Email Marketing

Marketing Mortgage Loans When Interest Rates are Rising

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Marketing Mortgage

Mortgage lending professionals provide financing and tips that enable families to borrow money for a home. However, certain economic climates can change a borrower’s prospective toward the housing market. Mobile Copywriter shares helpful tips for marketing mortgage loans when interest rates are rising.

Rising Interest Rate Environment

Interest rate adjustments are useful as a hedge against inflationary pressures.

Although, home buyers typically view rising interest rates as a bad sign for the mortgage market.

Buyers are often consumed with the thought about higher rates leading to larger monthly mortgage payments.

Lending professionals who are marketing mortgage loans as interest rates are rising must continuously keep borrowers informed about the benefits of securing affordable home financing. 

Educating Home Buyers 

Home buyer education is essential for first-time purchasers and for repeat buyers.

Mortgage brokers, lenders and real estate agents who provide exceptional value for home buyers might also notice higher sales revenue.

Informing borrowers about the current interest rate conditions and the advantages of securing a rate lock to know exactly what their long-term mortgage payments will be should provide some positive insight among home buyers.

Using certain strategies to offset a higher mortgage payment could be helpful, too.

For instance, instead of making a down payment that is larger than the required amount for a loan approval, a borrower might be able to pay off a $3,500 credit card balance.

If paying off the credit card eliminates a $60 monthly payment, it may now be easier to afford a mortgage payment that has increased by $50, as a result of rising interest rates.

Advising a borrower who is seeking a loan approval to refrain from credit inquiries, late payments or from opening new accounts should also be viewed as prudent financial tips.

Additionally, any opportunity to increase a borrower’s credit score might help her obtain a lower mortgage interest rate. 

Marketing Mortgage Loans to Homeowners

When mortgage rates are ultra low, many loan originators are thrilled to tout the cheapest rates of the week.

However, in a changing rate environment, where interest rates are frequently moving in different directions, an experienced loan officer should be able to speak candidly with a home buyer.

It is important for borrowers to know that interest rates will fluctuate. 

Providing borrowers with details about historical data might provide information that is useful for future planning, such as starting with an adjustable-rate mortgage that is fixed for a one-year term or for a five-year term. 

Alternatively, a borrower might want to lock-in a fixed-rate mortgage loan, with the goal of refinancing when market conditions improve.

Higher interest rates provide mortgage marketing opportunities for seasoned loan officers to follow up with borrowers in the future.

Marketing Mortgage Loans to Home Buyers 

Mortgage brokers and lenders should be viewed as champions for home buyers, as getting funded is the most important part of the journey. 

The housing turmoil that occurred around 2008 has largely caused millennial buyers to delay the thought of homeownership.

Brokers and lenders who are marketing mortgage loans to millennials, first-time home buyers or to previous buyers should highlight the benefits of buying a home.

For instance, lending professionals can reiterate some of the items shown below:

  • The advantages of buying a home versus renting.
  • Mortgage interest deductions
  • Property tax deductions
  • Long-term payment protection versus uncertainty
  • Ability to borrow against the equity within the property
  • Buy with low down payment or no down payment
  • Property may be left for loved ones
  • A home may be customized or remodeled versus a rental
  • Home value may used toward owner’s net worth
  • A house may be sold for a profit

Mobile Copywriter creates web pages, blog posts, social media posts, email for marketing mortgage messages, press releases, brochures and newsletters. SEO copywriting services and article writing services are also offered to help brokers and lenders generate mortgage leads.     

Need help with marketing mortgage loans?

Want exclusive mortgage leads versus sharing paid leads?

We use research to locate the best keywords for marketing mortgage loans online.

Get help with marketing mortgage loans via a mortgage expert who writes call to action copy. 

Use the button below to contact Mobile Copywriter today!

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Hot Email Tips for Small Businesses

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Hot Email Tips Help Businesses Generate Leads Online

Entrepreneurs often search for profitable ways to increase online sales. However, it is important to know which low-cost methods can generate a healthy amount of sales. Mobile Copywriter shares hot email marketing tips to generate Internet leads from targeted sources.

Marketing a Small Business With Scorching Hot Email Strategies 

Each day, email is read among millions of consumers and business owners.

