Updated 5/16/2026
What is SEO – Why SEO is Important?
Search engine optimization improves the chances that a website will be discovered for specific keywords and important details.
Whether a company focuses on B2B marketing strategies or B2C promotions, skilled SEO services can help a local business get found online.
Knowing what SEO is doing for your business helps you make sense of the investment.
Mobile Copywriter provides proven SEO strategies for small business owners who need to generate more leads, increase website traffic and online sales.
What is SEO?
Search engine optimization is a strategic method toward improving a website’s visibility on Google, Yahoo, Bing and other search engines.
Google holds the most valuable real estate online.
Therefore, ranking on the first page of Google is the goal for competitive business owners.
SEO specialists diligently work to improve website rankings for small business owners.
Research has shown that websites ranking within the first three search engine results will receive the highest portion of traffic for most web-based queries.
Obtaining the top ranking in Google’s first-page search engine results is highly-desirable among companies who compete to generate sales leads.
SEO produces organic search engine results, which are also known as free search engine results.
When a website can generate free Internet leads with keywords that are valuable for its niche, a business may be able to avoid paying for expensive pay-per-click ads.
Why is SEO Needed to Increase Online Sales?
In sales, a company with the most valuable leads usually closes more transactions than its competitors.
Using SEO is a major advantage, as a business can generate targeted Internet leads.
For instance, a Realtor or mortgage broker who performs a keyword search for home buyer leads or for term life insurance, will instantly get millions of results from Google.
If the user clicks onto one of the results that are displayed on the first page of Google, the website has a new visitor who could result in a quality Internet lead or even better, a new customer.
This would be more difficult to accomplish without using SEO.
In fact, a well optimized website makes it easier for search engine spiders to crawl throughout each page.
Helping Google and website visitors understand what a website is about can increase a variety of metrics, such as visibility and time spent on a site.
Without SEO, Google and other search engines would rank websites according to popularity (backlinks) or via random search engine results.
This understanding of what SEO is doing for your business provides meaningful details about search engine rankings.
Does Every Business Need SEO Services?
SEO helps websites compete for higher search engine rankings.
Every business will not need SEO services.
Businesses that are operated offline may not require or rely upon website traffic.
For instance, a street vendor or an outdoor performer may not want to invest in a website.
The bulk of sales for these types of entrepreneurs may stem from high volumes of physical traffic versus web-based traffic.
According to a survey that Clutch conducted in 2018, 36% of small businesses operate without a website.
Although, a website presence should be visible for most business.
Today, a prospective customer can use her smartphone to quickly perform some due diligence on a local business.
A quick online search via Yelp could reveal whether a street vendor has a bad reputation for selling poor quality items.
SEO services can help a small business improve its local branding and marketing strategies.
Get an affordable lead generation website that is search engine optimized to compete for more business — Today!
Should I Invest in SEO Services?
While many businesses are generating a lot of money with a search engine optimized website, some entrepreneurs are not convinced that SEO is a great option.
Here are some of the beliefs about SEO:
- SEO is a fad
- SEO is too expensive
- SEO is hard to understand
- SEO is mystical
- SEO is not required for online success
- SEO doesn’t build relationships (such as social media)
- SEO takes too long to work
- SEO requires an expensive agency for results
- SEO rules may be changed by Google at any time
- SEO is not worth the cost
SEO experts pay attention to comments and updates from Google.
Recently, the search engine giant mentioned that it uses more than 200 ranking factors to determine where to rank a website within its SERPs (search engine results pages).
Most real estate agents, insurance representatives, mortgage professionals and small business owners are too busy to consistently create authoritative content that their audiences are searching Google to find.
Hiring an SEO copywriter is an investment toward obtaining home buyer leads, insurance leads online, small business leads and free mortgage leads.
What is SEO Going to Cost a Small Business?
SEO services will typically cost a small business between $500 and $2,000 per month.
Hourly rates for will generally range between $75 and $200 per hour.
The above SEO costs will vary among competitors, as some firms might offer lower or higher rates.
Costs should not be the main factor when hiring an a company to increase a website’s visibility online.
SEO specialists with more than five years of experience often charge higher rates.
However, paying cheaper rates could mean working with a service provider with less experience.
Ultimately, SEO is an investment that can provide a stellar return via website traffic that stems from valuable keywords.
Can I Order SEO Services Online?
Yes!
Ordering affordable SEO services online is a great way to get the ball rolling in the right direction.
Working with an experienced team can lead to faster results than a do-it-yourselfer has time to dedicate toward learning search engine optimization.
Mobile Copywriter SEO services online are available for local Pennsylvania businesses in York, Harrisburg, Lancaster, Philadelphia and Pittsburgh.
Mobile Copywriter also offers nationwide services for small businesses, mid-sized business and for Fortune 500 companies.
When Should I Get SEO for My Website?
Whether a business offers local services or it offers products for sale, SEO is an important feature within competitive industries.
Ideally, SEO elements should be added before a website goes live.
For a website that was launched prior to adding SEO, we can still optimize it to appear more favorably in the local search engines.
Working with industry experts will help a business website get found online via Google, Yahoo and Bing much faster than competitors without search engine optimized content.
Business Support Services
Professional content creation and marketing services are available for business owners who are seeking to dominate local search engine leads.
Sharing details about the importance of SEO and what SEO is keeps Mobile Copywriter on the cutting edge of search engine ranking solutions.
We provide SEO strategies for small business owners who are struggling to generate more organic website traffic, local Internet leads and more first page search engine rankings.
Contact Mobile Copywriter for high-quality website content and for online marketing services that gains more customers for your business.
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