Loan Officer Marketing

Loan Originators Are Not Content Creators

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Loan Originators Are Not Content Creators

Loan originators are being misguided.

These marketing myths cost you both time and money.

Top-producing loan originators are not content creators.

Loan originators are consistently advised to create more content.

  • Write more content
  • Post more on social media
  • Make more videos
  • Start a podcast
  • Write a blog
  • Write a newsletter
  • Host a webinar

These suggestions are “Not” the same as going to open houses on the weekend or collaborating with industry professionals to set up a first-time home buyer seminar.

In reality, non-content creators merely flood the Internet with more STUFF.

If you’ve become frustrated because your content doesn’t gain a sufficient amount of visibility, it’s not your fault.

It’s not easy to get found online in competitive niches.

Sure, content is easy to produce.

Large companies hire in-house marketing teams to create content or they’ll outsource the tasks to mortgage article writing services.

Creating content for the sake of creating it, is largely a waste of your time.

This is especially true in competitive niches, where you must rank amongst the best creators.

I’m not saying that you can’t gain some visibility, but it’s much easier with professional help.

For example, it’s similar to telling a quarterback who can only throw — to run the ball a lot more often.

Sure, it’s possible, but it’ll probably be short lived or it might work sometimes.

Many loan originators who are great at sales are not good writers.

Many freelance writers cannot create high-quality content about lending.

Freelance writers who perform just enough research about mortgage topics to produce an article often cause compliance teams and legal departments to cringe.

You should be open to advice and constructive criticism.

However, it’s recommended to know your strengths and to get in where you fit in.

So, if you’re an average creator, get help fast. 

Why?

Because competitors will continue to eat your lunch, dinner and snacks.

Loan Originators Not Content Creators

Some course creators and marketing consultants will disagree with this logic.

And, that’s okay!

Everyone can envision the ability to successfully accomplish both tasks.

Loan originators are not content creators.

SEO experts would caution loan originators and sales professionals about tiptoeing into search engine optimization.

Because, SEO isn’t something that you learn within a few months, although, you can learn about the basics.

If I were to originate loans, there’s no way that I would have enough time to create content and follow through with a solid SEO strategy.

I would spend every possible moment reaching out to borrowers and referral partners — that’s it.

As a content creator, there would not be enough time for me to originate mortgage loans, unless I worked part-time or closed loans as a side hustle.

Independent mortgage brokers and under-supported loan originators are consistently facing this dilemma.

However, the top loan originators are not creating content or rewriting their website pages.

Top loan originators are generally supported by a team of content creators and marketing professionals.

I’ve been on both sides of the aisle.

I was thriving as a licensed residential mortgage lender in Maryland for more than a decade, until the market crashed in 2008.

Now, Ray Cole and Mobile Copywriter have been the “Top-Rated Content Writer for Mortgage Leads” by Google for over a dozen years.

Since 2015, See it here: https://www.instagram.com/p/3Ocyy_jQic/

Today… Top-rated Content Writer for Mortgage Leads: By Google & AI:

To have a chance of being seen, you’ll need to appear on the first page of Google’s search engine results, when someone searches for keyword phrases, such as cash-out refinance Dallas, loans for self-employed home buyers, mortgage to buy a home in Tampa.

The most website traffic will be generated among the top three search engine results and businesses appearing in their local Googles Business Profile.

Mortgage brokers and loan originators who focus on selling will have more opportunities to grow their sales revenue.

Closing more loans will increase your earnings via commissions and bonuses.

Productive loan originators are not content creators in their spare time.

Mortgage marketing to generate leads and close more sales can enable you to easily exceed $100,000 per year or mid-six figure earnings.

If you need mortgage marketing help, Mobile Copywriter has lead generation systems to dominate your local area.

Without exaggeration or arrogance, Mobile Copywriter and Ray Cole are recognized for unmatched mortgage expertise and authority.

Let’s get you the exclusive mortgage leads that you need.

Contact us today about dominating your market area.

50 Mortgage Marketing Ideas for Mortgage Loan Originators

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Mortgage Marketing Ideas
50 Mortgage Marketing Ideas for Loan Originators

Mortgage marketing ideas for loan originators provide helpful lead generation tips. 

Whether you provide FHA, VA, Conventional, USDA or Commercial mortgage loans, borrowers in every market are searching for home buyer financing.

Connect with more borrowers via 50 mortgage marketing ideas for loan originators. 

