3/5/2024
Free mortgage leads will improve your bottom line.
Fresh mortgage leads create excitement for hungry loan officers.
Getting a daily supply of highly targeted mortgage leads could prevent you from cherry-picking through aged contacts.
Digital marketing strategies offer excellent ways to generate free mortgage leads online.
How to Get Mortgage Leads Free?
Let’s explore ways to generate mortgage loan leads without paying for an exhausted list of names.
As a mortgage broker, loan officer or a lender, you need a steady supply of Internet leads.
Whether you want to generate purchase leads or refinance leads, these 3 methods can help:
- Engage with borrowers before they’re shopping for a home mortgage loan.
- Build your brand to stay top-of-mind with your audience.
- Use content marketing strategies to drive traffic toward your website.
Create SEO Content for Your Mortgage Website
Visibility is the fastest path toward writing and closing more mortgage loans.
However, you must have a way for prospective borrowers to find you online.
Mortgage businesses that generate a ton of free Internet leads are easy to discover on Google via targeted keyword phrases.
To get found online in the local search results, your website must be optimized to attract borrowers who are searching for mortgage services in your area.
Creating search engine optimized content for your website can improve your site’s ranking on Google.
With SEO content on your website, you will be able to generate free mortgage leads faster than your competitors who are not using the best SEO strategies to get found online.
Free Mortgage Leads – FHA, Conventional and VA Loans
You can generate free mortgage leads for all types of home loans.
Using content marketing strategies to reach more borrowers could help you build your business.
Whether you specialize in FHA mortgage loans or VA mortgage loans, it’s imperative to get the
word out to prospective borrowers and to your referral partners.
Consistent marketing messages will help you get free mortgage leads.
Write Engaging Content for Your Mortgage Blog Every Week
According to the Social Media Examiner website, Internet users average four hours per day online, read approximately 10 blogs per day and spend about 25 percent of their web-based time on blogs and social media.
Amplifying your reach is a lot easier with weekly blog posts.
Google uses robots to constantly scan the World Wide Web for authoritative pieces of content that relate to search phrases that web-based users are eager to find.
Weekly blog posts also increases your opportunity to generate free mortgage leads online.
Ideally, you should aim to consistently inform or to entertain your blog readers.
The mortgage lenders and brokers with record-breaking origination volumes are typically posting engaging content on a daily basis.
Mortgage professionals who are not submitting a regular supply of content for a blog or a website will notice less online traffic from new visitors, and they are less likely to generate free Internet leads.
The reason is very simple!
Google provides the best search results that are available for its users.
Mortgage companies that create a website or a blog without frequently upgrades will fall off of Google’s radar.
Now, Google will not make a website vanish, intentionally.
Competitors who are submitting high-quality blog posts each week will submit at least a dozen (12) pieces of content for Google to rank within its search results every quarter (3 months).
So, if you add one blog post per month, you are only providing Google with 3 pieces of content per quarter to consider.
Therefore, your competitors who are fiercely trying to connect with borrowers before you do are providing Google with four times as much content (400% more).
Quality is certainly more important to Google and to your website visitors than quantity.
In most cases, a mortgage competitor that has similar content to yours with more frequent contributions will outpace you in search engine rankings, website traffic and lead generation.
Content creation requires time for research, writing, editing and crafting quality messages.
When you dominate your local area for valuable keyword terms, you’ll get mortgage leads for free.
Hiring a copywriter is a great way to generate free mortgage leads via informative blog posts.
Connect with a mortgage expert at Mobile Copywriter today!
Generate Free Mortgage Leads With Social Media Marketing
Social media appeals to people with all sorts of interests.
Building relationships is largely what social media is all about.
As a mortgage lender or a mortgage broker, social media is perfect for building your brand.
So, whether you engage in social media marketing on Facebook, Instagram, Twitter, LinkedIn or Pinterest, you have unlimited opportunities to increase brand awareness for your mortgage business.
Additionally, social media networks are great places to get free mortgage leads.
At the moment, social media networks are free.
However, that could change one day, as several popular online newspapers that were free, now require a subscription for information that’s hot off of the press.
But, unlike newspapers and other types of printed advertisements, you can instantly publish content about your mortgage company.
Social media followers who need to buy a home or to refinance could obtain information about your mortgage company within your profile.
Therefore, adding a link to your website or providing a phone number to contact you are also quick ways to generate free mortgage leads via social media.
According to HubSpot, social media marketing improves lead generation and sales results because you are directing promotions toward people who decided to follow you.
Loan Officers Can Generate Free Mortgage Leads
Some mortgage companies expect loan officers to generate free mortgage leads from a variety of referral partners.
Loan officers can seek referrals from real estate agents, accountants, home builders and other professionals who frequently engage with consumers.
So, instead of paying online advertisers a hefty sum each month, loan originators can use content marketing strategies to get mortgage leads for free.
Our content helps loan officers engage in warm conversations with motivated buyers.
The process enables a loan officer to quickly establish rapport with people who want to buy a home or to refinance.
Using our materials to generate free mortgage leads will help you stuff your pipeline with borrowers who are eager to close.
Consider the Benefits of Free Mortgage Leads
Your website is an electronic storefront.
With thousands of mortgage companies competing to reach local borrowers, your website must be visible on the first page of Google.
Your website needs to build trust with potential customers and it needs to generate free mortgage leads 24 hours per day.
Mobile Copywriter provides professional blogging services, press releases, social media support and SEO for mortgage companies.
Our digital marketing strategies are used to help mortgage brokers and mortgage lenders dominate local competitors, when they generate free mortgage leads.
Hiring a professional copywriter is recommended for brokers and lenders who want to implement free mortgage lead generation strategies.
Still wondering how to get mortgage leads free?
As people who are curious about financing the cost of a home begin to search for answers online,
brokers and lenders who provide helpful home buying tips will generate mortgage loans for free.
The secret sauce to closing more mortgage loans begins with a pipeline of motivated borrowers.
Brokers who provide solutions for borrowers with a low down payment or self-employment income
that is difficult to prove should generate free mortgage leads on autopilot.
We create content that helps lending professionals get mortgage leads free of charge.
When borrowers are calling in for specific details about lending products, loan officers can take the
time that is necessary to properly assist them versus rushing to find more prospects.
Are you ready to quickly increase your share of the local mortgage market?
Learn more about our process to generate residential and commercial mortgage leads free.
Reach out to Mobile Copywriter about content marketing strategies to generate mortgage loan leads.
Expedite methods to generate free mortgage leads now!
Contact Mobile Copywriter today about SEO copywriting services to maintain a full pipeline of borrowers who are anxious to get a mortgage loan online.
