Updated 2-24-2020
Content marketing provides an economical way for small business owners to enhance brand awareness and to generate Internet leads. Using a variety of low-cost marketing ideas, entrepreneurs can implement several effective strategies to get found online. As a unique method to compete against larger businesses, Mobile Copywriter developed a content creation strategy that is known as the “Organic Internet Leads – Tree Marketing Concept” — to help smaller companies.
About Organic Internet Leads
Organic Internet leads are free search engine driven results. When a web-based user performs an online search with a specific word or a phrase, search engines, such as Google, Yahoo and Bing will display a list of 10 results per page. For competitive search terms, a variety of advertisements may appear above and below the organically displayed results.
Organic listings are recognized as natural search engine results. Companies such as Google and Yahoo use complex algorithms to methodically create search engine rankings. Based on a user’s keyword entry or keyword phrase, a search engine will return a chronological list of results that are based on authoritative content and relevant information.
Unlike display ads, organic Internet leads are shown without any cost to the website owner. Additionally, a website owner will not incur any costs when a web-based user clicks onto organic Internet results.
However, using pay-per-click strategies for lead generation, a website owner pays a fee to the corresponding search engine for each website visitors who arrives via a click-able hyperlink.
Why Use an Organic Internet Leads Strategy Versus Paid Advertisements?
Paid advertisements can provide a reliable stream of Internet leads. However, a website owner usually needs a war chest that is filled with a large amount of cash to compete against companies with enormous marketing budgets.
Using a strategy that generates free Internet leads or organic Internet leads can last for longer time frames than traditional marketing methods.
Creative content marketing strategies from Mobile Copywriter are designed with evergreen concepts in mind. Using content that attracts online shoppers and search engines for many years is the goal.
However, small business owners who primarily rely upon pay-per-click ads or display ads may receive less website traffic or Internet leads, as the result of being outbid by competitors or a depleted marketing budget.
“Oil–Tree Marketing Concept” to Get Found Online
Small business owners are frequently searching for prominent ways to get found online. During a typical week, an entrepreneur might have a limited amount of time for content creation, blogging or sending a timely press release to well-known media outlets.
Many small business owners are unsure of the advantages of Internet marketing. However, the ease of transitioning from traditional advertising methods to digital marketing concepts usually keeps them intrigued.
An occasional dive into Facebook advertising, Google pay-per-click ads or Yahoo display advertising might yield results that are undesirable. Paid forms of online marketing require lots of research to gain a competitive edge.
Organic Internet leads are formulated as brand awareness builds, website traffic increases and as visitors are guided to take some form of action. Perhaps, a website visitor will become a social media follower, subscribe to an email list, register for a newsletter or decide to make an online purchase.
The initial goal of the “Oil-Tree Marketing Concept” is to help an entrepreneur get a website found online. Why? Because, great website content is only valuable to folks who get an opportunity to see it. Enhanced brand awareness for relevant information that a company shares could result in increased website traffic.
How Does the “Oil-Tree Marketing Concept” Work?
A harvesting approach is used to begin the “Oil-Tree Marketing Concept.” As a farmer would sow a row of seeds with the right mixture of fertilizer,water and other ingredients, small business owners should consider using the “Oil-Tree Marketing Concept” as a weed-free path toward a more fruitful business, versus a mixed bag of purposeless content.
Mobile Copywriter reviews a business owner’s goals, creates an actionable strategy and begins the process for the “Oil-Tree Marketing Concept.” Here is how it’s done:
As shown on the image above, Mobile Copywriter begins to formulate its marketing ideas from the ground up.
· Goals
· Strategy
· Process
The website is the hub or core that support online activity. Mobile Copywriter uses a branching theory for the nucleus of a vibrant content distribution strategy.
· Base
· Relevant Branches
Content that is used to engage website visitors is built around a variety of related subjects.
· Topics
The “Oil-Tree Marketing Concept” provides the ultimate strategy for sales professionals who need targeted Internet leads. For instance, a mortgage loan officer can concentrate on building content around specific topics for home buyers to get more purchase leads. Through informative content creation methods, a loan officer can share details about debt consolidation or a term reduction via a refinance loan. Additionally, topics that discuss ways to improve a prospective borrower’s credit rating might generate Internet leads for a mortgage company.
The following image reflects a sample display of the “Oil-Tree Marketing Concept” for a mortgage company.
Best Types of Businesses for the “Oil-Tree Marketing Concept”
Mobile Copywriter aims to help small business owners who need low-cost marketing ideas to compete against local competitors and against larger regional companies. While most businesses can benefit from the strategies used to generate more website traffic and more online sales, the following entities are some of the best types of businesses for the “Oil-Tree- Marketing Concept.”
· Mortgage Companies
· Insurance Companies
· Home Improvement Companies
· Merchant Processing Companies
· Commercial Cleaning Companies
· Moving Companies
· Landscaping Companies
· Real Estate Agencies
· PR Firms
· Accounting Firms
· Law Firms
· Payday Lenders
· HVAC Contractors
· Plumbers
· Electricians
· Roofers
· Travel Agencies
· Home Builders
· Car Dealers
· Locksmiths
· Mobile Businesses
· Limousine Businesses
· Home-Based Businesses
· Ecommerce Businesses
Considerations
Research has shown that most web-based users will not click beyond the results that are displayed on a search engine’s first page. An improvement in a company’s website ranking could enable a business to get found online faster. With a first page ranking on popular search engines, such as Google, Yahoo and Bing, a website owner will have an opportunity to receive more Organic Internet leads. Our methods prove that leads can grow on trees!
Let us know if you need organic Internet leads and marketing support to grow your business!
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