Uncategorized Archives - Page 3 of 43 - Small Business Copywriter

Increase Online Sales Without Expensive Facebook Ads

August 16, 2019 by Ray Cole

Lead generation activities are needed for a business to maintain a consistent level of online sales. However, entrepreneurs are frequently torn between the costs of pay-per-click ads and social media advertising. Mobile Copywriter helps businesses increase online sales without expensive Facebook ads.

Use a Sales Funnel to Get More Internet Leads

As copywriters, we understand many of the issues that a buyer is thinking about during the sales process. Having a way to repeatedly engage with prospective customers is the key to online marketing success.

Therefore, it is a great idea to offer a lead magnet, giveaways, limited-time offers and other incentives for a visitor to make an immediate decision to opt-in, to purchase or to subscribe for a specific item.

A sales funnel provides subtle assistance that keeps the process ushering along for a marketer. With a quality sales funnel, a business can obtain more Internet leads.

Explore Content Marketing Instead of Expensive Facebook Ads

Every marketer knows that Facebook is a powerful platform that has billions of monthly users. With such an extensive network of friends, family members and associates, Facebook would appear to have the perfect environment for online selling.

It does!

And, many entrepreneurs operate a business exclusively on Facebook.

However, as Facebook’s popularity grows, so does the cost to advertise in front of millions of online viewers.

Marketers can use a variety of tools and resources via Facebook’s Ad Manager.

Affordable content marketing strategies provide a method to increase online sales without expensive Facebook ads.

Content is the bridge between a marketer and a consumer. Imagine the relationship that an entrepreneur may be able to build by answering a buyer’s concerns along the journey.

Nearly every item that a consumer purchased for the first time required a pitch, a demonstration, a story or a commercial.

So, whether a consumer views a Facebook ad or products on a website, a delicate amount of content will be needed to persuade the viewer to take some sort of action.

Hire SEO Copywriters for Content Writing to Increase Online Sales

Generating more revenue online is an important goal for many entrepreneurs. Although, building targeted website traffic, engaging with potential buyers and creating call to action content takes more time than most business owners might expect.

Copywriters who specialize in search engine optimization will use software and tools for keyword research that improves a website’s ranking on Google and Bing.

High-quality content writing that helps a website gain greater visibility is a major step toward making more online sales without using Facebook ads to grow a small business.

Deciding to hire SEO copywriters for content writing services online is the smartest way to stand out against the competition.

Contact Mobile Copywriter today about affordable SEO services, article writing to sell online and about strategies to improve brand awareness for a small business.

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Content Creation That Generates Free Mortgage Leads Post #465

October 12, 2023July 11, 2019 by Ray Cole

Mortgage Leads Can Generate More Business With High-Quality Content Creation.

Updated 10/12/2023

Exclusive mortgage leads provide an opportunity for loan originators to make more money.

However, free mortgage leads enable brokers and lenders to earn a higher return on each closed home loan.

Mobile Copywriter explores the best content creation methods that generate free mortgage leads for loan originators.

Are Mortgage Leads Really Free?

Yes! It’s possible to generate free mortgage leads.

Although, some initial efforts are needed upfront to avoid an ongoing outlay of cash.

Free mortgage leads can stem from relationships that a loan officer builds with referral partners, such as real estate agents, home builders, accountants, financial planners, credit improvement services and home improvement companies.

High-quality article writing services can create mortgage content that drives organic traffic or free Internet leads to a search engine optimized website.

Building Trust to Generate Free Mortgage Leads

Mortgage professionals rarely receive multiple leads during an initial encounter with a new referral source, as the prospect may already have outlets for placing easy loan files and outlets for submitting challenging mortgage applications.

To attract business from referral sources, a loan officer has to determine what type of financing is routinely needed for a potential client.

Additionally, the referral source would need to feel confident that a mortgage loan officer can provide adequate funding, attractive rates and the ability to close on time.

Unfortunately, brokers and lenders will rarely attract mortgage leads with just a shiny website.

A lot of high-quality content will be needed to cover information that borrowers are seeking to discover.

When a website has a limited amount of search engine optimized content, paid advertising, retargeting and pay-per click ads are often used to generate leads.

However, the ROI for paid ads will generally be much lower than the earnings from free mortgage leads.

Prospective borrowers are frequently using Google to locate information about buying a home or refinancing.

As the world’s most authoritative search engine, consumers are aware that Google provides high-quality results for topics, such as real estate, insurance, title information and for mortgage lending.

Obtaining Mortgage Leads Online

While every website will have some content for visitors to read, most mortgage businesses will not be viewable to prospective borrowers.

Sure, most mortgage websites are indexed to appear within Google’s free search engine results.

But, it’s where the website appears that matters most.

Here is the logic!

There are plenty of places that a borrower could search for a mortgage loan online.

However, Google is the most trusted resource for obtaining general or important information online.

Therefore, users are fairly confident in the results that Google has selected to appear on the first page of its search engine.

So confident, that it’s easy to believe that the first five out of ten results that are shown on the first page of Google will typically receive the most website traffic.

Appearing on the bottom half of Google’s first page search results is still fairly respectable, as a user might see something that is worth clicking onto.

Having a meta description that partially addresses a user’s search engine query could result in a visit to the website.

When a website appears beyond the first page of Google for top-level mortgage keywords, many opportunities are lost.

