Small Business Archives - Page 2 of 37 - Small Business Copywriter

Best Local SEO Services to Rank a Small Business Online

October 1, 2019 by Ray Cole

Local SEO services are not just for the biggest or the best corporations.

When an edge is needed to compete against larger firms,

search engine optimization can level the playing field.

Mobile Copywriter uses the best local SEO services to help a small

business rank online.

Why Online Ranking Matters?

In most endeavors, the early bird gets the worm. In terms of online sales opportunities, websites that appear before other sites in the local search engine results typically receive more visibility and more traffic.

Websites that rank for the top local keywords will attract targeted visitors for popular products and services, which could lead to higher sales conversions.

Therefore, a company that appears on page two of Google or worse, is largely surrendering business to competitors who rank on the first page of Google.

Best Local SEO Services for Ranking a Small Business on Google

Small business owners are typically too busy to maintain a website that is search engine optimized to retain premier Google rankings or to generate free Internet leads.

Working with the best local SEO services can provide a business owner with some competitive advantages that are shown below.

Get found online faster
Above average return on investment
Inbound lead generation strategies
Frequent reporting
Keyword research
Competitor analysis
Premium web page content
Scheduled blog posts
Favorable linking methods
Affordable SEO rates
High-quality citations
Backlinking strategies
Google My Business optimization
Map improvements
Media attention
Social media integration
Technical website enhancements
Better search engine rankings

Local search engine optimization is ideal for businesses that aim to attract customers who are within a certain service area.

For instance, a company that offers mortgage loans in California might work with an SEO service to create a strategy for attracting home buyers within the state or buyers who reside in certain counties.

While, a dentist in Miami might target prospective patients within a 30-mile radius of his dental practice, a dentist in Tampa might market toward pediatric patients in a specific neighborhood.

Either way, working with an experienced SEO company is the best way to maximize funds that are earmarked for online marketing.

Affording the Best Local SEO Services

Entrepreneurs who shop for SEO services will find that many experienced firms charge between $80 per hour and $200 per hour. Monthly SEO rates typically range between $500 and $2,000 per month.

As with everything else, a company will charge more money for the time spent toward delivering high-quality services.

To get a company started with basic SEO services, some SEO firms charge $300 per month or less.

However, when using the $100 per hour rate that experienced SEO companies are likely to charge, this would equal about three hours per month of actual work.

Most entrepreneurs would never ask a staff employee to only show up for three hours per month, because a limited number of hours would probably take too long to produce meaningful results.

But, paying $2,000 per month for roughly 15 to 20 hours of SEO services might be a bit expensive for some small enterprises.

A more affordable price of $1,000 per month for SEO services could secure about 10 hours of work for a local business.

The best local SEO services will require time and dedication to obtain solid gains within the search engine rankings.

Anyone who thinks that lasting overnight results are capable under Google’s watch is mistaken or misinformed.

Using white hat (favorable) search engine optimization methods are recommended to avoid website ranking penalties that could make it virtually impossible for consumers to find a company’s site online.

Hiring SEO Copywriters to Rank a Small Business Online

Competitive keywords can present ranking challenges for small business owners. Entrepreneurs who rely upon free resources, such as social media, free small business websites and free blogging services to save money will often lose a lot of time and online sales.

Think about it.

Even an aggressive driver would be overmatched by a Nascar professional.

Most entrepreneurs would also struggle to achieve top-level Google rankings for competitive keywords, when competing against the best local SEO services.

What’s interesting is that many entrepreneurs turn to a web designer to obtain high-quality website content.

Website content creation and web design are totally different skill sets.

While content is king, it is not created equally among digital marketing specialists.

So, who should a small business owner hire for SEO services?

Many web design firms will hire a content writer to create website content.

Copywriters are tasked with writing copy that sells.

Sales copy, which is generally used in B2B marketing campaigns and B2C promotions can increase revenue for local businesses.

When hiring an SEO copywriter to handle local SEO services, a business can work with a creative specialist who blends copy writing services with search engine optimization skills.

Blending copywriting and SEO may result in a winning combination for local business owners.

Lead Generation for a Small Business Website

When a small business website is ranked on the first page of Google, there is a good chance that it will receive visits from users who are searching for specific products or services.

Visibility is the key to online marketing success.

Without appearing on the first page of Google, a small business website will struggle to get found online.

Reaching the first page of Google is achieved by outbidding pay-per-click advertisers for various keywords or by ranking in the organic (free) search engine results for targeted keywords.

Essentially, business owners must pay to play in the PPC world of Internet lead generation.

However, organic Internet leads may be generated for free when a website attracts visitors via a first page Google ranking.

Paying for ads that appear at the top of Google’s search results or creating high-quality content that outranks other competitors for a slot on Google’s first page are the only ways to appear on page number one for the world’s best search engine.

So, the process is very easy to understand for business owners who want to pay for each visitor who clicks onto a website advertisement.

Although, if a website owner stops pouring money toward paid ads, the traffic will come to an immediate halt. This result would also cutoff the company’s lead supply from prospective website visitors.

Working with the best local SEO services to get a small business website ranked on the first page of Google can provide a better long-term solution.

Amazing website content will standout above generic articles or blog posts.

The Internet is filled with poorly written content.

An excessive amount of average content appears online, too.

Think about this!

A business owner who want to appear on the first page of Google to get free Internet leads with low-quality content will be waiting for a very long time.

As the most trusted search engine for online resources, Google works extremely hard to place the best results on its first page.

Therefore, putting anything that is less than high-quality content onto a business website or a blog will likely result in a waste of time and money.

Small business owners who are focused on lasting results are encouraged to hire the best local SEO services for ranking on Google.

