Loan Officer Leads Archives Loan Officer Leads

Generate Mortgage Leads While Mortgage Rates Are Low

August 14, 2023October 16, 2019 by Ray Cole

Updated 3-5-2020

Mortgage rates are shopped online to find the best deal. Unfortunately, many home buyers are not aware that the lowest displayed rate does not always equal the lowest cost or the best mortgage terms. Mobile Copywriter provides the best mortgage marketing ideas to help brokers and lenders close more loans.

Using Mortgage Rates to Get the Best Mortgage Leads

Mortgage professionals who can sell borrowers via the lowest rates in the marketplace should have an easy path toward lead generation.

However, a broker or a lender with pricing that is a quarter-point above the best mortgage rates available can certainly compete to win.

Here are a few ways to compete against price:

Lower overall costs (rate & price combination)
Excellent customer service
Solid customer reviews
Local office presence
Mortgage marketing strategies

Build Brand Awareness for a Mortgage Company

Local brand awareness is one of the best ways for a mortgage company to generate free mortgage leads. When a borrower is ready to obtain financing to buy a home, she may reach out to a mortgage company that is recognized in her area.

A mortgage business with a strong brand has conveyed reliability, trust and value in the market that it serves.

Some mortgage companies are largely known from promotions that display low mortgage rates in print and online.

Although, mortgage professionals who cannot compete on price alone may use other methods to grow a mortgage business and to reach more prospects.

We provide the best content creation strategies and mortgage marketing ideas to connect with prospective borrowers before the competition does.

Content Writing Services to Generate Mortgage Leads Online

With the right marketing system, it is easy to maintain a pipeline of borrowers who need financing for a home.

Doesn’t everyone use a marketing system?

No!

Every mortgage company has different goals, different leadership and a different path toward success.

Every borrower does not get the same mortgage rates.

Each borrower has a different credit score.

Each borrower has a preferred method of consuming information.

Some borrowers might prefer television, radio, social media or perusing the search engines.

As digital marketing professionals, we help mortgage companies connect with borrowers who use various social media platforms and search engines.

Knowing where borrowers are spending time is an important metric for mortgage marketing professionals.

We created a content marketing system that engages borrowers to connect with a mortgage company more frequently.

Whether using fresh web page content, article writing services, blog posts, press releases or social media posts, our goal is to help mortgage professionals attract a larger supply of local Internet leads.

When borrowers are frequently guided toward a mortgage company’s website, the probability that some of the visitors will inquire about mortgage rates increases.

Borrowers are repeatedly visiting a mortgage company’s website because the content is informative and it answers specific questions about the lending process.

Loan officers who have built a significant amount of trust with local borrowers can sell credibility and reliable services versus a company that only competes on the lowest mortgage rates.

As the best copywriters for mortgage companies, we provide affordable SEO services, web design, hosting, website content, article writing, blog posts, press releases, call-to-action copy and social media marketing support.

Our content marketing services are used among brokers and lenders who offer affordable mortgages rates that lead to affordable homeownership opportunities.

Search engine optimized content helps improve a mortgage broker’s or a lender’s website for keywords that borrowers are using to find financing for a home loan.

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3 Ways to Quickly Generate Free Mortgage Leads

April 18, 2024March 22, 2019 by Ray Cole

3/5/2024

Free mortgage leads will improve your bottom line.

Fresh mortgage leads create excitement for hungry loan officers.

Getting a daily supply of highly targeted mortgage leads could prevent you from cherry-picking through aged contacts.

Digital marketing strategies offer excellent ways to generate free mortgage leads online.

How to Get Mortgage Leads Free?

Let’s explore ways to generate mortgage loan leads without paying for an exhausted list of names.

As a mortgage broker, loan officer or a lender, you need a steady supply of Internet leads.

Whether you want to generate purchase leads or refinance leads, these 3 methods can help:

Engage with borrowers before they’re shopping for a home mortgage loan.
Build your brand to stay top-of-mind with your audience.
Use content marketing strategies to drive traffic toward your website.

