An offer that doesn’t get much attention will hurt your email open rates and your conversion rates.
Whether, you operate a brick and mortar location or an online business, a successful email marketing campaign can improve your sales revenue.
As the Senior Copywriter for Mobile Copywriter, I am often asked about copywriter email marketing tips that’ll command higher email open rates.
Follow along and use the tips below to get more clicks from your email subscribers.
Write a Powerful Subject Line
While you’re probably already writing creative email subject lines, if you’re not getting enough clicks from folks on your email list, there’s room for improvement.
For starters!
Think like a copywriter!!!
Every company needs copy and great content to get customers to take timely actions.
Whether you use amazing word play or promotional pricing to sell more products and services, your offer must be read to get more sales from email marketing.
Here’re some characteristics of a powerful subject line:
- Contains less than 7 words
- Highlights reader’s pain points
- Invokes curiosity
- Time sensitive
- Features a call-to-action
- Contains less than 7 words: Save the meat and potatoes for the article without sharing all of the details in the subject line.
- Highlight’s reader’s pain points: When skimming email messages, a reader will notice topics that are top of mind.
- Invokes curiosity: An email message that reads, “Open me for the secret to your problem” will raise a few eyebrows and nudge readers to view the details.
- Time sensitive: A specific time frame or a countdown timer pressures readers to decide quickly – before it’s too late.
- Features a call-to-action: An invitation, suggestion or instruction to proceed can subtly guide a reader to take the next step toward your offer.
Email Marketing Ideas for Better Open Rates
You might have tried hundreds of methods toward obtaining better email open rates.
Although, you can use a variety of email marketing ideas to get more views, reader engagement and sales conversions.
Asking a question within the email subject line can increase your email open rates.
Mentioning the reader’s name is powerful, too. For instance, if the subject line reads:
“David this free offer expires in 24 hours,” there’s a greater probability that more readers will open the email message versus subject lines without the recipient’s name.
This email message seems more important because you took the time to personalize the email subject line.
You can use email marketing ideas that lean into a reader’s pain points.
For instance, you can write an email subject line that reflects something similar to this:
Best solutions for “Pain Point”
Using hot email marketing ideas can rapidly improve your email open rates.
Share Copywriter Email Marketing Tips
Your friends will thank you in advance for email marketing tips that work.
Proven email marketing strategies save business owners valuable time and money.
Mobile Copywriter recently helped a client achieve a 42% email open rate, which more than doubled the result of most email marketing agencies.
Need an effective email marketing campaign that delivers more leads and more sales, you can reach out to us today via the blue contact button below.
