Uncategorized

Marketing for Qualified Sales Leads – #Post #418

by

Sales Leads

 

Finding customers to call can consume a lot of time for a professional sales representative. Speaking with the wrong customers could be a waste of time, too. Quality time that is allocated toward marketing for qualified sales leads may result in more closed transactions.

Why Qualified Sales Leads are Used by Top Performers

If every customer contact resulted in a closed sale, an order taker could probably close many of the same transactions. Everyone knows that sales is largely a numbers game. However, instead of working with a hundred prospects to achieve a one percent closing ratio, it makes more sense to shoot for a 10 to 20 percent closing ratio via qualified sales leads.

Top sales reps seem to have a unique process for weeding out the tire kickers. Ironically, top performers will spend a limited amount of time with customers who are not qualified to make a purchase. By spending a higher percentage of their working hours with qualified buyers, top sales reps should have more closed deals than sales reps who are shuffling through a generic list of Internet leads.

Using Content Marketing Strategies to Generate Qualified Sales Leads

In many industries, sales representatives are using the same methods to get Internet leads. Instead of buying leads that have been sold to multiple insurance companies, mortgage companies and real estate firms, a sales rep can use content marketing strategies to generate qualified sales leads that have a higher probability of converting.

Content enables sales reps and small businesses to connect with local consumers. When consumers are given helpful information and actionable tips, there is a good chance that the provider will receive a phone call when certain products and services are needed.

Copywriters can produce high-quality content to obtain qualified sales leads. We provide the best content writing and marketing strategies for small businesses.

Contact Mobile Copywriter for Internet marketing strategies to convert more sales.

 

Get Info

 

Mortgage Loan Officer Leads – Post #417

by

Loan Officer Leads

 

Free Internet leads provide a cost effective way for loan officers to find new purchase and refinance deals. Whether employed at a bank or at a local mortgage company, lending professionals can find opportunities to increase their monthly production volumes. Targeted mortgage loan officer leads are ideal for connecting with home buyers who are searching online for competitive financing programs.

Use Inbound Marketing Strategies to Generate Mortgage Loan Officer Leads

Local mortgage companies and loan officers may try a variety of methods to generate new leads. However, many lending professionals are still using outbound strategies to generate mortgage leads. Popular outbound strategies often consist of cold calling, direct mail campaigns, telemarketing and billboard advertising. A few nationally recognized mortgage lenders spend a ton of money on radio and television ads, too.

Inbound marketing strategies provide low-cost methods to generate mortgage loan officer leads via modern technology. Using web page content, blog posts, press releases and social media are ideal ways to generate inbound phone calls that may result in mortgage loan officer leads with higher conversion ratios. Inbound marketing enables loan officers to speak with borrowers who are seeking a mortgage loan versus using outbound methods to hunt for lending opportunities.

Inbound marketing strategies are used to maximize a loan officer’s time and earnings. Connecting with five or more prospects each day who are looking for a home loan could results in a pipeline that is full of new loan applicants. Additionally, inbound marketing produces free Internet leads.

Hire a Copywriter For Search Engine Visibility And Reader Engagement

Fortune 500 companies hire copywriters to create sales oriented materials that gets buyers to notice a brand and its value. Copy is also created to persuade consumers to try certain products and services. Mortgage industry professionals can also hire a copywriter to improve their website’s search engine visibility. Mortgage companies with the strongest web presence are more likely to attract prospective borrowers. Therefore, it makes sense to hire the best copywriter for mortgage loan officer leads.

Contact Mobile Copywriter today about obtaining high-quality content to get found online.

Content Marketing Strategies to Increase Loan Officer Salaries – Post #416

by

Loan Officer Salaries

 

Updated 11-8-2018

 

Hourly pay rates or annual salaries are typical for many professional jobs. However, mortgage loan officers rarely work traditional banking hours from 9 to 5. Using the power of digital marketing, it is possible to increase loan officer salaries with high-quality website content.

Who is Responsible for Increasing Loan Officer Salaries?

The answer may largely depend on a company’s compensation structure. Salaried loan officers might receive minimal bonuses and commissions. Mortgage professionals who are paid on a commission-only basis could receive a generous level of compensation for funded transactions.

According to the Bureau of Labor Statistics, loan officers had median earnings of $63,650 in 2016. With earnings that are more than 30 percent above median pay rates in the United States, loan officer salaries may provide a comfortable lifestyle for motivated professionals.

In a nutshell, loan officers must hustle to make huge earnings in the mortgage industry. Professionals who roll up their sleeves to do whatever it takes to find new applicants and referral sources are bound to exceed the production levels of unmotivated order takers.

Owing the responsibility for personal production is a top characteristic among originators with the highest loan officer salaries. So, it is wise to avoid waiting for fancy television commercials, mail campaigns or telemarketers to generate mortgage leads. For loan officers who want to take control of their earnings, vibrant content marketing strategies offer winning solutions.

