Internet-Leads

Local Marketing Strategy for Small Business Success – Post #432

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Local Marketing Strategy

 

Success in business will have a different meaning for every entrepreneur. However, operating in a more profitable manner is a goal that is shared among many small business owners. Mobile Copywriter offers some keys to success for a local marketing strategy.

 

Why Implement a Local Marketing Strategy?

 

Companies that promote a variety of products and services can tap into local markets. Prospective customers who are within close proximity of a plumbing service, an insurance company, a real estate agency or a mortgage lender might prefer to deal with businesses that are nearby.

 

An effective local marketing strategy could enable a merchant or a service provider to appear on the first page of Google and other search engines. Local sales might be among the strongest revenue drivers from customers who place a series of repeat orders.

 

Benefits of a Local Marketing Strategy for a Small Business

 

A local marketing strategy may be used to improve the brand awareness for service-oriented businesses, home builders and for specialty retailers. Word-of-mouth from satisfied customers can lead to additional sales from local referrals.

Some additional benefits for local marketing are shown below.

 

  • Targeted service areas
  • Lower shipping costs
  • Walk-in traffic
  • Brand recognition
  • Customer loyalty

 

Why are Local Marketing Strategies More Affordable?

 

Rather than casting a wide net to attract global sales, a small business owner can save money by focusing on local marketing opportunities. Using low-cost website content is among the best local marketing strategies for regional companies. We offer a variety of affordable ways for entrepreneurs to connect with customers in nearby communities.

 

Hiring Copywriters for Local Marketing Strategies

 

Competing business owners are eager to increase website traffic and to obtain more local customers, too. Small business owners typically have a limited amount of time to allocate toward content creation. Hiring copywriters for local marketing strategies is the best way to achieve small business success.

 

Local business owners can order website content from copywriting companies that offer search engine optimization services. SEO copywriting can help small businesses get found online via Google, Yahoo and Bing.

 

Contact Mobile Copywriter about increasing website traffic and generating low-cost Internet leads.

 

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3 Marketing Strategies to Generate Targeted Mortgage Internet Leads – Post #431

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Targeted Mortgage Internet Leads

 

Updated 06/08/2023

Mortgage leads enable financial professionals to focus on closing more loans versus prospecting to find new deals or referral partnerships.

However, a variety of resources are largely a waste of time for loan officers who depend on consistent commissions to earn an above-average living.

Mobile Copywriter is the best company in the nation for lending professionals who need to generate targeted mortgage Internet leads.

 

Why is it Best to Generate Targeted Mortgage Internet Leads?

 

Companies that sell mortgage leads are often driven to make money from multiple lenders for a typical batch of names.

Ironically, mortgage professionals often cherry-pick the best leads of the bunch to write a loan application ahead of competing companies who may want to help the same borrower.

Using lead generation content, experienced copywriters will attract more website traffic and sales for small businesses.

Modern technology has enabled visionary lenders and mortgage brokers to consider more attractive options for accumulating targeted mortgage Internet leads.

Marketers can focus on targeted leads to connect with prospects with specific needs.

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Use Inbound Marketing Strategies to Generate Targeted Mortgage Internet Leads

 

Authoritative content is the key to generating targeted mortgage Internet leads.

Beyond mentioning a fixed-rate loan and attractive mortgage interest rates, mortgage professionals will need a lot of website content to build trust with online visitors.

Our search engine optimized content is designed to engage readers to pick up the phone or to fill out a contact form to speak with a mortgage professional.

 

Submit Newsworthy Content to Media Sources to Increase Brand Awareness

 

Professional mortgage brokers and loan originators must use a variety of proven strategies to generate daily Internet leads.

While a lot of marketing efforts are directed toward social media, most borrowers are performing a web-based search to find a home mortgage loan.

 

With a professional press release, a mortgage company can announce new programs, special events or other news that is used to increase a company’s local credibility.

Mortgage professionals can post a press release onto their website and share it on social media platforms, too.

 

A press release that is focused toward first time home buyers is an excellent way to generate targeted mortgage Internet leads. We create and publish press releases that feature a call-to-action to follow up with a mortgage company to inquire about financing for a home loan.

 

Hire SEO Copywriters to Generate Targeted Mortgage Internet Leads

 

Copywriters specializing in search engine optimization provide awesome support for mortgage companies. To generate targeted mortgage Internet leads, a local website will need to gain a first page search engine ranking to have more visibility and a higher opportunity to receive organic website traffic.

