Leads: Be More Productive With Targeted Marketing Strategies

January 5, 2017January 4, 2017 by Ray Cole

Entrepreneurs are tasked with finding new ways to increase the quarterly sales for a small business. A regular supply of fresh sales leads can equip a sales team with a decent amount of targeted buyers to contact. Mobile Copywriter uses targeted marketing strategies to help small business owners acquire Internet leads.

Increase Sales Production

Action-oriented activities that are channeled toward growing a firm’s revenues can have a positive impact on a company’s sales production. While some businesses may be stuck in a neutral position, forward-thinking entrepreneurs can implement new ideas to elevate the quarterly sales for a small business.

Quality sales leads should display information about a prospective customer who is serious about making a purchase. Qualified leads will provide details, such as a buyer’s name, address, phone number, email address and the buyer’s items of interest. With a larger share of local buyer leads, a sales manager should be able to calculate the company’s average closing ratio.

Continuous sales training will provide an opportunity for sales representatives to maximize their production. Better trained sales representatives will be more confident on the telephone and during live presentations. We help local businesses generate high-quality sales leads that often result in greater sales performance.

Use Targeted Marketing Strategies to Increase Online Sales

Marketing strategies that are aimed toward specific buyers can increase a company’s sales conversion ratio. Using targeted marketing strategies to reach consumers or B2B customers can save a company a lot of money. Target marketing eliminates the need for mass marketing. Similar to using a hashtag on Twitter or on Instagram, target marketing strategies are designed to attract specific prospects who are ready to make a purchase.

Our targeted marketing strategies incorporate various types of content to engage with web-based users. Contact Mobile Copywriter about increasing online sales for a small business with targeted marketing leads.

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SEO Lead Generation Website

December 21, 2016December 20, 2016 by Ray Cole

Developing an automated method to attract Internet leads could continuously drive traffic toward a small business website. With a search engine optimized portal, an entrepreneur can accumulate an abundance of targeted Internet leads. Mobile Copywriter can design, build and market an SEO lead generation website for local businesses.

Search Engine Optimization

Web developers and professional SEO copywriters are able to construct website content in an organized manner. Search engine optimized website content is crafted to obtain higher rankings on Google, Yahoo and Bing. Our search engine optimization services are made for small and mid-sized businesses who need an SEO lead generation website to get more Internet leads.

Lead Generation

Small business owners and sales managers can use targeted lead generation methods to connect with consumers who want to buy specific products and services. While many business owners are interested in cheap lead generation methods, smart entrepreneurs are known to focus on their return on investment.

Using content that is created for lead generation is a fabulous way for a company to get found online and to attract more Internet leads. Fluctuating sales performances will persist for companies that do not have a solid lead generation system in place.

SEO Lead Generation Website for Local Internet Marketing

An SEO website may be used to attract Internet leads from around the world. However, companies that aim to provide services for customers within the same community should consider the effectiveness of local Internet marketing strategies. As consumers are searching for specialized services via the Internet, companies with an SEO lead generation website will be poised to connect with more online shoppers.

Working with an experienced SEO copywriter can take the guesswork out of local Internet marketing. Many small business owners waste valuable marketing dollars on trial and error methods that fail to produce profitable results.

Contact Mobile Copywriter for local Internet marketing help and to inquire about the best SEO lead generation website for 2017.

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17 Small Business Marketing Tips for 2017

May 6, 2017December 4, 2016 by Ray Cole

New Year’s Day and beyond will present excellent opportunities for entrepreneurial pursuits in 2017. Having the vision and the fortitude to execute a clever marketing idea will separate successful ventures from mediocre pursuits. Mobile Copywriter reveals some of its top small business marketing tips for 2017.

Boost Audience Engagement

Aspiring to increase sales without paying attention to loyal followers might be a recipe for disaster. Ask occasional questions to keep a pulse on important matters to staff members, colleagues and social media followers.

Share Clear Messages

Time is scarce. Provide content that is easily understood versus complex details that might present challenges for readers to comprehend. Remembering to K.I.S.S. is among the best small business marketing tips for 2017, as the acronym means to keep it simple stupid.