While some email messages are related to sales, operations and customer service, many entrepreneurs receive dozens of promotional emails on a daily basis.

Therefore, it’s important to creatively use hot email marketing strategies.

Write a Powerful Email Subject Line 

Unlike search engine optimization, where a user is looking for specific information, email 

messages are sent from friends, associates and online marketing experts. 

Topics can range from health tips, business opportunities, educational offers, mortgage loans, auto insurance savings, marketing ideas and other subjects.

Many email messages are unwanted and deemed as junk mail.

Which means, a marketer must quickly command a reader’s attention to avoid appearing as spam.

When an email message is believed to contain spam, the receiver or certain spam detectors might swiftly forward the content toward the spam folder. 

Although, to truly get a reader’s attention, an email message must contain a very eye-catching subject line.

With a powerful email subject line that contains valuable information, a reader might click onto the link to review the message. 

Having some info about a reader’s interests can help marketing professionals obtain an above average email open rate. 

A hot email subject line that piques a reader’s interest might get opened immediately.

Create Captivating B2B Email Marketing Messages  

Unique email marketing messages enable entrepreneurs to generate thousands of free B2B leads online. 

However, ordinary methods often fail to attract new prospects. Offers that move readers to take action typically include emotional triggers.

Think about it.

If any type of messaging worked, all business owners would generate inbound marketing leads on autopilot.

When the mission from the outset is to create hot email topics that readers will love, opportunities for success should increase.

A professional article writing service can craft unique email messages and blog content that excites readers to obtain more information about specific offers.

Get Email Addresses From Website Visitors 

Grow your business online with an email subscriber list. 

Use lead magnets, such as an ebook or a free report to build a list of email addresses.

It might take several website visits before a reader finds enough value to provide his email address.  

However, it is possible to obtain thousands of email addresses that belong to motivated subscribers.

Mobile Copywriter helps financial professionals and small business owners reach more people online with vibrant digital marketing strategies.

Contact us today about content creation that gets found online and engages readers to take action.

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Does Your Marketing Strategy Include SEO Copy? Post #476

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SEO Copy

SEO copy provides the optimal amount of web page content for your website. When search engine optimized content is eloquently created, website visitors are more likely to become buyers. Mobile Copywriter applies cutting-edge digital marketing strategies that increase website traffic for small businesses.

Email Marketing

Small business owners can obtain a favorable open rate and more conversions with SEO copy.

With an engaging email letter that speaks toward a customer’s needs, your response ratio and your sales revenue could soar.

Getting started with an email marketing campaign is a wise investment that enables you to quickly reach out to your subscribers.

Landing Pages  

If you want to realize the highest return on your marketing costs, a well-designed landing page can outperform a standard web page. 

Great for ecommerce and for business owners who sell products online, landing pages with SEO copy are created to compel readers to take action.

Without a website, some entrepreneurs use Facebook Ads and Google Ads to drive traffic to a landing page that is equipped with a buy now button.

Blogging

Sure, your blog writing can feature generic content. A lot of business owners and professional service providers write their own blogs.

Although, the savings from writing your own blog could result in missed opportunities. 

Why?

When SEO copy is included within all of your blog posts, your content will rank higher in the search engine results. 

As it becomes easier to find your blog online, your subscriber list will continue to grow.

Experienced SEO copy writers are recommended for crafting marketing collateral that will be used toward growing your business.

Press Releases

A press release that mentions a newsworthy topic is a great way to obtain a shareable piece of content for your audience. 

While a press release does not provide a tremendous amount of SEO value, it can contribute toward your off-page SEO strategy.  

Enhance your marketing initiatives with a cleverly-written press release to remain better connected with your target market.

Website SEO Copy

A website marketing strategy is very important for your business. Without a plan, you would endlessly wish for any type of traffic to land on your website.

However, website SEO copy should be designed to attract targeted prospects that result in free Internet leads for your business. 

Using a subtle approach to guide prospective customers toward a marketing funnel or to a marketing outline, such as the one shown on the web page below could be a game changer for your business.

Ultimate Low-Cost Website Marketing System

SEO marketing activities will enable more people to find your website in Google’s search engine results.

