Hiring a Copywriter

Building a Purchase Mortgage Lead Strategy – Post #415

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Purchase Mortgage Lead

 

Now is a great time to work as a mortgage loan originator. Having a giant box that is filled with the very best prospects would enable a lending professional to effortlessly close an abundance of home loans. Forming a solid purchase mortgage lead strategy is the ideal way to connect with local home buyers.

Reasons to Build a Purchase Lead Strategy

Helping a family secure financing for one of the largest purchases that will appear on their credit report has its rewards. Mortgage loans that close on time without any major hiccups could enable a loan originator to land a client for life, and the added benefit of receiving unlimited referrals. Let that sink in for a moment! A job well done could lead to future introductions that may each provide thousands of dollars in additional earnings.

When a prospective borrower receives a mortgage pre-approval, places a deposit on a sales contract and begins packing, the show is in motion. Barring some strange occurrences, most transactions should sail through the closing of escrow.

Closed purchase transactions are instantly funded. Unlike a refinance transaction, there is not a rescission period. It’s a done deal! The excitement level for a client who is getting the keys to a new place to call home is usually more sentimental than the feeling that a borrower gets when receiving a check for a portion of their home equity.

Reaching home buyers who need financing is a challenge for many originators. However, in nearly every market, consumers are searching online for the ideal home to buy and for the money to finance it. A purchase mortgage lead strategy will supply a loan originator with targeted buyers to contact.

Hiring a Copywriter to Build a Purchase Mortgage Lead Strategy With Content Marketing

Loan originators can build a larger fanbase and a huge blog subscriber list with content marketing. Making connections with people is the best way to form a purchase mortgage lead strategy. Unlike online ads, people may connect with a loan originator who provides valuable information, helpful tips and ways for home buyers to save money.

We use a 7-Step Process for Content Marketing Success that is a set-it and forget-it way for loan originators to generate free Internet leads. A variety of methods are used to attract inbound leads via high-quality content. Our web page content, blog posts, press releases and social media posts are designed to build website traffic, reader engagement, Internet leads and online sales for mortgage professionals.

Contact Mobile Copywriter today for more information about local marketing help for small business owners.

 

Mortgage Marketing Strategies to Make Over $100,000 Per Year – Post #408

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Mortgage Marketing Strategies

Updated 2-15-2022

 

Loan originators have opportunities to earn more than six-figures per year. However, many originators are content with minimal earnings and job security. Mobile Copywriter is on a mission to share mortgage marketing strategies that help loan originators make over $100,000 per year.

Is it Possible for Average Loan Originators to Earn Over $100,000 Annually?

Absolutely. With dedication and persistence, a mortgage loan originator can consistently earn six figures. Rather than merely dreaming about larger commissions checks or about regulations that can hamper production, loan originators can focus on mortgage marketing strategies to close more business.

According to earnings data from 2020, the average loan officer salary was $63,960.

By the numbers, a loan originator would need to have average earnings of $25,000 per quarter or earnings of $8,334 per month to reach $100K annually. While the earnings may seem out of reach, a motivated loan originator could hit these figures with ease.

Reaching $25,000 in earnings for one quarter would require closing $2,500,000 in business for commissioned loan officers (assuming a 1 percent rate of commission). For loan officers who earn a salary and a commission, reaching $25,000 in earnings for one quarter would require closing less than $3,200,000 in business (assuming a .50 percent rate of commission and a base salary of $3,000 per month).

Based on an average loan size of $250,000, a loan officer who only receives commission would need to close 10 loans per quarter. An ideal mix of closings might resemble 3 loans closed in month number one, followed by 4 closings in month number two and 3 loans closed in month number three.

In exchange for a base salary, a loan officer who receives a lower commission rate would need to close 13 loans per quarter (based on the above example). The ideal mix of closings might resemble 4 loans closed in the first month, followed by 4 loans closed in the second month and 5 loans closed in the third month.

