog or a local renter who wants to buy a home might trust the information that you routinely provide.

The consistent engagement or a top search engine ranking could result in you receiving daily Internet leads.

Hiring an SEO copywriter will not only improve your website rankings in the Google SERPs, but your website visitors will also respond more favorably to call-to-actions that guide them to call you or to fill out your contact form.

Compete to win!

You deserve it.

Get Info

Best Local SEO Services to Rank a Small Business Online

October 1, 2019 by Ray Cole

Local SEO services are not just for the biggest or the best corporations.

When an edge is needed to compete against larger firms,

search engine optimization can level the playing field.

Mobile Copywriter uses the best local SEO services to help a small

business rank online.

Why Online Ranking Matters?

In most endeavors, the early bird gets the worm. In terms of online sales opportunities, websites that appear before other sites in the local search engine results typically receive more visibility and more traffic.

Websites that rank for the top local keywords will attract targeted visitors for popular products and services, which could lead to higher sales conversions.

Therefore, a company that appears on page two of Google or worse, is largely surrendering business to competitors who rank on the first page of Google.

Best Local SEO Services for Ranking a Small Business on Google

Small business owners are typically too busy to maintain a website that is search engine optimized to retain premier Google rankings or to generate free Internet leads.

Working with the best local SEO services can provide a business owner with some competitive advantages that are shown below.

Get found online faster
Above average return on investment
Inbound lead generation strategies
Frequent reporting
Keyword research
Competitor analysis
Premium web page content
Scheduled blog posts
Favorable linking methods
Affordable SEO rates
High-quality citations
Backlinking strategies
Google My Business optimization
Map improvements
Media attention
Social media integration
Technical website enhancements
Better search engine rankings

Local search engine optimization is ideal for businesses that aim to attract customers who are within a certain service area.

For instance, a company that offers mortgage loans in California might work with an SEO service to create a strategy for attracting home buyers within the state or buyers who reside in certain counties.

While, a dentist in Miami might target prospective patients within a 30-mile radius of his dental practice, a dentist in Tampa might market toward pediatric patients in a specific neighborhood.

Either way, working with an experienced SEO company is the best way to maximize funds that are earmarked for online marketing.

Affording the Best Local SEO Services

Entrepreneurs who shop for SEO services will find that many experienced firms charge between $80 per hour and $200 per hour. Monthly SEO rates typically range between $500 and $2,000 per month.

As with everything else, a company will charge more money for the time spent toward delivering high-quality services.

To get a company started with basic SEO services, some SEO firms charge $300 per month or less.

However, when using the $100 per hour rate that experienced SEO companies are likely to charge, this would equal about three hours per month of actual work.

Most entrepreneurs would never ask a staff employee to only show up for three hours per month, because a limited number of hours would probably take too long to produce meaningful results.

But, paying $2,000 per month for roughly 15 to 20 hours of SEO services might be a bit expensive for some small enterprises.

A more affordable price of $1,000 per month for SEO services could secure about 10 hours of work for a local business.

The best local SEO services will require time and dedication to obtain solid gains within the search engine rankings.

Anyone who thinks that lasting overnight results are capable under Google’s watch is mistaken or misinformed.

Using white hat (favorable) search engine optimization methods are recommended to avoid website ranking penalties that could make it virtually impossible for consumers to find a company’s site online.

Hiring SEO Copywriters to Rank a Small Business Online

Competitive keywords can present ranking challenges for small business owners. Entrepreneurs who rely upon free resources, such as social media, free small business websites and free blogging services to save money will often lose a lot of time and online sales.

Think about it.

Even an aggressive driver would be overmatched by a Nascar professional.

Most entrepreneurs would also struggle to achieve top-level Google rankings for competitive keywords, when competing against the best local SEO services.

What’s interesting is that many entrepreneurs turn to a web designer to obtain high-quality website content.

Website content creation and web design are totally different skill sets.

While content is king, it is not created equally among digital marketing specialists.

So, who should a small business owner hire for SEO services?

Many web design firms will hire a content writer to create website content.

Copywriters are tasked with writing copy that sells.

Sales copy, which is generally used in B2B marketing campaigns and B2C promotions can increase revenue for local businesses.

When hiring an SEO copywriter to handle local SEO services, a business can work with a creative specialist who blends copy writing services with search engine optimization skills.

Blending copywriting and SEO may result in a winning combination for local business owners.

Lead Generation for a Small Business Website

When a small business website is ranked on the first page of Google, there is a good chance that it will receive visits from users who are searching for specific products or services.

Visibility is the key to online marketing success.

Without appearing on the first page of Google, a small business website will struggle to get found online.

Reaching the first page of Google is achieved by outbidding pay-per-click advertisers for various keywords or by ranking in the organic (free) search engine results for targeted keywords.

Essentially, business owners must pay to play in the PPC world of Internet lead generation.

However, organic Internet leads may be generated for free when a website attracts visitors via a first page Google ranking.

Paying for ads that appear at the top of Google’s search results or creating high-quality content that outranks other competitors for a slot on Google’s first page are the only ways to appear on page number one for the world’s best search engine.

So, the process is very easy to understand for business owners who want to pay for each visitor who clicks onto a website advertisement.

Although, if a website owner stops pouring money toward paid ads, the traffic will come to an immediate halt. This result would also cutoff the company’s lead supply from prospective website visitors.

Working with the best local SEO services to get a small business website ranked on the first page of Google can provide a better long-term solution.

Amazing website content will standout above generic articles or blog posts.

The Internet is filled with poorly written content.

