Loan originators are being misguided.
These marketing myths cost you both time and money.
Top-producing loan originators are not content creators.
Loan originators are consistently advised to create more content.
- Write more content
- Post more on social media
- Make more videos
- Start a podcast
- Write a blog
- Write a newsletter
- Host a webinar
These suggestions are “Not” the same as going to open houses on the weekend or collaborating with industry professionals to set up a first-time home buyer seminar.
In reality, non-content creators merely flood the Internet with more STUFF.
If you’ve become frustrated because your content doesn’t gain a sufficient amount of visibility, it’s not your fault.
It’s not easy to get found online in competitive niches.
Sure, content is easy to produce.
Large companies hire in-house marketing teams to create content or they’ll outsource the tasks to mortgage article writing services.
Creating content for the sake of creating it, is largely a waste of your time.
This is especially true in competitive niches, where you must rank amongst the best creators.
I’m not saying that you can’t gain some visibility, but it’s much easier with professional help.
For example, it’s similar to telling a quarterback who can only throw — to run the ball a lot more often.
Sure, it’s possible, but it’ll probably be short lived or it might work sometimes.
Many loan originators who are great at sales are not good writers.
Many freelance writers cannot create high-quality content about lending.
Freelance writers who perform just enough research about mortgage topics to produce an article often cause compliance teams and legal departments to cringe.
You should be open to advice and constructive criticism.
However, it’s recommended to know your strengths and to get in where you fit in.
So, if you’re an average creator, get help fast.
Why?
Because competitors will continue to eat your lunch, dinner and snacks.
Loan Originators Not Content Creators
Some course creators and marketing consultants will disagree with this logic.
And, that’s okay!
Everyone can envision the ability to successfully accomplish both tasks.
Loan originators are not content creators.
SEO experts would caution loan originators and sales professionals about tiptoeing into search engine optimization.
Because, SEO isn’t something that you learn within a few months, although, you can learn about the basics.
If I were to originate loans, there’s no way that I would have enough time to create content and follow through with a solid SEO strategy.
I would spend every possible moment reaching out to borrowers and referral partners — that’s it.
As a content creator, there would not be enough time for me to originate mortgage loans, unless I worked part-time or closed loans as a side hustle.
Independent mortgage brokers and under-supported loan originators are consistently facing this dilemma.
However, the top loan originators are not creating content or rewriting their website pages.
Top loan originators are generally supported by a team of content creators and marketing professionals.
I’ve been on both sides of the aisle.
I was thriving as a licensed residential mortgage lender in Maryland for more than a decade, until the market crashed in 2008.
Now, Ray Cole and Mobile Copywriter have been the “Top-Rated Content Writer for Mortgage Leads” by Google for over a dozen years.
Since 2015, See it here: https://www.instagram.com/p/3Ocyy_jQic/
Today… Top-rated Content Writer for Mortgage Leads: By Google & AI:
To have a chance of being seen, you’ll need to appear on the first page of Google’s search engine results, when someone searches for keyword phrases, such as cash-out refinance Dallas, loans for self-employed home buyers, mortgage to buy a home in Tampa.
The most website traffic will be generated among the top three search engine results and businesses appearing in their local Googles Business Profile.
Mortgage brokers and loan originators who focus on selling will have more opportunities to grow their sales revenue.
Closing more loans will increase your earnings via commissions and bonuses.
Productive loan originators are not content creators in their spare time.
Mortgage marketing to generate leads and close more sales can enable you to easily exceed $100,000 per year or mid-six figure earnings.
If you need mortgage marketing help, Mobile Copywriter has lead generation systems to dominate your local area.
Without exaggeration or arrogance, Mobile Copywriter and Ray Cole are recognized for unmatched mortgage expertise and authority.
Let’s get you the exclusive mortgage leads that you need.
Contact us today about dominating your market area.
