Website Content Archives - Small Business Copywriter

Lead Generation Content

High-quality content writing can generate an abundance of sales leads.

When referral sources slow down and corporate marketing support has mortgage lead generation challenges, loan originators may realize lower productivity.

Additionally, thousands of competitors are using social media to share similar messages.

So, what gives?

Content creation via a search engine optimized article writing service can build engagement, brand awareness and trust that sends home buyer leads on autopilot.

Some companies will suggest that loan originators self-generate mortgage leads via handwritten notes, blog posts and social media posts.

While the approach beats a blank, user generated content often misses the mark.

Greater results will appear when loan originators receive leads from the top SEO article writing service for mortgage companies.

About SEO Article Writing Service

Content creation must be visible to gain any sort of traction.

Regardless of how impactful the content is, it won’t matter if no one sees it.

Therefore, it’s wise for loan originators to focus on selling versus prospecting.

Picture a racecar driver getting out during a race to change her own tires – irrespective of her skill set, it’s imperative to focus on the finish line, while the pit crew handles performance issues.

Having an SEO article writer that helps the team raises the opportunity for optimal performance.

In difficult times, where companies are cutting back to save money, it pays to outsource content creation services to the top SEO article writing service for mortgage companies in the USA.

Reach Online Marketing Goals

Having a target to reach enables mortgage professionals to measure progress.

Since everyone is trying to find free Internet leads, most people are lost online.

To be fair, we do the same thing – write content to generate copywriter Internet leads.

However, if you search for the keyword phrase:

Copywriter Internet Leads

We’re generally the top Google result that’s surrounded by some serious competitors.

Not a flex, but proof that we can help mortgage companies reach online marketing goals, too.

Want to achieve keyword rankings and website traffic that makes competitors envious?

Get connected with the top article writing service for mortgage companies.

Our top mortgage SEO writer is a veteran loan originator and mortgage expert.

Hire Top SEO Article Writing Service to Generate Leads

Save time and money on your marketing goals.

Get inbound leads from motivated buyers.

Want to dominate your market area?

Reach out to inquire about ranking for valuable mortgage keywords that attract local leads.

Contact Mobile Copywriter today for more information.

Website Copywriting Services Versus Hiring In-House

March 22, 2024April 28, 2022 by Ray Cole

Updated 3/22/2024

Experienced copywriters provide content that generates brand awareness and sales for all types of businesses.

Whether a company offers local services or sells products around the world, a copywriter plays an important role within the content creation team.

Mobile Copywriter offers some insight toward hiring website copywriting services versus hiring in-house copywriters.

What is Copywriting?

Some people confuse the word copywriting with the process to obtain a copyright.

Copywriting is performed by a professional copywriter who aims to attract attention and sales with words.

The latter term relates to the legal ownership of originally created works that are registered with the U.S. Copyright Office.

Website Copywriting Services

Massive exposure is needed to grow an online business.

Business owners and sales professionals know that more prospects usually result in more conversions, as sales is a numbers game.

The same is true for online businesses.

Companies that are highly visible online have a huge advantage over competitors who are ranked beyond the first page of Google, lack a social media presence or fail to embrace email marketing.

Small and large businesses can get found online faster with experienced website copywriting services.

Shown below are some of the most requested services:

Brochures
Email marketing letters
Blog posts
SEO copywriting services
Web page content

Professional website copywriting services often compete against cheap article writing services.

While there is rarely any comparison, business owners typically get what they pay for.

Experienced copywriters have performed the above services thousands of times versus freelancers with less than a year or two of experience.

Therefore, cost should not be the only consideration when deciding to outsource a company’s creative marketing support.

Hiring an In-House Copywriter and Content Creators

Entrepreneurs who are focused on sales and managing a business may need help with promotional copy, content writing and marketing services.

Deciding to hire a copywriter in-house and additional members for a professional content creation team is a valuable investment for any company.

However, the costs for in-house creatives is expensive for small and mid-sized businesses.

The salary for a copywriter with more than five years of experience could exceed $100,000.

An outlay of $60,000 or more for each additional member of a content team, such as a graphic designer, a copy editor, content writers, proofreaders, a videographer, content marketing professionals and a competitive benefits package will require a robust HR budget.

According to the U.S. Bureau of Labor Statistics, the mean hourly rate for writers was $39.00 per hour as of May 2021.

Although, writers earned mean annual wages of $81,120, writers in the top 25 and top 10 percentiles earned $101,080 and $133,580, respectively.

Additionally, employee turnover can decrease production and increase a company’s cost to train new hires.

Outsourcing Costs for Website Copywriting Services

The actual rates for freelance copywriters and agencies that provide website copywriting services will vary among creative firms.

Companies that spend many hours researching specific topics, competitors, keywords, SEO strategies, headlines, marketing ideas and finalizing the project with a solid call to action are likely to charge more money than creators who invest less time.

Freelance copywriters might charge $30 to $50 per hour or more.

Professional copywriting services often charge more than $75 per hour.

When considering the costs per item, an email marketing letter could cost more than $300, a sales page could cost $500 or more, a web page could cost $500 or more and the costs for a landing page could exceed $1,000.

