Close More Mortgage Loans

Powerful SEO Strategies Used by Mortgage Marketing Companies

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Mortgage Marketing Companies

Updated 3/25/2024

Mortgage marketing companies provide promotional fuel to help brokers and lenders close more loans.

Whether the goal is to increase brand awareness or to close more loans, it’s wise to follow a proven method.

Mobile Copywriter reviews powerful SEO strategies that are used by mortgage marketing companies to get more leads.

Best Mortgage Keywords

While mortgage brokers, lenders, loan officers and experienced writers can create content for a mortgage website, it’s the research that separates generalists from mortgage SEO specialists.

Lending professionals are usually too busy to put in the time that’s required to stay up to date on the latest SEO strategies.

Therefore, usage is above average for popular keywords that are widely used, which is a common mistake.

SEO specialists will conduct research to locate the best mortgage keywords that align with a mortgage company’s goals, location and types of products that are offered.

Careful consideration toward the search volume for specific mortgage keywords is also important. 

Mortgage marketing companies that focus on the best mortgage keywords will give their clients more opportunities to dominate the search engine results.

Unique Mortgage Content

Brokers and lenders have tried a variety of strategies to close more mortgage loans.

Some mortgage marketing companies offer brokers and lenders shareable types of content.

Lending professionals can negatively impact their brand while circulating content that other competitors are sharing.

Coke, Pepsi or Budweiser would never share content that competitors are using.

Sharing cheap content is not wise for brokers, lenders or small business owners.

However, unique mortgage content helps brokers and lenders build an authentic brand.

Google has search engine spiders that crawl throughout the Internet to find original content that is helpful for its readers.

Websites that contain duplicate content from another creator could receive ranking penalties.

Therefore, lending professionals should write original content or hire an SEO copywriter to create unique mortgage content.

Mobile Copywriter uses SEO strategies and article writing services to attract search engines and to keep readers engaged.

Our mortgage marketing ideas are designed to increase website traffic and to help loan officers get more home buyer leads.

Mortgage Marketing Companies Write Great Headlines

Great headlines are used to attract more search engine clicks.

Content that is visible online has an opportunity to direct traffic toward a mortgage website.

Mortgage companies can get found online with great headlines and informative blog titles.

SEO Strategies for Mortgage Companies

The best mortgage marketing companies use SEO strategies to generate targeted leads.

Using on-page and off-page SEO strategies for USA-based mortgage companies can drive more website traffic and local leads.

Working with professional SEO strategists will save you time and money.

Hire a professional copywriter to obtain high-quality mortgage leads today!

Connect with Mobile Copywriter for creative website content and for call-to-action sales materials.

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Buy Blog Posts to Attract Mortgage Sales Leads in 2023

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Buy Blog Posts

Mortgage sales leads are used to close an assortment of home loans. If a company specializes in purchase or refinance transactions, high-quality mortgage leads may be used toward certain revenue goals. Mobile Copywriter encourages lending professionals to buy blog posts to attract mortgage sales leads in 2023.

Get Mortgage Purchase Leads 

Many mortgage companies are driven to close purchase leads.

Instead of searching for people with debt to consolidate, some loan originators build referral relationships with builders and Realtors to get mortgage purchase leads.

Whether a mortgage team focuses on purchase leads or refinance leads, it is a wise idea to share blog posts.

Generating purchase leads via written content for mortgage brokers and real estate agents could produce more sales.

Buy Blog Posts

Written content may be used to build engagement with prospective borrowers.

Although, user-generated content might omit important details that visitors want to read.

Professional copywriters and experienced content writers create blog posts that provide valuable insight for website visitors.

Additionally, search engine optimization elements are typically included to help users find the information online.

The costs to buy blog posts are nominal, when measured against the activities that a loan originator should spend time performing.

Whether a company decides to buy blog posts as needed or to buy blog posts on a weekly basis, loan originators need mortgage sales leads to remain productive.

Close More Home Loans With Targeted Mortgage Sales Leads 

Blog posts are written about a myriad of topics.

Mortgage brokers and lenders who focus on a specific niche can hire a copywriter to create content that relates to their business.

For instance, a mortgage broker can buy blog posts for first-time home buyers or self-employed borrowers.

After a blog post is published online, it may also be shared with social media followers and with email subscribers.

When content is channeled to attract targeted mortgage leads, loan originators can easily close more home loans.

Contact an SEO Copywriter to Buy Unique Articles 

Many loan originators purchase subscriptions for cheap pieces of content to share with their audience.