 

Working with experienced SEO copywriters is the best way to standout among mortgage companies who are competing to connect with local borrowers. Mortgage company owners, sales managers and loan officers who are motivated to generate targeted mortgage Internet leads are encouraged to hire SEO copywriters for professional mortgage content.

 

SEO

 

Outsourcing a company’s content needs to an SEO copywriter is an excellent way to save time and money. Our services are much cheaper than pay-per-click leads, live transfer leads, direct mail and online advertising.

As the best digital marketing company for mortgage brokers, lenders, financial services, insurance companies and for small business owners, Mobile Copywriter gets fast results.

Let’s dominate your market area.

We drive prospects toward your website and your team closes more sales.

Contact us today about generating targeted Internet leads. 

Based in York, PA, Mobile Copywriter provides affordable SEO services, web page content, weekly blog post, press releases, social media marketing and other services for small business owners. Use the button below to get more information today.

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10 Reasons to Hire a Copywriter for Web Content Marketing

Get Found – Mobile Search Results – Post #430

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Get Found Mobile

 

Mobile marketing strategies provide opportunities for local companies to compete against firms with more advertising dollars. Using affordable content writing services to connect with mobile device users can generate more local sales for a small business. For local companies that want to get found, Mobile Copywriter uses proven marketing methods to obtain top level search results.

Get Found Mobile Search Versus Desktop Computers

Ideally, a local business owner should want to get found via mobile and desktop platforms. Here is the thing. Most businesses are easy to find on desktop computers, however, the same portion of commercial websites are not as visible via mobile search results. A limited focus toward mobile marketing strategies could present a problem for many business owners.

Mobile marketing is not just the wave of the future, small business owners need to get found in mobile search results as quickly as possible. Mobile device usage does not show any signs of slowing down at anytime in the near future. Therefore, competitive small business owners must align their marketing strategies for mobile and for desktop platforms.

Nowadays, everyone uses a smartphone or a tablet to perform mobile searches online. The convenience of accessing the Internet via a pocket-sized device has massive appeal for consumers and for B2B prospects. Making the commitment to get found in mobile search and desktop platforms is a recipe for success.

Get Found Online With Mobile Marketing

Having a website does not guarantee that a business will get found online. Similarly, every mobile business will not generate local leads and sales online. Mobile Marketing requires a strategic plan of action to attract online sales. Without expensive marketing campaigns, small business owners can hire search engine optimization professionals to get found online via mobile channels.

Getting a responsive website is the best way to prepare a local company for mobile marketing success. Contact Mobile Copywriter today about effective ways to increase website traffic and online sales.

 

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Mobile Marketing Tactics to Increase Online Sales – Post #427

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Mobile Marketing Tactics

 

Enhanced revenues may be achieved with a vibrant promotional plan. Entrepreneurs who are willing to change processes that are not working might get found online by more customers. Using targeted mobile marketing tactics is the best way to connect with local buyers and to increase online sales.

What is Mobile Marketing?

Mobile marketing involves connecting with consumers via digital marketing methods. Reaching consumers through mobile marketing strategies is a priority for many of the largest companies in the United States. According to a study by the GSMA, North America’s mobile industry will be valued at nearly $1 trillion a year by 2020.

Who Should Pay Attention to Mobile Marketing?

Mobile marketing is important for small, mid-sized and large businesses. With the majority of U.S. consumers connecting to the Internet with a mobile device, it is vital for marketing professionals to remain at the forefront of technology.

Creating content and mobile ads that consumers can easily view on a smartphone, tablet or a laptop is an excellent way to connect with mobile device users.

Affordable Mobile Marketing Tactics to Grow Online Revenues

Expensive marketing campaigns are not the only way to increase a company’s online sales revenues. While large corporations might spend thousands of dollars per week toward online marketing, a small business can use targeted marketing strategies to generate free Internet leads.

Generating online sales with affordable mobile marketing tactics can improve the return on investment for a small business.

Content for Mobile Marketing

High-quality content can boost a company’s engagement with mobile device users. Copywriters can create concise content for search engine marketing purposes that quickly resonates with mobile device users. Hiring copywriters for mobile marketing tactics is a great idea for local business owners who need affordable promotion ideas.

Get information today to get found online in mobile search and to obtain a larger market share in the local area.

Contact Mobile Copywriter to increase website traffic and to get free Internet leads.

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Best Mortgage Marketing Ideas for Local Internet Leads Post #426

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Best Mortgage Marketing Ideas

Updated 8/08/2022

Closing more home loans will increase your income and your confidence. However, it is best to remember that you are only as good as your last closed mortgage loan. Meaning, temporary success should not result in you resting on your laurels. Using the best mortgage marketing ideas can help you work smarter versus working harder.