Create SEO Content for Your Mortgage Website

Visibility is the fastest path toward writing and closing more mortgage loans.

However, you must have a way for prospective borrowers to find you online.

Mortgage businesses that generate a ton of free Internet leads are easy to discover on Google via targeted keyword phrases.

To get found online in the local search results, your website must be optimized to attract borrowers who are searching for mortgage services in your area.

Creating search engine optimized content for your website can improve your site’s ranking on Google.

With SEO content on your website, you will be able to generate free mortgage leads faster than your competitors who are not using the best SEO strategies to get found online.

Free Mortgage Leads – FHA, Conventional and VA Loans

You can generate free mortgage leads for all types of home loans.

Using content marketing strategies to reach more borrowers could help you build your business.

Whether you specialize in FHA mortgage loans or VA mortgage loans, it’s imperative to get the

word out to prospective borrowers and to your referral partners.

Consistent marketing messages will help you get free mortgage leads.

Write Engaging Content for Your Mortgage Blog Every Week

According to the Social Media Examiner website, Internet users average four hours per day online, read approximately 10 blogs per day and spend about 25 percent of their web-based time on blogs and social media.

Amplifying your reach is a lot easier with weekly blog posts.

Google uses robots to constantly scan the World Wide Web for authoritative pieces of content that relate to search phrases that web-based users are eager to find.

Weekly blog posts also increases your opportunity to generate free mortgage leads online.

Ideally, you should aim to consistently inform or to entertain your blog readers.

The mortgage lenders and brokers with record-breaking origination volumes are typically posting engaging content on a daily basis.

Mortgage professionals who are not submitting a regular supply of content for a blog or a website will notice less online traffic from new visitors, and they are less likely to generate free Internet leads.

The reason is very simple!

Google provides the best search results that are available for its users.

Mortgage companies that create a website or a blog without frequently upgrades will fall off of Google’s radar.

Now, Google will not make a website vanish, intentionally.

Competitors who are submitting high-quality blog posts each week will submit at least a dozen (12) pieces of content for Google to rank within its search results every quarter (3 months).

So, if you add one blog post per month, you are only providing Google with 3 pieces of content per quarter to consider.

Therefore, your competitors who are fiercely trying to connect with borrowers before you do are providing Google with four times as much content (400% more).

Quality is certainly more important to Google and to your website visitors than quantity.

In most cases, a mortgage competitor that has similar content to yours with more frequent contributions will outpace you in search engine rankings, website traffic and lead generation.

Content creation requires time for research, writing, editing and crafting quality messages.

When you dominate your local area for valuable keyword terms, you’ll get mortgage leads for free.

Hiring a copywriter is a great way to generate free mortgage leads via informative blog posts.

Connect with a mortgage expert at Mobile Copywriter today!

Generate Free Mortgage Leads With Social Media Marketing

Social media appeals to people with all sorts of interests.

Building relationships is largely what social media is all about.

As a mortgage lender or a mortgage broker, social media is perfect for building your brand.

So, whether you engage in social media marketing on Facebook, Instagram, Twitter, LinkedIn or Pinterest, you have unlimited opportunities to increase brand awareness for your mortgage business.

Additionally, social media networks are great places to get free mortgage leads.

At the moment, social media networks are free.

However, that could change one day, as several popular online newspapers that were free, now require a subscription for information that’s hot off of the press.

But, unlike newspapers and other types of printed advertisements, you can instantly publish content about your mortgage company.

Social media followers who need to buy a home or to refinance could obtain information about your mortgage company within your profile.

Therefore, adding a link to your website or providing a phone number to contact you are also quick ways to generate free mortgage leads via social media.

According to HubSpot, social media marketing improves lead generation and sales results because you are directing promotions toward people who decided to follow you.

Loan Officers Can Generate Free Mortgage Leads

Some mortgage companies expect loan officers to generate free mortgage leads from a variety of referral partners.

