Updated 8/13/2023
Website marketing strategies for small business owners are often met with various levels of success.
However, entrepreneurs who are using proven methods to increase website traffic will have the best opportunities to get local Internet leads.
Mobile Copywriter uses a reliable content creation process to help its clients increase online sales.
1) Create an Awesome About Page
Before making an online purchase from an unknown enterprise, a consumer is likely to review website information that provides some background details about the company.
Taking the time to create an “About” page could enable website visitors to gain greater levels of insight toward a company’s industry experience, accolades, knowledge, values and its mission.
Since consumers prefer to buy from trusted companies, it’s a wise idea to write an awesome “About” page that helps to build brand awareness and to increase online sales for a local business.
2) Use a Conversational Tone to Engage With Website Visitors
Compelling content that provides valuable information for website visitors may lead to higher levels of user engagement and substantially increase online sales.
So, rather than using terms that a reader will need to research to understand, content creators are advised to employ a conversational tone.
In some industries, it is rather easy to explain and to share information.
For instance, many writers in the fashion industry, sports or the entertainment industry have very few reasons to use overly technical terms to impress website visitors, blog readers or social media followers.
Generally, a basic overview of certain topics can keep website visitors engaged online.
However, in other industries, many readers are confused by content that appears on websites for certain services, such as personal finance (mortgage loans, insurance, investments, auto financing, taxes, banking) law, education, health, dentistry and a variety of home contractors (plumbers, HVAC, professional cleaners, electricians).
Simplifying website content into information that is easy to consume is the best way to increase engagement with online shoppers.
We help local business owners dispense healthy chunks of content that website visitors enjoy. It’s the best way to ensure that website visitors are eager to return to review and to share valuable content.
3) Add Call-to-Action Copy to Increase Online Sales
On a sales floor, it is common knowledge that asking for the sale increases the probability of closing the deal.
Online, it is more important to ask for the sale. Because, in-person sales are largely closed on the buyer’s emotional state.
When shopping online, buyers typically visit several websites to gather information about a specific product or a service.
Solving a problem or providing information that helps website visitors is the fastest way to increase online sales.
Call-to-action copy subtly guides website visitors toward a phone number, a contact form, a lead magnet or another item to obtain an immediate response.
Content writing that simply adds a “buy now” button to solicit a purchase will rarely work.
However, when compelling forms of content align with information that users are searching for online, business owners will realize increased engagement with website visitors.
4) Post Consistent Types of Content Toward a Targeted Audience
Companies that operate within a particular niche are encouraged to post content that relates to specific products or services.
Deviating away from the types of content that attracted readers to a website can lead to lower levels of trust and poor user experiences.
When a user performs a Google search with specific keywords or a phrase, it’s imperative to ensure the information that a user is seeking is present on the specific results page where the user is directed.
Keep in mind, the majority of all web pages that don’t contain keywords or search phrases will not appear within favorable search engine rankings, anyway.
Search engine optimization experts refer to a term that is known as Latent Semantic Indexing or LSI.
The process is a mathematical analysis of similar terms that relate to the main keywords on a website.
The targeted audience for a mortgage broker might occasionally search for the term “private money” versus “mortgage lender” “home loans” or local mortgage broker.”
Entrepreneurs who consistently add valuable content that readers are searching for can expect to build an audience that regularly consumes and shares specific information.
Additionally, the enhanced engagement should help increase online sales for small and mid-sized businesses.
5) Refresh Stale Web Pages With Search Engine Optimized Content for Mobile Users
It is important to create content that is easy to scan for users who are constantly on the go.
Mobile marketing in 2023 requires companies to provide concise details for users who want a quick overview of specific products and services.
Therefore, the creation of blog posts and web page content with more than 2,000 words is likely to become a practice from the past for marketers who aim to increase online sales via mobile users.
Marketers and small business owners should know that Google largely frowns on websites that display stale, duplicated, irrelevant and thin forms of content.
Conversely, the search engine giant periodically rewards websites (via higher search positions) that are frequently adding high-quality content for web-based users to discover.
Aside from paid advertising, content that is search engine optimized is the easiest to find online. It is important to remember that mobile users have surpassed the amount of daily desktop users.
Therefore, it pays for nearly every type of business to get found online via mobile search engine results.
Among the best ways to get found in mobile search is to hire an experienced content writer or an SEO copywriter who knows how to increase website traffic for local businesses.
Mobile Copywriter helps local business owners obtain more Internet leads from website visitors who are searching online for specific products and services.
The bulk of our clients are mortgage, insurance and legal professionals.
However, we also help a variety of contractors, entertainers and small business owners who want to build stronger relationships with local prospects.
Connect with Mobile Copywriter today for small business marketing success.
Use the “Get Info” button below to contact us now for search engine optimized content that motivates website visitors to make an online purchase.
