Small Business Owners

10 Reasons to Hire a Copywriter for Web Content Marketing

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Hire A Copywriter

Updated 6/11/2024

Why hire a copywriter?

What do copywriters do?

Should I hire a copywriter online?

We will cover the benefits of hiring a copywriter to help you reach your business marketing goals.

Professional copywriters are hired to produce creative materials for business marketing purposes.

While the goals are different from copywriters, knowledgeable web content writers are able to keep readers interested in a topic for more than 20 seconds.

Failing to quickly capture a reader’s attention may result in diminishing returns.

The following 10 reasons to hire a copywriter for web content marketing will emphasis why it is important for business owners to work with an expert.

Marketing Executives Are Racing to Hire Copywriters for Faster Website Results   

Success online is measured against a variety of goals. For most companies, it’s important to build engagement with web-based users.

So, what do copywriters do to help?

Copywriters use words in a crafty manner to increase a company’s brand awareness, marketing messages, lead generation and sales revenue.

While some companies try do-it-yourself methods to save money on copywriting costs, clever marketing executives know that consistent sales growth is essential for survival.

And, with an understanding of what copywriters do, it makes sense to work with a sales expert versus attempting to build successful marketing campaigns with user-generated content (UGC).

Hire a Copywriter to Get More Customers and Sales Online

More than five years ago, you could spend a ton of money on flyers, postcards, postage, billboard ads, television ads and radio ads without obtaining the engagement that is possible with a search engine optimized website.

Today, the Internet enable business owners to connect with millions of people who are searching for products and services online.

Benefits of Hiring a Copywriter 

Copywriters create fresh content that helps increase a company’s branding and sales revenue.

Business owners who need copywriting services can hire an experienced copy writer to craft engaging content.

Professional copywriters are hired to increase the conversion ratios for specific assignments.

So, for a marketing manager who wants to hire a copywriter, there are many benefits to working with a sales writing expert. 

Copywriters are often involved in highly successful web content marketing projects.

Shown below are reasons why you can hire a copywriter to grow your business. 

# 10. Hire a Copywriter for Increased Web Presence

An experienced copywriter knows why it is important for a business to maximize its visibility online. 

Unless your material is intended for a personal diary, you should hire a copywriter to professionally promote your products, services, special offers or initiatives. Digital content that consistently captivates a reader’s attention will lead to an increased web presence for your blog or website.

Without a strong web presence, it will be more difficult for consumers to find your business online, which reduces your chances to generate targeted website traffic or sales leads.

# 9. Order Copywriting for Inbound Marketing Success

Traditional promotional methods such as print advertisements, billboards and costly mailing campaigns are losing ground to inbound marketing strategies.

Small and large businesses are able to utilize content that drives customers toward a website or brand. A copywriter can produce various types of marketing collateral for inbound marketing success.

Many inbound marketing methods are less expensive than outbound marketing tactics.

# 8. Hire a Copywriter for Compelling Messages

Unique information is needed to engage visitors who view content within your blog or website. A copywriter is skilled at the creation of compelling messages that smartly invites readers to continue viewing specific items online.

For instance, we can easily guide you toward the specific steps to order content services for your blog or for your website.

# 7. Why Hire a Copywriter to Build Page Engagement

Frequent web content marketing is useless, if viewers barely read the information that’s contained within a blog or a website.

Professional copywriting aims to keep readers on a website or a blog for longer than average time frames. Visitors who spend a fair amount of time on your website may be more prone to opt-in for your newsletter, emails, eBook or other special offers.

Page engagement adds value for your website visitors, which might also result in more online traffic from Google. 

The amount of time that the average user spends on your web pages is a positive search engine ranking factor.

Additionally, readers who find helpful content on your website might share it with other folks or return at a later date to get more information. 

# 6. Copywriters Excel at Branding 

Fortune 500 companies have used professional copywriters and marketing agencies for decades. The creation of a brand, such as Apple, Coca-Cola and General Electric helps consumers identify with products that they trust.

Small businesses and mid-sized firms can also hire a copywriter for web content marketing support that strengthens their brands, too.