Use Digital Marketing Strategies to Reach Local Home Buyers 

Digital marketing offers low-cost and free marketing strategies that enable mortgage loan originators to stand out in competitive markets. 

Increased visibility improves your opportunities to obtain SEO mortgage leads.

See the best digital marketing ideas for mortgage loan originators below. 

  • Content marketing- Use blogs, website content and press releases. 
  • Email marketing- Send frequent updates and helpful tips to subscribers. 
  • Social media marketing- Share and view items of interest with your followers. 
  • Pay-per-click marketing- Promote offers via landing pages to home buyers. 
  • Website marketing- maintain an updated website that’s SEO optimized. 
  • Video marketing- create promotional videos to share via social media and email. 

Network With Referral Partners  

Reach out to local referral partners who can introduce you to home buyers. 

Top mortgage marketing ideas create unity among professional service providers.

Shown below are some excellent referral partners to build relationships with. 

  • Realtors- Connect with real estate agents for reciprocal opportunities. 
  • Homebuilders- Builders often need outside financing to get certain deals done. 
  • Financial Planners- Planners look for ways to grow their clients assets / equity. 
  • Accountants- CPAs and Tax Pros need lending resources for S/E clients. 
  • Tax preparer- Can refer clients who need tax-advantaged investments.
  • Insurance Agents- Insurance agents have clients who may need to buy a home. 
  • Affinity Groups- Join a network of people with similar interests / ideas. 
  • Real Estate Investors- Fast access to capital is needed for fix and flip deals. 
  • Attorneys- Clients have a variety of needs for a home loan. 
  • Property Managers- Aware of repairs for residential and commercial properties.
  • Home Remodelers- HELOCs, 2nds and refinance loans for property upgrades.
  • Investors- Offer quick financing for fix and flip investors.

Reach Out to Media Resources 

Media resources offer terrific marketing ideas for mortgage loan originators. 

See info below. 

  • Press Releases- Use PR opportunities to share your latest developments. 
  • Industry Publications- Contribute or advertise via HousingWire, Scotsmans Guide, Inman. 
  • TV / Radio- Contact to promote new programs and events. 

Set Up Business Directories 

Get found online faster with industry citations online. 

Shown below are some of the most popular sites for websites to appear. 

  • Google Business Profile- Essential for a local business presence. 
  • Bing Places- Great for local visibility. 
  • Yelp- Ensure a local website shows up here. 
  • Yellow.Place- Great for local businesses. 
  • YPLocal.US- Recommended for small businesses. 
  • ShowMeLocal- Ideal for local visibility. 

Create a Profile on Real Estate Platforms 

Prospective home buyers use a variety of real estate websites to gather information. 

Here are some reputable real estate sites.  

  • Realtor- Sign up for insight about agents, properties and local activities.  
  • Redfin- Register for a user profile. 
  • Zillow- Offers visibility for mortgage pros. 
  • Trulia- Set up a user profile. 
  • Houzz- Discuss home decor and add a blog. 
  • ActiveRain- Join the community and post articles online. 
  • Bigger Pockets- Network with people who are looking for real estate investment strategies.  

Register for Online Forums 

  • Reddit- Join the Reddit community to network within user groups.
  • Quora- Answer questions to build your visibility and authority.

Offline Marketing Ideas for Mortgage Loan Originators 

While digital marketing strategies are great for mortgage loan officers, many opportunities are available offline. 

Shown below are more ways to reach local home buyers. 

  • Mailers- Send handwritten letters and postcards to area residents. 
  • Host home buyer seminars- Conduct workshops on home buying programs. 
  • Open houses- Attend open houses and answer financing questions / concerns. 
  • Attend local tradeshows- Network with contractors and home remodelers. 
  • Ice cream social- Invite local business owners and potential referral partners. 
  • Distribute custom marketing items- Pens, notepads, keychains and calendars. 
  • Sponsor local youths- Donate toward sports teams, dance and arts programs. 
  • Advertise- Promote services via mini billboards and local circulars. 
  • Post business cards- Pin info in restaurants, bookstores and coffee shops. 
  • Housewarming gifts- Give memorable items such as a Ring Video Doorbell or a gift basket.
  • Wedding gift card- Help establish a registry or add the gift card idea toward buying a home.

Hire a Mortgage Copywriter for Mortgage Marketing Ideas

A professional mortgage copywriter can create content that builds engagement with your website visitors. 

You’ll benefit from positive search engine signals that result from users spending more time on your website.  