An excessive amount of average content appears online, too.

Think about this!

A business owner who want to appear on the first page of Google to get free Internet leads with low-quality content will be waiting for a very long time.

As the most trusted search engine for online resources, Google works extremely hard to place the best results on its first page.

Therefore, putting anything that is less than high-quality content onto a business website or a blog will likely result in a waste of time and money.

Small business owners who are focused on lasting results are encouraged to hire the best local SEO services for ranking on Google.

Exceptional content creators obtain premier search engine rankings, which can provide more opportunities to generate Internet leads for a small business website.

Best Local SEO Services for B2B Marketing Campaigns

Business-to-business marketing strategies aim to provide a solution for a company that needs certain products or services.

Sharing insightful tips to help improve a company’s efficiency is a great way to connect with decision makers.

For instance, a merchant processing firm that provides additional security features or offers a lower discount rate then a business current pays could capture the attention of C-suite executives.

When local SEO services are used to improve a website’s ranking on Google, there is a better chance that prospective customers will discover the company online.

Business to Consumer Marketing Campaigns

The competitive nature for most consumer niches is brutal. If a local business is looking for the best way to connect with consumers, it is important to remain highly visible.

A small business can use online marketing campaigns to build brand awareness with consumers.

The best digital marketing strategies will aim to increase engagement with consumers. This would entail developing ways to keep consumers informed and entertained.

When a consumer repeatedly notices that a small business provides value and answers to specific questions, a company may become a trusted resource that a consumer contacts for more information or to make a purchase.

Business to consumer marketing campaigns can eliminate the thought about a company being a fly-by-night outfit.

Since a consumer will not make a purchase until she feels a certain comfortable level with a business, it is a prudent idea to focus on brand awareness.

Hiring the Best Local SEO Services for Content Writing and Copywriting

A business that is competing to win will need more attention than its competitors.

However, to get found online via the free search engine results of Google’s first page, a small business website will need content and search engine optimization that is superior to other firms.

Many elements, such as web page content, blog posts, backlinks, citations, researched keywords, competitor research and other factors are components that frequently result in a company’s online sales success or failure.

Small business owners are generally too involved in day-to-day activities to properly manage online marketing tasks.

Some business owners have smartly outsourced part of the workload to a web designer, article writing service, copywriter, freelancer or a social media service.

Typically, a piece of the puzzle is missing when a service provider offers limited support. A business might end up with an attractive website that generates very little traffic.

Hiring a full-service content creation and SEO company can level the playing field for a small business.

Mobile Copywriter is the best local SEO service for financial firms and for small business owners who need article writing services, blog posts, press releases, content creation and search engine optimization to get found online.

Reach out to us to inquire about the best methods to gain online authority for a mortgage business, loan officer branding, insurance company leads, copywriting for real estate agents and to reach more customers via the first page of Google.

Now is the time!

Get a larger share of the local market and generate inbound Internet leads.

Get Info

Increase Online Sales Without Expensive Facebook Ads

August 16, 2019 by Ray Cole

Lead generation activities are needed for a business to maintain a consistent level of online sales. However, entrepreneurs are frequently torn between the costs of pay-per-click ads and social media advertising. Mobile Copywriter helps businesses increase online sales without expensive Facebook ads.

Use a Sales Funnel to Get More Internet Leads

As copywriters, we understand many of the issues that a buyer is thinking about during the sales process. Having a way to repeatedly engage with prospective customers is the key to online marketing success.

Therefore, it is a great idea to offer a lead magnet, giveaways, limited-time offers and other incentives for a visitor to make an immediate decision to opt-in, to purchase or to subscribe for a specific item.

A sales funnel provides subtle assistance that keeps the process ushering along for a marketer. With a quality sales funnel, a business can obtain more Internet leads.

Explore Content Marketing Instead of Expensive Facebook Ads

Every marketer knows that Facebook is a powerful platform that has billions of monthly users. With such an extensive network of friends, family members and associates, Facebook would appear to have the perfect environment for online selling.

It does!

And, many entrepreneurs operate a business exclusively on Facebook.

However, as Facebook’s popularity grows, so does the cost to advertise in front of millions of online viewers.

Marketers can use a variety of tools and resources via Facebook’s Ad Manager.

Affordable content marketing strategies provide a method to increase online sales without expensive Facebook ads.

Content is the bridge between a marketer and a consumer. Imagine the relationship that an entrepreneur may be able to build by answering a buyer’s concerns along the journey.

Nearly every item that a consumer purchased for the first time required a pitch, a demonstration, a story or a commercial.

So, whether a consumer views a Facebook ad or products on a website, a delicate amount of content will be needed to persuade the viewer to take some sort of action.

Hire SEO Copywriters for Content Writing to Increase Online Sales

Generating more revenue online is an important goal for many entrepreneurs. Although, building targeted website traffic, engaging with potential buyers and creating call to action content takes more time than most business owners might expect.

Copywriters who specialize in search engine optimization will use software and tools for keyword research that improves a website’s ranking on Google and Bing.

High-quality content writing that helps a website gain greater visibility is a major step toward making more online sales without using Facebook ads to grow a small business.

Deciding to hire SEO copywriters for content writing services online is the smartest way to stand out against the competition.

Contact Mobile Copywriter today about affordable SEO services, article writing to sell online and about strategies to improve brand awareness for a small business.

Get Info

Content Creation That Generates Free Mortgage Leads Post #465

October 12, 2023July 11, 2019 by Ray Cole

Mortgage Leads Can Generate More Business With High-Quality Content Creation.