Try Several Marketing Ideas to Get Daily Internet Leads

As a professional mortgage originator, a home buyer will expect a lot of support from you. Unless you operate on a referral-only basis, you can try the best mortgage marketing ideas to improve your branding. For instance, home buyers and real estate agents are generally looking to work with a dependable mortgage loan officer. Using a variety of marketing assets to highlight your reliability, availability and your responsiveness could enable you to get a few new loans each month.

Shown below are some of the best mortgage marketing ideas:

  • Email marketing
  • Monthly newsletters
  • Weekly blogging
  • Social media
  • Press releases
  • Loan officer website
  • Trade show presentations

Using various mortgage marketing ideas is recommended versus trying to maintain a full pipeline with a slingshot approach. Branding a loan officer website to include several of the ideas above could result in an abundance of local Internet leads.

Email Marketing- as an effective medium for reaching consumers, email marketing provides an easy way to stay in touch with existing customers. Email marketing is also used to build engagement with new subscribers. Additionally, statistics reflect an ROI of $36 for every $1 spent toward email marketing.

Monthly Newsletters- Mortgage companies that send monthly newsletters can mention new lending programs or special promotions to borrowers who look forward to learning about recent updates.

Weekly Blogging- Internet leads may be generated with weekly blog posts. Brokers and lenders may discover that frequent blogging is among the best mortgage marketing ideas. 

When borrowers read blogs that are informative or entertaining, future visits to a mortgage company’s website are likely to occur.

Essentially, blogs are great for building brand awareness and website traffic.

Mobile Copywriter offers affordable weekly blogging packages for mortgage companies and for small business owners.

Social Media- Social media platforms are ideal for mortgage companies.

People typically follow and communicate with companies that provide helpful or interesting information.

By learning more about its followers, a mortgage company can create  social media content that appeals its audience.

Offering free networking resources online, social media platforms, such as Facebook, LinkedIn, Instagram, Twitter, Pinterest and TicTok are ideal for mortgage marketing success.

Press Releases- When a major announcement or a new hire merits media attention, press releases are perfect for reaching large audiences.

 The details within a press release may be shared within blog posts, email letters, monthly newsletters and with social media followers. 

Loan Officer Website- A personal website is one of the best mortgage marketing tools for a loan officer.

A loan officer website enables a new and previous borrowers to keep in touch.

With a custom loan officer website, a change of employment will not result in lost connections with loyal borrowers.

Trade Show Presentations- Public venues offer an opportunity to meet and greet potential customers and referral sources.

In face-to-face settings, marketers can distribute business cards, brochures, cups, mugs, magnets and other promotional items.  

Best Mortgage Marketing Ideas to Generate Local Home Buyer Leads

If the bulk of your business is made up of purchase transactions, you can obtain more sales with targeted home buyer leads. With a robust marketing strategy, you can generate leads for first time home buyers, luxury home buyers or for new home buyers. Exceptional marketing ideas for local home buyer leads could enable a loan originator to get free Internet leads.

Mobile Copywriter helps its clients soar above the competition!

As copywriting specialists for mortgage companies, real estate agencies, insurance companies and for small business owners, we provide outstanding lead generation support.

Contact Mobile Copywriter for affordable ways to increase website traffic and online sales.

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Mortgage Marketing Ideas to Increase Website Traffic

Copywriting and Content Marketing to Increase Website Traffic – Post #424

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Copywriting And Content Marketing

Updated 11-28-2023

 

High-quality copywriting and content marketing services can attract more visitors to a small business website.

Achieving a first page search engine ranking is the best way to obtain organic Internet leads.

However, additional online sales may be realized with an increase in website traffic. 

SEO Copywriting and Content Marketing Services to Get Found Online

As an entrepreneurs who understands her business better than anyone else, you might provide superb products and services.

Incidentally, online marketing and persuasive copy might not be your greatest strengths.

Working with copywriting and content marketing experts could enable your website to get found online much faster.

Copywriters who specialize in search engine optimization can create sales-oriented content that obtains top-level search engine rankings.

Unless your writing is flawless, you should look into hiring copywriters who provide high-quality content writing services.

Search engines, such as Google, Yahoo and Bing are looking for authoritative content to display in the upper portions of their search engine results pages (SERPs).

Low-quality and marginal content will never get anywhere near the first page of the SERPs.

If your current website content and blog posts are not attracting quality website visitors and qualified Internet leads, you can hire a copywriter to get better results.

