content-marketing-strategies

Marketing for Qualified Sales Leads – #Post #418

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Sales Leads

 

Finding customers to call can consume a lot of time for a professional sales representative. Speaking with the wrong customers could be a waste of time, too. Quality time that is allocated toward marketing for qualified sales leads may result in more closed transactions.

Why Qualified Sales Leads are Used by Top Performers

If every customer contact resulted in a closed sale, an order taker could probably close many of the same transactions. Everyone knows that sales is largely a numbers game. However, instead of working with a hundred prospects to achieve a one percent closing ratio, it makes more sense to shoot for a 10 to 20 percent closing ratio via qualified sales leads.

Top sales reps seem to have a unique process for weeding out the tire kickers. Ironically, top performers will spend a limited amount of time with customers who are not qualified to make a purchase. By spending a higher percentage of their working hours with qualified buyers, top sales reps should have more closed deals than sales reps who are shuffling through a generic list of Internet leads.

Using Content Marketing Strategies to Generate Qualified Sales Leads

In many industries, sales representatives are using the same methods to get Internet leads. Instead of buying leads that have been sold to multiple insurance companies, mortgage companies and real estate firms, a sales rep can use content marketing strategies to generate qualified sales leads that have a higher probability of converting.

Content enables sales reps and small businesses to connect with local consumers. When consumers are given helpful information and actionable tips, there is a good chance that the provider will receive a phone call when certain products and services are needed.

Copywriters can produce high-quality content to obtain qualified sales leads. We provide the best content writing and marketing strategies for small businesses.

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Content Marketing Strategies to Increase Loan Officer Salaries – Post #416

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Loan Officer Salaries

 

Updated 11-8-2018

 

Hourly pay rates or annual salaries are typical for many professional jobs. However, mortgage loan officers rarely work traditional banking hours from 9 to 5. Using the power of digital marketing, it is possible to increase loan officer salaries with high-quality website content.

Who is Responsible for Increasing Loan Officer Salaries?

The answer may largely depend on a company’s compensation structure. Salaried loan officers might receive minimal bonuses and commissions. Mortgage professionals who are paid on a commission-only basis could receive a generous level of compensation for funded transactions.

According to the Bureau of Labor Statistics, loan officers had median earnings of $63,650 in 2016. With earnings that are more than 30 percent above median pay rates in the United States, loan officer salaries may provide a comfortable lifestyle for motivated professionals.

In a nutshell, loan officers must hustle to make huge earnings in the mortgage industry. Professionals who roll up their sleeves to do whatever it takes to find new applicants and referral sources are bound to exceed the production levels of unmotivated order takers.

Owing the responsibility for personal production is a top characteristic among originators with the highest loan officer salaries. So, it is wise to avoid waiting for fancy television commercials, mail campaigns or telemarketers to generate mortgage leads. For loan officers who want to take control of their earnings, vibrant content marketing strategies offer winning solutions.

Best Content Marketing Ideas to Skyrocket Loan Officer Salaries

Content is king! It allows companies and individuals to build trust and relationships with prospective customers. High-quality content writing can attract targeted mortgage leads for purchase and refinance transactions. Shown below are ideas that can skyrocket loan officer salaries with professional content writing.

  • Web page content
  • Weekly blog posts
  • Press releases
  • Social media networking

While some lenders and loan officers will attempt to create their own content, it is not advisable. The best results in any profession are usually performed by an expert.

For instance, an experienced loan processor or an underwriter could probably write a home loan for a new mortgage applicant. However, it’s probably not the best use of a processor’s time, and some specific options or disclosures may be overlooked.

The same logic is applicable for content that is used to market a website. When other companies are competing to get found online, it makes sense to have a content marketing expert handling the assignment.

There is no reason to have a beautiful website that does not generate Internet leads. Companies that are not generating website traffic and Internet leads are clearly using the wrong content marketing strategy.

The best content marketing strategies add higher visibility and brand awareness for small business websites. Copywriters are skilled in content creation methods that entice readers to pick up the phone or to fill out a contact form on a company’s website.

Working with a copywriter who understands how to promote content in ways that are search engine friendly can quickly increase loan officer salaries.

 

Connect with more home buyers today!

 

Contact Mobile Copywriter for website content and article writing services that are designed to generate more website traffic and more Internet leads.

 

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Online Sales Tips to Ignite Your Website Traffic – Post #407

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Online Sales Tips

 

Professional website copy can drive a boatload of targeted leads to your website. Whether you offer mortgage loans, dental services, emergency plumbing services, legal advice or real estate services, additional website traffic can increase your opportunities to generate more leads. Mobile Copywriter provides fast-acting online sales tips for local business owners.