Loan officers can seek referrals from real estate agents, accountants, home builders and other professionals who frequently engage with consumers.

So, instead of paying online advertisers a hefty sum each month, loan originators can use content marketing strategies to get mortgage leads for free.

Our content helps loan officers engage in warm conversations with motivated buyers.

The process enables a loan officer to quickly establish rapport with people who want to buy a home or to refinance.

Using our materials to generate free mortgage leads will help you stuff your pipeline with borrowers who are eager to close.

Consider the Benefits of Free Mortgage Leads

Your website is an electronic storefront.

With thousands of mortgage companies competing to reach local borrowers, your website must be visible on the first page of Google.

Your website needs to build trust with potential customers and it needs to generate free mortgage leads 24 hours per day.

Mobile Copywriter provides professional blogging services, press releases, social media support and SEO for mortgage companies.

Our digital marketing strategies are used to help mortgage brokers and mortgage lenders dominate local competitors, when they generate free mortgage leads.

Hiring a professional copywriter is recommended for brokers and lenders who want to implement free mortgage lead generation strategies.

Still wondering how to get mortgage leads free?

As people who are curious about financing the cost of a home begin to search for answers online,

brokers and lenders who provide helpful home buying tips will generate mortgage loans for free.

The secret sauce to closing more mortgage loans begins with a pipeline of motivated borrowers.

Brokers who provide solutions for borrowers with a low down payment or self-employment income

that is difficult to prove should generate free mortgage leads on autopilot.

We create content that helps lending professionals get mortgage leads free of charge.

When borrowers are calling in for specific details about lending products, loan officers can take the

time that is necessary to properly assist them versus rushing to find more prospects.

Are you ready to quickly increase your share of the local mortgage market?

Learn more about our process to generate residential and commercial mortgage leads free.

Reach out to Mobile Copywriter about content marketing strategies to generate mortgage loan leads.

Expedite methods to generate free mortgage leads now!

Contact Mobile Copywriter today about SEO copywriting services to maintain a full pipeline of borrowers who are anxious to get a mortgage loan online.

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Mortgage Loan Officer Leads – Post #417

August 7, 2017August 6, 2017 by Ray Cole

Free Internet leads provide a cost effective way for loan officers to find new purchase and refinance deals. Whether employed at a bank or at a local mortgage company, lending professionals can find opportunities to increase their monthly production volumes. Targeted mortgage loan officer leads are ideal for connecting with home buyers who are searching online for competitive financing programs.

Use Inbound Marketing Strategies to Generate Mortgage Loan Officer Leads

Local mortgage companies and loan officers may try a variety of methods to generate new leads. However, many lending professionals are still using outbound strategies to generate mortgage leads. Popular outbound strategies often consist of cold calling, direct mail campaigns, telemarketing and billboard advertising. A few nationally recognized mortgage lenders spend a ton of money on radio and television ads, too.

Inbound marketing strategies provide low-cost methods to generate mortgage loan officer leads via modern technology. Using web page content, blog posts, press releases and social media are ideal ways to generate inbound phone calls that may result in mortgage loan officer leads with higher conversion ratios. Inbound marketing enables loan officers to speak with borrowers who are seeking a mortgage loan versus using outbound methods to hunt for lending opportunities.

Inbound marketing strategies are used to maximize a loan officer’s time and earnings. Connecting with five or more prospects each day who are looking for a home loan could results in a pipeline that is full of new loan applicants. Additionally, inbound marketing produces free Internet leads.

Hire a Copywriter For Search Engine Visibility And Reader Engagement

Fortune 500 companies hire copywriters to create sales oriented materials that gets buyers to notice a brand and its value. Copy is also created to persuade consumers to try certain products and services. Mortgage industry professionals can also hire a copywriter to improve their website’s search engine visibility. Mortgage companies with the strongest web presence are more likely to attract prospective borrowers. Therefore, it makes sense to hire the best copywriter for mortgage loan officer leads.

Contact Mobile Copywriter today about obtaining high-quality content to get found online.