Updated 10/12/2023

Exclusive mortgage leads provide an opportunity for loan originators to make more money.

However, free mortgage leads enable brokers and lenders to earn a higher return on each closed home loan.

Mobile Copywriter explores the best content creation methods that generate free mortgage leads for loan originators.

Are Mortgage Leads Really Free?

Yes! It’s possible to generate free mortgage leads.

Although, some initial efforts are needed upfront to avoid an ongoing outlay of cash.

Free mortgage leads can stem from relationships that a loan officer builds with referral partners, such as real estate agents, home builders, accountants, financial planners, credit improvement services and home improvement companies.

High-quality article writing services can create mortgage content that drives organic traffic or free Internet leads to a search engine optimized website.

Building Trust to Generate Free Mortgage Leads

Mortgage professionals rarely receive multiple leads during an initial encounter with a new referral source, as the prospect may already have outlets for placing easy loan files and outlets for submitting challenging mortgage applications.

To attract business from referral sources, a loan officer has to determine what type of financing is routinely needed for a potential client.

Additionally, the referral source would need to feel confident that a mortgage loan officer can provide adequate funding, attractive rates and the ability to close on time.

Unfortunately, brokers and lenders will rarely attract mortgage leads with just a shiny website.

A lot of high-quality content will be needed to cover information that borrowers are seeking to discover.

When a website has a limited amount of search engine optimized content, paid advertising, retargeting and pay-per click ads are often used to generate leads.

However, the ROI for paid ads will generally be much lower than the earnings from free mortgage leads.

Prospective borrowers are frequently using Google to locate information about buying a home or refinancing.

As the world’s most authoritative search engine, consumers are aware that Google provides high-quality results for topics, such as real estate, insurance, title information and for mortgage lending.

Obtaining Mortgage Leads Online

While every website will have some content for visitors to read, most mortgage businesses will not be viewable to prospective borrowers.

Sure, most mortgage websites are indexed to appear within Google’s free search engine results.

But, it’s where the website appears that matters most.

Here is the logic!

There are plenty of places that a borrower could search for a mortgage loan online.

However, Google is the most trusted resource for obtaining general or important information online.

Therefore, users are fairly confident in the results that Google has selected to appear on the first page of its search engine.

So confident, that it’s easy to believe that the first five out of ten results that are shown on the first page of Google will typically receive the most website traffic.

Appearing on the bottom half of Google’s first page search results is still fairly respectable, as a user might see something that is worth clicking onto.

Having a meta description that partially addresses a user’s search engine query could result in a visit to the website.

When a website appears beyond the first page of Google for top-level mortgage keywords, many opportunities are lost.

Essentially, users trust that Google has placed the best results near the top its first page.

Again, Google’s organic search engine results are free.

So, appearing within Google’s top results for valuable mortgage keywords and for long-tail keyword phrases is among the best ways to get found online.

Why Create Content for a Mortgage Website?

Imagine visiting a website that displayed limited or outdated content.

It would create a rather poor user experience.

Almost as bad, is when a visitor lands on a web page to see the same information month-after-month.

Eventually, the user will search online for fresh website content that provides helpful information.

Creating content that users enjoy reading could lead to frequent website visits.

Also, readers might follow a mortgage blog or a newsletter via real simple syndication updates.

An RSS feed is a great way to build engagement with raving fans.

Search engine visibility is also an important reason to create content for a mortgage website.

In fact, competitive mortgage companies who aim to rank at the top of Google to attract mortgage refinance leads, VA IRRRL mortgage leads, exclusive mortgage leads, FHA mortgage leads, reverse mortgage leads, purchase money leads or home buyer leads will hire the best SEO copywriters for content creation.

When a potential borrower begins to shop for a home loan, mortgage lenders and brokers who want to generate local Internet leads must get found online within Google’s top search engine results.

Therefore, content writers with mortgage industry experience are recommended for blog posts, press releases and for web page content that drives more traffic and leads toward a mortgage website.

Writing Blog Posts for a Mortgage Website

Mortgage blog posts are regularly needed to keep prospective borrowers informed with topics, such as local housing issues, national housing issues, benefits of buying a home versus renting, low-rate loan programs, loans for first time home buyers, debt consolidation, advantages of getting a reverse mortgage and ways to improve credit scores.

Additionally, properly crafted blog posts can help readers find a mortgage website online. Using the right keywords, phrases, images and a variety of SEO elements within a weekly blog post can improve the search engine visibility for a mortgage website.

Although, stuffy content and certain types of lengthy prose will cause readers to quickly leave a website. Powerful content writing for a mortgage blog will keep readers engaged and provide a ton of value.

Frequent blog posts provide an excellent way to increase website traffic, to engage with borrowers and to generate free mortgage leads.

How many words should a blog post contain?

When creating content for a blog post, a writer should add a minimum of 200 words.

Ideally, a blog post should have at least 300 words.

Google ranking factors indicate a preference for blog posts with 200 words or more.

Writing Press Releases for a Mortgage Company

Press releases enable mortgage companies and other small businesses to share newsworthy content with media outlets.

When a mortgage firm wants to announce the opening of a new location, new products, new services or other important information, a press release is a great vehicle for spreading the word.

Also, a press release offers great opportunities for branding and for attracting local customers.

We create press releases that mortgage companies can publish on their website, share on social media or send to existing customers via email.

Writing Web Page Content for Free Mortgage Leads

Web page content gives visitors informative details about specific products and services.

When content is written with the reader in mind, a business owner should notice that visitors are staying on the page for longer time frames.