Exceptional content creators obtain premier search engine rankings, which can provide more opportunities to generate Internet leads for a small business website.

Best Local SEO Services for B2B Marketing Campaigns

Business-to-business marketing strategies aim to provide a solution for a company that needs certain products or services.

Sharing insightful tips to help improve a company’s efficiency is a great way to connect with decision makers.

For instance, a merchant processing firm that provides additional security features or offers a lower discount rate then a business current pays could capture the attention of C-suite executives.

When local SEO services are used to improve a website’s ranking on Google, there is a better chance that prospective customers will discover the company online.

Business to Consumer Marketing Campaigns

The competitive nature for most consumer niches is brutal. If a local business is looking for the best way to connect with consumers, it is important to remain highly visible.

A small business can use online marketing campaigns to build brand awareness with consumers.

The best digital marketing strategies will aim to increase engagement with consumers. This would entail developing ways to keep consumers informed and entertained.

When a consumer repeatedly notices that a small business provides value and answers to specific questions, a company may become a trusted resource that a consumer contacts for more information or to make a purchase.

Business to consumer marketing campaigns can eliminate the thought about a company being a fly-by-night outfit.

Since a consumer will not make a purchase until she feels a certain comfortable level with a business, it is a prudent idea to focus on brand awareness.

Hiring the Best Local SEO Services for Content Writing and Copywriting

A business that is competing to win will need more attention than its competitors.

However, to get found online via the free search engine results of Google’s first page, a small business website will need content and search engine optimization that is superior to other firms.

Many elements, such as web page content, blog posts, backlinks, citations, researched keywords, competitor research and other factors are components that frequently result in a company’s online sales success or failure.

Small business owners are generally too involved in day-to-day activities to properly manage online marketing tasks.

Some business owners have smartly outsourced part of the workload to a web designer, article writing service, copywriter, freelancer or a social media service.

Typically, a piece of the puzzle is missing when a service provider offers limited support. A business might end up with an attractive website that generates very little traffic.

Hiring a full-service content creation and SEO company can level the playing field for a small business.

Mobile Copywriter is the best local SEO service for financial firms and for small business owners who need article writing services, blog posts, press releases, content creation and search engine optimization to get found online.

Reach out to us to inquire about the best methods to gain online authority for a mortgage business, loan officer branding, insurance company leads, copywriting for real estate agents and to reach more customers via the first page of Google.

Now is the time!

Get a larger share of the local market and generate inbound Internet leads.

Get Info

Content Creation That Generates Free Mortgage Leads Post #465

October 12, 2023July 11, 2019 by Ray Cole

Mortgage Leads Can Generate More Business With High-Quality Content Creation.

Updated 10/12/2023

Exclusive mortgage leads provide an opportunity for loan originators to make more money.

However, free mortgage leads enable brokers and lenders to earn a higher return on each closed home loan.

Mobile Copywriter explores the best content creation methods that generate free mortgage leads for loan originators.

Are Mortgage Leads Really Free?

Yes! It’s possible to generate free mortgage leads.

Although, some initial efforts are needed upfront to avoid an ongoing outlay of cash.

Free mortgage leads can stem from relationships that a loan officer builds with referral partners, such as real estate agents, home builders, accountants, financial planners, credit improvement services and home improvement companies.

High-quality article writing services can create mortgage content that drives organic traffic or free Internet leads to a search engine optimized website.

Building Trust to Generate Free Mortgage Leads

Mortgage professionals rarely receive multiple leads during an initial encounter with a new referral source, as the prospect may already have outlets for placing easy loan files and outlets for submitting challenging mortgage applications.

To attract business from referral sources, a loan officer has to determine what type of financing is routinely needed for a potential client.

Additionally, the referral source would need to feel confident that a mortgage loan officer can provide adequate funding, attractive rates and the ability to close on time.

Unfortunately, brokers and lenders will rarely attract mortgage leads with just a shiny website.

A lot of high-quality content will be needed to cover information that borrowers are seeking to discover.

When a website has a limited amount of search engine optimized content, paid advertising, retargeting and pay-per click ads are often used to generate leads.

However, the ROI for paid ads will generally be much lower than the earnings from free mortgage leads.

Prospective borrowers are frequently using Google to locate information about buying a home or refinancing.

As the world’s most authoritative search engine, consumers are aware that Google provides high-quality results for topics, such as real estate, insurance, title information and for mortgage lending.

Obtaining Mortgage Leads Online

While every website will have some content for visitors to read, most mortgage businesses will not be viewable to prospective borrowers.

Sure, most mortgage websites are indexed to appear within Google’s free search engine results.

But, it’s where the website appears that matters most.

Here is the logic!

There are plenty of places that a borrower could search for a mortgage loan online.

However, Google is the most trusted resource for obtaining general or important information online.

Therefore, users are fairly confident in the results that Google has selected to appear on the first page of its search engine.

So confident, that it’s easy to believe that the first five out of ten results that are shown on the first page of Google will typically receive the most website traffic.

Appearing on the bottom half of Google’s first page search results is still fairly respectable, as a user might see something that is worth clicking onto.

Having a meta description that partially addresses a user’s search engine query could result in a visit to the website.

When a website appears beyond the first page of Google for top-level mortgage keywords, many opportunities are lost.

Essentially, users trust that Google has placed the best results near the top its first page.

Again, Google’s organic search engine results are free.

So, appearing within Google’s top results for valuable mortgage keywords and for long-tail keyword phrases is among the best ways to get found online.

Why Create Content for a Mortgage Website?

Imagine visiting a website that displayed limited or outdated content.

