Marketing Archives - Page 3 of 35

3 Tips to Rank a Mortgage Website on the First Page of Google

December 11, 2019 by Ray Cole

Mortgage brokers and loan officers can generate more business with a stronger online presence. While attracting more website traffic and home buyer leads is a major goal for most lending professionals, few companies are maximizing the opportunity to generate free inbound traffic. Mobile Copywriter shares some of the best tips to rank a mortgage website on the first page of Google.

Reduce the Clutter on Your Website

A cluttered website often fails to provide a path for visitors to follow.

This generally causes a visitor to bounce around various areas of your website or to perform another search engine query.

Maintaining a clean website that provides concise details for readers can increase the time that a visitor spends on your top web pages.

Removing oversized graphics and images that take too long to load can also improve your website metrics.

Tip: Fast loading websites will typically rank higher than a similar site that loads slowly.

Google will only showcase websites that are properly optimized to provide fast

results for users on its first page search engine results.

Create High-Quality Content for Your Mortgage Blog or Website

Throwing content onto your website to see if your traffic spikes or tanks is a bad idea.

Every piece of content that is created for your blog, website, social media profile or a press release must be outstanding.

Yes, you should aim for perfection.

Why?

Because, you are competing against millions of search engine results from other mortgage companies with similar goals.

Taking additional time to carefully craft anything that you want to publish will generally separate your website from the average mortgage company.

Within your content, you must write and display content that is relevant to the topic that resulted in the visitor’s arrival to your website.

High-quality content will consist of proper grammar and a unique voice.

When a mortgage company website contains information that may be found on any lender’s website, it generally becomes more difficult to rank on the first page of Google.

For instance, the best financial writers and bloggers will struggle to rank above Bankrate’s website for the keyword phrase — mortgage calculators.

Similarly, Bankrate does not compete against our top Google ranking for the keyword phrase — mortgage website content.

Tip: Create phenomenal content for your blog or website to generate more organic traffic, build engagement with readers and to obtain free mortgage leads.

Hire a Mortgage Copywriter for SEO Services

When you are undecided about mortgage marketing ideas or the best ways to grow a mortgage business, an SEO copywriter that specializes in the financial industry will create content that highly resonates with borrowers and meets the highest compliance standards.

The best use of your time will be allocated toward closing loans and growing your mortgage origination volume.

If writer’s block keeps you from consistently fueling your website with high-quality content, your borrowers and prospective clients may be engaged via competitors who are determined to close more mortgage loans in 2020.

Also, you should avoid cheap article writing services and web designers who outsource various content creation tasks to freelancers who lack a significant amount of mortgage industry knowledge and experience.

If ranking on the first page of Google was as easy as many marketers proclaim, everyone would avoid paid advertising and wait for organic traffic to flow toward a marketing funnel or toward a mortgage website.

Hiring an experienced mortgage copywriter to write content for your blog or website will result in increased brand awareness, free inbound leads and more closed transactions for your mortgage business.

Tip: Avoid sales calls from marketing professionals who want to rank your business on the first page of Google. Instead, perform some due diligence of your own. Search for the specific services that you need, such as affordable mortgage copywriters, increase website traffic for a mortgage company, hire a mortgage copywriter or mortgage content writers to find out who has the skills to rank for the services that are being offered.

Want to close 20 additional loans or more in 2020?

As the best content creators for the mortgage industry, Mobile Copywriter will help you exceed your sales goals.

Are you ready?

Bonus Tip: 10 Reasons to Hire a Copywriter

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Generate Mortgage Leads While Mortgage Rates Are Low

August 14, 2023October 16, 2019 by Ray Cole

Updated 3-5-2020

Mortgage rates are shopped online to find the best deal. Unfortunately, many home buyers are not aware that the lowest displayed rate does not always equal the lowest cost or the best mortgage terms. Mobile Copywriter provides the best mortgage marketing ideas to help brokers and lenders close more loans.

Using Mortgage Rates to Get the Best Mortgage Leads

Mortgage professionals who can sell borrowers via the lowest rates in the marketplace should have an easy path toward lead generation.

However, a broker or a lender with pricing that is a quarter-point above the best mortgage rates available can certainly compete to win.

Here are a few ways to compete against price:

Lower overall costs (rate & price combination)
Excellent customer service
Solid customer reviews
Local office presence
Mortgage marketing strategies

Build Brand Awareness for a Mortgage Company

Local brand awareness is one of the best ways for a mortgage company to generate free mortgage leads. When a borrower is ready to obtain financing to buy a home, she may reach out to a mortgage company that is recognized in her area.

A mortgage business with a strong brand has conveyed reliability, trust and value in the market that it serves.

Some mortgage companies are largely known from promotions that display low mortgage rates in print and online.

Although, mortgage professionals who cannot compete on price alone may use other methods to grow a mortgage business and to reach more prospects.

We provide the best content creation strategies and mortgage marketing ideas to connect with prospective borrowers before the competition does.

Content Writing Services to Generate Mortgage Leads Online

With the right marketing system, it is easy to maintain a pipeline of borrowers who need financing for a home.

Doesn’t everyone use a marketing system?

No!

Every mortgage company has different goals, different leadership and a different path toward success.

Every borrower does not get the same mortgage rates.

Each borrower has a different credit score.

Each borrower has a preferred method of consuming information.

Some borrowers might prefer television, radio, social media or perusing the search engines.

As digital marketing professionals, we help mortgage companies connect with borrowers who use various social media platforms and search engines.

Knowing where borrowers are spending time is an important metric for mortgage marketing professionals.

We created a content marketing system that engages borrowers to connect with a mortgage company more frequently.