While more content gets absorbed when visitors are on a web page for extended durations, additional benefits may be realized for SEO purposes, too.

Search engines reward websites that keep readers engaged for longer periods than competing sites are able to achieve.

Therefore, writing website content that excites, informs or entertains visitors is important for a company that wants to generate free mortgage leads.

Hire a Copywriter for Content Creation

Whether a web page or a blog post has 300 words, 1,000 words or more than 2,000 words, a reader’s attention must be captured within about eight seconds.

Note: This blog post has more than 2,200 words.

Before reaching a call-to-action that invites the reader to pick up the phone, fill out a contact form or to subscribe to a newsletter, the content must immediately resonate with the reader.

Deciding to hire a copywriter is wise for most mortgage professionals.

Why Hire a Copywriter?

Because, a lot of details that seem very basic requires some out-of-the-box foresight.

While focused on closing more mortgage loans this month and in the upcoming months, a loan originator should be working on sales activities.

Calling new leads, following up with borrowers, answering any concerns, reaching out to referral sources, staying up-to-date on new products, participating in industry events and seeking ongoing training are some of the activities that a successful loan officer should routinely perform.

A copywriter might spend more time crafting a title for a blog post than a loan originator takes to write half of the words for a blog post.

Additionally, a copywriter will perform some keyword research to find the best mortgage keywords and the most useful keyword phrases for mortgage SEO strategies.

Since many loan officers are sharing details that are easy to find on any competing website, a blog post might largely go unnoticed amongst 4 million other blog posts that are published every day.

Therefore, a proven content marketing system should be used to determine an ideal way to seamlessly integrate very valuable mortgage keyword phrases into a blog post, a web page or into a press release.

It’s a great idea to hire a copywriter for lead generation support.

Generate Exclusive Mortgage Leads With SEO Copywriting

Mortgage marketing executives and sales managers generally intend to present a strong brand that meets the financing needs for most local consumers.

Although, the ability to spread the word to borrowers in competitive regions is very difficult without search engine optimized website content.

For many years, loan officers have understood the value of exclusive mortgage leads.

Due to the time and the work that’s involved to generate exclusive mortgage leads that are organic (Free Mortgage Leads), Internet marketing companies receive constant inquiries.

However, to get any type of free Internet marketing leads that are exclusive, a unique approach is required.

A content marketing strategy to get mortgage leads online is what separates exclusive mortgage leads from generic Internet leads.

SEO copywriting delivers powerful information that consumers are searching to find on the world’s best search engine — Google!

When a mortgage website is authoritative and provides answers to questions that prospective borrowers are asking, loan originators will be able to generate exclusive mortgage leads much faster.

SEO copywriting is used for generating free mortgage leads from borrowers who respond to call-to-actions that are relevant to specific search engine queries.

Content Marketing Ideas for Mortgage Lead Generation

Loan officers and mortgage brokers are constantly competing against other mortgage companies to obtain more business.

Although, lending professionals who maintain a connection with prospective borrowers will win over the long term.

The days of simply spending money to buy mortgage leads online are dwindling.

Shown below are some of our most powerful content marketing ideas for mortgage lead generation.

Consistently adding fresh website content.
Posting informative blog content at least one time per week.
Linking relevant content to new articles.
Sharing helpful content with social media followers.
Linking images and videos to written content.
Create call to action content that readers will value.
Using email to generate leads from targeted prospects.

Focusing on Local Internet Leads

Instead of casting an extremely wide net to search for mortgage leads, brokers and lenders can generate a lot of business from borrowers who are nearby.

With the ability to get found online when a borrower searches for specific keyword phrases, a mortgage website could generate more local Internet leads.

Some borrowers who prefer to work with local lending experts may become repeat customers or send referrals from other prospects with similar goals.

A stronger local presence can help a mortgage company increase its brand awareness within the community, too.

We help mortgage lenders and mortgage brokers generate free Internet leads with compelling copy that gets website visitors to take immediate actions.

Proven Content Creation Methods to Grow a Mortgage Business

In many ways, the mortgage business is similar to other industries.

Customers expect reliable services that are delivered as promised and on time.

However, the timeline from the initial point of contact to a completed transaction is longer than it takes for most industries, such as an auto repair service or for tax preparation services.

Creating content that answers a reader’s search query has proven to engage borrowers more than information that is too complex.

For instance, most consumers do not want to read content that resembles an auto repair manual or to understand the nuances of the tax code.

When consumers are satisfied with the search engine results for certain home lending queries, brokers and lenders will be able to grow a mortgage business more efficiently.

Working with a premier content creation company that is ranked among the best article writing services in the US is an asset for online funnel marketing strategies and for effective mortgage marketing ideas.

Mobile Copywriter helps mortgage professionals generate free mortgage leads with SEO copywriting and content marketing strategies.

We write mortgage content that meets the highest compliance standards.

Our content gives readers valuable insight that ultimately aims to increase a company’s authority online and to build engagement with website visitors.

A borrower should not randomly pick a lending professional to handle such a large financial transaction.

Lending professionals should also refuse to work with mortgage content writers who are not experienced within the industry and who are not ranked on the first page of Google.

Contact Mobile Copywriter today about article writing services and search engine optimization strategies to generate more website traffic from targeted prospects.

Get Info

Best Mortgage Websites for Brokers and Loan Officers – Post #464

February 8, 2022June 6, 2019 by Ray Cole

Buying a lead generation website is one of the smartest investments that a commissioned sales representative can make. Instead of splurging for a fancy website that is equipped with flashing elements, unnecessary photos and boring details, loan officers can close more sales with a website that generates targeted leads. Mobile Copywriter builds the best mortgage websites for brokers and loan officers that include search engine optimization features.