Online Sales Tip #1. Form a Strategy

Decide whether you will focus on social media marketing, search engine marketing, organic website traffic or a combination of methods. Consider whether you will use paid traffic sources, free traffic sources or a combination of the two. We primarily use organic website traffic sources (free traffic) and social media networking.

Knowing where your traffic will come from can enable you to focus on specific tasks.

Online Sales Tip #2. Identify Your Target Market

Target marketing is the best way to connect with your ideal customers. Knowing that your typical customer is a male who works in a professional occupation, between 30 and 55 years old, loves to golf and drives a high-end sports car is valuable information for an exotic automobile repair shop. Armed with a sufficient amount of knowledge, you will know where to channel your marketing efforts, as well as the activities that you should avoid. For instance, you can concentrate in areas that appeal to your ideal buyer versus promoting your services to a very broad market.

Forming a buyer persona will enable you to engage with your ideal customers.

Online Sales Tip #3. Create Shareable Content

Regardless of the marketing strategy that you employ, you can create shareable content that provides value for your audience. Many marketers are obsessed with getting a piece of content to go viral. However, you can build engagement with shareable content that readers enjoy. We help small businesses get found online with search engine optimized copywriting and with online sales tips.

Contact Mobile Copywriter for content marketing strategies to grow your business faster.

 

 

Mortgage Company Marketing to Promote the Best Home Loan Rates

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Mortgage Company Marketing

Updated 9/12/2024

Low-rate mortgage loans provide favorable financing for first-time home buyers.

Knowing how to promote home loans online could enable a local lender to close more deals.

Mobile Copywriter has the best mortgage company marketing system to generate Internet leads.

Why Use a Mortgage Company Marketing System?

Using a proven system to promote popular mortgage programs and attractive interest rates will help a local lender generate daily Internet leads.

Instead of jumping from one promotion to the next, a sales manager can implement a mortgage company marketing system that pulls in fresh leads for loan originators.

Promoting a Mortgage Company Without Good Interest Rates

Can a lender with marginal interest rates compete against mortgage companies with the best interest rates?

Yes!

Mortgage rates vary among home lenders.

Mortgage companies who provide excellent service, a fast closing process and valuable information for home buyers can build relationships with borrowers, in spite of having above-average interest rates.

Get Organic Internet Leads for a Local Mortgage Company

Local mortgage companies are often competing against regional and national mortgage lenders.

Without an enormous marketing budget or traffic via a retail bank, a local mortgage company can use content marketing strategies to generate organic Internet leads.

Free search engine results are also known as organic rankings.

Working with a copywriter who specializes in search engine optimization is the best way to get organic Internet leads for local home buyers.

A variety of mortgage marketing ideas may be used to generate organic leads.

Working with copywriters who help local businesses reach the first page of Google is recommended.

Hiring a Copywriter for Mortgage Company Marketing

Multiple strategies should be used to spread the word about a mortgage company with great interest rates.

After all, lenders who stay in front of prospective borrowers may eventually get a call to provide financing for a new home.

Our copywriting system for mortgage companies uses web page content, blog posts, press releases, social media, landing pages and lead generation websites to engage with local home buyers.

For best results, hire a copywriter who has more than 25 years of mortgage marketing success!

Contact Mobile Copywriter for organic Internet leads and for website content to close more sales online.

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Search Engine Marketing Ideas to Increase Website Traffic

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Search Engine Marketing Ideas

 

SEO content provides the best way to increase website traffic for local business owners. Using high-quality content on blog posts, web pages and on social media platforms will increase a company’s website visibility online. Mobile Copywriter offers search engine marketing ideas to increase website traffic, Internet leads and online sales.

Why Experiment With Search Engine Marketing Ideas?

Search engine optimization is not an exact science. Do to multiple algorithm changes each year, SEO experts are never aware of every ranking factor. In a nutshell, the major search engines want to perfect an organic ranking system that lists the most credible results in a chronological order.

When bad actors use unethical methods to gain top search engine rankings, Google reshuffles the deck to continue the game with slightly different rules. We find that it is best to publish authentic content that is relevant to our niche and helpful for online readers to retain our first page search engine rankings on Google, Yahoo and Bing.

Patience is one of the most important attributes for increasing website traffic for a small business. There would be a minimal level of trust if every new business owner could simply buy a website, add a bunch of content and quickly rank at the top of Google. The top search results would be a mixed bag of garbage and valuable content.