Essentially, users trust that Google has placed the best results near the top its first page.

Again, Google’s organic search engine results are free.

So, appearing within Google’s top results for valuable mortgage keywords and for long-tail keyword phrases is among the best ways to get found online.

Why Create Content for a Mortgage Website?

Imagine visiting a website that displayed limited or outdated content.

It would create a rather poor user experience.

Almost as bad, is when a visitor lands on a web page to see the same information month-after-month.

Eventually, the user will search online for fresh website content that provides helpful information.

Creating content that users enjoy reading could lead to frequent website visits.

Also, readers might follow a mortgage blog or a newsletter via real simple syndication updates.

An RSS feed is a great way to build engagement with raving fans.

Search engine visibility is also an important reason to create content for a mortgage website.

In fact, competitive mortgage companies who aim to rank at the top of Google to attract mortgage refinance leads, VA IRRRL mortgage leads, exclusive mortgage leads, FHA mortgage leads, reverse mortgage leads, purchase money leads or home buyer leads will hire the best SEO copywriters for content creation.

When a potential borrower begins to shop for a home loan, mortgage lenders and brokers who want to generate local Internet leads must get found online within Google’s top search engine results.

Therefore, content writers with mortgage industry experience are recommended for blog posts, press releases and for web page content that drives more traffic and leads toward a mortgage website.

Writing Blog Posts for a Mortgage Website

Mortgage blog posts are regularly needed to keep prospective borrowers informed with topics, such as local housing issues, national housing issues, benefits of buying a home versus renting, low-rate loan programs, loans for first time home buyers, debt consolidation, advantages of getting a reverse mortgage and ways to improve credit scores.

Additionally, properly crafted blog posts can help readers find a mortgage website online. Using the right keywords, phrases, images and a variety of SEO elements within a weekly blog post can improve the search engine visibility for a mortgage website.

Although, stuffy content and certain types of lengthy prose will cause readers to quickly leave a website. Powerful content writing for a mortgage blog will keep readers engaged and provide a ton of value.

Frequent blog posts provide an excellent way to increase website traffic, to engage with borrowers and to generate free mortgage leads.

How many words should a blog post contain?

When creating content for a blog post, a writer should add a minimum of 200 words.

Ideally, a blog post should have at least 300 words.

Google ranking factors indicate a preference for blog posts with 200 words or more.

Writing Press Releases for a Mortgage Company

Press releases enable mortgage companies and other small businesses to share newsworthy content with media outlets.

When a mortgage firm wants to announce the opening of a new location, new products, new services or other important information, a press release is a great vehicle for spreading the word.

Also, a press release offers great opportunities for branding and for attracting local customers.

We create press releases that mortgage companies can publish on their website, share on social media or send to existing customers via email.

Writing Web Page Content for Free Mortgage Leads

Web page content gives visitors informative details about specific products and services.

When content is written with the reader in mind, a business owner should notice that visitors are staying on the page for longer time frames.

While more content gets absorbed when visitors are on a web page for extended durations, additional benefits may be realized for SEO purposes, too.

Search engines reward websites that keep readers engaged for longer periods than competing sites are able to achieve.

Therefore, writing website content that excites, informs or entertains visitors is important for a company that wants to generate free mortgage leads.

Hire a Copywriter for Content Creation

Whether a web page or a blog post has 300 words, 1,000 words or more than 2,000 words, a reader’s attention must be captured within about eight seconds.

Note: This blog post has more than 2,200 words.

Before reaching a call-to-action that invites the reader to pick up the phone, fill out a contact form or to subscribe to a newsletter, the content must immediately resonate with the reader.

Deciding to hire a copywriter is wise for most mortgage professionals.

Why Hire a Copywriter?

Because, a lot of details that seem very basic requires some out-of-the-box foresight.

While focused on closing more mortgage loans this month and in the upcoming months, a loan originator should be working on sales activities.

Calling new leads, following up with borrowers, answering any concerns, reaching out to referral sources, staying up-to-date on new products, participating in industry events and seeking ongoing training are some of the activities that a successful loan officer should routinely perform.

A copywriter might spend more time crafting a title for a blog post than a loan originator takes to write half of the words for a blog post.

Additionally, a copywriter will perform some keyword research to find the best mortgage keywords and the most useful keyword phrases for mortgage SEO strategies.

Since many loan officers are sharing details that are easy to find on any competing website, a blog post might largely go unnoticed amongst 4 million other blog posts that are published every day.

Therefore, a proven content marketing system should be used to determine an ideal way to seamlessly integrate very valuable mortgage keyword phrases into a blog post, a web page or into a press release.

It’s a great idea to hire a copywriter for lead generation support.

Generate Exclusive Mortgage Leads With SEO Copywriting

Mortgage marketing executives and sales managers generally intend to present a strong brand that meets the financing needs for most local consumers.

Although, the ability to spread the word to borrowers in competitive regions is very difficult without search engine optimized website content.

For many years, loan officers have understood the value of exclusive mortgage leads.

Due to the time and the work that’s involved to generate exclusive mortgage leads that are organic (Free Mortgage Leads), Internet marketing companies receive constant inquiries.

However, to get any type of free Internet marketing leads that are exclusive, a unique approach is required.

A content marketing strategy to get mortgage leads online is what separates exclusive mortgage leads from generic Internet leads.