With a sufficient amount of daily leads, a loan originator who submits a new deal each day will grow his pipeline by 20 loans per month (excluding weekends). That amounts to 60 new loans per quarter. However, with only half as much production (30 loans originated per quarter), closing 10 to 13 loans per month is still a very manageable task.

Hiring a Copywriter for Mortgage Marketing Strategies to Get Free Leads

Copywriters can create content to generate free inbound leads. Using website content, blog posts and press releases, a copywriter can design compelling materials that motivate prospective borrowers to take action. We use a 7-Step Process for Content Marketing Success that increases website traffic and builds engagement with local home buyers.

Effective mortgage marketing strategies deliver insightful tips and valuable information that readers enjoy. With a social media marketing strategy and search engine optimized copywriting, a loan originator will be able to close more business. Make the decision today to hire a mortgage copywriter for targeted leads. Our system helps loan originators obtain an abundant supply of targeted Internet leads.

Earning more than six-figures per year as a mortgage loan originator is achievable with a profitable mortgage marketing strategy.

With enough time to focus on closing deals versus prospecting for borrowers who need funds to purchase a home or to refinance a an existing home loan, a professional mortgage loan officer can crush her sales goals.  

Generating low-cost mortgage leads is a process that takes time to cultivate or everyone would get free inbound calls all day.

The largest mortgage lenders in the USA are spending millions of dollars every month on television ads, Facebook marketing and Google ads.

The aforementioned mortgage marketing strategies stop working the second that competing companies submit higher advertising bids or a company’s ad spend gets reduced.

Mortgage leads may even slow down from some of the strongest referral partners.

It is important to remember that six-figure annual earnings will require a consistent supply of fresh leads that have not been cherry picked by other mortgage loan officers.

Using  mortgage marketing strategies to build your brand and trust via local borrowers is a long-term solution that will pay dividends for years.

Loan officers who self-generate their leads are responsible for ensuring that certain targets are met.

Take control with proven mortgage marketing strategies! 

Make the decision to exceed $100,000 without the tedious review of dead end leads or poor quality Internet leads.

Our system generates inbound mortgage leads from prospects who are aggressively searching Google’s results for a mortgage loan to refinance or to buy a house. 

Think about the number of mortgage leads that are needed to meet your expectations.

Request help from us today!

Let us know how many mortgage leads you need to meet your goals. 

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Marketing Info to Increase Sales for a Mortgage Company – Post #406

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Marketing Info

Marketing info for mortgage companies are used to increase profits for local lenders.

Getting the word out about new loan programs or about low-rate loans could entice home buyers to contact a reputable lending professional.

Mobile Copywriter shares content marketing info to help mortgage companies increase online sales.

Why Sharing Marketing Info is Important for Mortgage Lenders

Prospective borrowers may visit Google to perform an online search to find the lowest mortgage rates.

Inquiries may also be made to find information about construction loans, refinance loans, 203K loans or reverse mortgage loans.

Lenders who are properly sharing marketing info online might be able to obtain favorable search engine rankings.

However, lenders who are virtually invisible online should not expect to receive random inquiries for a home loan.

Using a Weekly Blog to Share Marketing Info With Local Borrowers

How can a lender get the the phone to ring or to fill up their inbox with loan requests from new applicants?

Cold calling is a painful option, since most borrowers will negatively respond to unsolicited inquiries for a home mortgage loan.

Direct mail and online advertising are expensive options that are typically outpaced by a strategic content marketing plan.

Weekly blog posts will enable a mortgage company and other small businesses to engage with web-based users.

Creating content that will generate targeted leads is extremely possible with search engine optimized blog posts.

We can write and share marketing info that attracts local borrowers for mortgage companies.

Borrowers who look forward to reading insightful blog posts from a local mortgage company may be inclined to request financing for a single-family home or for an investment property.

Hiring a Copywriter to Generate Marketing Info

Copywriters are among a distinct group of writers.

While most writers are hired to complete a basic assignment, copywriters are hired to craft compelling content that sells.

Contact Mobile Copywriter to share marketing info with targeted mortgage prospects.