With a focus toward increasing brand awareness, shoppers who are searching for specific items online might recognize your business a lot faster. This is why hiring a copywriter is essential to getting found online.

Reasons To Hire A Copywriter

# 5. Professional Copywriters Focus on Maintaining a Voice

Many website owners reach a point where they’re lost for words. The attempt to hire a freelance writer who has the skills to maintain a voice that’s similar to other posts within a blog may become an exercise in futility.

However, a professional copywriter has the web content marketing experience to seamlessly integrate additional information within a blog or website.

To save money, some companies will seek freelance copywriters for hire.

The specific reason for why you should hire a copywriter will depend on your marketing goals.

Although, most companies will hire copywriters to generate Internet leads, to increase brand awareness and to increase online sales.

Therefore, it is essential for forward-thinking entrepreneurs to hire a copywriter with a sufficient amount of experience. 

# 4. Amazing Copy Generates a Better Return on Investment

While the costs for professional web content will vary, small business owners usually get results that are commensurate with their investment. A competent copywriter is worth every dollar.

It’s counterintuitive to expect that large revenue goals will be reached with a frugal budget.

A well-compensated copywriter generally pours extra energy into rewarding projects. Paying a generous amount for a copywriter to produce web content materials may result in a greater return on your investment.

Related: When to Hire a Copywriter and How to Work With One

# 3. Hire Copywriters to Prepare Major Announcements

An occasional push for last-minute promotions or a new product launch could generate responses from new or existing customers. Copywriters will use web content marketing strategies to create a buzz about major announcements or promotional events.

For ultimate exposure, you can hire a copywriter for press release articles or to write pay-per-click advertisements.

# 2. Fresh Web Content is Needed to Keep Readers Engaged

Stale content is one of the fastest ways to lose website viewers and search engine rankings. Hiring a copywriter for fresh web content could encourage readers to regularly visit your blog or website. Fresh web content is needed to attract new customers and blog readers, too.

Google, Yahoo, Bing and other search engines continuously crawl the Internet for fresh web content. Hire a copywriter to create professional content that your readers and search engines are looking to discover.

# 1. Hire Experienced Copywriters for Call to Action Content

Internet marketing is performed to generate web-based traffic that results in leads or sales. A professional web content writer or a copywriting expert has the skills to create a call to action.

As website visitors and blog readers review your content, copywriter-produced materials can subtly guide your audience to learn more or to make a buying decision.

Hire a copywriter today for web content marketing materials that excite your prospective customers to take immediate actions.

Contact Mobile Copywriter for blog content, professional article writing services and for web content marketing strategies that increase website traffic for small business owners.

Read our article about marketing a home-based business online.

Why Hire a Copywriter Online?

Experienced freelance copywriters and copywriting agencies can quickly create professional sales materials, such as landing pages, brochures and web pages for less money than it takes to hire an in-house content marketing team.

Copywriters for hire online can produce custom content that small business owners can afford.

Do Businesses Hire Copywriters for Product Descriptions?

Many entrepreneurs with e-commerce websites hire copywriters to create concise product descriptions and call-to-action content. 

As the saying goes, “a picture is worth a thousand words.”

However, a professional copywriter will add informative content that compels the reader to take action.

Greater conversion ratios are among the top reasons for hiring a copywriter.

How Long Will it Take to See Results From Content Writing or Copywriting?  

Search engine optimized copywriting can obtain fairly quick results. However, a realistic time frame may be around six months to a year. 

While some results from SEO copywriting might be realized sooner, business owners should understand that organic forms of marketing are oriented for long-term results.

With evergreen content that ranks on the first page of google, a website can receive free traffic for several years.

Our process includes a content marketing strategy that increases website traffic and leads for mortgage companies, financial firms, real estate professionals and for small business owners.

Working with a call to action copywriter will save you time and money.

Improve Your Time Management

Regaining your time is among the best reasons to hire a copywriter.

If writing is not your greatest strength, outsourcing your content creation needs to a true sales wordsmith will enable you to operate your business more efficiently.

Interestingly, some small business owners will write their own blogs, sales pages and website content or hire cheap freelancers to help market a company’s signature products.