Google and Bing work to protect the integrity of their search engines. As top resources for free website results, both companies want to provide valuable information and to deliver fast results to online users. Both companies earn money via pay-per-click ads and display advertising from marketers who agree to pay to appear ahead of the organic search engine results. It should be noted that the organic search engine results are also known as the free results.

Outsource Content Writing Assignments to a Professional

It is less expensive to outsource a variety of content writing tasks to an expert. Generally, companies that create content in-house may discover that is is more expensive to delegate an assignment that takes an employee away from other duties, such as sales, management, customer service or human resources. We are a reliable resource for small businesses that need to outsource certain content writing assignments to a professional.

Hire a Copywriter for Sales Letters or for Content Marketing Strategies

Content marketing strategies are ideal for small businesses that want to increase website traffic. There is a distinct difference between content marketing and copywriting. Essentially, a content marketing strategy revolves around the distribution of information to web-based users.

Take a look at our 7-Step Process for Content Marketing Success.

Copywriting services are hired to build engagement with an audience via a persuasive tone that leads toward a call-to-action. Simply put, copywriters use words and jingles to help clients sell more products and services. It is important to know that a large share of content writers would struggle with copywriting. However, copywriters may be hired for content writing, sales letters, landing pages, web page content and article writing services.

We specialize in SEO copywriting, which aims to generate favorable search engine rankings for products and services that our clients want to sell.

With higher search engine rankings, our clients have an opportunity to receive more website traffic and online sales. Generally, our clients can expect a return on investment that exceeds 300 percent.

Order a Press Release to Share an Announcement With the Media

Local business owners can attract more attention to their businesses with a press release for a newsworthy event. Whether a company wants to announce a grand opening, new services, new products, new hires or a community fundraiser, a well-timed press release could also increase website traffic for a small business. We offer professional press releases that are extremely affordable.

Considerations

The above shown methods to increase website traffic will work for most businesses. Contact Mobile Copywriter for search engine marketing ideas to increase website traffic, Internet leads and online sales.
 
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B2B Leads for Twice As Many Online Conversions

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B2B Sales

 

Online sales can create additional revenue streams for a small business. With a solid marketing strategy, business-to-business leads are easier to obtain. Mobile Copywriter uses a content marketing process that doubles online conversions for B2B companies.

About B2B Leads

Sales representatives use B2B leads to generate additional revenue for small businesses and for large corporations, too. High-quality B2B sales leads can eliminate a lot of the time that it takes to qualify a prospective buyer. Since many sales reps receive commissions or production bonuses, it makes sense to concentrate on the most viable B2B leads. A process that is known as cherry picking enables a sales rep to quickly sort through B2B leads to find the most appealing leads.

Obtaining B2B Leads

B2B sales leads are frequently purchased from web-based lead sources. Generally, a small business will need to pay a premium to receive above-average B2B sales leads. Some companies will obtain B2B leads via online advertising and pay-per-click leads. Due to the upfront cost for local B2B sales leads, a small business might decide to generate free B2B leads. Our content marketing strategies are designed to help small and mid-sized firms obtain free Internet leads.

Costs of B2B Sales Leads

The costs for B2B sales leads will widely vary. Where competition is fierce for specific business niches, B2B sales leads might cost a tidy sum. However, a content marketing strategy that is used to acquire B2B sales leads could cost a small business a fraction of the typical amount that might otherwise be spent toward a traditional marketing budget. We create evergreen content that may be used to generate B2B sales leads for a very long time.

Converting B2B Leads Into Sales

Companies earn money when sales leads are used to close new business deals. Certain conversion factors may be used to predict a closing ratio to the available B2B sales leads. We help small businesses generate targeted B2B sales leads that usually result in twice as many closed sales.

Use the blue button below to contact Mobile Copywriter about generating B2B sales leads online.

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Reverse Mortgage Leads for Reverse Mortgage Lenders

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Reverse Mortgage Leads

 

Homeowners may be able to gain better stability with a reverse mortgage loan. However, many borrowers are largely unaware of the benefits that reverse mortgages provide. Mobile Copywriter helps reverse mortgage lenders obtain free reverse mortgage leads.

Break Away From Stale Marketing Campaigns for Mortgage Companies

Mortgage companies and businesses that provide financial services need to create content that quickly resonates with website visitors. Quite often, stale content that might be deemed as dry by most readers could lead to fewer inquiries for reverse mortgage loans. With a vibrant reverse mortgage strategy, loan officers may receive an abundant supply of targeted Internet leads for reverse mortgages.