Unfortunately, there is a reason that companies offer an unlimited supply of marketing materials for less than $100 per month.

Generic materials that are produced once and used over-and-over again on other websites can result in search engine penalties for duplicate content.

While the low cost might appear to help a company’s budget, it is not smart to share content that other competitors are using, too.

However, after months of limited engagement and low-quality leads, a loan originator can make the investment to buy unique articles.

For maximum effectiveness, a mortgage company can buy blog posts that are search engine optimized.

Hiring an SEO copywriter ensures that high-quality blog posts are crafted to delight website visitors and to attract more traffic from the major search engines.

Working with the best copywriter for mortgage brokers and lenders creates an unfair advantage for local competitors. Generate more leads with mortgage blog content in 2023.

Contact Mobile Copywriter today about dominating local, regional or national mortgage competitors.

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3 Tips to Rank a Mortgage Website on the First Page of Google

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Rank Website First Page Google

Mortgage brokers and loan officers can generate more business with a stronger online presence. While attracting more website traffic and home buyer leads is a major goal for most lending professionals, few companies are maximizing the opportunity to generate free inbound traffic. Mobile Copywriter shares some of the best tips to rank a mortgage website on the first page of Google.

Reduce the Clutter on Your Website

A cluttered website often fails to provide a path for visitors to follow.

This generally causes a visitor to bounce around various areas of your website or to perform another search engine query.

Maintaining a clean website that provides concise details for readers can increase the time that a visitor spends on your top web pages.

Removing oversized graphics and images that take too long to load can also improve your website metrics.

Tip: Fast loading websites will typically rank higher than a similar site that loads slowly.  

       Google will only showcase websites that are properly optimized to provide fast

       results for users on its first page search engine results.

Create High-Quality Content for Your Mortgage Blog or Website

Throwing content onto your website to see if your traffic spikes or tanks is a bad idea.

Every piece of content that is created for your blog, website, social media profile or a press release must be outstanding. 

Yes, you should aim for perfection.

Why?

Because, you are competing against millions of search engine results from other mortgage companies with similar goals.

Taking additional time to carefully craft anything that you want to publish will generally separate your website from the average mortgage company.

Within your content, you must write and display content that is relevant to the topic that resulted in the visitor’s arrival to your website.

High-quality content will consist of proper grammar and a unique voice.

When a mortgage company website contains information that may be found on any lender’s website, it generally becomes more difficult to rank on the first page of Google.

For instance, the best financial writers and bloggers will struggle to rank above Bankrate’s website for the keyword phrase — mortgage calculators. 

Similarly, Bankrate does not compete against our top Google ranking for the keyword  phrase — mortgage website content.

Tip: Create phenomenal content for your blog or website to generate more organic traffic, build engagement with readers and to obtain free mortgage leads.

SEO Tips

Hire a Mortgage Copywriter for SEO Services

When you are undecided about mortgage marketing ideas or the best ways to grow a mortgage business, an SEO copywriter that specializes in the financial industry will create content that highly resonates with borrowers and meets the highest compliance standards.

The best use of your time will be allocated toward closing loans and growing your mortgage origination volume.

If writer’s block keeps you from consistently fueling your website with high-quality content, your borrowers and prospective clients may be engaged via competitors who are determined to close more mortgage loans in 2020.

Also, you should avoid cheap article writing services and web designers who outsource various content creation tasks to freelancers who lack a significant amount of mortgage industry knowledge and experience.

If ranking on the first page of Google was as easy as many marketers proclaim, everyone would avoid paid advertising and wait for organic traffic to flow toward a marketing funnel or toward a mortgage website.

Hiring an experienced mortgage copywriter to write content for your blog or website will result in increased brand awareness, free inbound leads and more closed transactions for your mortgage business.

Tip: Avoid sales calls from marketing professionals who want to rank your business on the first page of Google. Instead, perform some due diligence of your own. Search for the specific services that you need, such as affordable mortgage copywriters, increase website traffic for a mortgage company, hire a mortgage copywriter or mortgage content writers to find out who has the skills to rank for the services that are being offered.

Want to close 20 additional loans or more in 2020?

As the best content creators for the mortgage industry, Mobile Copywriter will help you exceed your sales goals.

Are you ready?

Bonus Tip: 10 Reasons to Hire a Copywriter

Contact us today to get a larger share of your market.

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Close More Loans With Mortgage Lead Generation Websites

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Loan originators can generate free Internet leads with a mortgage lead generation website. In order to successfully close more mortgage loans, an originator can use a system that attracts targeted borrowers for purchase or refinance transactions. Mobile Copywriter offers the best Internet lead generation websites for mortgage professionals.