Loan Officer Marketing Ideas to Generate Mortgage Leads Online

July 14, 2017July 13, 2017 by Ray Cole

Lending professionals are generally delighted to get mortgage leads from quality sources. A robust marketing system may be used to effortlessly generate mortgage leads online. Mobile Copywriter offers loan officer marketing ideas to help mortgage professionals earn more money.

Why Use Loan Officer Marketing Ideas to Build a Solid Pipeline?

Marketing creates opportunities for branding and for communicating with prospective buyers. While loan officers are thoroughly trained on most types of home financing products, many mortgage professionals will try an assortment of marketing ideas to determine what works. Truthfully, originators who throw a few ideas against the wall to see what sticks will get lucky sometimes.

Using proven loan officer marketing ideas will be instrumental toward maintaining consistent levels of production. Merely winging it often leads to a great month for closings that is followed by a month of minimal production. This cycle is frequently perpetuated in the mortgage business. Using some of our loan officer marketing ideas can enable a mortgage professional to crush previous sales goals.

Hire a Copywriter to Create Weekly Blog Posts

Marketing mortgage loans is a necessary function that requires regular follow up. Some loan officers become involved with marketing to the extent that a disproportionate amount of time and energy is left to write new loan applications. Blog posts that are read each week will keep a loan officer’s name and expertise in front of prospective borrowers.

A loan officer can hire a copywriter for mortgage companies to create lead generation content that attracts inquiries from targeted prospects.

Work With Copywriters Who Understand SEO

Copywriters who are experienced in search engine optimization can help local lenders generate mortgage loan leads that have higher conversion rates. Some of the best loan officer marketing ideas require call-to-action content. SEO copywriters are exceptionally skilled at generating leads for mortgage brokers and at helping loan officers generate mortgage leads online.

Contact Mobile Copywriter for content creation strategies that compel readers to take action. Use the blue button below to connect with us today.

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Generate Purchase Mortgage Leads and Refinance Leads Online

May 13, 2017May 12, 2017 by Ray Cole

Home mortgage leads enable loan originators to earn thousands of dollars online. Instead of chasing referral sources, such as real estate agents, home builders, CPAs and home improvement contractors, a mortgage professional can obtain a lot of Internet leads. Mobile Copywriter generates purchase mortgage leads for loan originators and for mortgage brokers.

Why Generate Free Mortgage Leads Online?

Mortgage originators need to consistently connect with new loan applicants. Inevitably, a mortgage professional with a full pipeline of loans may encounter a variety of unforeseen circumstances that stalls a few loans from closing. However, if a loan originator receives a daily supply of qualified Internet leads, a few additional high-quality loans may be stuffed into the pipeline to balance out loans that get delayed in underwriting.

Why Would a Competitive Loan Originator Avoid Free Mortgage Leads?

Borrowers are increasingly searching online to find financing for a home. Mortgage companies that are ranked on the first page of Google for competitive keyword terms will be visible to millions of prospective applicants. Without appearing on the first page of the major search engines, a mortgage company might decide to purchase pay-per-click advertisements or other types of online advertising.

Free mortgage leads are ideal for companies without a boatload of advertising money. A mortgage company that generates its own purchase mortgage leads and refinance leads online will have more control and greater profits. For instance, when a lead broker generates a live transfer lead or a listing of filtered mortgage records, each lead could be sold four or more times to competing mortgage companies.

Without paying for live transfer leads, a listing of mortgage leads, postcards, telemarketing or postage, mortgage companies will realize higher profits per closing with free mortgage leads.

Hire a Mortgage Copywriter to Generate Free Internet Leads

Using search engine optimized content, a mortgage copywriter can form a strategy to generate purchase mortgage leads and refinance leads online. Mortgage lenders and brokers are encouraged to hire a copywriter for web page content, blog posts and for SEO services.

Contact Mobile Copywriter for customized content for a mortgage blog or for a mortgage website.