Whether using fresh web page content, article writing services, blog posts, press releases or social media posts, our goal is to help mortgage professionals attract a larger supply of local Internet leads.

When borrowers are frequently guided toward a mortgage company’s website, the probability that some of the visitors will inquire about mortgage rates increases.

Borrowers are repeatedly visiting a mortgage company’s website because the content is informative and it answers specific questions about the lending process.

Loan officers who have built a significant amount of trust with local borrowers can sell credibility and reliable services versus a company that only competes on the lowest mortgage rates.

As the best copywriters for mortgage companies, we provide affordable SEO services, web design, hosting, website content, article writing, blog posts, press releases, call-to-action copy and social media marketing support.

Our content marketing services are used among brokers and lenders who offer affordable mortgages rates that lead to affordable homeownership opportunities.

Search engine optimized content helps improve a mortgage broker’s or a lender’s website for keywords that borrowers are using to find financing for a home loan.

I Need Content

Best Local SEO Services to Rank a Small Business Online

October 1, 2019 by Ray Cole

Local SEO services are not just for the biggest or the best corporations.

When an edge is needed to compete against larger firms,

search engine optimization can level the playing field.

Mobile Copywriter uses the best local SEO services to help a small

business rank online.

Why Online Ranking Matters?

In most endeavors, the early bird gets the worm. In terms of online sales opportunities, websites that appear before other sites in the local search engine results typically receive more visibility and more traffic.

Websites that rank for the top local keywords will attract targeted visitors for popular products and services, which could lead to higher sales conversions.

Therefore, a company that appears on page two of Google or worse, is largely surrendering business to competitors who rank on the first page of Google.

Best Local SEO Services for Ranking a Small Business on Google

Small business owners are typically too busy to maintain a website that is search engine optimized to retain premier Google rankings or to generate free Internet leads.

Working with the best local SEO services can provide a business owner with some competitive advantages that are shown below.

Get found online faster
Above average return on investment
Inbound lead generation strategies
Frequent reporting
Keyword research
Competitor analysis
Premium web page content
Scheduled blog posts
Favorable linking methods
Affordable SEO rates
High-quality citations
Backlinking strategies
Google My Business optimization
Map improvements
Media attention
Social media integration
Technical website enhancements
Better search engine rankings

Local search engine optimization is ideal for businesses that aim to attract customers who are within a certain service area.

For instance, a company that offers mortgage loans in California might work with an SEO service to create a strategy for attracting home buyers within the state or buyers who reside in certain counties.

While, a dentist in Miami might target prospective patients within a 30-mile radius of his dental practice, a dentist in Tampa might market toward pediatric patients in a specific neighborhood.

Either way, working with an experienced SEO company is the best way to maximize funds that are earmarked for online marketing.

Affording the Best Local SEO Services

Entrepreneurs who shop for SEO services will find that many experienced firms charge between $80 per hour and $200 per hour. Monthly SEO rates typically range between $500 and $2,000 per month.

As with everything else, a company will charge more money for the time spent toward delivering high-quality services.

To get a company started with basic SEO services, some SEO firms charge $300 per month or less.

However, when using the $100 per hour rate that experienced SEO companies are likely to charge, this would equal about three hours per month of actual work.

Most entrepreneurs would never ask a staff employee to only show up for three hours per month, because a limited number of hours would probably take too long to produce meaningful results.

But, paying $2,000 per month for roughly 15 to 20 hours of SEO services might be a bit expensive for some small enterprises.

A more affordable price of $1,000 per month for SEO services could secure about 10 hours of work for a local business.

The best local SEO services will require time and dedication to obtain solid gains within the search engine rankings.

Anyone who thinks that lasting overnight results are capable under Google’s watch is mistaken or misinformed.

Using white hat (favorable) search engine optimization methods are recommended to avoid website ranking penalties that could make it virtually impossible for consumers to find a company’s site online.

Hiring SEO Copywriters to Rank a Small Business Online

Competitive keywords can present ranking challenges for small business owners. Entrepreneurs who rely upon free resources, such as social media, free small business websites and free blogging services to save money will often lose a lot of time and online sales.

Think about it.

Even an aggressive driver would be overmatched by a Nascar professional.

Most entrepreneurs would also struggle to achieve top-level Google rankings for competitive keywords, when competing against the best local SEO services.

What’s interesting is that many entrepreneurs turn to a web designer to obtain high-quality website content.

Website content creation and web design are totally different skill sets.

While content is king, it is not created equally among digital marketing specialists.

So, who should a small business owner hire for SEO services?

Many web design firms will hire a content writer to create website content.

Copywriters are tasked with writing copy that sells.

Sales copy, which is generally used in B2B marketing campaigns and B2C promotions can increase revenue for local businesses.

When hiring an SEO copywriter to handle local SEO services, a business can work with a creative specialist who blends copy writing services with search engine optimization skills.

Blending copywriting and SEO may result in a winning combination for local business owners.

Lead Generation for a Small Business Website

When a small business website is ranked on the first page of Google, there is a good chance that it will receive visits from users who are searching for specific products or services.

Visibility is the key to online marketing success.

Without appearing on the first page of Google, a small business website will struggle to get found online.

Reaching the first page of Google is achieved by outbidding pay-per-click advertisers for various keywords or by ranking in the organic (free) search engine results for targeted keywords.

Essentially, business owners must pay to play in the PPC world of Internet lead generation.

However, organic Internet leads may be generated for free when a website attracts visitors via a first page Google ranking.

Paying for ads that appear at the top of Google’s search results or creating high-quality content that outranks other competitors for a slot on Google’s first page are the only ways to appear on page number one for the world’s best search engine.

