Mortgage Archives - Small Business Copywriter

Powerful SEO Strategies Used by Mortgage Marketing Companies

March 25, 2024July 30, 2022 by Ray Cole

Updated 3/25/2024

Mortgage marketing companies provide promotional fuel to help brokers and lenders close more loans.

Whether the goal is to increase brand awareness or to close more loans, it’s wise to follow a proven method.

Mobile Copywriter reviews powerful SEO strategies that are used by mortgage marketing companies to get more leads.

Best Mortgage Keywords

While mortgage brokers, lenders, loan officers and experienced writers can create content for a mortgage website, it’s the research that separates generalists from mortgage SEO specialists.

Lending professionals are usually too busy to put in the time that’s required to stay up to date on the latest SEO strategies.

Therefore, usage is above average for popular keywords that are widely used, which is a common mistake.

SEO specialists will conduct research to locate the best mortgage keywords that align with a mortgage company’s goals, location and types of products that are offered.

Careful consideration toward the search volume for specific mortgage keywords is also important.

Mortgage marketing companies that focus on the best mortgage keywords will give their clients more opportunities to dominate the search engine results.

Unique Mortgage Content

Brokers and lenders have tried a variety of strategies to close more mortgage loans.

Some mortgage marketing companies offer brokers and lenders shareable types of content.

Lending professionals can negatively impact their brand while circulating content that other competitors are sharing.

Coke, Pepsi or Budweiser would never share content that competitors are using.

Sharing cheap content is not wise for brokers, lenders or small business owners.

However, unique mortgage content helps brokers and lenders build an authentic brand.

Google has search engine spiders that crawl throughout the Internet to find original content that is helpful for its readers.

Websites that contain duplicate content from another creator could receive ranking penalties.

Therefore, lending professionals should write original content or hire an SEO copywriter to create unique mortgage content.

Mobile Copywriter uses SEO strategies and article writing services to attract search engines and to keep readers engaged.

Our mortgage marketing ideas are designed to increase website traffic and to help loan officers get more home buyer leads.

Mortgage Marketing Companies Write Great Headlines

Great headlines are used to attract more search engine clicks.

Content that is visible online has an opportunity to direct traffic toward a mortgage website.

Mortgage companies can get found online with great headlines and informative blog titles.

SEO Strategies for Mortgage Companies

The best mortgage marketing companies use SEO strategies to generate targeted leads.

Using on-page and off-page SEO strategies for USA-based mortgage companies can drive more website traffic and local leads.

Working with professional SEO strategists will save you time and money.

Hire a professional copywriter to obtain high-quality mortgage leads today!

Connect with Mobile Copywriter for creative website content and for call-to-action sales materials.

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Buy Blog Posts to Attract Mortgage Sales Leads in 2023

June 28, 2023July 15, 2022 by Ray Cole

Mortgage sales leads are used to close an assortment of home loans. If a company specializes in purchase or refinance transactions, high-quality mortgage leads may be used toward certain revenue goals. Mobile Copywriter encourages lending professionals to buy blog posts to attract mortgage sales leads in 2023.

Get Mortgage Purchase Leads

Many mortgage companies are driven to close purchase leads.

Instead of searching for people with debt to consolidate, some loan originators build referral relationships with builders and Realtors to get mortgage purchase leads.

Whether a mortgage team focuses on purchase leads or refinance leads, it is a wise idea to share blog posts.

Generating purchase leads via written content for mortgage brokers and real estate agents could produce more sales.

Buy Blog Posts

Written content may be used to build engagement with prospective borrowers.

Although, user-generated content might omit important details that visitors want to read.

Professional copywriters and experienced content writers create blog posts that provide valuable insight for website visitors.

Additionally, search engine optimization elements are typically included to help users find the information online.

The costs to buy blog posts are nominal, when measured against the activities that a loan originator should spend time performing.

Whether a company decides to buy blog posts as needed or to buy blog posts on a weekly basis, loan originators need mortgage sales leads to remain productive.