It would create a rather poor user experience.

Almost as bad, is when a visitor lands on a web page to see the same information month-after-month.

Eventually, the user will search online for fresh website content that provides helpful information.

Creating content that users enjoy reading could lead to frequent website visits.

Also, readers might follow a mortgage blog or a newsletter via real simple syndication updates.

An RSS feed is a great way to build engagement with raving fans.

Search engine visibility is also an important reason to create content for a mortgage website.

In fact, competitive mortgage companies who aim to rank at the top of Google to attract mortgage refinance leads, VA IRRRL mortgage leads, exclusive mortgage leads, FHA mortgage leads, reverse mortgage leads, purchase money leads or home buyer leads will hire the best SEO copywriters for content creation.

When a potential borrower begins to shop for a home loan, mortgage lenders and brokers who want to generate local Internet leads must get found online within Google’s top search engine results.

Therefore, content writers with mortgage industry experience are recommended for blog posts, press releases and for web page content that drives more traffic and leads toward a mortgage website.

Writing Blog Posts for a Mortgage Website

Mortgage blog posts are regularly needed to keep prospective borrowers informed with topics, such as local housing issues, national housing issues, benefits of buying a home versus renting, low-rate loan programs, loans for first time home buyers, debt consolidation, advantages of getting a reverse mortgage and ways to improve credit scores.

Additionally, properly crafted blog posts can help readers find a mortgage website online. Using the right keywords, phrases, images and a variety of SEO elements within a weekly blog post can improve the search engine visibility for a mortgage website.

Although, stuffy content and certain types of lengthy prose will cause readers to quickly leave a website. Powerful content writing for a mortgage blog will keep readers engaged and provide a ton of value.

Frequent blog posts provide an excellent way to increase website traffic, to engage with borrowers and to generate free mortgage leads.

How many words should a blog post contain?

When creating content for a blog post, a writer should add a minimum of 200 words.

Ideally, a blog post should have at least 300 words.

Google ranking factors indicate a preference for blog posts with 200 words or more.

Writing Press Releases for a Mortgage Company

Press releases enable mortgage companies and other small businesses to share newsworthy content with media outlets.

When a mortgage firm wants to announce the opening of a new location, new products, new services or other important information, a press release is a great vehicle for spreading the word.

Also, a press release offers great opportunities for branding and for attracting local customers.

We create press releases that mortgage companies can publish on their website, share on social media or send to existing customers via email.

Writing Web Page Content for Free Mortgage Leads

Web page content gives visitors informative details about specific products and services.

When content is written with the reader in mind, a business owner should notice that visitors are staying on the page for longer time frames.

While more content gets absorbed when visitors are on a web page for extended durations, additional benefits may be realized for SEO purposes, too.

Search engines reward websites that keep readers engaged for longer periods than competing sites are able to achieve.

Therefore, writing website content that excites, informs or entertains visitors is important for a company that wants to generate free mortgage leads.

Hire a Copywriter for Content Creation

Whether a web page or a blog post has 300 words, 1,000 words or more than 2,000 words, a reader’s attention must be captured within about eight seconds.

Note: This blog post has more than 2,200 words.

Before reaching a call-to-action that invites the reader to pick up the phone, fill out a contact form or to subscribe to a newsletter, the content must immediately resonate with the reader.

Deciding to hire a copywriter is wise for most mortgage professionals.

Why Hire a Copywriter?

Because, a lot of details that seem very basic requires some out-of-the-box foresight.

While focused on closing more mortgage loans this month and in the upcoming months, a loan originator should be working on sales activities.

Calling new leads, following up with borrowers, answering any concerns, reaching out to referral sources, staying up-to-date on new products, participating in industry events and seeking ongoing training are some of the activities that a successful loan officer should routinely perform.

A copywriter might spend more time crafting a title for a blog post than a loan originator takes to write half of the words for a blog post.

Additionally, a copywriter will perform some keyword research to find the best mortgage keywords and the most useful keyword phrases for mortgage SEO strategies.

Since many loan officers are sharing details that are easy to find on any competing website, a blog post might largely go unnoticed amongst 4 million other blog posts that are published every day.

Therefore, a proven content marketing system should be used to determine an ideal way to seamlessly integrate very valuable mortgage keyword phrases into a blog post, a web page or into a press release.

It’s a great idea to hire a copywriter for lead generation support.

Generate Exclusive Mortgage Leads With SEO Copywriting

Mortgage marketing executives and sales managers generally intend to present a strong brand that meets the financing needs for most local consumers.

Although, the ability to spread the word to borrowers in competitive regions is very difficult without search engine optimized website content.

For many years, loan officers have understood the value of exclusive mortgage leads.

Due to the time and the work that’s involved to generate exclusive mortgage leads that are organic (Free Mortgage Leads), Internet marketing companies receive constant inquiries.

However, to get any type of free Internet marketing leads that are exclusive, a unique approach is required.

A content marketing strategy to get mortgage leads online is what separates exclusive mortgage leads from generic Internet leads.

SEO copywriting delivers powerful information that consumers are searching to find on the world’s best search engine — Google!

When a mortgage website is authoritative and provides answers to questions that prospective borrowers are asking, loan originators will be able to generate exclusive mortgage leads much faster.

SEO copywriting is used for generating free mortgage leads from borrowers who respond to call-to-actions that are relevant to specific search engine queries.

Content Marketing Ideas for Mortgage Lead Generation

Loan officers and mortgage brokers are constantly competing against other mortgage companies to obtain more business.

Although, lending professionals who maintain a connection with prospective borrowers will win over the long term.

The days of simply spending money to buy mortgage leads online are dwindling.

