Rank in the Organic Search Engine Results to Get Mortgage Leads for Free

Mortgage Leads For Free

Obtaining high-quality mortgage leads for free is possible for local loan originators. Knowing how it is done can enable mortgage professionals to close more loans and to earn more money. 

Whether you are a loan originator, a mortgage broker or a local home lender, Mobile Copywriter has the ultimate marketing system for you to generate free mortgage leads on autopilot.

Free Mortgage Leads From Organic Search Engine Results

Let’s face it, many originators want to use social media to obtain mortgage leads for free. However, competing originators who are using similar tactics for lead generation are targeting the same prospects.

Why rank in the organic search engine results? 

Organic search engine results provide helpful information for prospects who are “searching” online for a home mortgage loan.

The best mortgage-lead generation strategies involve helping borrowers who are looking for support versus cold-calling a prospect to determine if a home loan is needed.

What’s interesting is that many mortgage professionals think that a prospective borrower will perform a search on Facebook or Twitter for a mortgage loan.

Moreover, when a borrower performs a Google voice-initiated search for mortgage rates or for a local mortgage loan, results will appear from companies nearby that rank at the top of the organic search engine results.

Guess who won’t receive any of those leads?

You!

If your website does not appear at the top of Google’s search engine results pages (SERPs), you will lose thousands of dollars to companies with premier rankings.

Purchase Mortgage Lead

Everyday, borrowers in every city are performing a search for the best mortgage rates, for first time home buyer tips and for details about refinancing.

Your website must appear on the first page of Google for mortgage terms in your geographic location.

For instance, if you are the king of VA IRRRL loans in Texas, it won’t matter if your website does not appear on page #1 of Google.

Working with an SEO copywriter is the best way to ensure that authoritative content is keyword optimized to improve your website ranking in Google’s organic search engine results pages.

Evergreen Content Creation Can Generate Free Mortgage Leads for Years

If you consistently place Facebook ads or social media posts, you are aware that folks who stop paying for leads or who stop posting on social media will fade into the wind, whenever their activity declines.

Although, solid content creation can retain a top search engine ranking for many years.

Copywriter Ranking First Page of Google

A simple Google search for anything related to “mortgage content writing,” “mortgage blog writer,” “generating free mortgage leads,” “targeted Internet leads” or thousands of other keyword terms that we rank for, on page one of Google, will reflect content that was written between one and five years ago. 

Crafting high-quality content that obtains evergreen strength takes more time and it’s generally more expensive, but you pay for it once, and you have an opportunity for the content to drive targeted mortgage leads to your website for several years.

Does Your Current Content Creation Work?

Perhaps, you are not building enough engagement with your website visitors. 

Maybe, your website traffic is low.

Your website traffic-to-conversions ratio is bad.

If any of the above are true, your current content strategy is flawed.

Quality content creation must be intentional.

You cannot risk adding subpar content to your blog or your website and expect Google to place it at the top of its search engine results.

If you read a lot of our content, you know that Google is the best reference source in the world for authoritative information online.

While Google also sells advertising space, the advertisers who spend the most money are placed above or below the best organic search engine results that Google shares for free with web-based users.

We have written this article to appear in the top of the SERPs when a user searches for “organic mortgage leads” or for “free mortgage leads.”

Many writers strive to achieve the same, however, it might be attempted without providing enough relevant details and the value that we are aiming for you to receive.

Google recognizes this, too.

Therefore, we routinely create content with the expectation that readers and Google will enjoy our information.

Your content creation team should achieve similar results, or you can outsource the tasks to dedicated article writing professionals.

Hire an SEO Copywriter to Get Mortgage Leads for Free

Whether, you offer very low mortgage rates or terms that are slightly above average, you can compete against the best brokers or lenders in the business with stellar inbound lead generation methods.

As borrowers who need money today are searching for financing to buy a home in your area, there is no reason that you should lose local mortgage leads to firms with a larger advertising budget.

If you are facing a myriad of challenges to retain a pipeline of free mortgage leads, you are urged to make a change.