Close More Home Loans With Targeted Mortgage Sales Leads

Blog posts are written about a myriad of topics.

Mortgage brokers and lenders who focus on a specific niche can hire a copywriter to create content that relates to their business.

For instance, a mortgage broker can buy blog posts for first-time home buyers or self-employed borrowers.

After a blog post is published online, it may also be shared with social media followers and with email subscribers.

When content is channeled to attract targeted mortgage leads, loan originators can easily close more home loans.

Contact an SEO Copywriter to Buy Unique Articles

Many loan originators purchase subscriptions for cheap pieces of content to share with their audience.

Unfortunately, there is a reason that companies offer an unlimited supply of marketing materials for less than $100 per month.

Generic materials that are produced once and used over-and-over again on other websites can result in search engine penalties for duplicate content.

While the low cost might appear to help a company’s budget, it is not smart to share content that other competitors are using, too.

However, after months of limited engagement and low-quality leads, a loan originator can make the investment to buy unique articles.

For maximum effectiveness, a mortgage company can buy blog posts that are search engine optimized.

Hiring an SEO copywriter ensures that high-quality blog posts are crafted to delight website visitors and to attract more traffic from the major search engines.

Working with the best copywriter for mortgage brokers and lenders creates an unfair advantage for local competitors. Generate more leads with mortgage blog content in 2023.

Contact Mobile Copywriter today about dominating local, regional or national mortgage competitors.

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SEO Copywriting for Mortgage Refinance Leads

August 24, 2024July 11, 2022 by Ray Cole

8/24/2024

Mortgage refinance leads are easy to obtain.

However, top loan originators prefer to generate high-quality mortgage refinance leads.

Mobile Copywriter helps brokers and lenders discover low-cost methods of SEO copywriting to obtain exclusive mortgage refinance leads.

Best Mortgage Refinance Leads

When mortgage interest rates are favorable, a homeowner might want to refinance for a better mortgage rate or to obtain a shorter loan term.

Loan originators will need to connect with homeowners who are seeking to refinance.

Copywriters create call to action content that helps lenders generate the best mortgage refinance leads.

Search Engine Optimized Articles for Mortgage Leads

Mortgage refinance leads and purchase money leads are often obtained from list brokers who sell them to loan originators.

List brokers gather information about homeowners and home buyers to form a database of names to sell.

The mortgage leads are frequently sold to multiple loan officers.

Yes, that is correct!

List brokers repeatedly sell the same database of names to as many as 10 different lending professionals.

Selling mortgage refinance leads to so many people seems like a highly unethical way to operate a business.

Content creation is a wise way for marketing managers to generate exclusive mortgage leads for the entire team.

Using SEO copywriting to build engagement with readers via call-to-action content is a better way to generate mortgage leads.

Search engine optimized articles, web page content and blog posts are designed to attract attention from Google, Yahoo and Bing.

Recognition from the major search engines is very important.

The best products, services or high-end websites are meaningless if free website traffic and free Internet leads are not received because a company’s website is not highly visible.

Here is the thing!

There is plenty of buzz about search engine marketing and paid Facebook advertisements because it takes far more skill to obtain a website ranking on the first page of Google with content writing.

SEO Copywriting Costs for Exclusive Mortgage Leads

The costs for SEO copywriting will vary among creators.

A general ballpark for an experienced writer who is proficient in search engine optimization may range between 25 cents and one dollar per word.

For instance, at 50 cents per word, 500 words of SEO copywriting would cost $250.

With one closed mortgage loan, a broker or a lender would realize an astronomical ROI.

Consider a professionally written blog or an article that pulled in an exclusive mortgage lead, which resulted in a $5,000 deal. The return on investment, based on SEO copywriting costs of $250 would be a whopping 2,000 percent.

Now, that ROI is based on just that one closed loan.

SEO copywriting is based on evergreen content that could attract more leads for the same blog or article for many years.

The investment in SEO copywriting costs will continue to attract website visitors and exclusive mortgage leads long after a broker or a lender stops paying for Facebook ads.