Shown below are some of our most powerful content marketing ideas for mortgage lead generation.

Consistently adding fresh website content.
Posting informative blog content at least one time per week.
Linking relevant content to new articles.
Sharing helpful content with social media followers.
Linking images and videos to written content.
Create call to action content that readers will value.
Using email to generate leads from targeted prospects.

Focusing on Local Internet Leads

Instead of casting an extremely wide net to search for mortgage leads, brokers and lenders can generate a lot of business from borrowers who are nearby.

With the ability to get found online when a borrower searches for specific keyword phrases, a mortgage website could generate more local Internet leads.

Some borrowers who prefer to work with local lending experts may become repeat customers or send referrals from other prospects with similar goals.

A stronger local presence can help a mortgage company increase its brand awareness within the community, too.

We help mortgage lenders and mortgage brokers generate free Internet leads with compelling copy that gets website visitors to take immediate actions.

Proven Content Creation Methods to Grow a Mortgage Business

In many ways, the mortgage business is similar to other industries.

Customers expect reliable services that are delivered as promised and on time.

However, the timeline from the initial point of contact to a completed transaction is longer than it takes for most industries, such as an auto repair service or for tax preparation services.

Creating content that answers a reader’s search query has proven to engage borrowers more than information that is too complex.

For instance, most consumers do not want to read content that resembles an auto repair manual or to understand the nuances of the tax code.

When consumers are satisfied with the search engine results for certain home lending queries, brokers and lenders will be able to grow a mortgage business more efficiently.

Working with a premier content creation company that is ranked among the best article writing services in the US is an asset for online funnel marketing strategies and for effective mortgage marketing ideas.

Mobile Copywriter helps mortgage professionals generate free mortgage leads with SEO copywriting and content marketing strategies.

We write mortgage content that meets the highest compliance standards.

Our content gives readers valuable insight that ultimately aims to increase a company’s authority online and to build engagement with website visitors.

A borrower should not randomly pick a lending professional to handle such a large financial transaction.

Lending professionals should also refuse to work with mortgage content writers who are not experienced within the industry and who are not ranked on the first page of Google.

Contact Mobile Copywriter today about article writing services and search engine optimization strategies to generate more website traffic from targeted prospects.

Get Info

What is Mobile Marketing for Local Business? Post #456

January 8, 2019 by Ray Cole

At any moment, a consumers may need to make a random purchase. With a quick online search via a mobile device, nearby goods and services may be located. Mobile marketing for local business offers a unique way to stay in front of buyers who are performing a Google search for a specific item.

Mobile Devices

Consumers rely on mobile devices for many tasks. As a pocket-sized computer, a mobile device, such as a smartphone or a tablet can place phone calls from anywhere. However, gaming, texting and online shopping are fun, too.

Smart marketers who focus on mobile marketing for local business can learn a lot.

Here is why it’s important!

Local buyers will rarely use newspapers to find goods and services.

According to the DigitalGov website, usage and engagement with mobile devices has led developers to focus on “mobile first” strategies.

Content creation for mobile devices will help search engines find local businesses.

A quick Google search may be performed to find just about anything.

Find a Restaurant Near Me

While on the go, a mobile device may be used to find fast food restaurants or fine dining establishments. When a user has the location settings enabled on her mobile device, she can use it to find restaurants that are nearby.

Whether typing or using voice prompts for the device to find a restaurant near me, Google will display a variety of restaurants and the approximate distance to reach the location.

The time to get found online for quality goods and local services has never been better.

Progressive business owners are hiring SEO services and mobile copywriting agencies to boost their visibility in Google’s search results.

Why Mobile Marketing for Local Business is Necessary?

When a consumer has a toothache, time is of the essence to find help fast.

Dentist who get found online before other local competitors will generate more revenue.

If a homeowner has a flooded basement, a local plumber is needed immediately.

For the above situations, a consumer does not have the time to shop around for several days.

Therefore, appearing at the top of Google’s search engine results is essential to the survival of local professionals.

Mobile marketing for local business owners is no longer an option.

To stay top of mind with local prospects, a solid digital marketing strategy is the best way to get a small business website found online.

Mobile Marketing Help

Running a small business has many daily challenges. Staying on top of the latest search engine optimization methods and digital marketing strategies is time consuming for busy entrepreneurs.

So, unless a business sells content marketing services, it generally makes more sense to outsource the tasks to a professional agency or to hire copywriters online who can generate targeted leads.

Ready to appear in local search results?

Want to generate more sales from mobile shoppers?

Mobile Copywriter provides nationwide digital marketing services, SEO, content creation and social media services for small and mid-sized businesses.

Use the blue button below to request help from the best mobile marketing company.

Get Info

Copywriter Uses SEO to Generate Qualified Leads Online – Post #454

September 19, 2018 by Ray Cole

Search engine optimization is the best way to obtain qualified leads online. When everything within a marketer’s tool belt seems to stall, a competitive business owner might begin to experiment with various promotions and strategies to increase online sales. Although, a small business rarely has an unlimited budget to waste money on paid advertising campaigns. Mobile Copywriter helps local business owners achieve a higher return on investment with affordable SEO copywriting services.

What is Search Engine Optimization?

SEO logically streamlines web page content for search engines to quickly find relative information for a user’s online query.

For instance, imagine going to a local grocery store to find pet food. However, the retailer did not post a shopping directory or numbered aisles that contained a summary of featured items.

On an initial visit, this could be a very daunting and time-consuming experience. Although, asking for help from an employee within the store could provide a faster solution.

Next, imagine if canned pet foods are located on the same shelf as canned vegetables. A bad user experience would exist for first time visitors.