There is no formidable argument for obtaining a first page ranking, at the top of Google’s organic search engine results. 

It’s free!

Check out where you currently stand. 

Perform a Google search with your optimal keywords and your city in the search bar to see if your website appears on page one of Google.

For instance, perform a Google search, such as “reverse mortgage loans San Diego,” “low-rate home loans New Jersey,” “mortgage pre-approval Miami FL” or “mortgage loans Kansas City.”

If your website does not appear on page one of Google, you need help!

We are here to help you with mortgage marketing strategies that work. 

Think about it….

It’s not the borrower with the best credit score who will know to pick up the phone to call you about refinancing his high-interest rate credit cards.

The prospect who reads your blog or a local renter who wants to buy a home might trust the information that you routinely provide. 

The consistent engagement or a top search engine ranking could result in you receiving daily Internet leads.   

Hiring an SEO copywriter will not only improve your website rankings in the Google SERPs, but your website visitors will also respond more favorably to call-to-actions that guide them to call you or to fill out your contact form.

Compete to win!

You deserve it.

Contact us now!

Get Info

.

.

Content Creation That Generates Free Mortgage Leads Post #465

Mortgage Leads Can Generate More Business With High-Quality Content Creation.

Updated 10/12/2023

Exclusive mortgage leads provide an opportunity for loan originators to make more money.

However, free mortgage leads enable brokers and lenders to earn a higher return on each closed home loan.

Mobile Copywriter explores the best content creation methods that generate free mortgage leads for loan originators.

Are Mortgage Leads Really Free?

Yes! It’s possible to generate free mortgage leads.

Although, some initial efforts are needed upfront to avoid an ongoing outlay of cash.

Free mortgage leads can stem from relationships that a loan officer builds with referral partners, such as real estate agents, home builders, accountants, financial planners, credit improvement services and home improvement companies.

High-quality article writing services can create mortgage content that drives organic traffic or free Internet leads to a search engine optimized website. 

Building Trust to Generate Free Mortgage Leads

Mortgage professionals rarely receive multiple leads during an initial encounter with a new referral source, as the prospect may already have outlets for placing easy loan files and outlets for submitting challenging mortgage applications.    

To attract business from referral sources, a loan officer has to determine what type of financing is routinely needed for a potential client.

Additionally, the referral source would need to feel confident that a mortgage loan officer can provide adequate funding, attractive rates and the ability to close on time.

Unfortunately, brokers and lenders will rarely attract mortgage leads with just a shiny website.

A lot of high-quality content will be needed to cover information that borrowers are seeking to discover.

When a website has a limited amount of search engine optimized content, paid advertising, retargeting and pay-per click ads are often used to generate leads.

However, the ROI for paid ads will generally be much lower than the earnings from free mortgage leads. 

Prospective borrowers are frequently using Google to locate information about buying a home or refinancing.

As the world’s most authoritative search engine, consumers are aware that Google provides high-quality results for topics, such as real estate, insurance, title information and for mortgage lending.   

Obtaining Mortgage Leads Online

While every website will have some content for visitors to read, most mortgage businesses will not be viewable to prospective borrowers.

Sure, most mortgage websites are indexed to appear within Google’s free search engine results.

But, it’s where the website appears that matters most. 

Here is the logic!

There are plenty of places that a borrower could search for a mortgage loan online.

However, Google is the most trusted resource for obtaining general or important information online.

Therefore, users are fairly confident in the results that Google has selected to appear on the first page of its search engine.

So confident, that it’s easy to believe that the first five out of ten results that are shown on the first page of Google will typically receive the most website traffic.

Appearing on the bottom half of Google’s first page search results is still fairly respectable, as a user might see something that is worth clicking onto.

Having a meta description that partially addresses a user’s search engine query could result in a visit to the website.

When a website appears beyond the first page of Google for top-level mortgage keywords, many opportunities are lost.

Essentially, users trust that Google has placed the best results near the top its first page.

Again, Google’s organic search engine results are free. 

So, appearing within Google’s top results for valuable mortgage keywords and for long-tail keyword phrases is among the best ways to get found online.

