Local SEO services are not just for the biggest or the best corporations.
When an edge is needed to compete against larger firms,
search engine optimization can level the playing field.
Mobile Copywriter uses the best local SEO services to help
a small
business rank online.
Why Online Ranking Matters?
In most endeavors, the early bird gets the worm. In terms
of online sales opportunities, websites that appear before other sites in the
local search engine results typically receive more visibility and more traffic.
Websites that rank for the top local keywords will attract targeted visitors for popular products and services, which could lead to higher sales conversions.
Therefore, a company that appears on page two of Google or
worse, is largely surrendering business to competitors who rank on the first
page of Google.
Best Local SEO Services for Ranking a Small
Business on Google
Small business owners are typically too busy to maintain a website that is search engine optimized to retain premier Google rankings or to generate free Internet leads.
Working with the best local SEO services can provide a
business owner with some competitive advantages that are shown below.
- Get found online faster
- Above average return on investment
- Inbound lead generation strategies
- Frequent reporting
- Keyword research
- Competitor analysis
- Premium web page content
- Scheduled blog posts
- Favorable linking methods
- Affordable SEO rates
- High-quality citations
- Backlinking strategies
- Google My Business optimization
- Map improvements
- Media attention
- Social media integration
- Technical website enhancements
- Better search engine rankings
Local search engine optimization is ideal for businesses
that aim to attract customers who are within a certain service area.
For instance, a company that offers mortgage loans in
California might work with an SEO service to create a strategy for attracting
home buyers within the state or buyers who reside in certain counties.
While, a dentist in Miami might target prospective patients
within a 30-mile radius of his dental practice, a dentist in Tampa might market
toward pediatric patients in a specific neighborhood.
Either way, working with an experienced SEO company is the best way to maximize funds that are earmarked for online marketing.
Affording the Best Local SEO Services
Entrepreneurs who shop for SEO services will find that many
experienced firms charge between $80 per hour and $200 per hour. Monthly SEO
rates typically range between $500 and $2,000 per month.
As with everything else, a company will charge more money
for the time spent toward delivering high-quality services.
To get a company started with basic SEO services, some SEO
firms charge $300 per month or less.
However, when using the $100 per hour rate that experienced
SEO companies are likely to charge, this would equal about three hours per
month of actual work.
Most entrepreneurs would never ask a staff employee to only
show up for three hours per month, because a limited number of hours would
probably take too long to produce meaningful results.
But, paying $2,000 per month for roughly 15 to 20 hours of
SEO services might be a bit expensive for some small enterprises.
A more affordable price of $1,000 per month for SEO
services could secure about 10 hours of work for a local business.
The best local SEO services will require time and
dedication to obtain solid gains within the search engine rankings.
Anyone who thinks that lasting overnight results are
capable under Google’s watch is mistaken or misinformed.
Using white hat (favorable) search engine optimization
methods are recommended to avoid website ranking penalties that could make it
virtually impossible for consumers to find a company’s site online.
Hiring SEO Copywriters to Rank a Small Business Online
Competitive keywords can present ranking challenges for
small business owners. Entrepreneurs who rely upon free resources, such as
social media, free small business websites and free blogging services to save
money will often lose a lot of time and online sales.
Think about it.
Even an aggressive driver would be overmatched by a Nascar
professional.
Most entrepreneurs would also struggle to achieve top-level
Google rankings for competitive keywords, when competing against the best local
SEO services.
What’s interesting is that many entrepreneurs turn to a web
designer to obtain high-quality website content.
Website content creation and web design are totally
different skill sets.
While content is king, it is not created equally among
digital marketing specialists.
So, who should a small business owner hire for SEO
services?
Many web design firms will hire a content writer to create
website content.
Copywriters are tasked with writing copy that sells.
Sales copy, which is generally used in B2B marketing
campaigns and B2C promotions can increase revenue for local businesses.
When hiring an SEO copywriter to handle local SEO services,
a business can work with a creative specialist who blends copy writing services
with search engine optimization skills.
Blending copywriting and SEO may result in a winning combination for local business owners.
Lead Generation for a Small Business Website
When a small business website is ranked on the first page
of Google, there is a good chance that it will receive visits from users who
are searching for specific products or services.
