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SEO Copywriting Strategies for Marketing a Small Business Online

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SEO Copywriting Strategies

Updated 5-13-2019

Online marketing provides tremendous opportunities for small business owners. Unique promotional methods may be used to get the word out about a start up business or a company that is located in a remote area. Mobile Copywriter uses the best SEO strategies for marketing a small business online.

Why is Marketing Important for a Small Business?

A small business needs a method to continuously promote the benefits of its products or services to existing clients and toward customers who are unfamiliar with the company. Global brands are relentless about marketing strategies that keep their products in front of consumers. A small business will not have billions of dollars to allocate toward marketing. However, affordable SEO copywriting strategies can level the playing field for entrepreneurs who are driven to succeed.

Within every industry, some small businesses will thrive and some companies will fail. Marketing is the vehicle that ignites the sales process. Few companies will go out of business because of too many sales orders to fulfill. Plenty of businesses are closed due to an insufficient amount of regular sales. When consumers are unable to find a small business, the greatest widgets or services are practically irrelevant.

It is extremely wise for entrepreneurs to use the best SEO copywriting strategies to get found online. Why? Because consumers are likely to buy items from companies that appear on the first page of Google. To be able to compete, it is important for a small business to use online marketing strategies that command premier search engine rankings.

Therefore, a powerful SEO Copywriting strategy is recommended for growing a small business online.

Why Hire a Professional for SEO Copywriting Strategies?

A competitive business owner should have high expectations for sales revenues, customer satisfaction and a stable working environment. Top performers should not expect to receive impressive results from inexperienced marketers or from cheap article writers.

A professional copywriter will thoroughly research the topic and select the most appropriate keywords to build content that ultimately outranks local competitors.

Additionally, a content creation process is used to build engagement with website visitors.

Small business marketing professionals will save a company time and money.

Using the best small business marketing tips and about SEO copywriting strategies to get found online could be a game changer for motivated entrepreneurs.

Hire a copywriter for SEO services that are designed to increase website traffic and online sales.

Use the button below to connect with Mobile Copywriter today!

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Copywriting and Content Marketing to Increase Website Traffic – Post #424

10 Reasons to Hire a Copywriter for Web Content Marketing

Search Engine Optimized Content Writing to Get Found Online

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Search Engine Optimized Content Writing

 

Website content writing should provide valuable information for online shoppers and for website visitors. When a web-based user finds helpful content, she might share the information, bookmark the website and revisit the site at a later date. Mobile Copywriter uses a creative process to generate search engine optimized content writing that helps small business websites get found online.

Content Writing for Readers Versus Search Engines

It is extremely important for content creators to develop a process that uses the precise keyword mixture for readers and for search engines. Content that excludes keywords or keyword phrases will not be properly optimized for a website to get found online. Thus, an over saturation or keyword stuffing may draw penalties from the major search engines.

Website content or blog posts can achieve the proper optimization with the ideal balance for a content-to-keyword ratio. Generally, a content-to-keyword ratio should not exceed two percent. For instance, a 100-word blog post should not include a keyword that is used more than two times.

Some folks frown on the usage of SEO. However, it makes sense for content creators to use keywords. As the world’s most trusted search engine, Google supports the usage of keywords – hence, its Keyword Planner.

Writing articles and blog posts that people will love is a great idea, too. Content that requires technical writing skills is undesirable by most readers. As evidenced through websites with a high bounce rate, readers will leave a site with stuffy content or boring details to find information that is more engaging.

Therefore, writers can create awesome content for both readers and search engines. However, it is essential to ensure that 98 percent of a website’s content or more is focused toward the reader.

Many affiliate website owners use an inappropriate number of promotional links. Google has algorithms to detect excessive forms of user enrichment versus a benefit for the viewing audience. In instances where too many keywords or promotional links are used, Google will penalize the blog or website. Websites that adhere to the best SEO practices will have opportunities to achieve favorable rankings in the major search engines.

Search Engine Optimized Content Writing Experts

Small business owners can hire a professional writer to create content that readers and search engines will love. Working with a content writing expert could enable a small business website to get found online faster. Use the blue button below to contact Mobile Copywriter about search engine optimized content writing today.
 
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