Focus on Quality

While it might sound cliché, a focus on quality is more important than producing a large quantity of inferior goods. Besides, it’s good to remember that quality speaks volumes! A company that receives positive references for quality should excel at customer retention and at opportunities for growth.

Present Original Content

Original content may be used to distinguish a company from other competitors within the marketplace. Investing in resources to present a unique approach or a customized message will show readers that their time is valuable. Companies that are less creative will take shortcuts to spin or to duplicate content from other sources. Not only does the use of duplicate content reflect poor values, Google will penalize companies that engage in the practice. Never compromise or settle for content that is not original.

Use Multiple Social Media Platforms

Social media enables small businesses to interact with folks who have a variety of interests. Maintaining an alliance with a specific social media platform could be counterproductive to networking. Social media engagement across multiple platforms is one of our top small business marketing tips for 2017.

Build Brand Awareness

Every major consumer products company aims to strengthen their brand awareness among consumers. Companies in the food and the hospitality industries spend plenty of marketing dollars to maintain their brand recognition with consumers. Small business owners should relentlessly strive to build brand awareness to get found online faster.

Provide Relative Information

Readers will appreciate companies that display sought after information. For instance, a consumer who performs a search for reverse mortgage loans should not arrive at a web page that discusses Forex Trading on a mortgage website. Higher sales conversions are more likely to occur when a web-based user finds information that is relative to a search query.

Break Up Walls of Text

Readers frequently abandon web pages that reflect large paragraphs. Instead of displaying large blocks of texts, a group of small paragraphs with three or four sentences can enable a reader to consume the content in bite-sized portions. Content that is separated by subheadings enables a reader to scan a web page for desirable information.

Give Concise Details

It is very wise to provide readers with thorough answers. However, unnecessary details or filler content may be frowned upon. Remember to give concise details that are spot on.

Get a Responsive Website

Ever notice a company website that looks great on a desktop computer, however, the website must be resized for viewing on a tablet or a smartphone? With a responsive website, a user will be able to seamlessly view content on any screen size for desktop computers or mobile devices. A company that does not have a responsive website could receive search engine penalties from Google, Yahoo and Bing.

Update Website Content

Fresh website content is needed to motivate readers to make continuous visits. Since a purchase might not occur on an initial visit, a reader who found helpful information might decide to bookmark a website for future visits. Regularly updating website content is a major small business marketing tip for 2017.

Blog Frequently

Frequent blog posts are a great way to share information with subscribers and new visitors. Ideally, a small business should generate several blog posts per month. A higher search engine ranking may become an added benefit for a company that blogs frequently.

Use SEO Copywriting

Search engine optimized copywriting aims to compel website visitors to take decisive actions. Typically, a website visitor is going to quickly browse a web page for interesting content. SEO copywriting delivers powerful content that leads a reader toward a specific call-to-action, such as a phone call to the company or to complete a contact form.

Upload High-Quality Images

Search engines cannot read images, however, an eye-catching graphic image could generate more engagement among website visitors and social media followers. Be sure to upload images that are relevant to a blog post or a website article.

Display Social Media Icons

Linking a company’s social media icons to a website and its blog are favorable small business marketing tips for 2017. Thousands of additional connections could be made when new website visitors decide to follow a company on multiple social media networks. A display of social media icons can enhance a website’s image.

Concentrate on Local Internet Marketing Strategies

Small businesses that focus on local marketing may be able to outsell companies that are ignoring residential and commercial customers who are nearby. Local Internet marketing is less expensive to initiate than national or global campaigns. Stronger repeat sales may stem from local marketing strategies.

Outsource Content Marketing Tasks

It takes a lot of content to gain traction online. Instead of waiting until time permits to masterfully craft eloquent content that excites readers to make a purchase, a small business can outsource some of its creative content and marketing tasks to experienced professionals. Outsourcing may be used in conjunction with a company’s in-house creative team, SEO specialist and web designer.