SEO copywriting delivers powerful information that consumers are searching to find on the world’s best search engine — Google!

When a mortgage website is authoritative and provides answers to questions that prospective borrowers are asking, loan originators will be able to generate exclusive mortgage leads much faster.

SEO copywriting is used for generating free mortgage leads from borrowers who respond to call-to-actions that are relevant to specific search engine queries.

Content Marketing Ideas for Mortgage Lead Generation

Loan officers and mortgage brokers are constantly competing against other mortgage companies to obtain more business.

Although, lending professionals who maintain a connection with prospective borrowers will win over the long term.

The days of simply spending money to buy mortgage leads online are dwindling.

Shown below are some of our most powerful content marketing ideas for mortgage lead generation.

Consistently adding fresh website content.
Posting informative blog content at least one time per week.
Linking relevant content to new articles.
Sharing helpful content with social media followers.
Linking images and videos to written content.
Create call to action content that readers will value.
Using email to generate leads from targeted prospects.

Focusing on Local Internet Leads

Instead of casting an extremely wide net to search for mortgage leads, brokers and lenders can generate a lot of business from borrowers who are nearby.

With the ability to get found online when a borrower searches for specific keyword phrases, a mortgage website could generate more local Internet leads.

Some borrowers who prefer to work with local lending experts may become repeat customers or send referrals from other prospects with similar goals.

A stronger local presence can help a mortgage company increase its brand awareness within the community, too.

We help mortgage lenders and mortgage brokers generate free Internet leads with compelling copy that gets website visitors to take immediate actions.

Proven Content Creation Methods to Grow a Mortgage Business

In many ways, the mortgage business is similar to other industries.

Customers expect reliable services that are delivered as promised and on time.

However, the timeline from the initial point of contact to a completed transaction is longer than it takes for most industries, such as an auto repair service or for tax preparation services.

Creating content that answers a reader’s search query has proven to engage borrowers more than information that is too complex.

For instance, most consumers do not want to read content that resembles an auto repair manual or to understand the nuances of the tax code.

When consumers are satisfied with the search engine results for certain home lending queries, brokers and lenders will be able to grow a mortgage business more efficiently.

Working with a premier content creation company that is ranked among the best article writing services in the US is an asset for online funnel marketing strategies and for effective mortgage marketing ideas.

Mobile Copywriter helps mortgage professionals generate free mortgage leads with SEO copywriting and content marketing strategies.

We write mortgage content that meets the highest compliance standards.

Our content gives readers valuable insight that ultimately aims to increase a company’s authority online and to build engagement with website visitors.

A borrower should not randomly pick a lending professional to handle such a large financial transaction.

Lending professionals should also refuse to work with mortgage content writers who are not experienced within the industry and who are not ranked on the first page of Google.

Contact Mobile Copywriter today about article writing services and search engine optimization strategies to generate more website traffic from targeted prospects.

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Best Mortgage Websites for Brokers and Loan Officers – Post #464

February 8, 2022June 6, 2019 by Ray Cole

Buying a lead generation website is one of the smartest investments that a commissioned sales representative can make. Instead of splurging for a fancy website that is equipped with flashing elements, unnecessary photos and boring details, loan officers can close more sales with a website that generates targeted leads. Mobile Copywriter builds the best mortgage websites for brokers and loan officers that include search engine optimization features.

Benefits of SEO Mortgage Websites

SEO attributes are used to help search engines understand the details within a mortgage website that are relevant to a user’s search query.

Using the proper on-page SEO elements could enable a mortgage website to get found online faster than competing sites that are not optimized to appear anywhere near the first page of Google.

When a mortgage website is not shown on page one of Google’s search engine results page for popular keywords, free organic traffic will flow to the companies that are reflected on the first page of Google.

SEO is beneficial for website traffic and brand recognition. As free organic website traffic drives targeted borrowers toward a mortgage site, loan officers will have more leads to convert into closed loans.

When a website does not appear within Google’s local SERPs, a paid search engine marketing strategy may be needed to generate pay-per-click leads.

Buy Affordable Mortgage Websites for Lead Generation

A steady supply of mortgage leads is needed to maintain a full pipeline of purchase transactions and refinance deals.

Although, many business owners believe that prospective customers will continuously fill out online requests for financing, after a website is built and launched.

However, the mantra, “if we build it, they will come” is not quite true. Web-based businesses need to understand that traffic is more likely to appear for top-level keyword phrases that are shown on the first page of Google.

Buying a mortgage website that is search engine optimized to grab a larger portion of local leads can significantly improve a company’s bottom line.

Grow Mortgage Business With a Lead Generation Website

Getting a website to generate mortgage leads on autopilot can increase a loan officer’s efficiency. With more time to dedicate toward sales versus prospecting, mortgage professionals can close more loans and earn more money.

When an upbeat environment exists because mortgage managers are providing loan officers with tools to generate free Internet leads, everyone wins!

Contact Mobile Copywriter about affordable ways to grow a lending business with free mortgage leads.

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Mortgage Blog Writers for Hire in the USA – Post #463

April 25, 2019April 25, 2019 by Ray Cole

Mortgage Blog Writers For Hire Can Create Lead Generation Content.