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Increase Traffic to Get More Internet Leads #400

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Increase Traffic

 

Lead generation via the Internet is affordable for companies who do it correctly. In fact, some small businesses receive enough leads each day to justify the costs of online marketing. Small business owners hire Mobile Copywriter to increase traffic for websites that rarely get found online.

Why Should an Entrepreneur Want to Increase Traffic to a Small Business Website?

Inexperienced Internet marketers often believe that website visitors will automatically show up after a website is launched. Far worse is the thought that thousands of dollars will flow through a new website each day. Online sales may occur after a website visitor finds a needed product or service that is fairly priced with a company that she trusts.

Only a small percentage of website visitors will make a purchase on the initial visit. Therefore, it makes sense to increase traffic for new and existing websites. Additional Internet leads could result in more sales opportunities for a local company. We create content that helps small business owners connect with local companies.

Using SEO to Increase Traffic for a Local Company

Search engine optimization helps local companies stand out from businesses who are not using SEO. Maintaining a premier search engine ranking is the best way to increase website traffic. When an SEO specialist analyzes features that are working as well as on-page improvements that are needed for a business website, a brief consultation could lead to greater visibility for a local company.

Significant ranking enhancements might be realized by companies that take action to get more local Internet leads.

Increase Traffic and Internet Leads With SEO Copywriting

SEO copywriters are hired to create compelling content that keeps readers on specific web pages for longer than average time frames. The amount of time spent on a company’s website is a major search engine ranking factor. Hiring a copywriter for the creation of engaging content and for SEO is a win-win. We help our clients dominate the search engines for specific niches and for certain keyword phrases to get more Internet leads.

Contact Mobile Copywriter for online marketing help. Connect with us today!
 
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Mortgage Company Marketing to Promote the Best Home Loan Rates

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Mortgage Company Marketing

Updated 9/12/2024

Low-rate mortgage loans provide favorable financing for first-time home buyers.

Knowing how to promote home loans online could enable a local lender to close more deals.

Mobile Copywriter has the best mortgage company marketing system to generate Internet leads.

Why Use a Mortgage Company Marketing System?

Using a proven system to promote popular mortgage programs and attractive interest rates will help a local lender generate daily Internet leads.

Instead of jumping from one promotion to the next, a sales manager can implement a mortgage company marketing system that pulls in fresh leads for loan originators.

Promoting a Mortgage Company Without Good Interest Rates

Can a lender with marginal interest rates compete against mortgage companies with the best interest rates?

Yes!

Mortgage rates vary among home lenders.

Mortgage companies who provide excellent service, a fast closing process and valuable information for home buyers can build relationships with borrowers, in spite of having above-average interest rates.

Get Organic Internet Leads for a Local Mortgage Company

Local mortgage companies are often competing against regional and national mortgage lenders.

Without an enormous marketing budget or traffic via a retail bank, a local mortgage company can use content marketing strategies to generate organic Internet leads.

Free search engine results are also known as organic rankings.

Working with a copywriter who specializes in search engine optimization is the best way to get organic Internet leads for local home buyers.

A variety of mortgage marketing ideas may be used to generate organic leads.

Working with copywriters who help local businesses reach the first page of Google is recommended.

Hiring a Copywriter for Mortgage Company Marketing

Multiple strategies should be used to spread the word about a mortgage company with great interest rates.

After all, lenders who stay in front of prospective borrowers may eventually get a call to provide financing for a new home.

Our copywriting system for mortgage companies uses web page content, blog posts, press releases, social media, landing pages and lead generation websites to engage with local home buyers.

For best results, hire a copywriter who has more than 25 years of mortgage marketing success!

Contact Mobile Copywriter for organic Internet leads and for website content to close more sales online.

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Buy a Lead Generation Website for Local Internet Leads

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Buy A Lead Generation Website

 

Local Internet leads provide opportunities for professional sales reps to close more business. However, many companies are wasting a lot of time and money on traditional advertising methods and Internet marketing strategies that fail to produce daily leads. Small business owners can contact Mobile Copywriter to buy a lead generation website.

