Local SEO services are not just for the biggest or the best corporations.
When an edge is needed to compete against larger firms,
search engine optimization can level the playing field.
Mobile Copywriter uses the best local SEO services to help a small
business rank online.
Why Online Ranking Matters?
In most endeavors, the early bird gets the worm. In terms of online sales opportunities, websites that appear before other sites in the local search engine results typically receive more visibility and more traffic.
Websites that rank for the top local keywords will attract targeted visitors for popular products and services, which could lead to higher sales conversions.
Therefore, a company that appears on page two of Google or worse, is largely surrendering business to competitors who rank on the first page of Google.
Best Local SEO Services for Ranking a Small Business on Google
Small business owners are typically too busy to maintain a website that is search engine optimized to retain premier Google rankings or to generate free Internet leads.
Working with the best local SEO services can provide a business owner with some competitive advantages that are shown below.
- Get found online faster
- Above average return on investment
- Inbound lead generation strategies
- Frequent reporting
- Keyword research
- Competitor analysis
- Premium web page content
- Scheduled blog posts
- Favorable linking methods
- Affordable SEO rates
- High-quality citations
- Backlinking strategies
- Google My Business optimization
- Map improvements
- Media attention
- Social media integration
- Technical website enhancements
- Better search engine rankings
Local search engine optimization is ideal for businesses that aim to attract customers who are within a certain service area.
For instance, a company that offers mortgage loans in California might work with an SEO service to create a strategy for attracting home buyers within the state or buyers who reside in certain counties.
While, a dentist in Miami might target prospective patients within a 30-mile radius of his dental practice, a dentist in Tampa might market toward pediatric patients in a specific neighborhood.
Either way, working with an experienced SEO company is the best way to maximize funds that are earmarked for online marketing.
Affording the Best Local SEO Services
Entrepreneurs who shop for SEO services will find that many experienced firms charge between $80 per hour and $200 per hour. Monthly SEO rates typically range between $500 and $2,000 per month.
As with everything else, a company will charge more money for the time spent toward delivering high-quality services.
To get a company started with basic SEO services, some SEO firms charge $300 per month or less.
However, when using the $100 per hour rate that experienced SEO companies are likely to charge, this would equal about three hours per month of actual work.
Most entrepreneurs would never ask a staff employee to only show up for three hours per month, because a limited number of hours would probably take too long to produce meaningful results.
But, paying $2,000 per month for roughly 15 to 20 hours of SEO services might be a bit expensive for some small enterprises.
A more affordable price of $1,000 per month for SEO services could secure about 10 hours of work for a local business.
The best local SEO services will require time and dedication to obtain solid gains within the search engine rankings.
Anyone who thinks that lasting overnight results are capable under Google’s watch is mistaken or misinformed.
Using white hat (favorable) search engine optimization methods are recommended to avoid website ranking penalties that could make it virtually impossible for consumers to find a company’s site online.
Hiring SEO Copywriters to Rank a Small Business Online
Competitive keywords can present ranking challenges for small business owners. Entrepreneurs who rely upon free resources, such as social media, free small business websites and free blogging services to save money will often lose a lot of time and online sales.
Think about it.
Even an aggressive driver would be overmatched by a Nascar professional.
Most entrepreneurs would also struggle to achieve top-level Google rankings for competitive keywords, when competing against the best local SEO services.
What’s interesting is that many entrepreneurs turn to a web designer to obtain high-quality website content.
Website content creation and web design are totally different skill sets.
While content is king, it is not created equally among digital marketing specialists.
So, who should a small business owner hire for SEO services?
Many web design firms will hire a content writer to create website content.
Copywriters are tasked with writing copy that sells.
Sales copy, which is generally used in B2B marketing campaigns and B2C promotions can increase revenue for local businesses.
When hiring an SEO copywriter to handle local SEO services, a business can work with a creative specialist who blends copy writing services with search engine optimization skills.
Blending copywriting and SEO may result in a winning combination for local business owners.