Best Content Marketing Ideas to Skyrocket Loan Officer Salaries

Content is king! It allows companies and individuals to build trust and relationships with prospective customers. High-quality content writing can attract targeted mortgage leads for purchase and refinance transactions. Shown below are ideas that can skyrocket loan officer salaries with professional content writing.

  • Web page content
  • Weekly blog posts
  • Press releases
  • Social media networking

While some lenders and loan officers will attempt to create their own content, it is not advisable. The best results in any profession are usually performed by an expert.

For instance, an experienced loan processor or an underwriter could probably write a home loan for a new mortgage applicant. However, it’s probably not the best use of a processor’s time, and some specific options or disclosures may be overlooked.

The same logic is applicable for content that is used to market a website. When other companies are competing to get found online, it makes sense to have a content marketing expert handling the assignment.

There is no reason to have a beautiful website that does not generate Internet leads. Companies that are not generating website traffic and Internet leads are clearly using the wrong content marketing strategy.

The best content marketing strategies add higher visibility and brand awareness for small business websites. Copywriters are skilled in content creation methods that entice readers to pick up the phone or to fill out a contact form on a company’s website.

Working with a copywriter who understands how to promote content in ways that are search engine friendly can quickly increase loan officer salaries.

 

Connect with more home buyers today!

 

Contact Mobile Copywriter for website content and article writing services that are designed to generate more website traffic and more Internet leads.

 

Get Info

 

 

 

Building a Purchase Mortgage Lead Strategy – Post #415

by

Purchase Mortgage Lead

 

Now is a great time to work as a mortgage loan originator. Having a giant box that is filled with the very best prospects would enable a lending professional to effortlessly close an abundance of home loans. Forming a solid purchase mortgage lead strategy is the ideal way to connect with local home buyers.

Reasons to Build a Purchase Lead Strategy

Helping a family secure financing for one of the largest purchases that will appear on their credit report has its rewards. Mortgage loans that close on time without any major hiccups could enable a loan originator to land a client for life, and the added benefit of receiving unlimited referrals. Let that sink in for a moment! A job well done could lead to future introductions that may each provide thousands of dollars in additional earnings.

When a prospective borrower receives a mortgage pre-approval, places a deposit on a sales contract and begins packing, the show is in motion. Barring some strange occurrences, most transactions should sail through the closing of escrow.

Closed purchase transactions are instantly funded. Unlike a refinance transaction, there is not a rescission period. It’s a done deal! The excitement level for a client who is getting the keys to a new place to call home is usually more sentimental than the feeling that a borrower gets when receiving a check for a portion of their home equity.

Reaching home buyers who need financing is a challenge for many originators. However, in nearly every market, consumers are searching online for the ideal home to buy and for the money to finance it. A purchase mortgage lead strategy will supply a loan originator with targeted buyers to contact.

Hiring a Copywriter to Build a Purchase Mortgage Lead Strategy With Content Marketing

Loan originators can build a larger fanbase and a huge blog subscriber list with content marketing. Making connections with people is the best way to form a purchase mortgage lead strategy. Unlike online ads, people may connect with a loan originator who provides valuable information, helpful tips and ways for home buyers to save money.

We use a 7-Step Process for Content Marketing Success that is a set-it and forget-it way for loan originators to generate free Internet leads. A variety of methods are used to attract inbound leads via high-quality content. Our web page content, blog posts, press releases and social media posts are designed to build website traffic, reader engagement, Internet leads and online sales for mortgage professionals.

Contact Mobile Copywriter today for more information about local marketing help for small business owners.

 

Affordable SEO Rates For Small Businesses – Post #414

by

Affordable SEO Rates

Growing a small business is a challenge for many hardworking entrepreneurs. Forging ahead without a clear path to reach a sustainable amount of revenue requires an extraordinary amount of dedication. With affordable SEO rates, a small business can generate more website traffic, Internet leads and online sales.

Why Hire Affordable SEO Services?

Beyond the obvious reasons, affordable search engine optimization services are perfect for small and mid-sized businesses. Instead of hiring a large agency for SEO services, a small business can select low-cost options to concentrate on local sales opportunities.

Wise entrepreneurs can avoid paying the same SEO rates that are geared toward large companies that desire global marketing strategies. Passing on cheap SEO services is generally a good idea. As usual, if it sounds too good to be true, it probably is. Many cheap SEO firms use offshore companies with monthly SEO rates between $99 and $199 per month. Hiring a company with affordable SEO rates is a great idea for small business owners.

Large companies achieve rapid growth by hiring experienced professionals who are worth their weight in gold. For instance, Google and Facebook continue to dominate their competitors by paying top salaries to attract the best talent around. Therefore, business owners who want to outperform their competitors should plan to pay more than the cost of a daily latte to supercharge their company’s online sales.