Why Mortgage Lead Generation Websites?

A financial website should have a professional appearance. Prospective borrowers who visit unappealing websites are known to abandon the sites within eight seconds. Therefore, selecting a website that is built from the ground up to generate a consistent amount of Internet leads could drastically improve a loan originator’s production.

Mortgage brokers and lenders who purchase lead generation websites will have an edge over local competitors. With high-quality website content that informs consumers about low-down payment mortgage programs and the benefits of reverse mortgages, a loan originator can expect to generate fresh Internet leads. We build engagement with consumers via unique content creation methods.

Mortgage Lead Generation Websites

Closing More Loans With Targeted Mortgage Leads

Targeted mortgage leads stem from consumers who are searching for a home loan online. Getting a daily supply of mortgage Internet leads can enable loan originators to close more deals. With a proven content marketing system, mortgage professionals can acquire free Internet leads. Shown below are some of the types of leads that mortgage loan officers need.

*Purchase leads
*Refinance leads
*Reverse mortgage leads
*Investment property leads
*Multi-family leads
*Land leads
*Golf course leads
*Warehouse leads
*Small balance commercial leads
*Self-employed borrower leads
*FHA leads
*VA leads
*USDA leads

Hire a Copywriter to Create Mortgage Lead Generation Websites

Unless a mortgage company website ranks on the first page of Google, it is unlikely to generate mortgage Internet leads online. However, companies that continuously compete with other firms for paid search engine marketing clicks are an exception. Without enduring the costs of expensive online marketing campaigns, mortgage companies and loan originators can hire a copywriter to create lead generation websites that will meet legal, ethical and compliance standards.

The Best Mortgage Lead Generation Companies Help Brokers Get Found Online

When a mortgage broker has run out of patience with a non-performing website, it’s a good idea to get marketing help from search engine optimization experts. A website that has a fantastic appearance might have cost thousands of dollars to build, however, if it does not rank on the first page of Google, the bulk of local mortgage leads are going to companies that are shown on page one of the search engine results page. 

Working with the best mortgage lead generation companies will enable brokers and lenders to use content marketing strategies and SEO strategies that are designed to attract more website traffic and Internet leads.

Contact Mobile Copywriter for mortgage lead generation websites to crush the competition. Make the decision today to work with the best copywriter to increase online sales.

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Attracting Reverse Mortgage Internet Leads

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Reverse Mortgage Internet Leads

 

Lead generation strategies are time consuming for mortgage loan originators. Therefore, it is very wise to minimize an originator’s prospecting tasks. Mobile Copywriter excels at attracting reverse mortgage Internet leads that enable lending professionals to write more loans.

Close More Mortgage Loans Every Month

Are you a loan originator with inconsistent monthly closings? While it might sound cliché, you must add more loans into your pipeline. Of course, you are aware of the timeframe that it takes to close the average loan. However, if your annual production numbers reflect an equal number of good and bad months, you must make some changes to your current marketing strategies.

Content Marketing for Reverse Mortgages

Borrowers who want to obtain a reverse mortgage are typically going to perform a web-based search to find a reverse mortgage lender. Interestingly, borrowers who are unaware of the benefits that a reverse mortgage provides will perform a Google search to find some basic information about the process. Mortgage companies that appear within the first few search engine results will receive the most inquiries for a reverse mortgage loan.

We use a proven method that increases engagement with consumers. Take a look at our 7-Step Process for Content Marketing Success.

Hiring a Copywriter to Generate Reverse Mortgage Internet Leads

So, how can you get reverse mortgage leads on autopilot? Hire a copywriter who specializes in search engine optimization for financial companies. While a lot of mortgage companies are wasting money on pay-per-click ads and purchasing highly saturated marketing lists, you can work with an SEO copywriter who creates compelling website content.

We create lead generation websites, blog posts, press releases, web page content and website articles for mortgage companies and for small business owners. Using a variety of content marketing strategies, we will help you obtain more website traffic, targeted Internet leads and more closed mortgage loans.

Contact Mobile Copywriter today if you are interested in attracting reverse mortgage Internet leads for your company.
 

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Copywriter for Mortgage Marketing and Qualified Internet Leads

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Mortgage Marketing

 

Mortgage professionals can close more loans with qualified Internet leads. Whether borrowers are seeking to buy a home or to refinance, it is a good chance that an online search will be conducted to find a reputable mortgage lender. Loan officers and mortgage lenders who want to appear at the top of Google and other search engines can hire Mobile Copywriter for mortgage marketing and for low-cost lead generation strategies.