The time-saving benefits are valuable reasons for why you should hire a copywriter.

Although, saving money on Facebook advertising and using call to action content that ushers prospects toward your marketing funnel are great reasons to hire a copywriter.

Local Branding
Why Hire a Copywriter?

 

Hire a Copywriter to Stand Out From the Crowd

When hiring a professional copywriter, you will gain an opportunity to develop a marketing campaign that is unique from the competition.

Customers who begin to understand your values and your influence within your community may gain more trust for your brand.

It’s the power of credibility that your company can build with experienced copywriting services in the USA that will elevate your brand and online sales.

So, while copywriters drive traffic toward your website, you can focus on closing more sales.  

Should I Hire a Copywriter? 

Businesses need writers for content creation services that inform or entertain website visitors.

However, freelance copywriters and copywriting services in the USA are hired to write sales materials for small and large firms.

Mobile Copywriter writes timely marketing content that compels readers to take decisive actions.

Use the blue button below to request more information or to hire a copywriter.

Connect with us today!

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Blogging for Success in a Service Business

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Blogging For Success

Updated 07/22/2023

Service businesses frequently require a variety of content marketing strategies to inform prospective clients and existing clients about new developments, informative updates and promotional deals.

Rather than being viewed as an annoyance factor, many customers appreciate regular updates from businesses that keep them informed.

Blogging is an economical way for business owners to maintain a connection with their customers.

As the founder of Mobile Copywriter, I have observed many service businesses with outdated blogs.

In this blog post, I share some of the challenges that service business owners experience and several ways to make blogging for success a reality. 

Lack of Time to Allocate Toward Blogging for Success

A busy entrepreneur might focus most of his energy on sales and operations.

The time that’s needed to craft a blog gets brushed aside week-after-week and month-after-month.

Before long, the initial goals for a blog could begin to fizzle. Service business owners must allocate time for blogging or hire a writing specialist for the task.

Ideally, a professional SEO article writer should be hired to maintain weekly or monthly blog posts.

Blogging for success in a service business may even require several daily blog posts to outshine nearby competitors.

Limited Blog Updates Due to Writer’s Block

Writer’s block occasionally baffles some of the best wordsmiths.

On a typical day, service business owners may have many things to juggle that are more important than gazing into a word document for possible writing ideas.

Let’s face it, everyone would create multiple blog posts each day, if the right thoughts and words magically appeared on the computer screen.

The more frequently that a person writes, the easier it becomes to hurdle writer’s block in a smooth stride to the finish line.

Professional writers generally spend an enormous amount of time conducting research and developing content for a variety of subjects.

Hiring a professional SEO article writer instead of dealing with writer’s block could enable a service business owner to concentrate on other tasks.

Blogging Costs are Too Expensive

In many businesses, you pay for what you get.

For instance, a power washing company might charge $150 to clean the entire exterior structure of a home.

A company that charges $350 might provide a better value or service guarantee than the firm with a super low price point.

Blogging, professional SEO article writing and web content marketing costs may range from $1 to over $300 for a 300-word document.

Writers are independent business owners who provide a valuable service, too.

Would you trust a service business that provided professional auto painting for only $25?

Most professional bloggers usually charge more than 10 cents per word.

So, a business owner might get marginal quality for a 300-word blog post that’s priced for less than $30.

However, a blogger who charges 20 cents per word would require $60 per 300-word blog post.

At a minimum of one blog post per month, a business owner might be able to secure a rate of $60.

Blog posts that occur twice per month would cost $120.

As the number of blog posts increase, a business owner’s costs would multiply.

For less than the daily costs of a flavored latte, a service business owner could have a blog that’s published on a bi-weekly basis.

Avoiding the myths that echo blogging costs are too expensive could enable a business owner to deliver regular content to its customers.

Why is Blogging Such a Big Deal for a Business?

Many entrepreneurs are realizing that blogging for success in a service business is extremely necessary.

Prior to making a purchase many consumers will perform a search query using Google, Yahoo, Bing or other search engines.

Quality content is needed for a business to appear within the search engine results page (SERPs).

Blogging on a consistent basis provides fresh content for SERPs to locate.

