What Does a Copywriter do for Small Business Owners? Post #428

January 19, 2024August 17, 2017 by Ray Cole

Updated 1/19/2024

Small business owners often wonder whether a copywriter can create content to help generate website traffic and sales.

Knowing that professional copywriting can complement a variety of marketing strategies encourages wise business owners to learn more about the process.

Mobile Copywriter shares some of the most important aspects of what a copywriter does.

What is Copywriting Designed to Achieve?

Copywriting is a skillful integration of written and verbal content to encourage consumers or B2B prospects to take action.

Crafting content that keeps readers engaged beyond standard time frames increases the opportunity for a business to increase its sales conversions.

In short, copywriting is designed to compel prospective buyers to make a purchase or to request additional information from a specific business.

While research has shown that most readers will abandon a website within eight seconds, our copywriting methods retain most website visitors for more than three minutes.

When a company has a reader’s attention, an opportunity will exist to provide informative content that strengthens branding, trust and insight about certain products and services.

It is important for marketers to know that experienced copywriters aim to encourage buyers to make a purchase, while many article writers will describe the basic details about a product or a service.

Copywriters are Storytellers for Small Business Owner

Small business owners are hiring copywriters to explain to buyers why it makes sense to make a purchase from a certain merchant.

You see, anyone can tell a consumer about the best shoes to buy online. However, what strategy would you use to get consumers to buy from you?

If a consumer has some reservations about buying shoes from your ecommerce website, she might visit websites, such as Amazon or Zappos to make a purchase.

Copywriters are hired to sell the benefits of buying from your store versus other competitors.

Hiring copywriters is a great idea.

You might have a substantial amount of information about insurance products that your company offers or mortgage loans that your firm provides.

Although, getting a consumer to buy from you online is a totally different story.

As master wordsmiths, copywriters take storytelling to another level. Instead of blasting customers with the technical aspects of a certain product or a service, a copywriter will sell features and benefits to generate emotional triggers that get buyers to say — “yes,” I need that today.

Small Business Owners Can Hire Copywriters Online

Working with a professional copywriter is the best way for a small business to affordably connect with a local audience.

So, for anyone who has ever wondered what does a copywriter do for a small business, the definitive response would lean toward increasing buyer engagement.

We offer a variety of services to reach buyers online.

Small business owners can hire copywriters online to request web page content, blog posts, landing pages, press releases, newsletters and other items that direct prospective buyers toward a sales funnel or toward an online shopping cart.

SEO Copywriters

Search engine optimization improves a website’s opportunity to rank on Google and other search engines.

Copywriters who are skilled in SEO services provide entrepreneurs with an infinite amount of online exposure, branding and website traffic.

Companies are increasingly hiring SEO copywriters to get found online ahead of the competition.

Contact Mobile Copywriter today to inquire about call-to-action content that increases online sales.

Get Info

17 Small Business Marketing Tips for 2017

May 6, 2017December 4, 2016 by Ray Cole

New Year’s Day and beyond will present excellent opportunities for entrepreneurial pursuits in 2017. Having the vision and the fortitude to execute a clever marketing idea will separate successful ventures from mediocre pursuits. Mobile Copywriter reveals some of its top small business marketing tips for 2017.

Boost Audience Engagement

Aspiring to increase sales without paying attention to loyal followers might be a recipe for disaster. Ask occasional questions to keep a pulse on important matters to staff members, colleagues and social media followers.

Share Clear Messages

Time is scarce. Provide content that is easily understood versus complex details that might present challenges for readers to comprehend. Remembering to K.I.S.S. is among the best small business marketing tips for 2017, as the acronym means to keep it simple stupid.

Focus on Quality

While it might sound cliché, a focus on quality is more important than producing a large quantity of inferior goods. Besides, it’s good to remember that quality speaks volumes! A company that receives positive references for quality should excel at customer retention and at opportunities for growth.

Present Original Content

Original content may be used to distinguish a company from other competitors within the marketplace. Investing in resources to present a unique approach or a customized message will show readers that their time is valuable. Companies that are less creative will take shortcuts to spin or to duplicate content from other sources. Not only does the use of duplicate content reflect poor values, Google will penalize companies that engage in the practice. Never compromise or settle for content that is not original.

