Slow page load speeds will increase your bounce rate.
If you’re web pages are properly optimized, it creates a better user experience.
Using the best website optimization techniques will enable your pages to load quickly.
Improve On-Page SEO
On-page search engine optimization strategies are essential for optimal website performance.
So, your initial step is to conduct a website audit to determine where opportunities for improvements exist.
Perform keyword research for SEO.
Find competitive keywords according to monthly search volume and cost-per-click.
Also, search for low-hanging fruit via less competitive keywords.
Use the most valuable keywords to create high-quality website content that’s relevant to information you’re frequently publishing or posting.
Additionally, you’ll need to incorporate website optimization techniques via the on-page metrics below.
- Meta descriptions
- Meta tags
- Internal links
- Schema markup
- Images
Test Website Speed
Google aims to display fast-loading websites within its search engine results pages (SERPs).
Therefore, it’s important to focus on website optimization techniques for speed.
Testing your website’s speed enables you to determine if adjustments are need to improve its performance.
Google offers a free tool that you can use to test website speed.
Try it here: Google for Developers
Helpful tools from Google are excellent for website optimization.
Compress Your Images
Oversized images take longer to load versus a small image or a thumbnail.
If your website has large images to consistently load, visitors may have a poor experience.
When web pages take too long to load, users will bounce from the page to get desirable information from your competitors with faster website load speeds.
Use website plugins and website optimization tools to compress oversized images.
Use Website Optimization Techniques for Greater Performance
The methods above can increase speed, optimize your website and extend the average time frame that visitors are on your site.
If your site is among the best performing websites, visitors who have a great experience may return again and share your website with others.
Mobile Copywriter offers on-page SEO services for small business owners.
Let’s enhance your website’s performance today.
Contact Mobile Copywriter about getting your website pages to load faster.