Updated 3/22/2024
Experienced copywriters provide content that generates brand awareness and sales for all types of businesses.
Whether a company offers local services or sells products around the world, a copywriter plays an important role within the content creation team.
Mobile Copywriter offers some insight toward hiring website copywriting services versus hiring in-house copywriters.
What is Copywriting?
Some people confuse the word copywriting with the process to obtain a copyright.
Copywriting is performed by a professional copywriter who aims to attract attention and sales with words.
The latter term relates to the legal ownership of originally created works that are registered with the U.S. Copyright Office.
Website Copywriting Services
Massive exposure is needed to grow an online business.
Business owners and sales professionals know that more prospects usually result in more conversions, as sales is a numbers game.
The same is true for online businesses.
Companies that are highly visible online have a huge advantage over competitors who are ranked beyond the first page of Google, lack a social media presence or fail to embrace email marketing.
Small and large businesses can get found online faster with experienced website copywriting services.
Shown below are some of the most requested services:
- Brochures
- Email marketing letters
- Blog posts
- SEO copywriting services
- Web page content
Professional website copywriting services often compete against cheap article writing services.
While there is rarely any comparison, business owners typically get what they pay for.
Experienced copywriters have performed the above services thousands of times versus freelancers with less than a year or two of experience.
Therefore, cost should not be the only consideration when deciding to outsource a company’s creative marketing support.
Hiring an In-House Copywriter and Content Creators
Entrepreneurs who are focused on sales and managing a business may need help with promotional copy, content writing and marketing services.
Deciding to hire a copywriter in-house and additional members for a professional content creation team is a valuable investment for any company.
However, the costs for in-house creatives is expensive for small and mid-sized businesses.
The salary for a copywriter with more than five years of experience could exceed $100,000.
An outlay of $60,000 or more for each additional member of a content team, such as a graphic designer, a copy editor, content writers, proofreaders, a videographer, content marketing professionals and a competitive benefits package will require a robust HR budget.
According to the U.S. Bureau of Labor Statistics, the mean hourly rate for writers was $39.00 per hour as of May 2021.
Although, writers earned mean annual wages of $81,120, writers in the top 25 and top 10 percentiles earned $101,080 and $133,580, respectively.
Additionally, employee turnover can decrease production and increase a company’s cost to train new hires.
Outsourcing Costs for Website Copywriting Services
The actual rates for freelance copywriters and agencies that provide website copywriting services will vary among creative firms.
Companies that spend many hours researching specific topics, competitors, keywords, SEO strategies, headlines, marketing ideas and finalizing the project with a solid call to action are likely to charge more money than creators who invest less time.
Freelance copywriters might charge $30 to $50 per hour or more.
Professional copywriting services often charge more than $75 per hour.
When considering the costs per item, an email marketing letter could cost more than $300, a sales page could cost $500 or more, a web page could cost $500 or more and the costs for a landing page could exceed $1,000.
Some website copywriting services offer monthly retainers that range from $500 for basic projects to $5,000 per month for customized projects.
The value of a copywriter’s experience and the amount of time invested to complete a project are usually the determining factors for copywriting rates.
Order Website Copywriting Services Online
Copywriting services are needed to compete against businesses online.
The return on investment outweighs display advertising and pay-per-click ads.
Reach out to discuss website copywriting services to dominates local markets.
Mobile Copywriter offers high-quality SEO copywriting services, direct response copywriting, email marketing services and website copywriting services for businesses in PA, CA, LA, GA, VA, WA, Green Bay and throughout the United States.
Contact us today about affordable copywriting projects that lead to more revenue.
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