Brokers and lenders who publish dozens of high-quality SEO articles that provide valuable content for website visitors could result in a pipeline that is constantly filled with exclusive mortgage leads.

Search engine optimized content gives users an edge over competitors who are not optimizing website information for Google and local prospects.

Google ranks Mobile Copywriter among the best SEO copywriting companies for mortgage brokers and mortgage lenders.

Contact Mobile Copywriter today about content creation services to dominate the competition!

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Marketing Mortgage Loans When Interest Rates are Rising

August 14, 2023February 7, 2022 by Ray Cole

Mortgage lending professionals provide financing and tips that enable families to borrow money for a home. However, certain economic climates can change a borrower’s prospective toward the housing market. Mobile Copywriter shares helpful tips for marketing mortgage loans when interest rates are rising.

Rising Interest Rate Environment

Interest rate adjustments are useful as a hedge against inflationary pressures.

Although, home buyers typically view rising interest rates as a bad sign for the mortgage market.

Buyers are often consumed with the thought about higher rates leading to larger monthly mortgage payments.

Lending professionals who are marketing mortgage loans as interest rates are rising must continuously keep borrowers informed about the benefits of securing affordable home financing.

Educating Home Buyers

Home buyer education is essential for first-time purchasers and for repeat buyers.

Mortgage brokers, lenders and real estate agents who provide exceptional value for home buyers might also notice higher sales revenue.

Informing borrowers about the current interest rate conditions and the advantages of securing a rate lock to know exactly what their long-term mortgage payments will be should provide some positive insight among home buyers.

Using certain strategies to offset a higher mortgage payment could be helpful, too.

For instance, instead of making a down payment that is larger than the required amount for a loan approval, a borrower might be able to pay off a $3,500 credit card balance.

If paying off the credit card eliminates a $60 monthly payment, it may now be easier to afford a mortgage payment that has increased by $50, as a result of rising interest rates.

Advising a borrower who is seeking a loan approval to refrain from credit inquiries, late payments or from opening new accounts should also be viewed as prudent financial tips.

Additionally, any opportunity to increase a borrower’s credit score might help her obtain a lower mortgage interest rate.

Marketing Mortgage Loans to Homeowners

When mortgage rates are ultra low, many loan originators are thrilled to tout the cheapest rates of the week.

However, in a changing rate environment, where interest rates are frequently moving in different directions, an experienced loan officer should be able to speak candidly with a home buyer.

It is important for borrowers to know that interest rates will fluctuate.

Providing borrowers with details about historical data might provide information that is useful for future planning, such as starting with an adjustable-rate mortgage that is fixed for a one-year term or for a five-year term.

Alternatively, a borrower might want to lock-in a fixed-rate mortgage loan, with the goal of refinancing when market conditions improve.

Higher interest rates provide mortgage marketing opportunities for seasoned loan officers to follow up with borrowers in the future.

Marketing Mortgage Loans to Home Buyers

Mortgage brokers and lenders should be viewed as champions for home buyers, as getting funded is the most important part of the journey.

The housing turmoil that occurred around 2008 has largely caused millennial buyers to delay the thought of homeownership.

Brokers and lenders who are marketing mortgage loans to millennials, first-time home buyers or to previous buyers should highlight the benefits of buying a home.

For instance, lending professionals can reiterate some of the items shown below:

The advantages of buying a home versus renting.
Mortgage interest deductions
Property tax deductions
Long-term payment protection versus uncertainty
Ability to borrow against the equity within the property
Buy with low down payment or no down payment
Property may be left for loved ones
A home may be customized or remodeled versus a rental
Home value may used toward owner’s net worth
A house may be sold for a profit

Mobile Copywriter creates web pages, blog posts, social media posts, email for marketing mortgage messages, press releases, brochures and newsletters. SEO copywriting services and article writing services are also offered to help brokers and lenders generate mortgage leads.

Need help with marketing mortgage loans?