So, the process is very easy to understand for business owners who want to pay for each visitor who clicks onto a website advertisement.

Although, if a website owner stops pouring money toward paid ads, the traffic will come to an immediate halt. This result would also cutoff the company’s lead supply from prospective website visitors.

Working with the best local SEO services to get a small business website ranked on the first page of Google can provide a better long-term solution.

Amazing website content will standout above generic articles or blog posts.

The Internet is filled with poorly written content.

An excessive amount of average content appears online, too.

Think about this!

A business owner who want to appear on the first page of Google to get free Internet leads with low-quality content will be waiting for a very long time.

As the most trusted search engine for online resources, Google works extremely hard to place the best results on its first page.

Therefore, putting anything that is less than high-quality content onto a business website or a blog will likely result in a waste of time and money.

Small business owners who are focused on lasting results are encouraged to hire the best local SEO services for ranking on Google.

Exceptional content creators obtain premier search engine rankings, which can provide more opportunities to generate Internet leads for a small business website.

Best Local SEO Services for B2B Marketing Campaigns

Business-to-business marketing strategies aim to provide a solution for a company that needs certain products or services.

Sharing insightful tips to help improve a company’s efficiency is a great way to connect with decision makers.

For instance, a merchant processing firm that provides additional security features or offers a lower discount rate then a business current pays could capture the attention of C-suite executives.

When local SEO services are used to improve a website’s ranking on Google, there is a better chance that prospective customers will discover the company online.

Business to Consumer Marketing Campaigns

The competitive nature for most consumer niches is brutal. If a local business is looking for the best way to connect with consumers, it is important to remain highly visible.

A small business can use online marketing campaigns to build brand awareness with consumers.

The best digital marketing strategies will aim to increase engagement with consumers. This would entail developing ways to keep consumers informed and entertained.

When a consumer repeatedly notices that a small business provides value and answers to specific questions, a company may become a trusted resource that a consumer contacts for more information or to make a purchase.

Business to consumer marketing campaigns can eliminate the thought about a company being a fly-by-night outfit.

Since a consumer will not make a purchase until she feels a certain comfortable level with a business, it is a prudent idea to focus on brand awareness.

Hiring the Best Local SEO Services for Content Writing and Copywriting

A business that is competing to win will need more attention than its competitors.

However, to get found online via the free search engine results of Google’s first page, a small business website will need content and search engine optimization that is superior to other firms.

Many elements, such as web page content, blog posts, backlinks, citations, researched keywords, competitor research and other factors are components that frequently result in a company’s online sales success or failure.

Small business owners are generally too involved in day-to-day activities to properly manage online marketing tasks.

Some business owners have smartly outsourced part of the workload to a web designer, article writing service, copywriter, freelancer or a social media service.

Typically, a piece of the puzzle is missing when a service provider offers limited support. A business might end up with an attractive website that generates very little traffic.

Hiring a full-service content creation and SEO company can level the playing field for a small business.

Mobile Copywriter is the best local SEO service for financial firms and for small business owners who need article writing services, blog posts, press releases, content creation and search engine optimization to get found online.

Reach out to us to inquire about the best methods to gain online authority for a mortgage business, loan officer branding, insurance company leads, copywriting for real estate agents and to reach more customers via the first page of Google.

Now is the time!

Get a larger share of the local market and generate inbound Internet leads.

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Content Creation That Generates Free Mortgage Leads Post #465

October 12, 2023July 11, 2019 by Ray Cole

Mortgage Leads Can Generate More Business With High-Quality Content Creation.

Updated 10/12/2023

Exclusive mortgage leads provide an opportunity for loan originators to make more money.

However, free mortgage leads enable brokers and lenders to earn a higher return on each closed home loan.

Mobile Copywriter explores the best content creation methods that generate free mortgage leads for loan originators.

Are Mortgage Leads Really Free?

Yes! It’s possible to generate free mortgage leads.

Although, some initial efforts are needed upfront to avoid an ongoing outlay of cash.

Free mortgage leads can stem from relationships that a loan officer builds with referral partners, such as real estate agents, home builders, accountants, financial planners, credit improvement services and home improvement companies.

High-quality article writing services can create mortgage content that drives organic traffic or free Internet leads to a search engine optimized website.

Building Trust to Generate Free Mortgage Leads

Mortgage professionals rarely receive multiple leads during an initial encounter with a new referral source, as the prospect may already have outlets for placing easy loan files and outlets for submitting challenging mortgage applications.

To attract business from referral sources, a loan officer has to determine what type of financing is routinely needed for a potential client.

Additionally, the referral source would need to feel confident that a mortgage loan officer can provide adequate funding, attractive rates and the ability to close on time.

Unfortunately, brokers and lenders will rarely attract mortgage leads with just a shiny website.

A lot of high-quality content will be needed to cover information that borrowers are seeking to discover.

When a website has a limited amount of search engine optimized content, paid advertising, retargeting and pay-per click ads are often used to generate leads.

However, the ROI for paid ads will generally be much lower than the earnings from free mortgage leads.

Prospective borrowers are frequently using Google to locate information about buying a home or refinancing.

As the world’s most authoritative search engine, consumers are aware that Google provides high-quality results for topics, such as real estate, insurance, title information and for mortgage lending.

Obtaining Mortgage Leads Online

While every website will have some content for visitors to read, most mortgage businesses will not be viewable to prospective borrowers.

Sure, most mortgage websites are indexed to appear within Google’s free search engine results.

But, it’s where the website appears that matters most.

Here is the logic!

