Marketing

Content Marketing Strategies to Increase Loan Officer Salaries – Post #416

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Loan Officer Salaries

 

Updated 11-8-2018

 

Hourly pay rates or annual salaries are typical for many professional jobs. However, mortgage loan officers rarely work traditional banking hours from 9 to 5. Using the power of digital marketing, it is possible to increase loan officer salaries with high-quality website content.

Who is Responsible for Increasing Loan Officer Salaries?

The answer may largely depend on a company’s compensation structure. Salaried loan officers might receive minimal bonuses and commissions. Mortgage professionals who are paid on a commission-only basis could receive a generous level of compensation for funded transactions.

According to the Bureau of Labor Statistics, loan officers had median earnings of $63,650 in 2016. With earnings that are more than 30 percent above median pay rates in the United States, loan officer salaries may provide a comfortable lifestyle for motivated professionals.

In a nutshell, loan officers must hustle to make huge earnings in the mortgage industry. Professionals who roll up their sleeves to do whatever it takes to find new applicants and referral sources are bound to exceed the production levels of unmotivated order takers.

Owing the responsibility for personal production is a top characteristic among originators with the highest loan officer salaries. So, it is wise to avoid waiting for fancy television commercials, mail campaigns or telemarketers to generate mortgage leads. For loan officers who want to take control of their earnings, vibrant content marketing strategies offer winning solutions.

Best Content Marketing Ideas to Skyrocket Loan Officer Salaries

Content is king! It allows companies and individuals to build trust and relationships with prospective customers. High-quality content writing can attract targeted mortgage leads for purchase and refinance transactions. Shown below are ideas that can skyrocket loan officer salaries with professional content writing.

  • Web page content
  • Weekly blog posts
  • Press releases
  • Social media networking

While some lenders and loan officers will attempt to create their own content, it is not advisable. The best results in any profession are usually performed by an expert.

For instance, an experienced loan processor or an underwriter could probably write a home loan for a new mortgage applicant. However, it’s probably not the best use of a processor’s time, and some specific options or disclosures may be overlooked.

The same logic is applicable for content that is used to market a website. When other companies are competing to get found online, it makes sense to have a content marketing expert handling the assignment.

There is no reason to have a beautiful website that does not generate Internet leads. Companies that are not generating website traffic and Internet leads are clearly using the wrong content marketing strategy.

The best content marketing strategies add higher visibility and brand awareness for small business websites. Copywriters are skilled in content creation methods that entice readers to pick up the phone or to fill out a contact form on a company’s website.

Working with a copywriter who understands how to promote content in ways that are search engine friendly can quickly increase loan officer salaries.

 

Connect with more home buyers today!

 

Contact Mobile Copywriter for website content and article writing services that are designed to generate more website traffic and more Internet leads.

 

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Building a Purchase Mortgage Lead Strategy – Post #415

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Purchase Mortgage Lead

 

Now is a great time to work as a mortgage loan originator. Having a giant box that is filled with the very best prospects would enable a lending professional to effortlessly close an abundance of home loans. Forming a solid purchase mortgage lead strategy is the ideal way to connect with local home buyers.

Reasons to Build a Purchase Lead Strategy

Helping a family secure financing for one of the largest purchases that will appear on their credit report has its rewards. Mortgage loans that close on time without any major hiccups could enable a loan originator to land a client for life, and the added benefit of receiving unlimited referrals. Let that sink in for a moment! A job well done could lead to future introductions that may each provide thousands of dollars in additional earnings.

When a prospective borrower receives a mortgage pre-approval, places a deposit on a sales contract and begins packing, the show is in motion. Barring some strange occurrences, most transactions should sail through the closing of escrow.

Closed purchase transactions are instantly funded. Unlike a refinance transaction, there is not a rescission period. It’s a done deal! The excitement level for a client who is getting the keys to a new place to call home is usually more sentimental than the feeling that a borrower gets when receiving a check for a portion of their home equity.

Reaching home buyers who need financing is a challenge for many originators. However, in nearly every market, consumers are searching online for the ideal home to buy and for the money to finance it. A purchase mortgage lead strategy will supply a loan originator with targeted buyers to contact.