Consumers often select the search results that are delivered on the first few pages for a specific query.

If the website for a service business does not rank within the first few pages of a search engine, consumers are unlikely to find information about that particular company.

Blogging is a big deal for service businesses, as it increases the opportunity for consumers and for search engines to locate a website.

Blogging is also a great way to increase website traffic for service businesses.

Readers might decide to share an informative blog post on a popular social media network, such as Facebook, Twitter, LinkedIn, Pinterest or YouTube.

Will a Blog or Website That Looks Great Attract a Lot of Visitors?

Not necessarily!

While an aesthetically appealing blog or website is a plus, search engines will not find a website without content.

A prudent business owner should seek to obtain a blog or a website that looks great and includes a robust amount of content.

Many service business owners spend a disproportionate amount of their budget toward the design elements of a website.

Blogging for success in a service business will require the frequent creation of new materials.

A knowledgeable SEO writer can craft engaging content for a blog or a website.

Social Media Marketing Versus Blogging

Blogging and social media marketing utilize different strategies.

However, with a blended effort, a service business owner could generate more website traffic.

A blog post that resonates with social media followers might be shared among thousands of viewers.

If the post goes viral, a service business could generate increased website traffic, additional leads or higher sales revenues.

A web content marketing professional or an SEO copywriter who understands article writing for the web could integrate a successful blogging and social media marketing campaign for a service business.

Benefits of Regular Blog Posts

Blogging provides a low-cost method for business owners to keep consumers up-to-date on certain industry developments or promotional incentives.

A blog also provides a voice that invites comments, objections and useful feedback.

A service business can discover some of the things that are important to consumers via certain blog posts. Additional blogging benefits include:

  • Quick content delivery

  • Shareable information

  • Improved search engine recognition

  • Ability to gain followers

  • Increased industry authority

Summary

A digital connection with consumers is important for small, medium and large businesses.

With the help of a copywriting professional, a service business owner could expand the popularity of their website.

As consumers rely on mobile devices more frequently, service business owners may need to hire a copywriter who can explain difficult concepts that website visitors and social media followers can easily understand.

Mobile Copywriter provides outstanding support for customers who want to obtain blogging for success in a service business.

DESIGNRUSH has ranked Mobile Copywriter among the Top Pennsylvania SEO Companies.

Tell us about the type of content that you need to drive more traffic and leads toward your business.

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Web Page Writer-Affordable SEO Copywriting Services in PA, MD and FL

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Web Page Writer

Updated 09/29/2023

Web page writer expands SEO copywriting services in MD and FL.

To meet the demand for quality website content, we’re offering low-cost article writing services for small business owners.

If your website is not on the first page of Google, you can hire a web page writer who gets fast results.

Thin Content will not Rank Well Online

The Internet is full of information from business owners who want increased website traffic.

Far too often, an entrepreneur will blast their promotions via blogs, web pages and social media.

In recent years, anyone could post a large volume of content that was stuffed with keywords to obtain a fairly decent website ranking.

However, with continuous updates to its algorithm, Google wants to find quality over quantity.

Your website will need outstanding content to rank online.

How will Google Find My Website?

Google will have no trouble finding a website that’s published on the Internet.

Whether or not your website is featured in the most prominent search results is another story.

Websites with high-quality content are more likely to appear on the first page of Google’s search results.

Therefore, these reasons to hire a copywriter for web content marketing make a lot of sense.

How will Customers Find My Website?

Here is the bad news.

In most cases customers will not find your website.

If you operate in a similar fashion to your competitors, 99 percent of your customers will never make it to your website.

More than a million businesses throughout the world are competing to appear on the first page of Google.

In every business category, competitors are anxious to improve search engine rankings.

There are only ten spots that Google displays on its first page of search results.

There is a demand for new business owners to get found online.

Existing businesses want to do whatever it takes to appear on the first page of Google, before their competition is too far ahead.

Truthfully, most business owners never experience the full potential of their website.

Millions of new blogs and websites are created each day.

The competition for local customers is rapidly growing.

To win the game of online marketing, business owners should hire an SEO copywriter.

