Search engine optimization is the best way to obtain qualified leads online. When everything within a marketer’s tool belt seems to stall, a competitive business owner might begin to experiment with various promotions and strategies to increase online sales. Although, a small business rarely has an unlimited budget to waste money on paid advertising campaigns. Mobile Copywriter helps local business owners achieve a higher return on investment with affordable SEO copywriting services.
What is Search Engine Optimization?
SEO logically streamlines web page content for search engines to quickly find relative information for a user’s online query.
For instance, imagine going to a local grocery store to find pet food. However, the retailer did not post a shopping directory or numbered aisles that contained a summary of featured items.
On an initial visit, this could be a very daunting and time-consuming experience. Although, asking for help from an employee within the store could provide a faster solution.
Next, imagine if canned pet foods are located on the same shelf as canned vegetables. A bad user experience would exist for first time visitors.
Interestingly, getting a website found online is far more complex than the aforementioned scenario.
Why?
Well, most items are labeled in a grocery store, and help should be available to find items that are in stock.
A website that is not properly optimized will be harder for online shoppers to find than a specific item within a grocery store.
Novice and advanced website designers routinely omit items that are necessary for a small business website to get found on Google.
Shown below are some of the items that a properly search engine optimized web page will include:
- An amazing headline
- Headings
- Subheadings
- Authoritative content
- Keywords
- Phrases
- Title tags
- Meta tags
- Meta description
- Page speed
- Page breaks
- Images
- Image description
- Image links
- Internal links
- External links
- Sufficient word count
- Proper punctuation
- Exceptional grammar
- Relevant content
According to the U.S. Small Business Administration, SEO services can increase a website’s visibility online.
Why Hire a Copywriter for SEO Versus a Content Writer?
The decision to hire a content writer or a copywriter largely depends on a company’s use for creative materials. So, what should a small business owner consider before hiring an experienced content writer or a professional copywriter.
Generally, a content writer provides informational web page content, eBooks, newsletters and blog posts at affordable rates.
A copywriter will use a series of compelling words to reach a reader’s pain points and encourage him to follow certain call-to-actions.
Copywriting should be earmarked toward sales-oriented marketing strategies.
Therefore, copywriters are recommended for the vast majority of business owners who are trying to figure out how to generate qualified leads online.
Copywriters who specialize in search engine optimization are capable of providing more value to small business owners than generalists who are not focused on producing content marketing collateral to increase inbound leads and online sales.
How Long Does it Take to Generate Qualified Leads With SEO Content?
When a small business owner or a marketing manager wants to calculate the ROI for a specific promotional strategy, it is wise to inquire about the expectations for qualified leads.
Many online marketers will promise a certain number of leads per day, make ridiculous claims or guarantee first page Google and YouTube rankings within hours.
The truth is, it is difficult to provide any credible answer without testing and experimentation. Sure, past performances and results from similar industries may be useful, however, every website is unique.
Lead generation will depend on a variety of factors, such as a website’s visibility in the search engines, content quality, content frequency and the marketing strategies that are implemented.
Mobile Copywriter uses the top SEO copywriting strategies to help small business owners increase website traffic and online sales. Use the button below to get more details about affordable ways to connect with targeted prospects via the Internet.
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