Use Multiple Social Media Platforms

Social media enables small businesses to interact with folks who have a variety of interests. Maintaining an alliance with a specific social media platform could be counterproductive to networking. Social media engagement across multiple platforms is one of our top small business marketing tips for 2017.

Build Brand Awareness

Every major consumer products company aims to strengthen their brand awareness among consumers. Companies in the food and the hospitality industries spend plenty of marketing dollars to maintain their brand recognition with consumers. Small business owners should relentlessly strive to build brand awareness to get found online faster.

Provide Relative Information

Readers will appreciate companies that display sought after information. For instance, a consumer who performs a search for reverse mortgage loans should not arrive at a web page that discusses Forex Trading on a mortgage website. Higher sales conversions are more likely to occur when a web-based user finds information that is relative to a search query.

Break Up Walls of Text

Readers frequently abandon web pages that reflect large paragraphs. Instead of displaying large blocks of texts, a group of small paragraphs with three or four sentences can enable a reader to consume the content in bite-sized portions. Content that is separated by subheadings enables a reader to scan a web page for desirable information.

Give Concise Details

It is very wise to provide readers with thorough answers. However, unnecessary details or filler content may be frowned upon. Remember to give concise details that are spot on.

Get a Responsive Website

Ever notice a company website that looks great on a desktop computer, however, the website must be resized for viewing on a tablet or a smartphone? With a responsive website, a user will be able to seamlessly view content on any screen size for desktop computers or mobile devices. A company that does not have a responsive website could receive search engine penalties from Google, Yahoo and Bing.

Update Website Content

Fresh website content is needed to motivate readers to make continuous visits. Since a purchase might not occur on an initial visit, a reader who found helpful information might decide to bookmark a website for future visits. Regularly updating website content is a major small business marketing tip for 2017.

Blog Frequently

Frequent blog posts are a great way to share information with subscribers and new visitors. Ideally, a small business should generate several blog posts per month. A higher search engine ranking may become an added benefit for a company that blogs frequently.

Use SEO Copywriting

Search engine optimized copywriting aims to compel website visitors to take decisive actions. Typically, a website visitor is going to quickly browse a web page for interesting content. SEO copywriting delivers powerful content that leads a reader toward a specific call-to-action, such as a phone call to the company or to complete a contact form.

Upload High-Quality Images

Search engines cannot read images, however, an eye-catching graphic image could generate more engagement among website visitors and social media followers. Be sure to upload images that are relevant to a blog post or a website article.

Display Social Media Icons

Linking a company’s social media icons to a website and its blog are favorable small business marketing tips for 2017. Thousands of additional connections could be made when new website visitors decide to follow a company on multiple social media networks. A display of social media icons can enhance a website’s image.

Concentrate on Local Internet Marketing Strategies

Small businesses that focus on local marketing may be able to outsell companies that are ignoring residential and commercial customers who are nearby. Local Internet marketing is less expensive to initiate than national or global campaigns. Stronger repeat sales may stem from local marketing strategies.

Outsource Content Marketing Tasks

It takes a lot of content to gain traction online. Instead of waiting until time permits to masterfully craft eloquent content that excites readers to make a purchase, a small business can outsource some of its creative content and marketing tasks to experienced professionals. Outsourcing may be used in conjunction with a company’s in-house creative team, SEO specialist and web designer.

Mobile Copywriter provides SEO services and local Internet marketing help for small and mid-sized businesses. Using a variety of digital strategies, we generate website traffic and targeted Internet leads for clients throughout the United States. Use the blue button below to contact us about professional website content, blog posts, press releases and additional small business marketing tips for 2017.
Get Info

Generate Internet Leads – Hire SEO Copywriting Service

July 13, 2016 by Ray Cole

Small businesses provide some of the best local services for online shoppers. However, many companies lose a significant amount of sales to companies that participate in online marketing and offline strategies to acquire customers. Outsourcing could provide the perfect opportunity to hire a content creation professional. With help from an SEO copywriting service, your business could generate Internet leads on autopilot.