Mobile Copywriter provides SEO services and local Internet marketing help for small and mid-sized businesses. Using a variety of digital strategies, we generate website traffic and targeted Internet leads for clients throughout the United States. Use the blue button below to contact us about professional website content, blog posts, press releases and additional small business marketing tips for 2017.
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3 Marketing Tips for a Small Business to Get Found Online

November 4, 2023September 4, 2016 by Ray Cole

Updated11/4/2023

Marketing tips provide useful ideas for ranking a small business on the first page of the search engines.

Learning how to optimize a website can increase visibility and increase website traffic.

Using a collection of the most reliable search engine optimization strategies will reduce the amount of time that it takes for a small business website to get found online.

Use a Responsive Website Design for Small Businesses

Basic website designs were traditionally formatted to display content on the screens of desktop computers.

However, the high demand for mobile computing devices required technological improvements to enhance a user’s viewing experience across various screen sizes.

With a responsive website design, small business owners can provide a welcoming user experience for a website visitor who’s using a desktop computer, a laptop, a tablet or a smartphone.

On April 21, 2015, Google announced that it would penalize websites that failed to offer viewing compatibility with desktop computers and mobile devices.

Therefore, having a responsive website design is essential for a small business website to get found online.

Add Weekly Blog Posts to a Small Business Website

For decades, retail stores utilized a window sign to indicate that an establishment was open for business.

Without frequent web page updates and regular blog posts, a small business website might appear deserted to visitors and to search engine spiders that continuously crawl the web for new information.

To get found online ahead of competing local businesses, an entrepreneur needs to build a connection with prospective buyers and with the major search engines.

Weekly blog posts that are added to a small business website provides a great opportunity to engage with visitors and to remain on the radar of Google, Yahoo and Bing.

Connect and Engage With Social Media Followers to Get Found Online

Social media marketing provides an infinite opportunity to network with people on a global basis.

Social engagement fosters the ideal environment for individuals with similar interests to share and to discuss a variety of topics.

Daily social media interaction can enable a small business to get found online faster.

Social media marketing can generate Internet leads for a small business.

However, a business that maintains a connection with its followers could increase brand awareness and potentially generate content that goes viral.

Marketing Tips Small Business Considerations

For maximum visibility on the search engines, a small business website needs to get found online via the first page of Google, Yahoo and Bing.

High-quality content creation and SEO copywriting are premier methods for building the awareness about a small business website.

Small business marketing tips can provide an edge over the competition for local companies.

Reach out to Mobile Copywriter for call to action content that results in more small business sales.

Mobile Copywriter is a prominent Internet marketing firm for small business owners who want to get a website found on the first page of Google.

Send us a message using the blue button below.

Get found online and increase visibility for a small business website today.

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Get Found Online: Content Marketing Tips for Small Business

September 7, 2024June 8, 2015 by Ray Cole

Updated 9/6/2024

Content marketing enables small businesses to deliver information to new and existing customers.

Whether a B2B enterprise needs a low-cost credit card processing company or a consumer is searching for a heating and air conditioning contractor, an effective content marketing strategy can produce many leads for a small business.

Getting found online can improve brand recognition and website traffic.

A healthy combination of marketing tips for small business can generate more leads and online sales.

About Small Business Marketing

Entrepreneurs are frequently searching to find the top tips for small business marketing.

Whether through word-of-mouth or digital marketing strategies, small businesses must remain visible and competitive to survive.

Marketing Tips for Small Business #1 – Content is King

In the battle among companies for the best looking website or the best SEO expert, content reigns supreme.

Content is king, because search engines are asked to find the information (content) that a user is seeking.

With exceptions to technologies, such as facial recognition software, most users are not submitting pictures, and asking the search engines to find similar images.

Great search engine results are provided according the query that a user initiates.

Building awesome content is a solid marketing idea.

In fact, frequent content creation is among the best digital marketing tips for small businesses.

Marketing Tips for Small Business #2 – Use More Images

Eye-catching images generally attract web users more quickly than text.

Creating marketing materials that include images could improve the viewing experience for the typical web user.

Images that are added to blogs, website pages, articles and print advertisements may be used to separate large blocks of text that might seem too content-rich for readers who want to quickly scan certain documents.

