Ranking on Google, Yahoo and Bing does not happen overnight. Unlike the information that web masters receive from SEO companies that guarantee first page search engine rankings, it takes a lot of work to get found online in the organic results. Mobile Copywriter offers helpful search engine optimization tips for small business owners.
Increase Your Page Speed
The information that’s displayed on your website will be of marginal value if your web pages take too long to load. Search algorithms will bypass your website to find similar content that provides a quicker delivery for web-based users — many of whom are very impatient.
Have you ever waited for what seemed like an eternity for a web page to load? How often do you hit the back button in similar situations? Since user experience is extremely important to Google, Yahoo and Bing, many efforts are made to weed out websites that load slowly from the upper echelon of search results.
Tip: Clean up your web pages! Remove or resize large images that load slowly. Run several tests with and without banner ads or other elements that might reduce the page speed for your website.
Display Relevant Content and Link to Relevant Content
Visitors who arrive at your website via an initial search query are expecting to find specific information. If your content is not helpful for website visitors, search engines will notice that you have a high bounce rate. Make sure that you are providing valuable information that is relevant to your page title, meta data and your keywords. Additionally, you should only link to authoritative content that relates to the subject for each web page.
Tip: Here is an example using my keyword and partial article title that reflects helpful search engine optimization tips for a small business.
Writing High-Quality Content is Among Our Best Search Engine Optimization Tips
Your readers deserve to find helpful information on your website. If you own an HVAC business, you can share maintenance tips or information about energy conservation that gives readers something that’s beneficial to remember. However, discussing how to get dental marketing leads or mortgage refinancing tips on your HVAC website is not recommended.
Tip: High-quality content will be the driving force to get a small business website found on Google, Yahoo and Bing in 2017.
Contact Mobile Copywriter for search engine optimization tips and to get content that ranks well on Google, Yahoo and Bing.
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