Benefits of SEO Mortgage Websites

SEO attributes are used to help search engines understand the details within a mortgage website that are relevant to a user’s search query.

Using the proper on-page SEO elements could enable a mortgage website to get found online faster than competing sites that are not optimized to appear anywhere near the first page of Google.

When a mortgage website is not shown on page one of Google’s search engine results page for popular keywords, free organic traffic will flow to the companies that are reflected on the first page of Google.

SEO is beneficial for website traffic and brand recognition. As free organic website traffic drives targeted borrowers toward a mortgage site, loan officers will have more leads to convert into closed loans.

When a website does not appear within Google’s local SERPs, a paid search engine marketing strategy may be needed to generate pay-per-click leads.

Buy Affordable Mortgage Websites for Lead Generation

A steady supply of mortgage leads is needed to maintain a full pipeline of purchase transactions and refinance deals.

Although, many business owners believe that prospective customers will continuously fill out online requests for financing, after a website is built and launched.

However, the mantra, “if we build it, they will come” is not quite true. Web-based businesses need to understand that traffic is more likely to appear for top-level keyword phrases that are shown on the first page of Google.

Buying a mortgage website that is search engine optimized to grab a larger portion of local leads can significantly improve a company’s bottom line.

Grow Mortgage Business With a Lead Generation Website

Getting a website to generate mortgage leads on autopilot can increase a loan officer’s efficiency. With more time to dedicate toward sales versus prospecting, mortgage professionals can close more loans and earn more money.

When an upbeat environment exists because mortgage managers are providing loan officers with tools to generate free Internet leads, everyone wins!

Contact Mobile Copywriter about affordable ways to grow a lending business with free mortgage leads.

Get Info

Generate Leads Online: Tips for Mortgage Brokers to Close More Loans – Post #460

April 9, 2019 by Ray Cole

Generate Leads Online To Grow Mortgage Business.

Consumers should know that mortgage brokers provide personalized service. An excellent banker will offer great service, too. But, as you are aware, a mortgage broker is compensated for shopping the marketplace to find competitive rates.

When a consumer understands that a bank has a limited amount of products and fewer mortgage interest rates than a broker has to compare, you should never have an empty pipeline. Mobile Copywriter uses the best content marketing strategies and search engine optimization tips for mortgage brokers to generate leads online.

Why Should You Generate Leads Online?

Generate Leads Online With Digital Marketing Strategies.

With a robust digital marketing strategy, you can generate free mortgage leads online. When you begin to receive free Internet leads, your profit per loan will skyrocket.

Many small and mid-sized mortgage brokerage firms will make the mistake of trying to create user-generated materials (their own) to compete against lenders who spend millions of dollars each month to leap over the competition.

Shopping for a mortgage loan is a big deal for borrowers who need money to buy a home or to refinance. While some borrowers might look to Reddit, Facebook or Twitter to ask their social media contacts about getting the best mortgage rates online, most people will perform a Google search to find local lending professionals.

Ranking on Google for high-value keywords in your market area is imperative to closing more loans. You should generate leads online because it’s where the vast majority of your prospective borrowers will begin their search for a home loan.

Are the Best Mortgage Rates From a Bank or a Mortgage Broker?

Best Mortgage Rates From A Bank Or Mortgage Broker?

Bankers use an array of marketing collateral to keep their customers informed, such as brochures, flyers and banner displays within a branch. Even with higher rates than a broker might have to offer, a banker may be able to encourage a borrower to apply for a mortgage loan.

Although, brokers can deliver a ton of value by simply educating consumers about a variety of lending options. The key is to engage and to build trust with prospective borrowers before a banker does.

It is wise to explain to a borrower that every bank can set its rate for a 30-year fixed-rate mortgage. However, the consumer must also understand that it could take a considerable amount of time to find and to research hundreds of lenders to locate the best mortgage interest rates online.

Once a consumer understands how difficult it is to view every available loan option, your job as a mortgage broker is to eliminate the consumer’s pain points. In fact, when a consumer knows that most bankers are issuing retail rates and that you are shopping nationwide to obtain the best wholesale rates for their needs, you will generate more leads and close more mortgage loans online.

Grow Mortgage Business With Inbound Leads

Grow Mortgage Business With Free Inbound Leads.

As your brand and your influence grows online, you can attract more borrowers toward your mortgage website. Using the best digital marketing strategies for mortgage brokers, you can generate free Internet leads.

When borrowers are looking for home loans on Google, mortgage websites that are properly search engine optimized will generate the most local Internet leads.

SEO mortgage marketing strategies are ideal for growing a lending business that dominates local competitors.

Working with SEO copywriters who improve search engine rankings online is the surest path to get found on Google. As targeted website traffic increases for your business, you will get more inbound mortgage leads.

Contact Mobile Copywriter today for mortgage marketing ideas to take your company to the next level.

Get Info

3 Ways to Quickly Generate Free Mortgage Leads

April 18, 2024March 22, 2019 by Ray Cole

3/5/2024

Free mortgage leads will improve your bottom line.

Fresh mortgage leads create excitement for hungry loan officers.

Getting a daily supply of highly targeted mortgage leads could prevent you from cherry-picking through aged contacts.

Digital marketing strategies offer excellent ways to generate free mortgage leads online.

How to Get Mortgage Leads Free?

Let’s explore ways to generate mortgage loan leads without paying for an exhausted list of names.