Blog writers in the USA provide website visitors with informative content. Whether creating content for mortgage companies or for insurance firms, experienced article writing services can save business owners a lot of time. Ranked among the top mortgage blog writers for hire in the USA, Mobile Copywriter uses proven SEO strategies and high-value keywords to help web-based users find content online.

Why Hire Blog Writers Online?

Businesses of all sizes should frequently engage with existing customers. However, content marketing strategists who want to reach new customers can tap into niche-based audiences to develop more relationships online.

Hiring blog writers to create meaningful content that keeps readers informed or entertained is the best way to connect with a targeted audience.

For instance, a mortgage expert can provide information on her website that informs consumers about getting pre-approved for a home loan or about financing for first-time home buyers.

When a consumer begins to shop online for a home mortgage loan, his answers might be found via a blog that is properly search engine optimized to appear at the top of Google.

A mortgage company that has created original website content can use keywords to help Google and web-based users locate the information online.

Writing content for a blog is fairly easy to perform. Although, to get found online, near the upper portion of Google’s search engine results page for top-level keywords, an experienced blog writer should be hired.

Shown below are some of the things that top blog writing services provide:

High-quality content writing
HTML
Meta descriptions
ALT tags
Original content
Proper grammar
External links
Internal links
Images
Image links
Image tags
Calls to action
Optimal keywords
SEO subheadings
Answers for search query
Informative content
Proper keyword density
Seamless keyword integration
Authoritative solutions

Hire USA Bloggers to Increase Website Traffic for Mortgage Companies

Mortgage brokers and mortgage lenders want to get found online within the local search engine results pages for premium keywords. However, page one of Google only has 10 organic (Free) spots. At the moment, paid advertising appears above and below Google’s search engine results pages.

Hiring trusted mortgage blog writers in the USA to create SEO content that is easy for Google to find will lead to more website traffic than sites that are not search engine optimized.

Consumers rarely click beyond the first page of Google to view additional search engine results. Knowing that Google has already identified three or four of its top 10 results, a consumers is generally able to find the answer for a specific search query.

Therefore, second best will not make the grade.

Use Blog Posts to Generate Mortgage Leads

As cliche as it might sound, content is king! Creating informative blog posts for prospective borrowers to review could lead to an increase in closed mortgage loans.

While the top mortgage lenders in the nation are spending mountains of cash to reach home buyers before the competition does, local mortgage lenders and mortgage brokers can use blog posts to generate mortgage leads.

Whether the goal is to originate reverse mortgage leads, refinancing leads or purchase money leads, mortgage professionals can compete with a winning mortgage marketing strategy.

Creating engaging blog posts and informative website content are proven mortgage marketing methods for generating exclusive mortgage leads.

Hiring a writer for mortgage blog posts is the best way to obtain original content. When a mortgage broker or a lender adds weekly blog posts to a mortgage website, borrowers can learn about new loan programs, certain financing incentives and information about the home buying process.

Contact Mobile Copywriter today to inquire about working with the best content creation firm for the mortgage industry.

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Generate Home Buyer Leads With SEO Copywriting Services

August 8, 2022January 31, 2019 by Ray Cole

Connecting with home buyers before the competition can lead to increase sales for real estate professionals. Whether a buyer is searching for a single-family home or for an investment property, your name should be highly visible in the search engines. With the best SEO copywriting services for real estate experts, you can generate home buyer leads online.

Get Found Online Using Professional Keyword Research

You have heard that your approach must change to get different results. Furthermore, to surpass other dedicated professionals who also want to get found online, you will need to use some unique marketing strategies.

Experienced search engine analysts who work at the best SEO copywriting services can perform professional keyword research that identifies the best long-tail keywords and phrases for home buyer leads.

Ranking on the First Page of Google for Home Buyer Leads

Does your website appear on the first page of Google when a search is performed for new homes or for home loans in your area?

Here is where SEO copywriting for real estate agents and for mortgage professionals is important. Most novice sales reps and entrepreneurs will Google their name or their company’s name, in their city to see if their website shows up on page 1 of Google.

And…Tada, it shows up — probably at the top of Google’s search engine results page.

Trouble is, prospective home buyers are not searching for you or your company by name, when the initial action is for a generic search.

Organic search engine reach aims to attract website visitors who are unaware of the services that you provide.

Our SEO copywriting services are designed to improve your website ranking with the ultimate goal of getting your website to rank on the first page of Google.

Full disclosure: The task of increasing web page rankings is very difficult in competitive niches. Otherwise, everyone would throw money toward search engine optimization firms, and expect their sales funnel leads to quickly convert.

Get Targeted Home Buyer Leads Via SEO Copywriting

If you are a buyer’s agent, your target market is for home buyer leads versus new home listings. An SEO copywriting expert can create a compelling story that engages your audience and drives quality leads to your website from highly targeted home buyers.

Order SEO Copywriting Services Online

Purchasing home buyer leads that you must cold call to spark up a conversation is painful and time consuming. Sending direct mail pieces is just as frustrating, as you are assuming that the phone might ring from inbound calls.

If you are really good or very lucky, approximately two percent of the folks who you reached out to might be receptive to your outbound message.

However, SEO copywriting gives you a superior edge. Every person who is driven to your website via a user initiated search could result in an inbound lead.

Highly targeted inbound marketing leads have a much better chance of converting into closed sales — because, the prospect is seeking information or help.

Your opportunity to generate home buyer leads improves by working with the best SEO copywriter for real estate and mortgage professionals.