Why is Mortgage Marketing Necessary?

Mortgage marketing helps to spread the word about reputable home lenders. While it is great to have a variety of referral sources, lenders should also have a way to generate qualified Internet leads. Consumers who are not working with a real estate agent or a local homebuilder will peruse popular search engines to find an affordable mortgage lender.

As consumers are searching for keyword terms, such as low-rate mortgage loans, refinance home loan California, reverse mortgage loans or FHA mortgage loans, lenders who have perfected mortgage marketing online will receive more Internet leads than companies who do not rank on the first page of the search engines. Our content marketing process works wonders for mortgage companies.

View our 7-Step Process for Content Marketing Success

Mortgage Marketing Can Generate Organic Internet Leads

Mortgage lenders have often tried an assortment of paid advertising methods that have failed to deliver a favorable return on investment. The costs for pay-per-click ads, display advertisements, live lead transfers and list brokers can quickly deplete a lender’s marketing budget. However, free search engine results can generate organic Internet leads.

Search engines charge advertisers a hefty fee for website traffic. As search engine users click onto an online advertisement, a fee is charged for the referral to the website. A large percentage of web-based users are immune to online advertisements. On the typical search engine results page, the organic website results are displayed between the sponsored ads.

Companies that invest in mortgage marketing strategies will have significant opportunities to generate free website traffic and organic Internet leads. We use targeted marketing strategies to help mortgage companies obtain free Internet leads.

Contact Mobile Copywriter today for mortgage marketing services and for strategies to generate qualified Internet leads.
 
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Close More Mortgage Loans and Real Estate Deals With Weekly Blog Posts

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Close More Deals - Weekly Blog Posts

Updated 10/09/2023

Blogging provides website content for people who visit your website.

Whether you operate as a real estate agent or as a mortgage loan officer, prospective clients who visit your website will review your site to learn more about you and your company.

Weekly blog posts an help you close more mortgage loans or sell more real estate.

Why Create Weekly Blog Posts?

After all, blogging is time consuming, requires creativity and rounds of new topics to write about.

For many sales experts and professional service providers, blog posts are pushed toward the back burner.

However, blog posts may be used to connect with new and existing customers.

A prospective client who visits your website might see something on your blog that encourages him to call you from a smartphone.

Imagine getting three or four additional calls each day, as a result of professionally written blog posts.

How many of those calls per months would it take for you to close more home loans or real estate transactions?

Among the biggest reasons to frequently blog involves search engine optimization.

For many real estate agents and loan officers, their website content only changes when a new listing or a new loan program becomes available.

This is a gigantic mistake for full-time producers and for part-time sales professionals, too.

Weekly blog posts will generate frequent visits from some of the largest search engines in the world.

Google, Yahoo and Bing will recognize crisp website content that appears on a blog page.

At that point, the search engine will automatically submit the blog post toward the top-level of its search results or place the page near its bottom tier of website content.

By the way, you do not want to consistently create content that gets placed beyond page ten of Google, as most website users rarely click onto page number two of the search results.

If you’re wondering why that is or if it’s fair, the answer is yes!

Google will review each web page before a new entry is made within its search engine results.

Essentially, Google has done the electronic research to provide reliable results for a specific search phrase.

For instance, Google has become the world’s premier destination for research, shopping and for entertainment.

Since the Internet is used to find airfare, car loans, houses, refinance loans and information about college loans, your website should be visited when local consumers are searching for services that you provide.

Blog Posts Can Reach More People Than You Can Call

Loan originators and real estate agents are constantly seeking referrals or cold calling prospective clients to create engagement that might ultimately lead to a closed deal.

Many mortgage companies and real estate companies largely ignore the power of blogging.

This is evidenced by the number of companies with blog pages that begin with “Hello World” (code for welcome to WordPress) or huge monthly gaps between blog posts.

You can grow your business much faster with weekly blog posts.

Hire a Blog Post Writer for Mortgage Companies and Real Estate Firms

Blog posts provide one of the most economical and efficient methods for generating low-cost Internet leads.

Essentially, you can outsource the task with the expectation that it will pay for itself, as it usually does.

In addition to closing more deals, you will drive attention for 52 weeks toward your target market, which will strengthen your branding initiatives.

Mobile Copywriter specializes in Internet marketing strategies that are designed to generate daily Internet leads and more website traffic for real estate agents and for mortgage loan officers.

Inquire now to get info about website content and weekly blog posts for mortgage and real estate professionals.

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