As a mortgage broker, loan officer or a lender, you need a steady supply of Internet leads.

Whether you want to generate purchase leads or refinance leads, these 3 methods can help:

Engage with borrowers before they’re shopping for a home mortgage loan.
Build your brand to stay top-of-mind with your audience.
Use content marketing strategies to drive traffic toward your website.

Create SEO Content for Your Mortgage Website

Visibility is the fastest path toward writing and closing more mortgage loans.

However, you must have a way for prospective borrowers to find you online.

Mortgage businesses that generate a ton of free Internet leads are easy to discover on Google via targeted keyword phrases.

To get found online in the local search results, your website must be optimized to attract borrowers who are searching for mortgage services in your area.

Creating search engine optimized content for your website can improve your site’s ranking on Google.

With SEO content on your website, you will be able to generate free mortgage leads faster than your competitors who are not using the best SEO strategies to get found online.

Free Mortgage Leads – FHA, Conventional and VA Loans

You can generate free mortgage leads for all types of home loans.

Using content marketing strategies to reach more borrowers could help you build your business.

Whether you specialize in FHA mortgage loans or VA mortgage loans, it’s imperative to get the

word out to prospective borrowers and to your referral partners.

Consistent marketing messages will help you get free mortgage leads.

Write Engaging Content for Your Mortgage Blog Every Week

According to the Social Media Examiner website, Internet users average four hours per day online, read approximately 10 blogs per day and spend about 25 percent of their web-based time on blogs and social media.

Amplifying your reach is a lot easier with weekly blog posts.

Google uses robots to constantly scan the World Wide Web for authoritative pieces of content that relate to search phrases that web-based users are eager to find.

Weekly blog posts also increases your opportunity to generate free mortgage leads online.

Ideally, you should aim to consistently inform or to entertain your blog readers.

The mortgage lenders and brokers with record-breaking origination volumes are typically posting engaging content on a daily basis.

Mortgage professionals who are not submitting a regular supply of content for a blog or a website will notice less online traffic from new visitors, and they are less likely to generate free Internet leads.

The reason is very simple!

Google provides the best search results that are available for its users.

Mortgage companies that create a website or a blog without frequently upgrades will fall off of Google’s radar.

Now, Google will not make a website vanish, intentionally.

Competitors who are submitting high-quality blog posts each week will submit at least a dozen (12) pieces of content for Google to rank within its search results every quarter (3 months).

So, if you add one blog post per month, you are only providing Google with 3 pieces of content per quarter to consider.

Therefore, your competitors who are fiercely trying to connect with borrowers before you do are providing Google with four times as much content (400% more).

Quality is certainly more important to Google and to your website visitors than quantity.

In most cases, a mortgage competitor that has similar content to yours with more frequent contributions will outpace you in search engine rankings, website traffic and lead generation.

Content creation requires time for research, writing, editing and crafting quality messages.

When you dominate your local area for valuable keyword terms, you’ll get mortgage leads for free.

Hiring a copywriter is a great way to generate free mortgage leads via informative blog posts.

Connect with a mortgage expert at Mobile Copywriter today!

Generate Free Mortgage Leads With Social Media Marketing

Social media appeals to people with all sorts of interests.

Building relationships is largely what social media is all about.

As a mortgage lender or a mortgage broker, social media is perfect for building your brand.

So, whether you engage in social media marketing on Facebook, Instagram, Twitter, LinkedIn or Pinterest, you have unlimited opportunities to increase brand awareness for your mortgage business.

Additionally, social media networks are great places to get free mortgage leads.

At the moment, social media networks are free.

However, that could change one day, as several popular online newspapers that were free, now require a subscription for information that’s hot off of the press.

But, unlike newspapers and other types of printed advertisements, you can instantly publish content about your mortgage company.

Social media followers who need to buy a home or to refinance could obtain information about your mortgage company within your profile.

Therefore, adding a link to your website or providing a phone number to contact you are also quick ways to generate free mortgage leads via social media.

According to HubSpot, social media marketing improves lead generation and sales results because you are directing promotions toward people who decided to follow you.

Loan Officers Can Generate Free Mortgage Leads

Some mortgage companies expect loan officers to generate free mortgage leads from a variety of referral partners.

Loan officers can seek referrals from real estate agents, accountants, home builders and other professionals who frequently engage with consumers.

So, instead of paying online advertisers a hefty sum each month, loan originators can use content marketing strategies to get mortgage leads for free.

Our content helps loan officers engage in warm conversations with motivated buyers.

The process enables a loan officer to quickly establish rapport with people who want to buy a home or to refinance.

Using our materials to generate free mortgage leads will help you stuff your pipeline with borrowers who are eager to close.

Consider the Benefits of Free Mortgage Leads

Your website is an electronic storefront.

With thousands of mortgage companies competing to reach local borrowers, your website must be visible on the first page of Google.

Your website needs to build trust with potential customers and it needs to generate free mortgage leads 24 hours per day.

Mobile Copywriter provides professional blogging services, press releases, social media support and SEO for mortgage companies.

Our digital marketing strategies are used to help mortgage brokers and mortgage lenders dominate local competitors, when they generate free mortgage leads.

Hiring a professional copywriter is recommended for brokers and lenders who want to implement free mortgage lead generation strategies.

Still wondering how to get mortgage leads free?

As people who are curious about financing the cost of a home begin to search for answers online,

brokers and lenders who provide helpful home buying tips will generate mortgage loans for free.

The secret sauce to closing more mortgage loans begins with a pipeline of motivated borrowers.