Mobile Copywriter provides affordable SEO services to help small business owners increase online sales.

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What is Mobile Marketing for Local Business? Post #456

January 8, 2019 by Ray Cole

At any moment, a consumers may need to make a random purchase. With a quick online search via a mobile device, nearby goods and services may be located. Mobile marketing for local business offers a unique way to stay in front of buyers who are performing a Google search for a specific item.

Mobile Devices

Consumers rely on mobile devices for many tasks. As a pocket-sized computer, a mobile device, such as a smartphone or a tablet can place phone calls from anywhere. However, gaming, texting and online shopping are fun, too.

Smart marketers who focus on mobile marketing for local business can learn a lot.

Here is why it’s important!

Local buyers will rarely use newspapers to find goods and services.

According to the DigitalGov website, usage and engagement with mobile devices has led developers to focus on “mobile first” strategies.

Content creation for mobile devices will help search engines find local businesses.

A quick Google search may be performed to find just about anything.

Find a Restaurant Near Me

While on the go, a mobile device may be used to find fast food restaurants or fine dining establishments. When a user has the location settings enabled on her mobile device, she can use it to find restaurants that are nearby.

Whether typing or using voice prompts for the device to find a restaurant near me, Google will display a variety of restaurants and the approximate distance to reach the location.

The time to get found online for quality goods and local services has never been better.

Progressive business owners are hiring SEO services and mobile copywriting agencies to boost their visibility in Google’s search results.

Why Mobile Marketing for Local Business is Necessary?

When a consumer has a toothache, time is of the essence to find help fast.

Dentist who get found online before other local competitors will generate more revenue.

If a homeowner has a flooded basement, a local plumber is needed immediately.

For the above situations, a consumer does not have the time to shop around for several days.

Therefore, appearing at the top of Google’s search engine results is essential to the survival of local professionals.

Mobile marketing for local business owners is no longer an option.

To stay top of mind with local prospects, a solid digital marketing strategy is the best way to get a small business website found online.

Mobile Marketing Help

Running a small business has many daily challenges. Staying on top of the latest search engine optimization methods and digital marketing strategies is time consuming for busy entrepreneurs.

So, unless a business sells content marketing services, it generally makes more sense to outsource the tasks to a professional agency or to hire copywriters online who can generate targeted leads.

Ready to appear in local search results?

Want to generate more sales from mobile shoppers?

Mobile Copywriter provides nationwide digital marketing services, SEO, content creation and social media services for small and mid-sized businesses.

Use the blue button below to request help from the best mobile marketing company.

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Discover SEO Tips to Successfully Increase Website Traffic – Post #455

October 28, 2023October 3, 2018 by Ray Cole

Learning to increase website visibility is a valuable skill.

However, entrepreneurs are generally stretched too thin to put in additional hours toward mastering the craft.

SEO tips from Mobile Copywriter provide immediate benefits to help influence a website’s traffic.

What are the Benefits of Search Engine Optimization?

Essentially, SEO provides a compass for Google and for Bing to find content within a website that a user is seeking to discover.

Website owners who understand the power of this concept will have opportunities to take immediate actions — before the competition does.

Ranking number one on Google has benefits.

First, when millions of online users are able to see a website at the top of the search results for certain keywords, brand recognition for the website or company substantially improves.

Second, a website that is ranked number one by Google will typically receive more traffic than the other search results shown on the page.

Third, more traffic usually leads to more revenue.

A business that is dedicated to providing value for its customers should strive to get found online by nearby customers.

Therefore, a vibrant local SEO strategy will help a company get the word out to prospective buyers within the marketplace.

Increase Website SEO

While improving SEO is much easier said than done, small business owners can discover SEO tips that eliminate a lot of wasteful actions.

However, with some subtle adjustments and a lot of relative content, it is possible to generate greater levels of visibility online and more website traffic.

Shown below are several SEO tips to help increase visibility for a new website or for an aged website.

SEO Tip #1. Use original content — exclusively.

SEO Tip #2. Exclude information that is not relative to the title of the page.

SEO Tip #3. Link to internal web pages with similar content.

SEO Tip #4. Create a keyword density of 2 percent or less.

SEO Tip #5. Insert images and videos to improve the user experience for website visitors.

Hundreds of SEO tips are used by experts to increase website traffic.

However, with a focus on quality website content, a small business can experience a huge lift in the search engine rankings.

Mobile Copywriter helps business owners with affordable Internet marketing solutions that generate free leads and increases online sales.

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Copywriter Uses SEO to Generate Qualified Leads Online – Post #454

September 19, 2018 by Ray Cole

Search engine optimization is the best way to obtain qualified leads online. When everything within a marketer’s tool belt seems to stall, a competitive business owner might begin to experiment with various promotions and strategies to increase online sales. Although, a small business rarely has an unlimited budget to waste money on paid advertising campaigns. Mobile Copywriter helps local business owners achieve a higher return on investment with affordable SEO copywriting services.

What is Search Engine Optimization?

SEO logically streamlines web page content for search engines to quickly find relative information for a user’s online query.

For instance, imagine going to a local grocery store to find pet food. However, the retailer did not post a shopping directory or numbered aisles that contained a summary of featured items.

On an initial visit, this could be a very daunting and time-consuming experience. Although, asking for help from an employee within the store could provide a faster solution.