Some website copywriting services offer monthly retainers that range from $500 for basic projects to $5,000 per month for customized projects.

The value of a copywriter’s experience and the amount of time invested to complete a project are usually the determining factors for copywriting rates.

Order Website Copywriting Services Online

Copywriting services are needed to compete against businesses online.

The return on investment outweighs display advertising and pay-per-click ads.

Reach out to discuss website copywriting services to dominates local markets.

Mobile Copywriter offers high-quality SEO copywriting services, direct response copywriting, email marketing services and website copywriting services for businesses in PA, CA, LA, GA, VA, WA, Green Bay and throughout the United States.

I Need Content

Does Your Marketing Strategy Include SEO Copy? Post #476

August 14, 2023May 14, 2020 by Ray Cole

SEO copy provides the optimal amount of web page content for your website. When search engine optimized content is eloquently created, website visitors are more likely to become buyers. Mobile Copywriter applies cutting-edge digital marketing strategies that increase website traffic for small businesses.

Email Marketing

Small business owners can obtain a favorable open rate and more conversions with SEO copy.

With an engaging email letter that speaks toward a customer’s needs, your response ratio and your sales revenue could soar.

Getting started with an email marketing campaign is a wise investment that enables you to quickly reach out to your subscribers.

Landing Pages

If you want to realize the highest return on your marketing costs, a well-designed landing page can outperform a standard web page.

Great for ecommerce and for business owners who sell products online, landing pages with SEO copy are created to compel readers to take action.

Without a website, some entrepreneurs use Facebook Ads and Google Ads to drive traffic to a landing page that is equipped with a buy now button.

Blogging

Sure, your blog writing can feature generic content. A lot of business owners and professional service providers write their own blogs.

Although, the savings from writing your own blog could result in missed opportunities.

Why?

When SEO copy is included within all of your blog posts, your content will rank higher in the search engine results.

As it becomes easier to find your blog online, your subscriber list will continue to grow.

Experienced SEO copy writers are recommended for crafting marketing collateral that will be used toward growing your business.

Press Releases

A press release that mentions a newsworthy topic is a great way to obtain a shareable piece of content for your audience.

While a press release does not provide a tremendous amount of SEO value, it can contribute toward your off-page SEO strategy.

Enhance your marketing initiatives with a cleverly-written press release to remain better connected with your target market.

Website SEO Copy

A website marketing strategy is very important for your business. Without a plan, you would endlessly wish for any type of traffic to land on your website.

However, website SEO copy should be designed to attract targeted prospects that result in free Internet leads for your business.

Using a subtle approach to guide prospective customers toward a marketing funnel or to a marketing outline, such as the one shown on the web page below could be a game changer for your business.

Ultimate Low-Cost Website Marketing System

SEO marketing activities will enable more people to find your website in Google’s search engine results.

Contact Mobile Copywriter for copywriting support to get found online in Google’s search engine results much faster.

I Need Content

3 Tips to Rank a Mortgage Website on the First Page of Google

December 11, 2019 by Ray Cole

Mortgage brokers and loan officers can generate more business with a stronger online presence. While attracting more website traffic and home buyer leads is a major goal for most lending professionals, few companies are maximizing the opportunity to generate free inbound traffic. Mobile Copywriter shares some of the best tips to rank a mortgage website on the first page of Google.

Reduce the Clutter on Your Website

A cluttered website often fails to provide a path for visitors to follow.

This generally causes a visitor to bounce around various areas of your website or to perform another search engine query.

Maintaining a clean website that provides concise details for readers can increase the time that a visitor spends on your top web pages.

Removing oversized graphics and images that take too long to load can also improve your website metrics.

Tip: Fast loading websites will typically rank higher than a similar site that loads slowly.

Google will only showcase websites that are properly optimized to provide fast

results for users on its first page search engine results.

Create High-Quality Content for Your Mortgage Blog or Website

Throwing content onto your website to see if your traffic spikes or tanks is a bad idea.

Every piece of content that is created for your blog, website, social media profile or a press release must be outstanding.

Yes, you should aim for perfection.

Why?

Because, you are competing against millions of search engine results from other mortgage companies with similar goals.

Taking additional time to carefully craft anything that you want to publish will generally separate your website from the average mortgage company.

Within your content, you must write and display content that is relevant to the topic that resulted in the visitor’s arrival to your website.

High-quality content will consist of proper grammar and a unique voice.

When a mortgage company website contains information that may be found on any lender’s website, it generally becomes more difficult to rank on the first page of Google.

For instance, the best financial writers and bloggers will struggle to rank above Bankrate’s website for the keyword phrase — mortgage calculators.

Similarly, Bankrate does not compete against our top Google ranking for the keyword phrase — mortgage website content.

Tip: Create phenomenal content for your blog or website to generate more organic traffic, build engagement with readers and to obtain free mortgage leads.

Hire a Mortgage Copywriter for SEO Services

When you are undecided about mortgage marketing ideas or the best ways to grow a mortgage business, an SEO copywriter that specializes in the financial industry will create content that highly resonates with borrowers and meets the highest compliance standards.