Affordable SEO services does not mean reduced quality. Small and mid-sized businesses will receive high-quality SEO services that improve local rankings in the search engine results pages (SERPs).

Cost of SEO for Local Businesses

SEO rates vary among SEO services. Entrepreneurs should work with trusted SEO companies that provide results-driven strategies, even if the SEO costs are twice as much. For instance, if an SEO firm charges $1,000 per month and a competing SEO company charges $2,000 per month, an entrepreneur has to determine whether the added $12,000 per year will provide additional benefits.

Entrepreneurs who understand the numbers may better appreciate the impact that increased branding, additional website traffic, more Internet leads and more closed sales will have for their businesses.

There is an opportunity cost for entrepreneurs who are not investing in local SEO strategies. Fortunately, incredible results are achievable via affordable SEO rates.

Contact Mobile Copywriter for branding and for increased website visibility.

 

Generate Internet Leads With B2B SEO Services – Post #413

by

B2B SEO

 

Business-to-business search engine optimization services provide helpful support for local companies. Using a variety of cutting-edge marketing strategies could result in free Internet leads. Moreover, B2B SEO services aim to increase website traffic and online sales for local firms.

Why Should a Company Invest in B2B SEO Services?

Competition intensifies each day for local companies. Many of the largest retail stores and neighborhood businesses are losing money to online businesses. With a modest investment, a small business owner can establish a presence to get found online by local buyers.

Businesses that do not appear on the first page of the organic search results for popular products and services are largely invisible to local buyers. While it seems unfair, only 10 website results are displayed in a search engine’s natural rankings that appear on the first page. Getting ranked on the first page of Google, Yahoo and Bing is a major achievement for a small business.

Some entrepreneurs confuse exact-name search results with ranking on the first page of Google. For instance, if a business owner performs a search for the name of his website and it appears on the first page of the search results that is considered an exact-name search result. The whole idea of search engine optimization is to extend a company’s reach to buyers who are simply shopping online for a product or a service.

B2B SEO services work to achieve higher visibility in local search engine results for small businesses. Favorable search engine rankings can enable a company to generate more website traffic and free Internet leads.

B2B SEO to Obtain Local Internet Leads

Small business websites that are properly optimized should get found online quicker and receive more website traffic. Local SEO Services and SEO copywriting companies can prepare a plan that details the strategies to improve online visibility for a small business. A vibrant B2B SEO plan can generate local Internet leads from targeted buyers.

Contact Mobile Copywriter today for online marketing services.

 

Organic Search Provides the Best Leads for Low-Cost Marketing Strategies – Post #412

by

Best Leads

 

Low-cost marketing strategies can save money and increase profits for small businesses. Obtaining a favorable organic search engine ranking can attract more website traffic from local prospects. High-quality website content is needed to generate the best leads online.

Does Pay-Per-Click Provide the Best Leads for a Small Business?

Pay-per-click leads can provide value for companies with a significant marketing budget. If a company converts enough pay-per-click leads, a positive return on investment could encourage an entrepreneur to continue using the strategy.

For small businesses with limited amounts of advertising money, the best leads are obtained for free.

Is Social Media Marketing Guaranteed to Deliver the Best Leads?

A lot of marketers are sold on the benefits of social media promotions. Everyday small business owners are advertising on Facebook, Twitter and LinkedIn to generate local leads. However, some entrepreneurs are making money via social media ads, while a lot of business owners are losing money via social media advertising.

Free Internet leads that enable a small business owner to spend money on other items are the best leads to pursue.

Why Organic Search Provides the Best Leads for Local Businesses?

Organic search engine results are provided via Google, Yahoo and Bing for free. However, it takes time for a small business website to reach the first page of local search results. Since many entrepreneurs are seeking lightening fast results, paid advertising is the chosen path versus building content to generate free Internet leads.

A search engine optimized website could generate a daily supply of leads. More closed deals are possible when a sales rep has access to an unlimited amount of targeted leads. Whether using a smartphone, laptop or desktop computer, an Internet connection enables anyone to perform a web-based search. Many users are conditioned to skip over the paid ads to view the organic search results. Companies that appear in the upper portion of the organic search engine results are most likely to receive inquires from prospective buyers.

Contact Mobile Copywriter for lead generation strategies to close more sales.

 

Inbound Marketing Strategies to Get More Website Traffic and Local Leads – Post #411

by

Inbound Marketing Strategies

 

Small business owners spend an enormous amount of time trying to figure out the best way to increase online sales. Maintaining a strong online presence could enable a local business to get found online. Using top inbound marketing strategies can lead to more opportunities for small businesses.

Why Use Inbound Marketing Strategies to Increase Website Traffic?