Hiring a Copywriter to Build a Purchase Mortgage Lead Strategy With Content Marketing

Loan originators can build a larger fanbase and a huge blog subscriber list with content marketing. Making connections with people is the best way to form a purchase mortgage lead strategy. Unlike online ads, people may connect with a loan originator who provides valuable information, helpful tips and ways for home buyers to save money.

We use a 7-Step Process for Content Marketing Success that is a set-it and forget-it way for loan originators to generate free Internet leads. A variety of methods are used to attract inbound leads via high-quality content. Our web page content, blog posts, press releases and social media posts are designed to build website traffic, reader engagement, Internet leads and online sales for mortgage professionals.

Contact Mobile Copywriter today for more information about local marketing help for small business owners.

 

Generate Internet Leads With B2B SEO Services – Post #413

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B2B SEO

 

Business-to-business search engine optimization services provide helpful support for local companies. Using a variety of cutting-edge marketing strategies could result in free Internet leads. Moreover, B2B SEO services aim to increase website traffic and online sales for local firms.

Why Should a Company Invest in B2B SEO Services?

Competition intensifies each day for local companies. Many of the largest retail stores and neighborhood businesses are losing money to online businesses. With a modest investment, a small business owner can establish a presence to get found online by local buyers.

Businesses that do not appear on the first page of the organic search results for popular products and services are largely invisible to local buyers. While it seems unfair, only 10 website results are displayed in a search engine’s natural rankings that appear on the first page. Getting ranked on the first page of Google, Yahoo and Bing is a major achievement for a small business.

Some entrepreneurs confuse exact-name search results with ranking on the first page of Google. For instance, if a business owner performs a search for the name of his website and it appears on the first page of the search results that is considered an exact-name search result. The whole idea of search engine optimization is to extend a company’s reach to buyers who are simply shopping online for a product or a service.

B2B SEO services work to achieve higher visibility in local search engine results for small businesses. Favorable search engine rankings can enable a company to generate more website traffic and free Internet leads.

B2B SEO to Obtain Local Internet Leads

Small business websites that are properly optimized should get found online quicker and receive more website traffic. Local SEO Services and SEO copywriting companies can prepare a plan that details the strategies to improve online visibility for a small business. A vibrant B2B SEO plan can generate local Internet leads from targeted buyers.

Contact Mobile Copywriter today for online marketing services.

 

Organic Search Provides the Best Leads for Low-Cost Marketing Strategies – Post #412

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Best Leads

 

Low-cost marketing strategies can save money and increase profits for small businesses. Obtaining a favorable organic search engine ranking can attract more website traffic from local prospects. High-quality website content is needed to generate the best leads online.

Does Pay-Per-Click Provide the Best Leads for a Small Business?

Pay-per-click leads can provide value for companies with a significant marketing budget. If a company converts enough pay-per-click leads, a positive return on investment could encourage an entrepreneur to continue using the strategy.

For small businesses with limited amounts of advertising money, the best leads are obtained for free.

Is Social Media Marketing Guaranteed to Deliver the Best Leads?

A lot of marketers are sold on the benefits of social media promotions. Everyday small business owners are advertising on Facebook, Twitter and LinkedIn to generate local leads. However, some entrepreneurs are making money via social media ads, while a lot of business owners are losing money via social media advertising.

Free Internet leads that enable a small business owner to spend money on other items are the best leads to pursue.

Why Organic Search Provides the Best Leads for Local Businesses?

Organic search engine results are provided via Google, Yahoo and Bing for free. However, it takes time for a small business website to reach the first page of local search results. Since many entrepreneurs are seeking lightening fast results, paid advertising is the chosen path versus building content to generate free Internet leads.

A search engine optimized website could generate a daily supply of leads. More closed deals are possible when a sales rep has access to an unlimited amount of targeted leads. Whether using a smartphone, laptop or desktop computer, an Internet connection enables anyone to perform a web-based search. Many users are conditioned to skip over the paid ads to view the organic search results. Companies that appear in the upper portion of the organic search engine results are most likely to receive inquires from prospective buyers.

Contact Mobile Copywriter for lead generation strategies to close more sales.