Why Buy a Lead Generation Website?

A lead generation website is the perfect platform for small and mid-sized businesses that need to attract more local buyers. Many business owners spend too much time focusing on the way their website looks. Ironically, it does not matter how good or bad a website looks, if few folks are able to find it online. Hence, the importance of the need to buy a lead generation website.

Instead of competing for the coolest website online, a small business owner could decide to dominate a local market. Hiring a copywriter to create informative content that motivates readers to make a purchase could yield a tidy sum for a startup business. A lead generation website will attract more website traffic and targeted buyers.

A basic small business website is generally constructed to provide useful information for online readers. However, a lead generation website is designed to close more sales online. Our affordable websites are perfect for businesses that want to get found online faster and to make more money online.

Copywriting for Local Internet Leads

Small businesses can obtain more sales from commercial businesses and from consumers who are within the local vicinity. Copywriters can help a company spread the word about a new service, a product launch or about a limited time promotion. Our service offerings feature professional copywriting for local internet leads, blog writing services and SEO services. To have a fighting chance against established competitors, a small business owner can hire the best copywriter for lead generation services and for local Internet leads.

Use the blue button below to connect with Mobile Copywriter about SEO services or to buy a lead generation website.
 
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Free Lead Generation Strategies for a Local Business

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Free Lead Generation

 

Marketing a local business could lead to more online sales. However, without a lot of advertising money, small businesses often struggle to compete against well-funded local companies. Mobile Copywriter helps local business owners set up free lead generation strategies.

Identify the Ideal Customer

Monitoring where a small business generates its sales could enable an entrepreneur to compile some useful data. Once the characteristics of the ideal customer are understood, a company can use targeted marketing campaigns to connect with local buyers. We offer our clients a 7-Step Process for Content Marketing Success.

Directing a variety of informative topics toward a targeted audience might motivate a reader to pick up the phone or to complete a contact form online. From a collection of relevant resources, a small business owner can generate free leads online.

Brainstorm to Find Topics for Creative Content

Content creation provides excellent opportunities to connect with website visitors who have similar interests. Reviewing trending topics and upcoming events could enable a business owner to engage with folks who are searching for certain items online. Brainstorming sessions with in-house employees might generate some useful topics for content creation.

Consider hiring a copywriter to develop creative content that may be used toward free lead generation strategies. Outsourcing a variety of creative assignments is a great idea during periods of low inspiration.

Use Content Marketing for Free Lead Generation Versus Paid Advertising

Display advertisements and pay-per-click ads require a substantial amount of advertising money to sustain a steady stream of Internet leads. However, a small business can use high-quality website content to generate free leads online. Several content marketing strategies could incorporate web page articles, blog posts, press releases and social media shares to build engagement with an online audience.

Local business owners can contact Mobile Copywriter to discuss free lead generation strategies that will convert more online sales.
 
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Hire Freelance Writers or Copywriters for a Small Business Website

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Hire Freelance Writers

 

Creating a small business website will require excellent web page content to attract readers and search engines. Hiring professional copywriters or experienced freelance writers may give a local business an edge over nearby competitors. Mobile Copywriter combines high-quality web writing services with reputable Internet marketing strategies.

Website Design for a Small Business

A web-based platform that reflects a company’s products, services and values may be used to connect with local buyers and to generate online sales. Website design for a small business should provide user-friendly attributes. While a basic website could display informative content and stunning images, hiring a copywriter to create a website might be more beneficial for a local business.

In addition to providing valuable content for website visitors, copywriters use a persuasive writing style to help influence readers to make a purchasing decision. Local businesses can also hire freelance writers for website articles and blog posts. Copywriters can also create a mobile website design for a small business.

A mobile website design will enable laptop, desktop, smartphone and tablet users to easily view content about a small business. Our clean and crisp small business websites are designed to generate website traffic, attract targeted Internet leads and convert more online sales.