Why Generate Leads From the Internet?

Consumers are using the Internet on a daily basis for shopping, games, entertainment, information and for locating a variety of items that satisfy their needs or interests. However, shown below are several reasons for small business owners to get Internet leads.

·Cultivate targeted prospects
·Opportunities for instant sales
·Low-cost marketing solutions
·Environmentally friendly
·Faster sales process
·Greater efficiency
·Unique engagement methods

About Lead Generation Strategies for Small Business Owners

Internet leads are highly desired by small and large businesses. Entrepreneurs who use a variety of savvy marketing strategies can generate low-cost Internet leads online. With search engine optimized copy, you can attract highly targeted Internet leads to your small business website.

Some customers who might not have enough time to visit your establishment may be able to quickly place an order for products or services via your website. Using a balance mix of online marketing strategies, you can increase your engagement with prospective customers who are seeking products and services that your company offers.

Hiring an SEO Copywriting Service

Experienced copywriters can provide authoritative website content that encourages readers to contact you today. Hiring an SEO copywriting service will also reduce the amount of time that you spend on content creation for your blog, website, press releases and other types of digital marketing materials. Whether your business needs to generate Internet leads for local consumers or to generate B2B Internet leads, you can request professional content writing services and call-to-action SEO copywriting services from Mobile Copywriter using the button below.

Get Info

Blogging for Success in a Service Business

June 26, 2024June 12, 2015 by Ray Cole

Updated 07/22/2023

Service businesses frequently require a variety of content marketing strategies to inform prospective clients and existing clients about new developments, informative updates and promotional deals.

Rather than being viewed as an annoyance factor, many customers appreciate regular updates from businesses that keep them informed.

Blogging is an economical way for business owners to maintain a connection with their customers.

As the founder of Mobile Copywriter, I have observed many service businesses with outdated blogs.

In this blog post, I share some of the challenges that service business owners experience and several ways to make blogging for success a reality.

Lack of Time to Allocate Toward Blogging for Success

A busy entrepreneur might focus most of his energy on sales and operations.

The time that’s needed to craft a blog gets brushed aside week-after-week and month-after-month.

Before long, the initial goals for a blog could begin to fizzle. Service business owners must allocate time for blogging or hire a writing specialist for the task.

Ideally, a professional SEO article writer should be hired to maintain weekly or monthly blog posts.

Blogging for success in a service business may even require several daily blog posts to outshine nearby competitors.

Limited Blog Updates Due to Writer’s Block

Writer’s block occasionally baffles some of the best wordsmiths.

On a typical day, service business owners may have many things to juggle that are more important than gazing into a word document for possible writing ideas.

Let’s face it, everyone would create multiple blog posts each day, if the right thoughts and words magically appeared on the computer screen.

The more frequently that a person writes, the easier it becomes to hurdle writer’s block in a smooth stride to the finish line.

Professional writers generally spend an enormous amount of time conducting research and developing content for a variety of subjects.

Hiring a professional SEO article writer instead of dealing with writer’s block could enable a service business owner to concentrate on other tasks.

Blogging Costs are Too Expensive

In many businesses, you pay for what you get.

For instance, a power washing company might charge $150 to clean the entire exterior structure of a home.

A company that charges $350 might provide a better value or service guarantee than the firm with a super low price point.

Blogging, professional SEO article writing and web content marketing costs may range from $1 to over $300 for a 300-word document.

Writers are independent business owners who provide a valuable service, too.

Would you trust a service business that provided professional auto painting for only $25?

Most professional bloggers usually charge more than 10 cents per word.

So, a business owner might get marginal quality for a 300-word blog post that’s priced for less than $30.

However, a blogger who charges 20 cents per word would require $60 per 300-word blog post.

At a minimum of one blog post per month, a business owner might be able to secure a rate of $60.

Blog posts that occur twice per month would cost $120.

As the number of blog posts increase, a business owner’s costs would multiply.

For less than the daily costs of a flavored latte, a service business owner could have a blog that’s published on a bi-weekly basis.

Avoiding the myths that echo blogging costs are too expensive could enable a business owner to deliver regular content to its customers.