Interestingly, getting a website found online is far more complex than the aforementioned scenario.

Why?

Well, most items are labeled in a grocery store, and help should be available to find items that are in stock.

A website that is not properly optimized will be harder for online shoppers to find than a specific item within a grocery store.

Novice and advanced website designers routinely omit items that are necessary for a small business website to get found on Google.

Shown below are some of the items that a properly search engine optimized web page will include:

An amazing headline
Headings
Subheadings
Authoritative content
Keywords
Phrases
Title tags
Meta tags
Meta description
Page speed
Page breaks
Images
Image description
Image links
Internal links
External links
Sufficient word count
Proper punctuation
Exceptional grammar
Relevant content

According to the U.S. Small Business Administration, SEO services can increase a website’s visibility online.

Why Hire a Copywriter for SEO Versus a Content Writer?

The decision to hire a content writer or a copywriter largely depends on a company’s use for creative materials. So, what should a small business owner consider before hiring an experienced content writer or a professional copywriter.

Generally, a content writer provides informational web page content, eBooks, newsletters and blog posts at affordable rates.

A copywriter will use a series of compelling words to reach a reader’s pain points and encourage him to follow certain call-to-actions.

Copywriting should be earmarked toward sales-oriented marketing strategies.

Therefore, copywriters are recommended for the vast majority of business owners who are trying to figure out how to generate qualified leads online.

Copywriters who specialize in search engine optimization are capable of providing more value to small business owners than generalists who are not focused on producing content marketing collateral to increase inbound leads and online sales.

How Long Does it Take to Generate Qualified Leads With SEO Content?

When a small business owner or a marketing manager wants to calculate the ROI for a specific promotional strategy, it is wise to inquire about the expectations for qualified leads.

Many online marketers will promise a certain number of leads per day, make ridiculous claims or guarantee first page Google and YouTube rankings within hours.

The truth is, it is difficult to provide any credible answer without testing and experimentation. Sure, past performances and results from similar industries may be useful, however, every website is unique.

Lead generation will depend on a variety of factors, such as a website’s visibility in the search engines, content quality, content frequency and the marketing strategies that are implemented.

Mobile Copywriter uses the top SEO copywriting strategies to help small business owners increase website traffic and online sales. Use the button below to get more details about affordable ways to connect with targeted prospects via the Internet.

Get Info

5 Content Writing Ideas to Immediately Grow Your Small Business – Post #453

January 27, 2024July 11, 2018 by Ray Cole

1/27/2024

Entrepreneurs frequently dream about the quickest ways to increase online sales.

Want to know why?

Well, sales growth for a small business is proportionately tied to more revenue.

And, more revenue equals more money!

According to the Small Business Administration, funding is important for your small business.

However, your business can experience massive growth with a stronger connection to people who need your products and services.

Using your website, social media and various digital marketing strategies, your business can generate an unlimited amount of local Internet leads.

Mobile Copywriter shares proven content writing ideas to help you rapidly grow your small business.

Get Found Online With Content Writing Ideas

For several decades, copywriters have used long-form content to tell a story that resonates with readers, touches certain pain points and guides readers toward a call-to-action.

Advertising agencies typically hired copywriters to create content for sales letters, brochures, billboard messages and for a variety of printed advertisements.

These days, consumers spend an enormous amount of time online.

Visibility on desktop computers and mobile devices is a must for entrepreneurs who are serious about growing a small business.

On any type of device, content writing provides the best way for a small business to get found online.

Since Google chronologically ranks website content according to quality, it is wise to only add authoritative information to a company’s blog or website.

Content Writing for Search Engine Optimization

In a nutshell, search engine optimization aims to publish content in a manner that complies with Google’s best practices.

Webmasters and copywriters who focus on search engine optimization can increase the opportunity for a small business website to get found on the Internet.

Therefore, content writing that stands head-and-shoulders above the rest will ultimately rank on the first page of Google.

Small business owners who are well versed in SEO and content writing should take a few hours each week to create materials that website visitors will enjoy reading.

If a busy schedule prevents a small business owner from generating fresh website content, a professional SEO writer is highly recommended for the task.

Similar to buying cheaply made products or tools, growth-oriented business owners should avoid hiring cheap content writing services for search engine optimization.

Although, working with an experienced SEO professional could result in more local Internet leads for small business owners.

Write Weekly Blog Posts

Writing high volumes of authoritative content provides plenty of information for readers to absorb.

Posting insightful content each week can build engagement with readers who return to a small business website to get valuable tips.

On an annual basis, weekly blog posts can add 52 fresh pieces of content for a growing website. Stay ahead of the competition with frequent content contributions.

Entrepreneurs who are short on time or ideas can hire content writing experts to craft high-quality blog posts.

Create Original Website Content

Some business owners who want to immediately grow online sales for a service-based company will hire cheap article writing services or article spinners to create low-cost content.

However, original website content is needed to command search engine attention from Google, Yahoo and Bing.

While the cost for cheap article writing might be associated with fiscal responsibility, wise business owners will remember that Google issues penalties for attempts to artificially obtain an edge within its search engine results pages.

Write Helpful Social Media Content

While you have the ability to reach thousands of like-minded individuals for free, use the opportunity to provide your followers with valuable content.

Instead of spamming your audience with promotions to get more followers or to sell branded t-shirts, it is wise to offer helpful tips that could solve a variety of problems.

Connect with Mobile Copywriter to order content writing services that will keep readers returning to your website for valuable information and to improve your website rankings online.

Get Info

5 Clever Ways to Increase Online Sales – Post #449

August 13, 2023February 13, 2018 by Ray Cole

Updated 8/13/2023

Website marketing strategies for small business owners are often met with various levels of success.