Want exclusive mortgage leads versus sharing paid leads?

We use research to locate the best keywords for marketing mortgage loans online.

Get help with marketing mortgage loans via a mortgage expert who writes call to action copy.

Use the button below to contact Mobile Copywriter today!

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Best SEO Company for Mortgage Marketing

August 14, 2023February 23, 2021 by Ray Cole

Closing mortgage deals will provide generous rewards for lending professionals. Pipeline management separates average producers from top mortgage originators. Mobile Copywriter is the best SEO company for mortgage marketing that generates targeted leads.

Organic Search Engine Marketing Services

Search engine marketing (SEM) often relates to paid forms of exposure.

However, organic search engine marketing services use inbound promotional methods to attract free Internet leads.

Ranking near the top of Google’s SERPs can eliminate the need for paid advertising.

Professional Mortgage Marketing

Mortgage marketing online is dominated among a handful of companies with an enormous amount of money.

Lenders and mortgage brokers with smaller budgets are largely unable to compete against the firms who continuously roll out national advertising campaigns that appear online and on television.

Although, there is great news for mortgage professionals who want to obtain a fair share of their local markets.

Professional mortgage marketing gives a local mortgage company a fighting chance against out-of-state firms who are taking a lot of loans and money from the community.

Time is of the essence for mortgage professionals to make a commitment toward success.

Avoiding cheap content providers and hiring the best SEO company for mortgage marketing will help brokers and lenders realize higher sales volumes.

SEO Lead Generation

A shortage of quality mortgage leads can result in low pipeline levels.

When business begins to fade, loan originators will typically pick up the phone to prospect for people who might need a home loan.

With the right SEO lead generation strategies, loan originators can focus on closing deals versus hunting for folks who could use low-rate financing for a home loan.

An SEO copywriter who specializes in lead generation for financial services should be consulted for a local marketing campaign.

Hire SEO Company to Increase Brand Awareness

Branding aims to help consumers instantly recognize a company.

Mortgage brokers and lenders can hire an SEO company to improve search engine rankings, which can increase a website’s visibility and brand awareness.

When prospective borrowers frequently see a local mortgage company appearing in the search engine results, a request for a home loan might be made online.

Get More Business With Local SEO Services

Competition for local mortgage leads is intense in most areas of the United States.

Therefore, smart lending professionals will avoid do-it-yourself promotional projects to acquire local leads.

While the market is hot, now is the time to work with a mortgage marketing professional to get more business.

Ranking at the top of Google for extremely valuable keywords via mortgage SEO can result in more leads, additional closed sales and more money!

As the best SEO company for mortgage marketing, we can help improve your search engine rankings and a variety of on-page SEO metrics.

Contact Mobile Copywriter today for faster mortgage marketing results.

Blog Increases Mortgage Sales Volume

August 14, 2023July 22, 2020 by Ray Cole

Loan originators might be shocked to discover that a well-written blog increases mortgage sales. Lenders and brokers who provide valuable content for prospective borrowers are able to generate free mortgage leads. Mobile Copywriter provides search engine optimized content and marketing services to help financial professionals obtain inbound Internet leads.

Blogging for SEO Mortgage Leads

Annoying online ads occasionally prompt a user to click onto a link for certain details.

Think about your experiences, where pop-up ads or links appear. Some of the ads might be crafted in a manner that piques your curiosity, and results in clicks for more information.

However, when you entered specific words to find information that you were searching for, you might have selected one or more of the results that appeared on page one of the Google SERPs (search engine results page).

Blogging is one of the best ways to get SEO mortgage leads. When a user-initiated search is performed, high-quality content that is carefully marketed can appear at the top of Google’s search engine results.

If a home buyer searches for information about getting pre-qualified to purchase a home, results from your blog that rank well in Google might help you generate a new mortgage lead.

A loan officer with a fairly good closing ratio should be able to convert local leads from a mortgage blog that generates consistent profits.

Although, most blogs will never make it to the first page of Google.