The best use of your time will be allocated toward closing loans and growing your mortgage origination volume.

If writer’s block keeps you from consistently fueling your website with high-quality content, your borrowers and prospective clients may be engaged via competitors who are determined to close more mortgage loans in 2020.

Also, you should avoid cheap article writing services and web designers who outsource various content creation tasks to freelancers who lack a significant amount of mortgage industry knowledge and experience.

If ranking on the first page of Google was as easy as many marketers proclaim, everyone would avoid paid advertising and wait for organic traffic to flow toward a marketing funnel or toward a mortgage website.

Hiring an experienced mortgage copywriter to write content for your blog or website will result in increased brand awareness, free inbound leads and more closed transactions for your mortgage business.

Tip: Avoid sales calls from marketing professionals who want to rank your business on the first page of Google. Instead, perform some due diligence of your own. Search for the specific services that you need, such as affordable mortgage copywriters, increase website traffic for a mortgage company, hire a mortgage copywriter or mortgage content writers to find out who has the skills to rank for the services that are being offered.

Want to close 20 additional loans or more in 2020?

As the best content creators for the mortgage industry, Mobile Copywriter will help you exceed your sales goals.

Are you ready?

Bonus Tip: 10 Reasons to Hire a Copywriter

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Generate Mortgage Leads While Mortgage Rates Are Low

August 14, 2023October 16, 2019 by Ray Cole

Updated 3-5-2020

Mortgage rates are shopped online to find the best deal. Unfortunately, many home buyers are not aware that the lowest displayed rate does not always equal the lowest cost or the best mortgage terms. Mobile Copywriter provides the best mortgage marketing ideas to help brokers and lenders close more loans.

Using Mortgage Rates to Get the Best Mortgage Leads

Mortgage professionals who can sell borrowers via the lowest rates in the marketplace should have an easy path toward lead generation.

However, a broker or a lender with pricing that is a quarter-point above the best mortgage rates available can certainly compete to win.

Here are a few ways to compete against price:

Lower overall costs (rate & price combination)
Excellent customer service
Solid customer reviews
Local office presence
Mortgage marketing strategies

Build Brand Awareness for a Mortgage Company

Local brand awareness is one of the best ways for a mortgage company to generate free mortgage leads. When a borrower is ready to obtain financing to buy a home, she may reach out to a mortgage company that is recognized in her area.

A mortgage business with a strong brand has conveyed reliability, trust and value in the market that it serves.

Some mortgage companies are largely known from promotions that display low mortgage rates in print and online.

Although, mortgage professionals who cannot compete on price alone may use other methods to grow a mortgage business and to reach more prospects.

We provide the best content creation strategies and mortgage marketing ideas to connect with prospective borrowers before the competition does.

Content Writing Services to Generate Mortgage Leads Online

With the right marketing system, it is easy to maintain a pipeline of borrowers who need financing for a home.

Doesn’t everyone use a marketing system?

No!

Every mortgage company has different goals, different leadership and a different path toward success.

Every borrower does not get the same mortgage rates.

Each borrower has a different credit score.

Each borrower has a preferred method of consuming information.

Some borrowers might prefer television, radio, social media or perusing the search engines.

As digital marketing professionals, we help mortgage companies connect with borrowers who use various social media platforms and search engines.

Knowing where borrowers are spending time is an important metric for mortgage marketing professionals.

We created a content marketing system that engages borrowers to connect with a mortgage company more frequently.

Whether using fresh web page content, article writing services, blog posts, press releases or social media posts, our goal is to help mortgage professionals attract a larger supply of local Internet leads.

When borrowers are frequently guided toward a mortgage company’s website, the probability that some of the visitors will inquire about mortgage rates increases.

Borrowers are repeatedly visiting a mortgage company’s website because the content is informative and it answers specific questions about the lending process.

Loan officers who have built a significant amount of trust with local borrowers can sell credibility and reliable services versus a company that only competes on the lowest mortgage rates.

As the best copywriters for mortgage companies, we provide affordable SEO services, web design, hosting, website content, article writing, blog posts, press releases, call-to-action copy and social media marketing support.

Our content marketing services are used among brokers and lenders who offer affordable mortgages rates that lead to affordable homeownership opportunities.

Search engine optimized content helps improve a mortgage broker’s or a lender’s website for keywords that borrowers are using to find financing for a home loan.

I Need Content

What is SEO Doing for Your Business? Post #467

October 30, 2019September 6, 2019 by Ray Cole

Search engine optimization improves the chances that a website will be discovered for certain keywords. Whether a company focuses on B2B marketing strategies or B2C promotions, skilled SEO services can help a local business get found online. Knowing what SEO is doing for your business helps you make sense of the investment.

Mobile Copywriter offers affordable copywriting services for small business owners who need to increase website traffic and online sales with proven SEO strategies.

What is SEO?

Search engine optimization is a strategic method toward improving a website’s visibility on Google, Yahoo, Bing and other search engines.

Google holds the most valuable real estate online.