Lead Generation for a Small Business Website
When a small business website is ranked on the first page of Google, there is a good chance that it will receive visits from users who are searching for specific products or services.
Visibility is the key to online marketing success.
Without appearing on the first page of Google, a small business website will struggle to get found online.
Reaching the first page of Google is achieved by outbidding pay-per-click advertisers for various keywords or by ranking in the organic (free) search engine results for targeted keywords.
Essentially, business owners must pay to play in the PPC world of Internet lead generation.
However, organic Internet leads may be generated for free when a website attracts visitors via a first page Google ranking.
Paying for ads that appear at the top of Google’s search results or creating high-quality content that outranks other competitors for a slot on Google’s first page are the only ways to appear on page number one for the world’s best search engine.
So, the process is very easy to understand for business owners who want to pay for each visitor who clicks onto a website advertisement.
Although, if a website owner stops pouring money toward paid ads, the traffic will come to an immediate halt. This result would also cutoff the company’s lead supply from prospective website visitors.
Working with the best local SEO services to get a small business website ranked on the first page of Google can provide a better long-term solution.
Amazing website content will standout above generic articles or blog posts.
The Internet is filled with poorly written content.
An excessive amount of average content appears online, too.
Think about this!
A business owner who want to appear on the first page of Google to get free Internet leads with low-quality content will be waiting for a very long time.
As the most trusted search engine for online resources, Google works extremely hard to place the best results on its first page.
Therefore, putting anything that is less than high-quality content onto a business website or a blog will likely result in a waste of time and money.
Small business owners who are focused on lasting results are encouraged to hire the best local SEO services for ranking on Google.
Exceptional content creators obtain premier search engine rankings, which can provide more opportunities to generate Internet leads for a small business website.
Best Local SEO Services for B2B Marketing Campaigns
Business-to-business marketing strategies aim to provide a solution for a company that needs certain products or services.
Sharing insightful tips to help improve a company’s efficiency is a great way to connect with decision makers.
For instance, a merchant processing firm that provides additional security features or offers a lower discount rate then a business current pays could capture the attention of C-suite executives.
When local SEO services are used to improve a website’s ranking on Google, there is a better chance that prospective customers will discover the company online.
Business to Consumer Marketing Campaigns
The competitive nature for most consumer niches is brutal. If a local business is looking for the best way to connect with consumers, it is important to remain highly visible.
A small business can use online marketing campaigns to build brand awareness with consumers.
The best digital marketing strategies will aim to increase engagement with consumers. This would entail developing ways to keep consumers informed and entertained.
When a consumer repeatedly notices that a small business provides value and answers to specific questions, a company may become a trusted resource that a consumer contacts for more information or to make a purchase.
Business to consumer marketing campaigns can eliminate the thought about a company being a fly-by-night outfit.
Since a consumer will not make a purchase until she feels a certain comfortable level with a business, it is a prudent idea to focus on brand awareness.
Hiring the Best Local SEO Services for Content Writing and Copywriting
A business that is competing to win will need more attention than its competitors.
However, to get found online via the free search engine results of Google’s first page, a small business website will need content and search engine optimization that is superior to other firms.
Many elements, such as web page content, blog posts, backlinks, citations, researched keywords, competitor research and other factors are components that frequently result in a company’s online sales success or failure.
Small business owners are generally too involved in day-to-day activities to properly manage online marketing tasks.
Some business owners have smartly outsourced part of the workload to a web designer, article writing service, copywriter, freelancer or a social media service.
Typically, a piece of the puzzle is missing when a service provider offers limited support. A business might end up with an attractive website that generates very little traffic.
Hiring a full-service content creation and SEO company can level the playing field for a small business.
Mobile Copywriter is the best local SEO service for financial firms and for small business owners who need article writing services, blog posts, press releases, content creation and search engine optimization to get found online.
Reach out to us to inquire about the best methods to gain online authority for a mortgage business, loan officer branding, insurance company leads, copywriting for real estate agents and to reach more customers via the first page of Google.
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