Branding

Increasing Brand Awareness for a Local Mortgage Company

by

Local Mortgage Company

Home buyers who need financing assistance will generally perform an online search to find a reputable mortgage company. Whether a prospective borrower wants an FHA loan or Conventional financing, a lender who is extremely visible online will have more opportunities to close local loans than mortgage companies that are less visible online. Mobile Copywriter can help a local mortgage company increase its brand awareness.

Why Should a Local Mortgage Company Increase Its Branding?

Marketing studies have shown that a consumer typically needs to see a company’s name or a logo at least seven times before recognition is automatic.

To compete against larger regional banks and nationally recognized lenders, a local mortgage company can focus on increasing brand awareness with prospective borrowers.

With increased online visibility, a proactive lender could receive mortgage leads from buyers who live nearby.

Increased brand recognition can lead toward a larger percentage of local mortgage originations, which could result in more money for mortgage companies and for loan officers.

Local Mortgage Companies Can Dominate the Market

Is it possible for a local mortgage broker to compete against the top lenders in the nation?

Absolutely!

However, it rarely happens by accident.

With the use of intentional marketing strategies, local mortgage companies can build a stronger online presence.

Proven Internet marketing strategies may be used to dominate local search results for borrowers who are seeking to purchase a home or to get a lower interest rate on an existing mortgage loan.

When a local mortgage company frequently appears in the top search engine results for popular keyword terms, a borrower might decide to visit the company’s website.

When properly performed, online marketing works.

We create content that encourages home buyers to take notice of a local lender.

Using a proven mortgage marketing strategy, a broker or a lender can dominate local competitors.

Hiring an SEO Copywriter to Generate Inbound Leads for a Local Mortgage Company

Every mortgage company owner is aware of the power of brand recognition.

Few entrepreneurs are willing to do whatever it takes to build brand awareness in local markets.

Truthfully, it is difficult to achieve.

Some mortgage companies will pay higher salaries and commissions to attract the best loan originators, while other lenders will pay hefty fees toward search engine marketing.

Increasing brand awareness and building credibility is the best way to originate profitable mortgage loans for a very long time.

Hiring an SEO copywriter could lead to more website traffic, more Internet leads and toward more closed loans.

Contact Mobile Copywriter to discuss inbound leads and the best ways to generate free Internet leads for a local mortgage company. Use the blue button below to connect with us today!

Get Info

Content Writer for Marketing Mortgage Loans Online

3 Marketing Advantages of Online Copywriting

by

Online

Updated 8-20-2019

Copywriting uses a unique method to interact with targeted audiences. A compelling approach that influences readers to take specific actions is the goal of most copywriting initiatives. Mobile Copywriter creates persuasive content that helps small businesses generate leads via the Internet.

Branding for Local Businesses

Brand awareness is used to condition consumers to recognize a company’s name, logo or mission. Therefore, a business must find ways to increase its visibility. Online marketing is important for a local business. Years ago, local business owners spent a lot of advertising dollars on printed materials that invited prospective buyers to visit retail locations. Now, instead of scanning newspaper circulars to review advertised specials, consumers are increasingly using the Internet to find shopping deals online.

Copywriters can create valuable content that enhances a company’s branding. Using web page content, blog posts, newsletters, articles, press releases and social media, professional copywriters are able to quickly get the word out about local businesses.

Internet Copywriting to Increase Website Traffic

Website traffic is needed to grow a business online. However, all forms of website traffic are not beneficial for a small business. Generating targeted website traffic will often result in qualified Internet leads. Copywriters can create vibrant forms of content that drives traffic toward a small business website.

Talented copywriters who are knowledgeable about search engine optimization will have a tremendous ability to increase website traffic for a local business. Our local SEO strategies are ideal for businesses that are aiming to get a better website ranking on Google.

We use a 7-Step Process for Content Marketing Success that helps our clients get found online quicker and more affordably than many SEO services.

Sell More Products and Services With Copywriting

Having a stronger brand and targeted website traffic should lead to more online sales for a local company. When online buyers are able to associate a certain company for specific products and services, a business might begin to realize more web-based sales.

For instance, when small and mid-sized business owners are searching to find a copywriter to increase website traffic or to generate Internet leads, Mobile Copywriter wants to get found online quickly. We are here to help small business owners who desire more online sales.

Contact Mobile Copywriter to inquire about online copywriting and about ways to get found in the major search engines for specific products and services.

Get Info

Close More Mortgage Loans and Real Estate Deals With Weekly Blog Posts

by

Close More Deals - Weekly Blog Posts

Updated 10/09/2023

Blogging provides website content for people who visit your website.

Whether you operate as a real estate agent or as a mortgage loan officer, prospective clients who visit your website will review your site to learn more about you and your company.

Weekly blog posts an help you close more mortgage loans or sell more real estate.

Why Create Weekly Blog Posts?

After all, blogging is time consuming, requires creativity and rounds of new topics to write about.

For many sales experts and professional service providers, blog posts are pushed toward the back burner.

However, blog posts may be used to connect with new and existing customers.

A prospective client who visits your website might see something on your blog that encourages him to call you from a smartphone.

Imagine getting three or four additional calls each day, as a result of professionally written blog posts.

How many of those calls per months would it take for you to close more home loans or real estate transactions?

Among the biggest reasons to frequently blog involves search engine optimization.

For many real estate agents and loan officers, their website content only changes when a new listing or a new loan program becomes available.

This is a gigantic mistake for full-time producers and for part-time sales professionals, too.

Weekly blog posts will generate frequent visits from some of the largest search engines in the world.

Google, Yahoo and Bing will recognize crisp website content that appears on a blog page.

At that point, the search engine will automatically submit the blog post toward the top-level of its search results or place the page near its bottom tier of website content.

By the way, you do not want to consistently create content that gets placed beyond page ten of Google, as most website users rarely click onto page number two of the search results.

If you’re wondering why that is or if it’s fair, the answer is yes!

Google will review each web page before a new entry is made within its search engine results.

Essentially, Google has done the electronic research to provide reliable results for a specific search phrase.

For instance, Google has become the world’s premier destination for research, shopping and for entertainment.

Since the Internet is used to find airfare, car loans, houses, refinance loans and information about college loans, your website should be visited when local consumers are searching for services that you provide.

Blog Posts Can Reach More People Than You Can Call

Loan originators and real estate agents are constantly seeking referrals or cold calling prospective clients to create engagement that might ultimately lead to a closed deal.

Many mortgage companies and real estate companies largely ignore the power of blogging.

This is evidenced by the number of companies with blog pages that begin with “Hello World” (code for welcome to WordPress) or huge monthly gaps between blog posts.

You can grow your business much faster with weekly blog posts.

Hire a Blog Post Writer for Mortgage Companies and Real Estate Firms

Blog posts provide one of the most economical and efficient methods for generating low-cost Internet leads.

Essentially, you can outsource the task with the expectation that it will pay for itself, as it usually does.

In addition to closing more deals, you will drive attention for 52 weeks toward your target market, which will strengthen your branding initiatives.

Mobile Copywriter specializes in Internet marketing strategies that are designed to generate daily Internet leads and more website traffic for real estate agents and for mortgage loan officers.

Inquire now to get info about website content and weekly blog posts for mortgage and real estate professionals.

Mobile Copywriter is here to help you succeed.

Use the button to describe the type of support or content that you need.

Get Info