Therefore, ranking on the first page of Google is the goal for competitive business owners.

SEO specialists diligently work to improve website rankings for small business owners.

Research has shown that websites ranking within the first three search engine results will receive the highest portion of traffic for most web-based queries.

SEO produces organic search engine results, which are also known as free search engine results.

When a website can generate free Internet leads with keywords that are valuable for its niche, a business may be able to avoid paying for expensive pay-per-click ads.

Why is SEO Needed to Increase Online Sales?

In sales, a company with the most leads usually closes more transactions than its competitors (not always true – based on quality).

Using SEO is a major advantage, as a business can generate targeted Internet leads.

For instance, a web-based user who performs a search for reverse mortgage leads or for term life insurance, will instantly get millions of results from Google.

If the user clicks onto one of the results that are displayed on the first page of Google, the website has a new visitor who could result in a quality Internet lead or even better, a new customer.

This would be more difficult to accomplish without using SEO.

In fact, a well optimized website makes it easier for search engine spiders to crawl throughout each page.

Helping Google and website visitors understand what a website is about can increase a variety of metrics, such as visibility and time spent on a site.

Without SEO, Google and other search engines would rank websites according to popularity (backlinks) or via random search engine results.

Does Every Business Need SEO Services?

SEO helps websites compete for higher search engine rankings.

Every business will not need SEO.

Businesses that are operated offline may not require or rely upon website traffic.

For instance, a street vendor or an outdoor performer may not want to invest in a website. The bulk of sales for these types of entrepreneurs may stem from high volumes of physical traffic versus web-based traffic.

According to a survey that Clutch conducted in 2018, 36% of small businesses operate without a website.

Although, a website presence should be visible for most business.

Today, a prospective customer can use her smartphone to quickly perform some due diligence on a local business.

A quick online search via Yelp could reveal whether a street vendor has a bad reputation for selling poor quality items.

SEO services can help a small business improve its local branding and marketing strategies.

Get an affordable lead generation website that is search engine optimized to compete for more business — Today!

Should I Invest in SEO Services?

While many businesses are generating a lot of money with a search engine optimized website, some entrepreneurs are not convinced that SEO is a great option.

Here are some of the beliefs about SEO:

It’s a fad
Too expensive
Hard to understand
Mystical
Not required for online success
Doesn’t build relationships (such as social media)
Takes too long to work
Must pay an expensive agency for results
Google can change the rules at any time
Not worth the cost

SEO experts pay attention to comments from Google. Recently, the search engine giant mentioned that it uses more than 200 ranking factors to determine where to rank a website within its SERPs (search engine results pages).

Most real estate agents, insurance representatives, mortgage professionals and small business owners are too busy to consistently create authoritative content that their audiences are searching Google to find.

Hiring an SEO copywriter is an investment toward obtaining home buyer leads, insurance leads online and free mortgage leads.

What is SEO Going to Cost a Small Business?

SEO services will typically cost a small business between $500 and $2,000 per month. Hourly rates for will generally range between $75 and $200 per hour.

The above SEO costs will vary among competitors, as some firms might offer lower or higher rates.

Costs should not be the main factor when hiring an a company to increase a website’s visibility online.

SEO specialists with more than five years of experience often charge higher rates. However, paying cheaper rates could mean working with a service provider with less experience.

Ultimately, SEO is an investment that can provide a stellar return via website traffic that stems from valuable keywords.

Can I Order Services Online?

Yes!

Ordering affordable SEO services online is a great way to get the ball rolling in the right direction. Working with an experienced team can lead to faster results than a do-it-yourselfer has time to dedicate toward learning search engine optimization.

Our SEO services online are available for Pennsylvania businesses in York, Harrisburg, Lancaster, Philadelphia and Pittsburgh.

Mobile Copywriter also offers nationwide services for small businesses, mid-sized business and for Fortune 500 companies.

When Should I Get SEO for My Website?

Whether a business offers local services or it offers products for sale, SEO is an important feature within competitive industries.

Ideally, SEO elements should be added before a website goes live. For a website that was launched prior to adding SEO, we can still optimize it to appear more favorably in the local search engines.

Working with industry experts will help a business website get found online via Google, Yahoo and Bing much faster than competitors without search engine optimized content.

Business Support Services

Professional content creation and marketing services are available for business owners who are seeking to dominate local search engine leads.

We provide solutions for small business owners who are struggling to generate more organic website traffic, local Internet leads and more first page search engine rankings.

Contact Mobile Copywriter for high-quality website content and for online marketing services.

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Increase Online Sales Without Expensive Facebook Ads

August 16, 2019 by Ray Cole

Lead generation activities are needed for a business to maintain a consistent level of online sales. However, entrepreneurs are frequently torn between the costs of pay-per-click ads and social media advertising. Mobile Copywriter helps businesses increase online sales without expensive Facebook ads.

Use a Sales Funnel to Get More Internet Leads

As copywriters, we understand many of the issues that a buyer is thinking about during the sales process. Having a way to repeatedly engage with prospective customers is the key to online marketing success.