Why Create Content for a Mortgage Website?

Imagine visiting a website that displayed limited or outdated content. 

It would create a rather poor user experience.

Almost as bad, is when a visitor lands on a web page to see the same information month-after-month.

Eventually, the user will search online for fresh website content that provides helpful information.

Creating content that users enjoy reading could lead to frequent website visits.

Also, readers might follow a mortgage blog or a newsletter via real simple syndication updates.

An RSS feed is a great way to build engagement with raving fans.

Search engine visibility is also an important reason to create content for a mortgage website.

In fact, competitive mortgage companies who aim to rank at the top of Google to attract mortgage refinance leads, VA IRRRL mortgage leads, exclusive mortgage leads, FHA mortgage leads, reverse mortgage leads, purchase money leads or home buyer leads will hire the best SEO copywriters for content creation.

When a potential borrower begins to shop for a home loan, mortgage lenders and brokers who want to generate local Internet leads must get found online within Google’s top search engine results.

Therefore, content writers with mortgage industry experience are recommended for blog posts, press releases and for web page content that drives more traffic and leads toward a mortgage website.

Writing Blog Posts for a Mortgage Website

Mortgage blog posts are regularly needed to keep prospective borrowers informed with topics, such as local housing issues, national housing issues, benefits of buying a home versus renting, low-rate loan programs, loans for first time home buyers, debt consolidation, advantages of getting a reverse mortgage and ways to improve credit scores.

Additionally, properly crafted blog posts can help readers find a mortgage website online. Using the right keywords, phrases, images and a variety of SEO elements within a weekly blog post can improve the search engine visibility for a mortgage website.

Although, stuffy content and certain types of lengthy prose will cause readers to quickly leave a website. Powerful content writing for a mortgage blog will keep readers engaged and provide a ton of value.

Frequent blog posts provide an excellent way to increase website traffic, to engage with borrowers and to generate free mortgage leads. 

How many words should a blog post contain?

When creating content for a blog post, a writer should add a minimum of 200 words.

Ideally, a blog post should have at least 300 words.

Google ranking factors indicate a preference for blog posts with 200 words or more.

Writing Press Releases for a Mortgage Company

Press releases enable mortgage companies and other small businesses to share newsworthy content with media outlets. 

When a mortgage firm wants to announce the opening of a new location, new products, new services or other important information, a press release is a great vehicle for spreading the word.

Also, a press release offers great opportunities for branding and for attracting local customers. 

We create press releases that mortgage companies can publish on their website, share on social media or send to existing customers via email.

Writing Web Page Content for Free Mortgage Leads

Web page content gives visitors informative details about specific products and services.

When content is written with the reader in mind, a business owner should notice that visitors are staying on the page for longer time frames.

While more content gets absorbed when visitors are on a web page for extended durations, additional benefits may be realized for SEO purposes, too.

Search engines reward websites that keep readers engaged for longer periods than competing sites are able to achieve.

Therefore, writing website content that excites, informs or entertains visitors is important for a company that wants to generate free mortgage leads.

Hire SEO Copywriter

Hire a Copywriter for Content Creation

Whether a web page or a blog post has 300 words, 1,000 words or more than 2,000 words, a reader’s attention must be captured within about eight seconds.

Note: This blog post has more than 2,200 words.

Before reaching a call-to-action that invites the reader to pick up the phone, fill out a contact form or to subscribe to a newsletter, the content must immediately resonate with the reader.

Deciding to hire a copywriter is wise for most mortgage professionals. 

Why Hire a Copywriter?

Because, a lot of details that seem very basic requires some out-of-the-box foresight.

While focused on closing more mortgage loans this month and in the upcoming months, a loan originator should be working on sales activities. 

Calling new leads, following up with borrowers, answering any concerns, reaching out to referral sources, staying up-to-date on new products, participating in industry events and seeking ongoing training are some of the activities that a successful loan officer should routinely perform.

A copywriter might spend more time crafting a title for a blog post than a loan originator takes to write half of the words for a blog post.