When searching for any phrase that relates to mortgage Internet leads, only a few blogs will appear on page one of Google.

While millions of search results are ranked for competitive keywords, Google will only list its ranking of the 10 most relevant pages for the search query.

An engaging blog increases mortgage sales and opportunities for more referrals.

Online Marketing With a Mortgage Blog

A weekly mortgage blog provides an opportunity for brokers and lenders to share helpful tips with readers.

Also, great for loan originators, a mortgage blog is the perfect digital marketing platform to build credibility, authority and trust with local borrowers.

Blogs that become a valuable resource for prospective home buyers might be shared with other borrowers or bookmarked for future visits.

Ideally, a mortgage blog will include a lead capture form that encourages borrowers to get pre-approved for a home loan or to seek help for specific questions.

Blog Increases Mortgage Sales and Website Traffic

As your blog becomes more visible in the search engines for competitive lending terms, you should receive more website traffic from borrowers who are actively searching for mortgage loans.

The easiest deals to close usually stem from people who need to obtain a mortgage loan to buy a house,

Companies with the top Google search engine results in your area for mortgage loans are likely to get inquiries from local borrowers.

Therefore, correctly using your blog to generate free mortgage leads in your area could enable you to dominate your local market.

As the best mortgage article writing service in the USA, Mobile Copywriter offers SEO services and content marketing support to help local websites get found online.

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Compete to Win in 2021: Marketing for Mortgage Brokers and Real Estate Agents

August 14, 2023January 23, 2020 by Ray Cole

Updated 1/13/2021

Helping consumers with one of their largest purchases is a big deal. Whether your role is to help them find a home or to secure the financing for it, they must be able to remember you when they are serious about buying a home. Mobile Copywriter provides marketing for mortgage brokers and for real estate agents to compete for more business in 2023.

Improve Your Local Visibility

If prospective buyers have to stumble upon your name or website to locate you, 2023 will be a difficult year for your business.

Competing against thousands of remote workers who are also seeking to connect with local customers will increase the marketing challenges for sales professionals.

Unless a referral is provided, a home buyer will contact the most recognized real estate agent or mortgage lender in her community.

Brand awareness builds trust.

Therefore, when a home buyer begins to recognize a loan officer’s presence online or via social media posts, opportunities for engagement increases.

With top Google rankings for high-value keywords, a home buyer could visit a real estate agent’s website or blog to gain more information.

Note: A top Google ranking is needed for increased visibility, as most web-based users will not venture toward the second page search engine results.

According to Hubspot, 75 percent of web-based users never go beyond the first page search engine results.

Borrowers can also review a mortgage broker’s profile on social media, and decide whether to share some of the content or to become a follower.

When done correctly, this is very powerful. Having thousands of local social media followers could lead to an envious amount of closed transactions and more money in your pocket.

Recognize Your Marketing Challenges

Selling more real estate or closing more mortgage loans is easier when you follow a proven routine. Your daily habits will largely determine the level of success that you obtain.

In an industry where it’s so important to keep up with existing clients and to build engagement with new clients, a few extended meetings or phone calls could impact your regular schedule.

Getting the word out about your business is time consuming. However, marketing for mortgage brokers and for real estate agents is required to consistently attract prospective clients.

Shown below are a few things that could derail your scheduled tasks.

Unexpected office visits
Sales meetings
Extended conversations
Multiple house calls
Automobile problems
Family emergencies
Health issues
Depleted marketing reserves

Hire a Copywriter for Marketing Help

Outsourcing important tasks that are necessary to grow your business will give you more time to focus on customer support and selling.

Our affordable copywriting services for real estate agents and for mortgage brokers are designed to generate free leads versus relying upon an expensive pay-per-lead strategy.

Many sales professionals have been advised to perform marketing activities, such as social media, direct mail, blogging, newsletters, web design, mobile, SEO, Google ads and Facebook ads.

We provide marketing help for real estate agents and for mortgage brokers who are too busy to consistently perform the above activities.