Therefore, it is a great idea to offer a lead magnet, giveaways, limited-time offers and other incentives for a visitor to make an immediate decision to opt-in, to purchase or to subscribe for a specific item.

A sales funnel provides subtle assistance that keeps the process ushering along for a marketer. With a quality sales funnel, a business can obtain more Internet leads.

Explore Content Marketing Instead of Expensive Facebook Ads

Every marketer knows that Facebook is a powerful platform that has billions of monthly users. With such an extensive network of friends, family members and associates, Facebook would appear to have the perfect environment for online selling.

It does!

And, many entrepreneurs operate a business exclusively on Facebook.

However, as Facebook’s popularity grows, so does the cost to advertise in front of millions of online viewers.

Marketers can use a variety of tools and resources via Facebook’s Ad Manager.

Affordable content marketing strategies provide a method to increase online sales without expensive Facebook ads.

Content is the bridge between a marketer and a consumer. Imagine the relationship that an entrepreneur may be able to build by answering a buyer’s concerns along the journey.

Nearly every item that a consumer purchased for the first time required a pitch, a demonstration, a story or a commercial.

So, whether a consumer views a Facebook ad or products on a website, a delicate amount of content will be needed to persuade the viewer to take some sort of action.

Hire SEO Copywriters for Content Writing to Increase Online Sales

Generating more revenue online is an important goal for many entrepreneurs. Although, building targeted website traffic, engaging with potential buyers and creating call to action content takes more time than most business owners might expect.

Copywriters who specialize in search engine optimization will use software and tools for keyword research that improves a website’s ranking on Google and Bing.

High-quality content writing that helps a website gain greater visibility is a major step toward making more online sales without using Facebook ads to grow a small business.

Deciding to hire SEO copywriters for content writing services online is the smartest way to stand out against the competition.

Contact Mobile Copywriter today about affordable SEO services, article writing to sell online and about strategies to improve brand awareness for a small business.

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Content Creation That Generates Free Mortgage Leads Post #465

October 12, 2023July 11, 2019 by Ray Cole

Mortgage Leads Can Generate More Business With High-Quality Content Creation.

Updated 10/12/2023

Exclusive mortgage leads provide an opportunity for loan originators to make more money.

However, free mortgage leads enable brokers and lenders to earn a higher return on each closed home loan.

Mobile Copywriter explores the best content creation methods that generate free mortgage leads for loan originators.

Are Mortgage Leads Really Free?

Yes! It’s possible to generate free mortgage leads.

Although, some initial efforts are needed upfront to avoid an ongoing outlay of cash.

Free mortgage leads can stem from relationships that a loan officer builds with referral partners, such as real estate agents, home builders, accountants, financial planners, credit improvement services and home improvement companies.

High-quality article writing services can create mortgage content that drives organic traffic or free Internet leads to a search engine optimized website.

Building Trust to Generate Free Mortgage Leads

Mortgage professionals rarely receive multiple leads during an initial encounter with a new referral source, as the prospect may already have outlets for placing easy loan files and outlets for submitting challenging mortgage applications.

To attract business from referral sources, a loan officer has to determine what type of financing is routinely needed for a potential client.

Additionally, the referral source would need to feel confident that a mortgage loan officer can provide adequate funding, attractive rates and the ability to close on time.

Unfortunately, brokers and lenders will rarely attract mortgage leads with just a shiny website.

A lot of high-quality content will be needed to cover information that borrowers are seeking to discover.

When a website has a limited amount of search engine optimized content, paid advertising, retargeting and pay-per click ads are often used to generate leads.

However, the ROI for paid ads will generally be much lower than the earnings from free mortgage leads.

Prospective borrowers are frequently using Google to locate information about buying a home or refinancing.

As the world’s most authoritative search engine, consumers are aware that Google provides high-quality results for topics, such as real estate, insurance, title information and for mortgage lending.

Obtaining Mortgage Leads Online

While every website will have some content for visitors to read, most mortgage businesses will not be viewable to prospective borrowers.

Sure, most mortgage websites are indexed to appear within Google’s free search engine results.

But, it’s where the website appears that matters most.

Here is the logic!

There are plenty of places that a borrower could search for a mortgage loan online.

However, Google is the most trusted resource for obtaining general or important information online.

Therefore, users are fairly confident in the results that Google has selected to appear on the first page of its search engine.

So confident, that it’s easy to believe that the first five out of ten results that are shown on the first page of Google will typically receive the most website traffic.

Appearing on the bottom half of Google’s first page search results is still fairly respectable, as a user might see something that is worth clicking onto.

Having a meta description that partially addresses a user’s search engine query could result in a visit to the website.

When a website appears beyond the first page of Google for top-level mortgage keywords, many opportunities are lost.

Essentially, users trust that Google has placed the best results near the top its first page.

Again, Google’s organic search engine results are free.

So, appearing within Google’s top results for valuable mortgage keywords and for long-tail keyword phrases is among the best ways to get found online.

Why Create Content for a Mortgage Website?

Imagine visiting a website that displayed limited or outdated content.

It would create a rather poor user experience.

Almost as bad, is when a visitor lands on a web page to see the same information month-after-month.