An experienced web page writer could enable a small business owner to relax and to cherry pick from an assortment of targeted website leads.

For most businesses, customers will only find a company’s website when their domain name is entered into the search engines.

This is a huge mistake that prevents small businesses from growing.

If a customer knows your name, they are not getting random search results.

The customer is asking Google to specifically locate “your” business.

In most cases, that’s very easy for Google to perform, as Google maintains the largest search engine in the world.

True results are revealed when searches are conducted for terms, such as SEO copywriter in York, PA or real estate copywriting York, PA.

You will notice an increase in website traffic and leads when Google results show your website for products and services that your company provides versus searching for the name of your business.

Increase Website Traffic With Affordable SEO Copywriting Services

Your website should generate leads like a well-oiled machine.

More website traffic will enable you to generate more leads and more sales.

Start growing your business online today.

Hire Web Page Writer Online

To eliminate mediocre results, you can hire a web page writer who commands first page Google rankings with SEO copywriting.

For less than the cost of lunch and a daily latte, your business can get affordable SEO copywriting services in PA, MD, FL, CA, WI and throughout the United States.

Based in York, PA, Mobile Copywriter is a rapidly growing web page writer for small businesses in the US.

Contact us today to get more website traffic with a higher page rank on Google. Make the decision to grow your business now!

Get Information About Affordable Writing Services via the “I Need Content” Button Below:

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Targeted Website Traffic and Marketing Ideas for a Home Online Business

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Targeted Website Traffic

 

Updated 7/27/2023

 

Starting a home business online requires a strategy for success.

While the overhead costs are usually lower for home-based businesses, an entrepreneur must have desirable products, services and prices to compete against other entities.

Targeted website traffic may be generated via unique marketing ideas for a home-based business in 2023.

Generating Internet Leads for an Online Business

Unlike a retail operation that depends on foot traffic for in-store sales, an online business needs consistent Internet traffic to maintain its sales.

With a generous amount of targeted website traffic, an online business can focus on conversion strategies.

To make money in a home-based business, an insurance agent needs to target Internet leads for insurance.

While insurance Internet leads would seam like an obvious choice for an insurance agent, an SEO copywriter can use specific keywords to generate targeted website traffic for insurance leads.

For instance, an SEO copywriter or a web content writer could develop blogs, articles and press releases that incorporate terms such as, auto insurance leads, homeowner insurance leads, health insurance leads or life insurance leads.

Generating Internet leads for an insurance agent who focuses on a specific niche could save a business owner time and money.

Mobile Copywriter uses creative marketing ideas to get Internet leads for insurance agents.

We can generate web content to obtain mortgage Internet leads, too.

Whether a loan professional needs to find home buyer leads or mortgage leads for refinancing, we can help.

Our marketing strategies may be used to cultivate targeted website traffic for any type of Internet leads.

Online business owners may use a variety of Internet marketing ideas to increase website traffic in 2023.

Internet leads are less expensive to obtain than direct mail and most forms of print advertisements.

Website Marketing Plans to Make Money Online in 2023

While making money online seams like a novel concept, a home-based business owner should create a website marketing plan for success.

Web-based businesses are essentially electronic storefronts.

Without the traditional signage or visibility that a brick-and-mortar business features, a website owner needs several creative marketing ideas to get the word out about various products and services.

A website marketing plan could incorporate the use of blogs, web pages, press releases, social media, forums, contests and newsletters.

Competition will be fierce for business owners who want to make money online in 2023.

Mobile Copywriter offers support for entrepreneurs, small business owners and for professional service providers who desire increased website traffic.

Creative Marketing Ideas for a Home Business to Get Found on Google

A small online business needs massive publicity to obtain consistent website traffic.

Creative marketing ideas could get a home business to rank on the first page of Google.

Mobile Copywriter provides professional web content writing and affordable SEO copywriting services for home online businesses and for small business owners.

Unique promotional methods can give a local business a variety of opportunities for branding and for lead generation.

Working with an experience copywriter is a great way to get found on Google.

Targeted Website Traffic for Small Businesses

Making money from a home-based business is easier with a website marketing plan, targeted website traffic and Internet leads.