However, entrepreneurs who are using proven methods to increase website traffic will have the best opportunities to get local Internet leads.

Mobile Copywriter uses a reliable content creation process to help its clients increase online sales.

1) Create an Awesome About Page

Before making an online purchase from an unknown enterprise, a consumer is likely to review website information that provides some background details about the company.

Taking the time to create an “About” page could enable website visitors to gain greater levels of insight toward a company’s industry experience, accolades, knowledge, values and its mission.

Since consumers prefer to buy from trusted companies, it’s a wise idea to write an awesome “About” page that helps to build brand awareness and to increase online sales for a local business.

2) Use a Conversational Tone to Engage With Website Visitors

Compelling content that provides valuable information for website visitors may lead to higher levels of user engagement and substantially increase online sales.

So, rather than using terms that a reader will need to research to understand, content creators are advised to employ a conversational tone.

In some industries, it is rather easy to explain and to share information.

For instance, many writers in the fashion industry, sports or the entertainment industry have very few reasons to use overly technical terms to impress website visitors, blog readers or social media followers.

Generally, a basic overview of certain topics can keep website visitors engaged online.

However, in other industries, many readers are confused by content that appears on websites for certain services, such as personal finance (mortgage loans, insurance, investments, auto financing, taxes, banking) law, education, health, dentistry and a variety of home contractors (plumbers, HVAC, professional cleaners, electricians).

Simplifying website content into information that is easy to consume is the best way to increase engagement with online shoppers.

We help local business owners dispense healthy chunks of content that website visitors enjoy. It’s the best way to ensure that website visitors are eager to return to review and to share valuable content.

3) Add Call-to-Action Copy to Increase Online Sales

On a sales floor, it is common knowledge that asking for the sale increases the probability of closing the deal.

Online, it is more important to ask for the sale. Because, in-person sales are largely closed on the buyer’s emotional state.

When shopping online, buyers typically visit several websites to gather information about a specific product or a service.

Solving a problem or providing information that helps website visitors is the fastest way to increase online sales.

Call-to-action copy subtly guides website visitors toward a phone number, a contact form, a lead magnet or another item to obtain an immediate response.

Content writing that simply adds a “buy now” button to solicit a purchase will rarely work.

However, when compelling forms of content align with information that users are searching for online, business owners will realize increased engagement with website visitors.

4) Post Consistent Types of Content Toward a Targeted Audience

Companies that operate within a particular niche are encouraged to post content that relates to specific products or services.

Deviating away from the types of content that attracted readers to a website can lead to lower levels of trust and poor user experiences.

When a user performs a Google search with specific keywords or a phrase, it’s imperative to ensure the information that a user is seeking is present on the specific results page where the user is directed.

Keep in mind, the majority of all web pages that don’t contain keywords or search phrases will not appear within favorable search engine rankings, anyway.

Search engine optimization experts refer to a term that is known as Latent Semantic Indexing or LSI.

The process is a mathematical analysis of similar terms that relate to the main keywords on a website.

The targeted audience for a mortgage broker might occasionally search for the term “private money” versus “mortgage lender” “home loans” or local mortgage broker.”

Entrepreneurs who consistently add valuable content that readers are searching for can expect to build an audience that regularly consumes and shares specific information.

Additionally, the enhanced engagement should help increase online sales for small and mid-sized businesses.

5) Refresh Stale Web Pages With Search Engine Optimized Content for Mobile Users

It is important to create content that is easy to scan for users who are constantly on the go.

Mobile marketing in 2023 requires companies to provide concise details for users who want a quick overview of specific products and services.

Therefore, the creation of blog posts and web page content with more than 2,000 words is likely to become a practice from the past for marketers who aim to increase online sales via mobile users.

Marketers and small business owners should know that Google largely frowns on websites that display stale, duplicated, irrelevant and thin forms of content.

Conversely, the search engine giant periodically rewards websites (via higher search positions) that are frequently adding high-quality content for web-based users to discover.

Aside from paid advertising, content that is search engine optimized is the easiest to find online. It is important to remember that mobile users have surpassed the amount of daily desktop users.

Therefore, it pays for nearly every type of business to get found online via mobile search engine results.

Among the best ways to get found in mobile search is to hire an experienced content writer or an SEO copywriter who knows how to increase website traffic for local businesses.

Mobile Copywriter helps local business owners obtain more Internet leads from website visitors who are searching online for specific products and services.

The bulk of our clients are mortgage, insurance and legal professionals.

However, we also help a variety of contractors, entertainers and small business owners who want to build stronger relationships with local prospects.

Connect with Mobile Copywriter today for small business marketing success.

Use the “Get Info” button below to contact us now for search engine optimized content that motivates website visitors to make an online purchase.

Get Info

Hire Website Content Writers to Generate Mortgage Leads

September 19, 2019January 30, 2018 by Ray Cole

Internet advertising and digital marketing strategies are helping lending professionals earn more money online. Although, companies with extensive promotional budgets are crushing many local mortgage brokers and mid-sized lending firms.

Mobile Copywriter levels the playing field with the creation of professional website content to generate mortgage leads. Now, there is no reason to repeatedly lose business to larger competitors with deeper pockets.

Why Hire Content Writers for Lead Generation?

In the years ahead, mortgage companies that maintain frequent engagements with prospective borrowers will consistently close more business. So, why should local brokers and lenders hire professional content writers? Similar to the reasons that a first time home buyer should seek representation from a licensed real estate expert versus pursuing for-sale-by-owner properties, a lending expert should want to hire the best copywriters to create content for mortgage lead generation.