Our 7-Step Process for Content Marketing Success can help lenders and loan originators generate a sufficient supply of leads to maintain a full pipeline.

Get Free Internet Leads for Reverse Mortgage Lenders

Mortgage lenders generally absorb an upfront cost for Internet leads. With the exception of pay-per-click leads and search engine ads, mortgage lenders typically purchase Internet leads that have been sold to four or more companies. Our clients enjoy higher conversion rate via evergreen content marketing strategies.

Using high-quality website articles, blog posts, press releases and social media marketing, a reverse mortgage lender can connect with borrowers who are searching for similar products that will improve their financial situation.

We produce search engine optimized content that directs interested borrowers toward lenders who provide reverse mortgages, FHA mortgages, VA mortgages and conventional mortgage products. With SEO copywriting, reverse mortgage lenders can receive daily Internet leads and dominate local competitors.

No costs are involved for website content that appears in the organic search engine results. Our clients pay for low-cost copywriting services that continuously generate free Internet leads for reverse mortgage loans.

Hire a Professional Copywriting Service for Reverse Mortgage Marketing

When a prospective borrower wants to know how does a reverse mortgage work, lenders who provide content that is valuable and informative might begin to receive a lot of phone calls. While many loan officers and mortgage advisers can answer the aforementioned concern in a highly professional manner, a copywriter can craft content that ranks high enough in the search engines to increase a lender’s website traffic and lead the borrower toward a call-to-action.

Hire Mobile Copywriter to get reverse mortgage leads and to increase website traffic for reverse mortgage lenders.

 

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Content Marketing: Increase Fourth Quarter Sales With SEO Copywriting

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Copywriting

 

Small business owners can increase fourth quarter sales with content marketing and SEO copywriting. If your company generates a large portion of its sales during the year-end holiday season, you should implement a marketing strategy to increase website traffic today. With less than three weeks to go before the fourth quarter begins, you can contact Mobile Copywriter for SEO copywriting services that are designed to increase sales online for small businesses.

Copywriting From an SEO Service

We specialize in Internet marketing strategies that drive targeted buyers toward small business websites. However, we use a different approach than most SEO services. Many SEO services will outsource their content needs to SEO article writing services. Similarly, many blog writing services and content writing services will outsource their SEO services to an experienced professional.

Our clients receive high-quality content writing services, SEO copywriting, content marketing, SEO services and social media marketing from an internal team of experienced professionals. Working with the best copywriting resources and SEO service providers can save your company time and money.

Ideas to Increase Fourth Quarter Sales With Content Marketing

Perhaps you have a nice website, elegant blog posts and the best products and services within your local area. Your earnings potential will be limited if your content is largely invisible. Marketing your content is vital for a successful fourth quarter. Many of your competitors have already started an online marketing strategy to achieve stronger fourth quarter sales. Here are some of the methods that you can use to earn more money online within the next 90 days.

·Update web page content
·Upload several blog posts per week
·Understand the needs of your ideal customer
·Use a website copywriter for SEO services

All of the above methods begin with you. If you are ready to take action toward a more robust fourth quarter, contact Mobile Copywriter for content marketing strategies and for SEO copywriting services to get a larger share of revenue within your local market.

Use the blue button below for marketing help and to get online sales support.

 

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SEO Copywriter in York, PA Gets Website Ranking Online

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SEO Copywriter
Hire an SEO Copywriter.

3/12/2024

SEO Copywriters skillfully attract website attention online.

If you need more sales for your business, an SEO copywriter can create website content that your readers will love.

An SEO copywriter in York, Pennsylvania, understands the types of content that drives traffic toward blogs and small business websites.

Mobile Copywriter provides SEO copywriting services in York, PA, and throughout the nation.

Whether your business needs SEO copywriting in New York, Philadelphia, Miami or in Los Angeles, you can contact us for information about our online marketing strategies.

Impact of SEO Copywriter Services

Everyday, you are competing against other business owners who want to reach the top of Google’s search engine rankings.

Quality copywriting services can improve your website ranking.

If you already have a top ranking on Google, Yahoo and Bing, an SEO copywriter can help you maintain your position within the search results.

Benefits of a Consistent Internet Marketing Strategy

As a PA copywriter and web content writer, I have noticed a variety of trends that impact a website’s ranking.

Search engines crawl the Internet for recently posted information on blogs, web pages, social media, news sites and other platforms.