Next, imagine if canned pet foods are located on the same shelf as canned vegetables. A bad user experience would exist for first time visitors.

Interestingly, getting a website found online is far more complex than the aforementioned scenario.

Why?

Well, most items are labeled in a grocery store, and help should be available to find items that are in stock.

A website that is not properly optimized will be harder for online shoppers to find than a specific item within a grocery store.

Novice and advanced website designers routinely omit items that are necessary for a small business website to get found on Google.

Shown below are some of the items that a properly search engine optimized web page will include:

An amazing headline
Headings
Subheadings
Authoritative content
Keywords
Phrases
Title tags
Meta tags
Meta description
Page speed
Page breaks
Images
Image description
Image links
Internal links
External links
Sufficient word count
Proper punctuation
Exceptional grammar
Relevant content

According to the U.S. Small Business Administration, SEO services can increase a website’s visibility online.

Why Hire a Copywriter for SEO Versus a Content Writer?

The decision to hire a content writer or a copywriter largely depends on a company’s use for creative materials. So, what should a small business owner consider before hiring an experienced content writer or a professional copywriter.

Generally, a content writer provides informational web page content, eBooks, newsletters and blog posts at affordable rates.

A copywriter will use a series of compelling words to reach a reader’s pain points and encourage him to follow certain call-to-actions.

Copywriting should be earmarked toward sales-oriented marketing strategies.

Therefore, copywriters are recommended for the vast majority of business owners who are trying to figure out how to generate qualified leads online.

Copywriters who specialize in search engine optimization are capable of providing more value to small business owners than generalists who are not focused on producing content marketing collateral to increase inbound leads and online sales.

How Long Does it Take to Generate Qualified Leads With SEO Content?

When a small business owner or a marketing manager wants to calculate the ROI for a specific promotional strategy, it is wise to inquire about the expectations for qualified leads.

Many online marketers will promise a certain number of leads per day, make ridiculous claims or guarantee first page Google and YouTube rankings within hours.

The truth is, it is difficult to provide any credible answer without testing and experimentation. Sure, past performances and results from similar industries may be useful, however, every website is unique.

Lead generation will depend on a variety of factors, such as a website’s visibility in the search engines, content quality, content frequency and the marketing strategies that are implemented.

Mobile Copywriter uses the top SEO copywriting strategies to help small business owners increase website traffic and online sales. Use the button below to get more details about affordable ways to connect with targeted prospects via the Internet.

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5 Content Writing Ideas to Immediately Grow Your Small Business – Post #453

January 27, 2024July 11, 2018 by Ray Cole

1/27/2024

Entrepreneurs frequently dream about the quickest ways to increase online sales.

Want to know why?

Well, sales growth for a small business is proportionately tied to more revenue.

And, more revenue equals more money!

According to the Small Business Administration, funding is important for your small business.

However, your business can experience massive growth with a stronger connection to people who need your products and services.

Using your website, social media and various digital marketing strategies, your business can generate an unlimited amount of local Internet leads.

Mobile Copywriter shares proven content writing ideas to help you rapidly grow your small business.

Get Found Online With Content Writing Ideas

For several decades, copywriters have used long-form content to tell a story that resonates with readers, touches certain pain points and guides readers toward a call-to-action.

Advertising agencies typically hired copywriters to create content for sales letters, brochures, billboard messages and for a variety of printed advertisements.

These days, consumers spend an enormous amount of time online.

Visibility on desktop computers and mobile devices is a must for entrepreneurs who are serious about growing a small business.

On any type of device, content writing provides the best way for a small business to get found online.

Since Google chronologically ranks website content according to quality, it is wise to only add authoritative information to a company’s blog or website.

Content Writing for Search Engine Optimization

In a nutshell, search engine optimization aims to publish content in a manner that complies with Google’s best practices.

Webmasters and copywriters who focus on search engine optimization can increase the opportunity for a small business website to get found on the Internet.

Therefore, content writing that stands head-and-shoulders above the rest will ultimately rank on the first page of Google.

Small business owners who are well versed in SEO and content writing should take a few hours each week to create materials that website visitors will enjoy reading.

If a busy schedule prevents a small business owner from generating fresh website content, a professional SEO writer is highly recommended for the task.

Similar to buying cheaply made products or tools, growth-oriented business owners should avoid hiring cheap content writing services for search engine optimization.

Although, working with an experienced SEO professional could result in more local Internet leads for small business owners.

Write Weekly Blog Posts

Writing high volumes of authoritative content provides plenty of information for readers to absorb.

Posting insightful content each week can build engagement with readers who return to a small business website to get valuable tips.

On an annual basis, weekly blog posts can add 52 fresh pieces of content for a growing website. Stay ahead of the competition with frequent content contributions.

Entrepreneurs who are short on time or ideas can hire content writing experts to craft high-quality blog posts.

Create Original Website Content

Some business owners who want to immediately grow online sales for a service-based company will hire cheap article writing services or article spinners to create low-cost content.

However, original website content is needed to command search engine attention from Google, Yahoo and Bing.

While the cost for cheap article writing might be associated with fiscal responsibility, wise business owners will remember that Google issues penalties for attempts to artificially obtain an edge within its search engine results pages.

Write Helpful Social Media Content

While you have the ability to reach thousands of like-minded individuals for free, use the opportunity to provide your followers with valuable content.

