Website content writing should provide valuable information for online shoppers and for website visitors. When a web-based user finds helpful content, she might share the information, bookmark the website and revisit the site at a later date. Mobile Copywriter uses a creative process to generate search engine optimized content writing that helps small business websites get found online.
Content Writing for Readers Versus Search Engines
It is extremely important for content creators to develop a process that uses the precise keyword mixture for readers and for search engines. Content that excludes keywords or keyword phrases will not be properly optimized for a website to get found online. Thus, an over saturation or keyword stuffing may draw penalties from the major search engines.
Website content or blog posts can achieve the proper optimization with the ideal balance for a content-to-keyword ratio. Generally, a content-to-keyword ratio should not exceed two percent. For instance, a 100-word blog post should not include a keyword that is used more than two times.
Some folks frown on the usage of SEO. However, it makes sense for content creators to use keywords. As the world’s most trusted search engine, Google supports the usage of keywords – hence, its Keyword Planner.
Writing articles and blog posts that people will love is a great idea, too. Content that requires technical writing skills is undesirable by most readers. As evidenced through websites with a high bounce rate, readers will leave a site with stuffy content or boring details to find information that is more engaging.
Therefore, writers can create awesome content for both readers and search engines. However, it is essential to ensure that 98 percent of a website’s content or more is focused toward the reader.
Many affiliate website owners use an inappropriate number of promotional links. Google has algorithms to detect excessive forms of user enrichment versus a benefit for the viewing audience. In instances where too many keywords or promotional links are used, Google will penalize the blog or website. Websites that adhere to the best SEO practices will have opportunities to achieve favorable rankings in the major search engines.
Search Engine Optimized Content Writing Experts
Small business owners can hire a professional writer to create content that readers and search engines will love. Working with a content writing expert could enable a small business website to get found online faster. Use the blue button below to contact Mobile Copywriter about search engine optimized content writing today.
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