Sure, it’s fairly second nature for lending professionals to interpret rate sheets and investor guidelines, however, it takes a different skill set to craft topics about financial content that will retain the attention of website visitors.

Having just a few precious seconds to engage with readers who are searching for a loan to buy or to refinance a home, mortgage lenders can outsource their article writing services to professional copywriters who can eloquently guide readers toward a call-to-action. Besides, hiring content writers or a professional copywriter will save lending specialists a ton of time.

Hire Copywriters to Generate Mortgage Leads With SEO Content

Search engine optimized website content increases the probability that a local mortgage company might get found online. Since many of the results that appear on Google’s first page are already search engine optimized, it is wise to hire the best SEO copywriters to create website content and to craft informative blog posts.

Who does not not want to rank at the top of Google’s search engine results page? Companies are scrambling to maintain their search engine rankings that generate hundreds of free mortgage Internet leads. We specialize in creating professional mortgage content that increases visibility online for local brokers and lenders who are aiming to rank on the first page of Google, Yahoo and Bing.

Cost for SEO Copywriting Services

SEO content for mortgage companies is very cost effective. Our annual costs to create search engine optimized website copy is typically recouped with just one or two closed loans. When compared to the costs for pay-per-click leads, search engine marketing, online advertising and direct mail campaigns, hiring SEO copywriting experts is a much better value.

In addition to gaining top search engine rankings for small businesses, a stronger level of engagement is achieved when website visitors are sticking around to consume more content. The amount of time that the average reader spends on a website is a factor that Google uses toward its ranking factors. For instance, a website where visitors are typically hitting the back button or clicking away within eight seconds will not fare well in Google’s search engine ranking. While a website that maintains a reader’s attention for 30 seconds to several minutes or more will usually gain higher page ranks than inferior sites.

While no one outside of the Silicon Valley headquarters knows the precise reason that Google will improve or demote a website’s ranking, it is reasonable to expect that the search engine giant will prominently display results that provide informative and enjoyable content for other users. Therefore, beyond the relatively low cost for SEO copywriting, it is very wise to hire the best SEO copywriters for mortgage professionals.

Sales managers and company executives should know that a mortgage website that does not appear on Google’s first page of local search results for valuable keywords and long-tail keyword phrases are losing business to nearby competitors. While there is usually enough business for most mortgage companies to find a way to survive, when a prospective borrower clicks onto a lender’s website that shows up on the first page of Google, opportunities are lost for brokers and lenders with website rankings that appear beyond page one of the world’s most popular search engine.

In most areas of United States, thousands of local searches are performed everyday for mortgage related terms. Companies that excel at mortgage marketing will be poised to connect with more website users who are searching for a home loan.

Order Content Writing Services for Mortgage Lead Generation

A healthy supply of mortgage leads can result in more closed loans. Loan officers who are consistently closing deals will be happier about showing up for work. When a lending team is fired up about reaching certain monthly goals, a mortgage company might realize stronger profits.

Our system is designed to generate fresh mortgage internet leads via organic marketing strategies versus live transfer leads or other costly mortgage lead acquisition methods.

Companies that are driven to engage in mortgage marketing that achieves more brand awareness and online inquiries will be able to close more loans. Deciding to order content writing services for mortgage lead generation is the first step toward success.

Next, it is wise to set a monthly mortgage marketing budget that encompasses original content creation, search engine optimization and social media promotion.

Mortgage companies with a robust marketing strategy can obtain a health amount of local Internet leads. Hiring cheap article writing services to create website content rarely produces top search engine rankings. When low-quality content writers fail to produce engaging content that results in more online leads, mortgage marketing managers will usually opt for pay-per-click ads that appear at the top of the search engines.

Hiring affordable SEO Copywriters to create persuasive content that compels readers to inquire about financing to buy or to refinance a home is a cost-effective way to grow a local mortgage company.

We use search-engine friendly methods to help mortgage websites and small businesses get found online. When a prospective client is performing a web-based search to find a mortgage loan, competitive brokers and lenders will want to receive the call.

Contact Mobile Copywriter to generate purchase money leads with search engine optimized content that sells.

Get Info

Website Marketing Ideas for the Holidays – Post #446

October 10, 2017October 10, 2017 by Ray Cole

Consumer spending substantially increases during the holidays. Smart business owners will use targeted promotional methods to build engagement with prospective buyers. Mobile Copywriter provides powerful website marketing ideas to help entrepreneurs build brand awareness and online sales for the holidays.

Why Enhance Your Website Marketing Ideas?

Businesses that are visible in areas where consumers are looking for gifts, home improvements, hair salons, automotive services, insurance, personal loans, travel, HVAC repairs, commercial cleaning and other items or services are more likely to generate additional holiday sales.

With a vibrant website marketing formula, a small business can dominate local sales during peak promotional periods. However, it is important to appear within the top search engine rankings for items that are in demand. For instance, it will be difficult to receive a lot of online sales for products that consumers are not trying to find via the Internet.

Enhancing your company’s website marketing initiatives could lead to more opportunities for your firm to get found online.

Focus on Website Marketing Ideas to Rank on the First Page of Google

Google’s search engine is the most authoritative resource for locating just about anything online. Therefore, your website should appear on the first page of Google for products and services that your firm markets online.

Many of your competitors may be aiming to get found online via Google, too. Search-engine friendly marketing strategies can increase your opportunities to improve brand recognition, gain more website traffic and to grow your online sales for the holidays.

Ranking on the first page of Google is not easy for most small businesses. Competition from local, regional and national advertisers often squeezes small businesses out of the upper echelon of Google’s top search engine rankings.