Mobile Copywriter helps mortgage brokers and lenders build brand awareness, generate targeted leads, close more sales and realize more profits per loan.

Mobile Copywriter is lead by Ray Cole, the top mortgage copywriter in the USA with more than 15 years of SEO experience.

Your business needs the best mortgage SEO services to dominate your competitors.

Contact Mobile Copywriter for mortgage marketing services today.

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Working From Home: Content Marketing Strategies During Covid-19

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Working From Home During the Covid-19 Pandemic.

Covid-19 has led to more people working from home. As a loan officer or a B2B marketing professional, getting the word out about your service is extremely important. Without a retail location or highly-visible signs, you will need to apply content marketing strategies to help customers find you online. 

Marketing a Business From Home

Many entrepreneurs have downsized from lavish commercial spaces to work from home, coffee shops and from coworking spaces.

Using digital documents, social media and video teleconferencing, you can communicate with people from any location with a WIFI signal. 

While running a home-based business, it is wise to set up an online marketing strategy. 

For quick results, you could try Facebook marketing or Google ads to help initiate your sales goals.

Although, online advertising works best for companies with a trunk full of cash that is earmarked for inbound promotions. 

A long-term content marketing strategy can help you build a consistent connection with people who aim to follow you on social media, read your blog posts or to purchase your hottest products and services.

After dealing with the Covid-19 pandemic, you might be wondering how prospective customers will find out about your home-based business.

We will help you build a reputable brand online. 

As you become a trusted resource in your community, buyers will reach out to you for help.

We offer affordable content creation rates and search engine optimization services for entrepreneurs who are marketing a business from home.

Imagine the possibilities for you to generate a lot of sales with money that is spent toward growing your business versus paying rent for a commercial space.

SEO Marketing for Home-Based Businesses

If you work from home as a small business owner, you will need to get the word out about your services.

Most home-based businesses will not have a sufficient amount of exterior signs or drive-by traffic to generate walk-in customers.

Search engine optimized marketing strategies are used for branding and to generate inbound leads.

As people search online for various products and services, your website can attract buyers for specific items.

With SEO marketing that aims to guide prospective buyers toward your website, your business can compete from virtually any location. 

Working From Home Marketing Support

Whether you work from home as a solo entrepreneur or as a member of a remote team, we provide marketing support that could help you obtain more sales online.

With more time to dedicate toward running your business, our team will create marketing content that keeps your audience informed — so that you can focus on selling and customer service.

Contact Mobile Copywriter today for unique blog content and for creative article writing services to get found online.

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Hire a Copywriter for Mortgage Blog Posts and for Article Writing Services

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Copywriter Mortgage Blog Posts

Updated 4/15/2019

Local article writing services are great resources for content creation. Whether brand awareness or daily Internet leads are needed for sales growth, mortgage lenders can obtain blog posts and website articles that keep website visitors in the loop. Deciding to hire Mobile Copywriter is a game changer for mortgage professionals and for real estate agents.

Use Article Writing Services to Obtain Fresh Web Page Content

Fresh web page content is needed to build an email subscriber list. Without a consistent addition of high-quality website content, sales professionals will experience a continuous pattern of diminishing returns. Typically, a surge is implemented to attract new website attention via lead magnets or local Internet ads. Many business owners fail to keep loyal followers and subscribers informed.

Stale website content and infrequent updates are among the fastest ways to direct readers toward competing websites that are providing real value for web-based visitors. However, many mortgage lenders, real estate agents and insurance professionals are seeking to obtain fresh sales prospects with stale website content. Our copywriting and article writing services are used to attract the attention of readers who are using the most popular search engines.

Hire a Copywriter for Mortgage Blog Posts That Generate Internet Leads

Ideally, a mortgage loan officer could keep a full pipeline from a steady stream of referrals. Ironically, some referral sources provide an intermittent supply of quality leads. Fortunately, we create content that compels readers to obtain more information about certain promotional incentives or service offerings.

While dedicated mortgage professionals might be able to write informative financial content, a copywriter uses a research-based approach to generate Internet leads. Frequent mortgage blog posts and search engine optimized article writing could generate more requests for home financing products.

When a mortgage website needs to attract more inbound traffic and Internet leads, it is a good idea to hire a copywriter that specializes in mortgage marketing strategies.

Content creation methods that speak directly to web-based readers can help mortgage professionals build engagement with targeted audiences.

Lending professionals can hire Mobile Copywriter to write mortgage blog posts and informative web page content that prompts website visitors to take decisive actions.

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