 

Inbound Marketing Strategies to Get More Website Traffic and Local Leads – Post #411

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Inbound Marketing Strategies

 

Small business owners spend an enormous amount of time trying to figure out the best way to increase online sales. Maintaining a strong online presence could enable a local business to get found online. Using top inbound marketing strategies can lead to more opportunities for small businesses.

Why Use Inbound Marketing Strategies to Increase Website Traffic?

With engaging content, entrepreneurs can generate more website traffic with inbound marketing. Free website traffic and sales leads are among the primary benefits of inbound marketing. Rather than using paid advertisements, business owners can use an inbound marketing strategy that saves a lot of money.

Traditional lead generation methods will come to a halt when a company stops paying for advertising or for direct mailing costs. However, inbound marketing uses evergreen content that has the potential to produce local leads for several years.

Inbound marketing strategies that attract web-based users can significantly increase website traffic for a local business. Inbound marketing methods are also ideal for building brand awareness for a small business.

Outsourcing Inbound Marketing Strategies to SEO Copywriters

For an effective inbound marketing plan to work, a company’s content must be highly visible online. Certain content strategies may involve lead generation via social media platforms. However, local businesses might get the best results from search engine optimized copywriting.

SEO copywriters can create unique content that helps a small business website obtain higher rankings in the local search engine results. While some companies may decide to write web page content, blog posts, press releases and social media posts in-house, outsourcing the tasks to a professional will save a local business time and money.

Get Local Leads With Inbound Marketing Strategies

Ultimately, inbound marketing should generate more online sales. With a consistent amount of content, small business owners can use inbound marketing to obtain more local leads. We help local companies get found online with high-quality website content.
 
Contact Mobile Copywriter today to quickly build brand awareness and more connections with local buyers.

Mortgage Marketing Strategies to Make Over $100,000 Per Year – Post #408

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Mortgage Marketing Strategies

Updated 2-15-2022

 

Loan originators have opportunities to earn more than six-figures per year. However, many originators are content with minimal earnings and job security. Mobile Copywriter is on a mission to share mortgage marketing strategies that help loan originators make over $100,000 per year.

Is it Possible for Average Loan Originators to Earn Over $100,000 Annually?

Absolutely. With dedication and persistence, a mortgage loan originator can consistently earn six figures. Rather than merely dreaming about larger commissions checks or about regulations that can hamper production, loan originators can focus on mortgage marketing strategies to close more business.

According to earnings data from 2020, the average loan officer salary was $63,960.

By the numbers, a loan originator would need to have average earnings of $25,000 per quarter or earnings of $8,334 per month to reach $100K annually. While the earnings may seem out of reach, a motivated loan originator could hit these figures with ease.

Reaching $25,000 in earnings for one quarter would require closing $2,500,000 in business for commissioned loan officers (assuming a 1 percent rate of commission). For loan officers who earn a salary and a commission, reaching $25,000 in earnings for one quarter would require closing less than $3,200,000 in business (assuming a .50 percent rate of commission and a base salary of $3,000 per month).

Based on an average loan size of $250,000, a loan officer who only receives commission would need to close 10 loans per quarter. An ideal mix of closings might resemble 3 loans closed in month number one, followed by 4 closings in month number two and 3 loans closed in month number three.

In exchange for a base salary, a loan officer who receives a lower commission rate would need to close 13 loans per quarter (based on the above example). The ideal mix of closings might resemble 4 loans closed in the first month, followed by 4 loans closed in the second month and 5 loans closed in the third month.

With a sufficient amount of daily leads, a loan originator who submits a new deal each day will grow his pipeline by 20 loans per month (excluding weekends). That amounts to 60 new loans per quarter. However, with only half as much production (30 loans originated per quarter), closing 10 to 13 loans per month is still a very manageable task.

Hiring a Copywriter for Mortgage Marketing Strategies to Get Free Leads

Copywriters can create content to generate free inbound leads. Using website content, blog posts and press releases, a copywriter can design compelling materials that motivate prospective borrowers to take action. We use a 7-Step Process for Content Marketing Success that increases website traffic and builds engagement with local home buyers.

