8/24/2024
Mortgage refinance leads are easy to obtain.
However, top loan originators prefer to generate high-quality mortgage refinance leads.
Mobile Copywriter helps brokers and lenders discover low-cost methods of SEO copywriting to obtain exclusive mortgage refinance leads.
Best Mortgage Refinance Leads
When mortgage interest rates are favorable, a homeowner might want to refinance for a better mortgage rate or to obtain a shorter loan term.
Loan originators will need to connect with homeowners who are seeking to refinance.
Copywriters create call to action content that helps lenders generate the best mortgage refinance leads.
Search Engine Optimized Articles for Mortgage Leads
Mortgage refinance leads and purchase money leads are often obtained from list brokers who sell them to loan originators.
List brokers gather information about homeowners and home buyers to form a database of names to sell.
The mortgage leads are frequently sold to multiple loan officers.
Yes, that is correct!
List brokers repeatedly sell the same database of names to as many as 10 different lending professionals.
Selling mortgage refinance leads to so many people seems like a highly unethical way to operate a business.
Content creation is a wise way for marketing managers to generate exclusive mortgage leads for the entire team.
Using SEO copywriting to build engagement with readers via call-to-action content is a better way to generate mortgage leads.
Search engine optimized articles, web page content and blog posts are designed to attract attention from Google, Yahoo and Bing.
Recognition from the major search engines is very important.
The best products, services or high-end websites are meaningless if free website traffic and free Internet leads are not received because a company’s website is not highly visible.
Here is the thing!
There is plenty of buzz about search engine marketing and paid Facebook advertisements because it takes far more skill to obtain a website ranking on the first page of Google with content writing.
SEO Copywriting Costs for Exclusive Mortgage Leads
The costs for SEO copywriting will vary among creators.
A general ballpark for an experienced writer who is proficient in search engine optimization may range between 25 cents and one dollar per word.
For instance, at 50 cents per word, 500 words of SEO copywriting would cost $250.
With one closed mortgage loan, a broker or a lender would realize an astronomical ROI.
Consider a professionally written blog or an article that pulled in an exclusive mortgage lead, which resulted in a $5,000 deal. The return on investment, based on SEO copywriting costs of $250 would be a whopping 2,000 percent.
Now, that ROI is based on just that one closed loan.
SEO copywriting is based on evergreen content that could attract more leads for the same blog or article for many years.
The investment in SEO copywriting costs will continue to attract website visitors and exclusive mortgage leads long after a broker or a lender stops paying for Facebook ads.
Brokers and lenders who publish dozens of high-quality SEO articles that provide valuable content for website visitors could result in a pipeline that is constantly filled with exclusive mortgage leads.
Search engine optimized content gives users an edge over competitors who are not optimizing website information for Google and local prospects.
Google ranks Mobile Copywriter among the best SEO copywriting companies for mortgage brokers and mortgage lenders.
Contact Mobile Copywriter today about content creation services to dominate the competition!
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