Mobile App Advertising

Mobile App developers create digital applications that provide enormous benefits for smartphone users. As technology improves, developers are launching new apps to improve user experiences in productivity, communication, gaming, shopping, education, banking, fashion and business. However, companies that generate revenue from local Internet advertising may be in for a rude awakening.

Companies can direct their online advertising toward users who own a variety of mobile devices, such as a smartphone, laptop or a tablet. Mobile ads that typically last for a few seconds may appear on Android or iOS Apps. Prevalent among streaming services and free applications, mobile apps generally appear via a text-based ad or via a video ad.

As more users cut the cord from fixed desktop locations to enjoy greater mobility with mobile devices, advertisers will need to find effective ways to reach consumers who are spending a lot of time online.

Developers are seeking to disrupt the annoyance of mobile ads that consumers are occasionally compelled to endure. Between songs, movies or certain online games, many mobile app users are required to view mobile ads at various intervals. By downloading a mobile application that blocks mobile ads, a mobile app user may be able to enjoy ad-free use of a mobile app.

While mobile ad blocking might be great for consumers, online marketers who depend on website traffic from display ads and from pay-per-click ads could experience declining sales from users who subscribe for mobile ad blocking.

Mobile users also access their devices to search for virtually everything online. With a mobile ad blocking app, pay-per-click ads and display ads will not appear ahead of the search results. Now is the time for forward thinking business owners to generate organic website content to get found online ahead of their competitors.

Mobile Copywriter is the Internet marketing company to help business owners generate Internet leads. Contact us today to obtain organic website content that will work if mobile device users are subscribed to mobile ad blocking apps.