When you hire a copywriter for marketing help who provides blogging, social media support, SEO services and press releases at affordable rates, you retain more of your time to devote toward other productive activities.

With more time to close mortgage loans or to sell more homes, you can compete to win in 2023.

Get more details about working with the best content creator for real estate agents and for mortgage loan officers today.

Use the blue button below to tell Mobile Copywriter what you need.

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3 Tips to Rank a Mortgage Website on the First Page of Google

December 11, 2019 by Ray Cole

Mortgage brokers and loan officers can generate more business with a stronger online presence. While attracting more website traffic and home buyer leads is a major goal for most lending professionals, few companies are maximizing the opportunity to generate free inbound traffic. Mobile Copywriter shares some of the best tips to rank a mortgage website on the first page of Google.

Reduce the Clutter on Your Website

A cluttered website often fails to provide a path for visitors to follow.

This generally causes a visitor to bounce around various areas of your website or to perform another search engine query.

Maintaining a clean website that provides concise details for readers can increase the time that a visitor spends on your top web pages.

Removing oversized graphics and images that take too long to load can also improve your website metrics.

Tip: Fast loading websites will typically rank higher than a similar site that loads slowly.

Google will only showcase websites that are properly optimized to provide fast

results for users on its first page search engine results.

Create High-Quality Content for Your Mortgage Blog or Website

Throwing content onto your website to see if your traffic spikes or tanks is a bad idea.

Every piece of content that is created for your blog, website, social media profile or a press release must be outstanding.

Yes, you should aim for perfection.

Why?

Because, you are competing against millions of search engine results from other mortgage companies with similar goals.

Taking additional time to carefully craft anything that you want to publish will generally separate your website from the average mortgage company.

Within your content, you must write and display content that is relevant to the topic that resulted in the visitor’s arrival to your website.

High-quality content will consist of proper grammar and a unique voice.

When a mortgage company website contains information that may be found on any lender’s website, it generally becomes more difficult to rank on the first page of Google.

For instance, the best financial writers and bloggers will struggle to rank above Bankrate’s website for the keyword phrase — mortgage calculators.

Similarly, Bankrate does not compete against our top Google ranking for the keyword phrase — mortgage website content.

Tip: Create phenomenal content for your blog or website to generate more organic traffic, build engagement with readers and to obtain free mortgage leads.

Hire a Mortgage Copywriter for SEO Services

When you are undecided about mortgage marketing ideas or the best ways to grow a mortgage business, an SEO copywriter that specializes in the financial industry will create content that highly resonates with borrowers and meets the highest compliance standards.

The best use of your time will be allocated toward closing loans and growing your mortgage origination volume.

If writer’s block keeps you from consistently fueling your website with high-quality content, your borrowers and prospective clients may be engaged via competitors who are determined to close more mortgage loans in 2020.

Also, you should avoid cheap article writing services and web designers who outsource various content creation tasks to freelancers who lack a significant amount of mortgage industry knowledge and experience.

If ranking on the first page of Google was as easy as many marketers proclaim, everyone would avoid paid advertising and wait for organic traffic to flow toward a marketing funnel or toward a mortgage website.

Hiring an experienced mortgage copywriter to write content for your blog or website will result in increased brand awareness, free inbound leads and more closed transactions for your mortgage business.

Tip: Avoid sales calls from marketing professionals who want to rank your business on the first page of Google. Instead, perform some due diligence of your own. Search for the specific services that you need, such as affordable mortgage copywriters, increase website traffic for a mortgage company, hire a mortgage copywriter or mortgage content writers to find out who has the skills to rank for the services that are being offered.

Want to close 20 additional loans or more in 2020?

As the best content creators for the mortgage industry, Mobile Copywriter will help you exceed your sales goals.

Are you ready?

Bonus Tip: 10 Reasons to Hire a Copywriter

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Rank in the Organic Search Engine Results to Get Mortgage Leads for Free

October 22, 2019 by Ray Cole

Obtaining high-quality mortgage leads for free is possible for local loan originators. Knowing how it is done can enable mortgage professionals to close more loans and to earn more money.