Visibility is the key to online marketing success.
Without appearing on the first page of Google, a small business website will struggle to get found online.
Reaching the first page of Google is achieved by outbidding
pay-per-click advertisers for various keywords or by ranking in the organic
(free) search engine results for targeted keywords.
Essentially, business owners must pay to play in the PPC
world of Internet lead generation.
However, organic Internet leads may be generated for free when
a website attracts visitors via a first page Google ranking.
Paying for ads that appear at the top of Google’s search
results or creating high-quality content that outranks other competitors for a slot
on Google’s first page are the only ways to appear on page number one for the world’s
best search engine.
So, the process is very easy to understand for business
owners who want to pay for each visitor who clicks onto a website
advertisement.
Although, if a website owner stops pouring money toward
paid ads, the traffic will come to an immediate halt. This result would also cutoff
the company’s lead supply from prospective website visitors.
Working with the best local SEO services to get a small
business website ranked on the first page of Google can provide a better
long-term solution.
Amazing website content will standout above generic articles or blog posts.
The Internet is filled with poorly written content.
An excessive amount of average content appears online, too.
Think about this!
A business owner who want to appear on the first page of
Google to get free Internet leads with low-quality content will be waiting for a
very long time.
As the most trusted search engine for online resources,
Google works extremely hard to place the best results on its first page.
Therefore, putting anything that is less than high-quality
content onto a business website or a blog will likely result in a waste of time
and money.
Small business owners who are focused on lasting results are encouraged to hire the best local SEO services for ranking on Google.
Exceptional content creators obtain premier search engine
rankings, which can provide more opportunities to generate Internet leads for a
small business website.
Best Local SEO Services for B2B Marketing
Campaigns
Business-to-business marketing strategies aim to provide a
solution for a company that needs certain products or services.
Sharing insightful tips to help improve a company’s
efficiency is a great way to connect with decision makers.
For instance, a merchant processing firm that provides additional
security features or offers a lower discount rate then a business current pays
could capture the attention of C-suite executives.
When local SEO services are used to improve a website’s
ranking on Google, there is a better chance that prospective customers will
discover the company online.
Business to Consumer Marketing Campaigns
The competitive nature for most consumer niches is brutal. If
a local business is looking for the best way to connect with consumers, it is
important to remain highly visible.
A small business can use online marketing campaigns to
build brand awareness with consumers.
The best digital marketing strategies will aim to increase
engagement with consumers. This would entail developing ways to keep consumers
informed and entertained.
When a consumer repeatedly notices that a small business
provides value and answers to specific questions, a company may become a
trusted resource that a consumer contacts for more information or to make a
purchase.
Business to consumer marketing campaigns can eliminate the
thought about a company being a fly-by-night outfit.
Since a consumer will not make a purchase until she feels a
certain comfortable level with a business, it is a prudent idea to focus on
brand awareness.
Hiring the Best Local SEO Services for Content
Writing and Copywriting
A business that is competing to win will need more
attention than its competitors.
However, to get found online via the free search engine results of Google’s first page, a small business website will need content and search engine optimization that is superior to other firms.
Many elements, such as web page content, blog posts,
backlinks, citations, researched keywords, competitor research and other
factors are components that frequently result in a company’s online sales success
or failure.
Small business owners are generally too involved in
day-to-day activities to properly manage online marketing tasks.
Some business owners have smartly outsourced part of the workload to a web designer, article writing service, copywriter, freelancer or a social media service.
Typically, a piece of the puzzle is missing when a service
provider offers limited support. A business might end up with an attractive
website that generates very little traffic.
Hiring a full-service content creation and SEO company can level
the playing field for a small business.
Mobile Copywriter is the best local SEO service for
financial firms and for small business owners who need article writing
services, blog posts, press releases, content creation and search engine
optimization to get found online.
Reach out to us to inquire about the best methods to gain
online authority for a mortgage business, loan officer branding, insurance
company leads, copywriting for real estate agents and to reach more customers
via the first page of Google.
Now is the time!
Get a larger share of the local market and generate inbound Internet leads.
Contact us about affordable ways to dominate the competition.
Get Info
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