Eventually, the user will search online for fresh website content that provides helpful information.

Creating content that users enjoy reading could lead to frequent website visits.

Also, readers might follow a mortgage blog or a newsletter via real simple syndication updates.

An RSS feed is a great way to build engagement with raving fans.

Search engine visibility is also an important reason to create content for a mortgage website.

In fact, competitive mortgage companies who aim to rank at the top of Google to attract mortgage refinance leads, VA IRRRL mortgage leads, exclusive mortgage leads, FHA mortgage leads, reverse mortgage leads, purchase money leads or home buyer leads will hire the best SEO copywriters for content creation.

When a potential borrower begins to shop for a home loan, mortgage lenders and brokers who want to generate local Internet leads must get found online within Google’s top search engine results.

Therefore, content writers with mortgage industry experience are recommended for blog posts, press releases and for web page content that drives more traffic and leads toward a mortgage website.

Writing Blog Posts for a Mortgage Website

Mortgage blog posts are regularly needed to keep prospective borrowers informed with topics, such as local housing issues, national housing issues, benefits of buying a home versus renting, low-rate loan programs, loans for first time home buyers, debt consolidation, advantages of getting a reverse mortgage and ways to improve credit scores.

Additionally, properly crafted blog posts can help readers find a mortgage website online. Using the right keywords, phrases, images and a variety of SEO elements within a weekly blog post can improve the search engine visibility for a mortgage website.

Although, stuffy content and certain types of lengthy prose will cause readers to quickly leave a website. Powerful content writing for a mortgage blog will keep readers engaged and provide a ton of value.

Frequent blog posts provide an excellent way to increase website traffic, to engage with borrowers and to generate free mortgage leads.

How many words should a blog post contain?

When creating content for a blog post, a writer should add a minimum of 200 words.

Ideally, a blog post should have at least 300 words.

Google ranking factors indicate a preference for blog posts with 200 words or more.

Writing Press Releases for a Mortgage Company

Press releases enable mortgage companies and other small businesses to share newsworthy content with media outlets.

When a mortgage firm wants to announce the opening of a new location, new products, new services or other important information, a press release is a great vehicle for spreading the word.

Also, a press release offers great opportunities for branding and for attracting local customers.

We create press releases that mortgage companies can publish on their website, share on social media or send to existing customers via email.

Writing Web Page Content for Free Mortgage Leads

Web page content gives visitors informative details about specific products and services.

When content is written with the reader in mind, a business owner should notice that visitors are staying on the page for longer time frames.

While more content gets absorbed when visitors are on a web page for extended durations, additional benefits may be realized for SEO purposes, too.

Search engines reward websites that keep readers engaged for longer periods than competing sites are able to achieve.

Therefore, writing website content that excites, informs or entertains visitors is important for a company that wants to generate free mortgage leads.

Hire a Copywriter for Content Creation

Whether a web page or a blog post has 300 words, 1,000 words or more than 2,000 words, a reader’s attention must be captured within about eight seconds.

Note: This blog post has more than 2,200 words.

Before reaching a call-to-action that invites the reader to pick up the phone, fill out a contact form or to subscribe to a newsletter, the content must immediately resonate with the reader.

Deciding to hire a copywriter is wise for most mortgage professionals.

Why Hire a Copywriter?

Because, a lot of details that seem very basic requires some out-of-the-box foresight.

While focused on closing more mortgage loans this month and in the upcoming months, a loan originator should be working on sales activities.

Calling new leads, following up with borrowers, answering any concerns, reaching out to referral sources, staying up-to-date on new products, participating in industry events and seeking ongoing training are some of the activities that a successful loan officer should routinely perform.

A copywriter might spend more time crafting a title for a blog post than a loan originator takes to write half of the words for a blog post.

Additionally, a copywriter will perform some keyword research to find the best mortgage keywords and the most useful keyword phrases for mortgage SEO strategies.

Since many loan officers are sharing details that are easy to find on any competing website, a blog post might largely go unnoticed amongst 4 million other blog posts that are published every day.

Therefore, a proven content marketing system should be used to determine an ideal way to seamlessly integrate very valuable mortgage keyword phrases into a blog post, a web page or into a press release.

It’s a great idea to hire a copywriter for lead generation support.

Generate Exclusive Mortgage Leads With SEO Copywriting

Mortgage marketing executives and sales managers generally intend to present a strong brand that meets the financing needs for most local consumers.

Although, the ability to spread the word to borrowers in competitive regions is very difficult without search engine optimized website content.

For many years, loan officers have understood the value of exclusive mortgage leads.

Due to the time and the work that’s involved to generate exclusive mortgage leads that are organic (Free Mortgage Leads), Internet marketing companies receive constant inquiries.

However, to get any type of free Internet marketing leads that are exclusive, a unique approach is required.

A content marketing strategy to get mortgage leads online is what separates exclusive mortgage leads from generic Internet leads.

SEO copywriting delivers powerful information that consumers are searching to find on the world’s best search engine — Google!

When a mortgage website is authoritative and provides answers to questions that prospective borrowers are asking, loan originators will be able to generate exclusive mortgage leads much faster.