There are plenty of places that a borrower could search for a mortgage loan online.

However, Google is the most trusted resource for obtaining general or important information online.

Therefore, users are fairly confident in the results that Google has selected to appear on the first page of its search engine.

So confident, that it’s easy to believe that the first five out of ten results that are shown on the first page of Google will typically receive the most website traffic.

Appearing on the bottom half of Google’s first page search results is still fairly respectable, as a user might see something that is worth clicking onto.

Having a meta description that partially addresses a user’s search engine query could result in a visit to the website.

When a website appears beyond the first page of Google for top-level mortgage keywords, many opportunities are lost.

Essentially, users trust that Google has placed the best results near the top its first page.

Again, Google’s organic search engine results are free.

So, appearing within Google’s top results for valuable mortgage keywords and for long-tail keyword phrases is among the best ways to get found online.

Why Create Content for a Mortgage Website?

Imagine visiting a website that displayed limited or outdated content.

It would create a rather poor user experience.

Almost as bad, is when a visitor lands on a web page to see the same information month-after-month.

Eventually, the user will search online for fresh website content that provides helpful information.

Creating content that users enjoy reading could lead to frequent website visits.

Also, readers might follow a mortgage blog or a newsletter via real simple syndication updates.

An RSS feed is a great way to build engagement with raving fans.

Search engine visibility is also an important reason to create content for a mortgage website.

In fact, competitive mortgage companies who aim to rank at the top of Google to attract mortgage refinance leads, VA IRRRL mortgage leads, exclusive mortgage leads, FHA mortgage leads, reverse mortgage leads, purchase money leads or home buyer leads will hire the best SEO copywriters for content creation.

When a potential borrower begins to shop for a home loan, mortgage lenders and brokers who want to generate local Internet leads must get found online within Google’s top search engine results.

Therefore, content writers with mortgage industry experience are recommended for blog posts, press releases and for web page content that drives more traffic and leads toward a mortgage website.

Writing Blog Posts for a Mortgage Website

Mortgage blog posts are regularly needed to keep prospective borrowers informed with topics, such as local housing issues, national housing issues, benefits of buying a home versus renting, low-rate loan programs, loans for first time home buyers, debt consolidation, advantages of getting a reverse mortgage and ways to improve credit scores.

Additionally, properly crafted blog posts can help readers find a mortgage website online. Using the right keywords, phrases, images and a variety of SEO elements within a weekly blog post can improve the search engine visibility for a mortgage website.

Although, stuffy content and certain types of lengthy prose will cause readers to quickly leave a website. Powerful content writing for a mortgage blog will keep readers engaged and provide a ton of value.

Frequent blog posts provide an excellent way to increase website traffic, to engage with borrowers and to generate free mortgage leads.

How many words should a blog post contain?

When creating content for a blog post, a writer should add a minimum of 200 words.

Ideally, a blog post should have at least 300 words.

Google ranking factors indicate a preference for blog posts with 200 words or more.

Writing Press Releases for a Mortgage Company

Press releases enable mortgage companies and other small businesses to share newsworthy content with media outlets.

When a mortgage firm wants to announce the opening of a new location, new products, new services or other important information, a press release is a great vehicle for spreading the word.

Also, a press release offers great opportunities for branding and for attracting local customers.

We create press releases that mortgage companies can publish on their website, share on social media or send to existing customers via email.

Writing Web Page Content for Free Mortgage Leads

Web page content gives visitors informative details about specific products and services.

When content is written with the reader in mind, a business owner should notice that visitors are staying on the page for longer time frames.

While more content gets absorbed when visitors are on a web page for extended durations, additional benefits may be realized for SEO purposes, too.

Search engines reward websites that keep readers engaged for longer periods than competing sites are able to achieve.

Therefore, writing website content that excites, informs or entertains visitors is important for a company that wants to generate free mortgage leads.

Hire a Copywriter for Content Creation

Whether a web page or a blog post has 300 words, 1,000 words or more than 2,000 words, a reader’s attention must be captured within about eight seconds.

Note: This blog post has more than 2,200 words.

Before reaching a call-to-action that invites the reader to pick up the phone, fill out a contact form or to subscribe to a newsletter, the content must immediately resonate with the reader.

Deciding to hire a copywriter is wise for most mortgage professionals.

Why Hire a Copywriter?

Because, a lot of details that seem very basic requires some out-of-the-box foresight.

While focused on closing more mortgage loans this month and in the upcoming months, a loan originator should be working on sales activities.

Calling new leads, following up with borrowers, answering any concerns, reaching out to referral sources, staying up-to-date on new products, participating in industry events and seeking ongoing training are some of the activities that a successful loan officer should routinely perform.

A copywriter might spend more time crafting a title for a blog post than a loan originator takes to write half of the words for a blog post.

Additionally, a copywriter will perform some keyword research to find the best mortgage keywords and the most useful keyword phrases for mortgage SEO strategies.

Since many loan officers are sharing details that are easy to find on any competing website, a blog post might largely go unnoticed amongst 4 million other blog posts that are published every day.

Therefore, a proven content marketing system should be used to determine an ideal way to seamlessly integrate very valuable mortgage keyword phrases into a blog post, a web page or into a press release.

It’s a great idea to hire a copywriter for lead generation support.

Generate Exclusive Mortgage Leads With SEO Copywriting

Mortgage marketing executives and sales managers generally intend to present a strong brand that meets the financing needs for most local consumers.

Although, the ability to spread the word to borrowers in competitive regions is very difficult without search engine optimized website content.

For many years, loan officers have understood the value of exclusive mortgage leads.