Brokers who provide solutions for borrowers with a low down payment or self-employment income

that is difficult to prove should generate free mortgage leads on autopilot.

We create content that helps lending professionals get mortgage leads free of charge.

When borrowers are calling in for specific details about lending products, loan officers can take the

time that is necessary to properly assist them versus rushing to find more prospects.

Are you ready to quickly increase your share of the local mortgage market?

Learn more about our process to generate residential and commercial mortgage leads free.

Reach out to Mobile Copywriter about content marketing strategies to generate mortgage loan leads.

Expedite methods to generate free mortgage leads now!

Contact Mobile Copywriter today about SEO copywriting services to maintain a full pipeline of borrowers who are anxious to get a mortgage loan online.

Get Info

Mortgage Marketing – Post #452

April 12, 2019May 7, 2018 by Ray Cole

Lending professionals will thrive with branding that resonates with local home buyers and borrowers who want to refinance. However, mortgage lenders and brokers are often competing to originate loans from the same group of prospective borrowers. Mobile Copywriter provides a definitive overview of the best mortgage marketing strategies.

Becoming known as a reputable resource for government, conventional and alternative lending programs can establish a local mortgage company as the go-to resource for buying or refinancing a home.

Our mortgage marketing strategies are helping brokers and lenders build more engagement with prospective borrowers.

Using content creation methods that are designed to gain search engine visibility and to increase website traffic, we help our clients save money by avoiding “hit or miss” advertising methods.

Targeted Marketing Strategies

Instead of recommending massive mailing campaigns or expensive forms of online advertising, we educate our clients on the benefits of content marketing.

When lenders are consistently providing valuable information and resources for borrowers who are in the market for specific services, the opportunities to write more home loans will naturally increase.

Therefore, instead of hoping that buyers are tricked into clicking onto an advertisement just to generate mortgage Internet leads, targeted marketing strategies provide a win-win for lending professionals who truly want to obtain clients for life.

Using a variety of services, such as web content writing for mortgage companies, authoritative blog posts, social media networking and press releases, our clients who are too busy to complete similar tasks are able to receive targeted Internet leads.

Mortgage SEO

Search engine optimization is often viewed as some sort of mysterious art form that has lost its appeal in the world of online marketing.

The confusion typically stems from entrepreneurs who are largely unaware of the benefits of SEO. Perhaps, a small business owner hired an SEO specialist to get a website ranked on the first page of Google, but the process failed.

As the top ranked SEO copywriter for mortgage companies (go ahead and Google it for confirmation), we only use the most reputable online marketing strategies to help improve a website’s natural search engine rankings. The practice is commonly referred to as “White Hat” SEO techniques, which are highly recommended to avoid search engine penalties from Google or Bing.

When properly performed, mortgage SEO will increase the opportunities for a local website to get found online. Although, mortgage marketing managers and loan officers should know that it takes time to rank a blog or a website on the first page of Google for highly desirable terms.

Certain keyword phrases that are deemed as low-hanging fruit might be easier to rank online. But, it could take six months to a year for competitive terms to achieve favorable search engine rankings.

Sure, we have gotten many pages to appear at the top of Google in just a few weeks, however, we do not make the types of guarantees that causes people to lose trust in legitimate SEO techniques.

SEO Copywriting Gets Mortgage Marketing Results

Hiring an SEO copywriter is a great way to maximize a mortgage company’s marketing budget.

Here’s why!

Mortgage professionals are generally too busy to create enough content to consistently feed their pipeline, to remain up-to-date on SEO advancements or to perform A/B tests to gauge what’s working versus what is not.

Our mortgage marketing packages provide weekly blog posts, daily social media actions and periodic press releases. Instead of hiring three or more experienced creative specialists who would expect salaries and benefits of at least $60,000 each (copywriter, social media pro, content writer, editor, digital marketing expert), lending professionals can outsource the tasks to a professional SEO copywriting service.

Submitting informative and concise blog posts will improve the chances that readers will opt-in for certain offers or visit the website again to view future topics of discussion.

In addition to providing stellar search engine optimized web content, copywriters are also known for creating priceless call-to-action materials.

We provide the ultimate combination of services for effective mortgage marketing that builds brand awareness, website traffic, reader engagement, Internet leads and more closed loans.

Connect with us today about obtaining targeted mortgage leads from borrowers who are searching online for local lending services.

Mortgage Website Traffic

Similar to other types of sales, mortgage lending is largely a numbers game. For instance, a mortgage company that gets 1,000 monthly website visitors versus a company that gets 10,000 monthly website visitors will receive far less mortgage leads.

Sure, the traffic sources are vital to generating quality Internet leads. However, companies that are focused on generating organic website traffic via Google’s search engine results will not have to spend thousands of dollars each month on Facebook ads.

Content creation is an excellent way to increase mortgage website traffic for a local broker or for a regional lender.

Competitive mortgage lenders and brokers can work with SEO copywriters to create call-to-action content that encourages website visitors to apply for a home loan or to return to the website for additional information.

So, what types of content will generate free Internet leads for a mortgage website?

Home buying tips

Debt consolidation

Credit improvement

Financing programs

Pre-qualifying

Saving money

Benefits of homeownership

Reasons to hire a professional

Local community involvement

Content Marketing Strategies for a Mortgage Company

The days of creating a piece of content to never touch again are gone, as the Internet provides an expressway for smart marketing professionals to reach a massive amount of folks with content curation strategies.

Shown below are some of the best ways to share content via digital marketing methods.