Additionally, a copywriter will perform some keyword research to find the best mortgage keywords and the most useful keyword phrases for mortgage SEO strategies.

Since many loan officers are sharing details that are easy to find on any competing website, a blog post might largely go unnoticed amongst 4 million other blog posts that are published every day.

Therefore, a proven content marketing system should be used to determine an ideal way to seamlessly integrate very valuable mortgage keyword phrases into a blog post, a web page or into a press release.

It’s a great idea to hire a copywriter for lead generation support.

Generate Exclusive Mortgage Leads With SEO Copywriting

Mortgage marketing executives and sales managers generally intend to present a strong brand that meets the financing needs for most local consumers.

Although, the ability to spread the word to borrowers in competitive regions is very difficult without search engine optimized website content.

For many years, loan officers have understood the value of exclusive mortgage leads.

Due to the time and the work that’s involved to generate exclusive mortgage leads that are organic (Free Mortgage Leads), Internet marketing companies receive constant inquiries.

However, to get any type of free Internet marketing leads that are exclusive, a unique approach is required.

A content marketing strategy to get mortgage leads online is what separates exclusive mortgage leads from generic Internet leads.

SEO copywriting delivers powerful information that consumers are searching to find on the world’s best search engine — Google!

When a mortgage website is authoritative and provides answers to questions that prospective borrowers are asking, loan originators will be able to generate exclusive mortgage leads much faster.

SEO copywriting is used for generating free mortgage leads from borrowers who respond to call-to-actions that are relevant to specific search engine queries.


Content Marketing

Content Marketing Ideas for Mortgage Lead Generation 

Loan officers and mortgage brokers are constantly competing against other mortgage companies to obtain more business.

Although, lending professionals who maintain a connection with prospective borrowers will win over the long term.

The days of simply spending money to buy mortgage leads online are dwindling. 

Shown below are some of our most powerful content marketing ideas for mortgage lead generation.

  • Consistently adding fresh website content.
  • Posting informative blog content at least one time per week.
  • Linking relevant content to new articles.
  • Sharing helpful content with social media followers.
  • Linking images and videos to written content.
  • Create call to action content that readers will value.
  • Using email to generate leads from targeted prospects.

Focusing on Local Internet Leads

Instead of casting an extremely wide net to search for mortgage leads, brokers and lenders can generate a lot of business from borrowers who are nearby.

With the ability to get found online when a borrower searches for specific keyword phrases, a mortgage website could generate more local Internet leads.

Some borrowers who prefer to work with local lending experts may become repeat customers or send referrals from other prospects with similar goals.

A stronger local presence can help a mortgage company increase its brand awareness within the community, too.


We help mortgage lenders and mortgage brokers generate free Internet leads with compelling copy that gets website visitors to take immediate actions.

Proven Content Creation Methods to Grow a Mortgage Business

In many ways, the mortgage business is similar to other industries.

Customers expect reliable services that are delivered as promised and on time.

However, the timeline from the initial point of contact to a completed transaction is longer than it takes for most industries, such as an auto repair service or for tax preparation services.

Creating content that answers a reader’s search query has proven to engage borrowers more than information that is too complex. 

For instance, most consumers do not want to read content that resembles an auto repair manual or to understand the nuances of the tax code.  

When consumers are satisfied with the search engine results for certain home lending queries, brokers and lenders will be able to grow a mortgage business more efficiently.    

Working with a premier content creation company that is ranked among the best article writing services in the US is an asset for online funnel marketing strategies and for effective mortgage marketing ideas. 

Mobile Copywriter helps mortgage professionals generate free mortgage leads with SEO copywriting and content marketing strategies

We write mortgage content that meets the highest compliance standards. 

Our content gives readers valuable insight that ultimately aims to increase a company’s authority online and to build engagement with website visitors.   

A borrower should not randomly pick a lending professional to handle such a large financial transaction.

Lending professionals should also refuse to work with mortgage content writers who are not experienced within the industry and who are not ranked on the first page of Google.

Contact Mobile Copywriter today about article writing services and search engine optimization strategies to generate more website traffic from targeted prospects.

Get Info