Due to the time and the work that’s involved to generate exclusive mortgage leads that are organic (Free Mortgage Leads), Internet marketing companies receive constant inquiries.

However, to get any type of free Internet marketing leads that are exclusive, a unique approach is required.

A content marketing strategy to get mortgage leads online is what separates exclusive mortgage leads from generic Internet leads.

SEO copywriting delivers powerful information that consumers are searching to find on the world’s best search engine — Google!

When a mortgage website is authoritative and provides answers to questions that prospective borrowers are asking, loan originators will be able to generate exclusive mortgage leads much faster.

SEO copywriting is used for generating free mortgage leads from borrowers who respond to call-to-actions that are relevant to specific search engine queries.

Content Marketing Ideas for Mortgage Lead Generation

Loan officers and mortgage brokers are constantly competing against other mortgage companies to obtain more business.

Although, lending professionals who maintain a connection with prospective borrowers will win over the long term.

The days of simply spending money to buy mortgage leads online are dwindling.

Shown below are some of our most powerful content marketing ideas for mortgage lead generation.

Consistently adding fresh website content.
Posting informative blog content at least one time per week.
Linking relevant content to new articles.
Sharing helpful content with social media followers.
Linking images and videos to written content.
Create call to action content that readers will value.
Using email to generate leads from targeted prospects.

Focusing on Local Internet Leads

Instead of casting an extremely wide net to search for mortgage leads, brokers and lenders can generate a lot of business from borrowers who are nearby.

With the ability to get found online when a borrower searches for specific keyword phrases, a mortgage website could generate more local Internet leads.

Some borrowers who prefer to work with local lending experts may become repeat customers or send referrals from other prospects with similar goals.

A stronger local presence can help a mortgage company increase its brand awareness within the community, too.

We help mortgage lenders and mortgage brokers generate free Internet leads with compelling copy that gets website visitors to take immediate actions.

Proven Content Creation Methods to Grow a Mortgage Business

In many ways, the mortgage business is similar to other industries.

Customers expect reliable services that are delivered as promised and on time.

However, the timeline from the initial point of contact to a completed transaction is longer than it takes for most industries, such as an auto repair service or for tax preparation services.

Creating content that answers a reader’s search query has proven to engage borrowers more than information that is too complex.

For instance, most consumers do not want to read content that resembles an auto repair manual or to understand the nuances of the tax code.

When consumers are satisfied with the search engine results for certain home lending queries, brokers and lenders will be able to grow a mortgage business more efficiently.

Working with a premier content creation company that is ranked among the best article writing services in the US is an asset for online funnel marketing strategies and for effective mortgage marketing ideas.

Mobile Copywriter helps mortgage professionals generate free mortgage leads with SEO copywriting and content marketing strategies.

We write mortgage content that meets the highest compliance standards.

Our content gives readers valuable insight that ultimately aims to increase a company’s authority online and to build engagement with website visitors.

A borrower should not randomly pick a lending professional to handle such a large financial transaction.

Lending professionals should also refuse to work with mortgage content writers who are not experienced within the industry and who are not ranked on the first page of Google.

Contact Mobile Copywriter today about article writing services and search engine optimization strategies to generate more website traffic from targeted prospects.

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19 Ways to Increase Online Sales in 2019

March 7, 2019 by Ray Cole

Create a Plan for Internet Marketing Success

Building a website that generates a lot of traffic is an entrepreneurial dream. Getting a fantastic traffic-to-sales conversion ratio would be great, too. In order to make it happen, a reliable marketing strategy is needed to increase online sales in 2019.

When a larger market share is desired, a business owner will need a plan that encourages website visitors to make an online purchase.

With an Internet marketing strategy in place, an entrepreneur will have opportunities to cultivate relationships that lead to more online sales versus a website owner who favors a transactional sales method.

Keep in mind that savvy shoppers are probably going to visit several websites before deciding to buy a product or to order local services.Therefore, we have provided a helpful list of 19 ways to increase online sales in 2019.