Instead of spamming your audience with promotions to get more followers or to sell branded t-shirts, it is wise to offer helpful tips that could solve a variety of problems.

Connect with Mobile Copywriter to order content writing services that will keep readers returning to your website for valuable information and to improve your website rankings online.

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Mortgage Marketing – Post #452

April 12, 2019May 7, 2018 by Ray Cole

Lending professionals will thrive with branding that resonates with local home buyers and borrowers who want to refinance. However, mortgage lenders and brokers are often competing to originate loans from the same group of prospective borrowers. Mobile Copywriter provides a definitive overview of the best mortgage marketing strategies.

Becoming known as a reputable resource for government, conventional and alternative lending programs can establish a local mortgage company as the go-to resource for buying or refinancing a home.

Our mortgage marketing strategies are helping brokers and lenders build more engagement with prospective borrowers.

Using content creation methods that are designed to gain search engine visibility and to increase website traffic, we help our clients save money by avoiding “hit or miss” advertising methods.

Targeted Marketing Strategies

Instead of recommending massive mailing campaigns or expensive forms of online advertising, we educate our clients on the benefits of content marketing.

When lenders are consistently providing valuable information and resources for borrowers who are in the market for specific services, the opportunities to write more home loans will naturally increase.

Therefore, instead of hoping that buyers are tricked into clicking onto an advertisement just to generate mortgage Internet leads, targeted marketing strategies provide a win-win for lending professionals who truly want to obtain clients for life.

Using a variety of services, such as web content writing for mortgage companies, authoritative blog posts, social media networking and press releases, our clients who are too busy to complete similar tasks are able to receive targeted Internet leads.

Mortgage SEO

Search engine optimization is often viewed as some sort of mysterious art form that has lost its appeal in the world of online marketing.

The confusion typically stems from entrepreneurs who are largely unaware of the benefits of SEO. Perhaps, a small business owner hired an SEO specialist to get a website ranked on the first page of Google, but the process failed.

As the top ranked SEO copywriter for mortgage companies (go ahead and Google it for confirmation), we only use the most reputable online marketing strategies to help improve a website’s natural search engine rankings. The practice is commonly referred to as “White Hat” SEO techniques, which are highly recommended to avoid search engine penalties from Google or Bing.

When properly performed, mortgage SEO will increase the opportunities for a local website to get found online. Although, mortgage marketing managers and loan officers should know that it takes time to rank a blog or a website on the first page of Google for highly desirable terms.

Certain keyword phrases that are deemed as low-hanging fruit might be easier to rank online. But, it could take six months to a year for competitive terms to achieve favorable search engine rankings.

Sure, we have gotten many pages to appear at the top of Google in just a few weeks, however, we do not make the types of guarantees that causes people to lose trust in legitimate SEO techniques.

SEO Copywriting Gets Mortgage Marketing Results

Hiring an SEO copywriter is a great way to maximize a mortgage company’s marketing budget.

Here’s why!

Mortgage professionals are generally too busy to create enough content to consistently feed their pipeline, to remain up-to-date on SEO advancements or to perform A/B tests to gauge what’s working versus what is not.

Our mortgage marketing packages provide weekly blog posts, daily social media actions and periodic press releases. Instead of hiring three or more experienced creative specialists who would expect salaries and benefits of at least $60,000 each (copywriter, social media pro, content writer, editor, digital marketing expert), lending professionals can outsource the tasks to a professional SEO copywriting service.

Submitting informative and concise blog posts will improve the chances that readers will opt-in for certain offers or visit the website again to view future topics of discussion.

In addition to providing stellar search engine optimized web content, copywriters are also known for creating priceless call-to-action materials.

We provide the ultimate combination of services for effective mortgage marketing that builds brand awareness, website traffic, reader engagement, Internet leads and more closed loans.

Connect with us today about obtaining targeted mortgage leads from borrowers who are searching online for local lending services.

Mortgage Website Traffic

Similar to other types of sales, mortgage lending is largely a numbers game. For instance, a mortgage company that gets 1,000 monthly website visitors versus a company that gets 10,000 monthly website visitors will receive far less mortgage leads.

Sure, the traffic sources are vital to generating quality Internet leads. However, companies that are focused on generating organic website traffic via Google’s search engine results will not have to spend thousands of dollars each month on Facebook ads.

Content creation is an excellent way to increase mortgage website traffic for a local broker or for a regional lender.

Competitive mortgage lenders and brokers can work with SEO copywriters to create call-to-action content that encourages website visitors to apply for a home loan or to return to the website for additional information.

So, what types of content will generate free Internet leads for a mortgage website?

Home buying tips

Debt consolidation

Credit improvement

Financing programs

Pre-qualifying

Saving money

Benefits of homeownership

Reasons to hire a professional

Local community involvement

Content Marketing Strategies for a Mortgage Company

The days of creating a piece of content to never touch again are gone, as the Internet provides an expressway for smart marketing professionals to reach a massive amount of folks with content curation strategies.

Shown below are some of the best ways to share content via digital marketing methods.

Web page content

Blog posts

Videos

Podcast

Newsletters

Press releases

Social media

Web Page Content – Visitors rarely land on a mortgage website by accident. When a prospective borrower clicks onto a mortgage website, he is generally seeking information about buying a house or refinancing his current home loan.