Web page content

Blog posts

Videos

Podcast

Newsletters

Press releases

Social media

Web Page Content – Visitors rarely land on a mortgage website by accident. When a prospective borrower clicks onto a mortgage website, he is generally seeking information about buying a house or refinancing his current home loan.

With content that references some of the topics mentioned above, a new website visitor may take some time to check out some useful tips. Ideally, the prospective borrower will bookmark the website for a future visit.

Ironically, many mortgage company websites are rarely updated. Therefore, when a prospective borrower returns to a previously visited website for more info, she is likely to go to other mortgage websites that consistently provide fresh web page content.

Blog Posts – While potential borrowers are unlikely to frequently check out a mortgage company’s “About Us” page or its “Services” page, a high number of repeat visits may be made to view helpful blog posts.

As an unbeatable method to stay connected with prospective borrowers, blogging is an excellent way to build a subscriber base that gets a notification when a new blog post is published.

When a mortgage company can retain a borrower’s attention by drawing them toward a branded mortgage website several times a month, a greater level of trust will exist to move the relationship forward. The probability is extremely high for a trusted mortgage lender to receive a phone call when the borrower is ready to apply for a home loan.

Videos – Since a large percentage of consumers love to watch visual content that enables them to follow along, live video presentations and recorded videos are used to cover a wide variety of topics.

In 2018, and beyond, video marketing is projected to become the preferred method for building an audience of raving fans. Viewers can easily subscribe to their favorite channels, and receive a notification when a new video is published.

Podcasts – As a digital audio file, subscribers can listen to recorded topics of interest. According to Search Engine Land, podcasts may be used to build credibility, authority and search engine rankings.

Newsletters – Monthly or quarterly newsletters may be used to provide a variety of details that readers might find useful.

Press Releases – a mortgage company can hire a copywriter to create informative press releases. While a press release is not a mortgage marketing method that improves SEO, the opportunity for social sharing, media attention and brand awareness makes this a viable way to get the word out about major announcements or upcoming events.

Social Media – Today’s mortgage marketing professionals are aware of the power of social media networking. It provides an excellent forum to educate, entertain and inform a community of followers about a variety of topics.

Many reciprocal benefits are realized via social media, as helpful tips and services may be received from a variety of followers. Social media networks, such as Facebook, Twitter, LinkedIn, Google+ and Pinterest are excellent platforms for mortgage firms.

Generate Free Mortgage Marketing Leads

Mortgage brokers and small mortgage companies often discover that lead generation is very expensive. Some of the largest mortgage companies in the country are spending millions of dollars each month toward paid advertising that makes it difficult for local mortgage firms to compete.

However, our promotional strategies are helping local originators generate free mortgage leads. Therefore, without a huge budget for pay-per-click leads, display ads, social media advertising, direct mailing costs or telemarketing campaigns, we help our clients dominate their markets for local Internet leads.

Our 7-Step Process for Content Marketing Success helps brokers and lenders obtain exclusive leads for purchase, refinance and for reverse mortgage loans.

Hire Copywriters for Call-to-Action Mortgage Marketing Strategies

While every company hopes that each website visitor will complete an online application for a mortgage loan, the reality is quite different.

A borrower might review three or more websites before selecting a mortgage company to work with.

Companies that provide an enormous amount of value will probably notice that a fair amount of repeat visitors have returned to their websites. Although, it’s actionable types of content that moves the prospect toward becoming a customer.

Mortgage brokers and sale managers can hire copywriters to create content marketing strategies that motivate website visitors to pick up the phone or to submit their contact information via a contact form.

Content Marketing Costs for a Mortgage Company

So, how much money should a mortgage company spend per month for content marketing? The actual answer will vary according to the number of loan originators that a company employs and the company’s average conversion-to-leads ratio.

Affordable content writing services for mortgage companies are worth their weight in gold — regardless of price.

Why? Because ranking on the first page of Google for highly desirable keywords will enable a mortgage company to get more Internet leads than companies that are shown on page two or beyond.

Cheap article writing services and content marketing services might charge $50 per article or $200 per month, while professional article writing services might charge $200 per search engine optimized article or $1,000 per month.

Like everything else, the supply and demand for high-quality content writing that generates website traffic and Internet leads will cost more than generic information that is quickly produced.

Here is why the costs for an exceptional content marketing system for mortgage companies is a no-brainer.

Using an average loan amount of $200,000, a mortgage company would gross $3,000 with a loan origination fee of one and a half points.

Mortgage companies with content marketing costs of $1,000 per month would recoup their costs with just one loan per quarter.

Ideally, a local mortgage company that generates daily Internet leads via digital marketing could easily close 4 or more loans per month to realize an ROI that is more than 10 times the cost of content creation and marketing services.

Increasing Brand Awareness for a Local Mortgage Company

In an age where consumers are using their smartphone and laptops to search for everything online, mortgage companies need to have a strong local presence to compete against larger lenders.

Consumers know that Google has displayed the websites with the most authoritative content at the top of their local search engine results pages.

Frequently appearing on the first page of Google, in social media and in press releases are excellent ways to build trust and brand recognition with local customers.

Mortgage companies can get the word out about a new office or recent developments by hiring experienced copywriters for increasing brand awareness.

Considerations

Storytelling that shares bite-sized chunks of information may be used to provide an endless amount value for readers who initially land on a website via a specific keyword search, such as “Copywriter PA” or “Copywriter Mortgage Content.”

We help mortgage companies that are eager to close more FHA, conventional, VA, USDA and reverse mortgage loans.

Contact Mobile Copywriter for mortgage website content that dominates local search engine results.

Get Info