Why is Blogging Such a Big Deal for a Business?

Many entrepreneurs are realizing that blogging for success in a service business is extremely necessary.

Prior to making a purchase many consumers will perform a search query using Google, Yahoo, Bing or other search engines.

Quality content is needed for a business to appear within the search engine results page (SERPs).

Blogging on a consistent basis provides fresh content for SERPs to locate.

Consumers often select the search results that are delivered on the first few pages for a specific query.

If the website for a service business does not rank within the first few pages of a search engine, consumers are unlikely to find information about that particular company.

Blogging is a big deal for service businesses, as it increases the opportunity for consumers and for search engines to locate a website.

Blogging is also a great way to increase website traffic for service businesses.

Readers might decide to share an informative blog post on a popular social media network, such as Facebook, Twitter, LinkedIn, Pinterest or YouTube.

Will a Blog or Website That Looks Great Attract a Lot of Visitors?

Not necessarily!

While an aesthetically appealing blog or website is a plus, search engines will not find a website without content.

A prudent business owner should seek to obtain a blog or a website that looks great and includes a robust amount of content.

Many service business owners spend a disproportionate amount of their budget toward the design elements of a website.

Blogging for success in a service business will require the frequent creation of new materials.

A knowledgeable SEO writer can craft engaging content for a blog or a website.

Social Media Marketing Versus Blogging

Blogging and social media marketing utilize different strategies.

However, with a blended effort, a service business owner could generate more website traffic.

A blog post that resonates with social media followers might be shared among thousands of viewers.

If the post goes viral, a service business could generate increased website traffic, additional leads or higher sales revenues.

A web content marketing professional or an SEO copywriter who understands article writing for the web could integrate a successful blogging and social media marketing campaign for a service business.

Benefits of Regular Blog Posts

Blogging provides a low-cost method for business owners to keep consumers up-to-date on certain industry developments or promotional incentives.

A blog also provides a voice that invites comments, objections and useful feedback.

A service business can discover some of the things that are important to consumers via certain blog posts. Additional blogging benefits include:

Quick content delivery
Shareable information
Improved search engine recognition
Ability to gain followers
Increased industry authority

Summary

A digital connection with consumers is important for small, medium and large businesses.

With the help of a copywriting professional, a service business owner could expand the popularity of their website.

As consumers rely on mobile devices more frequently, service business owners may need to hire a copywriter who can explain difficult concepts that website visitors and social media followers can easily understand.

Mobile Copywriter provides outstanding support for customers who want to obtain blogging for success in a service business.

DESIGNRUSH has ranked Mobile Copywriter among the Top Pennsylvania SEO Companies.

Tell us about the type of content that you need to drive more traffic and leads toward your business.

I Need Content

Get Found Online: Content Marketing Tips for Small Business

September 7, 2024June 8, 2015 by Ray Cole

Updated 9/6/2024

Content marketing enables small businesses to deliver information to new and existing customers.

Whether a B2B enterprise needs a low-cost credit card processing company or a consumer is searching for a heating and air conditioning contractor, an effective content marketing strategy can produce many leads for a small business.

Getting found online can improve brand recognition and website traffic.

A healthy combination of marketing tips for small business can generate more leads and online sales.

About Small Business Marketing

Entrepreneurs are frequently searching to find the top tips for small business marketing.

Whether through word-of-mouth or digital marketing strategies, small businesses must remain visible and competitive to survive.

Marketing Tips for Small Business #1 – Content is King

In the battle among companies for the best looking website or the best SEO expert, content reigns supreme.

Content is king, because search engines are asked to find the information (content) that a user is seeking.

With exceptions to technologies, such as facial recognition software, most users are not submitting pictures, and asking the search engines to find similar images.

Great search engine results are provided according the query that a user initiates.

Building awesome content is a solid marketing idea.

In fact, frequent content creation is among the best digital marketing tips for small businesses.

Marketing Tips for Small Business #2 – Use More Images

Eye-catching images generally attract web users more quickly than text.

Creating marketing materials that include images could improve the viewing experience for the typical web user.

Images that are added to blogs, website pages, articles and print advertisements may be used to separate large blocks of text that might seem too content-rich for readers who want to quickly scan certain documents.