Effective mortgage marketing strategies deliver insightful tips and valuable information that readers enjoy. With a social media marketing strategy and search engine optimized copywriting, a loan originator will be able to close more business. Make the decision today to hire a mortgage copywriter for targeted leads. Our system helps loan originators obtain an abundant supply of targeted Internet leads.

Earning more than six-figures per year as a mortgage loan originator is achievable with a profitable mortgage marketing strategy.

With enough time to focus on closing deals versus prospecting for borrowers who need funds to purchase a home or to refinance a an existing home loan, a professional mortgage loan officer can crush her sales goals.  

Generating low-cost mortgage leads is a process that takes time to cultivate or everyone would get free inbound calls all day.

The largest mortgage lenders in the USA are spending millions of dollars every month on television ads, Facebook marketing and Google ads.

The aforementioned mortgage marketing strategies stop working the second that competing companies submit higher advertising bids or a company’s ad spend gets reduced.

Mortgage leads may even slow down from some of the strongest referral partners.

It is important to remember that six-figure annual earnings will require a consistent supply of fresh leads that have not been cherry picked by other mortgage loan officers.

Using  mortgage marketing strategies to build your brand and trust via local borrowers is a long-term solution that will pay dividends for years.

Loan officers who self-generate their leads are responsible for ensuring that certain targets are met.

Take control with proven mortgage marketing strategies! 

Make the decision to exceed $100,000 without the tedious review of dead end leads or poor quality Internet leads.

Our system generates inbound mortgage leads from prospects who are aggressively searching Google’s results for a mortgage loan to refinance or to buy a house. 

Think about the number of mortgage leads that are needed to meet your expectations.

Request help from us today!

Let us know how many mortgage leads you need to meet your goals. 

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Online Sales Tips to Ignite Your Website Traffic – Post #407

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Online Sales Tips

 

Professional website copy can drive a boatload of targeted leads to your website. Whether you offer mortgage loans, dental services, emergency plumbing services, legal advice or real estate services, additional website traffic can increase your opportunities to generate more leads. Mobile Copywriter provides fast-acting online sales tips for local business owners.

Online Sales Tip #1. Form a Strategy

Decide whether you will focus on social media marketing, search engine marketing, organic website traffic or a combination of methods. Consider whether you will use paid traffic sources, free traffic sources or a combination of the two. We primarily use organic website traffic sources (free traffic) and social media networking.

Knowing where your traffic will come from can enable you to focus on specific tasks.

Online Sales Tip #2. Identify Your Target Market

Target marketing is the best way to connect with your ideal customers. Knowing that your typical customer is a male who works in a professional occupation, between 30 and 55 years old, loves to golf and drives a high-end sports car is valuable information for an exotic automobile repair shop. Armed with a sufficient amount of knowledge, you will know where to channel your marketing efforts, as well as the activities that you should avoid. For instance, you can concentrate in areas that appeal to your ideal buyer versus promoting your services to a very broad market.

Forming a buyer persona will enable you to engage with your ideal customers.

Online Sales Tip #3. Create Shareable Content

Regardless of the marketing strategy that you employ, you can create shareable content that provides value for your audience. Many marketers are obsessed with getting a piece of content to go viral. However, you can build engagement with shareable content that readers enjoy. We help small businesses get found online with search engine optimized copywriting and with online sales tips.

Contact Mobile Copywriter for content marketing strategies to grow your business faster.

 

 

Marketing Info to Increase Sales for a Mortgage Company – Post #406

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Marketing Info

Marketing info for mortgage companies are used to increase profits for local lenders.

Getting the word out about new loan programs or about low-rate loans could entice home buyers to contact a reputable lending professional.

Mobile Copywriter shares content marketing info to help mortgage companies increase online sales.

Why Sharing Marketing Info is Important for Mortgage Lenders

Prospective borrowers may visit Google to perform an online search to find the lowest mortgage rates.

Inquiries may also be made to find information about construction loans, refinance loans, 203K loans or reverse mortgage loans.

Lenders who are properly sharing marketing info online might be able to obtain favorable search engine rankings.

However, lenders who are virtually invisible online should not expect to receive random inquiries for a home loan.

Using a Weekly Blog to Share Marketing Info With Local Borrowers

How can a lender get the the phone to ring or to fill up their inbox with loan requests from new applicants?