Integrating images that are relevant to topical content is a winning tip toward creating sharable materials.

Using more images builds engagement with website visitors and it’s among the best content marketing tips for small business owners.

Marketing Tips for Small Business #3 – Frequent Promotions Can Increase Sales

One-hit wonders are fairly rare.

Some business owners have a grand-opening event and believe that customers will continue to fill their stores, after the free food is gone from opening day.

Will customers continue to shop at a new business?

It depends on many factors.

Quality products and knowledgeable staff members who are friendly could influence whether repeat business is likely to occur.

However, existing and prospective customers must be aware of the products and services that a business has to offer.

Frequent promotions could help increase sales for a small business.

A small business increases its ability to get found online with regular search engine submissions.

Marketing Tips for Small Business #4 – Blog Consistently

Daily bloggers who produce quality content can get found online more often than a blogger who submits low-quality content on a quarterly basis.

Quality should always be considered before quantity, however, a blogger who submits low-quality posts on a weekly basis is more likely to get found online than a blogger with low-quality posts on a monthly basis.

Consistency is a fundamental key for small business blogging success.

Beyond getting found online, frequent blog posts are often anticipated from subscribers who are eagerly awaiting new information.

Small business owners often welcome the idea to start a blog.

Hiring a blog writing service and an SEO copywriter are wise marketing tips for small business owners.

If the blog fails to gain massive followers within a few months, the typical business owner might shift his attention to other activities.

It’s no secret that blogging takes time and a lot of work, but with a dedicated approach, a small business blog can get found online by Google, Yahoo, Bing and other search engines, too.

Mobile Copywriter blogs about the best small business promotion ideas online.

Marketing Tips for Small Business #5 – Email Can Generate Website Traffic and Sales

Email marketing strategies are terrific for increasing small business sales.

Sending consistent email messages to targeted groups could ignite website traffic for a small business owner.

Several popular vendors offer software systems that enable entrepreneurs and bloggers to customize a variety of email campaigns.

Email is a useful small business marketing strategy helps entrepreneurs send product information and promotional links to prospective buyers.

Email marketing tips for small business owners can increase website traffic and visibility.

Content that’s sent via email could also enhance the sales conversion rates for small business owners.

Marketing Tips for Small Business #6 – Make Online Videos

Online videos offer a variety of formats to deliver digital marketing ideas for small businesses.

A small business owner can display visual content that engages website users to learn more about certain products and services.

YouTube and other video streaming services offer excellent opportunities for content creation and sharing.

Studies have shown that online videos are great for SEO and for website owners to get found online.

Marketing Tips for Small Business #7 – Make Slideshow Presentations

Slideshows enable business owners to feature images that are surrounded by content that gives viewers an electronic presentation.

Developing a variety of slideshows is a great way for small businesses to captivate an audience and to get found online more frequently.

Marketing Tips for Small Business #8 – Social Networking

Small business owners should regularly engage in social networking activities.

Social media marketing tips for small business owners enables users to locate thought leaders, share information and learn about other users with similar interests.

Social media fosters a superb environment for marketing a small business via profile information, shared posts and communication among followers.

Marketing Tips for Small Business #9 – Article Writing

Article writing is ideal for small business communication.

Whether sending press releases, newsletters, white papers or a sales letter, small business owners can connect with prospective customers through professional article writing.

It’s essential to feature high-quality articles for a business to get found online. Additionally, flawed content materials could lead prospective customers to question the workmanship of a service provider.

Hiring an article writing service that is punctual, recognizes the best SEO practices and produces well-researched content could increase the opportunity for a small business website to get found online.

When combined with content marketing, article writing is a reliable way for a small business to promote its products, services and new updates.

Marketing Tips for Small Business #10 – Outsourcing

Get external help for a company’s content production and content marketing needs.

Many business owners are overwhelmed with their existing duties.

Outsourcing can lead to excellent digital marketing ideas for small business owners.

Additionally, outsourcing could land ideas that exceed the normal responses, which are pitched during a company’s typical brainstorming session.

Mobile Copywriter offers content marketing tips for small business owners online.