A professional SEO copywriting company uses creative promotional methods to help small businesses with original content marketing strategies.

Contact Mobile Copywriter to get a business ranked online, to get more Internet leads and to get increased website traffic in 2023.

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5 Real Estate Copywriting Tips for Lead Generation and Local Branding

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Real Estate Copywriting.

Updated 8/12/2023

Lead generation for real estate agents is an ongoing task.

Real estate professionals who focus on time management will often seek Internet marketing support.

The best real estate copywriters for increasing brand awareness and website traffic are skilled at lead generation, too.

Which web design firm, advertising agency or copywriting company should a real estate agent hire to get found online faster?

If you think that Mobile Copywriter should be at the top of the list, you are right!

But, here is why the obvious choice is a great one.

Web design firms and advertising agencies frequently outsource the content portion for many projects to article writing services and SEO copywriters.

Going directly to the source will save you a boatload of money.

Additionally, you are likely to notice a faster turnaround for your articles, blogs and marketing collateral.

Using our 5 real estate copywriting tips for lead generation and local branding could have an immediate impact on your small business sales.

1) Use Content Marketing Services for Increased Engagement and Brand Awareness

As a licensed real estate agent, your services may be requested to list a luxury home or to assist a first-time home buyer.

Whether you have promotional methods that are currently producing a few prospects each week or you are tired of bogus inquiries, you’ll get more leads with a vibrant content marketing strategy.

Hiring an SEO copywriter to implement a content marketing strategy will help you concentrate on relationship-building activities with targeted prospects who may need your services right away or sometime in the near future.

As you reduce your current time commitment for marketing activities, you’ll gain more occasions to engage and interact with local buyers and sellers.

That’s precisely how many top producers work smarter versus harder to obtain consistent awards year-after-year.

You can sell more homes, too with professional real estate copywriting services.

2) Post New Blog Content Each Week

Readers who visit your blog or website may frown upon your latest blog posts that shows a submission date from two months ago.

As a real estate professional and an independent business owner, it’s your duty to supply consistent information to viewers who are coming to your website for guidance.

Many real estate agents say that a lack of time is the primary reason for failing to update their blog each week or at least twice a month.

Fresh information that’s posted to your blog on a regular basis could lead to buyer-initiated phone calls about one of your weekly home-selling success tips.

Rather than disappointing your readers, you can get scheduled blog posts completed by a real estate copywriter who highlights your services as the best in the local market area.

3) Consult With a Search Engine Optimization Expert

What is search engine optimization?

Search engine optimization is the application of friendly techniques that are most likely to improve the overall ranking for a website.

Why is there such a buzz about SEO?

Everyone uses the Internet these days to locate information on a variety of products or services.

An SEO expert uses specific strategies to tweak certain on-page and off-page metrics for a website.

Real estate agents may consult with an SEO expert about enhancing the performance of a real estate website.

Instead of staying up-to-date with ongoing technical changes, you can hire an SEO expert to implement, measure and to test a variety of components that impact your website’s ability to achieve a favorable search engine ranking.

4) Submit Newsworthy Info to Media Outlets

Sharing your plans or success with local media outlets could lead to a few more sales each year.

A well-crafted press release might be seen by thousands of readers.

Many real estate agents underestimate the value of submitting newsworthy information to media outlets.

An SEO copywriter with press release writing experience has the expertise to convey your story in an industry-recognized format that commands attention.

Therefore, it’s wise to hire the best real estate copywriting professional.

5) Begin a Targeted Marketing Campaign With Real Estate Copywriting Online

Casting a wide net for lead generation may yield a supply of low-quality leads.

However, a targeted marketing campaign could produce leads for specific services that you offer.

A variety of digital marketing strategies may be used to obtain targeted leads online.

Real estate copywriters who understand SEO and digital marketing strategies can help you start a targeted marketing campaign via the Internet.

Real estate agents can depend on Mobile Copywriter for high-quality Internet leads.

Offering affordable SEO services, Mobile Copywriter creates engaging materials for real estate agents who need lead generation support and help with local brand recognition.

If you’re ready to build your real estate business via the Internet, contact us today for more information!