Update “About Us” Page – A confident business owner will have plenty to say about the quality of his services. Prospective buyers are looking for trusted resources prior to risking money via the Internet. An “About Us” page that reflects quality, experience and credibility could greatly influence a buyer’s purchasing decision.
Add Fresh Website Content – It’s a huge mistake to create website content that does not receive frequent updates. When a website visitor returns to find the same content month-after-month, she may begin to look elsewhere to find fresh website content. Search engines, such as Google and Bing are always crawling the web to locate high-quality content that will benefit online users. Stale content is similar to yesterday’s news. Therefore, maintaining fresh website content is essential toward building a stronger engagement with visitors.
Publish Scheduled Blog Posts – Many of the most authoritative websites will publish multiple articles per day. However, a business owner can remain connected with his audience by simply publishing at least one blog post per week. Blogging is an excellent way to attract new customers to a local business.
Get a Website – Recent estimates indicate that many businesses do not have a website. According to a CNBC survey, nearly half of all businesses within the United States are operating without a website. While some entrepreneurs are making daily sales via alternative platforms, social media networks and ecommerce sites, a company-owned website is recommended for building long-term brand awareness. Additionally, in 2019 and beyond, entrepreneurs need to acquire a mobile website to maximize their opportunities with online shoppers.
Accept Online Payments – An entrepreneur who plans to increase online sales needs a seamless way to securely process credit card and debit card payments.A secured payment platform that displays “HTTPS” at the far left of the web browser indicates that a web page is secured. This gives consumers confidence to enter personal and financial details.
Build an Email List – Building and nurturing an email list is a very valuable way to stay connected with prospective customers. An email list is among the best resources and the fastest methods that an entrepreneur can use toward scaling a business.
Increase Page Speed – Google delivers fast search engine results. Therefore, web pages that take too long to load will be omitted from its first page search engine results. Visit Page Speed Insights to run a page speed test.
Promote Items on Social Media – While Facebook, Twitter, Pinterest and Instagram offer advertising services, users can share posts that highlight various products and services. Currently, social media posts are free, which enables marketers to enjoy no-cost promotions. Although, a sparse amount of promotional posts are recommended to prevent being viewed as a spammer.
Display Customer Reviews – Buyers will make purchases more frequently with trusted businesses. Reading online reviews from previous buyers can encourage a new customer to make a purchase.
Respond to Inquiries Promptly – Prior to making an online purchase, a customer might have a question. Merchants who follow up quickly may be able to answer any questions or concerns, before a customer changes her mind or visits another online store.
Get Found Online – Visibility on Google, Yahoo and Bing are essential to generating more online sales. If your website does not appear near the top of the search engine results for popular keywords, buyers are likely to make a purchase from a company that is shown on Google’s search engine results page (SERPs).
Increase Brand Awareness – A creative marketing strategy may be used to help customers recognize your business more often. An identifiable logo, images, colors or a slogan could help consumers remember your brand. For instance, if you performed a Google search for basketball shoes and you were not familiar with the top two search engine results, but Nike was the third result, you might click onto Nike’s page link because you recognize and trust the brand
Improve SEO – Search engine optimization aims to help a website increase its organic visibility. When a user performs a web-based search, she will notice that web pages with paid advertisements and web pages without ads appear on the first page of Google’s SERPs. The web pages with advertisements are promoted by Google and billed to the web page marketer when a link is clicked by a web page visitor. As you improve SEO, your website benefits from organic page rank increases that are free of promotional ads. Ranking on the first page of Google without having to incur hefty advertising costs can save a business a bundle of cash.
Run Online Ads – Regardless of certain superficial claims that are made by search engine optimization specialists, SEO takes several months or longer to realize some noticeable results. A paid online marketing strategy via Google or Facebook could enable your ads to appear today.
Offer Discounted Products or Services – Giving consumers an opportunity to save money on desirable items could certainly improve the probability that you will increase online sales in 2019. Why! Because, consumers love deals that are irresistible.
Use Lead Magnets – A large percentage of online shoppers are unlikely to make a purchase on an initial visit to your website. Some of the visitors may never return to your website. A lead magnet, such as a free eBook or a newsletter will require the visitor to enter his email address. Thereafter, you can stay in touch with email content that strengthens your brand and your trust with the consumer.
Set up Retargeting Services – By using codes or pixels that appear on your website, you can send promotional ads from Google, Facebook and other marketing services to visitors who previously landed on one or more of your web pages. As a user is searching for specific items online, your ads may continuously appear for certain search results. This approach can also improve your brand awareness with prospective buyers.
Add a Chatbot – When a consumer lands on your web page, a chatbot can deliver automated responses for a user’s inquiries. Perhaps, the customer has a question about the size or color of a specific item that a chatbot can quickly answer. An expeditious customer service process frequently increases online sales.
Create a Call-to-Action – While some users are constantly perusing the web to burn some time, buyers who are considering certain items to purchase might land on your website today. Encouraging a buyer to purchase an item now or to contact you right now for more information will trigger some impulsive actions. Simply asking for the sale or demonstrating a willingness to provide more value if necessary could help you grow your business in 2019.

Mobile Copywriter provides content marketing, SEO, blog posts and web page content to help companies get found online via Google search engine results.

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Generate Home Buyer Leads With SEO Copywriting Services

August 8, 2022January 31, 2019 by Ray Cole

Connecting with home buyers before the competition can lead to increase sales for real estate professionals. Whether a buyer is searching for a single-family home or for an investment property, your name should be highly visible in the search engines. With the best SEO copywriting services for real estate experts, you can generate home buyer leads online.

Get Found Online Using Professional Keyword Research

You have heard that your approach must change to get different results. Furthermore, to surpass other dedicated professionals who also want to get found online, you will need to use some unique marketing strategies.

Experienced search engine analysts who work at the best SEO copywriting services can perform professional keyword research that identifies the best long-tail keywords and phrases for home buyer leads.

Ranking on the First Page of Google for Home Buyer Leads

Does your website appear on the first page of Google when a search is performed for new homes or for home loans in your area?

Here is where SEO copywriting for real estate agents and for mortgage professionals is important. Most novice sales reps and entrepreneurs will Google their name or their company’s name, in their city to see if their website shows up on page 1 of Google.

And…Tada, it shows up — probably at the top of Google’s search engine results page.

Trouble is, prospective home buyers are not searching for you or your company by name, when the initial action is for a generic search.

Organic search engine reach aims to attract website visitors who are unaware of the services that you provide.

Our SEO copywriting services are designed to improve your website ranking with the ultimate goal of getting your website to rank on the first page of Google.

Full disclosure: The task of increasing web page rankings is very difficult in competitive niches. Otherwise, everyone would throw money toward search engine optimization firms, and expect their sales funnel leads to quickly convert.

Get Targeted Home Buyer Leads Via SEO Copywriting

If you are a buyer’s agent, your target market is for home buyer leads versus new home listings. An SEO copywriting expert can create a compelling story that engages your audience and drives quality leads to your website from highly targeted home buyers.

Order SEO Copywriting Services Online

Purchasing home buyer leads that you must cold call to spark up a conversation is painful and time consuming. Sending direct mail pieces is just as frustrating, as you are assuming that the phone might ring from inbound calls.