Whether you are a loan originator, a mortgage broker or a local home lender, Mobile Copywriter has the ultimate marketing system for you to generate free mortgage leads on autopilot.

Free Mortgage Leads From Organic Search Engine Results

Let’s face it, many originators want to use social media to obtain mortgage leads for free. However, competing originators who are using similar tactics for lead generation are targeting the same prospects.

Why rank in the organic search engine results?

Organic search engine results provide helpful information for prospects who are “searching” online for a home mortgage loan.

The best mortgage-lead generation strategies involve helping borrowers who are looking for support versus cold-calling a prospect to determine if a home loan is needed.

What’s interesting is that many mortgage professionals think that a prospective borrower will perform a search on Facebook or Twitter for a mortgage loan.

Moreover, when a borrower performs a Google voice-initiated search for mortgage rates or for a local mortgage loan, results will appear from companies nearby that rank at the top of the organic search engine results.

Guess who won’t receive any of those leads?

You!

If your website does not appear at the top of Google’s search engine results pages (SERPs), you will lose thousands of dollars to companies with premier rankings.

Everyday, borrowers in every city are performing a search for the best mortgage rates, for first time home buyer tips and for details about refinancing.

Your website must appear on the first page of Google for mortgage terms in your geographic location.

For instance, if you are the king of VA IRRRL loans in Texas, it won’t matter if your website does not appear on page #1 of Google.

Working with an SEO copywriter is the best way to ensure that authoritative content is keyword optimized to improve your website ranking in Google’s organic search engine results pages.

Evergreen Content Creation Can Generate Free Mortgage Leads for Years

If you consistently place Facebook ads or social media posts, you are aware that folks who stop paying for leads or who stop posting on social media will fade into the wind, whenever their activity declines.

Although, solid content creation can retain a top search engine ranking for many years.

A simple Google search for anything related to “mortgage content writing,” “mortgage blog writer,” “generating free mortgage leads,” “targeted Internet leads” or thousands of other keyword terms that we rank for, on page one of Google, will reflect content that was written between one and five years ago.

Crafting high-quality content that obtains evergreen strength takes more time and it’s generally more expensive, but you pay for it once, and you have an opportunity for the content to drive targeted mortgage leads to your website for several years.

Does Your Current Content Creation Work?

Perhaps, you are not building enough engagement with your website visitors.

Maybe, your website traffic is low.

Your website traffic-to-conversions ratio is bad.

If any of the above are true, your current content strategy is flawed.

Quality content creation must be intentional.

You cannot risk adding subpar content to your blog or your website and expect Google to place it at the top of its search engine results.

If you read a lot of our content, you know that Google is the best reference source in the world for authoritative information online.

While Google also sells advertising space, the advertisers who spend the most money are placed above or below the best organic search engine results that Google shares for free with web-based users.

We have written this article to appear in the top of the SERPs when a user searches for “organic mortgage leads” or for “free mortgage leads.”

Many writers strive to achieve the same, however, it might be attempted without providing enough relevant details and the value that we are aiming for you to receive.

Google recognizes this, too.

Therefore, we routinely create content with the expectation that readers and Google will enjoy our information.

Your content creation team should achieve similar results, or you can outsource the tasks to dedicated article writing professionals.

Hire an SEO Copywriter to Get Mortgage Leads for Free

Whether, you offer very low mortgage rates or terms that are slightly above average, you can compete against the best brokers or lenders in the business with stellar inbound lead generation methods.

As borrowers who need money today are searching for financing to buy a home in your area, there is no reason that you should lose local mortgage leads to firms with a larger advertising budget.

If you are facing a myriad of challenges to retain a pipeline of free mortgage leads, you are urged to make a change.

There is no formidable argument for obtaining a first page ranking, at the top of Google’s organic search engine results.

It’s free!

Check out where you currently stand.

