2/20/2024
Home buyers are using Google to search for affordable mortgage loans, which presents an outstanding opportunity to generate exclusive mortgage leads.
Brokers and lenders who appear on page one toward the top portion of Google’s search engine results page will receive phone calls before mortgage companies that appear beyond the first page of the SERPs.
With SEO services from Mobile Copywriter, lending professionals can generate exclusive mortgage leads for free.
Why Hire an SEO Service for the Best Exclusive Mortgage Leads?
Exclusive mortgage leads that are purchased online are often very costly.
Many lead generation companies sell purchase money leads and home refinance leads to multiple buyers.
Knowing that four or more mortgage loan officers might be calling the same borrower is discouraging.
Since lead generation companies can always resell a list of names, it is wise to develop an inbound marketing strategy.
When web page content is properly search engine optimized to attract website traffic and targeted results, lending professionals will generate exclusive mortgage leads for free.
Mortgage companies with less than 10 employees often attempt to create content in-house just to save a few dollars each month.
What a huge mistake!
There are national mortgage lenders with enormous advertising budgets that might feature a stagecoach or a rocket on televised commercials to build a connection with borrowers and to increase brand awareness.
Therefore, competitive mortgage companies must implement an aggressive marketing strategy to go up against firms that are approaching a 500 million dollar promotional budget.
SEO services for a mortgage company can level the playing field.
Forget about the costs!
When a broker or a lender can hire an SEO copywriter to generate the best mortgage leads, it does not matter whether the annual costs are $5,000, $10,000 or $15,000 per year — when the goal is to generate multiple six-figure earnings per year.
Make a decision to stay in the game, not only to exist or to survive, but to dominate local mortgage leads.
Mortgage Marketing Ideas to Generate Exclusive Leads
Pay-per-click ads may be used to generate exclusive leads.
For instance, a broker who places Google ads or Facebook ads can receive inbound leads when a web-based user clicks onto display ads or text-based links.
Paid advertising is a great source for mortgage leads among companies with a marketing budget to sustain long-term promotional campaigns.
Affordable marketing ideas consist of blogging, adding high-quality website content, press releases and social media marketing.
Using a combination of methods to stay in front of prospective borrowers is the best way for brokers and lenders to stay top-of-mind with buyers who are searching online for home loan financing.
Hire SEO Copywriter to Grow Mortgage Business
Closing more loans can lead to greater annual production numbers and higher earnings.
Although, increasing a mortgage company’s loan origination volume is much easier when the sales force has plenty of high-quality leads.
Instead of waiting for the phone to ring, mortgage professionals can hire SEO copywriters to create content that increases website traffic.
We’ll help you generate exclusive mortgage leads in your market areas.
Contact Mobile Copywriter today to inquire about the best digital marketing strategies for mortgage brokers and lenders.