With engaging content, entrepreneurs can generate more website traffic with inbound marketing. Free website traffic and sales leads are among the primary benefits of inbound marketing. Rather than using paid advertisements, business owners can use an inbound marketing strategy that saves a lot of money.

Traditional lead generation methods will come to a halt when a company stops paying for advertising or for direct mailing costs. However, inbound marketing uses evergreen content that has the potential to produce local leads for several years.

Inbound marketing strategies that attract web-based users can significantly increase website traffic for a local business. Inbound marketing methods are also ideal for building brand awareness for a small business.

Outsourcing Inbound Marketing Strategies to SEO Copywriters

For an effective inbound marketing plan to work, a company’s content must be highly visible online. Certain content strategies may involve lead generation via social media platforms. However, local businesses might get the best results from search engine optimized copywriting.

SEO copywriters can create unique content that helps a small business website obtain higher rankings in the local search engine results. While some companies may decide to write web page content, blog posts, press releases and social media posts in-house, outsourcing the tasks to a professional will save a local business time and money.

Get Local Leads With Inbound Marketing Strategies

Ultimately, inbound marketing should generate more online sales. With a consistent amount of content, small business owners can use inbound marketing to obtain more local leads. We help local companies get found online with high-quality website content.
 
Contact Mobile Copywriter today to quickly build brand awareness and more connections with local buyers.

Hiring Freelance Copywriters for Landing Page Content – Post #410

by

Freelance Copywriters

 

Website content is helpful for building engagements with local buyers. When presenting a basic offer or a lead magnet, landing page content may provide higher conversion rates. Small business owners are hiring freelance copywriters to craft some amazing content for landing pages.

Why Should a Small Business Use Landing Pages?

Landing pages are designed to get more web-based users to opt-in for a specific offer. Unlike a blog post or standard web page content, high-quality landing pages aim to capture a user’s contact information. Freelance copywriters can add compelling content that motivates a user to take action.

Best Ways to Drive Traffic to a Landing Page

While search engine optimization works wonders for most forms of website content, landing pages are frequently used to get a direct response. Small business owners have experienced a lot of success with landing page promotions.

Generally, the page is shared online using free promotional methods via email and social media platforms. Paid advertisements may also be used to send targeted traffic to a landing page.

Why Hire Freelance Copywriters Versus Content Writers for Landing Pages?

Some companies will hire web content writers to create landing page content. Since the bulk of the content should be sales oriented versus informational, a freelance copywriter will be more suitable for the task.

In terms of costs, freelance copywriters typically charge more money than web content writers. However, having the best call-to-action strategist at the helm of a creative assignment could generate a significantly higher return on investment.

Freelance copywriters are tasked with creating persuasive content that moves readers to take action. When a small business owner is paying to drive traffic to a landing page, every additional edge can lead to increased conversions.

Contact Mobile Copywriter for search engine optimized content that gets noticed online. Use the blue button below to connect with us today.

Affordable SEO Package for Small Businesses – Post #409

by

Affordable SEO

Updated 1/24/2024

Small businesses that need budget-friendly marketing ideas can hire an search engine optimization service.

Through targeted website traffic, a local business could obtain more Internet leads and online sales.

Small business owners can contact Mobile Copywriter about getting an affordable SEO package.

Does SEO Work for Small Businesses?

Absolutely!

Essentially, search engine optimization aims to improve a website’s visibility.

When a small business is competing against millions of companies to appear on the first page of the search engines, SEO is largely the reason.

Some entrepreneurs are not convinced that search engine optimization works.

However, it’s very easy to view companies that appear on page 10 of Google versus businesses that are shown on the first page of Google.

SEO specialists can explain why a website has reached the top of the search engine rankings.

Experienced SEO professionals can also explain what type of SEO help is needed to improve a website’s ranking.

Our SEO services can quickly help a small business improve its online ranking.

What is the Secret to SEO?

There is no secret or mystical powers that are used to improve website rankings for a small business.

SEO requires a dedicated focus toward keyword research, competitor analysis, on-page metrics, backlinks, internal web page linking and authoritative website content.

Small business owners typically waste several years while waiting for their website rankings to reach the top of the search engines.

Most entrepreneurs are simply too busy to perform the tasks that are needed to maintain a formidable SEO strategy.

Hiring a Copywriter for Affordable SEO Packages

SEO services are often too expensive for small businesses.

In fact, many companies resort to hiring cheap SEO services to increase website traffic.

Hiring an SEO copywriter is a great idea for local companies.

Copywriters can perform similar services that are much more affordable for small businesses.

Since high-quality content is one of the most important aspects for obtaining a first page Google ranking, it’s easy to understand why many businesses are hiring Copywriters for SEO services.

Contact Mobile Copywriter to discuss affordable SEO packages.

Connect with us today to get on the path toward more website traffic and online sales.

Order SEO