Contact Mobile Copywriter for copywriting support to get found online in Google’s search engine results much faster.

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7 Digital Marketing Trends in 2023 Post #475

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Digital Marketing Trends

Research provides detailed information that helps marketers enter into a new decade with bright ambitions. Whether your firm caters to consumers or toward business clients, savvy marketing professionals can stay ahead of the game with cutting-edge strategies. Check out some of the best digital marketing trends in 2023 for local business owners. 

Your business has the power to offer electronic promotions and stellar customer support via digital marketing. 

However, in 2023, your company can expand its audience and sales with a variety of digital marketing strategies. 

  1. Voice Search – It’s rapidly growing to locate items, such as information, products, services and directions online. Amazon’s Alexa and Google Assistant are examples of voice-based support services that are helping people submit a query without physically typing onto a keyboard.
  1. Marketing Automation – According to Forrester, global spending toward marketing automation could reach $25 Billion per year by 2023. Using this technology helps businesses seamlessly schedule a variety of tasks, such as blog posts, social media updates, campaign-driven activities and other digital touchpoints.
  1.  Chatbots – Known as conversation agents, chatbots work 24 hours per day to provide quick answers for various product inquiries or answers to frequently asked questions online. After attempting to decipher what a user is asking, a chatbot will provide a text-based response.  
  1. Video – Web users are consuming video at increasing rates each year. According to Hubspot, the brain processes visuals 60,000 times faster than text. Therefore, eye-catching images and videos can attract a viewer’s attention for longer time frames. Digital marketer’s are finding success with videos that are motivational, informative or humorous.    
  1. Email Marketing – Consumer and B2B marketers are continuing to have favorable experiences with interactive email offers and with newsletters that are used to build engagement with readers.
  1. Mobile Applications – There is practically an App for just about every online task. Mobile applications have enhanced the user experience for online banking, gaming, shopping and a variety of organizational needs. As smartphones and other mobile devices become more sophisticated, mobile applications will become more useful and far more advanced.  
  1. Content Marketing –  While marketers plan to write more content and to record more online videos, it is just as important to aggressively promote the content. High-quality content that is shareable and builds engagement with viewers is needed for marketing success in 2023. 

Conclusion

Digital marketing trends in 2023 may be used toward building a company’s brand, website traffic and online sales.

Marketers can experiment with a variety of methods to connect with prospective customers. 

Outsourcing is an excellent way to save time and money on marketing-related tasks.

Contact Mobile Copywriter today to learn about ways to rank on page one of Google or to get found online with content writing that motivates readers to take action.

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Using Social Media Marketing to Complement SEO Content Writing

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Social Media Marketing

 

SEO content writing may be used to create a powerful Internet marketing strategy. However, small business owners can coordinate a variety of digital marketing methods to reach a larger percentage of local customers. Mobile Copywriter uses a content marketing system that combines search engine optimized content and social media networks.

Why Use Multiple Digital Marketing Channels?

Content is king. Small business owners who are already using SEO content writing to connect with web-based users may be generating some healthy online sales. Getting some additional traffic from viable online resources could translate into more business opportunities. The most successful companies are aware of the shoppers in the marketplace who are likely to become customers. Identifying prospective buyers across a variety of mediums could enable a company to expand their reach. We help small businesses generate targeted Internet leads via multiple digital marketing channels.

Benefits of Social Media Marketing

Social media provides an instantaneous method for viewing and sending digital messages. Through a relaxed environment, consumers and businesses are able share ideas, photos, jokes, events and promotional items. A user can view the profiles of other individuals and companies who are connected via a social media network. If similar interests exist, a small business owner might decide to start a conversation with other members. Social media marketing has the opportunity for entrepreneurs to share information in a reciprocal manner with others members.

Unlike with email marketing, small business owners who embrace social media marketing methods may be able to build a large network of followers. Viewers can easily like or repost a social media message. A social media post could go viral and potentially attract the attention of millions of viewers. Merging a company’s creative content with social media marketing ideas could be a winning strategy for local business owners. Contact Mobile Copywriter today to inquire about digital marketing strategies for small and mid-sized businesses.

 

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