Updated 12/10/2024
Mortgage brokers and loan officers can generate more business with a stronger online presence.
While attracting more website traffic and home buyer leads is a major goal for most lending professionals, few companies are maximizing the opportunity to generate free inbound traffic.
Mobile Copywriter shares some of the best tips to rank a mortgage website on the first page of Google.
Reduce the Clutter on Your Website
A cluttered website often fails to provide a path for visitors to follow.
This generally causes a visitor to bounce around various areas of your website or to perform another search engine query.
Maintaining a clean website that provides concise details for readers can increase the time that a visitor spends on your top web pages.
Removing oversized graphics and images that take too long to load can also improve your website metrics.
Tip: Fast loading websites will typically rank higher than a similar site that loads slowly.
Google will only showcase websites that are properly optimized to provide fast
results for users on its first page search engine results.
Create High-Quality Content for Your Mortgage Blog or Website
Throwing content onto your website to see if your traffic spikes or tanks is a bad idea.
Every piece of content that is created for your blog, website, social media profile or a press release must be outstanding.
Yes, you should aim for perfection.
Why?
Because, you are competing against millions of search engine results from other mortgage companies with similar goals.
Taking additional time to carefully craft anything that you want to publish will generally separate your website from the average mortgage company.
Within your content, you must write and display content that is relevant to the topic that resulted in the visitor’s arrival to your website.
High-quality content will consist of proper grammar and a unique voice.
When a mortgage company website contains information that may be found on any lender’s website, it generally becomes more difficult to rank on the first page of Google.
For instance, the best financial writers and bloggers will struggle to rank above Bankrate’s website for the keyword phrase — mortgage calculators.
Similarly, Bankrate does not compete against our top Google ranking for the keyword phrase — mortgage website content.
Tip: Create phenomenal content for your blog or website to generate more organic traffic, build engagement with readers and to obtain free mortgage leads.
Hire a Mortgage Copywriter for SEO Services
When you are undecided about mortgage marketing ideas or the best ways to grow a mortgage business, an SEO copywriter who specializes in the financial industry will create content that highly resonates with borrowers and meets the highest compliance standards.
The best use of your time will be allocated toward closing loans and growing your mortgage origination volume.
When writer’s block keeps you from consistently fueling your website with high-quality content, your borrowers and prospective clients may be engaged with competitors who are determined to close more mortgage loans in 2025.
Also, you should avoid cheap article writing services and web designers who outsource various content creation tasks to freelancers who lack a significant amount of mortgage industry knowledge and experience.
If ranking on the first page of Google was as easy as many marketers proclaim, everyone would avoid paid advertising and wait for organic traffic to flow toward a marketing funnel or toward a mortgage website.
Hiring an experienced mortgage copywriter to write content for your blog or website will result in increased brand awareness, free inbound leads and more closed transactions for your mortgage business.
Tip: Avoid sales calls from marketing professionals who want to rank your business on the first page of Google. Instead, perform some due diligence of your own.
Search for the specific services that you need, such as affordable mortgage copywriters, increase website traffic for a mortgage company, hire a mortgage copywriter or mortgage content writers to find out who has the skills to rank for the services that are being offered.
Want to close 50 additional loans or more in 2025?
As the best content creators for the mortgage industry, Mobile Copywriter will help you exceed your sales goals.
Are you ready?
Bonus Tip: 10 Reasons to Hire a Copywriter
Contact us today to get a larger share of your local market.
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