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Affordable Web Design for Mortgage Lead Generation Website

March 2, 2021May 8, 2017 by Ray Cole

Updated 3-1-2021

Mortgage lead generation websites provide opportunities to obtain qualified Internet leads. Whether a mortgage professional desires more home buyer leads or refinancing leads, a mortgage marketing website can provide the ideal solution. Mobile Copywriter offers affordable web design for mortgage lenders, mortgage brokers and for small business owners.

Why Buy a Mortgage Lead Generation Website?

Mortgage loan originators need a constant flow of fresh leads. A website that is dedicated to lead generation will help brokers and lenders keep a full pipeline of borrowers for purchase and refinance transactions. Loan originators and brokers can buy a mortgage lead generation website that incorporates unique content.

Many mortgage web design companies provide website content that is used among thousands of loan originators. However, search engines will penalize websites that feature duplicate content. We provide original website content that readers and search engines love to discover.

Affordable Web Design for Mortgage Professionals

Professional mortgage advisors are generally too busy to learn web design, article writing, search engine optimization, keyword research, social media marketing and blogging methods that will build engagement with website visitors. Beyond the aforementioned skills, a mortgage professional will need to compete against competitors with similar content. A lead generation website that is created by a copywriter will subtly encourage borrowers to follow various call-to-actions.

Getting an affordable web design, hosting and a content package for mortgage professionals is a great way to generate daily Internet leads. Mortgage websites with search engine optimized pages will outrank many of the competing websites that display generic forms of content that borrowers might find all over the Internet.

For many years, mortgage professionals have paid a lot of money for pay-per-click leads, Internet leads, mailing lists and for live transfer leads. With an affordable web design and evergreen website content, mortgage companies will be able to receive free mortgage Internet leads.

Website Design With Creative Content and Mortgage SEO

Mortgage websites that are search engine optimized are more visible on Google’s results pages.

Building a website that incorporates mortgage SEO will give brokers and lenders an edge over local competitors.

Hiring an SEO copywriter to write creative and compelling web pages can turn an ordinary website into a lead producing machine.

Contact Mobile Copywriter for affordable web design for mortgage companies and for more information about a mortgage lead generation website.

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Mortgage Marketing Blog Generates Targeted Internet Leads

March 2, 2017March 1, 2017 by Ray Cole

Fresh Internet leads could increase a mortgage company’s production level. Whether a mortgage company needs purchase leads or refinancing leads, affordable Internet leads can improve a company’s profitability. Mobile Copywriter provides search engine optimized content for a mortgage marketing blog.

Targeted Internet Leads for Loan Officers

For many years, loan officers have spent far too much money on mortgage leads. Typically, an Internet marketing firm will generate mortgage leads to sell to multiple financial institutions. In many instances, national banks, mortgage lenders and brokers are sold the same leads. However, the process to generate fresh Internet leads is so time consuming that loan officers still purchase aged mortgage leads.

Quite often, the data from list brokers is inaccurate. Loan officers frequently discover that poor quality leads contain bad addresses, wrong phone numbers, inaccurate loan balances and other details that are outdated.

Loan officers should always search for targeted Internet leads to work with their ideal prospects. We specialize in generating targeted Internet leads for the mortgage industry.

Generate Inbound Leads With a Mortgage Marketing Blog

A mortgage blog that provides readers with engaging information could attract more website traffic and inbound Internet leads. High-quality website content will help a mortgage company close more loans each month. Our 7-Step Process for Content Marketing Success helps mortgage companies generate inbound leads.

Hire a Copywriter to Create Content for a Mortgage Marketing Blog

Working with the best copywriter for an Internet mortgage lead generation strategy will produce faster results than hiring an inexperienced web writer. Creating content for a mortgage marketing blog will give readers valuable information to review each week. While many loan officers rely on social media for lead generation, a mortgage marketing blog may be used to complement online promotional strategies.

Contact Mobile Copywriter to discuss mortgage marketing ideas to generate more website traffic and more Internet leads.

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