Hire a Copywriter for Website Marketing Ideas That Commands Attention

If your online promotional methods are not reaching the intended audience, you can hire a copywriter to develop website marketing ideas that features unique call-to-action strategies.

With attention-grabbing content that engages readers to consume more information on your website, you will have greater opportunities to build customer relationships and online sales.

When deciding to hire a copywriter online, you are encouraged to work with a search engine optimization specialist who can help your website reach the first page of Google.

While a small business owner should be cautious of SEO companies that promise specific search engine rankings, you may be able to get found online for keywords and phrases that are relevant to niche.

Contact Mobile Copywriter about the best SEO services for increasing website traffic and online sales.

Get Info

Lead Generating Ideas to Get More Website Traffic and Online Sales – Post #445

November 13, 2024September 16, 2017 by Ray Cole

Marketing tips to get found online could be a step in the right direction for a local business. Using a variety of search-engine friendly promotional strategies can increase website traffic and sales conversions for entrepreneurs who may have become frustrated with online marketing. Mobile Copywriter offers lead generating ideas to improve brand awareness and earnings for small business owners.

Are Lead Generating Ideas Difficult to Implement?

No. However, on the surface, many creative tasks appear hard to perform. For instance, a video editing professional might be able to revise certain types of footage within a day, while a novice could spend more than a week on the same project.

It is recommended for a company to focus on its core strengths and to outsource certain tasks to an expert. Taking consistent action is the differentiator among companies that attract a lot of Internet leads versus firms that are struggling to get website traffic and local sales online.

Best Lead Generating Ideas for Small Business Owners

A lot of small business owners are constantly looking for the best lead generation tactics to find prospective customers. Generally, content marketing and online advertising are the best ways to generate leads online.

Content marketing is a great strategy for a company with limited funds for online ads. Without having a trunk of advertising money, time and patience are needed to build brand awareness for a local business. After a local business has established a trusted presence on Google, Yahoo and Bing, consumers may be willing to spend more time learning about services that are offered to resolve certain needs.

Although, a company typically needs a large supply of content to get found online, it only makes sense to upload high-quality website content. Companies that immediately try to ambush website readers with content that is too thin or too promotional are often viewed as spammy service providers.

Online advertising often receives mixed reviews among small business owners. While some companies experience a massive amount of success, other business owners are losing the online advertising battle against more experienced marketers. Online advertising tools, such as Google’s Keyword Planner and Facebook’s advertising filters are helpful for lead generating ideas.

Shown below are several ways that local businesses are generating Internet leads:

Content Writing
Video Marketing
Webinars
Blogging
Press Releases
Podcasts
Social Media Networking
Pay-Per-Click Ads
Display Advertising
Retarget Marketing
Sales Pages
Actionable Funnels

Lead Generation Ideas for More Website Traffic and Online Sales

Using several lead generation ideas could markedly increase a company’s website traffic. High-quality content that captivates website visitors to learn about local solutions to solve a problem could generate more online sales for small businesses.

Contact Mobile Copywriter for faster ways to get found online with content marketing.

Get Info

3 Top Mobile Content Marketing Ideas for Small Business Owners – Post #442

March 13, 2019August 31, 2017 by Ray Cole

Updated 3/12/2019

Attracting new customers on a consistent basis is very important for small businesses. With several robust promotional methods, clever entrepreneurs can generate a ton of local Internet leads. Mobile Copywriter helps small business owners increase website traffic with top mobile content marketing ideas.

Create Concise Mobile Content Marketing Messages

A precise amount of content is needed for attention-grabbing moments to motivate a website visitor to take action. Mobile users who are constantly on the move are usually going to skim through website content to locate interesting information.

Websites with unsightly fonts, questionable graphics and walls of text are largely unappealing to mobile users. With the creation of concise content, we are able to retain the attention of mobile users for longer than average time frames.

In the mobile marketing arena, time is everything, and every second counts. Our mobile content marketing messages are concise and easy for web-based users to understand. Using informative content that does not contain a lot of fluff is the path to stronger user engagements.

Use WordPress for a Reliable Mobile Content Marketing Platform

Having a mobile website is essential for small-to-medium-sized businesses. Managing a mobile website for small businesses is a lot easier with WordPress. As a premier mobile content marketing service, we highly recommend WordPress websites for small business owners.

Website updates are easy to perform using WordPress. For small businesses that are interested in our mobile content marketing program, we offer affordable WordPress design and hosting services.

Apply Mobile Mortgage Content Writing Strategies

Writing content for a mortgage website can attract mobile visitors. Our digital marketing strategies are used nationwide to help mortgage companies and other financial firms compete against industry giants who dominate local markets.

Using highly-researched keywords and professional content creation methods, we help mortgage brokers and lenders crush monthly, quarterly and annual origination goals.

How do we increase brand awareness for mortgage companies and for insurance firms?

We apply mobile mortgage content writing strategies that encourage borrowers to contact our clients for a home loan.

With search engine optimized mortgage content writing, our clients become more visible online. It is important for a mortgage website to get found online via Google.

Increased website traffic from targeted prospects can result in more Internet leads and more closed loans. Our copywriting services are recognized among the best marketing agencies for mortgage companies.

Hire SEO Copywriters for Mobile Content Marketing Strategies

Competing with other local business owners to attract more website traffic will require a significant amount of search engine optimization experience. Hiring SEO copywriters to form solid mobile content marketing strategies could enable a small business to increase website traffic, generate targeted leads and to convert more online sales. Take action today to get found online in local search engine results. We are experts at improving online visibility for small business websites.

Contact Mobile Copywriter to order professional article writing services online.

Get Info