Integrating images that are relevant to topical content is a winning tip toward creating sharable materials.

Using more images builds engagement with website visitors and it’s among the best content marketing tips for small business owners.

Marketing Tips for Small Business #3 – Frequent Promotions Can Increase Sales

One-hit wonders are fairly rare.

Some business owners have a grand-opening event and believe that customers will continue to fill their stores, after the free food is gone from opening day.

Will customers continue to shop at a new business?

It depends on many factors.

Quality products and knowledgeable staff members who are friendly could influence whether repeat business is likely to occur.

However, existing and prospective customers must be aware of the products and services that a business has to offer.

Frequent promotions could help increase sales for a small business.

A small business increases its ability to get found online with regular search engine submissions.

Marketing Tips for Small Business #4 – Blog Consistently

Daily bloggers who produce quality content can get found online more often than a blogger who submits low-quality content on a quarterly basis.

Quality should always be considered before quantity, however, a blogger who submits low-quality posts on a weekly basis is more likely to get found online than a blogger with low-quality posts on a monthly basis.

Consistency is a fundamental key for small business blogging success.

Beyond getting found online, frequent blog posts are often anticipated from subscribers who are eagerly awaiting new information.

Small business owners often welcome the idea to start a blog.

Hiring a blog writing service and an SEO copywriter are wise marketing tips for small business owners.

If the blog fails to gain massive followers within a few months, the typical business owner might shift his attention to other activities.

It’s no secret that blogging takes time and a lot of work, but with a dedicated approach, a small business blog can get found online by Google, Yahoo, Bing and other search engines, too.

Mobile Copywriter blogs about the best small business promotion ideas online.

Marketing Tips for Small Business #5 – Email Can Generate Website Traffic and Sales

Email marketing strategies are terrific for increasing small business sales.

Sending consistent email messages to targeted groups could ignite website traffic for a small business owner.

Several popular vendors offer software systems that enable entrepreneurs and bloggers to customize a variety of email campaigns.

Email is a useful small business marketing strategy helps entrepreneurs send product information and promotional links to prospective buyers.

Email marketing tips for small business owners can increase website traffic and visibility.

Content that’s sent via email could also enhance the sales conversion rates for small business owners.

Marketing Tips for Small Business #6 – Make Online Videos

Online videos offer a variety of formats to deliver digital marketing ideas for small businesses.

A small business owner can display visual content that engages website users to learn more about certain products and services.

YouTube and other video streaming services offer excellent opportunities for content creation and sharing.

Studies have shown that online videos are great for SEO and for website owners to get found online.

Marketing Tips for Small Business #7 – Make Slideshow Presentations

Slideshows enable business owners to feature images that are surrounded by content that gives viewers an electronic presentation.

Developing a variety of slideshows is a great way for small businesses to captivate an audience and to get found online more frequently.

Marketing Tips for Small Business #8 – Social Networking

Small business owners should regularly engage in social networking activities.

Social media marketing tips for small business owners enables users to locate thought leaders, share information and learn about other users with similar interests.

Social media fosters a superb environment for marketing a small business via profile information, shared posts and communication among followers.

Marketing Tips for Small Business #9 – Article Writing

Article writing is ideal for small business communication.

Whether sending press releases, newsletters, white papers or a sales letter, small business owners can connect with prospective customers through professional article writing.

It’s essential to feature high-quality articles for a business to get found online. Additionally, flawed content materials could lead prospective customers to question the workmanship of a service provider.

Hiring an article writing service that is punctual, recognizes the best SEO practices and produces well-researched content could increase the opportunity for a small business website to get found online.

When combined with content marketing, article writing is a reliable way for a small business to promote its products, services and new updates.

Marketing Tips for Small Business #10 – Outsourcing

Get external help for a company’s content production and content marketing needs.

Many business owners are overwhelmed with their existing duties.

Outsourcing can lead to excellent digital marketing ideas for small business owners.

Additionally, outsourcing could land ideas that exceed the normal responses, which are pitched during a company’s typical brainstorming session.

Mobile Copywriter offers content marketing tips for small business owners online.