Great blog posts and web page content will not get found online if web-based users are unable to locate your information.

Does Your Company Need SEO Copywriting and Content Marketing Services?

Many entrepreneurs are unsure about trying new online marketing strategies.

However, waiting to reach the first page of Google or to naturally increase website traffic without a proven keyword marketing plan could result in many missed opportunities.

The best way to determine if your business needs copywriting and content marketing to increase website traffic is to perform a few basic tasks.

Step 1. Write down the names of your top 5 products or services.

Step 2. Add your city and state to the end of the listed items. (such as, SEO Copywriter York, PA)

Step 3. Perform a Google search using one of items that you listed, along with your city and state.

Step 4. Look on the first page of Google and the second page to see if your website appears within the organic search engine results.

Step 5. Repeat the process for the remaining items.

Step 6. Contact Mobile Copywriter if your website does not appear in Google’s first page search engine results.

Ranking on the first page of the major search engines will provide better opportunities for you to increase website traffic for your business.

What Are Some Helpful Ways to Increase Website Traffic?

Work with a SEO copywriter who understands digital marketing strategies.

Reputable SEO companies provide a variety of services to help increase website traffic for small business owners. 

Focusing on a local SEO strategy is a great way to attract more visitors toward a small business.

Hire a copywriter to create weekly blog posts for your website.

Based in York, PA, Mobile Copywriter is the nation’s best SEO copywriting and content marketing service to generate website traffic and Internet leads for small businesses.

Contact Mobile Copywriter about getting more sales today!

 

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Mobile Marketing Strategies for Local Businesses – Post #423

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Mobile Marketing Strategies

 

Increasing online sales is an important task for small businesses. Reaching a larger share of local buyers could enable a local company to sell more products or services. Getting in front of targeted audiences is a lot easier with proven mobile marketing strategies.

Get a Mobile Website

If your company does not have a mobile website, it will probably lose a substantial amount of business. Consumers are using search engines to shop for everything online, such as auto insurance, travel arrangements, mortgage loans and new homes. However, search engines are limiting the visibility for websites that are not mobile friendly.

Upgrading to a mobile website is a must for a small business. When you get a mobile website, visitors who land onto your website will have a better viewing experience. Generally, a website that does offer mobile compatibility will require users to perform some excessive scrolling to find information on the website. Whereas, a website that is optimized for mobile use will automatically adjust to fit the screen size for smartphones, tablets and other devices.

Mobile Marketing Strategies Should Incorporate Social Media

Mobile device users are literally connected to the world via a smartphone or a tablet computer. With enhanced forms of mobility, folks are using iPhone apps and Android apps to engage in social media while on the go. It makes sense to use mobile marketing strategies to connect with potential customers who are tuned into various social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, Google+, Tumblr and Pinterest.

Use High-Quality Content Writing for Mobile Marketing Strategies

Standard content writing will largely go unnoticed by online readers and search engines. However, companies that are using high-quality content writing services for mobile marketing strategies are generating more website traffic. Working with the best writers for small business owners is important for companies that need to get found online quickly.

A clear and concise writing style is recommended when implementing mobile marketing strategies through 2018.

Contact Mobile Copywriter to generate more website traffic and Internet leads for small business owners.
 
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Getting Found Online in Google’s Search Engine Results – Post #420

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Google's Search Engine Results

 

Consumers and B2B companies rely on authoritative search engine results. When surfing the Internet for helpful tips, local restaurants, mortgages or term life insurance, web-based users want to quickly receive a variety of reliable resources. Google’s search engine results are the best assortment of recommended websites for specific keywords.

Why a Small Business Should Get Found Online in Google’s Search Engine Results?

Whenever someone needs to find something online, they simply, “Google it.” In addition to its massive branding efforts and its online advertising business, Google is the leading platform that delivers free search engine results.

According to recent data from Comscore, Google receives approximately two thirds of the search requests in the United States. Microsoft was reported to receive nearly 20 percent of the search engine requests in the U.S, followed by Yahoo with roughly 10 percent of the search requests.

Small businesses should be visible where prospective buyers are hanging out, and with two thirds of web-based users initiating Google searches, it makes a lot of sense to get found online via Google’s search engine results pages (SERPs).

Ranking on the First Page of Google’s Search Engine Results

Now, more than ever, small businesses need to concentrate on building brand awareness and search engine visibility. Retailers from many industries are beefing up their web presence to get connected with as many shoppers as possible. Service industry giants are pushing to increase their market share, too.