Hire Freelance Writers for Website Content

Small business owners frequently measure a variety of things in dollars and cents. However, outsourcing certain creative assignments to a cheap writing service might be detrimental to a company’s bottom line. To gain a maximum level of traction via the Internet, an entrepreneur can save time and money with experienced freelance writers and search engine optimization copywriters.

For a small business that is seeking to generate more online sales, it is a wise idea to hire freelance writers and SEO copywriters who specialize in Internet marketing strategies.

Contact Mobile Copywriter about small business websites that are designed to generate more online sales.
 
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Website Content Writing Services for Local Business Owners

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Website Content Writing Services

 

Entrepreneurs provide a variety of products and services in local communities. Many of the best companies are unable to grow revenues via repeat customers and word-of-mouth referrals. Mobile Copywriter offers affordable website content writing services and Internet marketing support for local business owners who want to increase brand awareness with prospective buyers.

Get Found Online Quickly With Professional Website Content Writing Services

Using a do-it-yourself approach, a small business owner might have some difficulty reaching the first page of Google, Yahoo and Bing. However, professional content writing services can give small business owners an edge over local competitors. We help local companies get found online quickly.

Website Content Writing Services for Financial Companies

Consumers are using search engines to find local businesses, such as accounting firms, mortgage lenders, insurance companies, banks, surety bonds, credit cards, personal loans, tax preparers and investment advice.

Hiring a copywriter who specializes in search engine optimization could lead to more website traffic and more Internet leads. Web copywriting for financial services may be used to engage website visitors to take action. Professional website content writing services for financial companies generally provide greater benefits than the costs.

Contractors Can Generate More Business With Website Content Writing Services

Content writing can generate Internet leads for local contractors. Many contractors are using content that does not result in savings via online advertising expenses. Replacing aged website content with updated web page information could lead to more online inquires and to more phone calls for local service work.

Contractors who appear on the first page of the search engines when consumers are looking for air conditioning repairs, heating services, plumbing emergencies, roofing estimates, kitchen remodeling or basement waterproofing companies will have opportunities to generate more Internet leads.

Local business owners are encouraged to contact Mobile Copywriter for affordable website content writing services to reach more buyers.
 
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2017 Marketing for Small Business Owners

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2017 Marketing

 

Promoting a small business online could lead to more local sales. However, outdated marketing strategies should be avoided. Mobile Copywriter uses cost effective marketing ideas that work in 2017 for small business owners.

Use a Content Marketing System in 2017?

Large corporations and franchises are successful because of the systems that are used to maintain consistent quality standards. Ironically, many small businesses lack the same mechanisms that are geared toward successful results. Admittedly, small business owners are faced with an unprecedented amount of daily and weekly challenges. Sales and other operational issues are frequently handled ahead of certain marketing tasks.

The largest companies in the United States spend a lot of time and money toward marketing and branding strategies. Small business owners also need to concentrate on branding initiatives and online sales. Although, some companies are already marketing a variety of products and services via the Internet, an online sales expert should be managing the task.

Profit margins can increase with a surefire method for online lead generation and sales conversions. With a 2017 marketing system that drives traffic toward a small business website, competitive entrepreneurs can leverage their time and resources in more productive areas. We use a content marketing system to ensure success for a small business.

See Our System Here: 7-Step Process For Content Marketing Success
 

2017 Marketing Ideas for Small Businesses

Content is king. In 2017, small business owners will need a lot of content to out muscle larger competitors. Whether local Internet ads are purchased from Google, Yahoo or Bing to generate pay-per-click leads or to generate leads from display ads, a small business may spend more money per lead to compete against companies with larger bankrolls.

Hiring a copywriter for 2017 marketing support is an affordable way to attract more website traffic and online sales. Additionally, an entrepreneur should use social media to build a network of followers to mutually share interesting items.

Contact Mobile Copywriter today to get started on a 2017 marketing campaign that begins to generate website traffic, targeted Internet leads and online sales.

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