After locating new content on the web, Google reviews the credibility of the information, the authoritativeness and decides where to place the content within its search rankings.

Most business owners do not update their website enough.

Following an Internet marketing strategy that’s based on frequent blog posts and consistent website updates will be rewarded with positive search engine rankings.

Article writing services via Mobile Copywriter helps websites get found online.

How Does an SEO Copywriter Improve Website Rankings Online?

Using various web content marketing strategies, a professional SEO copywriter aims to keep readers engaged with interesting materials.

While many business owners attempt to successfully create content that generates a buzz for their website, a skilled SEO copywriter can pull in leads with powerful keywords.

If you have web content that is rarely updated, you are losing ground to your competitors.

Many business owners delay updating their blog or website due to writer’s block or other priorities.

However, it’s a big mistake to ignore the impact of frequent content updates.

SEO Copywriting Summary

Fresh web content is needed to make more money online.

As a business owner who needs website traffic and Internet leads, you can hire an SEO copywriter to get a better website ranking online.

Our SEO copywriting and marketing strategies work in York, PA, and throughout the United States.

Reach out to Mobile Copywriter about getting more Internet traffic and sales for your business today.

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Get Internet Leads With Content Marketing and SEO Copywriting

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Writing for Internet Leads

Updated 8/19/2023

A business without leads is like a painter without paint.

To grow your company’s revenue, you’ll need to get Internet leads on a daily basis from prospective clients who are seeking services that your business provides.

A consistent flow of Internet leads for your business enables you to follow up with prospective buyers who are searching for your products and services.

Benefits of Using Fresh Internet Leads

Consumers are using the Internet to shop for everything from groceries to apparel.

Whether your business sells computer accessories, auto supplies, mobile phones, real estate, mortgage loans or in-home services, your website should prominently appear within the most recognized search results.

Google, Yahoo and Bing are the premier resources that consumers and B2B organizations rely upon for web-based information.

A first page ranking on any of the aforementioned search engines could generate increased exposure for your business.

Some of the benefits from using fresh Internet leads include the following:

  • Warm prospects who are waiting for your reply
  • Potential buyers who want products, services or information now
  • Low-costs compared to other forms of marketing

Positioning Your Business to Get Internet Leads

Generally, your business should appear on the first page of Google, Yahoo or Bing to obtain Internet leads.

Web-based users rarely click beyond the first page of the search results.

If the majority of your inbound inquiries are likely to stem from a top-level search engine ranking, you must position your business for success.

Search engine optimization is highly relevant for business owners who want to dominate the results that appear for multiple keyword phrases.

Using a variety of SEO strategies, your business should outperform websites that are less optimized.

Hiring an SEO copywriter to generate blogs, articles and press releases could be instrumental toward positioning your business to get Internet leads from multiple sources.

Increased Web Recognition for Small and Mid-Sized Businesses

How will buyers find their way to your website?

Business owners might think that merely having a web presence is sufficient for getting online recognition.

Whether your company provides outstanding products or services, buyers will largely be unable to discover your brilliance without a commanding position in the search engines.

Maximizing your Internet marketing strategy is vital for increased website recognition.

Robust content marketing initiatives can enable small and mid-sized businesses to compete against larger competitors.

Blending SEO Copywriting and Content Marketing

Frequently submitting high-quality content to the search engines is an excellent strategy to get Internet leads for your business.

You must avoid the distribution of poor copy that search engines will kick to the curb.

Many business owners attempt to manage too many tasks.

The belief that user-generated content is just as good as the prose that a professional SEO copywriter might craft is usually inaccurate.

It’s similar to an unlicensed person pulling his or her own teeth.

While pulling your own teeth is possible, you should contact an expert for specialized services.

To obtain a health supply of blogs, articles and web page content, an SEO copywriter can create materials that will lead your website visitors to take action.

The results are generally magnified in quantifiable terms.

You’ll save time, money and achieve quicker results, as measurable activities are used to impact the success of a solid Internet marketing plan.

Content marketing strategies are used to circulate the materials that an SEO copywriter produces.

Blending SEO copywriting and content marketing is a powerful combination that will propel your business toward increased recognition and a larger supply of Internet leads.

Increasing your supply of inbound leads gives your business more opportunities for success.

Use the “I Need Content” button shown below to request information about online marketing with Mobile Copywriter.

Summary

Wisely decide to get Internet leads for your business.

Hire a professional SEO copywriter for the best content marketing strategies today.

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