SEO copywriting is used for generating free mortgage leads from borrowers who respond to call-to-actions that are relevant to specific search engine queries.

Content Marketing Ideas for Mortgage Lead Generation

Loan officers and mortgage brokers are constantly competing against other mortgage companies to obtain more business.

Although, lending professionals who maintain a connection with prospective borrowers will win over the long term.

The days of simply spending money to buy mortgage leads online are dwindling.

Shown below are some of our most powerful content marketing ideas for mortgage lead generation.

Consistently adding fresh website content.
Posting informative blog content at least one time per week.
Linking relevant content to new articles.
Sharing helpful content with social media followers.
Linking images and videos to written content.
Create call to action content that readers will value.
Using email to generate leads from targeted prospects.

Focusing on Local Internet Leads

Instead of casting an extremely wide net to search for mortgage leads, brokers and lenders can generate a lot of business from borrowers who are nearby.

With the ability to get found online when a borrower searches for specific keyword phrases, a mortgage website could generate more local Internet leads.

Some borrowers who prefer to work with local lending experts may become repeat customers or send referrals from other prospects with similar goals.

A stronger local presence can help a mortgage company increase its brand awareness within the community, too.

We help mortgage lenders and mortgage brokers generate free Internet leads with compelling copy that gets website visitors to take immediate actions.

Proven Content Creation Methods to Grow a Mortgage Business

In many ways, the mortgage business is similar to other industries.

Customers expect reliable services that are delivered as promised and on time.

However, the timeline from the initial point of contact to a completed transaction is longer than it takes for most industries, such as an auto repair service or for tax preparation services.

Creating content that answers a reader’s search query has proven to engage borrowers more than information that is too complex.

For instance, most consumers do not want to read content that resembles an auto repair manual or to understand the nuances of the tax code.

When consumers are satisfied with the search engine results for certain home lending queries, brokers and lenders will be able to grow a mortgage business more efficiently.

Working with a premier content creation company that is ranked among the best article writing services in the US is an asset for online funnel marketing strategies and for effective mortgage marketing ideas.

Mobile Copywriter helps mortgage professionals generate free mortgage leads with SEO copywriting and content marketing strategies.

We write mortgage content that meets the highest compliance standards.

Our content gives readers valuable insight that ultimately aims to increase a company’s authority online and to build engagement with website visitors.

A borrower should not randomly pick a lending professional to handle such a large financial transaction.

Lending professionals should also refuse to work with mortgage content writers who are not experienced within the industry and who are not ranked on the first page of Google.

Contact Mobile Copywriter today about article writing services and search engine optimization strategies to generate more website traffic from targeted prospects.

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Hire Copywriting Services USA for SEO Content

March 17, 2024April 15, 2019 by Ray Cole

Hire SEO Copywriters

Hire Copywriting Services USA To Get Found Online For Mortgage And Financial Products.

Updated 3/15/2024

SEO content provides a search engine optimized style of writing that increases a website’s visibility online.

The best content writing platforms for business owners aim to increase engagement with website visitors.

Mobile Copywriter offers high-quality support for companies that need call-to-action content and desire to hire copywriting services USA.

Need Articles?

Your competition is using articles, SEO website content, email marketing, press releases and frequent blog posts to keep website visitors informed.

When you are counting on inbound traffic to provide leads for your sales team, be sure to pay for the best content writing services that you can afford versus contacting cheap content writing services.

Thinking About Hiring A Cheap Article Writing Service?

Before hiring a cheap article writing service, you should take the time to learn about content creation.

Once you understand how long it takes to craft content that has lasting value, you will probably want someone else to handle the task.

Why?

Because in most cases, you will spend too much time on research, learning SEO and developing a process to consistently create content for your website.

Additionally, you will know that hiring a cheap article writing service to produce content that is intended to resonate with your core audience is a bad idea.

For starters, article writers who are working for low pay must quickly churn out your content to move onto additional assignments to make a reasonable living.

Cheap article writing services often outsource a variety of tasks to companies that are based overseas.

It is a huge mistake for business owners who pay thousands of dollars to create a website to expect high-quality content writing from cheap article writers.

When you want to order content writing of 500 to 2,000 words for your blog or website, you typically get what you pay for among writers who are paid $40 or less to produce informative materials that people will read.

Oftentimes, cheap content writing platforms will hurt a website’s branding, traffic and engagement with readers more than it helps.

And, why pay less for article writing services that you will expect to increase online sales for your business or your company’s brand awareness than you might spend on lunch?

Professional content writing costs are an investment that delivers measurable profit levels for small business owners.

Therefore, if you want to build a solid website presence, you are encouraged to avoid hiring cheap article writing services.

SEO Content Marketing To Increase Online Sales.

Why it is Better to Hire Copywriting Services USA?

Working with the best copywriters in the USA will give your business a strategic advantage.

Cheap blog writers and cheap article writing services may pad your content with meaningless details to make more money on a per-word-basis.

However, experienced copywriters strive to create content that thoroughly covers the topic in a manner that is extremely concise.