Besides the spaces for paid advertisements, Google’s first page will only accommodate 10 organic (free) spaces. Content is king. Google constantly reshuffles its rankings to display the websites with the most authoritative content.

More than 90 percent of web-based users rely upon Google’s first page search engine results, and surfers rarely click onto additional Google SERPs. Knowledge of this should motivate small business owners to get found online via Google as fast as possible.

Hiring Copywriters for Ranking in Google’s Search Engine Results

Ranking on the first page of Google for popular keywords can change the trajectory for a company with flat online sales. For instance, the owner of a private airline would have an extremely difficult time trying to get found online for terms such as “lowest airfares” or “airfare rates.” However, copywriters who specialize in search engine optimization would be able to perform keyword research to find the most appropriate terms to get found on Google.

Many small business owners waste a great deal of time and money hoping to receive higher search engine rankings. Working with experienced SEO copywriters could enable a local business to generate more website traffic, more local leads and more online sales.

Contact Mobile Copywriter today to inquire about digital marketing strategies for small and mid-size businesses.
 

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Marketing for Qualified Sales Leads – #Post #418

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Sales Leads

 

Finding customers to call can consume a lot of time for a professional sales representative. Speaking with the wrong customers could be a waste of time, too. Quality time that is allocated toward marketing for qualified sales leads may result in more closed transactions.

Why Qualified Sales Leads are Used by Top Performers

If every customer contact resulted in a closed sale, an order taker could probably close many of the same transactions. Everyone knows that sales is largely a numbers game. However, instead of working with a hundred prospects to achieve a one percent closing ratio, it makes more sense to shoot for a 10 to 20 percent closing ratio via qualified sales leads.

Top sales reps seem to have a unique process for weeding out the tire kickers. Ironically, top performers will spend a limited amount of time with customers who are not qualified to make a purchase. By spending a higher percentage of their working hours with qualified buyers, top sales reps should have more closed deals than sales reps who are shuffling through a generic list of Internet leads.

Using Content Marketing Strategies to Generate Qualified Sales Leads

In many industries, sales representatives are using the same methods to get Internet leads. Instead of buying leads that have been sold to multiple insurance companies, mortgage companies and real estate firms, a sales rep can use content marketing strategies to generate qualified sales leads that have a higher probability of converting.

Content enables sales reps and small businesses to connect with local consumers. When consumers are given helpful information and actionable tips, there is a good chance that the provider will receive a phone call when certain products and services are needed.

Copywriters can produce high-quality content to obtain qualified sales leads. We provide the best content writing and marketing strategies for small businesses.

Contact Mobile Copywriter for Internet marketing strategies to convert more sales.

 

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Mortgage Loan Officer Leads – Post #417

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Loan Officer Leads

 

Free Internet leads provide a cost effective way for loan officers to find new purchase and refinance deals. Whether employed at a bank or at a local mortgage company, lending professionals can find opportunities to increase their monthly production volumes. Targeted mortgage loan officer leads are ideal for connecting with home buyers who are searching online for competitive financing programs.

Use Inbound Marketing Strategies to Generate Mortgage Loan Officer Leads

Local mortgage companies and loan officers may try a variety of methods to generate new leads. However, many lending professionals are still using outbound strategies to generate mortgage leads. Popular outbound strategies often consist of cold calling, direct mail campaigns, telemarketing and billboard advertising. A few nationally recognized mortgage lenders spend a ton of money on radio and television ads, too.

Inbound marketing strategies provide low-cost methods to generate mortgage loan officer leads via modern technology. Using web page content, blog posts, press releases and social media are ideal ways to generate inbound phone calls that may result in mortgage loan officer leads with higher conversion ratios. Inbound marketing enables loan officers to speak with borrowers who are seeking a mortgage loan versus using outbound methods to hunt for lending opportunities.

Inbound marketing strategies are used to maximize a loan officer’s time and earnings. Connecting with five or more prospects each day who are looking for a home loan could results in a pipeline that is full of new loan applicants. Additionally, inbound marketing produces free Internet leads.

Hire a Copywriter For Search Engine Visibility And Reader Engagement

Fortune 500 companies hire copywriters to create sales oriented materials that gets buyers to notice a brand and its value. Copy is also created to persuade consumers to try certain products and services. Mortgage industry professionals can also hire a copywriter to improve their website’s search engine visibility. Mortgage companies with the strongest web presence are more likely to attract prospective borrowers. Therefore, it makes sense to hire the best copywriter for mortgage loan officer leads.

Contact Mobile Copywriter today about obtaining high-quality content to get found online.