If you are really good or very lucky, approximately two percent of the folks who you reached out to might be receptive to your outbound message.

However, SEO copywriting gives you a superior edge. Every person who is driven to your website via a user initiated search could result in an inbound lead.

Highly targeted inbound marketing leads have a much better chance of converting into closed sales — because, the prospect is seeking information or help.

Your opportunity to generate home buyer leads improves by working with the best SEO copywriter for real estate and mortgage professionals.

Mobile Copywriter provides affordable SEO services to help small business owners increase online sales.

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What is Mobile Marketing for Local Business? Post #456

January 8, 2019 by Ray Cole

At any moment, a consumers may need to make a random purchase. With a quick online search via a mobile device, nearby goods and services may be located. Mobile marketing for local business offers a unique way to stay in front of buyers who are performing a Google search for a specific item.

Mobile Devices

Consumers rely on mobile devices for many tasks. As a pocket-sized computer, a mobile device, such as a smartphone or a tablet can place phone calls from anywhere. However, gaming, texting and online shopping are fun, too.

Smart marketers who focus on mobile marketing for local business can learn a lot.

Here is why it’s important!

Local buyers will rarely use newspapers to find goods and services.

According to the DigitalGov website, usage and engagement with mobile devices has led developers to focus on “mobile first” strategies.

Content creation for mobile devices will help search engines find local businesses.

A quick Google search may be performed to find just about anything.

Find a Restaurant Near Me

While on the go, a mobile device may be used to find fast food restaurants or fine dining establishments. When a user has the location settings enabled on her mobile device, she can use it to find restaurants that are nearby.

Whether typing or using voice prompts for the device to find a restaurant near me, Google will display a variety of restaurants and the approximate distance to reach the location.

The time to get found online for quality goods and local services has never been better.

Progressive business owners are hiring SEO services and mobile copywriting agencies to boost their visibility in Google’s search results.

Why Mobile Marketing for Local Business is Necessary?

When a consumer has a toothache, time is of the essence to find help fast.

Dentist who get found online before other local competitors will generate more revenue.

If a homeowner has a flooded basement, a local plumber is needed immediately.

For the above situations, a consumer does not have the time to shop around for several days.

Therefore, appearing at the top of Google’s search engine results is essential to the survival of local professionals.

Mobile marketing for local business owners is no longer an option.

To stay top of mind with local prospects, a solid digital marketing strategy is the best way to get a small business website found online.

Mobile Marketing Help

Running a small business has many daily challenges. Staying on top of the latest search engine optimization methods and digital marketing strategies is time consuming for busy entrepreneurs.

So, unless a business sells content marketing services, it generally makes more sense to outsource the tasks to a professional agency or to hire copywriters online who can generate targeted leads.

Ready to appear in local search results?

Want to generate more sales from mobile shoppers?

Mobile Copywriter provides nationwide digital marketing services, SEO, content creation and social media services for small and mid-sized businesses.

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Discover SEO Tips to Successfully Increase Website Traffic – Post #455

October 28, 2023October 3, 2018 by Ray Cole

Learning to increase website visibility is a valuable skill.

However, entrepreneurs are generally stretched too thin to put in additional hours toward mastering the craft.

SEO tips from Mobile Copywriter provide immediate benefits to help influence a website’s traffic.

What are the Benefits of Search Engine Optimization?

Essentially, SEO provides a compass for Google and for Bing to find content within a website that a user is seeking to discover.

Website owners who understand the power of this concept will have opportunities to take immediate actions — before the competition does.

Ranking number one on Google has benefits.

First, when millions of online users are able to see a website at the top of the search results for certain keywords, brand recognition for the website or company substantially improves.

Second, a website that is ranked number one by Google will typically receive more traffic than the other search results shown on the page.

Third, more traffic usually leads to more revenue.

A business that is dedicated to providing value for its customers should strive to get found online by nearby customers.

Therefore, a vibrant local SEO strategy will help a company get the word out to prospective buyers within the marketplace.

Increase Website SEO

While improving SEO is much easier said than done, small business owners can discover SEO tips that eliminate a lot of wasteful actions.

However, with some subtle adjustments and a lot of relative content, it is possible to generate greater levels of visibility online and more website traffic.

Shown below are several SEO tips to help increase visibility for a new website or for an aged website.

SEO Tip #1. Use original content — exclusively.

SEO Tip #2. Exclude information that is not relative to the title of the page.

SEO Tip #3. Link to internal web pages with similar content.

SEO Tip #4. Create a keyword density of 2 percent or less.

SEO Tip #5. Insert images and videos to improve the user experience for website visitors.

Hundreds of SEO tips are used by experts to increase website traffic.

However, with a focus on quality website content, a small business can experience a huge lift in the search engine rankings.

Mobile Copywriter helps business owners with affordable Internet marketing solutions that generate free leads and increases online sales.

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Copywriter Uses SEO to Generate Qualified Leads Online – Post #454

September 19, 2018 by Ray Cole

Search engine optimization is the best way to obtain qualified leads online. When everything within a marketer’s tool belt seems to stall, a competitive business owner might begin to experiment with various promotions and strategies to increase online sales. Although, a small business rarely has an unlimited budget to waste money on paid advertising campaigns. Mobile Copywriter helps local business owners achieve a higher return on investment with affordable SEO copywriting services.

What is Search Engine Optimization?

SEO logically streamlines web page content for search engines to quickly find relative information for a user’s online query.

For instance, imagine going to a local grocery store to find pet food. However, the retailer did not post a shopping directory or numbered aisles that contained a summary of featured items.

On an initial visit, this could be a very daunting and time-consuming experience. Although, asking for help from an employee within the store could provide a faster solution.