Your website visitors will prefer to read about specific details without encountering a ton of fluff.

Remember, your website visitors care very little about what you want to say.

The visitor’s intent is to locate information on your website that answers a specific search query that drove them to your site.

Nearly anyone can write content for a personal website.

Although, income-generating enterprises who want to surpass the top website results on the first page of Google’s search engine should hire a copywriting professional who is also an SEO expert.

Copywriters are assigned creative tasks to help businesses of any size with getting prospective customers to take action.

Content that moves a prospect to call your business or to place an order on your website is more valuable than content that causes visitors to click away from the page.

Therefore, hiring experienced copywriting services will help you reach your goals much faster.

Get Found Online With SEO Content

Search engine optimization strategies that are used toward content creation can help a website get found online faster.

Hire an SEO content writer to outrank local competitors.

While SEO strategists wrestle with A/B testing to determine whether backlinks or content writing is more effective for getting found online, SEO content will always be the long-term winner.

Sure, authoritative links will signal a vote of support from websites with various levels of strength, however, it’s content that largely attracts readers and keeps them engaged on the page.

Among the best ways to get found online is to hire a copywriter with experience in your niche.

Some copywriters specialize in helping small business owners attract more traffic toward an ecommerce website or help companies improve brand awareness.

We are driven to remain the top copywriting service to hire for mortgage companies and insurance firms that desire more website traffic or to get found online.

Considerations

A record number of businesses that fail to maximize online marketing are closing every year.

Greed, cheap marketing strategies and unproven SEO methods are often to blame.

Making the decision to modestly grow your business online can provide an abundance of high-quality leads and more closed sales.

Hire a SEO content writer or an experienced copywriter to crush the competition.

Contact Mobile Copywriter today for help with the best digital marketing strategies for business owners who want to dominate local website traffic.

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Copywriter Uses SEO to Generate Qualified Leads Online – Post #454

September 19, 2018 by Ray Cole

Search engine optimization is the best way to obtain qualified leads online. When everything within a marketer’s tool belt seems to stall, a competitive business owner might begin to experiment with various promotions and strategies to increase online sales. Although, a small business rarely has an unlimited budget to waste money on paid advertising campaigns. Mobile Copywriter helps local business owners achieve a higher return on investment with affordable SEO copywriting services.

What is Search Engine Optimization?

SEO logically streamlines web page content for search engines to quickly find relative information for a user’s online query.

For instance, imagine going to a local grocery store to find pet food. However, the retailer did not post a shopping directory or numbered aisles that contained a summary of featured items.

On an initial visit, this could be a very daunting and time-consuming experience. Although, asking for help from an employee within the store could provide a faster solution.

Next, imagine if canned pet foods are located on the same shelf as canned vegetables. A bad user experience would exist for first time visitors.

Interestingly, getting a website found online is far more complex than the aforementioned scenario.

Why?

Well, most items are labeled in a grocery store, and help should be available to find items that are in stock.

A website that is not properly optimized will be harder for online shoppers to find than a specific item within a grocery store.

Novice and advanced website designers routinely omit items that are necessary for a small business website to get found on Google.

Shown below are some of the items that a properly search engine optimized web page will include:

An amazing headline
Headings
Subheadings
Authoritative content
Keywords
Phrases
Title tags
Meta tags
Meta description
Page speed
Page breaks
Images
Image description
Image links
Internal links
External links
Sufficient word count
Proper punctuation
Exceptional grammar
Relevant content

According to the U.S. Small Business Administration, SEO services can increase a website’s visibility online.

Why Hire a Copywriter for SEO Versus a Content Writer?

The decision to hire a content writer or a copywriter largely depends on a company’s use for creative materials. So, what should a small business owner consider before hiring an experienced content writer or a professional copywriter.

Generally, a content writer provides informational web page content, eBooks, newsletters and blog posts at affordable rates.

A copywriter will use a series of compelling words to reach a reader’s pain points and encourage him to follow certain call-to-actions.

Copywriting should be earmarked toward sales-oriented marketing strategies.

Therefore, copywriters are recommended for the vast majority of business owners who are trying to figure out how to generate qualified leads online.

Copywriters who specialize in search engine optimization are capable of providing more value to small business owners than generalists who are not focused on producing content marketing collateral to increase inbound leads and online sales.

How Long Does it Take to Generate Qualified Leads With SEO Content?

When a small business owner or a marketing manager wants to calculate the ROI for a specific promotional strategy, it is wise to inquire about the expectations for qualified leads.

Many online marketers will promise a certain number of leads per day, make ridiculous claims or guarantee first page Google and YouTube rankings within hours.

The truth is, it is difficult to provide any credible answer without testing and experimentation. Sure, past performances and results from similar industries may be useful, however, every website is unique.

Lead generation will depend on a variety of factors, such as a website’s visibility in the search engines, content quality, content frequency and the marketing strategies that are implemented.

Mobile Copywriter uses the top SEO copywriting strategies to help small business owners increase website traffic and online sales. Use the button below to get more details about affordable ways to connect with targeted prospects via the Internet.

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