Cold calling is a painful option, since most borrowers will negatively respond to unsolicited inquiries for a home mortgage loan.

Direct mail and online advertising are expensive options that are typically outpaced by a strategic content marketing plan.

Weekly blog posts will enable a mortgage company and other small businesses to engage with web-based users.

Creating content that will generate targeted leads is extremely possible with search engine optimized blog posts.

We can write and share marketing info that attracts local borrowers for mortgage companies.

Borrowers who look forward to reading insightful blog posts from a local mortgage company may be inclined to request financing for a single-family home or for an investment property.

Hiring a Copywriter to Generate Marketing Info

Copywriters are among a distinct group of writers.

While most writers are hired to complete a basic assignment, copywriters are hired to craft compelling content that sells.

Contact Mobile Copywriter to share marketing info with targeted mortgage prospects.

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Content Marketing: Hiring Article Writing Services Online – Post #405

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Writing Services Online

Website content that provides helpful information for readers can lead to more website traffic for a small business. Even better is the idea that compelling content can result in more Internet leads and online sales. Mobile Copywriter is among the best article writing services online for web page content, landing pages, blog posts and for press releases.

Why Hire Article Writing Services Online?

Professional article writing services online will take the time to create high-quality website content for entrepreneurs, small business owners and for large corporations. Getting error-free content that attracts readers and search engines to a company’s website could enable an entrepreneur to connect with a larger number of prospective buyers.

Deciding to hire article writing services online is more affordable than adding more employees to a company’s payroll. Additionally, outsourcing certain tasks to writing services online can enable a business owner concentrate on other tasks. Our content creation services are valuable and affordable for small business owners.

Working with writers who understand search engine optimization is also a major benefit. SEO article writing services specialize in creating content that readers and search engines love. Hiring a writing service can ensure that readers are engaged beyond the first paragraph of a blog post or a website article.

Content Marketing is a Lot Easier With Polished Website Articles

While many people are able to take photos, images and videos to share online, content creation is much more difficult to produce. It is the primary reason that content is king. After a company has added high-quality images to a website, a blog or a landing page, content marketing is the next step. A marketer should share the content on a company’s website, social media networks, email and other platforms.

Our 7-Step Process for Content Marketing Success is used to help business owners generate Internet leads and more online sales.

Contact Mobile Copywriter for article writing services online that can quickly skyrocket a company’s sales. Use the blue button below to get connected with us.
 
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SEO Lead Generation for Mortgage Companies – Post #404

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SEO Lead Generation

 

Mortgage companies have opportunities to obtain targeted Internet leads. With high-quality website content, a lender can reach a lot of local home buyers. Mobile Copywriter provides SEO lead generation services for mortgage lenders and for mortgage brokers.

Why Use SEO Lead Generation Strategies Versus Online Advertising?

Online advertising is quite costly for mortgage companies. Whether a company pays for pay-per-click ads or for display ads, local brokers and lenders will shell out a generous amount of money. If funding dries up for online ads, a mortgage company will not receive more web-based leads. However, with evergreen content that is search engine optimized, a mortgage company can receive leads for many years.

SEO Lead Generation Provides a High Return on Investment

Loan originators and mortgage brokers can use SEO website content to obtain targeted mortgage leads. Compared to the costs of direct mail and online advertising, SEO leads are a bargain. We aim to exceed a 300 percent return on investment for mortgage professionals who use our SEO content strategies.

Using Website Content to Generate SEO Leads

Top article writing services can generate the best SEO leads with engaging website content. When informative content is created that attracts daily website traffic and a steady amount of readers, a mortgage company will receive more inquiries for home loans, refinancing and for reverse mortgage loans. Our website content is optimized to obtain favorable search engine rankings on Google, Yahoo and Bing.

Hire SEO Lead Generation Copywriter to Increase Website Traffic

Local mortgage companies that receive the most website traffic from targeted prospects will close more business than other competitors. Instead of paying an enormous amount of money to buy website traffic, a mortgage lender can hire an SEO copywriter to quickly increase website traffic. Contact Mobile Copywriter for SEO lead generation strategies. Use the blue button below to connect with us today!
 
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