Next, imagine if canned pet foods are located on the same shelf as canned vegetables. A bad user experience would exist for first time visitors.

Interestingly, getting a website found online is far more complex than the aforementioned scenario.

Why?

Well, most items are labeled in a grocery store, and help should be available to find items that are in stock.

A website that is not properly optimized will be harder for online shoppers to find than a specific item within a grocery store.

Novice and advanced website designers routinely omit items that are necessary for a small business website to get found on Google.

Shown below are some of the items that a properly search engine optimized web page will include:

An amazing headline
Headings
Subheadings
Authoritative content
Keywords
Phrases
Title tags
Meta tags
Meta description
Page speed
Page breaks
Images
Image description
Image links
Internal links
External links
Sufficient word count
Proper punctuation
Exceptional grammar
Relevant content

According to the U.S. Small Business Administration, SEO services can increase a website’s visibility online.

Why Hire a Copywriter for SEO Versus a Content Writer?

The decision to hire a content writer or a copywriter largely depends on a company’s use for creative materials. So, what should a small business owner consider before hiring an experienced content writer or a professional copywriter.

Generally, a content writer provides informational web page content, eBooks, newsletters and blog posts at affordable rates.

A copywriter will use a series of compelling words to reach a reader’s pain points and encourage him to follow certain call-to-actions.

Copywriting should be earmarked toward sales-oriented marketing strategies.

Therefore, copywriters are recommended for the vast majority of business owners who are trying to figure out how to generate qualified leads online.

Copywriters who specialize in search engine optimization are capable of providing more value to small business owners than generalists who are not focused on producing content marketing collateral to increase inbound leads and online sales.

How Long Does it Take to Generate Qualified Leads With SEO Content?

When a small business owner or a marketing manager wants to calculate the ROI for a specific promotional strategy, it is wise to inquire about the expectations for qualified leads.

Many online marketers will promise a certain number of leads per day, make ridiculous claims or guarantee first page Google and YouTube rankings within hours.

The truth is, it is difficult to provide any credible answer without testing and experimentation. Sure, past performances and results from similar industries may be useful, however, every website is unique.

Lead generation will depend on a variety of factors, such as a website’s visibility in the search engines, content quality, content frequency and the marketing strategies that are implemented.

Mobile Copywriter uses the top SEO copywriting strategies to help small business owners increase website traffic and online sales. Use the button below to get more details about affordable ways to connect with targeted prospects via the Internet.

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5 Content Writing Ideas to Immediately Grow Your Small Business – Post #453

January 27, 2024July 11, 2018 by Ray Cole

1/27/2024

Entrepreneurs frequently dream about the quickest ways to increase online sales.

Want to know why?

Well, sales growth for a small business is proportionately tied to more revenue.

And, more revenue equals more money!

According to the Small Business Administration, funding is important for your small business.

However, your business can experience massive growth with a stronger connection to people who need your products and services.

Using your website, social media and various digital marketing strategies, your business can generate an unlimited amount of local Internet leads.

Mobile Copywriter shares proven content writing ideas to help you rapidly grow your small business.

Get Found Online With Content Writing Ideas

For several decades, copywriters have used long-form content to tell a story that resonates with readers, touches certain pain points and guides readers toward a call-to-action.

Advertising agencies typically hired copywriters to create content for sales letters, brochures, billboard messages and for a variety of printed advertisements.

These days, consumers spend an enormous amount of time online.

Visibility on desktop computers and mobile devices is a must for entrepreneurs who are serious about growing a small business.

On any type of device, content writing provides the best way for a small business to get found online.

Since Google chronologically ranks website content according to quality, it is wise to only add authoritative information to a company’s blog or website.

Content Writing for Search Engine Optimization

In a nutshell, search engine optimization aims to publish content in a manner that complies with Google’s best practices.

Webmasters and copywriters who focus on search engine optimization can increase the opportunity for a small business website to get found on the Internet.

Therefore, content writing that stands head-and-shoulders above the rest will ultimately rank on the first page of Google.

Small business owners who are well versed in SEO and content writing should take a few hours each week to create materials that website visitors will enjoy reading.

If a busy schedule prevents a small business owner from generating fresh website content, a professional SEO writer is highly recommended for the task.

Similar to buying cheaply made products or tools, growth-oriented business owners should avoid hiring cheap content writing services for search engine optimization.

Although, working with an experienced SEO professional could result in more local Internet leads for small business owners.

Write Weekly Blog Posts

Writing high volumes of authoritative content provides plenty of information for readers to absorb.

Posting insightful content each week can build engagement with readers who return to a small business website to get valuable tips.

On an annual basis, weekly blog posts can add 52 fresh pieces of content for a growing website. Stay ahead of the competition with frequent content contributions.

Entrepreneurs who are short on time or ideas can hire content writing experts to craft high-quality blog posts.

Create Original Website Content

Some business owners who want to immediately grow online sales for a service-based company will hire cheap article writing services or article spinners to create low-cost content.

However, original website content is needed to command search engine attention from Google, Yahoo and Bing.

While the cost for cheap article writing might be associated with fiscal responsibility, wise business owners will remember that Google issues penalties for attempts to artificially obtain an edge within its search engine results pages.

Write Helpful Social Media Content

While you have the ability to reach thousands of like-minded individuals for free, use the opportunity to provide your followers with valuable content.

Instead of spamming your audience with promotions to get more followers or to sell branded t-shirts, it is wise to offer helpful tips that could solve a variety of problems.

Connect with Mobile Copywriter to order content writing services that will keep readers returning to your website for valuable information and to improve your website rankings online.

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