Lending professionals will thrive with branding that resonates with local home buyers and borrowers who want to refinance. However, mortgage lenders and brokers are often competing to originate loans from the same group of prospective borrowers.
Becoming known as a reputable resource for government, conventional and alternative lending programs can establish a local mortgage company as the go-to resource for buying or refinancing a home.
Our mortgage marketing strategies are helping brokers and lenders build more engagement with prospective borrowers.
Using content creation methods that are designed to gain search engine visibility and to increase website traffic, we help our clients save money by avoiding “hit or miss” advertising methods.
Targeted Mortgage Marketing Strategies
Instead of recommending massive mailing campaigns or expensive forms of online advertising, we educate our clients on the benefits of content marketing.
When lenders are consistently providing valuable information and resources for borrowers who are in the market for specific services, the opportunities to write more home loans will naturally increase.
Therefore, instead of hoping that buyers are tricked into clicking onto an advertisement just to generate mortgage Internet leads, targeted marketing strategies provide a win-win for lending professionals who truly want to obtain clients for life.
Using a variety of services, such as web content writing for mortgage companies, authoritative blog posts, social media networking and press releases, our clients who are too busy to complete similar tasks are able to receive targeted Internet leads.
Mortgage SEO
Search engine optimization is often viewed as some sort of mysterious artform that has lost its appeal in the world of online marketing.
The confusion typically stems from entrepreneurs who are largely unaware of the benefits of SEO. Perhaps, a small business owner hired an SEO specialist to get a website ranked on the first page of Google, but the process failed.
As the top-ranked SEO copywriter for mortgage companies (go ahead and Google it for confirmation), we only use the most reputable online marketing strategies to help improve a website’s natural search engine rankings. The practice is commonly referred to as “White Hat” SEO techniques, which are highly recommended to avoid search engine penalties from Google or Bing.
When properly performed, mortgage SEO will increase the opportunities for a local website to get found online. Although, mortgage marketing managers and loan officers should know that it takes time to rank a blog or a website on the first page of Google for highly desirable terms.
Certain keyword phrases that are deemed as low-hanging fruit might be easier to rank online. But, it could take six months to a year for competitive terms to achieve favorable search engine rankings.
Sure, we have gotten many pages to appear at the top of Google in just a few weeks, however, we do not make the types of guarantees that causes people to lose trust in legitimate SEO techniques.
SEO Copywriting Gets Mortgage Marketing Results
Hiring an SEO copywriter is a great way to maximize a mortgage company’s marketing budget.
Here’s why!
Mortgage professionals are generally too busy to create enough content to consistently feed their pipeline, to remain up-to-date on SEO advancements or to perform A/B tests to gauge what’s working versus what is not.
Our mortgage marketing packages provide weekly blog posts, daily social media actions and periodic press releases. Instead of hiring three or more experienced creative specialists who would expect salaries and benefits of at least $60,000 each (copywriter, social media pro, content writer, editor, digital marketing expert), lending professionals can outsource the tasks to a professional SEO copywriting service.
Submitting informative and concise blog posts will improve the chances that readers will opt-in for certain offers or visit the website again to view future topics of discussion.
In addition to providing stellar search engine optimized web content, copywriters are also known for creating priceless call-to-action materials.
We provide the ultimate one-two punch for effective mortgage marketing that builds brand awareness, website traffic, reader engagement, Internet leads and more closed loans.
Connect with us today about obtaining targeted mortgage leads from borrowers who are searching online for local lending services.
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