Perform a Google search with your optimal keywords and your city in the search bar to see if your website appears on page one of Google.

For instance, perform a Google search, such as “reverse mortgage loans San Diego,” “low-rate home loans New Jersey,” “mortgage pre-approval Miami FL” or “mortgage loans Kansas City.”

If your website does not appear on page one of Google, you need help!

We are here to help you with mortgage marketing strategies that work.

Think about it….

It’s not the borrower with the best credit score who will know to pick up the phone to call you about refinancing his high-interest rate credit cards.

The prospect who reads your blog or a local renter who wants to buy a home might trust the information that you routinely provide.

The consistent engagement or a top search engine ranking could result in you receiving daily Internet leads.

Hiring an SEO copywriter will not only improve your website rankings in the Google SERPs, but your website visitors will also respond more favorably to call-to-actions that guide them to call you or to fill out your contact form.

Compete to win!

You deserve it.

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Generate Mortgage Leads While Mortgage Rates Are Low

August 14, 2023October 16, 2019 by Ray Cole

Updated 3-5-2020

Mortgage rates are shopped online to find the best deal. Unfortunately, many home buyers are not aware that the lowest displayed rate does not always equal the lowest cost or the best mortgage terms. Mobile Copywriter provides the best mortgage marketing ideas to help brokers and lenders close more loans.

Using Mortgage Rates to Get the Best Mortgage Leads

Mortgage professionals who can sell borrowers via the lowest rates in the marketplace should have an easy path toward lead generation.

However, a broker or a lender with pricing that is a quarter-point above the best mortgage rates available can certainly compete to win.

Here are a few ways to compete against price:

Lower overall costs (rate & price combination)
Excellent customer service
Solid customer reviews
Local office presence
Mortgage marketing strategies

Build Brand Awareness for a Mortgage Company

Local brand awareness is one of the best ways for a mortgage company to generate free mortgage leads. When a borrower is ready to obtain financing to buy a home, she may reach out to a mortgage company that is recognized in her area.

A mortgage business with a strong brand has conveyed reliability, trust and value in the market that it serves.

Some mortgage companies are largely known from promotions that display low mortgage rates in print and online.

Although, mortgage professionals who cannot compete on price alone may use other methods to grow a mortgage business and to reach more prospects.

We provide the best content creation strategies and mortgage marketing ideas to connect with prospective borrowers before the competition does.

Content Writing Services to Generate Mortgage Leads Online

With the right marketing system, it is easy to maintain a pipeline of borrowers who need financing for a home.

Doesn’t everyone use a marketing system?

No!

Every mortgage company has different goals, different leadership and a different path toward success.

Every borrower does not get the same mortgage rates.

Each borrower has a different credit score.

Each borrower has a preferred method of consuming information.

Some borrowers might prefer television, radio, social media or perusing the search engines.

As digital marketing professionals, we help mortgage companies connect with borrowers who use various social media platforms and search engines.

Knowing where borrowers are spending time is an important metric for mortgage marketing professionals.

We created a content marketing system that engages borrowers to connect with a mortgage company more frequently.

Whether using fresh web page content, article writing services, blog posts, press releases or social media posts, our goal is to help mortgage professionals attract a larger supply of local Internet leads.

When borrowers are frequently guided toward a mortgage company’s website, the probability that some of the visitors will inquire about mortgage rates increases.

Borrowers are repeatedly visiting a mortgage company’s website because the content is informative and it answers specific questions about the lending process.

Loan officers who have built a significant amount of trust with local borrowers can sell credibility and reliable services versus a company that only competes on the lowest mortgage rates.

As the best copywriters for mortgage companies, we provide affordable SEO services, web design, hosting, website content, article writing, blog posts, press releases, call-to-action copy and social media marketing support.

Our content marketing services are used among brokers and lenders who offer affordable mortgages rates that lead to affordable homeownership opportunities.

Search engine optimized content helps improve a mortgage broker’s or a lender’s website for keywords that borrowers are using to find financing for a home loan.

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