With content that references some of the topics mentioned above, a new website visitor may take some time to check out some useful tips. Ideally, the prospective borrower will bookmark the website for a future visit.

Ironically, many mortgage company websites are rarely updated. Therefore, when a prospective borrower returns to a previously visited website for more info, she is likely to go to other mortgage websites that consistently provide fresh web page content.

Blog Posts – While potential borrowers are unlikely to frequently check out a mortgage company’s “About Us” page or its “Services” page, a high number of repeat visits may be made to view helpful blog posts.

As an unbeatable method to stay connected with prospective borrowers, blogging is an excellent way to build a subscriber base that gets a notification when a new blog post is published.

When a mortgage company can retain a borrower’s attention by drawing them toward a branded mortgage website several times a month, a greater level of trust will exist to move the relationship forward. The probability is extremely high for a trusted mortgage lender to receive a phone call when the borrower is ready to apply for a home loan.

Videos – Since a large percentage of consumers love to watch visual content that enables them to follow along, live video presentations and recorded videos are used to cover a wide variety of topics.

In 2018, and beyond, video marketing is projected to become the preferred method for building an audience of raving fans. Viewers can easily subscribe to their favorite channels, and receive a notification when a new video is published.

Podcasts – As a digital audio file, subscribers can listen to recorded topics of interest. According to Search Engine Land, podcasts may be used to build credibility, authority and search engine rankings.

Newsletters – Monthly or quarterly newsletters may be used to provide a variety of details that readers might find useful.

Press Releases – a mortgage company can hire a copywriter to create informative press releases. While a press release is not a mortgage marketing method that improves SEO, the opportunity for social sharing, media attention and brand awareness makes this a viable way to get the word out about major announcements or upcoming events.

Social Media – Today’s mortgage marketing professionals are aware of the power of social media networking. It provides an excellent forum to educate, entertain and inform a community of followers about a variety of topics.

Many reciprocal benefits are realized via social media, as helpful tips and services may be received from a variety of followers. Social media networks, such as Facebook, Twitter, LinkedIn, Google+ and Pinterest are excellent platforms for mortgage firms.

Generate Free Mortgage Marketing Leads

Mortgage brokers and small mortgage companies often discover that lead generation is very expensive. Some of the largest mortgage companies in the country are spending millions of dollars each month toward paid advertising that makes it difficult for local mortgage firms to compete.

However, our promotional strategies are helping local originators generate free mortgage leads. Therefore, without a huge budget for pay-per-click leads, display ads, social media advertising, direct mailing costs or telemarketing campaigns, we help our clients dominate their markets for local Internet leads.

Our 7-Step Process for Content Marketing Success helps brokers and lenders obtain exclusive leads for purchase, refinance and for reverse mortgage loans.

Hire Copywriters for Call-to-Action Mortgage Marketing Strategies

While every company hopes that each website visitor will complete an online application for a mortgage loan, the reality is quite different.

A borrower might review three or more websites before selecting a mortgage company to work with.

Companies that provide an enormous amount of value will probably notice that a fair amount of repeat visitors have returned to their websites. Although, it’s actionable types of content that moves the prospect toward becoming a customer.

Mortgage brokers and sale managers can hire copywriters to create content marketing strategies that motivate website visitors to pick up the phone or to submit their contact information via a contact form.

Content Marketing Costs for a Mortgage Company

So, how much money should a mortgage company spend per month for content marketing? The actual answer will vary according to the number of loan originators that a company employs and the company’s average conversion-to-leads ratio.

Affordable content writing services for mortgage companies are worth their weight in gold — regardless of price.

Why? Because ranking on the first page of Google for highly desirable keywords will enable a mortgage company to get more Internet leads than companies that are shown on page two or beyond.

Cheap article writing services and content marketing services might charge $50 per article or $200 per month, while professional article writing services might charge $200 per search engine optimized article or $1,000 per month.

Like everything else, the supply and demand for high-quality content writing that generates website traffic and Internet leads will cost more than generic information that is quickly produced.

Here is why the costs for an exceptional content marketing system for mortgage companies is a no-brainer.

Using an average loan amount of $200,000, a mortgage company would gross $3,000 with a loan origination fee of one and a half points.

Mortgage companies with content marketing costs of $1,000 per month would recoup their costs with just one loan per quarter.

Ideally, a local mortgage company that generates daily Internet leads via digital marketing could easily close 4 or more loans per month to realize an ROI that is more than 10 times the cost of content creation and marketing services.

Increasing Brand Awareness for a Local Mortgage Company

In an age where consumers are using their smartphone and laptops to search for everything online, mortgage companies need to have a strong local presence to compete against larger lenders.

Consumers know that Google has displayed the websites with the most authoritative content at the top of their local search engine results pages.

Frequently appearing on the first page of Google, in social media and in press releases are excellent ways to build trust and brand recognition with local customers.

Mortgage companies can get the word out about a new office or recent developments by hiring experienced copywriters for increasing brand awareness.

Considerations

Storytelling that shares bite-sized chunks of information may be used to provide an endless amount value for readers who initially land on a website via a specific keyword search, such as “Copywriter PA” or “Copywriter Mortgage Content.”

We help mortgage companies that are eager to close more FHA, conventional, VA, USDA and reverse mortgage loans.

Contact Mobile Copywriter for mortgage website content that dominates local search engine results.

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